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Mastering Facebook Business Manager: Boost Your Ads Agency

Published on: November 17 2023 by Jordan Calderon - StratDev

Mastering Facebook Business Manager: Boost Your Ads Agency

Table of Contents

  1. Introduction
  2. Creating a Facebook Business Manager Account
  3. Logging In and Setting Up Your Account
  4. Adding and Managing Your Business Details
    • Adding Your Business Name and Email
    • Verifying Your Email Address
    • Providing Business Details
  5. Adding and Managing Facebook Pages
    • Adding Existing Pages
    • Creating New Pages
  6. Adding and Managing Instagram Accounts
    • Connecting Existing Instagram Accounts
    • Creating New Instagram Accounts
  7. Adding and Managing Ad Accounts
    • Adding Existing Ad Accounts
    • Creating New Ad Accounts
  8. Adding and Managing Pixels
    • Adding a New Pixel
    • Importing an Existing Pixel
  9. Managing User Permissions
  10. Setting Up Payment Methods
  11. Finalizing Your Facebook Business Manager Account
  12. Conclusion

How to Create and Set Up a Facebook Business Manager Account

Facebook Business Manager is a powerful tool for managing your business presence on Facebook and Instagram. It allows you to centralize all your business assets, such as pages, ad accounts, and pixels, in one place. In this article, we will guide you step by step on how to create and set up a Facebook Business Manager Account, ensuring that you have everything you need to start running effective social media campaigns.

Introduction

In today's digital age, having a strong presence on social media is essential for any business. Facebook, with its vast user base, offers a tremendous opportunity to reach and engage with your target audience. However, managing your business presence on Facebook and Instagram can be overwhelming, especially if you have multiple pages, ad accounts, and pixels.

That's where Facebook Business Manager comes in. It provides a centralized platform for managing all your business assets, making it easier to create, monitor, and optimize your social media campaigns. Whether you're a small business owner or a marketing agency, having a Facebook Business Manager Account can streamline your operations and improve your overall marketing effectiveness.

Section 2: Creating a Facebook Business Manager Account

The first step in harnessing the power of Facebook Business Manager is to create an account. Follow these simple steps to get started:

  1. Open a new tab on your computer and go to business.facebook.com.
  2. Log in with your personal Facebook account. Please note that Facebook Business Manager requires a personal account for access and verification purposes.
  3. Once logged in, you will see a page similar to the one displayed. Click on the "Create Account" button to proceed.

Create Account

  1. If prompted to log in again, enter your personal Facebook account credentials and proceed.

  2. On the next page, enter your business name and business email address. It is essential to provide a business email address for verification purposes.

    Pro tip: Using a dedicated business email address helps separate your personal information from your business ads.

  3. Click "Next" to proceed.

  4. Fill out your business details, including the legal name, address, and website. Make sure to provide accurate information as this will be used for tax forms and verification purposes.

    Pros: Providing accurate business details ensures transparency and credibility for your customers and partners.

  5. At the bottom of the page, select the option "Business use to promote own goods and services" since you will be running ads for your own business.

    Pro tip: This option allows you to promote your products and services directly to your target audience, increasing brand exposure and potential customers.

  6. Once you've filled out the necessary information, click "Next" to proceed.

Section 3: Logging In and Setting Up Your Account

After creating your Facebook Business Manager Account, logging in and setting up your account is the next step. Follow these steps to ensure a smooth setup process:

  1. On the main dashboard of your Facebook Business Manager Account, click on "All Tools" conveniently located at the top left corner of the page.

  2. From the drop-down menu, find and click on "Business Settings."

  3. In the Business Settings page, click on the "Settings" icon (usually depicted as a gear or cogwheel).

    Business Settings

  4. Next, click on "More Business Settings" from the menu.

    More Business Settings

  5. You should now be directed to a page similar to the one shown. This is where you will configure various settings for your Business Manager Account.

    Business Settings Page

Section 4: Adding and Managing Your Business Details

One of the essential elements of your Facebook Business Manager Account is your business details. These include your business name, email address, and other critical information. Follow these steps to add and manage your business details effectively:

  1. On the left-hand side of the Business Settings page, scroll down to the bottom until you find "Business Info." Click on it.

  2. Under "Business Details," click on "Edit" to make changes or updates to your business information.

    Pro tip: Ensure that all the information provided is accurate and up to date. This ensures that your customers and partners have the right information.

  3. Fill out all the required fields, including your legal street address, city, state, ZIP code, business website, and EIN number if applicable.

    Cons: If you provide incorrect or incomplete business details, it may lead to issues with verification and potential legal complications.

  4. Scroll to the bottom of the page and check if your email is fully verified. If not, click on "Resend an email verification" and follow the instructions to verify your email address.

    Pro tip: Verifying your email address ensures the security and integrity of your Business Manager Account.

Section 5: Adding and Managing Facebook Pages

Facebook Pages are an essential aspect of your business's presence on Facebook. Whether you already have existing pages or need to create new ones, Facebook Business Manager allows you to manage them efficiently. Follow these steps to add and manage your Facebook pages:

  1. On the left-hand side of the Business Settings page, click on "Accounts" and then "Pages."

  2. Click on the big blue "Add" button to add a new Facebook page.

    Pro tip: If you already have a Facebook page for your business, make sure to be an admin of that page before adding it to your Business Manager Account.

  3. Enter the URL or name of your Facebook page and click on "Add a Page."

    Pro tip: If you're not sure about the URL or name, you can search for your page directly within the Business Manager interface.

  4. If you don't have an existing Facebook page, you can create a new one by following the setup wizard. Choose the relevant category and subcategory for your business and provide the necessary information as prompted.

    Pro tip: Creating a Facebook page allows you to showcase your products, engage with your audience, and run ad campaigns targeted specifically to your followers.

  5. Once you have a Facebook page added or created, it will be visible in the "Pages" section of your Business Manager Account.

Section 6: Adding and Managing Instagram Accounts

In addition to Facebook pages, Facebook Business Manager also allows you to manage Instagram accounts seamlessly. Whether you have existing accounts or need to create new ones, follow these steps to add and manage Instagram accounts:

  1. On the left-hand side of the Business Settings page, click on "Accounts" and then "Instagram Accounts."

  2. To connect an existing Instagram account, click on "Connect" and follow the prompts to input your Instagram username and password.

    Pro tip: Connecting your Instagram account allows you to leverage the power of social media marketing on both Facebook and Instagram platforms.

  3. If you don't have an Instagram account, you can create a new one using the Instagram app on your mobile device. Ensure that you set up a business profile for your Instagram account.

    Pro tip: Having a business profile on Instagram unlocks valuable features such as the ability to run Instagram ads.

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