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montreal google ads expert

Published on: August 6 2023 by pipiads

Hello everyone, and welcome to our livestream! Today is December 28, 2018, and it's currently 11:21 AM. In the future, this may be a common practice for us to do livestreams on our YouTube channel as a marketing strategy. We can also use it for advertising and sharing news. I like to give the precise date and time to keep everyone informed. Today, I am continuing with my concept and I am here to assist you with your campaigns. I have a small presentation for you, which is a test we conducted during the holiday season. We decided to do livestreams to help those who wanted to promote their campaigns. I also do my work on my computer, sending traffic to various sources. I will go live to show you how it's done. If you need any help, feel free to let me know in the chat.

Now, let's talk about finding the right place to advertise. On our YouTube channel, we have a video with a lot of views. If you're on Facebook and want to chat with me, please let me know in the chat so that I can connect with you. YouTube and Twitch are also available options.

Okay, so let me show you the best place to find jobs. If you're on a landing page, follow my instructions. It's not practical to type it all out, so I have prepared a video in advance to guide you through the process. It will show you exactly where to click so that you don't get lost. On your mobile, it might be a bit different, but you can still find our channel on YouTube.

I want to emphasize that if you have any questions, we are here to assist you. We can help you with your landing pages and provide examples of promotions. Just let us know what you need.

Now, let's talk about negative keywords. It's important to create a list of negative keywords for your campaigns. This way, you can avoid targeting irrelevant audiences. I will show you an example using a bank in Brossard. If you only want to target specific locations, such as Saint-Hubert, La Prairie, Beauregard, and Saint-Lambert, you need to create a list of negative keywords to exclude other areas. This will help you optimize your campaigns and reach the right audience.

It's crucial to share your negative keyword lists between campaigns to save time and effort. It's easier to manage and optimize your campaigns when you have a structured list of negative keywords. I recently reviewed a colleague's Google account and noticed that there were no shared negative keyword lists. This can lead to inefficiencies and missed opportunities.

When it comes to landing pages, it's important to have a clear call-to-action and conversion goals. For example, if you have a landing page for a forklift rental company, you can include a contact form or a toll-free number. These are important elements for maximizing conversions.

In your Google Ads dashboard, you can see all your campaigns and their performance. When optimizing a campaign, it's crucial to focus on conversions. If you're not getting enough conversions, it's time to review your keywords and consider adding negative keywords to refine your targeting.

So, how do you achieve a conversion rate of 4% or higher? It's simple: use negative keywords. By excluding irrelevant traffic, you can increase the quality of your clicks and improve your conversion rate.

Tracking phone numbers is also important for measuring conversions. In this case, we have 53 conversions, which means that two keywords led to actual conversions. Many of you may have experienced low conversion rates in the past, but by using negative keywords effectively, you can achieve higher conversion rates.

To summarize, creating and sharing negative keyword lists is crucial for optimizing your campaigns. By excluding irrelevant traffic, you can improve your conversion rates and maximize the effectiveness of your marketing efforts. If you're interested in learning more or have any questions, feel free to subscribe to our channel and join the conversation in the comments. We're here to help you succeed in your online marketing endeavors.

Google Ads - Dois-je gérer mes campagnes Google Ads moi-même? - Agence Web

Bonjour! Dans cette vidéo, je vais essayer de répondre à la question : Dois-je ou pas gérer mes campagnes moi-même? Vous allez voir qu'il y a des avantages importants à gérer ses campagnes soi-même, mais il y a aussi des inconvénients. Il y a évidemment des avantages à déléguer ce travail. Donc, je vais énumérer les 3-4 avantages et inconvénients principaux pour chacune des deux options. Commençons par les avantages.

Avantages de gérer ses campagnes soi-même:

- Pas de frais de gestion

- Contrôle total du compte

- Intérêt pour le marketing

Inconvénients de gérer ses campagnes soi-même:

- Temps et apprentissage nécessaires

- Nécessité de constance

- Possibilité de faire des erreurs

Un autre point important à prendre en compte est le temps. Gérer des campagnes Google Ads demande du temps et de la constance. Il est important de savoir combien de temps vous pouvez consacrer à cela et si vous avez les connaissances nécessaires. De plus, si vous passez du temps à gérer vos campagnes, vous ne le passez pas à faire autre chose. Il est donc important de savoir comment vous souhaitez utiliser votre temps.

Un autre inconvénient peut également être considéré comme un avantage lorsque vous passez par une agence ou un indépendant. Vous bénéficiez de leur expérience et vous évitez de commettre les mêmes erreurs. Cependant, cela a bien sûr un coût.

