My Profit Margins & How To Calculate Estimated Profit For Amazon FBA Product
Published on: December 2 2022 by Tatiana James
My Profit Margins & How To Calculate Estimated Profit For Amazon FBA Product
My Profit Margins & How To Calculate Estimated Profit For Amazon FBA Product
startTime | durationTime | text |
00:00:00 | 00:00:04 | what is considered a good profit margin |
00:00:02 | 00:00:06 | when selling on amazon |
00:00:04 | 00:00:08 | that is the question i'm going to be |
00:00:06 | 00:00:09 | answering today and i'm also going to be |
00:00:08 | 00:00:12 | doing a screen share portion with you |
00:00:09 | 00:00:13 | where i open up about my own e-commerce |
00:00:12 | 00:00:14 | business and i share with you what my |
00:00:13 | 00:00:17 | profit margins are |
00:00:14 | 00:00:18 | both my growth gross profit margin and |
00:00:17 | 00:00:21 | my net profits |
00:00:18 | 00:00:22 | on amazon and on shopify because the |
00:00:21 | 00:00:23 | profits are not the same and i'm going |
00:00:22 | 00:00:25 | to explain |
00:00:23 | 00:00:27 | why i'm also going to share with you how |
00:00:25 | 00:00:28 | you can start calculating profit margins |
00:00:27 | 00:00:32 | when you're doing product |
00:00:28 | 00:00:34 | research so let's dive into it |
00:00:32 | 00:00:36 | so first of all if you are an e-commerce |
00:00:34 | 00:00:37 | seller in general the average profit |
00:00:36 | 00:00:40 | margin is around 40 |
00:00:37 | 00:00:41 | which is good but if you're selling on |
00:00:40 | 00:00:43 | amazon then you know |
00:00:41 | 00:00:45 | that those profit margins are 10 |
00:00:43 | 00:00:47 | generally a bit less |
00:00:45 | 00:00:49 | simply because it's more expensive to |
00:00:47 | 00:00:54 | sell products on amazon and use |
00:00:49 | 00:00:56 | fba which stands for fulfilled by amazon |
00:00:54 | 00:00:59 | and you might be thinking well why would |
00:00:56 | 00:01:02 | i sell on amazon then why would i |
00:00:59 | 00:01:04 | lose profits to amazon and the reason |
00:01:02 | 00:01:06 | being is because amazon provides a lot |
00:01:04 | 00:01:07 | of opportunities |
00:01:06 | 00:01:09 | if you are brand new you're just |
00:01:07 | 00:01:11 | starting up your business you're |
00:01:09 | 00:01:14 | building a brand from the bottom up |
00:01:11 | 00:01:17 | then amazon is is your platform amazon |
00:01:14 | 00:01:20 | enables you to potentially access |
00:01:17 | 00:01:21 | hundreds of thousands of customers they |
00:01:20 | 00:01:24 | allow you to reach |
00:01:21 | 00:01:26 | people because amazon is a search engine |
00:01:24 | 00:01:28 | and then they also have a lot of perks |
00:01:26 | 00:01:30 | so selling on amazon is a great way to |
00:01:28 | 00:01:32 | start your business |
00:01:30 | 00:01:34 | but eventually once you start scaling |
00:01:32 | 00:01:34 | you definitely want to open up your own |
00:01:34 | 00:01:36 | website |
00:01:34 | 00:01:39 | because that way you can have higher |
00:01:36 | 00:01:41 | profit margins and you can retain |
00:01:39 | 00:01:42 | more customer information you have more |
00:01:41 | 00:01:45 | control over your marketing |
00:01:42 | 00:01:47 | over your branding over you know |
00:01:45 | 00:01:49 | creating a better customer experience |
00:01:47 | 00:01:50 | so definitely want to start on amazon |
00:01:49 | 00:01:52 | now if you're doing |
00:01:50 | 00:01:54 | product research for the first time and |
00:01:52 | 00:01:55 | you're wondering well what product |
00:01:54 | 00:01:58 | you know profit margin should i be |
00:01:55 | 00:02:00 | looking for in general the rule of thumb |
00:01:58 | 00:02:02 | is around 25 |
00:02:00 | 00:02:04 | so when you're calculating your profit |
00:02:02 | 00:02:07 | margins you want to look for 25 |
00:02:04 | 00:02:08 | plus of course the more the better but |
