MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell
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Table of Contents About MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell
MONEY MAKING DIGITAL PRODUCTS! How To Create Digital Products That ACTUALLY Sell
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | most people that try and sell digital |
| 00:00:02 | 00:00:05 | products online |
| 00:00:03 | 00:00:07 | fail miserably because they're missing |
| 00:00:05 | 00:00:08 | this one key component |
| 00:00:07 | 00:00:11 | and that is how to make your digital |
| 00:00:08 | 00:00:13 | products pop and how to make them look |
| 00:00:11 | 00:00:14 | super high perceived value in the eyes |
| 00:00:13 | 00:00:16 | of your customers |
| 00:00:14 | 00:00:18 | to actually get them to buy and in |
| 00:00:16 | 00:00:19 | today's video you're getting a crash |
| 00:00:18 | 00:00:21 | course on how to increase the perceived |
| 00:00:19 | 00:00:24 | value of your digital products |
| 00:00:21 | 00:00:24 | to have your customers begging to buy |
| 00:00:24 | 00:00:26 | from you |
| 00:00:24 | 00:00:27 | and not only that it's going to increase |
| 00:00:26 | 00:00:29 | your clicks it's going to increase |
| 00:00:27 | 00:00:31 | your conversion so guys grab a cup of |
| 00:00:29 | 00:00:31 | coffee grab some water this is going to |
| 00:00:31 | 00:00:33 | be a |
| 00:00:31 | 00:00:34 | long hour long master class where we're |
| 00:00:33 | 00:00:35 | going to be showing you how to increase |
| 00:00:34 | 00:00:37 | the perceived value |
| 00:00:35 | 00:00:45 | of your digital product so you can |
| 00:00:37 | 00:00:45 | increase your sales and profits |
| 00:00:47 | 00:00:53 | how to infect your digital bonuses |
| 00:00:50 | 00:00:54 | with hpv so you can increase clicks |
| 00:00:53 | 00:00:57 | conversions |
| 00:00:54 | 00:00:59 | and sales so you guys know i always like |
| 00:00:57 | 00:01:02 | to give lessons with inside |
| 00:00:59 | 00:01:06 | the lessons when i do these my |
| 00:01:02 | 00:01:07 | my insiders right what i try to do is |
| 00:01:06 | 00:01:09 | add a little bit of element of |
| 00:01:07 | 00:01:11 | copyrighting into the slides that i |
| 00:01:09 | 00:01:13 | create i'm saying it's amazing |
| 00:01:11 | 00:01:14 | but just show you how to think and be |
| 00:01:13 | 00:01:16 | creative with language |
| 00:01:14 | 00:01:18 | and a lot of it is just practike really |
| 00:01:16 | 00:01:20 | for example when you hear hpv you think |
| 00:01:18 | 00:01:22 | of human papilloma virus |
| 00:01:20 | 00:01:23 | there's sexually transmitted disease and |
| 00:01:22 | 00:01:24 | so when you hear that your mind on mac |
| 00:01:23 | 00:01:26 | it thinks one thing so it creates this |
| 00:01:24 | 00:01:28 | thing like always gonna be toking about |
| 00:01:26 | 00:01:29 | hpv on this but really what hpv actually |
| 00:01:28 | 00:01:32 | stands for |
| 00:01:29 | 00:01:32 | is high perceived value and going back |
| 00:01:32 | 00:01:35 | to |
| 00:01:32 | 00:01:36 | this how to affect your bonuses high |
| 00:01:35 | 00:01:38 | perceived value |
| 00:01:36 | 00:01:40 | where you and so you can increase click |
| 00:01:38 | 00:01:42 | subversions and sales so |
| 00:01:40 | 00:01:43 | here's why we here's why we do this the |
| 00:01:42 | 00:01:45 | reason why we do this |
| 00:01:43 | 00:01:47 | high perceived value and your bonuses is |
| 00:01:45 | 00:01:50 | because this is |
| 00:01:47 | 00:01:51 | one place where we distinguish ourselves |
| 00:01:50 | 00:01:52 | from the other e-commerce sellers but |
| 00:01:51 | 00:01:54 | it's also some place |
| 00:01:52 | 00:01:55 | that's really easy to mess up and what |
| 00:01:54 | 00:01:59 | can happen |
| 00:01:55 | 00:02:00 | is if you do what you think that we're |
| 00:01:59 | 00:02:02 | teaching you to do |
| 00:02:00 | 00:02:03 | but you don't actually do what it is |
| 00:02:02 | 00:02:04 | that we're really saying you do what you |
| 00:02:03 | 00:02:05 | think that we're saying and then it |
| 00:02:04 | 00:02:07 | doesn't work |
| 00:02:05 | 00:02:08 | then you think what we're telling you to |
| 00:02:07 | 00:02:10 | do doesn't work and it's not like oh |
| 00:02:08 | 00:02:10 | well you did it wrong it's not like it's |
| 00:02:10 | 00:02:12 | your fault |
| 00:02:10 | 00:02:14 | it's just you you have to make sure that |
| 00:02:12 | 00:02:16 | you understand what exactly |
| 00:02:14 | 00:02:17 | the thing that you're doing is and how |
| 00:02:16 | 00:02:20 | that fits into |
| 00:02:17 | 00:02:22 | the big picture so the reason why |
| 00:02:20 | 00:02:24 | you need to have high perceived value in |
| 00:02:22 | 00:02:25 | your bonuses is because if your bonuses |
| 00:02:24 | 00:02:27 | if your bonuses |
| 00:02:25 | 00:02:29 | do not have high perceived value you |
| 00:02:27 | 00:02:32 | might as well not have a bonus |
| 00:02:29 | 00:02:35 | at all digital bonus blunders more stuff |
| 00:02:32 | 00:02:37 | does not equal more value so what we're |
| 00:02:35 | 00:02:38 | doing right now is we're toking about |
| 00:02:37 | 00:02:40 | digital bonuses and the mistakes that |
| 00:02:38 | 00:02:41 | people can make now if you're not if |
| 00:02:40 | 00:02:42 | you're like why are you toking about |
| 00:02:41 | 00:02:44 | digital bonuses |
| 00:02:42 | 00:02:45 | to give this context so when you're |
| 00:02:44 | 00:02:47 | starting off an e-commerce and if you're |
| 00:02:45 | 00:02:49 | drop shipping a product and it's not a |
| 00:02:47 | 00:02:52 | branded product you have to do something |
| 00:02:49 | 00:02:53 | to number one differentiate that product |
| 00:02:52 | 00:02:55 | from everyone else that's selling that |
| 00:02:53 | 00:02:56 | product but also give someone a reason |
| 00:02:55 | 00:02:58 | to buy it from you right then and there |
| 00:02:56 | 00:02:59 | and not going to amazon this is a very |
| 00:02:58 | 00:03:00 | important point that i'm bringing up |
| 00:02:59 | 00:03:02 | right now |
| 00:03:00 | 00:03:03 | so write this down one of the things |
| 00:03:02 | 00:03:05 | that people always say to us when |
| 00:03:03 | 00:03:06 | they're first getting started is |
| 00:03:05 | 00:03:08 | why wouldn't someone just go buy it on |
| 00:03:06 | 00:03:09 | amazon and there's lots of reasons why |
| 00:03:08 | 00:03:10 | they might |
| 00:03:09 | 00:03:12 | but what you want to focus on is why |
| 00:03:10 | 00:03:14 | they would buy it from you and only |
| 00:03:12 | 00:03:16 | and when we sell these drop shipping |
| 00:03:14 | 00:03:17 | products that like anybody could just go |
| 00:03:16 | 00:03:20 | on aliexpress |
| 00:03:17 | 00:03:20 | and just sell the way to number one |
| 00:03:20 | 00:03:22 | charge more |
| 00:03:20 | 00:03:24 | to differentiate three make sure they |
| 00:03:22 | 00:03:26 | only buy it from you and nowhere else |
| 00:03:24 | 00:03:27 | is by wrapping an offer around the |
| 00:03:26 | 00:03:29 | product meaning that you're not just |
| 00:03:27 | 00:03:30 | sending that product you're also giving |
| 00:03:29 | 00:03:31 | them other stuff |
| 00:03:30 | 00:03:33 | so when they pay you that money they're |
| 00:03:31 | 00:03:34 | not only getting that one individual |
| 00:03:33 | 00:03:36 | front-end product that they're selling |
| 00:03:34 | 00:03:37 | they're also getting digital bonuses |
| 00:03:36 | 00:03:38 | that are going to go along with that or |
| 00:03:37 | 00:03:39 | some type of bonus in this case we're |
| 00:03:38 | 00:03:40 | toking about digital bonuses because |
| 00:03:39 | 00:03:42 | for us |
| 00:03:40 | 00:03:44 | in what we do it's the easiest to create |
| 00:03:42 | 00:03:46 | it's easiest to fulfill |
| 00:03:44 | 00:03:47 | and so we have our physical products and |
| 00:03:46 | 00:03:49 | then we |
| 00:03:47 | 00:03:51 | include digital bonuses with them so |
| 00:03:49 | 00:03:53 | that they're not just buying this thing |
| 00:03:51 | 00:03:55 | they're buying really a solution we're |
| 00:03:53 | 00:03:56 | gonna tok about this more as we go so |
| 00:03:55 | 00:03:58 | the mistake that people make though with |
| 00:03:56 | 00:04:01 | this is that they think that just |
| 00:03:58 | 00:04:02 | because you add in more stuff to what it |
| 00:04:01 | 00:04:03 | is that you're selling that people are |
| 00:04:02 | 00:04:06 | going to automatikally find it more |
| 00:04:03 | 00:04:08 | valuable and that is not the case |
| 00:04:06 | 00:04:11 | and it's you would think more stuff |
| 00:04:08 | 00:04:13 | equals more value because a lot of times |
| 00:04:11 | 00:04:14 | if you trade me money for something and |
| 00:04:13 | 00:04:16 | i |
| 00:04:14 | 00:04:17 | there's one thing you know this widget |
| 00:04:16 | 00:04:19 | right and i |
| 00:04:17 | 00:04:20 | sell you that and i then i can sell you |
| 00:04:19 | 00:04:22 | a widget plus |
| 00:04:20 | 00:04:23 | extra stuff it seems like the widget |
| 00:04:22 | 00:04:26 | plus extra stuff |
| 00:04:23 | 00:04:26 | is more value but that's not always the |
| 00:04:26 | 00:04:28 | case if |
| 00:04:26 | 00:04:29 | the person that you are selling your |
| 00:04:28 | 00:04:30 | product to or that you're showing your |
| 00:04:29 | 00:04:32 | offer to |
| 00:04:30 | 00:04:34 | doesn't think doesn't see value in the |
| 00:04:32 | 00:04:35 | stuff that you are |
| 00:04:34 | 00:04:37 | including with the initial product they |
| 00:04:35 | 00:04:38 | don't care and this is why a lot of |
| 00:04:37 | 00:04:39 | times people will be like well |
| 00:04:38 | 00:04:41 | i gave bonus i gave i'm giving offers |
