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Mastering Facebook Video Ads for Lead Generation

Published on: November 17 2023 by Stewart Gauld

Mastering Facebook Video Ads for Lead Generation

Table of Contents

  1. Introduction
  2. Benefits of Facebook Video Ads for Lead Generation
  3. Creating a Facebook Ads Manager Account
  4. Setting up a Lead Generation Campaign
  5. Creating a Video Ad with InVideo
  6. Customizing Your Video Ad with InVideo
  7. Uploading Your Video Ad to Facebook Ads Manager
  8. Customizing Placements and Texts for Your Ad
  9. Adding a Lead Generation Form to Your Ad
  10. Reviewing and Publishing Your Ad
  11. Conclusion

Creating High-Quality Leads for Your Small Business with Facebook Video Ads

In today's digital landscape, driving high-quality leads is crucial for small businesses. One of the most effective marketing activities to achieve this goal is through Facebook video ads. These ads not only help generate leads but also provide an opportunity to collect essential information from potential customers.

Benefits of Facebook Video Ads for Lead Generation

Facebook video ads offer numerous benefits for small businesses looking to drive high-quality leads. Some of these benefits include:

  1. Increased Engagement: Video ads capture the attention of users more effectively than other forms of content, resulting in higher engagement rates.
  2. Targeted Audience: Facebook's advanced targeting options allow you to reach your ideal audience based on demographics, interests, and behaviors.
  3. Lead Collection: Facebook video ads provide various lead collection options, such as forms, messenger, and phone calls, enabling you to gather essential customer information.
  4. Cost-Effectiveness: Facebook ads can be budget-friendly, offering flexible options for small businesses looking to maximize their return on investment.

Creating a Facebook Ads Manager Account

To start generating high-quality leads through Facebook video ads, the first step is to create a Facebook Ads Manager account. Follow these steps:

  1. Open your web browser and navigate to facebook.com/ads manager.
  2. Sign in to your Facebook account if prompted.
  3. If you're new to Facebook Ads Manager, consider watching a beginner's tutorial on setting up your business manager and ad account.
  4. Inside your Ads Manager, make sure the correct ad account is selected.
  5. Click on "Create" and choose the goal for your campaign, such as lead generation.
  6. Set up your campaign name and select the relevant options.
  7. Proceed to the ad set level, where you customize your campaign and set up targeting options.
  8. Define the audience you want to target based on location, age, gender, interests, and behaviors.
  9. Set your budget and schedule for the campaign.
  10. Proceed to the placement section and choose where you want your ads to appear.
  11. Review your settings and click "Next" to move to the ad level.

Setting up a Lead Generation Campaign

At the ad level, you will create your lead generation video ad using inVideo, a powerful and easy-to-use video editor and maker. Follow these steps:

  1. Open a new browser tab and navigate to inVideo.io.
  2. Sign up for an account and explore the various pricing options, including a free plan.
  3. Choose a customizable video template suitable for lead generation.
  4. Customize the template by changing text, adding your business branding, and selecting relevant footage.
  5. Use inVideo's features to enhance your video, such as adding music or effects.
  6. Export your video in high definition (HD) and download it to your device.

Creating a Video Ad with InVideo

inVideo provides a user-friendly interface for creating stunning video ads. Here's how to create your video ad:

  1. Choose the desired aspect ratio for your video, such as square or landscape.
  2. Select an industry or enter relevant keywords to browse suitable video templates.
  3. Preview the templates and choose one that aligns with your brand and message.
  4. Customize the template by replacing text, images, and videos with your own content.
  5. Use inVideo's editing tools to modify each element of your video, including cropping, adjusting colors, and adding effects.
  6. Add a logo, if desired, to brand your video.
  7. Preview and download your video in the preferred format.

Customizing Your Video Ad with InVideo

inVideo offers a range of customization options to make your video ad unique and engaging. Here are some tips:

  1. Replace the background video with relevant footage that aligns with your message.
  2. Customize the text elements to convey your offer clearly and succinctly.
  3. Experiment with different fonts, colors, and sizes to enhance visual appeal.
  4. Add additional elements, such as stickers or shapes, to make your ad visually interesting.
  5. Use the timeline feature to adjust the duration and sequence of each scene in your video.
  6. Incorporate music or sounds to evoke emotions and enhance viewer experience.

