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My First Amazon FBA Private Label Product - 5 Month Results

Published on: December 5 2022 by Travis Marziani

My First Amazon FBA Private Label Product - 5 Month Results

My First Amazon FBA Private Label Product - 5 Month Results

it's been five months since Ariana has
launched her Amazon product and there's
been some big successes in some big
failures we're in the middle of one of
the successes right now and we'll tok
about that later but first I want to
catch you up to speed so the first month
of launching her product she did 150
sales on Amazon about three thousand
dollars in revenue thousand dollars in
profit but every month since then has
only been I think fifteen hundred
dollars in sales about sixty units or so
and only five hundred dollars profit so
we're gonna tok about how she started
the company what's kind of how come the
sales have plateaued and what we're
gonna be doing to fix it so first off
let's tok about how you started the
company and like catch everybody up to
speed so step-by-step how'd you do it so
I created the product last year the idea
came about and we tossed around ideas
for wine flashcards which we thought
would be super useful for us to use and
for everyone else too which is a side
note that's one of the keys of the way
that I teach is create a product that
you want to exist create something
unique do not just slap a label on some
private label product and sell it that
it's so much harder to do that you're
not adding a lot of value I'll tok
about that and I'll put another video
together where I tok about that but
anyways back to the story easy to create
your own new product it's something fun
to same amount of work but you have a
lot more about it's a lot easier to
raise money with a Kickstarter yeah
Amazon okay so let's go back to it I'm
jumping around a little bit still a
little bit buzz from the coffee from
earlier so you had this idea and then I
guess the next step was making a
prototype making a prototype kind of
coming up with a vision of what we
wanted the product to look like yeah and
then we shared with a launch group on
Facebook that I created and so people
shared their ideas and to get people in
the launch group she used Instagram
which was a core part of it you go from
Instagram you get people into the launch
group and then what was the back getting
their email I can you know you know
what's the benefit of the launch group
so in the launch group there I post
different iterations of what it's
looking like
any updates that people want to make
even the logos like every single part of
it is basically crowd-sourced by the way
before we go any further I didn't
introduce myself
I'm Travis she's my girlfriend and she
came to me asking me how to make passive
income and I have a product on Amazon
that does about 40 50 thousand dollars
revenue I make a full-time income like
most my money comes from this one single
product so when she said she wanted make
passive income I kind of used her as my
guinea pig for what I call the passion
products formula which is a way to
create a product that you're passionate
about the most beautiful guinea pig out
so okay anyway so we have this product
launch group which we big part of the
benefit is it's going to help you create
the product because you you asked about
the logos what you did a really good job
of and it's really creating a product
that people actually want to use because
it's information that they want another
key part of it I think a lot of people
when I tell them create something that
you believe in that you're passionate
about they think well other people might
not want to buy it that's the huge part
of the launch group is getting people in
there and asking them is this something
you would buy and if not how do I make
this product better yeah and so that was
a good way to kind of validate that I
push it forward and it really encouraged
me to make a Kickstarter for it and so
at that point everyone got excited about
it I'm actually going to create the
product and so kickstart was a good way
to raise money also making sure that
there's interest in it it's one thing
for people to tell you hey that's a
really cool idea the Kickstarter is a
way for you to second validate it so the
first validation is two people give you
their email the next solid Asian is two
people join the launch group the next
one is are they interacting with you and
then the really big one is you say hey
I'm launching a Kickstarter it's $20 to
pre buy this product did they give you
the money so Ariana's goal was $5,000
and she raised a little surpass that
yeah a little over $5,000 and so that
was of course the extra validation that
was like okay let's move forward so then
at this point it's a little more of the
harder work doing research creating it
working with my
designer and with my manufacturer
getting the product ready took a few
months and basically we had it shipped
over and then I put it on Amazon and we
made a big mistake when we had it
shipped over from China we did air
shipping at first which I don't think
it's a problem necessarily it's a lot
more expensive and we were in a bit of a
rush but what we didn't do is we did the
boxes they shifted in were really thin
and about one in five of the Vino cards
our product one in five of our product
they were dented we're dented they were
damaged unusable yeah yeah so you know
those are little things that you have to
keep in mind but we fix the problem with
the air shipped ones and then we made
sure that when we actually had it sent
over by sea it was totally fine which
brings me to one more mistake we're
gonna get into the updates the last
mistake I want to share with you is we
ordered way too much we ordered about
two thousand so or even raised $5,000 in
the Kickstarter and me being me and she
pretty much spent enough almost nothing
to fund like to get the Kickstarter to
get it ready so this method is a good
way if you don't have a lot of cash I