| 00:04:39 | 00:04:43 | but uh sorry give me digital bonus with |
| 00:04:41 | 00:04:44 | my offer but nobody cares it's because |
| 00:04:43 | 00:04:47 | your digital bonuses aren't something |
| 00:04:44 | 00:04:50 | that the customer actually cares about |
| 00:04:47 | 00:04:52 | and so what you have to make sure is |
| 00:04:50 | 00:04:54 | with your digital bonus that it's not |
| 00:04:52 | 00:04:54 | just this thing that you're throwing in |
| 00:04:54 | 00:04:56 | there |
| 00:04:54 | 00:04:58 | and thinking that because you're giving |
| 00:04:56 | 00:04:59 | them extra stuff that they're gonna see |
| 00:04:58 | 00:05:00 | the value and understand it |
| 00:04:59 | 00:05:02 | no and this is what we're gonna really |
| 00:05:00 | 00:05:04 | be toking about is how to make people |
| 00:05:02 | 00:05:05 | see and understand the value in your |
| 00:05:04 | 00:05:06 | bonuses |
| 00:05:05 | 00:05:08 | so that when you add your digital bonus |
| 00:05:06 | 00:05:10 | to a product they're like oh this is |
| 00:05:08 | 00:05:12 | valuable i do want this i do see this |
| 00:05:10 | 00:05:13 | afternoon i do see how this can help me |
| 00:05:12 | 00:05:14 | and i do want this thing and i i can't |
| 00:05:13 | 00:05:15 | get anywhere else so i'm going to get on |
| 00:05:14 | 00:05:17 | this guy instead of |
| 00:05:15 | 00:05:18 | someone else over here so make sure that |
| 00:05:17 | 00:05:19 | you don't make the mistake of thinking |
| 00:05:18 | 00:05:20 | that just because you're throwing in |
| 00:05:19 | 00:05:22 | more stuff to the offer |
| 00:05:20 | 00:05:24 | means that it is more valuable i mean |
| 00:05:22 | 00:05:25 | like you know i could be |
| 00:05:24 | 00:05:27 | i'm not good for a thing like i could be |
| 00:05:25 | 00:05:29 | like no oh you know get this paper clip |
| 00:05:27 | 00:05:30 | and then get this like lock key thing |
| 00:05:29 | 00:05:32 | these are random things i have on my |
| 00:05:30 | 00:05:32 | desk because for like re-keying a lock |
| 00:05:32 | 00:05:34 | like if it's |
| 00:05:32 | 00:05:35 | if it's in the pet niche nobody cares |
| 00:05:34 | 00:05:36 | about that so |
| 00:05:35 | 00:05:38 | you have to think just because more |
| 00:05:36 | 00:05:39 | stuff is not more value then the other |
| 00:05:38 | 00:05:41 | thing is |
| 00:05:39 | 00:05:42 | being strategic are tactikal versus |
| 00:05:41 | 00:05:44 | strategic so |
| 00:05:42 | 00:05:45 | just throwing in more stuff into your |
| 00:05:44 | 00:05:47 | offer and thinking that it makes it |
| 00:05:45 | 00:05:49 | valuable is not the case versus being |
| 00:05:47 | 00:05:50 | strategic where |
| 00:05:49 | 00:05:51 | you're thinking about the digital |
| 00:05:50 | 00:05:53 | bonuses that you're selling in the |
| 00:05:51 | 00:05:55 | context of the whole offer |
| 00:05:53 | 00:05:56 | how it enhances the offer and also in |
| 00:05:55 | 00:05:57 | the context of the person that you're |
| 00:05:56 | 00:06:00 | selling to |
| 00:05:57 | 00:06:02 | the niche whatever so know that when |
| 00:06:00 | 00:06:03 | you're giving a digital bonuses it's not |
| 00:06:02 | 00:06:04 | a tactik it's not like i'm going to |
| 00:06:03 | 00:06:06 | throw in more stuff so that |
| 00:06:04 | 00:06:08 | they pay me more money it's part of an |
| 00:06:06 | 00:06:10 | overall marketing strategy |
| 00:06:08 | 00:06:12 | again you're doing it so that people buy |
| 00:06:10 | 00:06:14 | from you then don't go somewhere else |
| 00:06:12 | 00:06:16 | but you're also creating it in a way |
| 00:06:14 | 00:06:17 | where you're thinking about okay this is |
| 00:06:16 | 00:06:18 | the customer this is their problem this |
| 00:06:17 | 00:06:20 | is what they want now this is what |
| 00:06:18 | 00:06:22 | they're trying to get to |
| 00:06:20 | 00:06:24 | and how can i make these digital bonuses |
| 00:06:22 | 00:06:25 | something so that they can see these |
| 00:06:24 | 00:06:26 | digital bonuses |
| 00:06:25 | 00:06:28 | in addition to the product as a way to |
| 00:06:26 | 00:06:29 | get from point a to point b because it's |
| 00:06:28 | 00:06:30 | not just the product that's going to |
| 00:06:29 | 00:06:32 | take them from point a to point b |
| 00:06:30 | 00:06:34 | ideally should be the digital bonuses so |
| 00:06:32 | 00:06:36 | next using 100 |
| 00:06:34 | 00:06:37 | as is plr now if you're not sure or |
| 00:06:36 | 00:06:40 | certain plr is |
| 00:06:37 | 00:06:41 | plr stands for private label rights and |
| 00:06:40 | 00:06:43 | what these things are |
| 00:06:41 | 00:06:44 | are there's resources online and you can |
| 00:06:43 | 00:06:46 | look up like plr websites |
| 00:06:44 | 00:06:48 | i don't know what they are from my head |
| 00:06:46 | 00:06:48 | off the top of my head if you ask you're |
| 00:06:48 | 00:06:50 | in the course |
| 00:06:48 | 00:06:51 | there's plenty of resources in there if |
| 00:06:50 | 00:06:53 | you go into |
| 00:06:51 | 00:06:55 | one of our groups you say hey with a |
| 00:06:53 | 00:06:58 | good plr site people give you |
| 00:06:55 | 00:06:59 | give you um examples or their their |
| 00:06:58 | 00:07:02 | choices |
| 00:06:59 | 00:07:03 | and these sites have pre-written |
| 00:07:02 | 00:07:05 | ebooks that you can do it's already |
| 00:07:03 | 00:07:07 | there so here's actually |
| 00:07:05 | 00:07:08 | i was going to say this and it almost |
| 00:07:07 | 00:07:11 | contradicts the next thing i'm going to |
| 00:07:08 | 00:07:12 | say but here's a digital bonus blunder |
| 00:07:11 | 00:07:14 | if you think that you have to make all |
| 00:07:12 | 00:07:16 | of your digital bonuses from |
| 00:07:14 | 00:07:18 | from scratch and so like you're selling |
| 00:07:16 | 00:07:20 | this doggy chew toy or whatever |
| 00:07:18 | 00:07:21 | and you think that you now have to go |
| 00:07:20 | 00:07:23 | write a 100 page ebook |
| 00:07:21 | 00:07:25 | on dog stuff you don't you could hire |
| 00:07:23 | 00:07:27 | someone to write it you go on |
| 00:07:25 | 00:07:28 | one of these plr websites and find |
| 00:07:27 | 00:07:29 | digital bonuses that relate to your |
| 00:07:28 | 00:07:31 | niche |
| 00:07:29 | 00:07:32 | and sell it now there's nothing wrong |
| 00:07:31 | 00:07:34 | with using plr so don't think that i'm |
| 00:07:32 | 00:07:35 | saying that plr sucks it's bad or it's |
| 00:07:34 | 00:07:36 | wrong but the thing that i want to |
| 00:07:35 | 00:07:38 | understand is that |
| 00:07:36 | 00:07:39 | just taking a plr resource and throwing |
| 00:07:38 | 00:07:41 | it up there |
| 00:07:39 | 00:07:43 | is not necessarily good and you have to |
| 00:07:41 | 00:07:43 | be careful with private label right |
| 00:07:43 | 00:07:45 | stuff because there's |
| 00:07:43 | 00:07:47 | there's rules with it some plr you can |
| 00:07:45 | 00:07:48 | sell some plr that you can only give |
| 00:07:47 | 00:07:50 | away for free |
| 00:07:48 | 00:07:52 | some plr you can edit some plr you can't |
| 00:07:50 | 00:07:54 | but there are some plr resources out |
| 00:07:52 | 00:07:57 | there private label rights resources |
| 00:07:54 | 00:07:58 | where you can give it your own title you |
| 00:07:57 | 00:08:00 | can re-title it you can put your own |
| 00:07:58 | 00:08:01 | cover on there and then you can even put |
| 00:08:00 | 00:08:02 | your name on there if you want to the |
| 00:08:01 | 00:08:04 | name of your business on there |
| 00:08:02 | 00:08:06 | and if you could do that you should but |
| 00:08:04 | 00:08:07 | just taking something and and finding |
| 00:08:06 | 00:08:10 | plr and then sending it out |
| 00:08:07 | 00:08:11 | 100 as is is a mistake because it's |
| 00:08:10 | 00:08:13 | you're not necessarily putting the |
| 00:08:11 | 00:08:14 | thought behind it and later on in this |
| 00:08:13 | 00:08:16 | presentation |
| 00:08:14 | 00:08:18 | you'll see specific things that you can |
| 00:08:16 | 00:08:20 | do naming your digital bonuses |
| 00:08:18 | 00:08:22 | that and create and it's really the name |
| 00:08:20 | 00:08:24 | creates a bonus too where you can |
| 00:08:22 | 00:08:26 | add in something that makes the |
| 00:08:24 | 00:08:28 | perceived value higher by editing it and |
| 00:08:26 | 00:08:30 | not just putting it up there as is |
| 00:08:28 | 00:08:32 | so next this is what i said is going to |
| 00:08:30 | 00:08:35 | contradict it is limiting your bonuses |
| 00:08:32 | 00:08:37 | only to plr there is no rule that says |
| 00:08:35 | 00:08:38 | that you have to get an e-book written |
| 00:08:37 | 00:08:40 | or |
| 00:08:38 | 00:08:41 | download a plr that's 100 pages long and |
| 00:08:40 | 00:08:44 | then send it out |
| 00:08:41 | 00:08:45 | so one of the things that we've done in |
| 00:08:44 | 00:08:47 | the past and that you can do |
| 00:08:45 | 00:08:48 | when you're building a funnel and you're |
| 00:08:47 | 00:08:50 | creating an offer |
| 00:08:48 | 00:08:52 | is you make your own digital bonus you |
| 00:08:50 | 00:08:54 | might be like well how do i do that |
| 00:08:52 | 00:08:56 | and i wasn't planning on speaking on |
| 00:08:54 | 00:08:59 | this either but for example if you go on |
| 00:08:56 | 00:09:01 | a plr website and you can't find any |
| 00:08:59 | 00:09:03 | digital bonuses to add to your offer |
| 00:09:01 | 00:09:04 | then rather than just picking one that's |
| 00:09:03 | 00:09:06 | like or so you can't find any that you |
| 00:09:04 | 00:09:06 | like let me say that you can't find any |
| 00:09:06 | 00:09:08 | that you think are really good |
| 00:09:06 | 00:09:10 | rather than just doing one and just |
| 00:09:08 | 00:09:13 | throwing it out there say okay |
