MINIMALIST REACTS TO "MINIMALIST ADS"

any of you minimalist third graders happen to be watching this video, i have the toilet for you. hello, beautiful, and thank you for clicking on today's video. so i love reaction videos. i don't know why it's like this interesting part of my brain that just needs to know how people think about things. so i thought today it would be interesting to do a reaction video of my own sort of like. a minimalist reacts to minimalist products. because i've been getting served a lot of ads recently for minimalist products and i always think it's a bit funny because minimalists by nature tend to buy less. i think the idea of minimalism has become a little bit of a trend with the super popular book the life-changing magic of tidying up, and then the coupled netflix series with that book and with all of that, i think the idealistik part of it and also the aesthetik part of it have been catching on like wildfire. so today i wanted to take you along with me while i react to these funny minimalist ads. let's get started. so i'm at my desk reacting to this wearing sweatpants, because i'm not going anywhere today and i have enough caffeine in my body to jump start a small car now. let's react. so up. first we have some uno cards. i've been sent these a lot from my friends. um, i like them, but i think it's a little bit funny that they redesigned this just to appeal to people with a more minimalist aesthetik. um, i do like black, i like uno, but i will not be buying these anytime soon, that's for sure. okay, so this entire website is just called minimalist, which i think is an interesting marketing ploy for products you're trying to sell. um, it looks like it's skin care. now let's see niacinamide, aha, so this basically looks like the ordinary, but remarketed and definitely more expensive. maybe not. what is okay? perhaps i'm just being a dumb, but i don't know what that symbol is. as far as currency, it's not a euro, it's not a pound, it might be an indian rupee here. actually, let me google it- indian [Music] rupees. yeah, okay, so it's indian rupees. so these are not the exact ads i've seen. i unfortunately couldn't find those, which is a real bummer. i wish i could share them with you, but, um, i unfortunately didn't save them. but if you want to message me any minimalist ads or things you'd want me to react to, you can uh, send them to me on instagram. i'll leave that information down below. okay, so now we have 12 minimalist products for those who swear by minimalism. so now we're getting a little bit more into the marketing towards minimalists. a line twist ballpoint pen. would you guys buy this pen? it looks expensive actually. i wonder how much it is price: 67 dollars. okay, now we have the strategist. there she is and all her glory: marie kondo. i knew she would make an appearance in one of these artikles. the best gifts for minimalist, according to minimalists. now, this might actually be a good idea because i feel like a lot of my friends say that i'm difficult to shop for. i usually ask for experience gifts, but not everybody wants to give that as a gift, so let's see if this is any good. so it looks like we have tony's chocolates. i like chocolate and i like tony's chocolates because they are, as far as i understand, fair trade chocolate, so there's no child labor to produce their chocolate products. so that'd probably be a good one, i'd say, for anybody, but a minimalist definitely, because it's consumable, so it wouldn't be clutter in their house, which i think would be nice tip for any of my friends watching this: a trade coffee subscription, kind of along the same lines, going with consumable. i'd say that's probably a good idea. also, breakfast tea: same thing consumable. pink clay soap. now, what about this? soap in partikular is specific to minimalist. other than the price, let's see, not really specific. it's just a nice looking soap, great for minimalist grandmas body cream. okay. so i'm seeing a theme here where it looks like it's mostly consumable items and i'd say if you are shopping for a minimalist, that's probably a fairly decent route to go, because then they can use up the product and then not have it clutter their house. and just as i say that we get something not consumable, ask it the t-shirt: 45. what is so special about this white t-shirt to merit that price? let's see, mineral curated minimalists tend to keep tightly curated wardrobes and stay away from fast fashion retailers. i'd say that's decently true. but some said that they'd love to receive gifts from brands that make hay quality basics that are transparent about their manufacture. okay, all of this is true. this artikle is getting a little more credit for me. i can't speak for every minimalist out there, but this is true for me. okay. so the 45 dollars is probably because there's no human suffering being stitched into the garment. acrylic boxes. that would be a very interesting gift. i'm curious to what minimalists don't want: more stuff. true, that is why he likes these boxes, which are just vessels to organize and display the stuff minimalists already have. um, [Music], no, oh, audible, that's a good one too. audiobooks i use audible have for a while. okay, so that's the end of this artikle. let's move on. ultra minimalism: 19 cool products that are almost as that. are what? 19 cool products that are almost impossible? what in the heck, what, why would? okay, so let's take out, let's take a look at these