#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Mastering Facebook Business Manager

Published on: November 20 2023 by ODMT English

Mastering Facebook Business Manager

Table of Contents

  1. Introduction
  2. What is Business Management Account on Facebook?
  3. Why Do You Need Ads Manager?
  4. Limitations of Ads Manager
  5. Role of Business Manager for Agencies
  6. Business Manager vs. Ads Manager
  7. Steps to Create a Business Manager Account
  8. Assigning Access and Permissions
  9. Business Manager Structure and Roles
  10. Conclusion

Introduction

In this article, we will be discussing the concept of a Business Management Account on Facebook. Whether you are an individual advertiser or an agency managing multiple clients, understanding the role of Ads Manager and Business Manager is crucial. We will explore the benefits of having a Business Manager account, the limitations of Ads Manager, and the step-by-step process of creating a Business Manager account. Additionally, we will delve into the structure of Business Manager and the various roles and permissions that can be assigned to individuals. By the end of this article, you will have a comprehensive understanding of how to effectively utilize both Ads Manager and Business Manager on Facebook.

What is Business Management Account on Facebook?

A Business Management Account, also known as Business Manager, is a tool provided by Facebook to help businesses and agencies manage their Facebook assets, such as Pages, Ad Accounts, and Apps, all in one place. It serves as a central hub for businesses to organize and control their marketing activities on Facebook. By creating a Business Manager account, businesses can streamline their advertising efforts and collaborate with team members or agencies more efficiently.

Why Do You Need Ads Manager?

Ads Manager is an essential tool for running ads on Facebook. Whether you are promoting your own business or managing multiple clients' ad campaigns, Ads Manager provides a user-friendly interface to create, monitor, and optimize your ads. It allows you to target specific audiences, set budgets, and track the performance of your ads, providing valuable insights for your marketing strategy.

Limitations of Ads Manager

While Ads Manager is a powerful tool, it does have its limitations. One such limitation is the lack of detailed analytics for different ad accounts. If you need to run ads for multiple pages or clients and want to analyze their individual performance, Ads Manager may fall short in providing the necessary insights. Additionally, if you require assistance from others in managing your ads, but do not want to share your Facebook ID and password, or create separate Facebook accounts, a Business Manager account becomes imperative.

Role of Business Manager for Agencies

For agencies or individuals managing multiple clients, Business Manager offers a range of benefits. It allows you to create separate ad accounts for each client, providing better organization and control over their campaigns. Additionally, Business Manager allows you to assign permissions and access to team members or external partners, ensuring smooth collaboration without compromising security. Furthermore, Business Manager offers business-level insights and reporting, enabling agencies to track the performance of each client's ads accurately.

Business Manager vs. Ads Manager

To understand the difference between Business Manager and Ads Manager, think of Ads Manager as a tool specifically focused on running ads. It provides a user-friendly interface for creating and managing ads on Facebook. On the other hand, Business Manager is a comprehensive platform that encompasses not just ads but also other Facebook assets like Pages and Apps. It offers more advanced features for collaboration, organization, and control, making it the preferred choice for businesses and agencies managing multiple clients.

Steps to Create a Business Manager Account

Creating a Business Manager account is a straightforward process. To get started, ensure that you already have a Facebook account, a Page, and an ad account. Once you have these prerequisites in place, follow the steps below:

  1. Go to business.facebook.com.
  2. Click on "Create Account."
  3. Fill in the required details.
  4. Complete the onboarding process.
  5. Set up your Business Manager account by adding your Pages and ad accounts.

By following these steps, you will successfully create a Business Manager account and gain access to the various features and tools it offers.

Assigning Access and Permissions

One of the key advantages of Business Manager is the ability to assign access and permissions to team members or external partners. This allows you to collaborate effectively without compromising security or control. Business Manager provides five different role levels: page admin, page editor, page moderator, page advertiser, and analytics analyst. Each role has its own set of permissions, ensuring that individuals have access to only what they need for their specific tasks.

Business Manager Structure and Roles

Understanding the structure and roles within Business Manager is essential for effective management. The top level is the Business Manager account itself, which acts as the main hub for all connected assets. Within Business Manager, you can create different accounts, such as Pages and ad accounts, and assign roles and permissions to team members accordingly. The roles include page admin, page editor, page moderator, page advertiser, and analytics analyst, each with varying levels of access and responsibilities.

Conclusion

In conclusion, whether you are an individual advertiser or an agency managing multiple clients, understanding the role of Business Manager is crucial for efficient Facebook advertising. While Ads Manager serves as a powerful tool for running ads, Business Manager provides a comprehensive solution for organizing, controlling, and collaborating on Facebook marketing activities. By creating a Business Manager account and properly assigning access and permissions, you can maximize the effectiveness of your Facebook advertising efforts and achieve better results.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.