| 00:09:10 | 00:09:14 | what could i create that my potential |
| 00:09:13 | 00:09:16 | customer would find valuable this is |
| 00:09:14 | 00:09:17 | something that's done |
| 00:09:16 | 00:09:19 | all the way up to the highest level of |
| 00:09:17 | 00:09:19 | copywriters and marketers and offer |
| 00:09:19 | 00:09:21 | creators |
| 00:09:19 | 00:09:22 | is that when they want to sell a product |
| 00:09:21 | 00:09:24 | they don't go and |
| 00:09:22 | 00:09:26 | sell what is there they think what |
| 00:09:24 | 00:09:28 | people will buy |
| 00:09:26 | 00:09:29 | then they create it and then they sell |
| 00:09:28 | 00:09:32 | and so only using |
| 00:09:29 | 00:09:34 | plr bonuses it limits you if i can't |
| 00:09:32 | 00:09:37 | find a good plr resource |
| 00:09:34 | 00:09:38 | what i would do is say okay what would |
| 00:09:37 | 00:09:39 | they find valuable and then i would go |
| 00:09:38 | 00:09:41 | research it and i would |
| 00:09:39 | 00:09:42 | curate from a bunch of different sources |
| 00:09:41 | 00:09:44 | pull in from a bunch of different places |
| 00:09:42 | 00:09:46 | and write and not again we're not |
| 00:09:44 | 00:09:47 | plagiarizing here right and create my |
| 00:09:46 | 00:09:49 | own digital bonus |
| 00:09:47 | 00:09:50 | that they would actually buy because |
| 00:09:49 | 00:09:51 | again more stuff does not equal more |
| 00:09:50 | 00:09:53 | value |
| 00:09:51 | 00:09:54 | so you would just then you compile it |
| 00:09:53 | 00:09:56 | yourself put it in a pdf |
| 00:09:54 | 00:09:58 | give it a title and then send it out the |
| 00:09:56 | 00:09:59 | other thing is you don't want stop and |
| 00:09:58 | 00:10:01 | think titles |
| 00:09:59 | 00:10:02 | and this is kind of a copywriting lesson |
| 00:10:01 | 00:10:04 | right now but it applies to the way that |
| 00:10:02 | 00:10:07 | you title your digital bonuses |
| 00:10:04 | 00:10:08 | is that if i see a digital bonus and i |
| 00:10:07 | 00:10:09 | have to look at the title and think |
| 00:10:08 | 00:10:11 | about |
| 00:10:09 | 00:10:12 | what it means to me or how i can use it |
| 00:10:11 | 00:10:14 | then it's not going to resonate |
| 00:10:12 | 00:10:15 | again because just because you're |
| 00:10:14 | 00:10:16 | throwing in more stuff does not mean |
| 00:10:15 | 00:10:18 | more valuable |
| 00:10:16 | 00:10:19 | so if you say like um how to groom your |
| 00:10:18 | 00:10:21 | dog |
| 00:10:19 | 00:10:23 | okay so like that's fine but it's |
| 00:10:21 | 00:10:24 | there's you could do more well how to |
| 00:10:23 | 00:10:25 | groom my dog well what dog grooming |
| 00:10:24 | 00:10:27 | problems do i have |
| 00:10:25 | 00:10:29 | or what how many tips is this going to |
| 00:10:27 | 00:10:29 | teach me or what is this really going to |
| 00:10:29 | 00:10:30 | do |
| 00:10:29 | 00:10:32 | so any title that you have and my |
| 00:10:30 | 00:10:33 | example of like had to have to groom |
| 00:10:32 | 00:10:33 | your dog thing was not really the best |
| 00:10:33 | 00:10:35 | one |
| 00:10:33 | 00:10:36 | if the title that you write for your |
| 00:10:35 | 00:10:37 | digital bonus if somebody would have to |
| 00:10:36 | 00:10:39 | say okay |
| 00:10:37 | 00:10:40 | what does this what does this mean who |
| 00:10:39 | 00:10:41 | is this for what does this mean to me |
| 00:10:40 | 00:10:43 | what can i do |
| 00:10:41 | 00:10:45 | do with it it's not good you want the |
| 00:10:43 | 00:10:47 | title of your digital bonuses and i'll |
| 00:10:45 | 00:10:49 | tok i have very specific examples for |
| 00:10:47 | 00:10:51 | you later on in this presentation |
| 00:10:49 | 00:10:52 | that are there's no question about |
| 00:10:51 | 00:10:54 | what's in there |
| 00:10:52 | 00:10:56 | what they get what it does so you don't |
| 00:10:54 | 00:10:57 | want to use stop and think titles then |
| 00:10:56 | 00:10:58 | next uh digital bonus blender and |
| 00:10:57 | 00:11:00 | there's lots of them these are just the |
| 00:10:58 | 00:11:01 | ones that i came up with |
| 00:11:00 | 00:11:02 | and really you don't want to focus on |
| 00:11:01 | 00:11:04 | the mistakes but i'm pointing out some |
| 00:11:02 | 00:11:05 | of the more common mistakes and mindsets |
| 00:11:04 | 00:11:06 | that i see |
| 00:11:05 | 00:11:07 | you just focus on doing it right you |
| 00:11:06 | 00:11:08 | won't have any of these problems so i |
| 00:11:07 | 00:11:10 | don't need to name every single mistake |
| 00:11:08 | 00:11:11 | i've ever seen anybody make ever |
| 00:11:10 | 00:11:14 | with a digital model so if i have an |
| 00:11:11 | 00:11:16 | eyelash in my eye only i can see |
| 00:11:14 | 00:11:18 | so thinking of an e-book cover in an |
| 00:11:16 | 00:11:18 | offer stack search thinking an e-book |
| 00:11:18 | 00:11:20 | cover |
| 00:11:18 | 00:11:22 | in an offer stack image is enough and so |
| 00:11:20 | 00:11:23 | again this goes back to the more stuff |
| 00:11:22 | 00:11:25 | equals more value and this is why i put |
| 00:11:23 | 00:11:27 | this first is that |
| 00:11:25 | 00:11:29 | if you just show a picture of an e-book |
| 00:11:27 | 00:11:31 | with a little title on there |
| 00:11:29 | 00:11:32 | in it and you don't really explain like |
| 00:11:31 | 00:11:34 | what is in the e-book |
| 00:11:32 | 00:11:36 | and what it can do for them that's not |
| 00:11:34 | 00:11:37 | enough again because more stuff does not |
| 00:11:36 | 00:11:38 | equal more values you can't just show oh |
| 00:11:37 | 00:11:39 | you get this thing |
| 00:11:38 | 00:11:40 | because they say they're like well |
| 00:11:39 | 00:11:42 | that's just like an image of a thing |
| 00:11:40 | 00:11:44 | then you're expecting a customer to |
| 00:11:42 | 00:11:45 | stop and think about what might be in |
| 00:11:44 | 00:11:47 | there and you don't want to do that you |
| 00:11:45 | 00:11:48 | want to be a lot more direct and that's |
| 00:11:47 | 00:11:51 | what we're going to tok about |
| 00:11:48 | 00:11:55 | going on so next badass bonus basics |
| 00:11:51 | 00:11:57 | so makes must make sense in context of |
| 00:11:55 | 00:11:59 | overall offer and so here's this is the |
| 00:11:57 | 00:12:01 | very first thing |
| 00:11:59 | 00:12:02 | if you were selling i'll use the dog toy |
| 00:12:01 | 00:12:03 | example if you guys |
| 00:12:02 | 00:12:05 | seen any of my other trainings i just |
| 00:12:03 | 00:12:07 | use this example a lot just because it's |
| 00:12:05 | 00:12:08 | just the easiest one to think of |
| 00:12:07 | 00:12:11 | there's you're selling let's say that |
| 00:12:08 | 00:12:13 | you're selling a a brush |
| 00:12:11 | 00:12:14 | right and the brush is for grooming so |
| 00:12:13 | 00:12:16 | what you would assume is like you're in |
| 00:12:14 | 00:12:19 | you're in the dog niche |
| 00:12:16 | 00:12:19 | but you're not necessarily just selling |
| 00:12:19 | 00:12:21 | something that |
| 00:12:19 | 00:12:23 | any dog owner would want because |
| 00:12:21 | 00:12:24 | remember within a niche |
| 00:12:23 | 00:12:26 | that there's different sub niches and |
| 00:12:24 | 00:12:27 | also within those sub niches |
| 00:12:26 | 00:12:28 | there's different people who have |
| 00:12:27 | 00:12:29 | different problems at different times |
| 00:12:28 | 00:12:31 | for example |
| 00:12:29 | 00:12:33 | if you're in the dog niche people that |
| 00:12:31 | 00:12:33 | are have puppies and need to train their |
| 00:12:33 | 00:12:35 | dog |
| 00:12:33 | 00:12:37 | are that's one small segment of the |
| 00:12:35 | 00:12:38 | niche versus an |
| 00:12:37 | 00:12:40 | old dog that's maybe having joint |
| 00:12:38 | 00:12:42 | problems versus |
| 00:12:40 | 00:12:43 | a middle-aged dog that maybe has too |
| 00:12:42 | 00:12:45 | much energy like those are all different |
| 00:12:43 | 00:12:47 | completely different problems |
| 00:12:45 | 00:12:49 | and if you don't think about your |
| 00:12:47 | 00:12:51 | digital bonuses in the context of who is |
| 00:12:49 | 00:12:52 | buying that very product |
| 00:12:51 | 00:12:54 | the reason why they're buying it and the |
| 00:12:52 | 00:12:56 | other problem that they have around that |
| 00:12:54 | 00:12:57 | then you'll make the mistake of you know |
| 00:12:56 | 00:12:59 | for |
| 00:12:57 | 00:13:01 | again and maybe it's like a puppy and |
| 00:12:59 | 00:13:02 | it's about dog training |
| 00:13:01 | 00:13:04 | that you're gonna start trying to push a |
| 00:13:02 | 00:13:04 | grooming product on them then but |
| 00:13:04 | 00:13:06 | they're not even |
| 00:13:04 | 00:13:07 | they know that they need to groom their |
| 00:13:06 | 00:13:08 | dog but really what they want the dog to |
| 00:13:07 | 00:13:10 | do is stop |
| 00:13:08 | 00:13:11 | chewing on their shoes and so if your |
| 00:13:10 | 00:13:14 | digital bonuses |
| 00:13:11 | 00:13:15 | don't make sense in the context of the |
| 00:13:14 | 00:13:17 | overall |
| 00:13:15 | 00:13:19 | offer then it doesn't make sense you |
| 00:13:17 | 00:13:21 | want to make them also and this kind of |
| 00:13:19 | 00:13:22 | is i don't know maybe not so never mind |
| 00:13:21 | 00:13:23 | um |
| 00:13:22 | 00:13:26 | you want to make it consumable too |
| 00:13:23 | 00:13:27 | because the the point of a digital bonus |
| 00:13:26 | 00:13:29 | again is not to give them more stuff |
| 00:13:27 | 00:13:30 | it's to make it so that they can read |
| 00:13:29 | 00:13:32 | that digital bonus |
| 00:13:30 | 00:13:34 | and then they feel like that money that |
| 00:13:32 | 00:13:35 | they gave you is |
| 00:13:34 | 00:13:38 | was was worth it so you can't just give |