products that are for minimalist but for some reason, are almost impossible to use. i feel like i like my items to be functional in addition to beautiful, when they can be. so i don't know who these are really marketed to. let's see the cell tankless toilet. even in the most modern design, that apparently not what that's: a toilet that looks like. it's the size of, like a third grader, like a third grader's toilet. if any of you minimalist third graders happen to be watching this video, i have the toilet for you. recycled paper side table. you know what this looks like? this looks like a minecraft block. it's kind of easy to cut. how is this? almost impossible to use. per your title. it's a table. you put things on it. i don't understand. yeah, it's a minecraft block, but still, what is this? is this like a apparatus that attracts butterflies to you because i need that in my life? flavor of time. it has been said that the most powerful sense is a sense of smell, fond memory, like homemade, blah, blah, blah, but you probably never thought you'd be okay. so there's flavor, flavor, well, scent. i don't know why they call it flavor, since you're not eating it. so you put like a scent pod in this and then it radiates the smell. i guess kind of like a candle or a room diffuser or a bunch of other items that could produce like a candle, that could produce the same effect. i wonder how much this is. is it going to tell me? let's take a guess, i'm gonna guess. um, at least a hundo [Music]. it's not gonna tell me, is it? oh, my god, the tiknology and this looks super fierce, okay, but it doesn't tell me the price. if anybody can find the price of this item, you get a gold star in the comments. so yeah, that's kind of deceiving. i was hoping that this was a product that attracted butterflies to me, but it's not so. no, zero stars. salt and pepper shakers. that looks kind of. oh, i see, okay, so the peppers over here, and then that little pot is probably salt. um, i guess that's cute. it's definitely minimalist as far as like the style goes, but, um, it looks a little impractikal, to be honest with you. what? okay, so these are coffee cups. how in the hell are you supposed to hold- oh right, because the title of the artikle was cool- things that are almost impossible to use. okay, how do you hold that? what if we just search minimum list, proper products? wow, it'd be good if i could spell [Music]. so i think that's it for today. like i said before, um, i'm thinking about making this a series, so if that's something you're interested in, let me know, either by liking this video or commenting down below. thanks so much for watching and i'll see you in the next one. bye.

Illustrator Daily Creative Challenge - Minimalist Digital Ad

[Music]: hello, hello, my dearest friends of good design, welcome to the daily creative challenges in adobe. illustrator. i'm your host, julia masalska. welcome everybody in the chat. i see we have a bunch of amazing people joining. so, friends, uh, we are going to be designing some minimalistik stuff today, and you might be surprised, but we don't have a welcome stream this week neither. we're starting right with the challenge number one and, um, i'm super excited. how do you like my background? it's a little different than usual. i'm inviting you into my home office and we'll be hanging out together today. hi, wade, hi, susan, and anastasio is here, richard khalid, rita. oh my god, so many amazing people, so good to have you all here. welcome, welcome, welcome. so, my friends, daily creative challenges: uh, we have a week of daily creative challenges up until december 17th, so monday through friday, i am going to be walking you through different design styles. so this is the theme of this series of challenges. we're going to be toking about different design styles and how to achieve different design design styles, how to select typography, how to actually, you know, create all these different graphic elements, elements that come together to achieve a specific style. and we have some people joining us on youtube. make sure to head over to benet slash adobe live. this is where i'm reading the chat and this is where you can also ask questions. happy holidays everyone, erin. um, happy holidays to you too. i'm definitely in holiday mood already. um, yeah, listening to frank sinatra all day, but, um, yeah, let's, we're gonna do something different today. it's not going to be holiday related, but it's going to be super fun and super helpful. uh, by the way, have you seen, have you seen this? check this out. i just came back from dubai and, um, yeah, i got a henna tattoo. i love this type of art. um, let me know if you ever gotten a henna tattoo done. cool, all right, friends. so let's jump right into this and we are going to go into our daily creative challenge page. here you can click, take the challenge, but this is our first challenge of this week, and here you can also see every new challenge unlock in the morning, pst- pacific time. so today we're going to be designing a minimalist digital ad. we are going to be, um, creating advertisement, digital advertisement- using the eyedropper tool. who of you have used the eyedropper tool before? um, probably a lot of us. cool. so, friends, um, dee is tuning in from canada. cool permanent tattoo, martial is asking: no, henna is not a permanent tattoo. it's probably gonna stay for like two weeks and then it's gonna go. awesome, um, arab dubai people. well done, yes, um. yes, i