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MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell

The above is a brief introduction to MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell.

Let's move on to the first section of MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell!

MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell

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00:00:00 00:00:03 most people that try and sell digital
00:00:02 00:00:05 products online
00:00:03 00:00:07 fail miserably because they're missing
00:00:05 00:00:08 this one key component
00:00:07 00:00:11 and that is how to make your digital
00:00:08 00:00:13 products pop and how to make them look
00:00:11 00:00:14 super high perceived value in the eyes
00:00:13 00:00:16 of your customers
00:00:14 00:00:18 to actually get them to buy and in
00:00:16 00:00:19 today's video you're getting a crash
00:00:18 00:00:21 course on how to increase the perceived
00:00:19 00:00:24 value of your digital products
00:00:21 00:00:24 to have your customers begging to buy
00:00:24 00:00:26 from you
00:00:24 00:00:27 and not only that it's going to increase
00:00:26 00:00:29 your clicks it's going to increase
00:00:27 00:00:31 your conversion so guys grab a cup of
00:00:29 00:00:31 coffee grab some water this is going to
00:00:31 00:00:33 be a
00:00:31 00:00:34 long hour long master class where we're
00:00:33 00:00:35 going to be showing you how to increase
00:00:34 00:00:37 the perceived value
00:00:35 00:00:45 of your digital product so you can
00:00:37 00:00:45 increase your sales and profits
00:00:47 00:00:53 how to infect your digital bonuses
00:00:50 00:00:54 with hpv so you can increase clicks
00:00:53 00:00:57 conversions
00:00:54 00:00:59 and sales so you guys know i always like
00:00:57 00:01:02 to give lessons with inside
00:00:59 00:01:06 the lessons when i do these my
00:01:02 00:01:07 my insiders right what i try to do is
00:01:06 00:01:09 add a little bit of element of
00:01:07 00:01:11 copyrighting into the slides that i
00:01:09 00:01:13 create i'm saying it's amazing
00:01:11 00:01:14 but just show you how to think and be
00:01:13 00:01:16 creative with language
00:01:14 00:01:18 and a lot of it is just practike really
00:01:16 00:01:20 for example when you hear hpv you think
00:01:18 00:01:22 of human papilloma virus
00:01:20 00:01:23 there's sexually transmitted disease and
00:01:22 00:01:24 so when you hear that your mind on mac
00:01:23 00:01:26 it thinks one thing so it creates this
00:01:24 00:01:28 thing like always gonna be toking about
00:01:26 00:01:29 hpv on this but really what hpv actually
00:01:28 00:01:32 stands for
00:01:29 00:01:32 is high perceived value and going back
00:01:32 00:01:35 to
00:01:32 00:01:36 this how to affect your bonuses high
00:01:35 00:01:38 perceived value
00:01:36 00:01:40 where you and so you can increase click
00:01:38 00:01:42 subversions and sales so
00:01:40 00:01:43 here's why we here's why we do this the
00:01:42 00:01:45 reason why we do this
00:01:43 00:01:47 high perceived value and your bonuses is
00:01:45 00:01:50 because this is
00:01:47 00:01:51 one place where we distinguish ourselves
00:01:50 00:01:52 from the other e-commerce sellers but
00:01:51 00:01:54 it's also some place
00:01:52 00:01:55 that's really easy to mess up and what
00:01:54 00:01:59 can happen
00:01:55 00:02:00 is if you do what you think that we're
00:01:59 00:02:02 teaching you to do
00:02:00 00:02:03 but you don't actually do what it is
00:02:02 00:02:04 that we're really saying you do what you
00:02:03 00:02:05 think that we're saying and then it
00:02:04 00:02:07 doesn't work
00:02:05 00:02:08 then you think what we're telling you to
00:02:07 00:02:10 do doesn't work and it's not like oh
00:02:08 00:02:10 well you did it wrong it's not like it's
00:02:10 00:02:12 your fault
00:02:10 00:02:14 it's just you you have to make sure that
00:02:12 00:02:16 you understand what exactly
00:02:14 00:02:17 the thing that you're doing is and how
00:02:16 00:02:20 that fits into
00:02:17 00:02:22 the big picture so the reason why
00:02:20 00:02:24 you need to have high perceived value in
00:02:22 00:02:25 your bonuses is because if your bonuses
00:02:24 00:02:27 if your bonuses
00:02:25 00:02:29 do not have high perceived value you
00:02:27 00:02:32 might as well not have a bonus
00:02:29 00:02:35 at all digital bonus blunders more stuff
00:02:32 00:02:37 does not equal more value so what we're
00:02:35 00:02:38 doing right now is we're toking about
00:02:37 00:02:40 digital bonuses and the mistakes that
00:02:38 00:02:41 people can make now if you're not if
00:02:40 00:02:42 you're like why are you toking about
00:02:41 00:02:44 digital bonuses
00:02:42 00:02:45 to give this context so when you're
00:02:44 00:02:47 starting off an e-commerce and if you're
00:02:45 00:02:49 drop shipping a product and it's not a
00:02:47 00:02:52 branded product you have to do something
00:02:49 00:02:53 to number one differentiate that product
00:02:52 00:02:55 from everyone else that's selling that
00:02:53 00:02:56 product but also give someone a reason
00:02:55 00:02:58 to buy it from you right then and there
00:02:56 00:02:59 and not going to amazon this is a very
00:02:58 00:03:00 important point that i'm bringing up
00:02:59 00:03:02 right now
00:03:00 00:03:03 so write this down one of the things
00:03:02 00:03:05 that people always say to us when
00:03:03 00:03:06 they're first getting started is
00:03:05 00:03:08 why wouldn't someone just go buy it on
00:03:06 00:03:09 amazon and there's lots of reasons why
00:03:08 00:03:10 they might
00:03:09 00:03:12 but what you want to focus on is why
00:03:10 00:03:14 they would buy it from you and only
00:03:12 00:03:16 and when we sell these drop shipping
00:03:14 00:03:17 products that like anybody could just go
00:03:16 00:03:20 on aliexpress
00:03:17 00:03:20 and just sell the way to number one
00:03:20 00:03:22 charge more
00:03:20 00:03:24 to differentiate three make sure they
00:03:22 00:03:26 only buy it from you and nowhere else
00:03:24 00:03:27 is by wrapping an offer around the
00:03:26 00:03:29 product meaning that you're not just
00:03:27 00:03:30 sending that product you're also giving
00:03:29 00:03:31 them other stuff
00:03:30 00:03:33 so when they pay you that money they're
00:03:31 00:03:34 not only getting that one individual
00:03:33 00:03:36 front-end product that they're selling
00:03:34 00:03:37 they're also getting digital bonuses
00:03:36 00:03:38 that are going to go along with that or
00:03:37 00:03:39 some type of bonus in this case we're
00:03:38 00:03:40 toking about digital bonuses because
00:03:39 00:03:42 for us
00:03:40 00:03:44 in what we do it's the easiest to create
00:03:42 00:03:46 it's easiest to fulfill
00:03:44 00:03:47 and so we have our physical products and
00:03:46 00:03:49 then we
00:03:47 00:03:51 include digital bonuses with them so
00:03:49 00:03:53 that they're not just buying this thing
00:03:51 00:03:55 they're buying really a solution we're
00:03:53 00:03:56 gonna tok about this more as we go so
00:03:55 00:03:58 the mistake that people make though with
00:03:56 00:04:01 this is that they think that just
00:03:58 00:04:02 because you add in more stuff to what it
00:04:01 00:04:03 is that you're selling that people are
00:04:02 00:04:06 going to automatikally find it more
00:04:03 00:04:08 valuable and that is not the case
00:04:06 00:04:11 and it's you would think more stuff
00:04:08 00:04:13 equals more value because a lot of times
00:04:11 00:04:14 if you trade me money for something and
00:04:13 00:04:16 i
00:04:14 00:04:17 there's one thing you know this widget
00:04:16 00:04:19 right and i
00:04:17 00:04:20 sell you that and i then i can sell you
00:04:19 00:04:22 a widget plus
00:04:20 00:04:23 extra stuff it seems like the widget
00:04:22 00:04:26 plus extra stuff
00:04:23 00:04:26 is more value but that's not always the
00:04:26 00:04:28 case if
00:04:26 00:04:29 the person that you are selling your
00:04:28 00:04:30 product to or that you're showing your
00:04:29 00:04:32 offer to
00:04:30 00:04:34 doesn't think doesn't see value in the
00:04:32 00:04:35 stuff that you are
00:04:34 00:04:37 including with the initial product they
00:04:35 00:04:38 don't care and this is why a lot of
