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My First Amazon FBA Private Label Product - The Honest Results

Published on: December 5 2022 by Travis Marziani

My First Amazon FBA Private Label Product - The Honest Results

My First Amazon FBA Private Label Product - The Honest Results

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00:00:00 00:00:03 this is my first private-label product
00:00:01 00:00:05 and it's been on Amazon for about three
00:00:03 00:00:08 months now and I want to show you how
00:00:05 00:00:10 I'm doing a quick side note I don't
00:00:08 00:00:13 consider what Arianna did as hyper
00:00:10 00:00:14 lately what she created was way cooler
00:00:13 00:00:17 than any private label product out there
00:00:14 00:00:19 the last two months have been a bit of a
00:00:17 00:00:21 struggle especially after the holidays
00:00:19 00:00:22 to catch you up to speed I sell on
00:00:21 00:00:25 Amazon I have one product that does
00:00:22 00:00:27 about forty fifty thousand dollars worth
00:00:25 00:00:28 of sales Arianna came to me and she said
00:00:27 00:00:31 that she wanted to learn how to make
00:00:28 00:00:33 passive income online I think a lot of
00:00:31 00:00:35 us do and so I taught her the method
00:00:33 00:00:37 that I use to launch my product which I
00:00:35 00:00:39 call the passion product formula
00:00:37 00:00:40 basically what she did is she had an
00:00:39 00:00:42 idea for this company called
00:00:40 00:00:44 Dino cards which is a wine course and
00:00:42 00:00:46 flash card form so we made a mock up we
00:00:44 00:00:48 tested it with friends it was a really
00:00:46 00:00:51 cool idea from there she started
00:00:48 00:00:53 advertising on Instagram getting some
00:00:51 00:00:55 people interested in the product created
00:00:53 00:00:57 what I call a product launch group which
00:00:55 00:00:59 is the number one tip I have for anybody
00:00:57 00:01:01 that's gonna be selling on Amazon start
00:00:59 00:01:02 a product launch group I did a video
00:01:01 00:01:05 about that that you can check out more
00:01:02 00:01:07 information up here the product launch
00:01:05 00:01:09 group it allows you to get a bunch of
00:01:07 00:01:10 people into a Facebook group who help
00:01:09 00:01:13 you develop a product and then when you
00:01:10 00:01:15 go to sell it on Amazon ultimately
00:01:13 00:01:17 you'll get a lot of reviews and a lot of
00:01:15 00:01:19 sales quickly but one thing that Arianna
00:01:17 00:01:20 did that was really cool and I did with
00:01:19 00:01:23 performance nut butter my products as
00:01:20 00:01:26 well would sell it on Kickstarter first
00:01:23 00:01:28 so she Arianna raised the money on
00:01:26 00:01:31 Kickstarter for her first production run
00:01:28 00:01:33 from there we bought about two thousand
00:01:31 00:01:35 units worth lovino cards which was a
00:01:33 00:01:37 mistake we toked about that in the the
00:01:35 00:01:39 first month video the other mistake we
00:01:37 00:01:41 made is we did airship we ship the
00:01:39 00:01:43 product from China but for the first 500
00:01:41 00:01:46 or so we did air shipping and a lot of
00:01:43 00:01:48 them got damaged so if you're gonna do
00:01:46 00:01:49 air shipping first off its air shipping
00:01:48 00:01:51 is way more expensive I don't recommend
00:01:49 00:01:54 doing it but if you are gonna do air
00:01:51 00:01:56 shipping make sure that they double box
00:01:54 00:01:58 them so that brings us up to speed more
00:01:56 00:02:00 or less and in the first month re on
00:01:58 00:02:01 this one about a hundred fifty units and
00:02:00 00:02:03 get about a thousand three thousand
00:02:01 00:02:05 dollars revenue a thousand dollar profit
00:02:03 00:02:07 so here tell us about the numbers for
00:02:05 00:02:10 the last two months
00:02:07 00:02:12 the last two months it's been around
00:02:10 00:02:14 $1,500 it's not too bad consider
00:02:12 00:02:16 that I haven't been putting that much
00:02:14 00:02:19 work into it so it's been solving on its
00:02:16 00:02:21 own but kind of reflecting on it it
00:02:19 00:02:23 could do so much better may be honest
00:02:21 00:02:24 that's been a bit of a struggle for me
00:02:23 00:02:27 watching Arianna with Fino cards because
00:02:24 00:02:29 I'm extremely proud of her she made this