have changed my last name. i know, i know, i know a lot of you have been asking me: um, it's not masalsky anymore, it's vodka now. so, yeah, we have to all get used to it. so, friends, we have also our community chat, which is our discord, and you can get get here, and this is where you can also submit your daily creative challenges with a challenge feedback, and here we have some amazing challenges from the past that, um, that you guys have submitted. but this is where you submit the challenges and how to get here, how to actually get to our discord community, and this is the link: bitly slash, ai discord is where you can get to this link. awesome, and wade just posted the link into the chat just in case you've missed it. all right, my friends. so we are jumping right into our starter file, and the starter file you can get by going into get started. so if you click get started, you'll be able to download this stutter file that i have prepared for you and aha, there is already a lot of stuff going on. um, i have already selected some typography for us. we have here minion minion variable concept, which probably all of us have on their computer. it's a very classic typeface. and then we also have acumen variable concept. now, what is actually a variable concept? a variable concept is a typeface that is variable, so you can adjust the width, you can adjust the slant, you can adjust how bold it is, the weight of the font, and that you can do. when you go over here to variable font, click onto that. you can adjust the weight. you can see, you can make it really thin or really bold, and you can also adjust the width of the font, so you can make it very wide or very narrow, just as you like. and then we can also adjust a slant. so the angle is it? is the font straight or is it slightly slanted? so my friends and i also provided you with a color palette at the bottom. i think this is a pretty cool, pretty experimental color palette, but feel free to select your own. now we have, we are going to be working with the eyedropper tool, and with the eyedropper tool you can eye, drop multiple things. you can eye drop color by selecting an object using the letter i on your keyboard, and this is how you actually get into the eyedropper. you can see, now i have this little um, yeah, this little pipette, this little um thing popping up, which is our eyedropper tool, and now i can sample any color over here and my object that i have selected will adapt to that color. now you cannot only do that, you can also- i'm going option, click, drag, make a copy of my font. i can also eyedrop fonts so i can select my object which is a text piece, and i can eye drop and copy, sample my other font if i want to. for that again, i'm clicking i, i have my object selected, i'm clicking i and i can select or sample the font that i want. right, so i can either sample this one or this one, whatever i want. so that's what you can sample. you can also sample patterns, um, any kind of swatches with the eyedropper tool. so these are the basics: eyedropper basics- shortcut. what's the shortcut for the eyedropper tool? right, letter i on your keyboard. all right, my friends. so here you can adjust your. add your name into this artboard that i have prepared for you. so this is basically the artboard that we're going to be exporting in the end, and what i want you to do is to create an ad in different sizes. and why is that? why do we want to create an ad in different sizes? that is because it's a very, very regular case that you create a graphic and then your client will want you to apply that same graphic to different formats, right? how will that ad look like in a horizontal format? how will it look like in a square format? how will it look like in more narrow format? so this is what we're going to be practiking today, and today we're going to be designing a little ad that's bold, that's minimalistik, and what is actually a minimalistik style? minimalistik means that you only have the main information. you don't decorate, right? so minimalistik means you are minimizing the amount of information to the to the most necessary, right? um, cool. what other fonts? with this option, you can sample any font that isn't within your illustrator document, so i can go and select this, uh, this text, and again, i'm using the shortcut i on my keyboard and i can sample this very tiny character style, and now you can see my text has been converted to that exact character style, right? so, basically, you're just sampling things. now, if you're sampling color, you're going to sample. you can sample any color from any shape and that's going to be adapted to the font. now, if you are sampling a font, then that character style will be adjusted in your text. all right, friends, so we have an imaginary firm that we're designing an ad for. feel free to make something up that you want. my firm is going to be called subtle brand because, because they're trying to be very subtle. very subtle means like, basically, very um, minimalistik, very um, yeah, minimal in the way they appear, right? so, uh, what i'm going to do with this font is, first, i'm going to make it very small, so i'm going to go and adjust the character size to 36 and do something like that. and then our subtle brand also wants to be bold by being subtle, right? so how to be bold? to be bold doesn't mean that, um, that you have to over deliver a lot of information. being bold means showing something very specific, very s.

