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Master the 7-Figure Content-Marketing System

Published on: November 20 2023 by Dan Bolton

Master the 7-Figure Content-Marketing System

Table of Contents

  1. Introduction
  2. Understanding the Phases of Business
    1. Volume Phase
    2. Value Phase
    3. Omnipresence Phase
  3. The Four Types of Content
    1. Teach Content
    2. Share Content
    3. Show Content
    4. Give Content
  4. Choosing the Right Marketing Channels
    1. Community Funnel
    2. YouTube
    3. Email
  5. Creating a Content Strategy
    1. The Content Cadence
    2. Knowing Your Phase
    3. Selecting the Right Channels
    4. Varying Your Content
    5. Making it Fun

Article

Introduction

In this article, we will dive into creating an effective content strategy that can help you achieve success in your online business. We'll explore the different phases of business, the types of content to focus on, and how to choose the right marketing channels. By implementing these strategies, you can attract and engage your target audience, build a strong personal brand, and ultimately drive more leads and sales.

Understanding the Phases of Business

Before diving into content creation, it's important to understand the different phases of business. This will help you tailor your content strategy to align with your current stage.

The first phase is the Volume phase, which typically applies to businesses earning up to $30,000 a month. During this phase, the focus is on developing content marketing skills, finding your voice, and understanding your market. The goal is to create high-volume content, honing your skills and building awareness among your target audience.

The second phase is the Value phase, which applies to businesses earning between $30,000 to $100,000 a month. In this phase, you shift your focus from quantity to quality. You continue to teach and provide value to your audience but with more intention and higher-quality content. This phase is about deepening your connection with your audience and establishing yourself as an expert in your niche.

The third phase is the Omnipresence phase, which applies to businesses earning over $100,000 a month. At this stage, you have established a strong personal brand and have a loyal audience. You can now expand your reach by creating content for multiple channels, such as YouTube, Instagram, and podcasts. It's crucial to have a team to help with content creation and redistribution across these channels.

The Four Types of Content

To create a well-rounded content strategy, it's important to focus on four types of content: teach, share, show, and give.

  • Teach content is where you position yourself as an expert and provide valuable information to your audience. It's essential to address their pain points and offer practical solutions.
  • Share content allows you to showcase your personality and build a deeper connection with your audience. Share your experiences, hobbies, and insights to make your content more relatable and engaging.
  • Show content is all about demonstrating your expertise through case studies, client testimonials, and examples of your work. This content helps build trust and credibility with your audience.
  • Give content involves offering valuable assets, opportunities, or invitations to your audience. It could be through free e-books, webinars, or direct invitations to work with you. This content helps nurture your audience and build a sense of reciprocity.

Choosing the Right Marketing Channels

Selecting the right marketing channels is crucial for the success of your content strategy. One effective approach is to focus on the Community Funnel. This involves building a community around your personal brand on platforms like Facebook, Instagram, or LinkedIn.

Your main channel, such as a Facebook profile or group, serves as the hub for engaging with your audience. You can share teach, share, show, and give content to nurture your community. Pairing this with a YouTube channel or podcast allows you to provide long-form content for your audience to go deeper with your expertise.

Creating a Content Strategy

Now that you understand the different phases, types of content, and marketing channels, you can create an effective content strategy. Here are some key considerations:

  1. The Content Cadence: Plan your content schedule and determine how often you will post on each platform. For example, five news feed posts per week on Facebook and daily stories on Instagram and Facebook.

  2. Knowing Your Phase: Identify the phase of your business and tailor your content accordingly. Focus on developing skills and finding your voice in the Volume phase, create high-quality content in the Value phase, and aim for a wider reach in the Omnipresence phase.

  3. Selecting the Right Channels: Choose one main channel for building your community, such as a Facebook group, and pair it with a platform for long-form content like YouTube or a podcast.

  4. Varying Your Content: Ensure you are creating a balance of teach, share, show, and give content. Avoid skewing too much towards one type and strive for a well-rounded content strategy.

  5. Making it Fun: The key to sustainable and engaging content creation is finding enjoyment in the process. Create content that you love and that aligns with your interests. When you are passionate and having fun, others will be drawn to it as well.

By implementing these strategies, you can develop a content strategy that resonates with your target audience, builds a strong personal brand, and drives business growth. Remember to continuously evaluate and adapt your approach based on your business's needs and goals.

FAQ

Q: How often should I post on social media?

A: The frequency of your social media posts depends on several factors, including the platform you are using and the preferences of your target audience. As a general guideline, aim for consistency rather than overwhelming your audience with too many posts. Posting three to five times per week on your main platform and daily on stories can be a good starting point.

Q: How do I choose the right marketing channels for my business?

A: When selecting marketing channels, consider the preferences and behaviors of your target audience. Research which platforms they are most active on and tailor your strategy accordingly. Additionally, focus on channels where you feel comfortable and that allow you to showcase your expertise effectively.

Q: Should I focus on quantity or quality of content?

A: Both quantity and quality are important aspects of a content strategy. In the early stages of your business, focus on building your skills and creating consistent content to establish your brand. As you grow and gain more experience, shift your focus toward providing higher-quality content that adds real value to your audience.

Q: How can I make content creation more enjoyable?

A: To make content creation more enjoyable, choose topics and formats that align with your passions and interests. Inject your personality into your content and share personal anecdotes or experiences. Additionally, engage with your audience and seek feedback to ensure you are creating content that resonates with them.

Q: What is the role of email in content marketing?

A: Email can be a valuable tool for nurturing your audience and driving engagement. Use email to share new content, exclusive offers, or updates with your subscribers. Personalize your emails and make them relevant to your audience's interests and needs. However, it's important to strike a balance and not overwhelm your subscribers with too many emails.

Remember, content creation is a continuous process that requires adaptation and experimentation. Stay connected with your audience, listen to their feedback, and evolve your content strategy accordingly. With consistency, authenticity, and a clear understanding of your audience's needs, you can create impactful content that drives business success.

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