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Microsoft and Sony's In-Game Ads

Published on: June 4 2023 by pipiads

According to recent reports, both Xbox and Sony are looking into introducing in-game advertisements. Sony is building a program to let advertisers buy ads in PlayStation games and is doing testing with ad tech partners to place in-game ads, similar to an initiative by rival Microsoft. The program is expected to launch before the end of the year, potentially bringing advertisements within games before the end of the year. The goal is to incentivize game developers to make more free-to-play games, encouraging them to monetize said games. However, the idea of in-game advertising raises several concerns.

Potential Upsides:

- Advertisers could break into the gaming market and reach a demographic that spends a lot of time playing games.

- Funding developers to make more free-to-play games with advertising within the game could build the game up and generate more revenue with microtransactions or from there.

Potential Downsides:

- Players may reject the idea of ads within their games, making it a hard sell for developers.

- The insertion of ads could be obtrusive and take players out of the gaming experience.

- Some brands may not want to be put inside violent games, which many popular games involve.

- Advertisers may not know if advertising in a game is actually working, making the idea less attractive.

The idea of in-game advertising is not new, and it has been successful in mobile platforms. However, it may not be as successful in console gaming, and developers may have a hard time convincing gamers to go along with it. Services like Game Pass and the new PlayStation Plus tiers may make in-game advertising obsolete. While the potential for funding developers to make more free-to-play games with advertising within the game could generate more revenue, it feels excessive when combined with microtransactions. Overall, the idea of in-game advertising raises concerns, and it remains to be seen if it will be successful in the gaming industry.

Ad Placement In Game? Microsoft and Sony think that's a good idea

Johnny discusses the recent news about Microsoft and Sony looking into systems to place ads in free games. He expresses concern about this practice and how it may affect the gaming experience.

Body:

- Ads in free games:

- Johnny believes that ads in games would be a terrible idea as they would break immersion and detract from the enjoyment of the game.

- He acknowledges that ads make sense in media such as YouTube, but they do not work well in games where immersion is more important.

- Johnny argues that free-to-play games have found successful ways to monetize without ads, such as through cosmetics and other in-game items.

- Product placement:

- Johnny doesn't mind product placements in games or movies as long as they are not too intrusive and fit in the context of the scene.

- He believes that product placements can add a level of realism to the game or movie.

- Store and microtransactions:

- Johnny dislikes when games have the store in your face all the time, and he would prefer an option to pay to get rid of it.

- He thinks that in 2022, more games will be free-to-play and hopes that they do not adopt the mobile game design of microtransactions and no option to pay to get rid of them.

- Conclusion:

- Johnny hopes that Microsoft and Sony will not add ads to every game and only implement them in free-to-play games.

- He emphasizes the importance of preserving the gaming experience and immersion for players who take games seriously.

Let’s Talk about Sony and Microsoft Considering adding Ads to their games 

Possible article summary:

Rumors are spreading that Sony and Microsoft are considering adding ads to all games, not just live service games. This could affect players in the middle of intense gameplay, and some fans are worried about the impact on immersion and enjoyment. However, others argue that ads have already been present in sports games and open world games through product placement and billboards. It remains to be seen how the ads will be implemented and whether they will be intrusive or contextual. Some players may choose to ignore them, while others may resent them as another form of monetization or distraction. The gaming industry has already faced criticism for microtransactions, NFTs, and console wars, and adding ads could exacerbate these tensions. Nevertheless, some companies may see ads as a way to generate revenue and reach wider audiences. The article ends with a question to readers about their opinion on ads in video games.

Microsoft, Sony, and In-Game Ads

In-game advertising has been a part of the video game industry for a while. However, such ads can break immersion, leading to an unpleasant gaming experience. Nonetheless, in-game ads have become a lucrative potential revenue stream in the modern era of always-online games and live services. Microsoft and Sony have recently announced their plans to embrace in-game ads for free-to-play games.

The Rise of In-Game Ads:

- In-game ads have been a part of the video game industry for a while, featuring real-life brands on virtual billboards.

- These ads can break immersion, leading to an unpleasant gaming experience.

- In-game ads have become a lucrative potential revenue stream in the modern era of always-online games and live services.

- Microsoft and Sony have announced their plans to embrace in-game ads for free-to-play games, possibly leading to a slippery slope of adding such ads to full-price games.

Microsoft's and Sony's Plans for In-Game Ads:

- Microsoft is rolling out in-game ads for free-to-play titles, likely in order to entice developers into bringing more free-to-play games to the Xbox system.

- Sony hopes to roll out in-game ads and free-to-play titles by the end of the year, placing these ads in non-intrusive places like virtual billboards.

- Sony plans to give players rewards for watching whole and complete commercials.

The Potential Problems with In-Game Ads:

- In-game ads can break immersion and lead to an unpleasant gaming experience.