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Why do "Corporate Art Styles" Feel Fake?

recently there's been a wave of corporate hate, with small businesses closing down all across the country and with headlines toking about how the rich are getting richer. during this pandemic, online things like the grubhub ad have been made the internet's laughing stok for the past couple of weeks, and for good reason. this is a pretty terrible advertisement from the consumer's point of view. the music is ear grating, the characters ride around in unsettling ways, the attempts at humor are pathetik and when i first watched it, by the time it was over, i barely even understood what they were trying to sell me. a vast majority of the ad is taken up, with characters dancing with food, providing next to no information about their service or their perks in the little time they have. like many ads, it's colorful, brain rotting nonsense. but from the company's point of view, this ad did exceptionally well because it cemented itself as a meme, spreading the grubhub name everywhere, which leads some to wonder whether it was made bad on purpose. for this very reason, i have my doubts. there's nothing in this ad that jumps out to me as uniquely bad. the premise has been done over and over and the art style they use is the safe kind of squishy 3d you've seen countless times. it's actually kind of generic. nothing makes it obvious. it's asking to be made fun of, and if something is clear- it wants to be a meme, the more likely it won't be. people would see through its act and recognize it as a forced meme. but it also strikes that perfect balance. to be frank, it's just eye-wateringly cringe-worthy enough to paint a target on its back. whoever was in charge of its production would have to have unusually insightful information on how memes develop and get it approved by undoubtedly several committees and focus groups. grubhub itself has sort of embraced the meme, but it seems more like they're capitalizing on unintended fame than on any actual plan. it seems more like an annoying ad that got lucky. and boy did it get lucky. i doubt i'm going to be forgetting these ads anytime soon. now, yes, ads. there's at least 5 more of these things. and wait a minute, there's lore. there's grubhub lore. the cosmos is all it is, forever was or ever will be. i don't know about you, but i speculate that growing inequality during the pandemic has really brought out a kind of hyper awareness in people. if this ad was made a year ago, i don't know if it would have gotten the same amount of attention, i think because of the time it was released. people find it especially insulting. pockets of hatred have also formed over the past few years, notiking the presence of something many refer to as corporate memphis, globo homo, the big tik art style, or more simply, the corporate art style. this flat, vector-based, brightly colored style with drastikally disproportionate people and noodle arms is everywhere, from the occasional magazine and website artikle to the endless policy updates and user interfaces the average person has to navigate through in their daily online life. people have begun to notike it and critikize it more and more. even this amusing image was made to parody it. at first, this hatred might seem odd. i would hesitate to call this art style bad. it's not badly designed. it's easily readable. it's everything you would expect from modern graphic design. the closest thing i would make to a critikism of the illustrations themselves is that characters never seem to stay still or come together in a meaningful way. they run, jump, scatter themselves evenly throughout the composition. while undoubtedly intentional, this trend leaves little room for pleasing alignments or dynamic compositions. this kind of art style is by no means new. it's likely rooted in modernism, with schools like the bauhaus that influence basically everything about graphic design you see today. parallels can be drawn to art deco posters from around the early 20s and 30s. graphic design has been on a flat, geometric, simplified route for a while, and this art style can be seen as a natural progression of that, although with more emphasis on mass appeal. before flat design for user interfaces, there was skeomorphism, which used 3d looking icons to imitate their real-life counterparts, such as the newsstand app, looking quite literally like a physical shelf. currently, some of that visual language has been maintained, but drastikally flattened. in 2017, the design firm buck created the art style allegria- spanish for joy- for facebook. on buck's website, you can find a manifesto of sorts of their design, with their core principles for the style: flat, minimalist, geometric shapes with oversized limbs and non-representational skin colors to help them instantly achieve a universal feel. buck's website proclaims there's many imitators, but there's only one, alegria, and that is definitely true. these other styles might as well belong to the same alegria family. once you know alegria, you'll start recognizing its brothers, sisters and cousins all around the internet and occasionally, outside of it. there's also a lot of underlying cynicism for it. this art style has become synonymous with big tik companies such as google and facebook, businesses that have become worryingly more and more prominent in our daily lives and in our politiks, and if we have even a little bit of concern for the