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Master Facebook Ads with Upgrades, Tips, & Case Studies

Published on: November 17 2023 by Alex Branning: Your Marketing Coach

Master Facebook Ads with Upgrades, Tips, & Case Studies

Table of Contents:

  1. Introduction
  2. The Power of Facebook Ads
  3. Overview of the Facebook Ad Platform
  4. Mistakes to Avoid in Facebook Ads Campaigns
    • Not using a Facebook pixel
    • Using the wrong campaign objective
    • Handicapping Facebook on ad placements
    • Not giving enough time or budget for success
  5. 2019 Upgrades and Tips from Facebook Ads Rep
    • Conditional lead ad forms
    • Mobile-first experience
    • Using video and the Facebook studio
    • Shorter copy works best
    • Look-alike audiences
    • Using automatic placements
    • The success of carousel ads
    • Conversion events for traffic campaigns
    • Always review your ads before launching
  6. Case Studies of Successful Facebook Ad Campaigns
  7. Conclusion


The Power of Facebook Ads

Facebook is one of the largest platforms on the internet, with massive control over media. As a business owner or entrepreneur, leveraging Facebook Ads can be a game-changer for your business. In this article, we will explore the changes and upgrades in Facebook Ads for 2019 and how you can use them to run profitable ad campaigns. With the help of Facebook’s latest enhancements, you can reach a consistent flow of high-quality leads, improve cash flow for startups, and achieve breakthroughs for small businesses. Facebook Ads can open the door to new opportunities and growth for your business.

Overview of the Facebook Ad Platform

Before diving into the upgrades and tips, let's take a quick overview of the Facebook Ads platform. When setting up a campaign, you start by selecting a campaign objective. Facebook offers various objectives such as traffic, reach, conversions, video views, and lead form submissions. Each objective serves a different purpose, and it's crucial to choose the right one for your campaign goals. You also set a budget for your campaign, which can be a lifetime budget, daily budget, or target cost per action.

Facebook Ads has multiple options for media, including single images, carousel images, and videos. It's important to choose the right media format that aligns with your campaign message and resonates with your target audience. Along with media, you have text areas where you can provide ad text, headlines, and newsfeed link descriptions. Crafting compelling ad text is essential for capturing the attention of your audience and driving them to take action.

Mistakes to Avoid in Facebook Ads Campaigns

To run successful Facebook ad campaigns, it is essential to avoid common mistakes that can hinder your campaign's performance. The first mistake is failing to implement a Facebook pixel. The Facebook pixel is a powerful tool that allows you to track and optimize for conversions. Without it, Facebook cannot help you optimize your campaign effectively.

The second mistake is using the wrong campaign objective. Different objectives serve different purposes, and selecting the right objective is crucial for achieving your campaign goals. For example, if your goal is to send people to a webinar registration page, choosing the conversions objective instead of traffic allows Facebook to optimize your campaign accurately.

The third mistake is handicapping Facebook on ad placements. Facebook's algorithm is designed to optimize ad placements based on performance. By selecting automatic placements, you allow Facebook to determine the best platforms to show your ads, maximizing your reach and results.

The fourth mistake is not giving enough time or budget for your ads to be successful. Facebook Ads require time to gather data and optimize campaigns. Similarly, providing an adequate budget allows Facebook's algorithm to identify the best opportunities for your ads.

2019 Upgrades and Tips from Facebook Ads Rep

Facebook has made several upgrades and introduced new tips for 2019 to enhance the effectiveness of your ad campaigns. These upgrades include conditional lead ad forms, mobile-first experiences, creative studio for video creation, shorter ad copy, improved look-alike audiences, automatic placements, the success of carousel ads, conversion events for targeted campaigns, and the importance of reviewing your ads before launching.

Conditional lead ad forms allow you to gather high-quality leads by showing specific questions based on the user's answers. This feature helps filter out uninterested or unqualified leads, focusing only on relevant prospects.

A mobile-first experience ensures a seamless and engaging mobile viewing experience for users. By prioritizing mobile optimization, you can make the most out of the increasing number of users accessing Facebook via mobile devices.

Utilizing videos and the Facebook studio enables you to create captivating video content without the need for expensive editing software. Videos have proven to be highly effective in driving engagement and conversions.

Shorter ad copy has been found to be more effective in generating results. Facebook's algorithm has evolved to optimize shorter copies, resulting in better conversion rates.

Look-alike audiences have become even more powerful, thanks to upgrades in Facebook's algorithm. You can create highly targeted audiences that resemble your ideal customers, further maximizing your campaign's reach and success.

Automatic placements allow Facebook to determine the best platforms to display your ads and optimize your ad spend more effectively. By leveraging this feature, you can save time and achieve better results.

