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Mastering Facebook Business Manager: Step-by-Step Guide

Published on: November 17 2023 by Ben Heath

Mastering Facebook Business Manager: Step-by-Step Guide

Table of Contents:

  1. Introduction
  2. Why create a meta business account?
  3. How to create a meta business account
    • Step 1: Accessing the business account page
    • Step 2: Creating an account
    • Step 3: Adding business assets
      • Adding a Facebook page
      • Adding an ad account
      • Adding an Instagram account
      • Adding other assets
  4. Managing team members and permissions
  5. Setting up payment methods
  6. Conclusion

How to Create a Meta Business Account: A Step-by-Step Guide

With the increasing popularity of advertising on platforms like Facebook and Instagram, having a proper business account in place is crucial for organizing your meta assets efficiently. In this article, we will guide you through the process of creating a meta business account, formerly known as a Facebook business manager account. From setting up your account to adding business assets and managing team members, this step-by-step guide will help you get started on the right foot.


In the ever-evolving digital landscape, businesses are utilizing social media platforms like Facebook and Instagram to reach a wider audience and drive growth. Having a meta business account, also known as a Facebook Business Manager account, provides a centralized hub where you can manage all your meta assets seamlessly. This includes your Facebook page, ad account, pixel, and even your Instagram account. Additionally, a meta business account allows you to grant access to other team members and control their level of permission, which becomes vital as your business scales.

Why Create a Meta Business Account?

There are several compelling reasons why setting up a meta business account is essential for businesses looking to advertise on Facebook and Instagram. Firstly, creating a meta business account reduces the chances of your ad account being disabled and enhances security, offering protection against hacks and unauthorized access. Moreover, having a meta business account allows you to effectively organize and manage your meta assets, ensuring efficient campaign management and comprehensive control over your digital marketing efforts.

How to Create a Meta Business Account

Step 1: Accessing the Business Account Page

To begin creating your meta business account, you need to visit the dedicated webpage for business accounts. Simply go to business.facebook.com/overview, click on the provided link in the video description, and make sure you are logged into your personal Facebook profile.

Step 2: Creating an Account

Once on the business account page, click on "Create an Account." You will be prompted to enter your business name, which will be automatically filled if you are logged in. Next, provide your business email and click "Submit." Following this, you will be guided through a simple process of entering a few additional details, leading you to the meta business Suite.

Step 3: Adding Business Assets

In the meta business Suite, you can manage various meta-related business assets like Facebook pages, ad accounts, Instagram profiles, and more. If you don't see these options initially, click on "Settings" on the left-hand side of the page. Now, let's explore how to add specific assets to your meta business account.

Adding a Facebook Page

To add a Facebook page, go to the "Pages" section and click on "ADD assets." Select "Facebook page" from the options. If you already have a Facebook page, you can claim it by entering the page's name or URL. Alternatively, if you haven't created a Facebook page yet, you can create a new one by following the simple prompts.

Adding an Ad Account

To include your ad account in your meta business account, navigate to the "ad account" section and click on "ADD assets." Select "add account" and choose the appropriate option based on your needs. If you already have an ad account, you can claim it by entering the ad account ID. If you don't have one, you can create a new ad account within the meta business Suite.

Adding an Instagram Account

In the "Instagram account" section, click on "ADD assets" to add your Instagram account to your meta business account. You can claim an existing Instagram account by providing your login information or create a new account directly on the Instagram platform.

Adding Other Assets

The meta business account allows the addition of various other assets like WhatsApp accounts, custom conversions, pixels, catalogs, and more. These assets come into play when conducting advanced advertising techniques and can be added by clicking on "ADD assets" and selecting the relevant option.

Managing Team Members and Permissions

As your business grows, you may need to involve other team members to help manage your meta assets. With the meta business account, you can easily add team members and assign them specific roles and permissions. To add team members, click on "ADD people" and enter their email addresses. You can choose between giving them employee access or admin access, depending on the level of control they should have. Additionally, you can select which business assets the team members can access.

Setting up Payment Methods

Before running Facebook and Instagram ad campaigns, it is crucial to have a payment method set up in your meta business account. Head to the "billing" section and add your payment details to ensure a smooth advertising experience. Meta requires payment information to be provided before allowing campaigns to run, ensuring seamless transactions and account management.


In this article, we have covered the process of creating a meta business account, highlighting the importance of having one for your Facebook and Instagram advertising endeavors. By following the step-by-step guide provided, you can set up a meta business account, add various assets, manage team members, and ensure a secure and organized approach to your digital marketing efforts. With your meta business account, you will be equipped to run effective ad campaigns and achieve desired results on these powerful social media platforms.


  • Create a meta business account for efficient management of meta assets
  • Reduces the risk of ad account disablement and enhances security
  • Organize and manage Facebook pages, ad accounts, and Instagram profiles in one central hub
  • Grant different permission levels to team members
  • Set up payment methods to ensure smooth advertising operations


Q: Why is it important to create a meta business account? A: Creating a meta business account allows for efficient organization and management of Facebook pages, ad accounts, and Instagram profiles. It reduces the risk of ad account disablement and enhances security.

Q: Can I add team members to my meta business account? A: Yes, you can add team members to your meta business account and assign different permission levels to them.

Q: Do I need to set up payment methods? A: Yes, it is crucial to set up payment methods in your meta business account to ensure seamless advertising transactions and account management.

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