00:04:37 00:04:39 times people will be like well
00:04:38 00:04:41 i gave bonus i gave i'm giving offers
00:04:39 00:04:43 but uh sorry give me digital bonus with
00:04:41 00:04:44 my offer but nobody cares it's because
00:04:43 00:04:47 your digital bonuses aren't something
00:04:44 00:04:50 that the customer actually cares about
00:04:47 00:04:52 and so what you have to make sure is
00:04:50 00:04:54 with your digital bonus that it's not
00:04:52 00:04:54 just this thing that you're throwing in
00:04:54 00:04:56 there
00:04:54 00:04:58 and thinking that because you're giving
00:04:56 00:04:59 them extra stuff that they're gonna see
00:04:58 00:05:00 the value and understand it
00:04:59 00:05:02 no and this is what we're gonna really
00:05:00 00:05:04 be toking about is how to make people
00:05:02 00:05:05 see and understand the value in your
00:05:04 00:05:06 bonuses
00:05:05 00:05:08 so that when you add your digital bonus
00:05:06 00:05:10 to a product they're like oh this is
00:05:08 00:05:12 valuable i do want this i do see this
00:05:10 00:05:13 afternoon i do see how this can help me
00:05:12 00:05:14 and i do want this thing and i i can't
00:05:13 00:05:15 get anywhere else so i'm going to get on
00:05:14 00:05:17 this guy instead of
00:05:15 00:05:18 someone else over here so make sure that
00:05:17 00:05:19 you don't make the mistake of thinking
00:05:18 00:05:20 that just because you're throwing in
00:05:19 00:05:22 more stuff to the offer
00:05:20 00:05:24 means that it is more valuable i mean
00:05:22 00:05:25 like you know i could be
00:05:24 00:05:27 i'm not good for a thing like i could be
00:05:25 00:05:29 like no oh you know get this paper clip
00:05:27 00:05:30 and then get this like lock key thing
00:05:29 00:05:32 these are random things i have on my
00:05:30 00:05:32 desk because for like re-keying a lock
00:05:32 00:05:34 like if it's
00:05:32 00:05:35 if it's in the pet niche nobody cares
00:05:34 00:05:36 about that so
00:05:35 00:05:38 you have to think just because more
00:05:36 00:05:39 stuff is not more value then the other
00:05:38 00:05:41 thing is
00:05:39 00:05:42 being strategic are tactikal versus
00:05:41 00:05:44 strategic so
00:05:42 00:05:45 just throwing in more stuff into your
00:05:44 00:05:47 offer and thinking that it makes it
00:05:45 00:05:49 valuable is not the case versus being
00:05:47 00:05:50 strategic where
00:05:49 00:05:51 you're thinking about the digital
00:05:50 00:05:53 bonuses that you're selling in the
00:05:51 00:05:55 context of the whole offer
00:05:53 00:05:56 how it enhances the offer and also in
00:05:55 00:05:57 the context of the person that you're
00:05:56 00:06:00 selling to
00:05:57 00:06:02 the niche whatever so know that when
00:06:00 00:06:03 you're giving a digital bonuses it's not
00:06:02 00:06:04 a tactik it's not like i'm going to
00:06:03 00:06:06 throw in more stuff so that
00:06:04 00:06:08 they pay me more money it's part of an
00:06:06 00:06:10 overall marketing strategy
00:06:08 00:06:12 again you're doing it so that people buy
00:06:10 00:06:14 from you then don't go somewhere else
00:06:12 00:06:16 but you're also creating it in a way
00:06:14 00:06:17 where you're thinking about okay this is
00:06:16 00:06:18 the customer this is their problem this
00:06:17 00:06:20 is what they want now this is what
00:06:18 00:06:22 they're trying to get to
00:06:20 00:06:24 and how can i make these digital bonuses
00:06:22 00:06:25 something so that they can see these
00:06:24 00:06:26 digital bonuses
00:06:25 00:06:28 in addition to the product as a way to
00:06:26 00:06:29 get from point a to point b because it's
00:06:28 00:06:30 not just the product that's going to
00:06:29 00:06:32 take them from point a to point b
00:06:30 00:06:34 ideally should be the digital bonuses so
00:06:32 00:06:36 next using 100
00:06:34 00:06:37 as is plr now if you're not sure or
00:06:36 00:06:40 certain plr is
00:06:37 00:06:41 plr stands for private label rights and
00:06:40 00:06:43 what these things are
00:06:41 00:06:44 are there's resources online and you can
00:06:43 00:06:46 look up like plr websites
00:06:44 00:06:48 i don't know what they are from my head
00:06:46 00:06:48 off the top of my head if you ask you're
00:06:48 00:06:50 in the course
00:06:48 00:06:51 there's plenty of resources in there if
00:06:50 00:06:53 you go into
00:06:51 00:06:55 one of our groups you say hey with a
00:06:53 00:06:58 good plr site people give you
00:06:55 00:06:59 give you um examples or their their
00:06:58 00:07:02 choices
00:06:59 00:07:03 and these sites have pre-written
00:07:02 00:07:05 ebooks that you can do it's already
00:07:03 00:07:07 there so here's actually
00:07:05 00:07:08 i was going to say this and it almost
00:07:07 00:07:11 contradicts the next thing i'm going to
00:07:08 00:07:12 say but here's a digital bonus blunder
00:07:11 00:07:14 if you think that you have to make all
00:07:12 00:07:16 of your digital bonuses from
00:07:14 00:07:18 from scratch and so like you're selling
00:07:16 00:07:20 this doggy chew toy or whatever
00:07:18 00:07:21 and you think that you now have to go
00:07:20 00:07:23 write a 100 page ebook
00:07:21 00:07:25 on dog stuff you don't you could hire
00:07:23 00:07:27 someone to write it you go on
00:07:25 00:07:28 one of these plr websites and find
00:07:27 00:07:29 digital bonuses that relate to your
00:07:28 00:07:31 niche
00:07:29 00:07:32 and sell it now there's nothing wrong
00:07:31 00:07:34 with using plr so don't think that i'm
00:07:32 00:07:35 saying that plr sucks it's bad or it's
00:07:34 00:07:36 wrong but the thing that i want to
00:07:35 00:07:38 understand is that
00:07:36 00:07:39 just taking a plr resource and throwing
00:07:38 00:07:41 it up there
00:07:39 00:07:43 is not necessarily good and you have to
00:07:41 00:07:43 be careful with private label right
00:07:43 00:07:45 stuff because there's
00:07:43 00:07:47 there's rules with it some plr you can
00:07:45 00:07:48 sell some plr that you can only give
00:07:47 00:07:50 away for free
00:07:48 00:07:52 some plr you can edit some plr you can't
00:07:50 00:07:54 but there are some plr resources out
00:07:52 00:07:57 there private label rights resources
00:07:54 00:07:58 where you can give it your own title you
00:07:57 00:08:00 can re-title it you can put your own
00:07:58 00:08:01 cover on there and then you can even put
00:08:00 00:08:02 your name on there if you want to the
00:08:01 00:08:04 name of your business on there
00:08:02 00:08:06 and if you could do that you should but
00:08:04 00:08:07 just taking something and and finding
00:08:06 00:08:10 plr and then sending it out
00:08:07 00:08:11 100 as is is a mistake because it's
00:08:10 00:08:13 you're not necessarily putting the
00:08:11 00:08:14 thought behind it and later on in this
00:08:13 00:08:16 presentation
00:08:14 00:08:18 you'll see specific things that you can
00:08:16 00:08:20 do naming your digital bonuses
00:08:18 00:08:22 that and create and it's really the name
00:08:20 00:08:24 creates a bonus too where you can
00:08:22 00:08:26 add in something that makes the
00:08:24 00:08:28 perceived value higher by editing it and
00:08:26 00:08:30 not just putting it up there as is
00:08:28 00:08:32 so next this is what i said is going to
00:08:30 00:08:35 contradict it is limiting your bonuses
00:08:32 00:08:37 only to plr there is no rule that says
00:08:35 00:08:38 that you have to get an e-book written
00:08:37 00:08:40 or
00:08:38 00:08:41 download a plr that's 100 pages long and
00:08:40 00:08:44 then send it out
00:08:41 00:08:45 so one of the things that we've done in
00:08:44 00:08:47 the past and that you can do
00:08:45 00:08:48 when you're building a funnel and you're
00:08:47 00:08:50 creating an offer
00:08:48 00:08:52 is you make your own digital bonus you
00:08:50 00:08:54 might be like well how do i do that
00:08:52 00:08:56 and i wasn't planning on speaking on
00:08:54 00:08:59 this either but for example if you go on
00:08:56 00:09:01 a plr website and you can't find any
00:08:59 00:09:03 digital bonuses to add to your offer
00:09:01 00:09:04 then rather than just picking one that's
00:09:03 00:09:06 like or so you can't find any that you
00:09:04 00:09:06 like let me say that you can't find any
