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Maximize Facebook Lead Generation: Avoid Duplicate Leads!

Published on: November 17 2023 by 2Q Lead Generation Strategies with Kevin Smullin

Maximize Facebook Lead Generation: Avoid Duplicate Leads!

  • Table of Contents:
  1. Introduction
  2. The Problem of Duplicate Leads
  3. The Impact on Your Budget
  4. Understanding Facebook's Optimization
  5. The Benefits and Downsides
  6. How to Exclude People from Lead Generation Ads
    1. Creating a Custom Audience
    2. Selecting Specific Criteria
    3. Setting Time Parameters
    4. Creating the Custom Audience
  7. Creating an Ad
  8. Targeting and Exclusion
  9. Ensuring New Leads
  10. Conclusion
  • Article:

How to Exclude Duplicate Leads in Facebook Lead Generation Ads

Duplicate leads can be a nuisance when running Facebook lead generation ads. It happens when the same person responds to multiple ads, causing your budget to be wasted on targeting them repeatedly. While Facebook's optimization aims to prioritize ads for people more likely to fill out lead forms, it often leads to multiple responses from the same person. If you want to exclude these duplicates and focus on attracting new leads, this guide will show you how.

Introduction

Welcome to 2Q Lead Generation Strategies, where we help real estate agents like you generate more leads, close more appointments, and get more deals done. If you're looking to increase your appointments, generate more leads, and boost your transactions, you've come to the right place. In this video, we will address the issue of duplicate leads in Facebook lead generation ads and provide a solution to exclude them.

The Problem of Duplicate Leads

When you run lead generation ads for an extended period, it's common to encounter duplicate leads. This occurs when the same person responds to multiple ads, causing unnecessary budget expenditure. To effectively optimize your lead generation campaigns, it becomes essential to learn how to exclude these individuals and focus on targeting new prospects.

The Impact on Your Budget

Having duplicate leads can negatively impact your ad budget. Instead of reaching new potential leads, your money is spent on repeatedly targeting the same person who has already shown interest in your ads. This means that your campaign's effectiveness is reduced, and your potential for generating new leads is limited.

Understanding Facebook's Optimization

Facebook's optimization process prioritizes the delivery of your lead generation ads to individuals who have a history of filling out lead forms. While this can be beneficial in generating results, it also contributes to the duplication issue. Therefore, it is important to understand how to work within Facebook's optimization framework while excluding those who have already responded to your previous ads.

The Benefits and Downsides

The optimization feature of Facebook's lead generation ads has its advantages and disadvantages. On the one hand, it helps identify people who are more interested in your offerings, providing valuable insights into their engagement level. On the other hand, continually targeting the same individuals can be counterproductive for your lead generation goals. It is essential to strike a balance between maximizing optimization benefits and excluding duplicate leads.

How to Exclude People from Lead Generation Ads

To exclude people who have already filled out a lead form from your lead generation ads, follow these steps:

1. Creating a Custom Audience

Access the "Audiences" section in Facebook Ads Manager and click on "Create Audience." Select "Custom Audience" and choose to create an audience based on lead forms.

2. Selecting Specific Criteria

Facebook default settings include "anyone who opened this form." Modify this selection to "people who opened and submitted the form" as you want to exclude those who already filled it out.

3. Setting Time Parameters

Decide on the time range for which you want to exclude individuals who have recently submitted lead forms. Facebook allows a maximum of 90 days to select.

4. Creating the Custom Audience

Name your custom audience to reflect the purpose, such as "Lead Form Submit - 90 Days." Once created, this custom audience will exclude those who have submitted lead forms within the designated time period.

Creating an Ad

Now that you have created a custom audience to exclude duplicate leads, it's time to proceed with creating your ad. Ensure you select the lead generation objective and set up the necessary parameters for your campaign.

Targeting and Exclusion

When setting up your ad's targeting, choose your desired audience, location, and other relevant criteria. To exclude the custom audience you created earlier, navigate to the "Custom Audiences" option and select the audience to exclude. This will help ensure your ad is shown only to those who have not yet filled out your lead form.

Ensuring New Leads

By excluding duplicate leads, you can focus on attracting new prospects to your lead generation ads. This ensures that your marketing efforts are spent on reaching fresh leads, maximizing the impact of your campaign and increasing your chances of acquiring new clients.

Conclusion

Excluding duplicate leads is an essential strategy to optimize your Facebook lead generation ads. By following the steps outlined in this guide, you can ensure that your budget is utilized efficiently, your ads reach new prospects, and your lead generation efforts yield better results. Remember to regularly update the exclusion criteria to maintain the effectiveness of your campaigns. Boost your lead generation success by excluding duplicates and attracting fresh leads to your real estate business.

Highlights:

  • Duplicate leads can waste ad budget and hinder the acquisition of new prospects.
  • Facebook's optimization prioritizes ad delivery to individuals who have filled out lead forms.
  • Excluding duplicate leads strikes a balance between optimization benefits and reaching new prospects.
  • Create a custom audience based on lead forms, selecting individuals who opened and submitted the form.
  • Set a time range for exclusion and name the custom audience accordingly.
  • When creating an ad, choose the lead generation objective and set targeting parameters.
  • Exclude the custom audience of duplicate leads in the targeting section to ensure your ad reaches new prospects.
  • By targeting fresh leads, you maximize your campaign's effectiveness and increase your chances of acquiring new clients.

FAQ

Q1: Why are duplicate leads a problem in Facebook lead generation ads? Duplicate leads can cause budget waste as you spend money targeting the same individuals who have already shown interest in your ads. This reduces the effectiveness of your campaign and limits your potential for acquiring new leads.

Q2: How does Facebook's optimization contribute to duplicate leads? Facebook's optimization aims to prioritize ad delivery to individuals with a history of filling out lead forms. While this helps generate results, it can also lead to multiple responses from the same person, resulting in duplicate leads.

Q3: How can I exclude duplicate leads in my Facebook lead generation ads? To exclude duplicate leads, create a custom audience based on lead forms and select "people who opened and submitted the form." Set a time range for exclusion and name the custom audience accordingly. When creating your ad, choose the lead generation objective and exclude the custom audience in the targeting section.

Q4: How does excluding duplicate leads benefit my lead generation efforts? Excluding duplicate leads ensures that your marketing efforts are spent on reaching new prospects, maximizing the impact of your campaign. By targeting fresh leads, you increase your chances of acquiring new clients for your real estate business.

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