always get people asking me like well I
don't have a lot of cash I can't create
my own product I say fine do what
Kickstarter raise the money early on so
she raised the $5,000 and then me being
me said hey I'm gonna I'm gonna loan the
company some money it's tiknically it's
our company I'm gonna loan the company
some money so we can buy 2,000 units
let's blow this up from the beginning
which probably in hindsight I'm happy I
did it but it was also a mistake I
probably probably should just take
taking that $5,000 and done a smaller
production on maybe do 500 units and
then fund the product from there but at
this point so we have 2,000 units and
then since then for the last five months
we've been trying to sell them you know
at a steady pace
so far and so we can get into that yeah
and so I think a big thing is when we
launch
I thought we'd sell probably 500 units
in the first month we only sold 150
which is still amazing
I mean Ariane her first month on Amazon
tiknically made a thousand dollars it's
the numbers are kind of complicated
because causes on TV you know take
Amazon takes a fee all that kind of
stuff but then since then
it's been you know the sixty units or so
a month and how is that felt because
it's for the last four months it's been
about sixty units
how did how does that feel I'm pretty
much what I'd expect considering that I
haven't put that much time and effort
into it lately and that's due to just
honestly being busy with my actual like
full-time job during the day
honestly just distracted like there's
just so much going on and that I'm not
really prioritizing well so so we didn't
need one month update video and we've
done a three month update video I was a
little late launching these a lot
launching those last two so this video
is gonna bring us up to speed now but as
a quick side note between the
three-month update video in this update
video right now I spent a month in the
Philippines so Haryana was completely on
her own and I think I think two weeks of
those I went in traveling oh yeah and
two weeks of those okay so two of those
weeks she traveled and then on top of
that once we got back from the
Philippines she was working six days a
week plus overtime at her job which you
know I don't which is crazy and at the
same time I've toked about this before
she's also taking care of me like she
she cooks dinner at the house she does a
lot of that and cleans up after me i I'm
I don't like to admit it but I'm
relatively messy and I find that I you
know I'll go away for the night and I'll
come back and the whole place will be
clean so I want to give her a lot of
props because even though she hasn't
worked on the you know cards as much as
I think it would be amazing she's been
really busy like she's constantly doing
really cool things that's just common
right you're trying to balance your
day-to-day if you still have an actual
job that and you have something on the
side that you're trying to grow and
hopefully become full-time with and you
know it's a transition period to be
honest like it's really tough to balance
yeah now like looking back and doing the
updates
what can we fix what can we you know
improve and help push the product
further and sell more unit so I think
that brings us into our next thing so
one thing we did before that I think for
anybody that's working as partners out
there which we've obviously been doing
that we were doing for a while that I
thought was really good we need to start
up again we haven't done it in a few
months his weekly meetings so once a
week we're gonna meet and basically I'm
gonna ask her at least one or two
questions so the one question I was
asking her before was how many reviews
how many more reviews did we get this
week and so when we first launched we
had about 8 reviews and then it was 8
reviews for the next month or two and
then I started doing this weekly meeting
more or less I mean ok it wasn't two
months but a month later ok
something like that but as soon as we
started doing the weekly meeting it went
from the 8 reviews to the next week it
was 13 reviews so the reason for that is
like we're we're noting exactly what we
want to do for the next week what can we
improve from the week before and so
actually keeping track of it that way
it's like okay these are the tasks that
I should focus on just this week yeah so
that helps you know yeah just to make
this clear these are Amazon reviews and
that's one of the most important things
when you launch an Amazon product is how
many five-star or really good reviews
can you get and well the way she did
this again was the product launch group
she contacted people from the product
launch group and said hey you know I saw
that you bought it on Amazon you know it
really helps out if you leave a review
obviously you can't incentivize the
reviews you can't do anything like that
you can't have friends and family leave
reviews but people that were in the
product launch group are just random
customers they're just people that found
the product on it Instagram or like an
approaches what's your feedback on it
cuz honestly you saw the product and you
don't really hear like what's good about
it what's bad about it and it's
something that I want and is an official
for me because once I create a new
production run I want to know what I can
improve on so yes I also want to know
the claim the people in the launch
people are way more likely to leave
reviews especially 5-star reviews
because they were there from the
beginning they saw this struggle they
helped create the product and by helping
to create the product they feel like
they you know they made it of course
they're gonna leave a review and they've
gotten to know you as the Creator so
let's tok tok moving forward obviously
one of the things we're gonna do is a
weekly meeting well I'll ask you a few
that's called KPIs key performance
indicator so number of reviews the other
question I would ask her is how many
mess
did you send out how many Facebook