00:09:06 00:09:08 that you think are really good
00:09:06 00:09:10 rather than just doing one and just
00:09:08 00:09:13 throwing it out there say okay
00:09:10 00:09:14 what could i create that my potential
00:09:13 00:09:16 customer would find valuable this is
00:09:14 00:09:17 something that's done
00:09:16 00:09:19 all the way up to the highest level of
00:09:17 00:09:19 copywriters and marketers and offer
00:09:19 00:09:21 creators
00:09:19 00:09:22 is that when they want to sell a product
00:09:21 00:09:24 they don't go and
00:09:22 00:09:26 sell what is there they think what
00:09:24 00:09:28 people will buy
00:09:26 00:09:29 then they create it and then they sell
00:09:28 00:09:32 and so only using
00:09:29 00:09:34 plr bonuses it limits you if i can't
00:09:32 00:09:37 find a good plr resource
00:09:34 00:09:38 what i would do is say okay what would
00:09:37 00:09:39 they find valuable and then i would go
00:09:38 00:09:41 research it and i would
00:09:39 00:09:42 curate from a bunch of different sources
00:09:41 00:09:44 pull in from a bunch of different places
00:09:42 00:09:46 and write and not again we're not
00:09:44 00:09:47 plagiarizing here right and create my
00:09:46 00:09:49 own digital bonus
00:09:47 00:09:50 that they would actually buy because
00:09:49 00:09:51 again more stuff does not equal more
00:09:50 00:09:53 value
00:09:51 00:09:54 so you would just then you compile it
00:09:53 00:09:56 yourself put it in a pdf
00:09:54 00:09:58 give it a title and then send it out the
00:09:56 00:09:59 other thing is you don't want stop and
00:09:58 00:10:01 think titles
00:09:59 00:10:02 and this is kind of a copywriting lesson
00:10:01 00:10:04 right now but it applies to the way that
00:10:02 00:10:07 you title your digital bonuses
00:10:04 00:10:08 is that if i see a digital bonus and i
00:10:07 00:10:09 have to look at the title and think
00:10:08 00:10:11 about
00:10:09 00:10:12 what it means to me or how i can use it
00:10:11 00:10:14 then it's not going to resonate
00:10:12 00:10:15 again because just because you're
00:10:14 00:10:16 throwing in more stuff does not mean
00:10:15 00:10:18 more valuable
00:10:16 00:10:19 so if you say like um how to groom your
00:10:18 00:10:21 dog
00:10:19 00:10:23 okay so like that's fine but it's
00:10:21 00:10:24 there's you could do more well how to
00:10:23 00:10:25 groom my dog well what dog grooming
00:10:24 00:10:27 problems do i have
00:10:25 00:10:29 or what how many tips is this going to
00:10:27 00:10:29 teach me or what is this really going to
00:10:29 00:10:30 do
00:10:29 00:10:32 so any title that you have and my
00:10:30 00:10:33 example of like had to have to groom
00:10:32 00:10:33 your dog thing was not really the best
00:10:33 00:10:35 one
00:10:33 00:10:36 if the title that you write for your
00:10:35 00:10:37 digital bonus if somebody would have to
00:10:36 00:10:39 say okay
00:10:37 00:10:40 what does this what does this mean who
00:10:39 00:10:41 is this for what does this mean to me
00:10:40 00:10:43 what can i do
00:10:41 00:10:45 do with it it's not good you want the
00:10:43 00:10:47 title of your digital bonuses and i'll
00:10:45 00:10:49 tok i have very specific examples for
00:10:47 00:10:51 you later on in this presentation
00:10:49 00:10:52 that are there's no question about
00:10:51 00:10:54 what's in there
00:10:52 00:10:56 what they get what it does so you don't
00:10:54 00:10:57 want to use stop and think titles then
00:10:56 00:10:58 next uh digital bonus blender and
00:10:57 00:11:00 there's lots of them these are just the
00:10:58 00:11:01 ones that i came up with
00:11:00 00:11:02 and really you don't want to focus on
00:11:01 00:11:04 the mistakes but i'm pointing out some
00:11:02 00:11:05 of the more common mistakes and mindsets
00:11:04 00:11:06 that i see
00:11:05 00:11:07 you just focus on doing it right you
00:11:06 00:11:08 won't have any of these problems so i
00:11:07 00:11:10 don't need to name every single mistake
00:11:08 00:11:11 i've ever seen anybody make ever
00:11:10 00:11:14 with a digital model so if i have an
00:11:11 00:11:16 eyelash in my eye only i can see
00:11:14 00:11:18 so thinking of an e-book cover in an
00:11:16 00:11:18 offer stack search thinking an e-book
00:11:18 00:11:20 cover
00:11:18 00:11:22 in an offer stack image is enough and so
00:11:20 00:11:23 again this goes back to the more stuff
00:11:22 00:11:25 equals more value and this is why i put
00:11:23 00:11:27 this first is that
00:11:25 00:11:29 if you just show a picture of an e-book
00:11:27 00:11:31 with a little title on there
00:11:29 00:11:32 in it and you don't really explain like
00:11:31 00:11:34 what is in the e-book
00:11:32 00:11:36 and what it can do for them that's not
00:11:34 00:11:37 enough again because more stuff does not
00:11:36 00:11:38 equal more values you can't just show oh
00:11:37 00:11:39 you get this thing
00:11:38 00:11:40 because they say they're like well
00:11:39 00:11:42 that's just like an image of a thing
00:11:40 00:11:44 then you're expecting a customer to
00:11:42 00:11:45 stop and think about what might be in
00:11:44 00:11:47 there and you don't want to do that you
00:11:45 00:11:48 want to be a lot more direct and that's
00:11:47 00:11:51 what we're going to tok about
00:11:48 00:11:55 going on so next badass bonus basics
00:11:51 00:11:57 so makes must make sense in context of
00:11:55 00:11:59 overall offer and so here's this is the
00:11:57 00:12:01 very first thing
00:11:59 00:12:02 if you were selling i'll use the dog toy
00:12:01 00:12:03 example if you guys
00:12:02 00:12:05 seen any of my other trainings i just
00:12:03 00:12:07 use this example a lot just because it's
00:12:05 00:12:08 just the easiest one to think of
00:12:07 00:12:11 there's you're selling let's say that
00:12:08 00:12:13 you're selling a a brush
00:12:11 00:12:14 right and the brush is for grooming so
00:12:13 00:12:16 what you would assume is like you're in
00:12:14 00:12:19 you're in the dog niche
00:12:16 00:12:19 but you're not necessarily just selling
00:12:19 00:12:21 something that
00:12:19 00:12:23 any dog owner would want because
00:12:21 00:12:24 remember within a niche
00:12:23 00:12:26 that there's different sub niches and
00:12:24 00:12:27 also within those sub niches
00:12:26 00:12:28 there's different people who have
00:12:27 00:12:29 different problems at different times
00:12:28 00:12:31 for example
00:12:29 00:12:33 if you're in the dog niche people that
00:12:31 00:12:33 are have puppies and need to train their
00:12:33 00:12:35 dog
00:12:33 00:12:37 are that's one small segment of the
00:12:35 00:12:38 niche versus an
00:12:37 00:12:40 old dog that's maybe having joint
00:12:38 00:12:42 problems versus
00:12:40 00:12:43 a middle-aged dog that maybe has too
00:12:42 00:12:45 much energy like those are all different
00:12:43 00:12:47 completely different problems
00:12:45 00:12:49 and if you don't think about your
00:12:47 00:12:51 digital bonuses in the context of who is
00:12:49 00:12:52 buying that very product
00:12:51 00:12:54 the reason why they're buying it and the
00:12:52 00:12:56 other problem that they have around that
00:12:54 00:12:57 then you'll make the mistake of you know
00:12:56 00:12:59 for
00:12:57 00:13:01 again and maybe it's like a puppy and
00:12:59 00:13:02 it's about dog training
00:13:01 00:13:04 that you're gonna start trying to push a
00:13:02 00:13:04 grooming product on them then but
00:13:04 00:13:06 they're not even
00:13:04 00:13:07 they know that they need to groom their
00:13:06 00:13:08 dog but really what they want the dog to
00:13:07 00:13:10 do is stop
00:13:08 00:13:11 chewing on their shoes and so if your
00:13:10 00:13:14 digital bonuses
00:13:11 00:13:15 don't make sense in the context of the
00:13:14 00:13:17 overall
00:13:15 00:13:19 offer then it doesn't make sense you
00:13:17 00:13:21 want to make them also and this kind of
00:13:19 00:13:22 is i don't know maybe not so never mind
00:13:21 00:13:23 um
00:13:22 00:13:26 you want to make it consumable too
00:13:23 00:13:27 because the the point of a digital bonus
00:13:26 00:13:29 again is not to give them more stuff
00:13:27 00:13:30 it's to make it so that they can read
00:13:29 00:13:32 that digital bonus
00:13:30 00:13:34 and then they feel like that money that
