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Published on: January 14 2023 by pipiads

Meta Performance 5: The New Best Practices for Facebook Ads

- Facebook has launched a new set of best practices called Performance 5

- These practices aim to help advertisers make the most of machine learning on Facebook

- In this article, we will dissect each of the Performance 5 practices

Performance 5 Practices

1. Account Simplification

- Reduce the complexity of your ad account by having fewer campaigns

- Facebook recommends having less than 20% of your ad sets and campaigns under learning

- Consolidating your account structure can lead to better results

2. Creators for Direct Response

- Partner with creators for your creative

- Use branded content ads (whitelisting) to leverage trust, authenticity, and originality

- Facebook suggests investing 10% of your budget on branded content ads and increasing it to 50% if you see more traction

3. Creative Diversification

- Test different types of ad creative formats

- Have a wide variety of ad creative strategies and formats that you're testing at any given time

- Monitor creative fatigue and audience saturation

4. Conversions API (Cappy)

- Install Cappy to make sure you're measuring your results properly

- Pay close attention to your event match quality and aim for a score of good or great

5. Business Results Validation

- Measure your results properly by doing conversion lift studies

- Conversion lift studies are set up on Facebook's back end and can take from a month to three months

- Facebook's Performance 5 practices aim to help advertisers increase the effectiveness of their media dollars on the platform

- Implementing these practices can lead to better results on Facebook ads.

Como hacer publicidad en Meta Ads paso a paso 2022 (Meta ads tutorial)

Creating Advertising Campaigns from Scratch on Facebook

This is the most comprehensive video on YouTube for learning how to create advertising campaigns from scratch using the well-known Facebook tool, Facebook Ads. In this tutorial, we will learn step by step how to create advertising campaigns for Instagram, Facebook, or WhatsApp.


1. Create a Facebook Page

- Go to your Facebook profile and click on Pages.

- Create a page for your brand or business.

- Choose a name and category for your page.

- Add a description and profile picture.

- Add a cover photo.

- Click on Save to create your page.

2. Connect Your Instagram and WhatsApp Accounts

- Go to the Settings section of your Facebook Page.

- Click on Instagram or WhatsApp.

- Connect your Instagram or WhatsApp account.

- Click on Continue and follow the instructions.

3. Create Advertising Campaigns

- Go to Ads Manager in your Facebook Page.

- Click on Create to create a new advertising campaign.

- Choose the objective of your campaign.

- Select your target audience.

- Set your budget and schedule.

- Create your ad and choose the format.

- Click on Review to review your ad.

- Click on Confirm to launch your campaign.

With these simple steps, you can create successful advertising campaigns for your brand or business on Instagram, Facebook, or WhatsApp. By using Facebook Ads, you can reach your target audience and increase your sales and brand awareness.

NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE

In this article, we will learn how to set up a solid Facebook ad from scratch, which will result in a new ongoing stream of revenue for your business. We will discuss why Facebook ads still work and go through the steps of setting up a successful ad campaign. We will also cover competitor research and a new tool called the Campaign Ideas Generator, which will help you come up with campaign ideas.

Why Facebook Ads Still Work:

Facebook's active user base and advertising revenue have seen year-on-year growth, and there are almost 2 billion active users every day. Instagram is also included, making Facebook ads a powerful tool to reach a vast audience. Despite changes in Facebook ads, businesses are still spending tens of thousands of dollars every month on Facebook and Instagram ads with a decent return.

Setting Up a Facebook Ad Campaign:

1. Create a new business account on business.facebook.com.

2. Familiarize yourself with the Facebook Business Manager interface.

3. Conduct competitor research using the Facebook Ad Library and find competitor brands in your niche.

4. Use the Campaign Ideas Generator to come up with campaign ideas.

5. Create an ad campaign objective based on your business's goal.

6. Choose a campaign type, such as conversions, traffic, or engagement.

7. Set up ad sets and ads, including choosing ad placements and targeting options.

8. Use the Column section and Breakdown column to analyze your ad's performance.

9. Generate reports to get more detailed information about your campaigns.

Facebook ads remain a valuable tool to reach a large audience and generate revenue for your business. By following these steps, you can create a successful Facebook ad campaign and stay ahead of the competition. Don't forget to conduct competitor research and use tools like the Campaign Ideas Generator to come up with creative campaign ideas. Happy advertising!

Facebook Ads in 2022: Secret Strategies & Pro-Tips!

When it comes to running Facebook ads, things have changed due to Apple's iOS 14 update, which has all but destroyed tracking. This has led to more ad account shutdowns, banned accounts, and denied ads than ever before, resulting in higher advertising costs. However, there is still a way to create powerful and profitable Facebook ads. Here are three things you need to understand:

1. The Facebook ad platform and algorithm are smarter than ever before, making campaigns largely automated.

- Automatik placements and budget optimization are key.

- Wide open targeting can be effective.

2. The variable to success is now largely a matter of ad copy, which requires good old-fashioned copywriting.

- Studying and learning from the masters of copywriting is essential.

- David Ogilvy, Eugene Schwartz, Robert Collier, Claude Hopkins, and John Caples are examples of great copywriters.

3. Frequency equals trust, meaning that retargeting ads are essential.

- Using custom audiences based on how people have engaged with your content inside the app is more effective than website visitors or email lists.

- Creating video view and lead form retargeting audiences, targeting people who opened but didn't submit the form, and segmenting Instagram followers are key.