messages how many emails how many text
messages or asking people in person did
you try to get like how many times did
you solicit I shouldn't say solicit
every time did you get someone to try to
leave a review on the product because
there's what's called a lead measurement
and a lag measurement so a lot of times
people say I want to get five reviews
this week well that's that's a something
you can't totally control but what you
can control is how many messages do you
send to get reviews so I didn't really
care how many reviews she got from week
to week what I cared is how much effort
did you put in so if she told me hey I
didn't get any reviews this week but I
sent out 30 messages to people that's
more important to me than if she says I
got five reviews and I didn't ask anyone
it just happened randomly so it's
important with yourself this is
something I'm working on with myself is
don't only care about the outcome care
about the amount of effort you put into
it so figure out what are your lead
metrics and your lag metrics so that's
one thing our weekly meeting and I'd
also ask for random other questions like
hey how many influencers have you
reached out to do collaborations what's
new we'd share ideas that we had for the
company on on how to further the market
the company which we keep almost toking
about what we don't so what's next like
what are what are the next steps and
we've toked about it obviously build
you know share with everyone I'm really
excited about and I think will help
tremendously considering I have a lot
juggling throughout the day is hiring a
virtual assistant I love and I have yeah
and you know have a lot of experience
with that but I've seen how beneficial
that is just to have someone else to
help me with it consistently throughout
you know the week yeah and to have them
reach out and try to do collaborations I
want to work with wine companies and
have that collaboration and share photos
of their wine with my product I mean
that's a really great combination
another way to get the product out there
is really expanding on Instagram
marketing and just for my own personal
use and just what other businesses do
having a big group of followers through
Instagram is massive you're getting
people to spread the word you're showing
them what the product is and so for them
to see that in kind of another way to
get excited about it Instagram marketing
is huge I want to point out two things
actually one is with a typical private
label
you can't do that I know I'm hating on
private label products a lot sorry but I
just think that's one of the magics of
like creating your own product as you
can do Instagram marketing you can do
all these different brands yeah you can
really brand it and people will get
excited about it because you can brand a
private label product but people don't
care about it the second thing that I
think is really important is Arianna
makes over twenty bucks an hour right
and most those tasks are pretty basic so
she could spend one hour working her
normal job and hire a virtual assistant
that will work for eight hours so it
makes sense for her to work an extra
hour at her job and then just pay
someone to work eight hours because
those things it's basically very routine
something that someone in the
Philippines can do at two to three
dollars an hour on my end there is one
thing I want to do to help increase
sales so I've been letting Ariana
struggle on our own I haven't I mean
I've helped her verbally but I haven't
actually you know gone on the keyboard
and really tried to work on growing this
company because I think it's important
you know it's I want her to work on it
all that kind of things but one of the
things I want to do is in the next week
I'm gonna actually spend a few days at
least and working on Vino cards and what
I'm gonna be doing probably helping her
train a virtual assistant that's one
thing but the other thing is Amazon PPC
there is we've done a little bit of this
I've helped to do a little bit of this
but it's such a big opportunity we've
done maybe three percent of what we can
with Amazon PPC the last thing I want to
get into is the successes and the
failures like obviously we've toked
about a lot of the things that worked
some of the failures but before we get
into that I think one of the really big
successes is here if you've notiked this
is a different background than normal
we're at an Airbnb in New Orleans yeah
spending a few days in New Orleans and
most basically lino cards paid for this
trip we the flights were paid for
because of a credit card so we got a
credit card and there's so many good
credit card opportunities out there if
you know how to use credit cards you can
make eight
money off credit card you can pay for I
haven't paid for a flight in so long we
basically we got a credit card spent
about three thousand dollars I'll link
what credit card we use for our business
if you spend three thousand dollars
within the first three months then you
get basically two round-trip flights
anywhere in the u.s. great deal like
don't there's so many different options
you don't have to use the one that we
use you can use any different one but
since we've been here we've been doing a
lot of eating we've been we went to a
lot of different one does here yes a lot
of delicious restaurants went to a
cooking class earlier today anyway so
that's been one of the big successes is
it's paid for this and while we're
traveling here obviously we're doing
business meetings we're having some wine
with our dinners so these are you know
business expenses right so that's that
was one of the big successes we're going
to France in a few months as well which
is obviously for the wine-tasting
that'll be a huge business expense if
you do want to create a passion product
of your own I do have a youtube video
that goes step by step on how you can do
that so you can click this video right
here and watch that for free thanks for
watching and remember to enjoy the
journey