| 00:13:35 | 00:13:39 | them a 100 page pdf of nonsense and be |
| 00:13:38 | 00:13:40 | like yeah well i gave you this free book |
| 00:13:39 | 00:13:42 | it's like if they don't read it consume |
| 00:13:40 | 00:13:44 | it feel like it did something for them |
| 00:13:42 | 00:13:45 | it's not enough so sometimes your |
| 00:13:44 | 00:13:47 | digital bonuses can even be something |
| 00:13:45 | 00:13:48 | small like a checklist or something like |
| 00:13:47 | 00:13:49 | that it doesn't have to be this |
| 00:13:48 | 00:13:51 | crazy thing and you actually want them |
| 00:13:49 | 00:13:52 | to consume it because if you give them |
| 00:13:51 | 00:13:53 | that this thing |
| 00:13:52 | 00:13:55 | they don't consume it they don't feel |
| 00:13:53 | 00:13:57 | like it was worth the value then they |
| 00:13:55 | 00:13:58 | don't they might not refund on you but |
| 00:13:57 | 00:13:59 | they don't necessarily have a great |
| 00:13:58 | 00:14:00 | taste in their mouth |
| 00:13:59 | 00:14:02 | about working with you but if you give |
| 00:14:00 | 00:14:04 | them a digital bonus that |
| 00:14:02 | 00:14:06 | makes sense in terms of their other |
| 00:14:04 | 00:14:08 | problems for example like puppy stuff |
| 00:14:06 | 00:14:11 | you know 10 tips to get your cute little |
| 00:14:08 | 00:14:13 | fur ball to stop eating all your shoes |
| 00:14:11 | 00:14:14 | like they'll be okay i get this and then |
| 00:14:13 | 00:14:15 | you |
| 00:14:14 | 00:14:17 | read it you give it to them it's short |
| 00:14:15 | 00:14:18 | enough that they can consume it |
| 00:14:17 | 00:14:20 | they do it the dog stops chewing on |
| 00:14:18 | 00:14:20 | their shoes and then they remember that |
| 00:14:20 | 00:14:22 | you're the one |
| 00:14:20 | 00:14:24 | that when you it was when it was like |
| 00:14:22 | 00:14:26 | this maybe this chew toy for puppies and |
| 00:14:24 | 00:14:27 | you also gave them this |
| 00:14:26 | 00:14:28 | digital bonus that you're the one that |
| 00:14:27 | 00:14:29 | did it and you're the one that solved |
| 00:14:28 | 00:14:31 | the problem this is |
| 00:14:29 | 00:14:33 | the conversation around having it make |
| 00:14:31 | 00:14:35 | sense in contrast |
| 00:14:33 | 00:14:36 | of the overall offer and there's other |
| 00:14:35 | 00:14:37 | things around this but i don't want to |
| 00:14:36 | 00:14:38 | go down to rabbit hole or lose my train |
| 00:14:37 | 00:14:39 | of thought because i |
| 00:14:38 | 00:14:42 | remembered something and i can't |
| 00:14:39 | 00:14:43 | remember what i was saying anymore so |
| 00:14:42 | 00:14:45 | these digital bonuses should also |
| 00:14:43 | 00:14:46 | enhance the benefit usability of the |
| 00:14:45 | 00:14:47 | main prop |
| 00:14:46 | 00:14:49 | you should do at least one of these |
| 00:14:47 | 00:14:51 | things so it either has direct alignment |
| 00:14:49 | 00:14:53 | it's a product for puppies and the |
| 00:14:51 | 00:14:55 | digital bonuses has puppies |
| 00:14:53 | 00:14:56 | has something to do with puppies or it's |
| 00:14:55 | 00:14:58 | maybe |
| 00:14:56 | 00:14:59 | a and there's actually an example later |
| 00:14:58 | 00:15:03 | i'll use this one |
| 00:14:59 | 00:15:05 | where we're selling cross stitching |
| 00:15:03 | 00:15:06 | like thread and needles and it has cross |
| 00:15:05 | 00:15:07 | stitching ideas |
| 00:15:06 | 00:15:09 | because you're selling them the thread |
| 00:15:07 | 00:15:10 | the needle the thread in the needles and |
| 00:15:09 | 00:15:11 | now you're saying we're also going to |
| 00:15:10 | 00:15:12 | give you ideas |
| 00:15:11 | 00:15:14 | of how to use the thing that you're |
| 00:15:12 | 00:15:15 | getting because sometimes what happens |
| 00:15:14 | 00:15:16 | with an offer is |
| 00:15:15 | 00:15:18 | someone's like yeah i see this thing and |
| 00:15:16 | 00:15:20 | it seems really cool but i don't really |
| 00:15:18 | 00:15:21 | know how i would use it and so if you |
| 00:15:20 | 00:15:22 | know |
| 00:15:21 | 00:15:24 | that they're going to have a problem and |
| 00:15:22 | 00:15:25 | this also ties into context of the |
| 00:15:24 | 00:15:26 | overall offer |
| 00:15:25 | 00:15:28 | if you know that someone might want your |
| 00:15:26 | 00:15:28 | product but maybe one of the objections |
| 00:15:28 | 00:15:29 | around it is |
| 00:15:28 | 00:15:31 | all the things that they could do with |
| 00:15:29 | 00:15:32 | it you sell them a digital bonus on all |
| 00:15:31 | 00:15:34 | the ways that they can use it |
| 00:15:32 | 00:15:36 | so it not only helps it this is why i |
| 00:15:34 | 00:15:37 | said i'm gonna use put the word |
| 00:15:36 | 00:15:40 | witch in here it should really say |
| 00:15:37 | 00:15:40 | really say with um but this is how this |
| 00:15:40 | 00:15:41 | is |
| 00:15:40 | 00:15:43 | one of the ways that you infect in |
| 00:15:41 | 00:15:45 | non-effect that you increase |
| 00:15:43 | 00:15:46 | uh conversions in sales with your |
| 00:15:45 | 00:15:48 | digital bonus because |
| 00:15:46 | 00:15:50 | digital bonuses is not necessarily just |
| 00:15:48 | 00:15:53 | to add more value to the offer |
| 00:15:50 | 00:15:54 | it also by the digital bonus can help to |
| 00:15:53 | 00:15:56 | knock down some of the objections of the |
| 00:15:54 | 00:15:57 | person that's potentially buying this |
| 00:15:56 | 00:15:59 | and help you actually sell it and it's |
| 00:15:57 | 00:16:00 | not only the value that sells it it's |
| 00:15:59 | 00:16:02 | them being able to know that they're |
| 00:16:00 | 00:16:03 | gonna be able to get use out of the |
| 00:16:02 | 00:16:06 | thing that they're buying |
| 00:16:03 | 00:16:08 | so enhance the benefit usability of of |
| 00:16:06 | 00:16:08 | the main product and that that's what i |
| 00:16:08 | 00:16:10 | said |
| 00:16:08 | 00:16:11 | where you give them digital bonus that |
| 00:16:10 | 00:16:14 | has to do with ways |
| 00:16:11 | 00:16:15 | that they can use it or really it's |
| 00:16:14 | 00:16:17 | let's say that we're selling |
| 00:16:15 | 00:16:18 | a fur brush a pet fur brush for dogs |
| 00:16:17 | 00:16:20 | that |
| 00:16:18 | 00:16:21 | this this this digital bonus now you can |
| 00:16:20 | 00:16:23 | tell them something on grooming |
| 00:16:21 | 00:16:26 | like 10 tips to become a professional |
| 00:16:23 | 00:16:27 | groomer within 30 days at home or |
| 00:16:26 | 00:16:28 | something like that i think i'm just |
| 00:16:27 | 00:16:29 | coming off the top of my head |
| 00:16:28 | 00:16:31 | but you know that they're interested in |
| 00:16:29 | 00:16:33 | having to do with brushing the dog then |
| 00:16:31 | 00:16:34 | you can sell them a grooming book and |
| 00:16:33 | 00:16:35 | the grooming bonus doesn't have to just |
| 00:16:34 | 00:16:36 | tok about their hair it could tok |
| 00:16:35 | 00:16:38 | about maybe |
| 00:16:36 | 00:16:39 | how to brush their teeth or how to clean |
| 00:16:38 | 00:16:40 | out their ears i don't know if that's a |
| 00:16:39 | 00:16:41 | thing that you do or whatever you know |
| 00:16:40 | 00:16:42 | how to get the gunk out of their eyes i |
| 00:16:41 | 00:16:44 | don't know but |
| 00:16:42 | 00:16:45 | the more things that have to do with you |
| 00:16:44 | 00:16:46 | know they're into grooming and you can |
| 00:16:45 | 00:16:47 | sell them digital bonuses |
| 00:16:46 | 00:16:50 | or they're in the pet hair and you can |
| 00:16:47 | 00:16:51 | sell them digital bonuses on grooming |
| 00:16:50 | 00:16:53 | and that's enhancing the benefit or |
| 00:16:51 | 00:16:54 | usability of the main product and then |
| 00:16:53 | 00:16:55 | it can also provide a benefit relating |
| 00:16:54 | 00:16:57 | to the |
| 00:16:55 | 00:16:58 | main product but not the same so i'm |
| 00:16:57 | 00:16:59 | trying to think quickly of an example |
| 00:16:58 | 00:17:01 | off of this actually |
| 00:16:59 | 00:17:02 | perfect so i'm going to show you other |
| 00:17:01 | 00:17:05 | ones now |
| 00:17:02 | 00:17:07 | later on in the camping niche and let's |
| 00:17:05 | 00:17:09 | say that we sell somebody |
| 00:17:07 | 00:17:11 | a survival lighter okay so survival |
| 00:17:09 | 00:17:12 | later because they can they're gonna be |
| 00:17:11 | 00:17:14 | able to start fires in the wilderness |
| 00:17:12 | 00:17:16 | and then the |
| 00:17:14 | 00:17:18 | digital bonuses have things to do with |
| 00:17:16 | 00:17:19 | with other camping |
| 00:17:18 | 00:17:21 | products or other camping things but not |
| 00:17:19 | 00:17:22 | necessarily how to start a fire in the |
| 00:17:21 | 00:17:23 | woods |
| 00:17:22 | 00:17:25 | you'll see what those are in the in |
| 00:17:23 | 00:17:26 | later on and i don't want to necessarily |
| 00:17:25 | 00:17:27 | spoil that |
| 00:17:26 | 00:17:29 | but any one of these things you don't |
| 00:17:27 | 00:17:30 | have to have all of them but you want to |
| 00:17:29 | 00:17:31 | make sure that |
| 00:17:30 | 00:17:33 | it does at least one of these things if |
| 00:17:31 | 00:17:34 | it's not should i do one should i do two |
| 00:17:33 | 00:17:35 | should i do three |
| 00:17:34 | 00:17:36 | should i do all of them just make sure |
| 00:17:35 | 00:17:37 | that it does at least one of these |
| 00:17:36 | 00:17:38 | things because if it does at least one |
| 00:17:37 | 00:17:40 | of these things |
| 00:17:38 | 00:17:42 | almost in effect you're gonna by doing |
| 00:17:40 | 00:17:44 | one of them you sort of do all |
| 00:17:42 | 00:17:45 | because it's kind of hard not to you |
| 00:17:44 | 00:17:46 | know make sense in the context of her |
| 00:17:45 | 00:17:48 | overall offer |
