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Master the Art of Mobile Facebook Ads in 2023

Published on: November 17 2023 by Eunice Iwuala

Master the Art of Mobile Facebook Ads in 2023

Table of Contents

  1. Introduction
  2. Running Profitable Ads with Facebook and Instagram
    1. Using the Meta Ads Manager App
    2. Selecting the Ad Account
    3. Creating a New Campaign
    4. Choosing the Marketing Objective
    5. Selecting the Message Destination
    6. Setting the Primary Text and Instagram Account
    7. Reviewing the Ad Format Options
  3. Targeting the Right Audience
    1. Creating a New Audience
    2. Adding Location, Age Range, and Gender
    3. Adding Detailed Targeting
  4. Setting the Budget and Delivery Strategy
    1. Choosing Daily or Lifetime Budget
    2. Setting the Budget Amount
    3. Scheduling the Ad Delivery
    4. Optimizing for Conversations
    5. Reviewing and Placing the Order
  5. Conclusion

Introduction

In today's digital age, running profitable ads on social media platforms like Facebook and Instagram has become crucial for businesses to reach their target audience and generate sales. With the increasing popularity of smartphones, it has become more convenient for individuals to manage their ad campaigns directly from their mobile devices. In this article, we will guide you through the process of running profitable Facebook and Instagram ads using your smartphone. We will provide step-by-step instructions on using the Meta Ads Manager app, selecting the right marketing objective, targeting the right audience, setting the budget, and optimizing the ad delivery strategy.

Running Profitable Ads with Facebook and Instagram

Using the Meta Ads Manager App

To begin running profitable ads on Facebook and Instagram, you need to download and install the Meta Ads Manager app from the Google Play Store. Once the app is installed, open it on your smartphone.

Selecting the Ad Account

After opening the Meta Ads Manager app, you will see a drop-down menu with different ad accounts. Select the ad account you want to use for your ads. If you don't have an ad account yet, you can easily create one within the app.

Creating a New Campaign

To start creating your ad campaign, click on the plus button, which will open a new window. In this window, you will be prompted to select your marketing objective. This objective defines the goal of your ad campaign, such as post engagement, video views, website traffic, or conversions.

Choosing the Marketing Objective

Select the marketing objective that aligns with your campaign goal. If you want to increase post engagement, select "Post Engagement" as your objective. If you want to promote your videos, select "Video Views." Other objectives include website traffic, brand awareness, and message response.

Selecting the Message Destination

Next, specify the message destination for your ad. Depending on your preferences, you can direct users to your Instagram direct messages (DM), Facebook Messenger, or WhatsApp. Choose the message destination that best suits your campaign goals.

Setting the Primary Text and Instagram Account

Craft an attention-grabbing primary text, which serves as your sales copy for the ad. Make sure your primary text is well-written and compelling. Additionally, ensure that your Instagram account is linked to your Facebook page in order to run your ads on both platforms seamlessly.

Reviewing the Ad Format Options

You have the flexibility to choose from various ad formats, including single images, carousel ads, and single videos. Select the format that best suits your content and ad objectives. By adding images or videos to your ads, you can make them more engaging and visually appealing.

Targeting the Right Audience

Creating a New Audience

To reach the right audience, create a new audience by selecting the "Create New Audience" option. Name your audience and proceed to define their location, age range, and gender.

Adding Location, Age Range, and Gender

Choose the location you want to target, such as a specific city or country. Specify an age range that aligns with your target audience. Select the appropriate gender if your products or services cater specifically to a certain gender.

Adding Detailed Targeting

Further refine your audience by adding detailed targeting options. For example, if you are selling handbags, you can include interests like "handbags," "fashion," and "fashion accessories" to target users with a specific interest in these categories. Pay attention to the estimated audience size to ensure optimal targeting.

Setting the Budget and Delivery Strategy

Choosing Daily or Lifetime Budget

Select whether you want to set a daily budget or a lifetime budget for your ad campaign. It is recommended to choose a daily budget, as it gives you more control over your ad spending and allows you to optimize your campaign based on real-time results.

Setting the Budget Amount

Decide on your budget amount by considering factors such as your advertising goals, target audience, and available resources. Adjust your budget accordingly to ensure you have sufficient funds to run your ads effectively.

Scheduling the Ad Delivery

You can choose to run your ads continuously or set a specific start and end date for your campaign. If you choose to run ads continuously, you can manually turn them off when necessary. Alternatively, you can schedule a specific duration for your ads to run.

Optimizing for Conversations

If your objective is to drive conversations and interactions with your audience, select "Conversations" as the optimization strategy. This means that Facebook will prioritize showing your ads to people who are more likely to engage in conversations with your business.

Reviewing and Placing the Order

Once you have set up your ad campaign, review all the selected options to ensure they align with your goals. Check if the ad delivery strategy, audience targeting, and budget are set correctly. Finally, click on the check mark or "Place Order" to submit your ad for review.

Conclusion

Running profitable Facebook and Instagram ads using your smartphone has become easier than ever with the Meta Ads Manager app. By following the steps outlined in this article, you can create effective ad campaigns, target the right audience, and optimize your budget for maximum results. Remember to continuously monitor and analyze the performance of your ads to make necessary adjustments and improve your campaign's success. Start leveraging the power of social media advertising to grow your business today.

Highlights

  • Running profitable Facebook and Instagram ads with your smartphone
  • Using the Meta Ads Manager app to manage your ad campaigns
  • Selecting the right marketing objective for your campaign
  • Targeting the right audience based on location, age, and interests
  • Setting an appropriate budget and optimizing the delivery strategy
  • Creating compelling and visually appealing ad formats
  • Linking your Instagram account to your Facebook page for seamless ads
  • Monitoring and analyzing ad performance to make necessary adjustments
  • Maximizing the benefits of social media advertising for business growth.

FAQ

Q: Can I run Facebook and Instagram ads directly from my smartphone? A: Yes, you can run profitable ads on Facebook and Instagram using the Meta Ads Manager app on your smartphone.

Q: How do I select the right marketing objective for my ad campaign? A: The marketing objective should align with your campaign goals. Choose objectives like post engagement, video views, website traffic, conversions, or message response.

Q: How can I target the right audience for my ads? A: By specifying location, age range, gender, and detailed targeting options based on interests, you can reach the audience most likely to be interested in your products or services.

Q: What are the benefits of linking my Instagram account to my Facebook page? A: Linking your Instagram account allows you to run your ads on both platforms seamlessly and reach a wider audience.

Q: How can I optimize my ad budget and delivery strategy for maximum results? A: Set a daily budget, monitor ad performance, and make adjustments accordingly. Choose optimization strategies like conversations to drive engagement with your audience.

Q: How can I create visually appealing ad formats? A: You can choose from various ad formats such as single images, carousel ads, or single videos to make your ads more engaging and visually appealing.

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