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Microsoft Ads Auto Tagging

Published on: December 7 2022 by Paid Media Pros

Microsoft Ads Auto Tagging is a feature that automatically tags URLs with tracking parameters. This feature allows marketers to track their ad performance more accurately and make data-driven decisions. In this article, we will discuss the benefits of Microsoft Ads Auto Tagging and how it can improve your ad campaigns.

Benefits of Microsoft Ads Auto Tagging:

1. Saves time and effort: Microsoft Ads Auto Tagging eliminates the need for manual URL tagging, which can be time-consuming and prone to errors.

2. Accurate tracking: Auto Tagging ensures that every click is tagged correctly, providing accurate data for analysis.

3. Better insights: With accurate data, marketers can gain insights into which ads and keywords are driving the most conversions and adjust their campaigns accordingly.

4. Improved campaign performance: By optimizing campaigns based on data, marketers can improve their campaign performance and achieve better results.

How to enable Microsoft Ads Auto Tagging:

1. Go to the Microsoft Ads interface and select the account you want to enable Auto Tagging for.

2. Click on the “Tools” tab and select “URL Options.”

3. Under “Tracking,” select “Auto Tagging” and click “Save.”

4. Auto Tagging is now enabled for your account.

Microsoft Ads Auto Tagging is a valuable feature that can save time, provide accurate data, and improve campaign performance. By enabling Auto Tagging, marketers can gain valuable insights into their ad campaigns and make data-driven decisions. If you haven't already, consider enabling Microsoft Ads Auto Tagging for your account today.

Microsoft Ads Auto Tagging

- Setting up UTM parameters for campaigns can be time-consuming and tedious.

- Microsoft ads offers an auto-tagging option that can simplify this process.

- In this article, we will discuss how to set up auto-tagging in your Microsoft ads account and offer advice on choosing the right settings for your campaigns.

Steps for Setting Up Auto-Tagging:

1. Access the Admin section of your Microsoft ads account.

2. Click on the Account and Billing option.

3. Scroll down to the Auto Tagging section.

4. Check the box that says Add UTM tags to my destination URLs.

5. Choose the appropriate option for handling existing UTM parameters (replace all or keep existing and add missing).

6. Click Save to finalize your settings.

Advice for Choosing Auto-Tagging Settings:

- If you are unsure whether you will need to manually tag something in the future, choose the keep existing and add missing option.

- If you have existing UTM parameters that you want to keep, choose the same option.

- Only choose the replace all option if you are confident that you do not need any existing UTM parameters in your account.

- Manually add any additional UTM parameters as needed.

- Auto-tagging can save time and effort in setting up UTM parameters for Microsoft ads campaigns.

- By following the steps outlined in this article and considering our advice on choosing the right settings, you can streamline this process and focus on other aspects of your advertising strategy.

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