00:02:07 | 00:02:09 | we want to refrain from |
00:02:08 | 00:02:12 | finding products that are going to |
00:02:09 | 00:02:14 | render us under 25 profit margin |
00:02:12 | 00:02:16 | because it just doesn't make it worth |
00:02:14 | 00:02:18 | our time at the end of the day |
00:02:16 | 00:02:20 | we want to be making money we want to be |
00:02:18 | 00:02:22 | profitable and we want to have enough |
00:02:20 | 00:02:25 | profit where we can remain competitive |
00:02:22 | 00:02:28 | with other amazon sellers now if you're |
00:02:25 | 00:02:30 | doing product research i recommend that |
00:02:28 | 00:02:32 | you look for products that are selling |
00:02:30 | 00:02:34 | between fifteen dollars |
00:02:32 | 00:02:36 | and seventy dollars fifteen dollars |
00:02:34 | 00:02:39 | because anything below that |
00:02:36 | 00:02:40 | it just becomes harder to be profitable |
00:02:39 | 00:02:41 | you have to sell a very large quantity |
00:02:40 | 00:02:44 | of units |
00:02:41 | 00:02:48 | it's more of like a headache than it is |
00:02:44 | 00:02:50 | fun so 15 is a good |
00:02:48 | 00:02:51 | price range um and you have to also |
00:02:50 | 00:02:53 | understand that when you're selling on |
00:02:51 | 00:02:55 | amazon there's like a set |
00:02:53 | 00:02:57 | fee if you're using fba so if you're |
00:02:55 | 00:02:58 | selling a product for three dollars you |
00:02:57 | 00:03:01 | just there's no way you're gonna be |
00:02:58 | 00:03:03 | profitable if you're selling it with fba |
00:03:01 | 00:03:06 | so fifteen dollars to seventy dollars |
00:03:03 | 00:03:08 | and seventy dollars because |
00:03:06 | 00:03:10 | all you have to understand what the |
00:03:08 | 00:03:12 | customers want when they're on amazon |
00:03:10 | 00:03:13 | oftentimes people shop on amazon because |
00:03:12 | 00:03:15 | they're getting a price |
00:03:13 | 00:03:17 | a better price than they would elsewhere |
00:03:15 | 00:03:19 | and so seventy dollars is still |
00:03:17 | 00:03:20 | like a sweet spot for people who are |
00:03:19 | 00:03:23 | shopping on amazon |
00:03:20 | 00:03:24 | where it's not too much that they become |
00:03:23 | 00:03:26 | hesitant just |
00:03:24 | 00:03:28 | to make a purchase um and it's just a |
00:03:26 | 00:03:30 | good spot so that's a good price range |
00:03:28 | 00:03:31 | just kind of a good range for you to |
00:03:30 | 00:03:33 | start doing your |
00:03:31 | 00:03:35 | product research so let's dive into the |
00:03:33 | 00:03:35 | screen share portion where i'm going to |
00:03:35 | 00:03:37 | share with you |
00:03:35 | 00:03:38 | my profit margins and we're going to |
00:03:37 | 00:03:41 | chat more there hey guys |
00:03:38 | 00:03:43 | this is a profit analysis i've hired |
00:03:41 | 00:03:45 | someone to do this |
00:03:43 | 00:03:47 | essentially what this person does is |
00:03:45 | 00:03:50 | they have all of the information about |
00:03:47 | 00:03:52 | all of my expenses all of the costs for |
00:03:50 | 00:03:53 | what it costs to sell on amazon |
00:03:52 | 00:03:56 | warehousing |
00:03:53 | 00:03:58 | shipping fulfillment all of that stuff |
00:03:56 | 00:04:01 | the same thing with my website what it |
00:03:58 | 00:04:02 | costs to sell on shopify |
00:04:01 | 00:04:04 | having my own products hosted at my own |
00:04:02 | 00:04:06 | fulfillment center |
00:04:04 | 00:04:08 | and they create this spreadsheet for me |
00:04:06 | 00:04:09 | and this gets updated every time there's |
00:04:08 | 00:04:11 | a change |
00:04:09 | 00:04:14 | so if a manufacturer increases their |
00:04:11 | 00:04:17 | prices or decreases their prices |
00:04:14 | 00:04:19 | if there are new taxes if you know |
00:04:17 | 00:04:20 | the shipping costs more then we have to |
00:04:19 | 00:04:23 | update the spreadsheet so that the |