| 00:17:46 | 00:17:49 | and not do these other two things here |
| 00:17:48 | 00:17:53 | next this is |
| 00:17:49 | 00:17:56 | a so these are some tactiks |
| 00:17:53 | 00:17:59 | that we can use in digital bonus titles |
| 00:17:56 | 00:18:00 | and saying use these tactiks tactfully |
| 00:17:59 | 00:18:01 | using something |
| 00:18:00 | 00:18:03 | because here's the thing you do need |
| 00:18:01 | 00:18:05 | tactiks and you hear people tok about |
| 00:18:03 | 00:18:06 | strategies versus tactiks or principles |
| 00:18:05 | 00:18:07 | versus tactiks |
| 00:18:06 | 00:18:09 | what happens a lot of times when people |
| 00:18:07 | 00:18:10 | first get into doing anything in online |
| 00:18:09 | 00:18:11 | marketing |
| 00:18:10 | 00:18:13 | everything they do is all tactikal |
| 00:18:11 | 00:18:16 | they're like oh facebook ads |
| 00:18:13 | 00:18:19 | tactik or oh funnels tactik really |
| 00:18:16 | 00:18:21 | tactiks are ways to execute an overall |
| 00:18:19 | 00:18:23 | business strategy what you're trying to |
| 00:18:21 | 00:18:26 | do is start an e-commerce business |
| 00:18:23 | 00:18:27 | an e-commerce business is not is a |
| 00:18:26 | 00:18:30 | strategy |
| 00:18:27 | 00:18:32 | drop shipping is a tactik used to start |
| 00:18:30 | 00:18:33 | an e-commerce business it's one of the |
| 00:18:32 | 00:18:35 | the there's different tactiks you can |
| 00:18:33 | 00:18:37 | use starting an e-commerce business |
| 00:18:35 | 00:18:39 | drop shipping is one of those tactiks |
| 00:18:37 | 00:18:39 | tactiks are not bad but you have to |
| 00:18:39 | 00:18:41 | realize |
| 00:18:39 | 00:18:42 | that if you're using a tactik that it is |
| 00:18:41 | 00:18:44 | attacked the thing about tactiks is |
| 00:18:42 | 00:18:46 | they're not meant to stand alone |
| 00:18:44 | 00:18:47 | and if you don't know why you're using |
| 00:18:46 | 00:18:48 | the tactik that you're using |
| 00:18:47 | 00:18:50 | chances are you're not going to use it |
| 00:18:48 | 00:18:52 | correctly it's why when just use the |
| 00:18:50 | 00:18:54 | example of facebook ads |
| 00:18:52 | 00:18:56 | people think that facebook ads are like |
| 00:18:54 | 00:18:57 | an online money making |
| 00:18:56 | 00:18:59 | tactik they don't even know why they're |
| 00:18:57 | 00:19:00 | really doing it and and then they end up |
| 00:18:59 | 00:19:01 | failing with it |
| 00:19:00 | 00:19:02 | and if you don't know why you're even |
| 00:19:01 | 00:19:04 | doing the thing that you're doing your |
| 00:19:02 | 00:19:06 | chances of success are not good |
| 00:19:04 | 00:19:07 | facebook ads are a tactik for getting |
| 00:19:06 | 00:19:09 | traffic to your website |
| 00:19:07 | 00:19:11 | if you know that and then you also |
| 00:19:09 | 00:19:13 | understand that it's advertising |
| 00:19:11 | 00:19:14 | that facebook is this not important part |
| 00:19:13 | 00:19:16 | the advertising part |
| 00:19:14 | 00:19:17 | is the important part then you know how |
| 00:19:16 | 00:19:19 | to use that tactik properly |
| 00:19:17 | 00:19:22 | so when you think of yourself doing |
| 00:19:19 | 00:19:24 | something like a digital bonus |
| 00:19:22 | 00:19:26 | understand that it's not like oh digital |
| 00:19:24 | 00:19:28 | bonuses that's a tactik you have to know |
| 00:19:26 | 00:19:30 | why you're doing the tactik that you're |
| 00:19:28 | 00:19:32 | doing in this case to |
| 00:19:30 | 00:19:34 | do these things but this is my spiel on |
| 00:19:32 | 00:19:36 | tactiks and whatever |
| 00:19:34 | 00:19:38 | but so tactiks aren't bad but using |
| 00:19:36 | 00:19:40 | these tactiks tactfully |
| 00:19:38 | 00:19:41 | meaning that you use these as part of an |
| 00:19:40 | 00:19:43 | overall strategy and that you don't just |
| 00:19:41 | 00:19:44 | do it because like oh i heard that if |
| 00:19:43 | 00:19:45 | you do it this is good |
| 00:19:44 | 00:19:47 | okay so understand this and i'm gonna go |
| 00:19:45 | 00:19:49 | like this right now okay |
| 00:19:47 | 00:19:50 | one thing i do to creating a mental |
| 00:19:49 | 00:19:52 | anchor and also acting stupid |
| 00:19:50 | 00:19:54 | because i see you you think about this |
| 00:19:52 | 00:19:55 | hear me saying this |
| 00:19:54 | 00:19:57 | that any of the things that you hear me |
| 00:19:55 | 00:19:58 | about to list it's not like oh that's |
| 00:19:57 | 00:20:00 | good i should do this it's that these |
| 00:19:58 | 00:20:01 | are things that you can do and can be |
| 00:20:00 | 00:20:03 | good |
| 00:20:01 | 00:20:05 | but again if you just do it as a tactik |
| 00:20:03 | 00:20:07 | and not a part of your overall strategy |
| 00:20:05 | 00:20:08 | it's not going to matter so the very |
| 00:20:07 | 00:20:10 | first thing is use numbers in your |
| 00:20:08 | 00:20:12 | digital bonus titles so |
| 00:20:10 | 00:20:13 | 10 tips to do xyz that'd be an example |
| 00:20:12 | 00:20:14 | of that mentioned product how am i going |
| 00:20:13 | 00:20:16 | to use this so it's |
| 00:20:14 | 00:20:18 | it's what i said before is five tips to |
| 00:20:16 | 00:20:20 | use your |
| 00:20:18 | 00:20:21 | your puppy dog chew toy because you're |
| 00:20:20 | 00:20:22 | going to be wondering how they're using |
| 00:20:21 | 00:20:23 | it you mention the product and they're |
| 00:20:22 | 00:20:25 | and then they'll be like oh this is |
| 00:20:23 | 00:20:26 | going to this toks about the product in |
| 00:20:25 | 00:20:27 | this thing is going to give me ideas how |
| 00:20:26 | 00:20:28 | to use it include hot buttons words and |
| 00:20:27 | 00:20:31 | phrases we'll look at some of these |
| 00:20:28 | 00:20:32 | later use use colons and you'll again |
| 00:20:31 | 00:20:34 | we'll look at these later and i'll flash |
| 00:20:32 | 00:20:36 | back to these um |
| 00:20:34 | 00:20:38 | build curiosity because just saying 10 |
| 00:20:36 | 00:20:40 | tips to do xyz is not necessarily enough |
| 00:20:38 | 00:20:41 | who i wonder what those 10 tips are it's |
| 00:20:40 | 00:20:42 | not like necessarily enough there's |
| 00:20:41 | 00:20:45 | other ways that you can build |
| 00:20:42 | 00:20:46 | curiosity into your digital bonuses so |
| 00:20:45 | 00:20:47 | that they like |
| 00:20:46 | 00:20:48 | need to know what's in there this is |
| 00:20:47 | 00:20:50 | this is not something that we do with |
| 00:20:48 | 00:20:51 | with our digital bonuses |
| 00:20:50 | 00:20:53 | and not something i'm recommending you |
| 00:20:51 | 00:20:54 | doing here but a good example of this is |
| 00:20:53 | 00:20:56 | if you've ever seen |
| 00:20:54 | 00:20:58 | a copy for an e-book where you have to |
| 00:20:56 | 00:21:00 | pay like 37 |
| 00:20:58 | 00:21:01 | for the e-book one things that they do |
| 00:21:00 | 00:21:04 | is say like oh |
| 00:21:01 | 00:21:06 | on page 37 you'll learn how we ethically |
| 00:21:04 | 00:21:08 | steal customers from our competitors |
| 00:21:06 | 00:21:10 | and use it to make gazillions of dollars |
| 00:21:08 | 00:21:12 | oh i want to learn that and so |
| 00:21:10 | 00:21:14 | your digital bonus titles if the digital |
| 00:21:12 | 00:21:16 | bonus title seems like |
| 00:21:14 | 00:21:18 | the answer to everything that is in the |
| 00:21:16 | 00:21:19 | title or sorry is in the book is in the |
| 00:21:18 | 00:21:22 | title they're not going to be interested |
| 00:21:19 | 00:21:24 | you want to use the title to make them |
| 00:21:22 | 00:21:25 | curious about what is in the book |
| 00:21:24 | 00:21:27 | because that increases perceived value |
| 00:21:25 | 00:21:30 | the other thing you want to do is |
| 00:21:27 | 00:21:33 | is make claims so making a claim is |
| 00:21:30 | 00:21:35 | a an example it's from copywriting where |
| 00:21:33 | 00:21:37 | you say like this is what my product |
| 00:21:35 | 00:21:39 | does so for example |
| 00:21:37 | 00:21:40 | uh for ecommerce empire academy is it |
| 00:21:39 | 00:21:43 | we'll show you how to start |
| 00:21:40 | 00:21:44 | your how to launch your very own |
| 00:21:43 | 00:21:46 | profitable dropping |
| 00:21:44 | 00:21:47 | drop shipping business in a 30 days or |
| 00:21:46 | 00:21:48 | e-commerce business in 30 days or less |
| 00:21:47 | 00:21:49 | that's a claim |
| 00:21:48 | 00:21:51 | and you can put claims in your ebook |
| 00:21:49 | 00:21:52 | type because as long as you can back the |
| 00:21:51 | 00:21:54 | claim up |
| 00:21:52 | 00:21:55 | then again it gives it perceived value |
| 00:21:54 | 00:21:57 | because for example if the claim for |
| 00:21:55 | 00:21:58 | e-commerce empire academy |
| 00:21:57 | 00:22:00 | was we'll teach you how to start an |
| 00:21:58 | 00:22:01 | e-commerce business versus like |
| 00:22:00 | 00:22:03 | we'll teach you how to start your very |
| 00:22:01 | 00:22:04 | own e-commerce profitable e-commerce |
| 00:22:03 | 00:22:06 | business in 30 days |
| 00:22:04 | 00:22:08 | without storing your products having to |
| 00:22:06 | 00:22:09 | do this having to do that that's that's |
| 00:22:08 | 00:22:10 | a claim that is actually interesting to |
| 00:22:09 | 00:22:12 | me another thing you can do is mention |
| 00:22:10 | 00:22:14 | niche you'll see the example of this |
| 00:22:12 | 00:22:16 | in a bit and if i remember to call back |
| 00:22:14 | 00:22:18 | as i will call out the customer |
| 00:22:16 | 00:22:20 | meaning 10 tips new moms can use to do |
| 00:22:18 | 00:22:21 | xyz and i'm not using the 10 tips a lot |
| 00:22:20 | 00:22:22 | you don't have to put numbers and |
| 00:22:21 | 00:22:24 | everything but |
| 00:22:22 | 00:22:27 | it's it's just the way that this idea |