00:02:27 00:02:31 product a reality which most people
00:02:29 00:02:34 never do I do my online business
00:02:31 00:02:36 full-time so to see our town only
00:02:34 00:02:37 spending a few hours a week which is
00:02:36 00:02:39 still a ton for her considering she has
00:02:37 00:02:41 a full-time job it's been a struggle for
00:02:39 00:02:43 me because I'm constantly thinking hey I
00:02:41 00:02:45 put more energy more time into this and
00:02:43 00:02:47 it's gonna blow up but she does a much
00:02:45 00:02:49 better job at balancing life than I do
00:02:47 00:02:51 she has does a much better job at
00:02:49 00:02:53 enjoying life so let's tok about it why
00:02:51 00:02:56 do you think that sales have been down a
00:02:53 00:02:57 little bit in the last few months yeah I
00:02:56 00:03:01 I've been thinking about this and they
00:02:57 00:03:03 think it's one I just haven't been
00:03:01 00:03:05 putting that much effort into it and so
00:03:03 00:03:07 naturally if I spend a lot more time
00:03:05 00:03:10 trying to reach out to people get
00:03:07 00:03:12 influencers and really kind of hype it
00:03:10 00:03:14 up and create events around the product
00:03:12 00:03:16 I'm assuming that it would bring sales
00:03:14 00:03:19 up and more awareness of the product
00:03:16 00:03:21 overall but I just haven't been doing
00:03:19 00:03:24 that and I and it's a lot of reasons I
00:03:21 00:03:25 think I'm just unmotivated after the
00:03:24 00:03:28 holidays and kind of caught up in the
00:03:25 00:03:31 whole like new year taking care of a ton
00:03:28 00:03:33 of stuff and to be fair you know cards
00:03:31 00:03:35 did really well during the Christmas
00:03:33 00:03:38 rush because a lot of people bought it
00:03:35 00:03:41 as presents as Christmas gifts
00:03:38 00:03:43 you know white elephants it was a lot
00:03:41 00:03:44 easier to sell I felt like like it
00:03:43 00:03:46 almost sold itself because people are
00:03:44 00:03:48 searching for gifts unique gifts and
00:03:46 00:03:51 this product really just hits all of
00:03:48 00:03:53 those but still I mean to be 760 units a
00:03:51 00:03:56 month you know I think January February
00:03:53 00:03:57 is about sixty units each month people
00:03:56 00:03:59 are still looking for this product so
00:03:57 00:04:02 yeah it's somewhat of a seasonal product
00:03:59 00:04:03 but at the same time it's not fully so I
00:04:02 00:04:04 think the number one thing when you're
00:04:03 00:04:08 selling a new product is about getting
00:04:04 00:04:10 reviews and and when we first launched
00:04:08 00:04:12 Arianna got eight reviews like right out
00:04:10 00:04:15 of the gate one mistake I think we made
00:04:12 00:04:16 is not sending enough messages right out
00:04:15 00:04:17 of the gate
00:04:16 00:04:19 is as soon as you launch it you want to
00:04:17 00:04:20 send messages to everybody you know and
00:04:19 00:04:22 tiknically you're not just asked
00:04:20 00:04:24 friends and family for review but people
00:04:22 00:04:26 in the product launch group you can ask
00:04:24 00:04:28 for review yeah I've reviews in that was
00:04:26 00:04:29 one of my I don't want to say critikisms
00:04:28 00:04:31 because that's a too strong of a word
00:04:29 00:04:33 one thing that I thought could have been
00:04:31 00:04:35 improved is sending out more messages
00:04:33 00:04:36 but I do want to get more data credit
00:04:35 00:04:38 because what we started doing was a
00:04:36 00:04:40 weekly meeting so once a week I asked
00:04:38 00:04:42 her alright how many reviews do you have
00:04:40 00:04:44 and how many people did you reach out to
00:04:42 00:04:47 for reviews and within a few weeks it
00:04:44 00:04:49 went from 8 reviews to 20 reviews and I
00:04:47 00:04:51 think the way you got that actually how
00:04:49 00:04:54 did you get those it was mainly people I
00:04:51 00:04:56 knew like just sent follow-up like hey
00:04:54 00:04:58 can you please leave a review here's a
00:04:56 00:05:00 link like really kind of make it as easy
00:04:58 00:05:02 problem it's not friends people from the
00:05:00 00:05:04 product launch crew Amazon's watching
00:05:02 00:05:07 people that supported it on Kickstarter
00:05:04 00:05:09 just letting them know hey reviews mean
00:05:07 00:05:10 a lot like we'd really appreciate it but