00:04:20 | 00:04:24 | profit margins are accurate and the |
00:04:23 | 00:04:25 | person i hired because i know you guys |
00:04:24 | 00:04:27 | are going to ask me |
00:04:25 | 00:04:29 | i heard them from upwork.com so you can |
00:04:27 | 00:04:31 | find people who are very talented and |
00:04:29 | 00:04:33 | skilled over there |
00:04:31 | 00:04:35 | so as you can see here on my shopify |
00:04:33 | 00:04:40 | store my gross margins are around |
00:04:35 | 00:04:43 | 66 and my net margins are around 61 |
00:04:40 | 00:04:44 | so that's actually a very pretty good |
00:04:43 | 00:04:46 | profit margin |
00:04:44 | 00:04:48 | for an e-commerce business and once |
00:04:46 | 00:04:49 | again you do have to keep in mind that a |
00:04:48 | 00:04:51 | big reason for this |
00:04:49 | 00:04:52 | is because i don't spend any money on |
00:04:51 | 00:04:55 | advertising |
00:04:52 | 00:04:57 | so we do over seven figures a year and i |
00:04:55 | 00:05:00 | spend no money on advertising |
00:04:57 | 00:05:03 | and i don't need to because i'm going |
00:05:00 | 00:05:04 | the other route and the other route is |
00:05:03 | 00:05:06 | leveraging |
00:05:04 | 00:05:07 | social media and influencer marketing |
00:05:06 | 00:05:10 | and |
00:05:07 | 00:05:11 | this is more of the new way to to do |
00:05:10 | 00:05:13 | e-commerce business |
00:05:11 | 00:05:15 | and a lot of people are unfamiliar with |
00:05:13 | 00:05:16 | it and it's |
00:05:15 | 00:05:18 | unknown territory and so a lot of people |
00:05:16 | 00:05:21 | don't want to discover it and |
00:05:18 | 00:05:23 | learn it and so when you do the things |
00:05:21 | 00:05:24 | that most people are not willing to do |
00:05:23 | 00:05:26 | you're going to see the results that |
00:05:24 | 00:05:27 | most people don't get to see |
00:05:26 | 00:05:29 | and so you have to make a choice and so |
00:05:27 | 00:05:31 | i decided to go about |
00:05:29 | 00:05:33 | that way it was a slow and steady route |
00:05:31 | 00:05:36 | to growth rather than spending money |
00:05:33 | 00:05:38 | on ads and sure my cus my business could |
00:05:36 | 00:05:39 | be doing 10 million a year but how much |
00:05:38 | 00:05:41 | am i going to be profiting |
00:05:39 | 00:05:43 | if i'm spending so much money on |
00:05:41 | 00:05:44 | advertising and at the end of the day |
00:05:43 | 00:05:46 | for me |
00:05:44 | 00:05:48 | profit is what matters and it really |
00:05:46 | 00:05:50 | there's no right or wrong |
00:05:48 | 00:05:52 | some business owners they prefer growth |
00:05:50 | 00:05:54 | over profit |
00:05:52 | 00:05:56 | and that's for their own reasons maybe |
00:05:54 | 00:05:58 | it's for ego because they want to have a |
00:05:56 | 00:06:01 | very big company maybe it's because they |
00:05:58 | 00:06:03 | want to have a really big impact |
00:06:01 | 00:06:04 | who knows but you have to decide are you |
00:06:03 | 00:06:07 | in it to be |
00:06:04 | 00:06:09 | profitable or are you in it for growth |
00:06:07 | 00:06:11 | and so for myself i'm in it for |
00:06:09 | 00:06:13 | profitability right now |
00:06:11 | 00:06:14 | and so we have high profit margins which |
00:06:13 | 00:06:16 | is great |
00:06:14 | 00:06:18 | uh really really happy about that and |
00:06:16 | 00:06:19 | then on amazon the profit margins are |
00:06:18 | 00:06:20 | different |
00:06:19 | 00:06:22 | so if we go to the amazon store you're |
00:06:20 | 00:06:25 | going to see here that it's less |
00:06:22 | 00:06:26 | i profit less on amazon 55 gross profit |
00:06:25 | 00:06:30 | and net |
00:06:26 | 00:06:32 | margins around 41 still really good |
00:06:30 | 00:06:34 | considering a lot of people are um you |
00:06:32 | 00:06:35 | know getting 25 |
00:06:34 | 00:06:37 | profit margins considered good for |
