match types google ads

Keyword Match Types in Google Ads Explained // 2020 Edition

Hey there, I'm Benjamin from Loves Data. In this video, you'll learn about the keyword match types you can use with your search campaigns in Google Ads.

Keyword Match Types:

- Broad Match

- Phrase Match

- Exact Match

- Broad Match Modified

- Negative Match

Broad Match:

- Default match type in Google Ads

- Provides the greatest coverage or reach for the keywords you're bidding on

- Broadly matches the keywords to what people are searching for on Google

- Matches singular and plural versions of keywords, misspellings, and other close variations

Phrase Match:

- Keywords are placed inside quote marks

- Matches the phrase as it appears between the quote marks

- Will not match variations of the phrase

Exact Match:

- Keywords are placed inside square brackets

- Matches the keyword exactly

- Will not match variations of the keyword

Broad Match Modified:

- Plus sign is added in front of one or more words in the keyword

- Matches that specific word or words more closely as people are searching

Negative Match:

- Prevents ads from being displayed on particular search queries

- Reduces the number of less relevant impressions

- Negative keywords need to be specific

Exact match gives the most control, while broad match gives the greatest reach. Broad match modified can be a good starting point for precise targeting with some reach. Testing different match types is important to see what works for your campaigns. Don't forget to add negative match keywords to optimize performance. Join the Google Ads course for practical skills to apply to your own campaigns.

Match Types Google Ads Tutorial (2022) - What Is The Best Match Type To Use In Google Ads?

One common problem with Google Ads is deciding which match type to use. In this article, we will discuss the different match types and which one is best for your situation.

Types of Match:

1. Broad Match - the most lenient match type that can pop up for anything related to the keyword. Good for finding new keywords but not great for low to medium sized budgets.

2. Phrase Match - gives enough leniency to discover new keywords while staying in the actual range of keywords. However, it has gotten a little too lenient and targets a lot of services.

3. Exact Match - targets the exact keyword and produces results again and again. It is the safest bet for people who are new to Google Ads.

Combination:

The combination of using phrase match and exact match is recommended for service-based businesses. Phrase match is used as an exploratory keyword to find new keywords, while exact match is used as a placeholder for profitable keywords.

Choosing the correct match type is crucial for the success of your Google Ads. Broad match is not recommended for low to medium sized budgets, while phrase match has gotten a little too lenient. Exact match is the safest bet for people who are new to Google Ads.

Google Ads Keyword Match Types - Tutorial in Hindi

Hello everyone, I'm Omar, the CEO of Ignitable Askew. Today, we're going to talk about keyword match types in Google Ads and how they can help you optimize your campaigns.

- Keyword match types can make or break your Google Ads campaigns.

- Choosing the right match type can help you target the right audience and improve your ROI.

- Let's take a closer look at the different types of match types and how they work.

Types of Match Types:

1. Broad Match:

- Broad match keywords trigger your ads for searches that include any word in your keyword phrase.

- This match type is useful for reaching a wider audience, but it may also result in irrelevant clicks.

- Broad match modifier can be used to add a plus sign before specific words that must be included in the search query.

2. Phrase Match:

- Phrase match keywords trigger your ads for searches that include the exact phrase, plus any other words before or after it.

- This match type is more targeted than broad match and can help you reach a relevant audience.

- Use quotes to define your phrase match keywords.

3. Exact Match:

- Exact match keywords trigger your ads only for searches that match your keyword phrase exactly.

- This match type is the most targeted and can help you reach a highly relevant audience.

- Use brackets to define your exact match keywords.

- Using the right match type can help you improve your Google Ads campaigns and reach your target audience.

- It's important to choose the match type that works best for your goals and budget.

- Keep in mind that match types can be combined and customized to suit your needs.

- With the right match types, you can maximize your ROI and achieve your marketing goals.