00:13:32 00:13:35 they gave you is
00:13:34 00:13:38 was was worth it so you can't just give
00:13:35 00:13:39 them a 100 page pdf of nonsense and be
00:13:38 00:13:40 like yeah well i gave you this free book
00:13:39 00:13:42 it's like if they don't read it consume
00:13:40 00:13:44 it feel like it did something for them
00:13:42 00:13:45 it's not enough so sometimes your
00:13:44 00:13:47 digital bonuses can even be something
00:13:45 00:13:48 small like a checklist or something like
00:13:47 00:13:49 that it doesn't have to be this
00:13:48 00:13:51 crazy thing and you actually want them
00:13:49 00:13:52 to consume it because if you give them
00:13:51 00:13:53 that this thing
00:13:52 00:13:55 they don't consume it they don't feel
00:13:53 00:13:57 like it was worth the value then they
00:13:55 00:13:58 don't they might not refund on you but
00:13:57 00:13:59 they don't necessarily have a great
00:13:58 00:14:00 taste in their mouth
00:13:59 00:14:02 about working with you but if you give
00:14:00 00:14:04 them a digital bonus that
00:14:02 00:14:06 makes sense in terms of their other
00:14:04 00:14:08 problems for example like puppy stuff
00:14:06 00:14:11 you know 10 tips to get your cute little
00:14:08 00:14:13 fur ball to stop eating all your shoes
00:14:11 00:14:14 like they'll be okay i get this and then
00:14:13 00:14:15 you
00:14:14 00:14:17 read it you give it to them it's short
00:14:15 00:14:18 enough that they can consume it
00:14:17 00:14:20 they do it the dog stops chewing on
00:14:18 00:14:20 their shoes and then they remember that
00:14:20 00:14:22 you're the one
00:14:20 00:14:24 that when you it was when it was like
00:14:22 00:14:26 this maybe this chew toy for puppies and
00:14:24 00:14:27 you also gave them this
00:14:26 00:14:28 digital bonus that you're the one that
00:14:27 00:14:29 did it and you're the one that solved
00:14:28 00:14:31 the problem this is
00:14:29 00:14:33 the conversation around having it make
00:14:31 00:14:35 sense in contrast
00:14:33 00:14:36 of the overall offer and there's other
00:14:35 00:14:37 things around this but i don't want to
00:14:36 00:14:38 go down to rabbit hole or lose my train
00:14:37 00:14:39 of thought because i
00:14:38 00:14:42 remembered something and i can't
00:14:39 00:14:43 remember what i was saying anymore so
00:14:42 00:14:45 these digital bonuses should also
00:14:43 00:14:46 enhance the benefit usability of the
00:14:45 00:14:47 main prop
00:14:46 00:14:49 you should do at least one of these
00:14:47 00:14:51 things so it either has direct alignment
00:14:49 00:14:53 it's a product for puppies and the
00:14:51 00:14:55 digital bonuses has puppies
00:14:53 00:14:56 has something to do with puppies or it's
00:14:55 00:14:58 maybe
00:14:56 00:14:59 a and there's actually an example later
00:14:58 00:15:03 i'll use this one
00:14:59 00:15:05 where we're selling cross stitching
00:15:03 00:15:06 like thread and needles and it has cross
00:15:05 00:15:07 stitching ideas
00:15:06 00:15:09 because you're selling them the thread
00:15:07 00:15:10 the needle the thread in the needles and
00:15:09 00:15:11 now you're saying we're also going to
00:15:10 00:15:12 give you ideas
00:15:11 00:15:14 of how to use the thing that you're
00:15:12 00:15:15 getting because sometimes what happens
00:15:14 00:15:16 with an offer is
00:15:15 00:15:18 someone's like yeah i see this thing and
00:15:16 00:15:20 it seems really cool but i don't really
00:15:18 00:15:21 know how i would use it and so if you
00:15:20 00:15:22 know
00:15:21 00:15:24 that they're going to have a problem and
00:15:22 00:15:25 this also ties into context of the
00:15:24 00:15:26 overall offer
00:15:25 00:15:28 if you know that someone might want your
00:15:26 00:15:28 product but maybe one of the objections
00:15:28 00:15:29 around it is
00:15:28 00:15:31 all the things that they could do with
00:15:29 00:15:32 it you sell them a digital bonus on all
00:15:31 00:15:34 the ways that they can use it
00:15:32 00:15:36 so it not only helps it this is why i
00:15:34 00:15:37 said i'm gonna use put the word
00:15:36 00:15:40 witch in here it should really say
00:15:37 00:15:40 really say with um but this is how this
00:15:40 00:15:41 is
00:15:40 00:15:43 one of the ways that you infect in
00:15:41 00:15:45 non-effect that you increase
00:15:43 00:15:46 uh conversions in sales with your
00:15:45 00:15:48 digital bonus because
00:15:46 00:15:50 digital bonuses is not necessarily just
00:15:48 00:15:53 to add more value to the offer
00:15:50 00:15:54 it also by the digital bonus can help to
00:15:53 00:15:56 knock down some of the objections of the
00:15:54 00:15:57 person that's potentially buying this
00:15:56 00:15:59 and help you actually sell it and it's
00:15:57 00:16:00 not only the value that sells it it's
00:15:59 00:16:02 them being able to know that they're
00:16:00 00:16:03 gonna be able to get use out of the
00:16:02 00:16:06 thing that they're buying
00:16:03 00:16:08 so enhance the benefit usability of of
00:16:06 00:16:08 the main product and that that's what i
00:16:08 00:16:10 said
00:16:08 00:16:11 where you give them digital bonus that
00:16:10 00:16:14 has to do with ways
00:16:11 00:16:15 that they can use it or really it's
00:16:14 00:16:17 let's say that we're selling
00:16:15 00:16:18 a fur brush a pet fur brush for dogs
00:16:17 00:16:20 that
00:16:18 00:16:21 this this this digital bonus now you can
00:16:20 00:16:23 tell them something on grooming
00:16:21 00:16:26 like 10 tips to become a professional
00:16:23 00:16:27 groomer within 30 days at home or
00:16:26 00:16:28 something like that i think i'm just
00:16:27 00:16:29 coming off the top of my head
00:16:28 00:16:31 but you know that they're interested in
00:16:29 00:16:33 having to do with brushing the dog then
00:16:31 00:16:34 you can sell them a grooming book and
00:16:33 00:16:35 the grooming bonus doesn't have to just
00:16:34 00:16:36 tok about their hair it could tok
00:16:35 00:16:38 about maybe
00:16:36 00:16:39 how to brush their teeth or how to clean
00:16:38 00:16:40 out their ears i don't know if that's a
00:16:39 00:16:41 thing that you do or whatever you know
00:16:40 00:16:42 how to get the gunk out of their eyes i
00:16:41 00:16:44 don't know but
00:16:42 00:16:45 the more things that have to do with you
00:16:44 00:16:46 know they're into grooming and you can
00:16:45 00:16:47 sell them digital bonuses
00:16:46 00:16:50 or they're in the pet hair and you can
00:16:47 00:16:51 sell them digital bonuses on grooming
00:16:50 00:16:53 and that's enhancing the benefit or
00:16:51 00:16:54 usability of the main product and then
00:16:53 00:16:55 it can also provide a benefit relating
00:16:54 00:16:57 to the
00:16:55 00:16:58 main product but not the same so i'm
00:16:57 00:16:59 trying to think quickly of an example
00:16:58 00:17:01 off of this actually
00:16:59 00:17:02 perfect so i'm going to show you other
00:17:01 00:17:05 ones now
00:17:02 00:17:07 later on in the camping niche and let's
00:17:05 00:17:09 say that we sell somebody
00:17:07 00:17:11 a survival lighter okay so survival
00:17:09 00:17:12 later because they can they're gonna be
00:17:11 00:17:14 able to start fires in the wilderness
00:17:12 00:17:16 and then the
00:17:14 00:17:18 digital bonuses have things to do with
00:17:16 00:17:19 with other camping
00:17:18 00:17:21 products or other camping things but not
00:17:19 00:17:22 necessarily how to start a fire in the
00:17:21 00:17:23 woods
00:17:22 00:17:25 you'll see what those are in the in
00:17:23 00:17:26 later on and i don't want to necessarily
00:17:25 00:17:27 spoil that
00:17:26 00:17:29 but any one of these things you don't
00:17:27 00:17:30 have to have all of them but you want to
00:17:29 00:17:31 make sure that
00:17:30 00:17:33 it does at least one of these things if
00:17:31 00:17:34 it's not should i do one should i do two
00:17:33 00:17:35 should i do three
00:17:34 00:17:36 should i do all of them just make sure
00:17:35 00:17:37 that it does at least one of these
00:17:36 00:17:38 things because if it does at least one
00:17:37 00:17:40 of these things
00:17:38 00:17:42 almost in effect you're gonna by doing
00:17:40 00:17:44 one of them you sort of do all
00:17:42 00:17:45 because it's kind of hard not to you
