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Master Facebook Messenger Ads in 2023: Step-by-Step Guide

Published on: November 17 2023 by Michael Curry

Master Facebook Messenger Ads in 2023: Step-by-Step Guide

Table of Contents

  1. Introduction
  2. The Benefits of Facebook Messenger Ads
  3. Best Time to Run Messenger Campaigns
  4. Pros of Messenger Campaigns
    • Building a Personal Connection
    • Quick and Efficient Communication
    • Keeping Leads on Facebook
    • Automation Possibilities
  5. Cons of Messenger Campaigns
    • Time Demand
    • Response Time Importance
    • Quality of Leads
  6. Creating a Messenger Ad Step-by-Step
    • Setting Up the Campaign
    • Choosing the Ad Set
    • Creating the Ad
    • Previewing and Editing the Messenger Template
  7. The Automated Feature in Messenger Ads
  8. Conclusion

The Benefits of Facebook Messenger Ads

Facebook Messenger ads have become a popular and effective tool for businesses to connect with their target audience on the platform. In this article, we will explore the advantages of using Messenger ads, the best time to run such campaigns, and the step-by-step process of creating a successful ad.

Best Time to Run Messenger Campaigns

The effectiveness of Facebook Messenger campaigns can vary depending on the product or service being offered. However, there are certain scenarios where Messenger ads have proven to be particularly effective. One such scenario is when targeting warm leads in the bottom of the sales funnel. For example, if you're selling a high-ticket product that requires nurturing and personal interaction, running Messenger campaigns at this stage gives you the opportunity to connect with leads, address their concerns, and build a personal connection.

Pros of Messenger Campaigns

Messenger campaigns offer several advantages for businesses looking to engage with their audience on Facebook. Firstly, these campaigns allow for the establishment of a personal connection between the business and the lead. By giving leads the chance to speak directly to the company, answer questions, and receive quick and efficient responses, a sense of trust and authenticity can be built.

Secondly, Messenger campaigns help in keeping the leads on Facebook. By avoiding redirects to external websites or landing pages, businesses can further retarget these leads on the platform and overcome the limitations posed by the iOS updates that affect tracking.

Lastly, Messenger ads provide the opportunity for automation. However, it is important to be cautious when automating responses, as users can easily recognize when they are interacting with a bot. Maintaining authenticity and personal interaction should be a priority in order to build a meaningful connection with potential customers.

Cons of Messenger Campaigns

While there are numerous benefits to using Messenger ads, there are also some drawbacks that need to be considered. One of the main drawbacks is the time demand that comes with running Messenger campaigns. If you receive a high volume of messages, it can be challenging to keep up with the responses and ensure timely communication with leads.

Another factor to consider is the importance of response time. Quick response times are crucial to keep the leads engaged and interested in your business. If you are unable to respond promptly, it can result in missed opportunities and loss of potential customers.

Additionally, the quality of leads can sometimes be an issue with Messenger ads. Since it is easy for users to click on the "Send Message" button without a strong intention to engage with your business, you may encounter a high number of casual leads or window shoppers. This can affect the conversion rate and overall effectiveness of the campaign.

Creating a Messenger Ad Step-by-Step

To create a successful Messenger ad on Facebook, follow these steps:

  1. Set up the campaign by selecting the engagement objective.
  2. Choose the ad set, specifying the target audience and budget allocation.
  3. Create the ad by adding an image or video that is appropriately sized and eye-catching.
  4. Customize the text, headline, and call-to-action to encourage users to send a message.
  5. Preview and edit the messenger template to provide a more personalized and relevant experience for leads.
  6. Test the ad by sending a notification to your own Facebook Messenger to ensure it appears as intended.

The Automated Feature in Messenger Ads

Facebook has introduced an automated feature in Messenger ads, which provides pre-made templates and automated responses to engage with leads. While this feature can save time and streamline communication, it is essential to strike a balance between automation and personal interaction. Prioritizing authentic communication without relying solely on automation is recommended to establish a genuine connection with potential customers.


Facebook Messenger ads offer businesses a unique opportunity to engage with their audience and build personal connections. By understanding the best time to run Messenger campaigns, leveraging the benefits, and being mindful of the challenges, businesses can create successful ads that drive meaningful interactions and conversions. Stay tuned for more tips and insights on creating effective Facebook ads!


  • Facebook Messenger ads are an effective way to connect with your target audience.
  • Running Messenger campaigns at the bottom of the sales funnel can yield impressive results.
  • Pros of Messenger campaigns include building personal connections, quick response times, and keeping leads on Facebook.
  • Cons include the time demand, importance of response time, and the quality of leads.
  • Creating a Messenger ad involves setting up the campaign, choosing the ad set, creating the ad, and personalizing the messenger template.
  • The automated feature in Messenger ads provides convenience but should be used cautiously to maintain authenticity.
  • Facebook Messenger ads offer businesses the opportunity to engage directly with potential customers and build trust.


Q: How can Messenger ads benefit businesses?
A: Messenger ads create a personal connection with leads, allow for quick and efficient communication, and keep leads on Facebook for effective retargeting.

Q: When is the best time to run Messenger campaigns?
A: Messenger campaigns can be particularly effective at the bottom of the sales funnel, where warm leads require nurturing and personal interaction.

Q: What are the cons of Messenger campaigns?
A: The time demand and the importance of response time can be challenging aspects of Messenger campaigns. Additionally, the quality of leads may vary, with some leads not being genuinely interested in your business.

Q: How can I create a Messenger ad on Facebook?
A: To create a Messenger ad, set up the campaign with the engagement objective, choose the target audience and budget, create the ad with eye-catching visuals and compelling text, and customize the messenger template for a personalized experience.

Q: What is the automated feature in Messenger ads?
A: The automated feature provides pre-made templates and automated responses to engage with leads, aiming to streamline communication and save time. However, it is important to balance automation with authentic communication to maintain personal connections.

Q: How can I ensure the success of my Messenger ad?
A: To ensure the success of your Messenger ad, focus on building personal connections, providing quick responses, and offering valuable and relevant information to leads. Regularly monitor and optimize your campaigns based on the results and feedback from your target audience.

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