00:05:09 00:05:13 we didn't do any kind of incentivization
00:05:10 00:05:14 we didn't do any kind of coupons the one
00:05:13 00:05:16 thing we did do for the first month is
00:05:14 00:05:18 have it at a discount and we let people
00:05:16 00:05:20 know that it was gonna be at a slight
00:05:18 00:05:22 discount yeah and that's appealing off
00:05:20 00:05:24 the bat so it helps so in the coming
00:05:22 00:05:27 months what are you gonna do to grow the
00:05:24 00:05:30 sales I'm to grow it I did see a big
00:05:27 00:05:32 difference just directly communicating
00:05:30 00:05:34 with people like actually having a
00:05:32 00:05:36 conversation seeing what they want from
00:05:34 00:05:39 the product and kind of have them be
00:05:36 00:05:40 engaged that was a huge thing from our
00:05:39 00:05:43 launch group on Facebook that that
00:05:40 00:05:45 interaction meant a lot to people and if
00:05:43 00:05:47 I continue that on Instagram for example
00:05:45 00:05:50 was like a major platform to to really
00:05:47 00:05:52 kind of have influencers be on board and
00:05:50 00:05:54 get feedback from people I want to
00:05:52 00:05:56 continue that and I think that'll just
00:05:54 00:05:58 help with spreading the word like people
00:05:56 00:06:00 will tell other people about the product
00:05:58 00:06:01 and that's huge like word of mouth is
00:06:00 00:06:04 huge what has held you back like what
00:06:01 00:06:07 keeps you struggling from putting more
00:06:04 00:06:09 time into I'm also curious for myself
00:06:07 00:06:11 I mean is it yeah what's the struggle
00:06:09 00:06:13 with
00:06:11 00:06:15 I mean honestly like after work like I
00:06:13 00:06:17 just don't feel like doing that like I'm
00:06:15 00:06:20 tired or I'd rather do something else
00:06:17 00:06:21 like of course there are little tasks of
00:06:20 00:06:24 like whatever else that I have to take
00:06:21 00:06:26 care of it so I mean she cooks me dinner
00:06:24 00:06:28 she could and that that's one thing I
00:06:26 00:06:31 sort to give her a hard time a lot of
00:06:28 00:06:33 times because I'm like I really want you
00:06:31 00:06:35 know cards to be successful for a number
00:06:33 00:06:38 of different reasons for me when I had a
00:06:35 00:06:40 corporate job I was depressed I hated it
00:06:38 00:06:43 I quit and I've put all my energy and
00:06:40 00:06:45 effort into trying to create my own you
00:06:43 00:06:46 know trying to take freedom and so now I
00:06:45 00:06:48 feel like I've created this like perfect
00:06:46 00:06:50 formula that worked so well for me with
00:06:48 00:06:52 performance not butter and I want to
00:06:50 00:06:55 give it to you so you can quit your job
00:06:52 00:06:57 but I think I need one thing I really
00:06:55 00:06:59 struggle with is remembering that you
00:06:57 00:07:02 don't hit your job yeah you actually
00:06:59 00:07:04 enjoy life and on top of that not only
00:07:02 00:07:06 do you go to your job then you come home
00:07:04 00:07:08 and you cook me dinner and like you know
00:07:06 00:07:11 you spend time cleaning up the place and
00:07:08 00:07:13 then I try to meet up with people like I
00:07:11 00:07:15 try to balance personal life more though
00:07:13 00:07:17 with business and I think the main
00:07:15 00:07:19 difference too is that I went into it
00:07:17 00:07:21 already with the job that I wanted to
00:07:19 00:07:24 keep in order to keep me a flow and to
00:07:21 00:07:28 pay for the side business so my focus is
00:07:24 00:07:30 is not all on be no cards and it's not
00:07:28 00:07:33 all on my full-time job like it's it's
00:07:30 00:07:35 trying to balance it and so right now I
00:07:33 00:07:38 just have to learn to prioritize like my
00:07:35 00:07:40 full-time job is gonna still be part of
00:07:38 00:07:42 my day-to-day because I want to make
00:07:40 00:07:45 sure that I have enough to support
00:07:42 00:07:47 financially Vino cards but at the same
00:07:45 00:07:49 time like I do want me no cards to be
00:07:47 00:07:52 successful and to be success
00:07:49 00:07:53 ya know how long it took me to get to be
00:07:52 00:07:56 making so I think middle cards right now
00:07:53 00:07:59 is doing about maybe $1,500 a month in
00:07:56 00:08:01 sales yeah and it's probably about $500