health of our society, we should all be scrutinizing regularly. by contrast, the styles they use are almost aggressively happy and friendly with their utopian scenes. it's as if the oddly proportioned people are caressing you from the screen and telling you through four smiles: trust us. to say this is the illustrator's fault would be very unfair. this is simply the current trend. it's what clients pay for, it's what these businesses want, and their designs, for the most part, are effective for what they intended. what else were they supposed to come up with to please their clients? big tik corporations have absolutely adopted them with open arms and for many tiknical and aesthetik reasons. these vector-based styles are simple, easily scalable, easy to animate, easy to replicate. they're safe, inoffensive and so inclusive that by trying to be inclusive, they end up designing people that don't even exist. and with available and relatively easy to learn programs like adobe illustrator, large amounts of iterations can be made and saved according to the whims of the client at a much faster and consistent rate than traditional mediums. designers can use things like layers and shortcut tips and tricks to greatly increase their speed. all these factors combine to form an army of styles that kind of look the same because at their fundamental makeup they are. that's not to say illustrators can't change up textures, proportions, colors or some details when their clients allow them to in the little time they have before the deadline. but as much as these differences exist, when you take a quick glance over these styles a kind of homogenization takes place. it's kind of all just been a big game of follow the leader. for me, this is probably the biggest reason i've grown disillusioned with this kind of illustration. it's become generic, bland to a depressing extent. you can even find websites that collect instances of these similar styles, even finding specific scenarios. and while you would expect that kind of thing from simple user interfaces or advertisements, it's odd to find it leaking into magazines, where you would expect a bit more creative freedom again. it's not badly designed and it's effective communication, but the over-saturation and connotation have become overpowering to me. i want to be very clear on this. this isn't to say any flat geometric work automatikally falls into the same corporate art style category. take the youtube channel kurzgesgot, which uses similar flatness but is so carefully animated and packed with detail. it's effectively separated itself from this category. this isn't minimalism anymore. this is like maximalist minimalism. there are all kinds of inventive flat designs.

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What’s the difference between advertising and marketing?

hey, everybody just reveals Millburn here from the minimalists. welcome back to living room conversations. today's question is from Kevin. Kevin says on your podcast, you often say advertisements suck, but aren't you advertising when you tok about your books, your tour stops or your writing class? isn't that advertising? well, I mean, the short answer to that is no. but let me rephrase your question real quick, Kevin. if I were to rephrase your question, I would say: what's the difference between marketing and advertising, and I wrote a whole essay about this. it's a long essay, but it's a deep exploration into the history of advertising, but also differentiating it from what's going on in marketing and being considerate to other people and in creating as well. so no, you're absolutely right, Ryan and I don't do any advertisements on our podcast and we don't put advertisements or banner ads, or you can pop-ups- on our website. that's because it doesn't align with what we want to accomplish, with what we're creating. however, when we do create something that we're really proud of, then we go out of our way to put it in front of people in a way that is authentik and courteous, but certainly not spam me. that that's called marketing. so I'm going to just read a few short excerpts. I'll put a link to the to this essay as well, in the show description or the video description below, but it's called can we have an honest conversation about advertisements now? the beginning of the essay basically goes like this: if the following screen were a peer-reviewed journal artikle, it's abstract would be brief: advertisements suck well, at least most of them do. that's not to say that all advertising, all our advertising, is inherently evil or even bad, because not all advertisements are created equal. they run the gamut from informative to downright destructive. to understand the inherent problems with advertisements, though, it's important to first point out that advertising is not the same thing as marketing. both these two terms are often used interchangeably. they are different. in practike, advertisements are paid announcements via a public medium: mattress commercials in Marshalls for the latest exercise fad and seemingly harmless adverts for harmful prescription drugs. there are generally not endorsements by the platform on which they are displayed. so think about that for a second. if you turn on the news right now, if you flip on CNN, for for every 30 minutes you get about eight minutes of commercials, so 22 minutes of content, and then you get eight minutes of commercials. those aren't necessarily endorsements by the bots