- The video game industry has normalized despicable business practices, including microtransactions, battle passes, NFTs, and content carved out of games that are later sold as DLC.

- Microsoft and Sony might try to push in-game ads into games that people actually spend money on, leading to a slippery slope of adding such ads to full-price games.

In-game ads have become a lucrative potential revenue stream in the modern era of always-online games and live services. Microsoft and Sony have announced their plans to embrace in-game ads for free-to-play games. However, in-game ads can break immersion and lead to an unpleasant gaming experience. The video game industry has normalized despicable business practices, and it is possible that in-game ads might become ubiquitous with all games. Such ads can lead to a slippery slope of adding them to full-price games, which is not a favorable development for gamers.

Sony is putting ads in PlayStation games along with Microsoft and fans are furious

Less than a week after Microsoft announced that they would be putting ads in their games, Sony has followed suit. While some people are not happy about it, others don't see it as a big deal.

Sub-Headings:

- Mixed Reactions from Fans

- Sony's Patented Idea from Almost a Decade Ago

- People Compared to Movie Theater Ads

- Only Time Will Tell How Bad It Will Be

Mixed Reactions from Fans:

Some people are angry about Sony's decision to put ads in their games, while others don't see it as a big deal. The reaction is mixed, and only time will tell how bad it will actually be.

Sony's Patented Idea from Almost a Decade Ago:

Sony had the idea of putting ads in their games almost a decade ago, so it's not surprising that they are finally implementing it. Microsoft's decision to put ads in their games may have given Sony the perfect opportunity to do the same.

People Compared to Movie Theater Ads:

Some people are comparing ads in video games to movie theater ads. While movie theater ads don't seem to bother people, ads in video games seem to be more intrusive.

Only Time Will Tell How Bad It Will Be:

It's too early to say how bad ads in video games will be. Only time will tell how intrusive they will be and if it's something that people can tolerate or not.

While some people are not happy about Sony's decision to put ads in their games, others don't see it as a big deal. Sony had the idea of putting ads in their games almost a decade ago, and Microsoft's decision may have given them the perfect opportunity to implement it. Only time will tell how bad ads in video games will be, and whether it's something that people can tolerate or not.

Sony and Microsoft to Possibly put AD's in games! My Reaction!

- In episode 67 of the Alagged Out Podcast, the hosts discuss the potential addition of real ads in gaming.

- Xbox and Playstation may start incorporating marketing ads in free to play games and other games on their consoles.

Points of Discussion:

- Many people are upset about the potential addition of ads in games.

- Ads can impede on gameplay and take away from the gaming experience.

- The monetization of gaming through microtransactions and ads is frustrating for many gamers.

- Companies argue that ads will allow free to play developers to have a powerful revenue stream and develop more interesting content without relying on microtransactions.

- The best case scenario is that ads in games would be unobtrusive and fit in with the game's world.

- However, it is likely that companies will abuse this and make ads more intrusive.

- Ads are becoming more and more prevalent in all aspects of life, and adding them to virtual worlds and games is not a good idea.

- The addition of ads in games is not something that most gamers want or appreciate.

- While it may benefit developers, it will likely impede on gameplay and take away from the gaming experience.

- The best solution would be to eliminate microtransactions and ads altogether, but that is unlikely to happen.

- Overall, the hosts hope that this trend of monetization in gaming does not continue and that the focus remains on creating good games for gamers to enjoy.

Sony & Microsoft Placing Ads In Games

Microsoft and Sony are reportedly planning to introduce in-game advertisements within their games, according to a report by Game Rant. This move will only get worse and more invasive with time. The report also claims that Sony plans to introduce advertisements into free-to-play games running on PlayStation platforms by late 2022. The basic idea is to allow game developers to monetize their free-to-play games by integrating advertisements into their games, featuring real-life advertising like putting up billboards.

The Plan:

Sony plans to make a system available to game developers to allow them to monetize their free-to-play games by integrating advertisements into their games. This system will be built at the platform level, and Sony’s advertising system is exploring ways of rewarding players for interacting with advertisements. For instance, players may be asked to watch ads and will be rewarded with in-game items, including skins.

The Consequences:

This entire idea is unnecessary and will kill immersion, guaranteed. It is a slippery slope argument, and this is the next step to attaining what Sony and Microsoft really want to do, which is to place advertisements in the middle of your gameplay. The plan is to review the data on how many people interact with the advertisements to justify placing these same advertisements in AAA games. The ultimate goal is to bombard players with advertisements throughout their gaming experience, just like in mobile games.

Microsoft and Sony plan to introduce in-game advertisements, starting with free-to-play games on PlayStation platforms. The plan is to monetize free-to-play games by integrating advertisements into them. However, this move will only get worse and more invasive with time, killing immersion and creating a slippery slope that will lead to advertisements in the middle of gameplay. The ultimate goal is to bombard players with advertisements throughout their gaming experience, just like in mobile games.

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