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Master Social Media Tracking in Google Analytics

Published on: November 20 2023 by MonsterInsights

Master Social Media Tracking in Google Analytics

Table of Contents:

  1. Introduction
  2. Benefits of analyzing social media traffic
  3. Finding social media traffic in Google Analytics
  4. Tracking social media visits in WordPress
  5. Creating custom URLs to track social media
  6. Frequently asked questions about social media tracking
  7. Conclusion



In today's digital age, understanding the impact of social media on your website's traffic is crucial. By analyzing social media traffic, you can determine which platforms are driving visitors to your site and gain insights into audience targeting and content performance. One powerful tool for tracking social media traffic is Google Analytics. In this article, we will guide you through the process of setting up Google Analytics social media tracking, as well as provide tips for tracking social media visits in WordPress and creating custom URLs.

Benefits of Analyzing Social Media Traffic

Analyzing social media traffic offers several benefits for businesses and brands. Firstly, it helps you identify which social media platforms are sending traffic to your site and which ones are not performing as well. This information allows you to optimize your social media strategy by targeting the right audience with the right content. Additionally, by monitoring the amount of time and the number of pages that social media visitors spend on your site, you can gauge their level of engagement and make necessary improvements. Furthermore, comparing the ratio of new visitors to returning visitors on your social media networks can help you evaluate the effectiveness of your campaigns. Lastly, tracking conversions made by your social media audience, such as form submissions, purchases, and video views, provides valuable insights into the return on investment (ROI) of your social media efforts.

Finding Social Media Traffic in Google Analytics

To find social media traffic in Google Analytics, navigate to the "Reports" section, then go to "Acquisition" and click on "Traffic Acquisition." Here, you will find a table that displays various traffic sources, including organic social and paid social. The table provides an overview of your social media traffic, showcasing the number of users referred to your site, the number of pages they viewed, and the duration of their visits. You can also track conversions made by social media visitors. To view metrics per social media channel, you can create a custom exploration report in Google Analytics. This report allows you to delve deeper into the performance of individual social media platforms and analyze specific metrics such as sessions, user engagement, and conversion rates.

Tracking Social Media Visits in WordPress

If you are using WordPress, tracking social media visits becomes even more convenient with the help of MonsterInsights. MonsterInsights is a WordPress plugin that allows you to connect your site with Google Analytics, providing you with valuable data directly on your WordPress dashboard. With just a few clicks, you can set up sophisticated tracking features like event tracking and e-commerce tracking. Additionally, MonsterInsights offers a referral traffic report, which provides an at-a-glance overview of your social media visits. By utilizing MonsterInsights, you can easily monitor your social media traffic and make data-driven decisions to optimize your website's performance.

Creating Custom URLs to Track Social Media

Another effective method for tracking social media traffic is by creating custom URLs with UTM codes for your campaigns. This method allows you to precisely identify the source and campaign associated with your website traffic. For example, if you are running a spring sale promotion on Facebook, you can generate a custom URL with UTM parameters that specify the source as Facebook and the campaign as the spring sale. Using the MonsterInsights URL builder, you can effortlessly add UTM parameters to your URLs, ensuring accurate tracking in Google Analytics. By analyzing your campaign data in Google Analytics, you can gain valuable insights into the effectiveness of your social media campaigns and allocate resources accordingly.

Frequently Asked Questions About Social Media Tracking

Q: Does Google Analytics track social media? A: Yes, Google Analytics tracks social media traffic, providing valuable insights into the performance of your social media campaigns.

Q: What is organic social in Google Analytics (GA4)? A: Organic social refers to social media traffic that is generated through regular posts and profile links. In GA4, social media visits are categorized as either organic or paid.

Q: Can I use Google Analytics for Facebook? A: Yes, Google Analytics can track website traffic referred from Facebook, allowing you to analyze the impact of your Facebook marketing efforts.

Q: Can I use Google Analytics for Instagram? A: To track Instagram traffic in Google Analytics, you can create custom campaign URLs using UTM parameters. This enables you to precisely determine the source and campaign associated with your Instagram traffic.

Q: Does Google Analytics track Facebook Instant Articles? A: Google Analytics may not accurately track Facebook Instant Articles. However, using MonsterInsights, you can effortlessly track traffic from Facebook Instant Articles and access comprehensive data without any additional setup.


Tracking social media traffic is essential for understanding the impact of your social media efforts on your website's performance. By utilizing tools like Google Analytics and MonsterInsights, you can gain valuable insights into which social media platforms are driving traffic to your site, evaluate audience engagement, and track conversions. Additionally, creating custom URLs with UTM codes enables accurate tracking and analysis of your social media campaigns. By leveraging these methods, you can optimize your social media strategy, improve audience targeting, and maximize the ROI of your social media marketing efforts.

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