Uploading Your Video Ad to Facebook Ads Manager

After creating your video ad with inVideo, you're ready to upload it to Facebook Ads Manager. Here's the process:

  1. Go back to your Facebook Ads Manager account.
  2. Select the correct ad account and navigate to the ad level.
  3. Add your video ad to the media library by clicking "Add Media" > "Add Video" > "Upload Video."
  4. Choose the video file you created with inVideo and open it.
  5. Allow Facebook Ads Manager to process the uploaded video.
  6. Preview your ad on different placements to ensure it appears as intended.

Customizing Placements and Texts for Your Ad

To maximize the effectiveness of your lead generation video ad, customize placements and texts in Facebook Ads Manager. Follow these steps:

  1. Choose the desired placements for your ad, keeping in mind where your target audience is most active.
  2. Customize your texts, including primary text, headline, and description, to convey your message effectively.
  3. Add multiple versions of each text to test which performs best with your audience.
  4. Use compelling call-to-action buttons that align with your desired user action.
  5. Ensure your texts comply with Facebook's guidelines and policies.

Adding a Lead Generation Form to Your Ad

Facebook video ads for lead generation include a lead generation form to collect essential customer information. Here's how to add one to your ad:

  1. Click on "Create Form" and name your form.
  2. Choose a volume user form that is quick to fill in and submit on mobile devices.
  3. Customize the intro, greeting, and description sections to provide clear instructions and convey the value of your offer.
  4. Add contact fields, such as email, full name, and phone number, to collect essential information.
  5. Include a privacy policy link and any necessary disclaimers.
  6. Add a message for leads after successful submission and a call-to-action button that directs them to your website.
  7. Set the sharing options for your form, allowing anyone who sees the ad to access and submit it.
  8. Review and publish your form to make it active in your lead generation campaign.

Reviewing and Publishing Your Ad

Before publishing your lead generation video ad, review all the elements to ensure everything is in place. Follow these steps:

  1. Preview your ad to make sure the texts, visuals, and call-to-action buttons align with your objectives.
  2. Check how your ad will appear on various placements and platforms, such as Facebook feed and Instagram stories.
  3. Make any necessary edits or adjustments on individual elements or texts directly in Facebook Ads Manager.
  4. Click on "Publish" to activate your lead generation campaign.


Utilizing Facebook video ads for lead generation can significantly impact your small business's success. By following the step-by-step guide outlined in this article, you can create compelling video ads using inVideo and set up a targeted lead generation campaign within Facebook Ads Manager. Remember to continuously analyze the performance of your ads and optimize them for better results. With the power of video and Facebook's vast reach, driving high-quality leads for your small business is within reach.


  • Facebook video ads offer a cost-effective way to drive high-quality leads for small businesses.
  • With inVideo, creating professional video ads for lead generation becomes easy and accessible.
  • Customization options in inVideo allow businesses to tailor their video ads to their unique branding and messaging.
  • Facebook Ads Manager provides advanced targeting and placement options to maximize the effectiveness of lead generation campaigns.
  • Adding lead generation forms to video ads allows businesses to collect essential customer information directly from the ad.


Q1. Can I create lead generation video ads for my small business on Facebook without any video editing experience? A1. Yes, with the help of inVideo's user-friendly interface, anyone can create professional video ads without prior video editing experience. In just a few simple steps, you can customize ready-made templates and create impactful video ads for lead generation.

Q2. How can I ensure my lead generation video ad reaches the right audience on Facebook? A2. Facebook Ads Manager offers advanced targeting options that allow you to define your target audience based on various criteria such as location, demographics, interests, and behaviors. By carefully selecting your targeting parameters, you can ensure your lead generation video ad reaches the right audience.

Q3. What are the key elements of an effective lead generation video ad? A3. An effective lead generation video ad should have a clear and compelling offer, concise and engaging messaging, compelling visuals, and a strong call-to-action. It should also provide an easy-to-fill lead generation form for users to submit their information.

Q4. How can I measure the success of my lead generation video ad on Facebook? A4. Facebook Ads Manager provides comprehensive analytics and reporting tools to track the performance of your lead generation video ad. You can monitor metrics such as impressions, click-through rates, conversions, and cost per lead to assess the effectiveness of your ad and make necessary optimizations.

Q5. Are Facebook video ads the most effective way to generate leads for my small business? A5. Facebook video ads have proven to be highly effective in lead generation, thanks to their visual appeal and targeting capabilities. However, it's worth exploring other marketing channels and tactics to complement your lead generation efforts and reach a wider audience.

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