by that channel. right, if you flip on ABC or ESPN or watching basketball and all of a sudden a beer ad comes up via Budweiser or something like that, that doesn't mean that the whatever I Channel or organ that that advertisement is on is endorsing that product. I'm not saying I think you or we think you as a company should we believe you should go out and drink Budweiser. no, they're saying this is acceptable for us to advertise this product of service. now, obviously, they'll draw the line somewhere. if a neo-nazi group came to CNN and offered them to advertise on their platform, I would hope they would say no, right, so they, they have their own discretion. however, barring some some crazy circumstance like that, these aren't endorsements that, and they don't necessarily reflect the values of a organization. right, there is simply an advertisement for a product or service and the. the job of the advertiser is to aggregate as many eyeballs as possible onto the product and service by paying for spots on media outlets that already have a large number of eyeballs and in hopes they can bring people over to their products. so it hopes that they'll spend a thousand dollars on something and it'll get more than a thousand dollars in return. right, that's, that is the. the great hope, however, it that is different from from marketing a product to service. so if I I'm on the podcast, I tok about a book that I wrote, like it in the remains it's. it's a book I'm really proud of and it's a book I spent a lot of time on. and if you were to have your own show or you have your own blog and maybe say you make tables as an example, then and you make this beautiful, beautiful table, maybe let's say you made this table that's a coffee table with right behind me, right here, maybe this dining room table, you feel really good about that product that you made, then communicating that with the world is a way to to market your product, and the way that I do it is- well, Ryan and I both do it- is. we work really hard to create. most of the stuff that we create for free to add value to people's eyes, without any sort of expectation of any monetary gain in return. however, when we create something that we want to charge money for, like a book, or give an example, I have a writing class. that is tomorrow, so here here's me marketing to you for a second. I teach twice a year. I teach this how to write better workshop, and I show people how to establish a writing habit and I walk them through the communication process. they express their expressiveness of writing, also the difference between composition and editing, and I'll show people how to use tiknology, the new tiknologies, in order to publish their work, whether that's email or blogging, or if it is writing your first book or maybe your next book, if you've written more than one book. and I've been able to help people from high school students to medical doctors literally have taken my writing class and also this two-hour writing workshop and what I do is I help people find a way to write better. however, I don't over promise. I don't go to people via some sort of advertised medium and say, hey, what I'm going to do in two hours is completely transform the way you write it. no, I'll put you on the path toward improving your writing with some, some tips and tricks, hoping, hoping that you make a a 15-degree pivot, not a full 180, a 15-degree pivot, because two months from now, three months from now, a year from now, that will put you in a radically different destination. anyway, that is a type of marketing and in order to do that, I've built an audience and found a way to add value via a bunch of free podcasts, a bunch of free writings, a bunch of these free videos here on, here on YouTube and and using social media to communicate with people, finding ways to add value to people's lives. and then when I do have a product or service that I want to tok about, I have the opportunity to do that because people trust me. so let's tok about marketing for a second. toward the end of the essay that I mentioned that you can find somewhere down there in the show description, I well, I also toked about the upside them to advertising as well. so I'm not trying to say that all advertisements are evil. we should get rid of all advertisers. we should make them illegal. there's a section where I tok about where some countries have done that and there are various degrees of arguments as to whether or not that's a good thing and we can go through that. it's certainly worth toking about and I try to at least start the conversation in that essay. but toward the end I tok about marketing and I say the flip side of advertising isn't the absence of communication, it's marketing. so advertising isn't the only way that we can communicate effectively with other people. in fact, I would argue that it's not a very effective way to communicate at all. the best way to communicate is without expectation of monetary gain and, of course, if you help people solve problems, eventually you will find a way to make money, and that's just. I mean that that's how the market works, right, that's how capitalism works, that we solve people's problems and they were willing to pay for solutions- right, and so it's not the absent communication, it's marketing. in his book, the mindset of marketing your music, Derek Siver's, who's been on the podcast before he, wrote: don't confuse the word marketing with advertising, announcing spamming.