00:07:59 00:08:03 profit do you know how long it took me
00:08:01 00:08:06 to make $500 profit online a lot longer
00:08:03 00:08:08 than it took you like I have no doubt
00:08:06 00:08:10 that if Arianna puts all her energy
00:08:08 00:08:12 into this company and she quit and then
00:08:10 00:08:14 this whole time they did wouldn't be
00:08:12 00:08:16 able to support it yeah but I mean it's
00:08:14 00:08:19 still like for me the struggle is
00:08:16 00:08:22 knowing what a great product it is like
00:08:19 00:08:26 I love vino carts I love the uniqueness
00:08:22 00:08:28 of it it's so fun to like learn and read
00:08:26 00:08:30 Vino cards like I use it myself like
00:08:28 00:08:32 that's it's such a great product but
00:08:30 00:08:34 it's knowing that it's so it has all
00:08:32 00:08:36 this potential but I I can't or I
00:08:34 00:08:39 haven't put enough time into it so it's
00:08:36 00:08:40 it's wanting to grow it and have it
00:08:39 00:08:43 because you've been more successful than
00:08:40 00:08:45 what it is now but finding the time to
00:08:43 00:08:47 do that and so for me it's it's really
00:08:45 00:08:49 just the price like prioritizing that
00:08:47 00:08:51 and finding the balance so here's the
00:08:49 00:08:54 big thing I want to point out is like I
00:08:51 00:08:56 mentioned earlier Ariana so I really
00:08:54 00:08:58 want to teach more people the passion
00:08:56 00:08:59 product formula to create something and
00:08:58 00:09:01 for those that don't know a passion
00:08:59 00:09:02 product is basically instead of just
00:09:01 00:09:04 private labeling something to create
00:09:02 00:09:05 something unique something different
00:09:04 00:09:07 that doesn't already exist something
00:09:05 00:09:09 that you really believe in and are
00:09:07 00:09:11 passionate like a product that needs to
00:09:09 00:09:13 be in the world and I've tried to teach
00:09:11 00:09:15 a lot of people and I don't give you
00:09:13 00:09:17 enough credit for this you're the only
00:09:15 00:09:18 one that's actually following all the
00:09:17 00:09:19 way through and created a product cap
00:09:18 00:09:22 most people quit within the first few
00:09:19 00:09:24 weeks they just and it's it's not that
00:09:22 00:09:26 hard like I have it step-by-step so my
00:09:24 00:09:29 big call to action for everybody
00:09:26 00:09:30 watching is I'm going to be launching a
00:09:29 00:09:32 course and I'm gonna be helping
00:09:30 00:09:33 basically the way the course works is if
00:09:32 00:09:35 you follow through and actually do it
00:09:33 00:09:36 I'll give you your money back like I'm
00:09:35 00:09:39 not trying to make money off this
00:09:36 00:09:40 I want more success stories like I
00:09:39 00:09:42 consider you made like I consider what
00:09:40 00:09:44 you've done like we have it on our
00:09:42 00:09:46 shelves right now that's awesome I want
00:09:44 00:09:47 more amazing products out there in the
00:09:46 00:09:50 world and I want more people that have
00:09:47 00:09:53 the ability to make side hustle money
00:09:50 00:09:55 like you or quit their job and do this
00:09:53 00:09:56 full-time so I have a wait list I'm
00:09:55 00:09:58 going to be launching the course in a
00:09:56 00:10:00 few weeks and like I said if you do it
00:09:58 00:10:01 and you follow through I'll give you
00:10:00 00:10:03 your money back like I'm not doing this
00:10:01 00:10:05 to try to get rich I'm doing this trying
00:10:03 00:10:07 to make a better world and then when you
00:10:05 00:10:09 find the product that you are so
00:10:07 00:10:10 passionate about it makes that like time
00:10:09 00:10:11 in the
00:10:10 00:10:13 in between worth it like I know that
00:10:11 00:10:15 it's gonna take a while to get to a
00:10:13 00:10:18 certain point but I loved it so much
00:10:15 00:10:19 that I was working towards that and then
00:10:18 00:10:21 now we're at a different stage where
00:10:19 00:10:23 it's like finding that motivation again
00:10:21 00:10:25 what can you do next and so there's
00:10:23 00:10:26 waves and if you want to watch a video
00:10:25 00:10:29 on it how to create your own passion
00:10:26 00:10:31 product I'll do it down below I hope to
00:10:29 00:10:33 see you guys in the course remember to
00:10:31 00:10:33 enjoy the journey