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Master the Art of Facebook Ads for SMMA in 2022

Published on: November 17 2023 by Joshua Daniel George

Master the Art of Facebook Ads for SMMA in 2022

Table of Contents

  1. Introduction
  2. Personal Profile, Business Manager, and Ad Accounts
  3. Accessing Client's Assets
    • Polar Access
    • Admin Access
  4. Business Page and Client's Business Manager
  5. Setting Up the Account Correctly
    • Business Verification
    • Domain Verification
    • Personal Profile Verification
  6. Compliance with iOS 14
    • Verifying Business Manager
    • Verifying Website
    • Verifying Personal Profile
  7. Events Manager and Prioritizing Events
  8. Conclusion

Article

Introduction

Welcome to this video where I will explain how you can gain access to your clients' ads manager and business manager. Before we dive in, it's important to understand the three main components: your personal profile, your business manager, and your ad accounts.

Personal Profile, Business Manager, and Ad Accounts

Your personal profile is what you use to log into Facebook. On the other hand, your business manager is where you connect with other business managers or run ads for yourself. Within your business manager, you'll have your ad accounts, which are essential for running ads. Keep in mind that you should not use your own ad accounts or business manager to run ads for your clients.

Accessing Client's Assets

There are two main ways to access your client's assets: polar access and admin access. Polar access involves requesting partner access to your client's business manager through your own business manager. Your client will receive an invitation to give you access to their assets. However, they may not be familiar with the specific access you need.

Alternatively, you can acquire admin access with your personal profile. Although this is a less risky method, there is a higher chance of your personal profile getting affected if anything happens to your client's business manager.

To ensure maximum protection and convenience, it is recommended to use both methods. Provide your clients with the email address associated with your Facebook profile, and request that they add it as an admin to their business manager. From there, you can request partner access through your own business manager, allowing you to access all necessary assets.

Business Page and Client's Business Manager

In addition to the personal profile, business manager, and ad accounts, there is also the client's business page. This page is primarily used for running ads but is not crucial to the process of accessing client assets.

Setting Up the Account Correctly

To ensure your account is set up correctly and compliant with iOS 14, there are a few steps you need to take. First, navigate to your business info and verify that all details are filled out. Make sure to verify the business manager as well. While verification might be less important for newer business managers, older ones have the ability to verify their status.

Next, move on to brand safety and domains. Verify the domain associated with your ads to ensure legitimacy and compliance with Facebook policies. This step involves creating a new domain and going through the verification process.

Lastly, verify your personal profile by uploading your passport or ID to Facebook. This step is essential for avoiding potential issues in the future, such as account suspension due to suspicious activity.

Compliance with iOS 14

Complying with iOS 14 involves prioritizing events and setting up the events manager correctly. With iOS 14, you can only prioritize a limited number of events depending on user preferences. There are also different attribution windows to consider. Make sure to select the appropriate pixel and configure the web events within the events manager.

Conclusion

In summary, accessing your clients' assets requires a proper understanding of personal profiles, business managers, and ad accounts. Polar access and admin access are two methods to gain access, and it is advisable to use both for maximum convenience and protection. Setting up the account correctly, verifying the business manager, domain, and personal profile, is crucial for compliance with iOS 14. By following these steps, you will be well-equipped to manage your clients' ads and business effectively.

Highlights

  • Gain access to your clients' ads manager and business manager
  • Understand the distinction between personal profiles, business managers, and ad accounts
  • Utilize polar access and admin access to access client assets
  • Establish a business page for running ads
  • Set up the account correctly and comply with iOS 14 regulations

FAQ

Q: Can I use my own ad accounts and business manager to run ads for my clients? A: No, it is recommended to access your client's assets through polar access or admin access.

Q: What is the difference between polar access and admin access? A: Polar access involves requesting partner access through your own business manager, while admin access entails becoming an admin of your client's business manager.

Q: How can I verify the domain associated with my ads? A: By going to the brand safety and domains section, you can complete the verification process for your domain.

Q: What do I need to do to comply with iOS 14? A: Prioritize events in the events manager and configure web events according to the updated guidelines.

Q: Is it necessary to verify my personal profile? A: Yes, verifying your personal profile by uploading your passport or ID is crucial for avoiding potential issues in the future.

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