Overall, the solution to overcoming iOS 14 and the Facebook adpocalypse is to switch up your retargeting strategy and move towards meta sources. By creating custom audiences to target based on how people have engaged with your content inside the app, you can take advantage of the mere exposure effect and make your campaign maximally effective.

Meta Business Suite Setup - The Complete Guide For 2022 (Formerly Facebook Business Manager)

In this video, you'll learn how to set up and use the Facebook Business Suite, also known as the Meta Business Suite.

- To get started, head over to business.facebook.com.

- If you're not logged into Facebook, you'll see a screen prompting you to create an account.

- If you're already logged in, click the create account button in the top right corner.

Setting up your account:

- Enter the name of your business, your name, and your business email.

- Verify your email address to access full functionality.

- Once you're logged in, click create account to set up your business suite account.

Exploring the business suite:

- The business suite is a unified tool that brings together all of your assets under the Meta brand.

- You can view your messages, recent posts, and notifications across all platforms, including Facebook, Instagram, and WhatsApp.

- Use the planner to schedule posts across different platforms.

- The insights screen gives you performance data for your recent posts.

Adding assets:

- Click settings and then business assets to view your assets.

- Add a minimum of your Facebook page by clicking add assets and selecting Facebook page.

- You can create a new Facebook page, claim an existing page, or request access to someone else's page.

- You can also add a WhatsApp account, ad accounts, and commerce catalogs.

- The Facebook Business Suite is a powerful tool for managing your business assets under the Meta brand.

- With the ability to schedule posts and view performance data across multiple platforms, it's a must-have for any business owner.

- Use the step-by-step guide to set up your own business suite account and start managing your assets more efficiently.

Facebook Advertising For Small Business (2022 IMPORTANT UPDATE)

Your Facebook advertising strategy may not be as effective as it once was. The strategies and tactics that were successful even a few months ago are now dramatically different. Facebook lead ads, once known as a problem child, are now one of the top picks for generating leads and sales. In this article, we will break down how to set up and run a profitable ad campaign on Facebook.

The Problem with Traditional Lead Generation:

Traditional lead generation strategies are overhyped and often result in low-quality leads that are unlikely to convert into paying customers. To generate quality leads, you must focus on relevance, motivation, and capability. Additionally, you need a conversion mechanism, such as a marketing or sales funnel, to turn leads into customers.

Using High-Level Software:

High-Level software is an excellent tool for generating quality leads and converting them into customers. The use of automations allows for immediate follow-up with new leads, typically through SMS. Asking specific and relevant questions that aren't simple yes or no inquiries initiates a conversation and helps understand the lead's goals and desired outcomes.

Tweaking Facebook Ads Manager:

Advantage Campaign Budget (ACB), previously known as Campaign Budget Optimization (CBO), is a new version that allocates the campaign budget to the rest of the campaign. It is recommended to turn this option off when testing a new campaign. It's essential to be aware of the default settings inside Facebook Ads Manager, as some settings may be ineffective or useless.

To generate quality leads and sales, you need to focus on relevance, motivation, and capability. Using tools like High-Level software and following up with leads through automations and specific questions can increase response rates. Tweaking Facebook Ads Manager and avoiding default settings can make your campaigns more effective.

How To Use Meta Business Suite | Complete Meta Business Suite Tutorial for Beginners [2022]

In essence, the Meta Business Suite is an all-in-one tool that allows you to manage all your daily activities on Facebook, Instagram, and Messenger from one location. Rather than jumping between all three platforms, the Meta Business Suite allows you to create ads, manage your inbox, schedule and post content across platforms, and more.

Hey guys, Stuart here. Welcome back to this channel and thanks for joining me if it's your first time here today. In this updated Meta Business Suite tutorial for beginners, I'm excited to walk you through everything you need to know to effectively use the Meta Business Suite to grow your business.

How to access the Meta Business Suite:

To arrive at the Meta Business Suite, simply head over to your browser and type in business.facebook.com. If you currently do not have a Business Manager, then you need to create one first. The Business Manager inside Facebook is going to merge with the Meta Business Suite, which will then allow you to access everything from within the Meta Business Suite.

Selecting your business account:

Once you've arrived inside your Meta Business Suite, the first thing you want to do is make sure that your business account is selected. To do that, simply click on the top left-hand corner, then select your business account that you've used to connect your Facebook business page and your Instagram business account together.

Creating posts:

One of the most common reasons that you're going to be using the Meta Business Suite on a daily basis is to create posts on both the Facebook business page and your Instagram business account. To do that, navigate down on the home page and select Create Post. The first thing you want to do is navigate up to Post 2 and click here. This is where you can choose if you want to post to Facebook and Instagram or if you just want to post to one of these channels.

Adding media:

Below Post 2, you have Media. This is where you can upload specific media for your post. It could be a video or photos. You can navigate over here and edit or remove the media.

Adding post details:

Below Media, you have Post Details. Here, you can go ahead and add the text content for this post. You can also choose to customize the post for Facebook and Instagram.

Scheduling posts:

When you're happy with your post, navigate down to the bottom right-hand corner and click the drop-down. This is where you have the option to save this post as a draft, schedule the post, or publish the post right away. You can also view the optimal times for publishing content to your audience.

The Meta Business Suite is a powerful tool that can help you manage all your daily activities on Facebook, Instagram, and Messenger from one location. By using the Meta Business Suite, you can create ads, manage your inbox, schedule and post content across platforms, and more. With these features, you can grow your business and reach your target audience effectively.

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