| 00:22:24 | 00:22:29 | came out is that if you put |
| 00:22:27 | 00:22:31 | like dog owners or new moms or |
| 00:22:29 | 00:22:34 | cross-stitching enthusiasts |
| 00:22:31 | 00:22:37 | or survivalists in the title |
| 00:22:34 | 00:22:38 | then it makes it feel like it's for them |
| 00:22:37 | 00:22:39 | calling out a customer because you'll |
| 00:22:38 | 00:22:40 | hear this again when calling out a |
| 00:22:39 | 00:22:41 | customer is used tactikally |
| 00:22:40 | 00:22:42 | you'll hear people like oh when you |
| 00:22:41 | 00:22:43 | write out a facebook ad the very first |
| 00:22:42 | 00:22:45 | thing you got to do is you got to call |
| 00:22:43 | 00:22:46 | out the customer calling out a customer |
| 00:22:45 | 00:22:47 | is not necessarily |
| 00:22:46 | 00:22:50 | like attention such and such that's not |
| 00:22:47 | 00:22:51 | what that is it's it's saying something |
| 00:22:50 | 00:22:53 | that that only that person would |
| 00:22:51 | 00:22:54 | understand but when you do it in the |
| 00:22:53 | 00:22:55 | e-book sense you just use the name of |
| 00:22:54 | 00:22:57 | the |
| 00:22:55 | 00:22:58 | person in the niche so you'll see you'll |
| 00:22:57 | 00:23:00 | see this in a minute then |
| 00:22:58 | 00:23:01 | you have to ask yourself these questions |
| 00:23:00 | 00:23:02 | and this is something that's really |
| 00:23:01 | 00:23:05 | important and something that |
| 00:23:02 | 00:23:07 | you have to consider ask yourself with |
| 00:23:05 | 00:23:10 | your offer with your products with |
| 00:23:07 | 00:23:12 | whatever would i call bs on this |
| 00:23:10 | 00:23:13 | meaning does this sound like it's this |
| 00:23:12 | 00:23:15 | is sound like this is bs |
| 00:23:13 | 00:23:17 | because if you think it kind of even |
| 00:23:15 | 00:23:18 | sort of sounds like bs then it's |
| 00:23:17 | 00:23:19 | probably gonna sound like |
| 00:23:18 | 00:23:21 | really bs to somebody who doesn't know |
| 00:23:19 | 00:23:24 | you doesn't like you doesn't trust you |
| 00:23:21 | 00:23:26 | so if your ebook is like five tips on |
| 00:23:24 | 00:23:27 | how to make a billion dollars in the |
| 00:23:26 | 00:23:28 | next 30 seconds you're gonna make this |
| 00:23:27 | 00:23:29 | is nonsense i don't care |
| 00:23:28 | 00:23:31 | but if you can find a way to to say |
| 00:23:29 | 00:23:32 | something not that necessarily because |
| 00:23:31 | 00:23:34 | i mean i don't think that that's |
| 00:23:32 | 00:23:35 | possible if it is please tell me but |
| 00:23:34 | 00:23:36 | if you can find a way to say it that a |
| 00:23:35 | 00:23:38 | customer is going to not it's not going |
| 00:23:36 | 00:23:39 | to set up their bs detector that's not |
| 00:23:38 | 00:23:40 | going to lower the perceived value of it |
| 00:23:39 | 00:23:41 | because |
| 00:23:40 | 00:23:43 | you could write an ebook title that |
| 00:23:41 | 00:23:46 | sounds really really awesome but |
| 00:23:43 | 00:23:47 | if that ebook title doesn't seem like |
| 00:23:46 | 00:23:49 | that |
| 00:23:47 | 00:23:50 | then it doesn't seems like it's bs them |
| 00:23:49 | 00:23:51 | they're not it's not going to seem good |
| 00:23:50 | 00:23:53 | so you can't set up the |
| 00:23:51 | 00:23:55 | set off their bs detector and next would |
| 00:23:53 | 00:23:56 | i be excited by this if i were then |
| 00:23:55 | 00:23:57 | and this is something a lot of people |
| 00:23:56 | 00:23:59 | don't do and i don't know why we don't |
| 00:23:57 | 00:24:00 | do it but i'll start off as an example |
| 00:23:59 | 00:24:02 | the way that if you've never heard me |
| 00:24:00 | 00:24:02 | say this i'm glad you hear me say this |
| 00:24:02 | 00:24:05 | now |
| 00:24:02 | 00:24:07 | we are not selling to nameless faceless |
| 00:24:05 | 00:24:09 | email addresses and credit card numbers |
| 00:24:07 | 00:24:10 | okay like you guys are on this call you |
| 00:24:09 | 00:24:13 | paid money to be |
| 00:24:10 | 00:24:14 | on this call so you're not but to me |
| 00:24:13 | 00:24:16 | your people your names |
| 00:24:14 | 00:24:18 | your people with with with feelings and |
| 00:24:16 | 00:24:20 | thoughts and and problems and concerns |
| 00:24:18 | 00:24:22 | you're not such and such at such and |
| 00:24:20 | 00:24:23 | such gmail.com |
| 00:24:22 | 00:24:24 | and your credit card numbers that's not |
| 00:24:23 | 00:24:25 | who you are a lot of times people think |
| 00:24:24 | 00:24:26 | about that |
| 00:24:25 | 00:24:28 | don't think about that when they're |
| 00:24:26 | 00:24:28 | making their offers and then because |
| 00:24:28 | 00:24:30 | they're not thinking that they're |
| 00:24:28 | 00:24:31 | selling to a person because they feel |
| 00:24:30 | 00:24:32 | like they're selling only to a credit |
| 00:24:31 | 00:24:34 | card |
| 00:24:32 | 00:24:35 | number and email address they don't |
| 00:24:34 | 00:24:36 | think about whether |
| 00:24:35 | 00:24:38 | the person that they're selling to would |
| 00:24:36 | 00:24:40 | actually be into what it is |
| 00:24:38 | 00:24:41 | that they're selling what actually would |
| 00:24:40 | 00:24:42 | i be interested in so you can say would |
| 00:24:41 | 00:24:43 | i buy this |
| 00:24:42 | 00:24:45 | does this offer seem like something like |
| 00:24:43 | 00:24:45 | if i were them that i would want and if |
| 00:24:45 | 00:24:47 | no |
| 00:24:45 | 00:24:49 | then then it's not it's definitely not |
| 00:24:47 | 00:24:50 | good or maybe not or at least you test |
| 00:24:49 | 00:24:51 | it but ask yourself this question don't |
| 00:24:50 | 00:24:53 | just assume that |
| 00:24:51 | 00:24:54 | you're selling to again nameless faces |
| 00:24:53 | 00:24:56 | faceless people and you can just shove |
| 00:24:54 | 00:24:57 | any offer in their face and they'll just |
| 00:24:56 | 00:24:58 | take it because they just will you know |
| 00:24:57 | 00:24:59 | and especially if you wouldn't buy what |
| 00:24:58 | 00:25:00 | you're selling |
| 00:24:59 | 00:25:02 | if you would not buy what you're selling |
| 00:25:00 | 00:25:04 | why would anybody else and if you need |
| 00:25:02 | 00:25:04 | more a more in-depth answer or a thing |
| 00:25:04 | 00:25:06 | on this |
| 00:25:04 | 00:25:07 | reseller be sold by grant cardone and |
| 00:25:06 | 00:25:09 | the whole the whole |
| 00:25:07 | 00:25:10 | premise of the book is if you're not |
| 00:25:09 | 00:25:11 | sold on what you're selling why with the |
| 00:25:10 | 00:25:12 | customer |
| 00:25:11 | 00:25:13 | and this is why a lot of times people |
| 00:25:12 | 00:25:14 | have trouble selling because they |
| 00:25:13 | 00:25:15 | wouldn't even buy what they're selling |
| 00:25:14 | 00:25:15 | if you wouldn't even buy what you're |
| 00:25:15 | 00:25:18 | selling |
| 00:25:15 | 00:25:21 | who else would so here are some examples |
| 00:25:18 | 00:25:22 | and i'll sort of call back to this six |
| 00:25:21 | 00:25:24 | now this what this is is |
| 00:25:22 | 00:25:26 | use numbers okay developmental |
| 00:25:24 | 00:25:28 | advantages now what that is |
| 00:25:26 | 00:25:30 | is that's a hot button phrase for |
| 00:25:28 | 00:25:30 | because and what this product is this |
| 00:25:30 | 00:25:33 | was |
| 00:25:30 | 00:25:34 | a magnetik math blocks and and this |
| 00:25:33 | 00:25:35 | actually has a lot of these things in |
| 00:25:34 | 00:25:36 | there and i'll show you each |
| 00:25:35 | 00:25:38 | one one of the things that i like to do |
| 00:25:36 | 00:25:40 | is i like to read chunks of copy and |
| 00:25:38 | 00:25:41 | then go in and like |
| 00:25:40 | 00:25:43 | point and like take it out so this is |
| 00:25:41 | 00:25:44 | one thing this is another thing |
| 00:25:43 | 00:25:45 | this is another thing this is another |
| 00:25:44 | 00:25:48 | thing i'll show you what these things |
| 00:25:45 | 00:25:50 | are but this is for |
| 00:25:48 | 00:25:51 | uh we're selling these magnetik math |
| 00:25:50 | 00:25:54 | blocks for kids |
| 00:25:51 | 00:25:55 | and so what i know is okay so these |
| 00:25:54 | 00:25:57 | people |
| 00:25:55 | 00:25:59 | want developmental advantages for their |
| 00:25:57 | 00:26:00 | kids so now this isn't like |
| 00:25:59 | 00:26:02 | my computer's on a stand it's like |
| 00:26:00 | 00:26:02 | swinging i gotta hold it still here or |
| 00:26:02 | 00:26:05 | swiveling |
| 00:26:02 | 00:26:06 | for kids that's the almost calling out |
| 00:26:05 | 00:26:08 | the niche or the customer |
| 00:26:06 | 00:26:10 | and this is the number thing and this is |
| 00:26:08 | 00:26:12 | the product so if you look at this ebook |
| 00:26:10 | 00:26:12 | title and i'm not saying all these are |
| 00:26:12 | 00:26:15 | like this |
| 00:26:12 | 00:26:16 | but how many how many useless words are |
| 00:26:15 | 00:26:19 | in here or words that you could |
| 00:26:16 | 00:26:21 | eliminate of and four and this is a |
| 00:26:19 | 00:26:23 | not my intention but it's almost like a |
| 00:26:21 | 00:26:23 | copywriting tiknique is if you look at |
| 00:26:23 | 00:26:24 | the |
| 00:26:23 | 00:26:26 | if you look at your sentences and ask |
| 00:26:24 | 00:26:27 | yourself how many words could you |
| 00:26:26 | 00:26:30 | possibly take out |
| 00:26:27 | 00:26:31 | so here six is that's the number of tips |
| 00:26:30 | 00:26:33 | this is the hot button thing that's your |
| 00:26:31 | 00:26:34 | transition word that's the name of the |
| 00:26:33 | 00:26:36 | product that's the name of the niche and |
| 00:26:34 | 00:26:37 | that's another transition work |
| 00:26:36 | 00:26:39 | so we're using up all our real estate we |
| 00:26:37 | 00:26:41 | don't have any frivolous |
