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Maximizing Your Reach: Facebook Sponsored Ads Manager

Published on: November 17 2023 by Sika Digitals

Maximizing Your Reach: Facebook Sponsored Ads Manager

Table of Contents

  1. Introduction
  2. Creating a Facebook Business Page
  3. Setting Up Sponsored Ads
  4. Downloading the Facebook Ads Manager App
  5. Selecting Ad Objectives
  6. Choosing Ad Images and Texts
  7. Selecting Ad Placements
  8. Targeting the Right Audience
  9. Setting Ad Budget and Schedule
  10. Placing the Ad Order
  11. Reviewing and Approving the Ad


Welcome to this training video where we will show you how to run Facebook adverts using your phone. In this video, you will learn step-by-step instructions on how to set up sponsored ads on Facebook to promote your business. Whether you already have a Facebook business page or need to create one, this guide will help you navigate the process and reach your target audience effectively. So, let's get started!

Creating a Facebook Business Page

Before you can run sponsored ads on Facebook, it's essential to have a Facebook business page. Your normal Facebook profile cannot be used for running sponsored ads. If you already have a business page, feel free to skip this section. If not, we have a separate video tutorial on how to create a business page. Check the link in the description below and follow the instructions provided.

Setting Up Sponsored Ads

Once you have a Facebook business page, you can proceed to set up your sponsored ads. The first step is to download the Facebook Ads Manager app from your respective app store (Play Store for Android or Apple Store for iOS). This app has been specifically designed by Facebook for businesses who want to run sponsored ads. After downloading the app, make sure to log into your Facebook account.

Selecting Ad Objectives

After logging into the Facebook Ads Manager app, you'll be directed to the home page. If you haven't run any ads before, it will be empty. To create a new ad, tap on the plus button at the bottom of the screen. The first thing you'll be prompted to do is select your ad objective. Facebook provides various objectives such as engagement, video views, website traffic, messages, page likes, and event responses. Choose the objective that aligns with your marketing goals.

Choosing Ad Images and Texts

Once you've selected your ad objective, you'll need to create compelling visuals and texts for your ad. Tap on the button to change the image and select an image from your gallery or take a new photo. You can also enter a headline, primary text, and website URL. The headline should capture the attention of your audience, and the text area allows you to provide further details about your business or offer. Make sure to choose an appropriate call-to-action for your ad.

Selecting Ad Placements

Facebook offers automatic and manual ad placements. Automatic placement allows Facebook to choose where your ad will appear across the platform. If you prefer more control, the manual placement option allows you to select specific placements such as Facebook or Instagram. You can also exclude certain placements like Messenger or Audience Network. Choose the placement option that suits your advertising strategy.

Targeting the Right Audience

Targeting the right audience is crucial for the success of your ad campaign. Facebook provides options for creating a new audience or using saved audiences. If you're creating a new audience, start by selecting specific locations, age ranges, and gender preferences. Facebook also allows you to target individuals based on their interests, behaviors, or demographics. Take your time to define your target audience accurately.

Setting Ad Budget and Schedule

After defining your target audience, it's time to set your ad budget and schedule. Facebook gives you options for daily or lifetime budgeting. If you choose a daily budget, you can specify how much you want to spend per day. For a lifetime budget, you determine the total budget for the entire duration of your ad campaign. Additionally, you can schedule your ads to run immediately or at a later date.

Placing the Ad Order

Once you've finalized your ad settings, review all the details of your ad campaign. Double-check the audience, budget, schedule, and ad content before proceeding. If everything looks good, tap on the "Place Order" button. Your ad will then go through a review process by Facebook to ensure compliance with their advertising policies. This review typically takes anywhere from one minute to 24 hours.

Reviewing and Approving the Ad

After the review process by Facebook, you will receive a notification confirming the approval of your ad. Once approved, your ad will start running according to the specified schedule and budget. Monitor the performance of your ad campaign regularly and make any necessary adjustments to maximize its effectiveness. Congratulations, you are now successfully running sponsored ads on Facebook!


Q: Can I run sponsored ads without a Facebook business page? A: No, you need to have a Facebook business page in order to run sponsored ads on Facebook. This is where your ads will be associated and managed.

Q: How can I target a specific audience for my ads? A: Facebook provides various targeting options based on location, age, gender, interests, behaviors, and demographics. Take advantage of these options to reach your desired audience effectively.

Q: Can I edit or modify my ad after it has been submitted? A: Yes, you can make changes to your ad even after it has been submitted. Simply access the Facebook Ads Manager app and locate your ad campaign to make the necessary edits.

Q: How do I track the performance of my ad campaign? A: Facebook provides detailed analytics and insights for your ad campaigns. You can access these analytics within the Facebook Ads Manager app or through your Facebook business page.

Q: How often should I monitor my ad campaign? A: It's recommended to monitor your ad campaign regularly to track its performance and make any necessary adjustments. Check the analytics and insights periodically to ensure your ads are delivering the desired results.

Q: Are there any restrictions or guidelines I should be aware of when creating ads? A: Yes, Facebook has advertising policies in place to ensure user safety and protect their platform's integrity. Make sure to review these policies and adhere to them when creating your ads to avoid any issues or account suspensions.

Q: Can I create multiple ad campaigns for different purposes? A: Absolutely! Facebook allows you to create multiple ad campaigns to promote different products, services, or objectives. Simply follow the same process outlined in this guide for each ad campaign.

Remember, running sponsored ads on Facebook can significantly boost your business's reach and visibility. Experiment with different ad strategies, track the results, and refine your approach to achieve the best possible outcomes. Good luck with your Facebook ad campaigns!

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