00:17:44 00:17:46 know make sense in the context of her
00:17:45 00:17:48 overall offer
00:17:46 00:17:49 and not do these other two things here
00:17:48 00:17:53 next this is
00:17:49 00:17:56 a so these are some tactiks
00:17:53 00:17:59 that we can use in digital bonus titles
00:17:56 00:18:00 and saying use these tactiks tactfully
00:17:59 00:18:01 using something
00:18:00 00:18:03 because here's the thing you do need
00:18:01 00:18:05 tactiks and you hear people tok about
00:18:03 00:18:06 strategies versus tactiks or principles
00:18:05 00:18:07 versus tactiks
00:18:06 00:18:09 what happens a lot of times when people
00:18:07 00:18:10 first get into doing anything in online
00:18:09 00:18:11 marketing
00:18:10 00:18:13 everything they do is all tactikal
00:18:11 00:18:16 they're like oh facebook ads
00:18:13 00:18:19 tactik or oh funnels tactik really
00:18:16 00:18:21 tactiks are ways to execute an overall
00:18:19 00:18:23 business strategy what you're trying to
00:18:21 00:18:26 do is start an e-commerce business
00:18:23 00:18:27 an e-commerce business is not is a
00:18:26 00:18:30 strategy
00:18:27 00:18:32 drop shipping is a tactik used to start
00:18:30 00:18:33 an e-commerce business it's one of the
00:18:32 00:18:35 the there's different tactiks you can
00:18:33 00:18:37 use starting an e-commerce business
00:18:35 00:18:39 drop shipping is one of those tactiks
00:18:37 00:18:39 tactiks are not bad but you have to
00:18:39 00:18:41 realize
00:18:39 00:18:42 that if you're using a tactik that it is
00:18:41 00:18:44 attacked the thing about tactiks is
00:18:42 00:18:46 they're not meant to stand alone
00:18:44 00:18:47 and if you don't know why you're using
00:18:46 00:18:48 the tactik that you're using
00:18:47 00:18:50 chances are you're not going to use it
00:18:48 00:18:52 correctly it's why when just use the
00:18:50 00:18:54 example of facebook ads
00:18:52 00:18:56 people think that facebook ads are like
00:18:54 00:18:57 an online money making
00:18:56 00:18:59 tactik they don't even know why they're
00:18:57 00:19:00 really doing it and and then they end up
00:18:59 00:19:01 failing with it
00:19:00 00:19:02 and if you don't know why you're even
00:19:01 00:19:04 doing the thing that you're doing your
00:19:02 00:19:06 chances of success are not good
00:19:04 00:19:07 facebook ads are a tactik for getting
00:19:06 00:19:09 traffic to your website
00:19:07 00:19:11 if you know that and then you also
00:19:09 00:19:13 understand that it's advertising
00:19:11 00:19:14 that facebook is this not important part
00:19:13 00:19:16 the advertising part
00:19:14 00:19:17 is the important part then you know how
00:19:16 00:19:19 to use that tactik properly
00:19:17 00:19:22 so when you think of yourself doing
00:19:19 00:19:24 something like a digital bonus
00:19:22 00:19:26 understand that it's not like oh digital
00:19:24 00:19:28 bonuses that's a tactik you have to know
00:19:26 00:19:30 why you're doing the tactik that you're
00:19:28 00:19:32 doing in this case to
00:19:30 00:19:34 do these things but this is my spiel on
00:19:32 00:19:36 tactiks and whatever
00:19:34 00:19:38 but so tactiks aren't bad but using
00:19:36 00:19:40 these tactiks tactfully
00:19:38 00:19:41 meaning that you use these as part of an
00:19:40 00:19:43 overall strategy and that you don't just
00:19:41 00:19:44 do it because like oh i heard that if
00:19:43 00:19:45 you do it this is good
00:19:44 00:19:47 okay so understand this and i'm gonna go
00:19:45 00:19:49 like this right now okay
00:19:47 00:19:50 one thing i do to creating a mental
00:19:49 00:19:52 anchor and also acting stupid
00:19:50 00:19:54 because i see you you think about this
00:19:52 00:19:55 hear me saying this
00:19:54 00:19:57 that any of the things that you hear me
00:19:55 00:19:58 about to list it's not like oh that's
00:19:57 00:20:00 good i should do this it's that these
00:19:58 00:20:01 are things that you can do and can be
00:20:00 00:20:03 good
00:20:01 00:20:05 but again if you just do it as a tactik
00:20:03 00:20:07 and not a part of your overall strategy
00:20:05 00:20:08 it's not going to matter so the very
00:20:07 00:20:10 first thing is use numbers in your
00:20:08 00:20:12 digital bonus titles so
00:20:10 00:20:13 10 tips to do xyz that'd be an example
00:20:12 00:20:14 of that mentioned product how am i going
00:20:13 00:20:16 to use this so it's
00:20:14 00:20:18 it's what i said before is five tips to
00:20:16 00:20:20 use your
00:20:18 00:20:21 your puppy dog chew toy because you're
00:20:20 00:20:22 going to be wondering how they're using
00:20:21 00:20:23 it you mention the product and they're
00:20:22 00:20:25 and then they'll be like oh this is
00:20:23 00:20:26 going to this toks about the product in
00:20:25 00:20:27 this thing is going to give me ideas how
00:20:26 00:20:28 to use it include hot buttons words and
00:20:27 00:20:31 phrases we'll look at some of these
00:20:28 00:20:32 later use use colons and you'll again
00:20:31 00:20:34 we'll look at these later and i'll flash
00:20:32 00:20:36 back to these um
00:20:34 00:20:38 build curiosity because just saying 10
00:20:36 00:20:40 tips to do xyz is not necessarily enough
00:20:38 00:20:41 who i wonder what those 10 tips are it's
00:20:40 00:20:42 not like necessarily enough there's
00:20:41 00:20:45 other ways that you can build
00:20:42 00:20:46 curiosity into your digital bonuses so
00:20:45 00:20:47 that they like
00:20:46 00:20:48 need to know what's in there this is
00:20:47 00:20:50 this is not something that we do with
00:20:48 00:20:51 with our digital bonuses
00:20:50 00:20:53 and not something i'm recommending you
00:20:51 00:20:54 doing here but a good example of this is
00:20:53 00:20:56 if you've ever seen
00:20:54 00:20:58 a copy for an e-book where you have to
00:20:56 00:21:00 pay like 37
00:20:58 00:21:01 for the e-book one things that they do
00:21:00 00:21:04 is say like oh
00:21:01 00:21:06 on page 37 you'll learn how we ethically
00:21:04 00:21:08 steal customers from our competitors
00:21:06 00:21:10 and use it to make gazillions of dollars
00:21:08 00:21:12 oh i want to learn that and so
00:21:10 00:21:14 your digital bonus titles if the digital
00:21:12 00:21:16 bonus title seems like
00:21:14 00:21:18 the answer to everything that is in the
00:21:16 00:21:19 title or sorry is in the book is in the
00:21:18 00:21:22 title they're not going to be interested
00:21:19 00:21:24 you want to use the title to make them
00:21:22 00:21:25 curious about what is in the book
00:21:24 00:21:27 because that increases perceived value
00:21:25 00:21:30 the other thing you want to do is
00:21:27 00:21:33 is make claims so making a claim is
00:21:30 00:21:35 a an example it's from copywriting where
00:21:33 00:21:37 you say like this is what my product
00:21:35 00:21:39 does so for example
00:21:37 00:21:40 uh for ecommerce empire academy is it
00:21:39 00:21:43 we'll show you how to start
00:21:40 00:21:44 your how to launch your very own
00:21:43 00:21:46 profitable dropping
00:21:44 00:21:47 drop shipping business in a 30 days or
00:21:46 00:21:48 e-commerce business in 30 days or less
00:21:47 00:21:49 that's a claim
00:21:48 00:21:51 and you can put claims in your ebook
00:21:49 00:21:52 type because as long as you can back the
00:21:51 00:21:54 claim up
00:21:52 00:21:55 then again it gives it perceived value
00:21:54 00:21:57 because for example if the claim for
00:21:55 00:21:58 e-commerce empire academy
00:21:57 00:22:00 was we'll teach you how to start an
00:21:58 00:22:01 e-commerce business versus like
00:22:00 00:22:03 we'll teach you how to start your very
00:22:01 00:22:04 own e-commerce profitable e-commerce
00:22:03 00:22:06 business in 30 days
00:22:04 00:22:08 without storing your products having to
00:22:06 00:22:09 do this having to do that that's that's
00:22:08 00:22:10 a claim that is actually interesting to
00:22:09 00:22:12 me another thing you can do is mention
00:22:10 00:22:14 niche you'll see the example of this
00:22:12 00:22:16 in a bit and if i remember to call back
00:22:14 00:22:18 as i will call out the customer
00:22:16 00:22:20 meaning 10 tips new moms can use to do
00:22:18 00:22:21 xyz and i'm not using the 10 tips a lot
00:22:20 00:22:22 you don't have to put numbers and
00:22:21 00:22:24 everything but