Carousel ads have consistently outperformed single image ads, providing a more interactive and engaging experience for viewers. Implementing carousel ads can significantly impact your campaign's performance and reach.

When running campaigns with conversion objectives, it is important to set the conversion event to landing page views rather than link clicks. This optimization allows Facebook to understand the full customer journey and target users who are most likely to convert.

Always review your ads before launching to ensure there are no mistakes or errors that could negatively impact your campaign's performance. Simple mistakes can waste your ad spend or deter potential customers.

Case Studies of Successful Facebook Ad Campaigns

To illustrate the power and effectiveness of Facebook Ads, let's delve into some case studies. These real-world examples showcase how different businesses and entrepreneurs have achieved significant results through Facebook advertising.

Case Study 1: Tim and Sophia Tim and Sophia achieved exceptional results by generating a consistent flow of high-quality leads. They capitalized on conditional lead ad forms, utilizing specific targeting and creative mix of media to effectively reach and engage their target audience.

Case Study 2: Rick Ackerman Rick, a life insurance agent, successfully generated leads through Facebook Ads. He used clear and concise copy, coupled with visually appealing images to capture his audience's attention and drive conversions. Rick's campaign led to a significant increase in both leads and revenue.

Case Study 3: Ross Ross, an e-commerce business owner, achieved remarkable success in lead generation and sales. By leveraging carousel ads and Facebook's advanced targeting options, Ross was able to lower his per lead cost significantly and generate substantial profits from his campaign.

Case Study 4: Daniel Hunt Daniel utilized Facebook Ads to promote his information coaching services through webinars. By utilizing live videos and look-alike audiences, Daniel attracted a highly targeted audience and achieved an impressive return on investment.


Facebook Ads offer immense potential for businesses and entrepreneurs to reach their target audience, generate leads, increase sales, and achieve breakthroughs. Understanding the latest upgrades and tips from Facebook Ads can be crucial in optimizing your ad campaigns and maximizing results. By leveraging tools like conditional lead ad forms, mobile-first experiences, creative studio videos, shorter ad copy, look-alike audiences, and automatic placements, you can enhance the effectiveness of your campaigns. Additionally, reviewing your ads before launch and considering real-world case studies can inspire and guide you in crafting successful Facebook ad campaigns. Embrace the power of Facebook Ads and unlock the vast opportunities it offers for your business's growth and success.


  • Facebook Ads upgrades and tips for 2019
  • Leveraging new features like conditional lead ad forms and mobile-first experiences
  • The growing effectiveness of video content and shorter ad copy
  • Optimizing campaigns through look-alike audiences and automatic placements
  • The importance of reviewing ads before launching
  • Real-world case studies showcasing successful Facebook ad campaigns


Q: How does Facebook Pixel help in optimizing campaigns? A: Facebook Pixel allows you to track and optimize conversions, giving you valuable insights into your campaign's performance. By implementing the Facebook Pixel, you enable Facebook's algorithm to optimize your ads for the desired conversion event, ultimately improving the overall effectiveness of your campaigns.

Q: Can shorter ad copy work better for all target audiences? A: While the effectiveness of shorter ad copy can vary depending on the specific target audience and campaign goals, it is a best practice to test and optimize your ads. However, recent data indicates that shorter ad copy tends to outperform longer copy in terms of conversions and engagement.

Q: How can I make the most out of carousel ads? A: Carousel ads provide a visually engaging experience for users, allowing you to showcase multiple images or videos within a single ad. To optimize carousel ads, focus on high-quality visuals, compelling storytelling, and utilizing the creative mix of media options available. Testing and optimizing different variations of your carousel ads can help identify the most effective combinations for your specific campaign.

Q: Is it necessary to use automatic placements for better results? A: While it is not necessary to use automatic placements, allowing Facebook to determine the best platforms for your ads can improve the overall performance of your campaigns. Facebook's algorithm is continuously optimizing ad placements based on user behavior, increasing the chances of reaching your target audience effectively.

Q: How can I ensure my Facebook ads are error-free before launching? A: It is crucial to have someone review your ads before launching them to avoid any mistakes or errors. Simple yet critical mistakes can negatively impact your campaign's performance. Ensure that your ads are well-crafted, error-free, and resonate with your target audience before going live.

Q: Are shorter copies better for every type of advertisement? A: While shorter copies have shown positive results in many campaigns, it is crucial to consider your specific target audience, campaign goals, and the nature of the product or service you are advertising. Testing different ad copy lengths and formats can help you identify what works best for your audience and campaign objectives.

Q: Can look-alike audiences be effective for businesses in any industry? A: Yes, look-alike audiences can be effective for businesses across various industries. Look-alike audiences allow you to identify and reach users who share similarities and behaviors with your existing customer base. By targeting look-alikes, you can expand your reach and increase the likelihood of reaching potential customers who are likely to be interested in your offerings.

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