En conclusion, il y a des avantages et des inconvénients à gérer ses campagnes Google Ads soi-même. Si votre budget est faible et que vous avez envie d'apprendre, il peut être intéressant de le faire vous-même. Par contre, si vous avez un budget important, des enjeux importants ou que vous n'avez pas le temps ou l'envie de le faire, il est préférable de déléguer. C'est à vous de décider ce qui vous convient le mieux.

Merci d'avoir regardé cette vidéo jusqu'au bout! N'hésitez pas à la partager, à la liker et à nous envoyer vos commentaires. Nous apprécions votre soutien!

Tracking stolen cars: How they could end up in West Africa (Marketplace)

- The article discusses the alarming issue of stolen cars from Canada ending up in West Africa, specifically in Nigeria.

- The author highlights the ease with which cars are stolen in Canada and the lack of measures taken by car makers, insurance companies, and the police to prevent these thefts.

- The story follows the experiences of car owners who have had their vehicles stolen and showcases how quickly and easily cars can be stolen using various techniques.

Body:

- The author introduces the story by recounting the experience of Nathalie Cara, whose Lexus was stolen in Toronto. The author emphasizes the shock and panic felt by car owners upon discovering their stolen vehicles.

- The author reveals that stolen cars from Canada, such as a Honda CRV and a Ford F150 pickup truck, are found in Nigerian car lots and gas stations.

- The author explains how the team of researchers used vehicle identification numbers (VIN) to confirm that the stolen cars from Canada were indeed in Nigeria.

- The author delves into the process of car theft in Canada, describing how thieves use lockpicking tools to gain access to vehicles and steal them within minutes.

- The author includes a segment where a locksmith demonstrates how quickly a car can be stolen using lockpicking tools and a key programmer.

- The author includes footage of car thieves using relay attacks to steal cars by boosting signals from key fobs inside homes.

- The author follows the experience of Judy Huyer, whose brand new Honda CRV was stolen from a shopping mall. Judy expresses her feelings of insecurity and questions the responsibility of car manufacturers in providing better safeguards against theft.

- The author presents statistics obtained from Ontario's ministry of transportation, revealing the preferred car models targeted by thieves, such as the Lexus LX.

- The author showcases the efforts of the Peel Region's auto theft squad in recovering stolen vehicles and laying criminal charges against those involved.

- The article sheds light on the alarming issue of car theft in Canada and the ease with which stolen cars end up in West Africa.

- The author emphasizes the need for car makers, insurance companies, and the police to take more proactive measures to prevent car theft and protect car owners.

- The article leaves readers with a sense of concern and urgency regarding the need for better security measures and enforcement to combat car theft.

How To Create A YouTube Ads Sales Funnel For Ecommerce

Hello, this is Benjamin Kepner of Global Social Media Marketing. Today, we are going to talk about how to generate massive sales for your ecommerce business with YouTube ads. This presentation was created for a conference, and we're going to jump right into it. So, let's get started and learn how to explode those sales in 2021 with YouTube ads.

- Welcome all attendees to the 2021 Global Internet of Things RFID Cloud and Drone Summit, as well as the 2021 Global ICT and Emerging Technology Summit.

- My name is Benjamin Kepner, and I will be the featured speaker for this presentation.

- Although I couldn't present this live on a webinar, I have recorded it so that attendees can still watch and benefit from the presentation.

- Today, we will be discussing how to create a YouTube ad sales funnel for ecommerce.

About Me:

- I am Benjamin Kepner, the CEO of Global Social Media Marketing.

- I have several YouTube ads credentials, including authored ebooks and experience working in over 40 different industries.

- I have received training from top YouTubers like Sean Cannell and Tom Breeze.

- As a Google for Education certified trainer and instructor, I have over 10 years of experience creating YouTube videos and generating over $200,000 in YouTube ad sales in 2020.

Example YouTube Ad:

- Here is an example of a YouTube ad that has converted sales for us at Global Social Media Marketing.

- It effectively introduces our company and what we do in a concise manner.

- This one-minute ad generated hundreds of leads and sales.

- You can find this ad on our YouTube channel at Global Social Media Marketing.

Free YouTube Marketing Course:

- If you stick around for the entire presentation, you will get access to our free YouTube marketing course.

- To gain access, simply email me at the end of the presentation.

- You will also have the opportunity to book a strategy call with me to discuss how we can help your business grow and increase sales with YouTube ads in 2021.

Success Story:

- Let me share an example of a client who achieved huge success with YouTube ads in 2020.

- This e-commerce client spent over $80,000 with us over a seven-month period and generated over 18,000 leads, resulting in $165,000 in revenue.