00:22:22 00:22:27 it's it's just the way that this idea
00:22:24 00:22:29 came out is that if you put
00:22:27 00:22:31 like dog owners or new moms or
00:22:29 00:22:34 cross-stitching enthusiasts
00:22:31 00:22:37 or survivalists in the title
00:22:34 00:22:38 then it makes it feel like it's for them
00:22:37 00:22:39 calling out a customer because you'll
00:22:38 00:22:40 hear this again when calling out a
00:22:39 00:22:41 customer is used tactikally
00:22:40 00:22:42 you'll hear people like oh when you
00:22:41 00:22:43 write out a facebook ad the very first
00:22:42 00:22:45 thing you got to do is you got to call
00:22:43 00:22:46 out the customer calling out a customer
00:22:45 00:22:47 is not necessarily
00:22:46 00:22:50 like attention such and such that's not
00:22:47 00:22:51 what that is it's it's saying something
00:22:50 00:22:53 that that only that person would
00:22:51 00:22:54 understand but when you do it in the
00:22:53 00:22:55 e-book sense you just use the name of
00:22:54 00:22:57 the
00:22:55 00:22:58 person in the niche so you'll see you'll
00:22:57 00:23:00 see this in a minute then
00:22:58 00:23:01 you have to ask yourself these questions
00:23:00 00:23:02 and this is something that's really
00:23:01 00:23:05 important and something that
00:23:02 00:23:07 you have to consider ask yourself with
00:23:05 00:23:10 your offer with your products with
00:23:07 00:23:12 whatever would i call bs on this
00:23:10 00:23:13 meaning does this sound like it's this
00:23:12 00:23:15 is sound like this is bs
00:23:13 00:23:17 because if you think it kind of even
00:23:15 00:23:18 sort of sounds like bs then it's
00:23:17 00:23:19 probably gonna sound like
00:23:18 00:23:21 really bs to somebody who doesn't know
00:23:19 00:23:24 you doesn't like you doesn't trust you
00:23:21 00:23:26 so if your ebook is like five tips on
00:23:24 00:23:27 how to make a billion dollars in the
00:23:26 00:23:28 next 30 seconds you're gonna make this
00:23:27 00:23:29 is nonsense i don't care
00:23:28 00:23:31 but if you can find a way to to say
00:23:29 00:23:32 something not that necessarily because
00:23:31 00:23:34 i mean i don't think that that's
00:23:32 00:23:35 possible if it is please tell me but
00:23:34 00:23:36 if you can find a way to say it that a
00:23:35 00:23:38 customer is going to not it's not going
00:23:36 00:23:39 to set up their bs detector that's not
00:23:38 00:23:40 going to lower the perceived value of it
00:23:39 00:23:41 because
00:23:40 00:23:43 you could write an ebook title that
00:23:41 00:23:46 sounds really really awesome but
00:23:43 00:23:47 if that ebook title doesn't seem like
00:23:46 00:23:49 that
00:23:47 00:23:50 then it doesn't seems like it's bs them
00:23:49 00:23:51 they're not it's not going to seem good
00:23:50 00:23:53 so you can't set up the
00:23:51 00:23:55 set off their bs detector and next would
00:23:53 00:23:56 i be excited by this if i were then
00:23:55 00:23:57 and this is something a lot of people
00:23:56 00:23:59 don't do and i don't know why we don't
00:23:57 00:24:00 do it but i'll start off as an example
00:23:59 00:24:02 the way that if you've never heard me
00:24:00 00:24:02 say this i'm glad you hear me say this
00:24:02 00:24:05 now
00:24:02 00:24:07 we are not selling to nameless faceless
00:24:05 00:24:09 email addresses and credit card numbers
00:24:07 00:24:10 okay like you guys are on this call you
00:24:09 00:24:13 paid money to be
00:24:10 00:24:14 on this call so you're not but to me
00:24:13 00:24:16 your people your names
00:24:14 00:24:18 your people with with with feelings and
00:24:16 00:24:20 thoughts and and problems and concerns
00:24:18 00:24:22 you're not such and such at such and
00:24:20 00:24:23 such gmail.com
00:24:22 00:24:24 and your credit card numbers that's not
00:24:23 00:24:25 who you are a lot of times people think
00:24:24 00:24:26 about that
00:24:25 00:24:28 don't think about that when they're
00:24:26 00:24:28 making their offers and then because
00:24:28 00:24:30 they're not thinking that they're
00:24:28 00:24:31 selling to a person because they feel
00:24:30 00:24:32 like they're selling only to a credit
00:24:31 00:24:34 card
00:24:32 00:24:35 number and email address they don't
00:24:34 00:24:36 think about whether
00:24:35 00:24:38 the person that they're selling to would
00:24:36 00:24:40 actually be into what it is
00:24:38 00:24:41 that they're selling what actually would
00:24:40 00:24:42 i be interested in so you can say would
00:24:41 00:24:43 i buy this
00:24:42 00:24:45 does this offer seem like something like
00:24:43 00:24:45 if i were them that i would want and if
00:24:45 00:24:47 no
00:24:45 00:24:49 then then it's not it's definitely not
00:24:47 00:24:50 good or maybe not or at least you test
00:24:49 00:24:51 it but ask yourself this question don't
00:24:50 00:24:53 just assume that
00:24:51 00:24:54 you're selling to again nameless faces
00:24:53 00:24:56 faceless people and you can just shove
00:24:54 00:24:57 any offer in their face and they'll just
00:24:56 00:24:58 take it because they just will you know
00:24:57 00:24:59 and especially if you wouldn't buy what
00:24:58 00:25:00 you're selling
00:24:59 00:25:02 if you would not buy what you're selling
00:25:00 00:25:04 why would anybody else and if you need
00:25:02 00:25:04 more a more in-depth answer or a thing
00:25:04 00:25:06 on this
00:25:04 00:25:07 reseller be sold by grant cardone and
00:25:06 00:25:09 the whole the whole
00:25:07 00:25:10 premise of the book is if you're not
00:25:09 00:25:11 sold on what you're selling why with the
00:25:10 00:25:12 customer
00:25:11 00:25:13 and this is why a lot of times people
00:25:12 00:25:14 have trouble selling because they
00:25:13 00:25:15 wouldn't even buy what they're selling
00:25:14 00:25:15 if you wouldn't even buy what you're
00:25:15 00:25:18 selling
00:25:15 00:25:21 who else would so here are some examples
00:25:18 00:25:22 and i'll sort of call back to this six
00:25:21 00:25:24 now this what this is is
00:25:22 00:25:26 use numbers okay developmental
00:25:24 00:25:28 advantages now what that is
00:25:26 00:25:30 is that's a hot button phrase for
00:25:28 00:25:30 because and what this product is this
00:25:30 00:25:33 was
00:25:30 00:25:34 a magnetik math blocks and and this
00:25:33 00:25:35 actually has a lot of these things in
00:25:34 00:25:36 there and i'll show you each
00:25:35 00:25:38 one one of the things that i like to do
00:25:36 00:25:40 is i like to read chunks of copy and
00:25:38 00:25:41 then go in and like
00:25:40 00:25:43 point and like take it out so this is
00:25:41 00:25:44 one thing this is another thing
00:25:43 00:25:45 this is another thing this is another
00:25:44 00:25:48 thing i'll show you what these things
00:25:45 00:25:50 are but this is for
00:25:48 00:25:51 uh we're selling these magnetik math
00:25:50 00:25:54 blocks for kids
00:25:51 00:25:55 and so what i know is okay so these
00:25:54 00:25:57 people
00:25:55 00:25:59 want developmental advantages for their
00:25:57 00:26:00 kids so now this isn't like
00:25:59 00:26:02 my computer's on a stand it's like
00:26:00 00:26:02 swinging i gotta hold it still here or
00:26:02 00:26:05 swiveling
00:26:02 00:26:06 for kids that's the almost calling out
00:26:05 00:26:08 the niche or the customer
00:26:06 00:26:10 and this is the number thing and this is
00:26:08 00:26:12 the product so if you look at this ebook
00:26:10 00:26:12 title and i'm not saying all these are
00:26:12 00:26:15 like this
00:26:12 00:26:16 but how many how many useless words are
00:26:15 00:26:19 in here or words that you could
00:26:16 00:26:21 eliminate of and four and this is a
00:26:19 00:26:23 not my intention but it's almost like a
00:26:21 00:26:23 copywriting tiknique is if you look at
00:26:23 00:26:24 the
00:26:23 00:26:26 if you look at your sentences and ask
00:26:24 00:26:27 yourself how many words could you
00:26:26 00:26:30 possibly take out
00:26:27 00:26:31 so here six is that's the number of tips
00:26:30 00:26:33 this is the hot button thing that's your
00:26:31 00:26:34 transition word that's the name of the
00:26:33 00:26:36 product that's the name of the niche and
00:26:34 00:26:37 that's another transition work
00:26:36 00:26:39 so we're using up all our real estate we