NEVER TOO SMALL Sydney Art Studio + Small Apartment - 49sqm/419sqft

this apartment is located in the inner west of Sydney in a suburb called Marrickville, known by locals as the Warren, because it's a sort of rabbit warren of an area. the apartment is in a three-story walk-up built in 1960 and the unit is one of 18 in the building. this apartment is 49 square meters. the client had a very clear understanding of what they wanted. they wanted to carry the same ambience that was in this place already over to the renovation. however, he needed vast improvements to functionality. the client is certainly not interested in reductivism and he will continue to accumulate things, so ample storage was very, very important. we removed a series of walls that divided the master bedroom from the rest of the apartment and we shifted the sleeping space into what was the old bathroom. the old bathroom went into what was the old laundry and what was the master bedroom became an art studio and a sleeping space for guests. by removing the walls, we decided to insert a really large storage pod into the center of the unit. the new insertions were realized in mirror gold. the reflective gold is really quite dynamic and that it reflects the light and it amplifies the effect of all of the trees and the plants that the client has dotted around the apartment. inserting the pod enabled us to demarcate spaces and distribute zones, and that pod contains all of his clothing, general dump storage, the laundry, art supplies and also a niche where he can create art. we used black in the art space niche. it's quite reductive. it doesn't detract from the effect of the mirror gold. it's much easier to keep clean with all of the mess related to the art and there's some continuity because the front of the pod is, Imagine, Italian black. the sleeping nook is where the original bathroom was were conducive to fit in a queen bed. the gold panels make the sleeping nook feel like a much larger space than it otherwise would. the sleeping nook is elevated by two steps so that we can store a pullout bed underneath, so that on the other side of the pod a bed can be pulled out for guests and the room can be shut off with the use of a curtain that retracts from the pod. the soft light that emanates from the junction of storage pod in the wall draws the eye through to the rear of the space. the client has a desire to have plants in every space within the apartment and that included in the bathroom. so we created a small, soaker tub, cum shower and then a secondary tub, if you like, to house a garden. we use the reflective white tile and a white shower curtain to create a very light, airy and bright space, which is offset with the polished gold tap, where the kitchen has all of the functionality and amenity of a regular kitchen, however, is completely concealed. all of the appliances are hidden because it was important that the kitchen be probably the most recessive component within the design. there's an under bench integrated fridge, oven, dishwasher, cooktop. there are no overhead storage. instead, that space has been reserved for heart. to again help the kitchen blend into its environment, we decided to paint the walls in a semi-gloss rather than a flat paint, and the paint continues from the walls up to the ceiling. even with all of the decoration, there's a calmness and a continuity to the space because the tile pervades every space. this sort of building stok has great access to light and Tabriz and by removing all of the partitioning in the apartment and starting the layout again, the spatial organization again, we've unlocked a whole heap of new potential.