- This proves that YouTube has immense potential for generating sales, regardless of the environment.

The Rise of YouTube:

- YouTube is the new television, with 65% of people using it to solve problems.

- By 2025, 50% of viewers under 32 won't subscribe to pay television anymore.

- Internet streaming platforms like Netflix, Hulu, and YouTube are becoming more popular than traditional TV.

- 6 out of 10 people prefer to watch videos online.

Example of Successful YouTube Ad:

- Nike's Just Do It campaign is one of the most successful YouTube ads of 2020.

- Nike realized that e-commerce now accounts for 30% of their sales.

- In 2020, they surpassed an 82% increase in e-commerce, crushing their goals for the next three years.

- Their YouTube ad featuring LeBron James had nearly 120 million views in just eight months.

Analysis of Nike's YouTube Ad:

- This emotional ad engages and inspires viewers.

- The music, storytelling, and message of resilience make it powerful.

- The first five seconds hook viewers by mentioning LeBron James' historic comeback.

- The video is short and sweet, lasting about a minute and a half.

- It humanizes Nike's brand by showing real-life athletes and their training.

The Power of Celebrity:

- Using celebrities in YouTube ads allows viewers to associate with them.

- Nike's ad with LeBron James resonated with audiences due to his inspiring journey.

- Great storytelling not only focuses on the story but also the relatable characters.

- YouTube ads have tremendous potential to generate sales for your e-commerce business.

- As the media industry shifts, more people are turning to YouTube and internet streaming platforms.

- By creating engaging and emotional ads, like Nike's example, you can attract and convert viewers into customers.

- Take advantage of the rise of YouTube and start creating effective ads to boost your sales in 2021.

Remember to email me at the end of this presentation for access to our free YouTube marketing course and the opportunity to book a strategy call. Thank you for attending!

''Keyword planner tools''

Hello, everyone! Welcome to my live stream. It's currently 9:00 AM on Thursday, July 26th, the first week of construction. I'll be live with you for the next two weeks, every day except for Saturdays and Sundays. Welcome to all the future listeners as well. And don't forget to check out our YouTube channel, Alice, and subscribe. Also, feel free to like, share, and follow us on our various social media platforms.

Today, I'll be preparing a livestream on a software program that can revolutionize your business. But before we dive into that, let me show you an interesting email I received from Jean Sud at MF on July 16th. The email discusses the importance of ROI and how it relates to your business goals. It's fascinating to see how marketing trends, such as video and the 10x power, are changing the game.

Speaking of marketing trends, let's talk about Google AdWords. Google has made some significant changes to their platform, and I believe it's important to stay updated on the latest tools and features. One such tool is Google Ads Planner, which can help you calibrate your return on investment. It's essential to stay ahead of the game in the ever-evolving world of internet marketing.

When it comes to search engine marketing, the keywords you choose are crucial. It's important to understand the different options available to you. For example, you can use exact match keywords to target specific search terms. However, you should also be aware of negative keywords that can help optimize your campaign and improve your conversion rates.

Now, let's discuss the different matching options and their impact on your campaign. One option is exact match, which means your ads will only show up when someone searches for the exact term you've specified. This is useful for specific products or services. Another option is phrase match, which shows your ads when someone searches for a phrase that includes your specified keywords. Finally, there's broad match, which allows your ads to show up for related searches as well.

It's crucial to analyze the search terms that are triggering your ads. This can help you identify negative keywords and optimize your campaign further. By using the right matching options and carefully selecting your keywords, you can improve your ROI and increase your conversion rates.

Remember, it's not just about bidding the highest price for keywords. Google rewards advertisers with relevant and high-quality ads. So, it's important to align your ads with the needs and intentions of your target audience.

Budget allocation is another important factor to consider when running your campaigns. You need to determine how much you're willing to spend on each keyword. For example, if your budget is $300 per month and your cost per click is $11.60, you can expect around 26 clicks per month. With a conversion rate of 5%, that could lead to five new leads.

However, it's also important to consider other factors, such as the potential value of each lead. Sometimes, it's worth investing in higher-priced keywords if they have a higher potential for conversion and sales.

Lastly, don't forget to use tools like Motoris and Google Ads Planner to analyze the cost and potential of different keywords. This can help you make informed decisions about your budget allocation and optimize your campaigns for maximum results.

In conclusion, Google AdWords is a powerful tool for online marketing. By understanding the different matching options and using tools to analyze your keywords, you can optimize your campaigns and achieve a higher return on investment. So, make sure to stay updated on the latest trends and strategies in the world of search engine marketing.

Thank you for tuning in today, and I hope you found this information valuable. If you have any questions or need further clarification, feel free to reach out to us.