| 00:26:39 | 00:26:42 | meaning meaningless words okay so next |
| 00:26:41 | 00:26:44 | irritating me how it's doing this but |
| 00:26:42 | 00:26:45 | the pro the problem is if i go into full |
| 00:26:44 | 00:26:47 | presentation mode |
| 00:26:45 | 00:26:48 | i can't see anybody commenting or |
| 00:26:47 | 00:26:50 | anything like that so there's like some |
| 00:26:48 | 00:26:50 | horrible tiknical difficulty and i'll |
| 00:26:50 | 00:26:52 | look at the chat |
| 00:26:50 | 00:26:53 | after this i'm just not stopping in the |
| 00:26:52 | 00:26:54 | middle right now and i can answer |
| 00:26:53 | 00:26:55 | questions |
| 00:26:54 | 00:26:57 | so hopefully nothing's broken and |
| 00:26:55 | 00:26:59 | everybody can hear me so next |
| 00:26:57 | 00:27:01 | um next ebook title chords made simple |
| 00:26:59 | 00:27:02 | now what this is okay so chords made |
| 00:27:01 | 00:27:03 | simple |
| 00:27:02 | 00:27:05 | could just be the title and that's what |
| 00:27:03 | 00:27:06 | a lot of people would do oh |
| 00:27:05 | 00:27:08 | i'm gonna give you access to chords made |
| 00:27:06 | 00:27:10 | simple all right but look |
| 00:27:08 | 00:27:12 | that that would be if this if you just |
| 00:27:10 | 00:27:14 | use chords made simple here |
| 00:27:12 | 00:27:16 | that would be a stop and think title |
| 00:27:14 | 00:27:18 | well what does chords a simple mean |
| 00:27:16 | 00:27:19 | made simple mean i have no idea then |
| 00:27:18 | 00:27:20 | this is the colon this is what i mean by |
| 00:27:19 | 00:27:23 | used colons |
| 00:27:20 | 00:27:24 | so you kind of have this is telling you |
| 00:27:23 | 00:27:25 | generally what it's about okay |
| 00:27:24 | 00:27:27 | coordinate simple okay i'm i want my |
| 00:27:25 | 00:27:28 | chords to be simple i'm interested and |
| 00:27:27 | 00:27:30 | then use a colon here |
| 00:27:28 | 00:27:31 | to kind of have like a different thought |
| 00:27:30 | 00:27:32 | there but make it make sense in the |
| 00:27:31 | 00:27:34 | context of this |
| 00:27:32 | 00:27:36 | this whole thing right here being one |
| 00:27:34 | 00:27:38 | digital bonus title |
| 00:27:36 | 00:27:40 | discover the only eight chords needed to |
| 00:27:38 | 00:27:43 | play thousands of songs |
| 00:27:40 | 00:27:45 | now what this is is an example of |
| 00:27:43 | 00:27:47 | so first of all chords made simple |
| 00:27:45 | 00:27:48 | discover that's like a magical |
| 00:27:47 | 00:27:50 | copywriting word there's not very |
| 00:27:48 | 00:27:51 | magical words but discovers one of them |
| 00:27:50 | 00:27:53 | the only eight chords needed |
| 00:27:51 | 00:27:55 | that's curiosity oh what chords are |
| 00:27:53 | 00:27:56 | these and then needed to play thousands |
| 00:27:55 | 00:27:57 | of songs that's a claim |
| 00:27:56 | 00:27:59 | also and so we have we have a bunch of |
| 00:27:57 | 00:28:00 | things here that again you don't have to |
| 00:27:59 | 00:28:01 | use |
| 00:28:00 | 00:28:03 | all of these but you notike like the |
| 00:28:01 | 00:28:04 | first two i'm using numbers multiple |
| 00:28:03 | 00:28:06 | numbers in this one even we have the |
| 00:28:04 | 00:28:07 | thousands of songs oh only eight chords |
| 00:28:06 | 00:28:08 | to play thousands of songs like you're |
| 00:28:07 | 00:28:10 | they're gonna be |
| 00:28:08 | 00:28:11 | someone that cares about this is gonna |
| 00:28:10 | 00:28:12 | really care about this book |
| 00:28:11 | 00:28:14 | especially because i you can see my |
| 00:28:12 | 00:28:15 | guitars on the wall like i know this |
| 00:28:14 | 00:28:16 | niche really well |
| 00:28:15 | 00:28:18 | and when people hear this oh yeah like i |
| 00:28:16 | 00:28:19 | wanna because they think that in order |
| 00:28:18 | 00:28:20 | to play thousands of songs they have to |
| 00:28:19 | 00:28:20 | learn every single chord out there it's |
| 00:28:20 | 00:28:22 | not true |
| 00:28:20 | 00:28:24 | so it's very high value to them and this |
| 00:28:22 | 00:28:26 | is the thing i don't know if i said this |
| 00:28:24 | 00:28:28 | in so many words but i'll say this now |
| 00:28:26 | 00:28:30 | your if if your bonuses are not seen as |
| 00:28:28 | 00:28:31 | valuable to like what |
| 00:28:30 | 00:28:33 | they are to the person they're not going |
| 00:28:31 | 00:28:35 | to care and even so |
| 00:28:33 | 00:28:36 | and if i take this bonus which would be |
| 00:28:35 | 00:28:38 | really really valuable in the guitar |
| 00:28:36 | 00:28:39 | market and then try to sell it to this |
| 00:28:38 | 00:28:40 | person they're gonna be like why do i |
| 00:28:39 | 00:28:43 | care about that and like yeah |
| 00:28:40 | 00:28:44 | you're not gonna be positioning a bonus |
| 00:28:43 | 00:28:46 | for one niche to another |
| 00:28:44 | 00:28:48 | but people in a sense do this where the |
| 00:28:46 | 00:28:49 | bonus that they pick |
| 00:28:48 | 00:28:50 | like they think logically think that |
| 00:28:49 | 00:28:52 | their person would care about it but |
| 00:28:50 | 00:28:53 | they really don't so if |
| 00:28:52 | 00:28:55 | you could have the best thing in the |
| 00:28:53 | 00:28:56 | world but if it's not |
| 00:28:55 | 00:28:58 | valuable to the person they're not going |
| 00:28:56 | 00:28:59 | to care like i could tell somebody |
| 00:28:58 | 00:29:01 | that i would write all the copy for |
| 00:28:59 | 00:29:02 | their funnel but if they're not an |
| 00:29:01 | 00:29:03 | online marketer and they don't know what |
| 00:29:02 | 00:29:04 | a funnel is they're not going to care |
| 00:29:03 | 00:29:05 | there's no amount of money that they |
| 00:29:04 | 00:29:06 | would pay |
| 00:29:05 | 00:29:08 | they don't care so make sure that the |
| 00:29:06 | 00:29:10 | person if nothing else if you do |
| 00:29:08 | 00:29:11 | or take away nothing else from this |
| 00:29:10 | 00:29:14 | whole entire presentation that |
| 00:29:11 | 00:29:15 | if your person does not care about your |
| 00:29:14 | 00:29:16 | bonus don't care |
| 00:29:15 | 00:29:18 | what it is or what it could do for them |
| 00:29:16 | 00:29:20 | and they don't see it as valuable |
| 00:29:18 | 00:29:22 | like it's not it doesn't matter and you |
| 00:29:20 | 00:29:24 | can't make them see this value |
| 00:29:22 | 00:29:25 | there's another important distinction i |
| 00:29:24 | 00:29:28 | already know |
| 00:29:25 | 00:29:29 | write this down i already know that the |
| 00:29:28 | 00:29:30 | person |
| 00:29:29 | 00:29:32 | who's gonna take this product and take |
| 00:29:30 | 00:29:34 | this bonus will see this is valuable |
| 00:29:32 | 00:29:35 | i already know that the person who's |
| 00:29:34 | 00:29:37 | gonna see this product and take this |
| 00:29:35 | 00:29:39 | bonus will see it as valuable |
| 00:29:37 | 00:29:40 | i'm not hoping that they will i know how |
| 00:29:39 | 00:29:41 | do you know research there's tons of |
| 00:29:40 | 00:29:43 | other |
| 00:29:41 | 00:29:44 | things we might even have other episodes |
| 00:29:43 | 00:29:45 | of insiders where we tok about research |
| 00:29:44 | 00:29:46 | and if we don't i just give myself an |
| 00:29:45 | 00:29:47 | idea |
| 00:29:46 | 00:29:48 | for another one even though most people |
| 00:29:47 | 00:29:50 | hate research actually i do remember a |
| 00:29:48 | 00:29:50 | research episode a couple of them kind |
| 00:29:50 | 00:29:52 | of |
| 00:29:50 | 00:29:53 | so next guitar care secrets the |
| 00:29:52 | 00:29:54 | essential guide for keeping your guitar |
| 00:29:53 | 00:29:57 | in mint condition |
| 00:29:54 | 00:29:57 | now this is we're using the uh the colon |
| 00:29:57 | 00:29:59 | thing here |
| 00:29:57 | 00:30:00 | also so this i believe the front end |
| 00:29:59 | 00:30:02 | product was this little |
| 00:30:00 | 00:30:03 | i don't think i have one here this |
| 00:30:02 | 00:30:04 | little no because my yeah it's this |
| 00:30:03 | 00:30:06 | little clamp |
| 00:30:04 | 00:30:08 | that goes on your guitar that allows you |
| 00:30:06 | 00:30:09 | to play certain chords without having to |
| 00:30:08 | 00:30:11 | move your hands around just makes it |
| 00:30:09 | 00:30:15 | easier um but what i do know |
| 00:30:11 | 00:30:16 | about our these clients is that everyone |
| 00:30:15 | 00:30:18 | when people buy a guitar they're getting |
| 00:30:16 | 00:30:19 | into guitar they're really worried about |
| 00:30:18 | 00:30:22 | clearly cleaning the guitar and keeping |
| 00:30:19 | 00:30:22 | it clean so i know that they care about |
| 00:30:22 | 00:30:23 | this |
| 00:30:22 | 00:30:24 | the next thing is the essential guide |
| 00:30:23 | 00:30:26 | for keeping your guitar in mint |
| 00:30:24 | 00:30:28 | condition the essential guide |
| 00:30:26 | 00:30:30 | that's kind of like a there are certain |
| 00:30:28 | 00:30:31 | things that you can i don't say like |
| 00:30:30 | 00:30:33 | buzzwords but generic terms that |
| 00:30:31 | 00:30:35 | actually do have high perceived value |
| 00:30:33 | 00:30:37 | and the essential guide for xyz |
| 00:30:35 | 00:30:38 | so you could you could do anything else |
| 00:30:37 | 00:30:39 | dog grooming secrets the essential guide |
| 00:30:38 | 00:30:41 | for |
| 00:30:39 | 00:30:42 | xyz and then the thing but the thing is |
| 00:30:41 | 00:30:44 | you have to make sure that each |
| 00:30:42 | 00:30:45 | piece like if we were going to make a |
| 00:30:44 | 00:30:47 | template out of this blank |
| 00:30:45 | 00:30:49 | care secrets the essential guide for |
| 00:30:47 | 00:30:50 | blank if you're going to do that you |
| 00:30:49 | 00:30:51 | have to make sure that the things that |