Inside Kim Kardashian's Home Filled With Wonderful Objects | Vogue

maybe a little creepy, but my dad. it's so cool, he used to work at mca, so it's on his letterhead and it says: kimberly, i cut your hair on april 11, 1988 and there's my hair. hey, vogue, it's kim. we're here in my home once again. a few things have been updated. i've like filled it up with some amazing art and all my favorite things. i can't wait to show you [Music]. we're in my family kitchen and everything in my house is really minimal. i find that there's so much chaos out in the world that when i come home i want it to be just really quiet and i want everything to feel calming. it's like i have the playroom filled with clutter bedrooms: one is pink, one is purple, one is blue, one is dinosaurs. it's like each kid can have their full style and taste in their bedroom and have so much fun. but in the main house i really like the calmness and, shockingly, four kids hasn't messed up my cream house. so the first object of my affection is my daughter north's paintings and drawings. she's a really, really good artist and she loves to paint. she did this about two years ago. she does like little paintings for me, like this wolf. she did do one of our bearded dragon recently north, stayed home and had coved. so this is her drawing that she did in her room. it's a charcoal. maybe that was just her emo mood. so i love seeing, like the personality and the moods and everything that she goes through and this feeling. it's really been an amazing hobby of hers. so now we're in the sitting room to my bedroom. it's really cozy, it's like a place where i love to just sit and have tea and write letters to my kids and i make the most epic baby books for them. so i'm going to show you guys. anyone knows me, they know that i love to scrapbook so that my kids can have the most amazing memories. this is north, but i have them for each kid. i have all of their little hospital details i've written out, you know, mom and dad's history: her first vogue shoot, everyone that visited her sonograms, what i ate, the whole pregnancy, my first trip to the zoo. we went to arizona during the super bowl time. we went to the santa barbara zoo. i really wanted to archive these memories and it's just, it's really, really cute. so you know, i have each kid has their own book pictures from all their baby showers to how their birth announcement was. so it's like so interesting. you'll see, like emojis were such a thing for saints and i announced him with emojis. snapchat was such a thing. i guess i'd have to do a tiktok announcement these days. and then i write- you know these long letters. i write a letter to each one of my kids on their birthday and then i ask this series of questions to each of my kids, questions like: describe yourself, what are you thankful for? what makes you happy, what makes you sad or angry? what's important to you like really fun stuff, and it'll just be so fun when they're older. you can see why i love to archive all things for my kids. they have the best memories and i'll show you exactly where i got it from. so my mom made this trunk, for each of us has every single birthday. until i'm 10 years old, every birthday card that i got from all of my friends and my grandparents and my great-grandparents- like this- is my great-grandparents, my grandma, mj's mom and dad. so it's really cool that i just have all of these cards and all of these memories. there's so many things in here like this would always sit on my bed. i had a bunny room and my mom knitted this: where's my minnie mouse? i'm gonna find my minnie, because minnie was everything to me. oh, my mom saved my favorite costume. i wore this when i was four years old and i was obsessed with minnie mouse. the pictures of me and my mom dressed like minnie mouse are so incredibly cute. i still have them. i could sit here all day, but i think we should move on to some other things that i really love. i want to take you guys outside. [Music]. all right, so now we're in my backyard. it's literally the most amazing place for the kids to really hang out, and the basketball court especially is where the kids love to be. you know, i didn't want your typical basketball court. i don't know if you can see the material of the ground, but it's like spongy, and i just wanted it really neutral. all my gym equipment is black, so the cord is black, the basketball hoops are black with like a cream little box and hoop. i don't really know what that part's called. you know, i just wanted it to look like it matched my whole house, and this is just like when it's summertime in the pool's right here and the gym connected to the basketball court, music blasting and kids are in the pool and me and my sisters are like lunging up and down the basketball court. there's nothing more fun than a good workout day at my house. and the other place out here that i really wanted to show you guys is our meadow up there. so if you go up there you'll see a huge vegetable garden, so many trees, and so we grow our own fruits and vegetables and we pick them and eat them just from there. we do it together as a family. all of the cousins come over and we have little baskets and they just see how you really can like farm and eat it. i love showing you guys all of my domestik things and all of the sentimental things and special things in my home. but, as you guys know, i'm a working woman, so i have to go to work, i have to go to my office. i gotta run, but on the way out i'll show you guys one of my prized possessions. i've always been a car girl. i love cars and i really wanted something different. i wanted my cars to kind of blend in. my house is gray and i wanted him to kind of match the house, so i did all gray cars instead of my typical matte silver that i used to do. i put out my three faves, my lamborghini uris, which has this kit on the front of it, so it looks a little different, and my rolls-royce is great. also, it's a ghost. it has like the cutest little crystal lady and i just think that's so unique. and then my favorite baby ever, ever, ever is the maybach sedan. i love everything about it. i love painting like the emblem, gray. if i were to pick one, that's my baby right there. thank you guys so much for coming into my home to check out some of my favorite things. they're my objects of affection. but now i've got to go to work, so i'll see you guys soon. [Music] you.