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Mastering Facebook Ads: Business Manager vs Ads Manager

Published on: November 20 2023 by David Cantero

Mastering Facebook Ads: Business Manager vs Ads Manager

Table of Contents

  1. Introduction
  2. Facebook Ads Manager vs Business Manager
  3. Facebook Ads Manager: Running Ads
  4. Bookmarking the Ads Manager
  5. Benefits of Using Business Manager
    • 5.1 Managing Multiple Businesses
    • 5.2 Running Ads for Clients
    • 5.3 Delegating Roles to Team Members
  6. Setting Up Business Manager
  7. Managing Business Assets
    • 7.1 Pages
    • 7.2 Ad Accounts
    • 7.3 Apps
  8. Maintaining Control and Security
    • 8.1 Security Measures in Business Manager
    • 8.2 Benefits of Separate Business and Personal Content
  9. Growing Your Business with Business Manager
  10. Conclusion

Facebook Ads Manager vs Business Manager: Understanding the Differences

The world of Facebook advertising can be overwhelming for beginners, especially when it comes to understanding the differences between Facebook Ads Manager and Business Manager. In this article, we will explore these two main portals and explain their functions, providing clarity for both beginners and seasoned advertisers.

Introduction

When it comes to running Facebook ads, there are two main pages you need to be familiar with - Facebook Ads Manager and Business Manager. While many beginners may be aware of how to run ads on Facebook, it's essential to understand the distinctions between these two portals. For beginners, this knowledge is crucial to mastering Facebook advertising, and even for experienced advertisers, it can be a helpful refresher.

Facebook Ads Manager: Running Ads

Facebook Ads Manager is where the magic happens. It is the interface where you can set up and run your ads. To access the Ads Manager, you can either click on the "Create" button and select "Ads" or, alternatively, open the drop-down menu and click on "Manage Ads." It's advisable to bookmark the Ads Manager page to access it easily whenever you need to run ads.

Bookmarking the Ads Manager

Facebook frequently changes its layout, but the green "Create" button is always present in the Ads Manager. By bookmarking this page, you can ensure quick access to the Ads Manager, regardless of any layout changes made by Facebook.

Benefits of Using Business Manager

Business Manager becomes necessary when you have multiple businesses or projects to manage. It allows you to set up and run ads from different ad accounts, providing organization and clarity to your advertising efforts. Here are some specific benefits of using Business Manager:

5.1 Managing Multiple Businesses

If you have multiple businesses or projects, it is essential to have separate ad accounts. Business Manager provides the capability to set up multiple ad accounts and run ads for different projects without confusion. Each ad account can be billed separately, allowing you to keep track of expenses and analyze performance accurately.

5.2 Running Ads for Clients

Business Manager is particularly useful for marketers who run ads for clients. It facilitates requesting access to their business pages and ensures smooth collaboration with clients. By utilizing Business Manager, you can manage their Facebook advertising effectively and maintain accountability.

5.3 Delegating Roles to Team Members

As your business grows, you may need to delegate tasks to team members. Business Manager allows you to assign roles and permissions to different individuals, ensuring that they can only access the necessary accounts or pages. This feature streamlines collaboration, enhances security, and prevents unauthorized access to sensitive business information.

Setting Up Business Manager

Setting up Business Manager is a straightforward process. You can find detailed instructions by searching "Facebook Business Manager setup" on Google. It generally involves creating a business account, providing business details, and verifying your ownership.

Managing Business Assets

Once your Business Manager is set up, you can manage various Facebook and Instagram assets within the system. This includes managing pages, ad accounts, and apps.

7.1 Pages

With Business Manager, you can efficiently manage different Facebook pages across your businesses or projects. You can easily request access to other business pages or assign team members to specific pages, streamlining the management process.

7.2 Ad Accounts

Business Manager allows you to set up and manage multiple ad accounts. This is particularly useful for organizations or marketers who advertise for different businesses or projects. By segregating ad accounts, you can analyze performance accurately and maintain accountability.

7.3 Apps

Business Manager also provides a platform to manage various apps associated with your business or projects. This enables you to control and monitor access to these apps, ensuring privacy and security.

Maintaining Control and Security

One of the crucial benefits of using Business Manager is the ability to maintain control over your assets and ensure the security of your business operations. Business Manager offers several safeguard tools to protect your business and allows you to separate your personal and business content effectively.

8.1 Security Measures in Business Manager

Facebook is continuously improving its security measures, and Business Manager is no exception. The new Security Center within Business Manager provides additional safeguards to protect your assets and maintain control over your business operations. These security measures help to prevent unauthorized access and keep your business information safe.

8.2 Benefits of Separate Business and Personal Content

By using Business Manager, you can segregate your personal Facebook profile from your business assets. This separation ensures that your personal and business content does not mix, preventing any confusion or potential privacy concerns. Maintaining this separation is crucial, especially when you have clients or team members accessing your business accounts or pages.

Growing Your Business with Business Manager

As your business expands and you take on more clients or projects, Business Manager becomes even more critical. It provides structure, organization, and the ability to scale your advertising efforts effectively. By utilizing this powerful tool, you can take your Facebook advertising to new heights and achieve your business goals.

Conclusion

Understanding the differences between Facebook Ads Manager and Business Manager is crucial for any advertiser, whether you're just starting out or have years of experience under your belt. By mastering these two portals, you can effectively manage your ads, collaborate with clients, delegate tasks, and ensure the security and growth of your business. So, dive into these tools and unlock their full potential for your Facebook advertising journey.

Highlights:

  • Facebook Ads Manager is the interface where you can set up and run your ads.
  • Business Manager is necessary for managing multiple businesses, running ads for clients, and delegating roles to team members.
  • By using Business Manager, you can maintain control over your business assets and ensure the security of your operations.
  • Setting up Business Manager is a straightforward process, and it allows you to manage various Facebook and Instagram assets.
  • Business Manager provides structure, organization, and scalability to your advertising efforts, helping you achieve business growth.

FAQ:

Q: How do I access Facebook Ads Manager? A: You can access Facebook Ads Manager by clicking on the "Create" button and selecting "Ads" or by using the drop-down menu and clicking on "Manage Ads."

Q: Why do I need Business Manager? A: Business Manager is essential if you have multiple businesses or projects, run ads for clients, or need to delegate roles to team members. It provides organization, accountability, and security.

Q: Can I run ads from different ad accounts using Business Manager? A: Yes, Business Manager allows you to set up and run ads from different ad accounts, making it convenient for managing multiple businesses or projects.

Q: Is setting up Business Manager complicated? A: Setting up Business Manager is a straightforward process. You can find detailed instructions by searching "Facebook Business Manager setup" on Google.

Q: How does Business Manager ensure security? A: Business Manager offers various safeguard tools, and the new Security Center helps maintain control over your assets and prevent unauthorized access.

Q: Can I maintain a separation between my personal and business content on Facebook? A: Yes, by utilizing Business Manager, you can keep your personal and business content separate, ensuring there is no mixing or confusion.

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