00:26:37 00:26:41 don't have any frivolous
00:26:39 00:26:42 meaning meaningless words okay so next
00:26:41 00:26:44 irritating me how it's doing this but
00:26:42 00:26:45 the pro the problem is if i go into full
00:26:44 00:26:47 presentation mode
00:26:45 00:26:48 i can't see anybody commenting or
00:26:47 00:26:50 anything like that so there's like some
00:26:48 00:26:50 horrible tiknical difficulty and i'll
00:26:50 00:26:52 look at the chat
00:26:50 00:26:53 after this i'm just not stopping in the
00:26:52 00:26:54 middle right now and i can answer
00:26:53 00:26:55 questions
00:26:54 00:26:57 so hopefully nothing's broken and
00:26:55 00:26:59 everybody can hear me so next
00:26:57 00:27:01 um next ebook title chords made simple
00:26:59 00:27:02 now what this is okay so chords made
00:27:01 00:27:03 simple
00:27:02 00:27:05 could just be the title and that's what
00:27:03 00:27:06 a lot of people would do oh
00:27:05 00:27:08 i'm gonna give you access to chords made
00:27:06 00:27:10 simple all right but look
00:27:08 00:27:12 that that would be if this if you just
00:27:10 00:27:14 use chords made simple here
00:27:12 00:27:16 that would be a stop and think title
00:27:14 00:27:18 well what does chords a simple mean
00:27:16 00:27:19 made simple mean i have no idea then
00:27:18 00:27:20 this is the colon this is what i mean by
00:27:19 00:27:23 used colons
00:27:20 00:27:24 so you kind of have this is telling you
00:27:23 00:27:25 generally what it's about okay
00:27:24 00:27:27 coordinate simple okay i'm i want my
00:27:25 00:27:28 chords to be simple i'm interested and
00:27:27 00:27:30 then use a colon here
00:27:28 00:27:31 to kind of have like a different thought
00:27:30 00:27:32 there but make it make sense in the
00:27:31 00:27:34 context of this
00:27:32 00:27:36 this whole thing right here being one
00:27:34 00:27:38 digital bonus title
00:27:36 00:27:40 discover the only eight chords needed to
00:27:38 00:27:43 play thousands of songs
00:27:40 00:27:45 now what this is is an example of
00:27:43 00:27:47 so first of all chords made simple
00:27:45 00:27:48 discover that's like a magical
00:27:47 00:27:50 copywriting word there's not very
00:27:48 00:27:51 magical words but discovers one of them
00:27:50 00:27:53 the only eight chords needed
00:27:51 00:27:55 that's curiosity oh what chords are
00:27:53 00:27:56 these and then needed to play thousands
00:27:55 00:27:57 of songs that's a claim
00:27:56 00:27:59 also and so we have we have a bunch of
00:27:57 00:28:00 things here that again you don't have to
00:27:59 00:28:01 use
00:28:00 00:28:03 all of these but you notike like the
00:28:01 00:28:04 first two i'm using numbers multiple
00:28:03 00:28:06 numbers in this one even we have the
00:28:04 00:28:07 thousands of songs oh only eight chords
00:28:06 00:28:08 to play thousands of songs like you're
00:28:07 00:28:10 they're gonna be
00:28:08 00:28:11 someone that cares about this is gonna
00:28:10 00:28:12 really care about this book
00:28:11 00:28:14 especially because i you can see my
00:28:12 00:28:15 guitars on the wall like i know this
00:28:14 00:28:16 niche really well
00:28:15 00:28:18 and when people hear this oh yeah like i
00:28:16 00:28:19 wanna because they think that in order
00:28:18 00:28:20 to play thousands of songs they have to
00:28:19 00:28:20 learn every single chord out there it's
00:28:20 00:28:22 not true
00:28:20 00:28:24 so it's very high value to them and this
00:28:22 00:28:26 is the thing i don't know if i said this
00:28:24 00:28:28 in so many words but i'll say this now
00:28:26 00:28:30 your if if your bonuses are not seen as
00:28:28 00:28:31 valuable to like what
00:28:30 00:28:33 they are to the person they're not going
00:28:31 00:28:35 to care and even so
00:28:33 00:28:36 and if i take this bonus which would be
00:28:35 00:28:38 really really valuable in the guitar
00:28:36 00:28:39 market and then try to sell it to this
00:28:38 00:28:40 person they're gonna be like why do i
00:28:39 00:28:43 care about that and like yeah
00:28:40 00:28:44 you're not gonna be positioning a bonus
00:28:43 00:28:46 for one niche to another
00:28:44 00:28:48 but people in a sense do this where the
00:28:46 00:28:49 bonus that they pick
00:28:48 00:28:50 like they think logically think that
00:28:49 00:28:52 their person would care about it but
00:28:50 00:28:53 they really don't so if
00:28:52 00:28:55 you could have the best thing in the
00:28:53 00:28:56 world but if it's not
00:28:55 00:28:58 valuable to the person they're not going
00:28:56 00:28:59 to care like i could tell somebody
00:28:58 00:29:01 that i would write all the copy for
00:28:59 00:29:02 their funnel but if they're not an
00:29:01 00:29:03 online marketer and they don't know what
00:29:02 00:29:04 a funnel is they're not going to care
00:29:03 00:29:05 there's no amount of money that they
00:29:04 00:29:06 would pay
00:29:05 00:29:08 they don't care so make sure that the
00:29:06 00:29:10 person if nothing else if you do
00:29:08 00:29:11 or take away nothing else from this
00:29:10 00:29:14 whole entire presentation that
00:29:11 00:29:15 if your person does not care about your
00:29:14 00:29:16 bonus don't care
00:29:15 00:29:18 what it is or what it could do for them
00:29:16 00:29:20 and they don't see it as valuable
00:29:18 00:29:22 like it's not it doesn't matter and you
00:29:20 00:29:24 can't make them see this value
00:29:22 00:29:25 there's another important distinction i
00:29:24 00:29:28 already know
00:29:25 00:29:29 write this down i already know that the
00:29:28 00:29:30 person
00:29:29 00:29:32 who's gonna take this product and take
00:29:30 00:29:34 this bonus will see this is valuable
00:29:32 00:29:35 i already know that the person who's
00:29:34 00:29:37 gonna see this product and take this
00:29:35 00:29:39 bonus will see it as valuable
00:29:37 00:29:40 i'm not hoping that they will i know how
00:29:39 00:29:41 do you know research there's tons of
00:29:40 00:29:43 other
00:29:41 00:29:44 things we might even have other episodes
00:29:43 00:29:45 of insiders where we tok about research
00:29:44 00:29:46 and if we don't i just give myself an
00:29:45 00:29:47 idea
00:29:46 00:29:48 for another one even though most people
00:29:47 00:29:50 hate research actually i do remember a
00:29:48 00:29:50 research episode a couple of them kind
00:29:50 00:29:52 of
00:29:50 00:29:53 so next guitar care secrets the
00:29:52 00:29:54 essential guide for keeping your guitar
00:29:53 00:29:57 in mint condition
00:29:54 00:29:57 now this is we're using the uh the colon
00:29:57 00:29:59 thing here
00:29:57 00:30:00 also so this i believe the front end
00:29:59 00:30:02 product was this little
00:30:00 00:30:03 i don't think i have one here this
00:30:02 00:30:04 little no because my yeah it's this
00:30:03 00:30:06 little clamp
00:30:04 00:30:08 that goes on your guitar that allows you
00:30:06 00:30:09 to play certain chords without having to
00:30:08 00:30:11 move your hands around just makes it
00:30:09 00:30:15 easier um but what i do know
00:30:11 00:30:16 about our these clients is that everyone
00:30:15 00:30:18 when people buy a guitar they're getting
00:30:16 00:30:19 into guitar they're really worried about
00:30:18 00:30:22 clearly cleaning the guitar and keeping
00:30:19 00:30:22 it clean so i know that they care about
00:30:22 00:30:23 this
00:30:22 00:30:24 the next thing is the essential guide
00:30:23 00:30:26 for keeping your guitar in mint
00:30:24 00:30:28 condition the essential guide
00:30:26 00:30:30 that's kind of like a there are certain
00:30:28 00:30:31 things that you can i don't say like
00:30:30 00:30:33 buzzwords but generic terms that
00:30:31 00:30:35 actually do have high perceived value
00:30:33 00:30:37 and the essential guide for xyz
00:30:35 00:30:38 so you could you could do anything else
00:30:37 00:30:39 dog grooming secrets the essential guide
00:30:38 00:30:41 for
00:30:39 00:30:42 xyz and then the thing but the thing is
00:30:41 00:30:44 you have to make sure that each
00:30:42 00:30:45 piece like if we were going to make a
00:30:44 00:30:47 template out of this blank
00:30:45 00:30:49 care secrets the essential guide for
00:30:47 00:30:50 blank if you're going to do that you
00:30:49 00:30:51 have to make sure that the things that