Google Ads (AdWords) FREE Account Audit

Hello, I'm John Tahan from Webpros C8a, a digital marketing agency based in Montreal. I have over 20 years of experience in online marketing, starting from the early days of Google.

My Experience:

- I started by building websites using HTML and later learned WordPress, where I built hundreds of websites and developed plugins for real estate agents.

- I then delved into SEO, optimizing pages for search engines and creating backlinks to rank websites on Google's first page.

- I expanded my knowledge to include paid advertising, specifically Google Ads. I became certified in Google Ads and Google Analytics.

- I have managed high-budget campaigns and have experience in affiliate marketing and working with CRM systems for email marketing.

- Additionally, I have created numerous sales funnels and landing pages.

The Power of Google Ads:

Google Ads is the most powerful platform on the internet. However, if not used properly, it can result in significant losses. If you are unsatisfied with your campaign's performance, ROI, or losing money, it's crucial to structure your campaigns correctly.

Proper Campaign Setup:

To ensure campaign success, you need to focus on campaign names, ad groups, keywords, ad copy, URLs, landing pages, and conversion tracking. Each element must be relevant and properly configured in your account.

Bidding Strategy:

You must determine your bidding strategy, whether it's manual bidding, smart bidding, target CPA, target ROAS, maximize clicks, or enhance clicks. Additionally, conversion tracking must be correctly set up to avoid false data.

Quality Score:

Google assigns a quality score to each keyword, ranging from one to ten, which determines your ad's position on the first page of Google. A higher quality score results in better ad positioning and lower cost per click.

Tracking Metrics:

To achieve a perfect campaign, tracking metrics is crucial. Key performance indicators (KPIs) such as impressions, click-through rate (CTR), conversions, and conversion cost help determine campaign success or failure.

Digital Marketing Audit:

I offer a complete free digital marketing audit, including a Google Ads account audit and a comprehensive evaluation of your website, on-page optimization, landing pages, sales funnels, and email marketing. This audit will provide insights to help improve your campaigns and understand your marketing efforts.

In conclusion, understanding and utilizing Google Ads properly is essential for success in online marketing. Whether you choose to learn and experiment yourself or seek assistance from experts like me, the goal is to win with Google and achieve a positive ROI. Take advantage of my free digital marketing audit to assess your campaigns and receive recommendations for improvement. Fill out the form and get started today.

I Asked Googlers How to Get Hired at Google

How Many Elite Code Questions Have You Solved?

- What's Your Favorite Moment at Google So Far?

- How Long Have You Been at Google?

- What Advice Do You Have for Someone Trying to Get into Google Right Now?

- Do You See Yourself Staying at Google in the Future?

My Favorite Moment at Google So Far:

- Being part of the end residence C program and getting to hang out with the group.

Favorite Perk of Working at Google:

- The food.

Advice for Someone Trying to Get into Google:

- Just keep trying.

Languages Used and Team Worked On:

- Working on Google workspace sign up, specifically workspace individual, using Java and Typescript.

Staying at Google in the Future:

- Yes, I see myself staying here.

- Today, we're on the Google campus asking Googlers questions about their experiences at Google. We'll be discussing topics such as favorite moments, advice for getting into Google, and their future plans at the company.

Ashutosh's Experience at Google:

- Name: Ashutosh

- Time at Google: 5 months

- Title: Software Engineer

- Brilliant experience so far.

Advice for Getting into Google:

- Work on your basics and understand important concepts.

Lesser Known Thing About Google:

- There are massages on every floor.

Yusuf's Experience at Google:

- Name: Yusuf Hassan

- Time at Google: 7 months

- Title: Software Engineer

- Enjoyable experience, learning from others.

Advice for Google Interviews:

- Show problem-solving ability, don't stress about getting every question right.

Shantanu's Experience at Google:

- Name: Shantanu

- Time at Google: 5 months

- Title: Software Engineer

- Emphasizes the importance of having the basics down.

Favorite Benefit of Google:

- Access to an amazing massage chair in the building.

Learning and Growing at Google:

- Good place to learn and grow as an engineer.

Milo's Experience at Google:

- Name: Milo

- Time at Google: 4 years

- Title: Agency Account Strategist

- Life-changing experience.

Advice for Getting into Google:

- Don't give up, the right opportunity will come.

Favorite Perk of Google:

- The 401K match.

Equity's Experience at Google:

- Name: Equity

- Time at Google: 17 years

- Title: Unemployed Manager

- Works on managing iOS devices and uses various technologies.

Favorite Moment at Google:

- No specific moment mentioned.

The article concludes by summarizing the various experiences and advice shared by Googlers.

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