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Maximize Your Instagram Ads: New Facebook Ads Manager Techniques

Published on: November 17 2023 by Social Media College

Maximize Your Instagram Ads: New Facebook Ads Manager Techniques

Table of Contents

  1. Introduction
  2. Accessing the Facebook Ads Manager
  3. Navigating to the Ads Manager
  4. Creating a Campaign
  5. Selecting the Objective
  6. Naming the Campaign
  7. Setting the Budget
  8. Creating the Ad Set
  9. Selecting the Placement
  10. Choosing Instagram as the Placement
  11. Customizing the Instagram Placement
  12. Building the Ad
  13. Conclusion


Running Instagram ads can be an effective way to promote your business and reach a larger audience. In this article, we will guide you through the process of running an Instagram ad using the Facebook Ads Manager. From accessing the Ads Manager to customizing the placement and creating the ad, we will cover all the steps you need to take to successfully run an Instagram ad. So let's get started!

Accessing the Facebook Ads Manager

To begin, you need to access the Facebook Ads Manager. This is where you will manage your campaigns, ad sets, and ads. To do this, open your web browser and type "business.facebook.com" into the address bar.

Navigating to the Ads Manager

Once you are on the Facebook Ads Manager interface, you may notice a new interface called the Facebook Business Suite. If you don't see this interface, don't worry. Facebook is gradually rolling out the Business Suite to all users. For now, we will focus on navigating to the Ads Manager, which remains the same as before.

To find the Ads Manager, scroll down and click on "More Tools." A dropdown menu will appear, and you can select "Ads Manager" from the options.

Creating a Campaign

Once you are in the Ads Manager, it's time to create your campaign. At the top of the page, click on the "Campaigns" tab to make sure it is selected. Then, click on the green button labeled "Create."

Next, choose the objective for your campaign. This will depend on the goal you want to achieve with your Instagram ad. For example, if you want to increase brand awareness, select the "Brand Awareness" objective.

Selecting the Objective

After choosing the objective, give your campaign a name. This will help you easily identify it later. For instance, if you are promoting a free cup of coffee with every muffin purchase, you can name your campaign "Instagram Promotion: Free Coffee with Muffin Purchase."

Naming the Campaign

Once you have named your campaign, you will need to set the budget. The budget determines how much you are willing to spend on your ad campaign. You can set the budget at the campaign level but can also set it at the ad set level if you prefer.

Setting the Budget

Now it's time to create the ad set within your campaign. The ad set defines the target audience, budget, schedule, and placement for your ad. Click on the "Continue" button to proceed.

Creating the Ad Set

In the ad set level, you will find the most crucial aspect when it comes to running Instagram ads - the placement. The placement determines where your ad will be shown. It's important to choose Instagram as the placement if you want to run an Instagram ad exclusively.

Selecting the Placement

In the ad set level, you can choose to use automatic placements, which allows Facebook to optimize the placements for you. However, if you want to run only an Instagram ad and exclude Facebook and other platforms, you need to select manual placements.

Choosing Instagram as the Placement

When you select manual placements, you have control over the specific placements for your ad. On the placements page, uncheck Facebook, Audience Network, and Messenger to exclude them from your ad. This will ensure that your ad is displayed only on Instagram.

Customizing the Instagram Placement

Within the Instagram placement, you can further customize where your ad will appear. You can select the Instagram Feed, Explore section, and Stories. If you want your ad to be visible in multiple locations, you can keep all the options selected.

Building the Ad

With the placement settings finalized, it's time to build the actual ad. Consider how you want your ad to look on Instagram and create the content accordingly. Remember to select the correct Instagram account and follow the usual steps for building an ad within the Ads Manager.


Running an Instagram ad through the Facebook Ads Manager is a straightforward process once you understand how to navigate the platform and customize the placement. By following the steps outlined in this article, you can create effective Instagram ads, increase your brand awareness, and drive results for your business. Experiment with different strategies and continuously monitor the performance of your ads to optimize your campaigns for success.

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