Google Ads Keyword Match Types Explained [Updated for Google Ads in 2022]

Google Ads Match Types: What You Need to Know

Google Ads match types have undergone significant changes recently. While there are still three different match types available, they function differently than they used to. Even exact match keywords no longer exist, and ads can be triggered for keyword terms that are not relevant to your product or service. In this article, we will discuss the changes to each of these match types, show you some real examples of what has been happening, and go through the changes you need to make when you optimize your Google Ads accounts.

Match Types:

1. Broad Match:

- Ads can appear if Google deems them to be related to your keyword.

- This is a very loose match setting.

- You need to be careful because they can trigger ads for unrelated searches.

- Use broad match targeting for the first 30 to 45 days to discover potential keyword themes.

- Always run a search term audit every 72 hours and add extra negative keywords to avoid wasting too much money.

2. Phrase Match:

- This is still a moderate match setting.

- Ads can appear if Google defines them as having the same meaning.

- This match type is a lot more broad than it used to be.

- You will still get related search terms that are not actually related to your keyword.

3. Exact Match:

- This is now a tight match setting, but it is still not very tight.

- Ads can appear if they have the same meaning, which can differ from your intended meaning.

- Google may even throw up competitor brands for broad match keywords.

- Exact match keywords no longer work the way they used to.

Google Ads match types have changed significantly, and it is essential to understand how they work now. Even if you have been running Google Ads for a long time, you need to watch out for the changes and make the necessary adjustments to optimize your accounts. With the right strategy and tools, you can still have a successful Google Ads campaign. Don't forget to download our free Google Ads optimization checklist to help you stay on top of your account maintenance.

Keyword Match Types in Google Ads Explained // 2021 Edition

In this video, Benjamin from Loves Data discusses the different Google Ads keyword match types that can be used with search campaigns. The three keyword match types are broad match, phrase match, and exact match. Negative match keywords can also be added to prevent ads from displaying on particular search queries.

Key Points:

- Broad match is the default match type in Google Ads and provides the greatest coverage or reach for the keywords being bid on.

- Phrase match includes keywords inside quote marks and matches keywords with the same meaning. It is more targeted than broad match.

- Exact match includes keywords inside square brackets and matches the keyword exactly.

- Close variants will apply to exact match, phrase match, and broad match keywords and will automatically match singular and plural versions of keywords, misspellings, and other close variations.

- Google removed the broad match modifier match type at the start of 2021, leaving only broad, phrase, and exact match targeting options.

- Negative match keywords prevent ads from being displayed on particular search queries and can be added to optimize campaign performance.

Understanding the different Google Ads keyword match types is essential for controlling when ads display during searches. Broad match provides the greatest coverage, while exact match provides the most control. It is important to use negative match keywords to prevent ads from displaying on less relevant searches. Testing different match types and optimizing campaigns is crucial for success in Google Ads.

Broad, Phrase or Exact Match?

Google Ads campaign, you can catch any irrelevant search terms and negative keywords that need to be added to prevent wasted ad spend.

Here are the keyword match types you should be using:

1. Broad Match: Use this to cast a wide net and capture as many relevant search terms as possible. But be sure to closely monitor your search terms and negative keyword lists to prevent irrelevant clicks.

2. Modified Broad Match: Use this to add more specificity to your broad match keywords. By adding a + sign before certain words in your keyword, you can tell Google that those words must be included in the search query for your ad to show.

3. Phrase Match: Use this to capture search terms that include your keyword in the exact order you specify, but can also have additional words before or after. This can help you reach more targeted audiences without being too restrictive.

4. Exact Match: Use this to target only the specific search terms you choose. This can be the most restrictive match type, but can also be very effective in reaching highly targeted audiences.

In conclusion, while Google Ads has undergone significant changes over the past year, the core strategy for success remains the same: regular optimization and close monitoring of search terms and negative keywords. By using the appropriate keyword match types for your business and closely monitoring your campaigns, you can achieve success in Google Ads.