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Maximizing Facebook Ad Success with Client Reports

Published on: November 17 2023 by Ali Mirza

Maximizing Facebook Ad Success with Client Reports

Table of Contents

  1. Introduction
  2. Logging in to Facebook Ads Account
  3. Creating a Facebook Ad Report
  4. Naming and Filtering the Report
  5. Selecting the Time Period
  6. Breaking Down the Report
  7. Choosing Metrics to Include
  8. Customizing the Report
  9. Saving and Running the Report
  10. Exporting and Sharing the Report
  11. Importance of Ad Reports
  12. Conclusion

How to Create an Export Facebook Ad Report for Free

In this article, I will guide you on how to create an export Facebook ad report without the help of any additional tools or websites. With just a few simple steps, you will be able to access all the data you need for yourself or your clients, completely free of charge. So let's dive in and get started.


Before we begin, let me introduce myself. I'm Alina, and welcome back to my channel. In today's video, I will show you how to create and export Facebook ad reports. This tutorial will be especially useful for those who manage ad accounts and want to provide detailed reports to their clients. The best part is that you don't need any extra tools or websites, and it's completely free. So let's get started!

Logging in to Facebook Ads Account

The first step is to log in to your Facebook Ads account. Once you are logged in, navigate to the Ads Manager. This can be accessed by clicking on the three bars icon or the "Ads Manager" option in the drop-down menu. Once you are in the Ads Manager, you are ready to start creating your report.

Creating a Facebook Ad Report

To create a Facebook ad report, click on the "Add a Report" button. Facebook has made this process extremely user-friendly and self-explanatory. You can start by giving your report a name, such as "Japan Report" or any other relevant title.

Naming and Filtering the Report

After naming your report, you can apply filters to customize the data you want to include. For example, you can select a specific time period, like the last 30 days. This will ensure that the report only includes ads that have run during that timeframe. Applying filters is essential to provide accurate and relevant data to your clients or for your own analysis.

Selecting the Time Period

Now that you have set the filters, it's time to decide how you want to break down the report. You have the option to group the data by campaign name, ad name, day, objective, and more. Choose the breakdown that suits your needs and the level of detail you want to provide.

Breaking Down the Report

Next, you need to decide on the metrics you want to include in your report. Facebook offers a wide range of metrics to choose from, such as reach, impressions, frequency, results, and more. Select the metrics that are most relevant to your campaign goals and objectives. You can even search for specific metrics or include multiple metrics to get a comprehensive overview of your ad performance.

Choosing Metrics to Include

Once you have selected the metrics, you can further customize your report by including or excluding specific metrics. This allows you to focus on the data that is most important to you or your clients. For example, if you are running a page engagement campaign, you can select the relevant metrics related to page engagement.

Customizing the Report

Facebook provides a high level of customization for your ad reports. You can choose to include additional details, such as call-to-action metrics or video-related metrics if applicable. This gives you the flexibility to tailor the report according to your specific needs and campaign objectives.

Saving and Running the Report

Once you are satisfied with the metrics and customization, it's time to save your report. Saving the report allows you to access and run the same report in the future without starting from scratch. This is particularly useful if you want to track the progress of your ad account or provide regular reports to your clients.

Exporting and Sharing the Report

If you need to export the data or share the report with others, Facebook offers easy options for that as well. You can export the report as an Excel file, which allows you to manipulate the data further or present it in a more visually appealing format. Additionally, you can share the report with others who have access to the ad account, such as clients or team members.

Importance of Ad Reports

Regularly analyzing and understanding the data from your ad reports is crucial for optimizing your ad account's performance. By reviewing the data, you can gain valuable insights into what's working and what's not. This information will empower you to make informed decisions, test different strategies, and improve the ROI of your campaigns.


Creating and exporting Facebook ad reports is a straightforward process that doesn't require any additional cost or tools. By utilizing the built-in features of Facebook Ads Manager, you can access valuable data and generate comprehensive reports for yourself or your clients. Remember, regularly analyzing and interpreting the data from these reports is key to enhancing your ad account's performance and achieving your campaign goals. So start leveraging the power of ad reports today and take your Facebook advertising to the next level.


  • Learn how to create and export Facebook ad reports for free
  • Utilize the built-in features of Facebook Ads Manager
  • Customize the report based on your specific needs and objectives
  • Gain valuable insights to optimize your ad performance
  • Share and export the report to clients or team members

Frequently Asked Questions (FAQ)

Q: Are there any additional costs to create Facebook ad reports? A: No, creating ad reports in Facebook Ads Manager is completely free of charge.

Q: Can I customize the metrics included in the report? A: Yes, you have full control over the metrics you want to include or exclude from the report.

Q: Can I share the report with my clients or team members? A: Yes, Facebook allows you to share the report with others who have access to the ad account.

Q: How often should I review ad reports? A: It is recommended to review ad reports regularly, depending on the frequency of your campaigns and the level of analysis required.

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