| 00:30:50 | 00:30:52 | you're filling in the blank with are |
| 00:30:51 | 00:30:53 | things that people care about and they |
| 00:30:52 | 00:30:54 | can't be things that you think that they |
| 00:30:53 | 00:30:55 | care about they have to be things |
| 00:30:54 | 00:30:57 | that based upon your research that they |
| 00:30:55 | 00:30:58 | know that they care about so this whole |
| 00:30:57 | 00:30:59 | thing keeping your guitar in mint |
| 00:30:58 | 00:31:00 | condition i used to work in a guitar |
| 00:30:59 | 00:31:00 | store and people call them and be like |
| 00:31:00 | 00:31:01 | hey |
| 00:31:00 | 00:31:03 | you're buying my guitars i'm in |
| 00:31:01 | 00:31:06 | condition like the funny part about it |
| 00:31:03 | 00:31:07 | is as soon as a guitar leaves |
| 00:31:06 | 00:31:10 | the the factory is taken out of the |
| 00:31:07 | 00:31:11 | plastik case it's not mid condition |
| 00:31:10 | 00:31:12 | anymore |
| 00:31:11 | 00:31:13 | but they think it's a main condition |
| 00:31:12 | 00:31:14 | they want to believe it's a mint |
| 00:31:13 | 00:31:17 | condition they love saying that it's in |
| 00:31:14 | 00:31:18 | mid condition like it left the mid so i |
| 00:31:17 | 00:31:19 | used to think that mint condition meant |
| 00:31:18 | 00:31:21 | like mint flavor |
| 00:31:19 | 00:31:22 | i think a lot of people do but uh i |
| 00:31:21 | 00:31:23 | don't know when i stopped thinking that |
| 00:31:22 | 00:31:24 | i think i realized that when i started |
| 00:31:23 | 00:31:25 | working at a guitar store i really |
| 00:31:24 | 00:31:28 | realized put that |
| 00:31:25 | 00:31:30 | up um yeah so let's go to the next one |
| 00:31:28 | 00:31:31 | so 101 cross-stitching secrets and |
| 00:31:30 | 00:31:33 | strategies |
| 00:31:31 | 00:31:34 | so this is a really simple one but 101 |
| 00:31:33 | 00:31:35 | cross-stitching secrets and strategies |
| 00:31:34 | 00:31:37 | we probably could have done better with |
| 00:31:35 | 00:31:39 | this like uh 101 |
| 00:31:37 | 00:31:40 | cross-stitching patterns for every |
| 00:31:39 | 00:31:41 | season or something like that i'm just |
| 00:31:40 | 00:31:42 | thinking |
| 00:31:41 | 00:31:43 | and this is another thing too when i |
| 00:31:42 | 00:31:45 | write these sometimes i'll go back to |
| 00:31:43 | 00:31:46 | them and this is actually this funnel |
| 00:31:45 | 00:31:47 | got over 10k a month |
| 00:31:46 | 00:31:49 | so it's where i like to pat myself on |
| 00:31:47 | 00:31:50 | the back and also you know let you guys |
| 00:31:49 | 00:31:52 | know what we that we that we know we're |
| 00:31:50 | 00:31:52 | toking about as well as we both got to |
| 00:31:52 | 00:31:55 | 10 000 |
| 00:31:52 | 00:31:55 | a month it's definitely doing more now |
| 00:31:55 | 00:31:57 | um |
| 00:31:55 | 00:31:59 | where i'll look back at some of the |
| 00:31:57 | 00:32:00 | stuff i wrote and i realized i can make |
| 00:31:59 | 00:32:02 | it better and this is another |
| 00:32:00 | 00:32:03 | random copywriting tip don't just settle |
| 00:32:02 | 00:32:05 | when you write something if you read it |
| 00:32:03 | 00:32:06 | once it could be good go back to it |
| 00:32:05 | 00:32:08 | later and change it you just get other |
| 00:32:06 | 00:32:10 | ideas but 101 there's |
| 00:32:08 | 00:32:12 | if you really have 101 cross street |
| 00:32:10 | 00:32:14 | secrets and strategies in here |
| 00:32:12 | 00:32:15 | then there's a lot of value there like |
| 00:32:14 | 00:32:17 | because that's 100 of something |
| 00:32:15 | 00:32:19 | so people find it really valuable um |
| 00:32:17 | 00:32:20 | next this was it one for the survival |
| 00:32:19 | 00:32:22 | niche |
| 00:32:20 | 00:32:24 | the foragers cookbook we're using the |
| 00:32:22 | 00:32:27 | colon what to eat and what to avoid |
| 00:32:24 | 00:32:29 | and start in in the wilderness and so |
| 00:32:27 | 00:32:31 | this bonus i believe was towards what |
| 00:32:29 | 00:32:32 | was it it was a it was a survival |
| 00:32:31 | 00:32:34 | flashlight and so we're selling them a |
| 00:32:32 | 00:32:35 | flashlight but i'm also like okay |
| 00:32:34 | 00:32:37 | what does someone else need when they're |
| 00:32:35 | 00:32:38 | camping and so they oh they are where |
| 00:32:37 | 00:32:39 | they're in their wilderness when they're |
| 00:32:38 | 00:32:40 | trying to survive |
| 00:32:39 | 00:32:42 | they want to know how to cook books so a |
| 00:32:40 | 00:32:42 | forager that's someone who searches for |
| 00:32:42 | 00:32:45 | food |
| 00:32:42 | 00:32:47 | cookbook is kind of like a it's a |
| 00:32:45 | 00:32:49 | i don't say it's like cute but it's like |
| 00:32:47 | 00:32:51 | saying that a cookbook for |
| 00:32:49 | 00:32:52 | these people what to eat and what to |
| 00:32:51 | 00:32:54 | avoid when in the wilderness |
| 00:32:52 | 00:32:55 | and it's okay so you know there's no |
| 00:32:54 | 00:32:56 | question about what this is about and |
| 00:32:55 | 00:32:59 | this last one here |
| 00:32:56 | 00:33:00 | the survivalists that's the again we |
| 00:32:59 | 00:33:01 | have essential guide you see us using |
| 00:33:00 | 00:33:03 | that a couple different places |
| 00:33:01 | 00:33:04 | where that's calling out the niche to |
| 00:33:03 | 00:33:07 | living to off-grid living |
| 00:33:04 | 00:33:08 | and that's a that's a niche term well |
| 00:33:07 | 00:33:12 | we're going to live off the grid |
| 00:33:08 | 00:33:14 | so again these these ebook titles |
| 00:33:12 | 00:33:15 | are these digital bonus titles are they |
| 00:33:14 | 00:33:17 | amazing are they not i |
| 00:33:15 | 00:33:18 | i mean i know that these converted |
| 00:33:17 | 00:33:19 | that's what i do know and what i also do |
| 00:33:18 | 00:33:21 | know is that |
| 00:33:19 | 00:33:22 | they're not just these kind of thrown |
| 00:33:21 | 00:33:24 | together um |
| 00:33:22 | 00:33:25 | you know the essential guide to dog |
| 00:33:24 | 00:33:25 | grooming like i would never say the |
| 00:33:25 | 00:33:27 | essential |
| 00:33:25 | 00:33:30 | guide to dog grooming and just leave |
| 00:33:27 | 00:33:32 | that alone i would say |
| 00:33:30 | 00:33:33 | um 10 easy ways to become a professional |
| 00:33:32 | 00:33:36 | dog |
| 00:33:33 | 00:33:36 | grooming quality groomer at home so |
| 00:33:36 | 00:33:40 | oftentimes |
| 00:33:36 | 00:33:42 | if you have our ebook title and it |
| 00:33:40 | 00:33:44 | is kind of general and it is a stop and |
| 00:33:42 | 00:33:44 | think title then you put a colon there |
| 00:33:44 | 00:33:46 | and then you |
| 00:33:44 | 00:33:47 | expand or expound i don't know if i'm |
| 00:33:46 | 00:33:49 | using that word correctly |
| 00:33:47 | 00:33:51 | on what is in the book so that there's |
| 00:33:49 | 00:33:52 | no question there's more perceived value |
| 00:33:51 | 00:33:54 | and then you do all these things here |
| 00:33:52 | 00:33:56 | like use numbers |
| 00:33:54 | 00:33:58 | mention the product in it include hot |
| 00:33:56 | 00:33:59 | button words and phrases use colon build |
| 00:33:58 | 00:34:00 | curiosity make claims |
| 00:33:59 | 00:34:03 | call it an edge call it the customer and |
| 00:34:00 | 00:34:04 | then ask yourself these questions so |
| 00:34:03 | 00:34:06 | my my number one thing on this is don't |
| 00:34:04 | 00:34:09 | drive yourself crazy with this |
| 00:34:06 | 00:34:10 | but also don't mail this in if you can |
| 00:34:09 | 00:34:13 | just do a couple things |
| 00:34:10 | 00:34:14 | number one remember more stuff does not |
| 00:34:13 | 00:34:15 | equal more value |
| 00:34:14 | 00:34:17 | number two make it make sense in the |
| 00:34:15 | 00:34:20 | overall context of the offer |
| 00:34:17 | 00:34:20 | and then you know do a few of these |
| 00:34:20 | 00:34:22 | things here |
| 00:34:20 | 00:34:23 | you're going to be way ahead of the game |
| 00:34:22 | 00:34:25 | and then you're not going to be |
| 00:34:23 | 00:34:27 | adding these digital bonuses that nobody |
| 00:34:25 | 00:34:28 | cares about to your offer |
| 00:34:27 | 00:34:30 | and wondering why they don't sell and |
| 00:34:28 | 00:34:31 | then thinking that what we're teaching |
| 00:34:30 | 00:34:32 | you doesn't work |
| 00:34:31 | 00:34:34 | this is the thing i don't want to be |
| 00:34:32 | 00:34:35 | like oh if you do what we say and it |
| 00:34:34 | 00:34:36 | doesn't work i'm like oh you did it |
| 00:34:35 | 00:34:37 | wrong if you would have done it right |
| 00:34:36 | 00:34:40 | because that sounds like |
| 00:34:37 | 00:34:40 | we're just you know trying to say that |
| 00:34:40 | 00:34:42 | you're |
| 00:34:40 | 00:34:43 | not successful because you did it wrong |
| 00:34:42 | 00:34:44 | it's not always that but you want to |
| 00:34:43 | 00:34:47 | make sure |
| 00:34:44 | 00:34:48 | that you're not just throwing stuff out |
| 00:34:47 | 00:34:50 | there you want to make sure you |
| 00:34:48 | 00:34:53 | you're thinking things through and then |
| 00:34:50 | 00:34:55 | having strategy behind |
| 00:34:53 | 00:34:56 | behind the tactiks because digital bonus |
| 00:34:55 | 00:34:59 | is a tactik it's a sales tactik |
| 00:34:56 | 00:35:00 | but that tactik has to be half strategy |
| 00:34:59 | 00:35:02 | has to be part of an overall strategy |
| 00:35:00 | 00:35:03 | then it also has to have strategy behind |
| 00:35:02 | 00:35:05 | you create those things |
| 00:35:03 | 00:35:06 | so this has been how to infect your |
| 00:35:05 | 00:35:07 | digital bonuses with hpv so you can |
| 00:35:06 | 00:35:16 | increase |
| 00:35:07 | 00:35:16 | clicks conversions and sales |
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