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Master Instagram Ads: Beginner's Guide for 2023!

Published on: November 17 2023 by Jordan Platten

Master Instagram Ads: Beginner's Guide for 2023!

Table of Contents:

  1. Introduction
  2. The Importance of Instagram Ads
  3. Understanding the Potential of Instagram Advertising
  4. Types of Instagram Ads
    • Story Ads
    • Collection Ads
    • Photo and Video Ads
    • Promoted Posts
  5. Setting Up Instagram Ads in Facebook Business Manager
  6. Creating Instagram Ads with InVideo
  7. Targeting and Strategy for Instagram Ads
  8. Tips for Successful Instagram Advertising
  9. Frequently Asked Questions (FAQ)
  10. Conclusion



Are you looking to maximize the potential of your Instagram marketing efforts? Look no further! In this comprehensive guide, we will explore the world of Instagram ads, providing you with valuable insights and practical tips for running successful campaigns. From understanding the importance of Instagram ads to creating captivating visuals and targeting the right audience, we've got you covered. So, let's dive in and discover how to make the most out of your Instagram advertising strategy.

The Importance of Instagram Ads

Instagram ads have become an integral part of any successful marketing strategy. Whether you are a business selling products or a marketing agency working with clients, harnessing the power of Instagram ads can significantly boost your reach, engagement, and ultimately, your bottom line. But why are Instagram ads so crucial? Well, let's dive into some statistics to give you a better understanding of the immense opportunity Instagram advertising presents.

Understanding the Potential of Instagram Advertising

According to a recent survey, 73% of young adults in the US believe that Instagram is the best way for brands to reach them with new products or promotions. With over 1 billion monthly active users and 500 million daily Instagram Story users, the advertising reach potential on this platform is colossal. In fact, Instagram rivals giants like Facebook and YouTube when it comes to advertising, making it a top choice for businesses of all sizes. Instagram also offers detailed targeting options, utilizing the same advertising platform as Facebook, providing marketers with a wide range of tools to reach their desired audience effectively.

Types of Instagram Ads

Now that we understand the importance and reach of Instagram ads, let's explore the different types of ads you can run on the platform.

1. Story Ads

One of the most popular types of Instagram ads is the Story ad. These short videos, with a maximum length of 15 seconds, appear at the top of users' Instagram feeds. They provide a fantastic opportunity for retargeting and capturing users' attention. Story ads are full-screen and don't give users a choice to skip, making it an effective way to drive engagement and conversions. We'll explore how to create compelling Story ads later in this guide.

2. Collection Ads

Collection ads on Instagram are similar to Facebook's Collection ads. They allow advertisers to showcase multiple products within a single ad, making them highly valuable for e-commerce businesses. Whether you want to display different products from various angles or highlight a single product's features, collection ads give you a dynamic and visually appealing way to promote your offerings.

3. Photo and Video Ads

Photo and video ads are the bread and butter of Instagram advertising. These ads can be used as traffic ads, driving users from the ad to your website, or as engagement ads, to increase likes and comments on your posts. With the ability to promote your posts directly, you can easily generate more engagement and visibility for your brand on Instagram.

4. Promoted Posts

Although often mistaken for Instagram ads, promoted posts are a simpler version of traditional ads. With just a few clicks, you can promote your existing Instagram posts and reach a wider audience. Promoted posts are great for gaining extra engagement on your content without resorting to buying likes, which is highly discouraged. We'll discuss the best practices for promoting posts in more detail later on.

Setting Up Instagram Ads in Facebook Business Manager

To run Instagram ads effectively, you need to utilize Facebook Business Manager. If you haven't set it up yet, we recommend watching our previous video on Facebook ads for detailed instructions. In a nutshell, Facebook Business Manager serves as the hub for managing all your ads and clients' ad accounts. Understanding the structure of Facebook Business Manager is key to successfully running Instagram ads.

Creating Instagram Ads with InVideo

Creating captivating visuals is vital for successful Instagram ads. One tool that can simplify the process is InVideo—an easy-to-use online video editing software. With thousands of pre-made templates and access to a vast library of royalty-free stock images and videos, InVideo allows you to create professional-quality videos in a matter of minutes. We will walk you through how to leverage InVideo to create compelling Instagram ads in this guide.

Targeting and Strategy for Instagram Ads

Targeting the right audience is crucial for the success of your Instagram ads. Whether you're focused on increasing followers, driving traffic to your website, or generating conversions, understanding your target audience's interests and demographics is key. In this section, we will delve into various targeting options and discuss effective strategies to maximize the effectiveness of your Instagram ads.

Tips for Successful Instagram Advertising

Running successful Instagram ads goes beyond just creating visually appealing content. To get the most out of your campaigns, here are some valuable tips to consider:

  1. Clearly define your goals and objectives.
  2. Know your target audience and use detailed targeting options.
  3. Leverage user-generated content for authentic engagement.
  4. Keep your ads brief and compelling.
  5. Test different ad variations and track key metrics.
  6. Optimize your ad frequency to avoid ad fatigue.
  7. Use Instagram Stories to create immersive ad experiences.
  8. Monitor and respond to user comments and feedback.
  9. Stay up to date with Instagram's latest features and ad formats.
  10. Continuously evaluate and refine your ad strategy.

Frequently Asked Questions (FAQ)

Q: Can I run Instagram ads without using Facebook Business Manager? A: No, Instagram ads are managed through Facebook Business Manager, so setting it up is essential for running Instagram campaigns.

Q: How much does it cost to run Instagram ads? A: The cost of Instagram ads varies based on factors like demographics, targeting options, and campaign objectives. It's important to set a budget and continuously monitor your ad performance to optimize costs.

Q: Can I use music in my Instagram ads? A: Yes, you can add music to your Instagram ads using platforms like InVideo or by utilizing Instagram's native ad creation tools.

Q: How can I measure the success of my Instagram ads? A: Instagram provides comprehensive analytics and insights for your ad campaigns. You can track metrics like reach, impressions, engagement, and conversions to evaluate your ad's performance.


Instagram ads offer an incredible opportunity for businesses and marketers to reach and engage with their target audience effectively. By understanding the different types of ads, utilizing tools like InVideo, and implementing targeted strategies, you can create captivating and impactful Instagram campaigns. So, get ready to take your Instagram marketing to new heights and achieve outstanding results with Instagram ads!

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