00:30:50 00:30:52 you're filling in the blank with are
00:30:51 00:30:53 things that people care about and they
00:30:52 00:30:54 can't be things that you think that they
00:30:53 00:30:55 care about they have to be things
00:30:54 00:30:57 that based upon your research that they
00:30:55 00:30:58 know that they care about so this whole
00:30:57 00:30:59 thing keeping your guitar in mint
00:30:58 00:31:00 condition i used to work in a guitar
00:30:59 00:31:00 store and people call them and be like
00:31:00 00:31:01 hey
00:31:00 00:31:03 you're buying my guitars i'm in
00:31:01 00:31:06 condition like the funny part about it
00:31:03 00:31:07 is as soon as a guitar leaves
00:31:06 00:31:10 the the factory is taken out of the
00:31:07 00:31:11 plastik case it's not mid condition
00:31:10 00:31:12 anymore
00:31:11 00:31:13 but they think it's a main condition
00:31:12 00:31:14 they want to believe it's a mint
00:31:13 00:31:17 condition they love saying that it's in
00:31:14 00:31:18 mid condition like it left the mid so i
00:31:17 00:31:19 used to think that mint condition meant
00:31:18 00:31:21 like mint flavor
00:31:19 00:31:22 i think a lot of people do but uh i
00:31:21 00:31:23 don't know when i stopped thinking that
00:31:22 00:31:24 i think i realized that when i started
00:31:23 00:31:25 working at a guitar store i really
00:31:24 00:31:28 realized put that
00:31:25 00:31:30 up um yeah so let's go to the next one
00:31:28 00:31:31 so 101 cross-stitching secrets and
00:31:30 00:31:33 strategies
00:31:31 00:31:34 so this is a really simple one but 101
00:31:33 00:31:35 cross-stitching secrets and strategies
00:31:34 00:31:37 we probably could have done better with
00:31:35 00:31:39 this like uh 101
00:31:37 00:31:40 cross-stitching patterns for every
00:31:39 00:31:41 season or something like that i'm just
00:31:40 00:31:42 thinking
00:31:41 00:31:43 and this is another thing too when i
00:31:42 00:31:45 write these sometimes i'll go back to
00:31:43 00:31:46 them and this is actually this funnel
00:31:45 00:31:47 got over 10k a month
00:31:46 00:31:49 so it's where i like to pat myself on
00:31:47 00:31:50 the back and also you know let you guys
00:31:49 00:31:52 know what we that we that we know we're
00:31:50 00:31:52 toking about as well as we both got to
00:31:52 00:31:55 10 000
00:31:52 00:31:55 a month it's definitely doing more now
00:31:55 00:31:57 um
00:31:55 00:31:59 where i'll look back at some of the
00:31:57 00:32:00 stuff i wrote and i realized i can make
00:31:59 00:32:02 it better and this is another
00:32:00 00:32:03 random copywriting tip don't just settle
00:32:02 00:32:05 when you write something if you read it
00:32:03 00:32:06 once it could be good go back to it
00:32:05 00:32:08 later and change it you just get other
00:32:06 00:32:10 ideas but 101 there's
00:32:08 00:32:12 if you really have 101 cross street
00:32:10 00:32:14 secrets and strategies in here
00:32:12 00:32:15 then there's a lot of value there like
00:32:14 00:32:17 because that's 100 of something
00:32:15 00:32:19 so people find it really valuable um
00:32:17 00:32:20 next this was it one for the survival
00:32:19 00:32:22 niche
00:32:20 00:32:24 the foragers cookbook we're using the
00:32:22 00:32:27 colon what to eat and what to avoid
00:32:24 00:32:29 and start in in the wilderness and so
00:32:27 00:32:31 this bonus i believe was towards what
00:32:29 00:32:32 was it it was a it was a survival
00:32:31 00:32:34 flashlight and so we're selling them a
00:32:32 00:32:35 flashlight but i'm also like okay
00:32:34 00:32:37 what does someone else need when they're
00:32:35 00:32:38 camping and so they oh they are where
00:32:37 00:32:39 they're in their wilderness when they're
00:32:38 00:32:40 trying to survive
00:32:39 00:32:42 they want to know how to cook books so a
00:32:40 00:32:42 forager that's someone who searches for
00:32:42 00:32:45 food
00:32:42 00:32:47 cookbook is kind of like a it's a
00:32:45 00:32:49 i don't say it's like cute but it's like
00:32:47 00:32:51 saying that a cookbook for
00:32:49 00:32:52 these people what to eat and what to
00:32:51 00:32:54 avoid when in the wilderness
00:32:52 00:32:55 and it's okay so you know there's no
00:32:54 00:32:56 question about what this is about and
00:32:55 00:32:59 this last one here
00:32:56 00:33:00 the survivalists that's the again we
00:32:59 00:33:01 have essential guide you see us using
00:33:00 00:33:03 that a couple different places
00:33:01 00:33:04 where that's calling out the niche to
00:33:03 00:33:07 living to off-grid living
00:33:04 00:33:08 and that's a that's a niche term well
00:33:07 00:33:12 we're going to live off the grid
00:33:08 00:33:14 so again these these ebook titles
00:33:12 00:33:15 are these digital bonus titles are they
00:33:14 00:33:17 amazing are they not i
00:33:15 00:33:18 i mean i know that these converted
00:33:17 00:33:19 that's what i do know and what i also do
00:33:18 00:33:21 know is that
00:33:19 00:33:22 they're not just these kind of thrown
00:33:21 00:33:24 together um
00:33:22 00:33:25 you know the essential guide to dog
00:33:24 00:33:25 grooming like i would never say the
00:33:25 00:33:27 essential
00:33:25 00:33:30 guide to dog grooming and just leave
00:33:27 00:33:32 that alone i would say
00:33:30 00:33:33 um 10 easy ways to become a professional
00:33:32 00:33:36 dog
00:33:33 00:33:36 grooming quality groomer at home so
00:33:36 00:33:40 oftentimes
00:33:36 00:33:42 if you have our ebook title and it
00:33:40 00:33:44 is kind of general and it is a stop and
00:33:42 00:33:44 think title then you put a colon there
00:33:44 00:33:46 and then you
00:33:44 00:33:47 expand or expound i don't know if i'm
00:33:46 00:33:49 using that word correctly
00:33:47 00:33:51 on what is in the book so that there's
00:33:49 00:33:52 no question there's more perceived value
00:33:51 00:33:54 and then you do all these things here
00:33:52 00:33:56 like use numbers
00:33:54 00:33:58 mention the product in it include hot
00:33:56 00:33:59 button words and phrases use colon build
00:33:58 00:34:00 curiosity make claims
00:33:59 00:34:03 call it an edge call it the customer and
00:34:00 00:34:04 then ask yourself these questions so
00:34:03 00:34:06 my my number one thing on this is don't
00:34:04 00:34:09 drive yourself crazy with this
00:34:06 00:34:10 but also don't mail this in if you can
00:34:09 00:34:13 just do a couple things
00:34:10 00:34:14 number one remember more stuff does not
00:34:13 00:34:15 equal more value
00:34:14 00:34:17 number two make it make sense in the
00:34:15 00:34:20 overall context of the offer
00:34:17 00:34:20 and then you know do a few of these
00:34:20 00:34:22 things here
00:34:20 00:34:23 you're going to be way ahead of the game
00:34:22 00:34:25 and then you're not going to be
00:34:23 00:34:27 adding these digital bonuses that nobody
00:34:25 00:34:28 cares about to your offer
00:34:27 00:34:30 and wondering why they don't sell and
00:34:28 00:34:31 then thinking that what we're teaching
00:34:30 00:34:32 you doesn't work
00:34:31 00:34:34 this is the thing i don't want to be
00:34:32 00:34:35 like oh if you do what we say and it
00:34:34 00:34:36 doesn't work i'm like oh you did it
00:34:35 00:34:37 wrong if you would have done it right
00:34:36 00:34:40 because that sounds like
00:34:37 00:34:40 we're just you know trying to say that
00:34:40 00:34:42 you're
00:34:40 00:34:43 not successful because you did it wrong
00:34:42 00:34:44 it's not always that but you want to
00:34:43 00:34:47 make sure
00:34:44 00:34:48 that you're not just throwing stuff out
00:34:47 00:34:50 there you want to make sure you
00:34:48 00:34:53 you're thinking things through and then
00:34:50 00:34:55 having strategy behind
00:34:53 00:34:56 behind the tactiks because digital bonus
00:34:55 00:34:59 is a tactik it's a sales tactik
00:34:56 00:35:00 but that tactik has to be half strategy
00:34:59 00:35:02 has to be part of an overall strategy
00:35:00 00:35:03 then it also has to have strategy behind
00:35:02 00:35:05 you create those things
00:35:03 00:35:06 so this has been how to infect your
00:35:05 00:35:07 digital bonuses with hpv so you can
00:35:06 00:35:16 increase
00:35:07 00:35:16 clicks conversions and sales

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