#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Master Facebook Pixel for Service-Based Businesses!

Published on: November 20 2023 by Analytical Growth

Master Facebook Pixel for Service-Based Businesses!

Table of Contents:

  1. Introduction
  2. Setting up Google Tag Manager
  3. Installing Google Tag Manager on WordPress CMS
  4. Creating a Facebook Pixel Template
  5. Configuring the Facebook Pixel ID
  6. Creating the Base Pixel Tag
  7. Triggering the Lead Form Tag
  8. Creating Custom Events: 10 Seconds User and 50 Percent Scroller
  9. Testing the Implementation
  10. Analyzing the Data and Creating Remarketing Audiences

Setting Up Facebook Pixel for Lead Generation Site

Introduction:

In this article, we will guide you on how to set up a Facebook pixel for a lead generation site. We will cover step-by-step instructions to install Google Tag Manager, configure the Facebook pixel template, create custom events, and track user actions. By the end, you will have a clear understanding of how to set up and optimize a Facebook pixel for your lead generation site.

  1. Setting up Google Tag Manager:

Before we begin, you need to set up a Google Tag Manager account. We will be using Google Tag Manager to implement the Facebook pixel on your lead generation site. If you haven't set up a Google Tag Manager account, follow the instructions provided in this section.

  1. Installing Google Tag Manager on WordPress CMS:

If your lead generation site is built on the WordPress CMS, you will need to install a plugin to insert the Google Tag Manager code. We will guide you on how to install the "Insert Header Footer" plugin and implement the Google Tag Manager code using this plugin.

  1. Creating a Facebook Pixel Template:

To simplify the process, we will use a pre-existing Facebook pixel template in Google Tag Manager. We will guide you on how to install the template and configure it with your Facebook pixel ID. This template will serve as the foundation for tracking user actions on your lead generation site.

  1. Configuring the Facebook Pixel ID:

In this section, we will guide you on how to obtain your Facebook pixel ID from the Business Manager settings. You will need to copy and paste the pixel ID into the Google Tag Manager variable configuration.

  1. Creating the Base Pixel Tag:

Once the Facebook pixel template is installed and configured, we will create the base pixel tag. This tag will fire on all pages of your lead generation site and track page views. We will guide you on how to configure the tag and set the event name as "Page View."

  1. Triggering the Lead Form Tag:

To track lead form submissions on your lead generation site, we need to create a trigger that fires when the form is submitted. We will guide you on how to enable built-in variables and create a trigger based on the click ID. This trigger will track when users submit the lead form.

  1. Creating Custom Events: 10 Seconds User and 50 Percent Scroller:

In addition to tracking lead form submissions, we will create two custom events: 10 seconds users and 50 percent scrollers. These events will help you gather more data on user engagement and optimize your lead generation efforts. We will guide you on how to create triggers and tags for these custom events.

  1. Testing the Implementation:

To ensure that your Facebook pixel is properly set up, we will guide you on how to use the preview mode in Google Tag Manager. We will walk you through the steps to test the firing of different events, such as page view, lead form submission, 10 seconds users, and 50 percent scrollers.

  1. Analyzing the Data and Creating Remarketing Audiences:

Once your Facebook pixel is tracking user actions, you can analyze the data and create remarketing audiences based on specific events. We will explain how to access the data in the Business Manager settings and guide you on creating remarketing campaigns using the collected data.

  1. Conclusion:

In conclusion, setting up a Facebook pixel for your lead generation site is crucial for tracking user actions and optimizing your marketing strategies. By following the step-by-step instructions provided in this article, you will be able to successfully implement and utilize the Facebook pixel for your lead generation efforts.

Highlights:

  • Simplify the process of setting up a Facebook pixel for a lead generation site
  • Install and configure Google Tag Manager on WordPress CMS
  • Utilize a pre-existing Facebook pixel template in Google Tag Manager
  • Configure custom events for tracking user engagement
  • Test the implementation using Google Tag Manager's preview mode
  • Analyze the data and create remarketing audiences for targeted campaigns

FAQ:

Q: Why is setting up a Facebook pixel important for a lead generation site? A: Setting up a Facebook pixel allows you to track user actions on your lead generation site, gather valuable data, and optimize your marketing strategies.

Q: Can I implement a Facebook pixel on a WordPress CMS? A: Yes, you can install and configure the Facebook pixel using Google Tag Manager on a WordPress CMS.

Q: How can I track lead form submissions on my lead generation site? A: By creating triggers and tags in Google Tag Manager, you can track lead form submissions and collect data on user engagement.

Q: What are custom events, and why should I use them? A: Custom events allow you to track specific actions or behaviors on your lead generation site, such as 10 seconds users and 50 percent scrollers. These events provide valuable insights for optimizing your marketing efforts.

Q: How can I analyze the data collected by the Facebook pixel? A: You can access the data in the Business Manager settings and use it to create remarketing audiences for targeted campaigns.

Q: Can I test the implementation of the Facebook pixel before launching it? A: Yes, Google Tag Manager provides a preview mode that allows you to test the firing of different events and ensure that the Facebook pixel is tracking user actions correctly.

Q: How can I create remarketing campaigns using the collected data? A: By creating remarketing audiences based on specific events, such as lead form submissions or user engagement, you can target your marketing campaigns to a more qualified audience.

*Please note that the table of contents and headings provided above are samples and may not accurately reflect the actual structure and content of the article.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.