00:06:35 | 00:06:39 | amazon um |
00:06:37 | 00:06:40 | and the reason being you know as you |
00:06:39 | 00:06:42 | guys know |
00:06:40 | 00:06:44 | i i used amazon because it was an |
00:06:42 | 00:06:44 | essential tool for me to build my |
00:06:44 | 00:06:47 | business |
00:06:44 | 00:06:48 | i leveraged amazon i leveraged their |
00:06:47 | 00:06:50 | platform |
00:06:48 | 00:06:52 | to help gain access to thousands of |
00:06:50 | 00:06:53 | customers |
00:06:52 | 00:06:55 | i built my brand on amazon and that's |
00:06:53 | 00:06:57 | what i encourage you guys to do because |
00:06:55 | 00:06:58 | it's a huge opportunity |
00:06:57 | 00:07:00 | and if it wasn't for amazon i wouldn't |
00:06:58 | 00:07:01 | have the the e-commerce business i have |
00:07:00 | 00:07:03 | today |
00:07:01 | 00:07:04 | but as soon as i started building a |
00:07:03 | 00:07:07 | brand present |
00:07:04 | 00:07:09 | and started seeing recurring revenue |
00:07:07 | 00:07:10 | and sales then i started to kind of |
00:07:09 | 00:07:13 | shimmy people over |
00:07:10 | 00:07:15 | to my own website my shopify store and |
00:07:13 | 00:07:17 | the reason being is because again i have |
00:07:15 | 00:07:19 | higher profit margins there |
00:07:17 | 00:07:20 | but also more importantly i have more |
00:07:19 | 00:07:22 | control and |
00:07:20 | 00:07:24 | on amazon at the end of the day you |
00:07:22 | 00:07:27 | don't own the amazon platform |
00:07:24 | 00:07:28 | i mean tiknically you don't i mean i'm |
00:07:27 | 00:07:30 | a stokholder but |
00:07:28 | 00:07:32 | i don't really own it they could ban my |
00:07:30 | 00:07:34 | listing they could |
00:07:32 | 00:07:35 | take me away from amazon at any point in |
00:07:34 | 00:07:36 | time |
00:07:35 | 00:07:38 | and so there's a lot of uncertainty with |
00:07:36 | 00:07:39 | that doesn't mean that you shouldn't get |
00:07:38 | 00:07:42 | started with that there's still |
00:07:39 | 00:07:42 | the the benefits outweigh the risks with |
00:07:42 | 00:07:45 | amazon |
00:07:42 | 00:07:47 | in my opinion but at some point in time |
00:07:45 | 00:07:48 | you want to not have all your eggs in |
00:07:47 | 00:07:51 | one basket and so that's why i |
00:07:48 | 00:07:53 | opened up a shop shopify store and i've |
00:07:51 | 00:07:54 | benefited from it greatly because as you |
00:07:53 | 00:07:58 | can see |
00:07:54 | 00:07:59 | we've got 66 margins on shopify |
00:07:58 | 00:08:01 | so those are my margins and i know a lot |
00:07:59 | 00:08:02 | of you guys have been asking about that |
00:08:01 | 00:08:03 | and i've |
00:08:02 | 00:08:05 | shared it many times but it seems like |
00:08:03 | 00:08:07 | no matter how much i share this people |
00:08:05 | 00:08:08 | always question what my margins are |
00:08:07 | 00:08:11 | because |
00:08:08 | 00:08:12 | of the sales that i'm having so now let |
00:08:11 | 00:08:15 | me show you how |
00:08:12 | 00:08:17 | you can calculate your profit margins uh |
00:08:15 | 00:08:18 | for your product if you're selling on |
00:08:17 | 00:08:21 | amazon |
00:08:18 | 00:08:24 | okay so now we are going to calculate |
00:08:21 | 00:08:26 | our profit margins for a product that we |
00:08:24 | 00:08:29 | are going to look at on amazon |
00:08:26 | 00:08:31 | this is a a spreadsheet that jungle |
00:08:29 | 00:08:32 | scout has created it's free i'm going to |
00:08:31 | 00:08:33 | link it down the description box for you |
00:08:32 | 00:08:34 | guys |
00:08:33 | 00:08:36 | you can download it and then you can |
00:08:34 | 00:08:38 | input your own data here |
00:08:36 | 00:08:41 | so that you can just determine your |
00:08:38 | 00:08:43 | gross profit and net profit margins okay |
00:08:41 | 00:08:46 | we're going to come back to this though |
00:08:43 | 00:08:48 | we don't need this right now okay so |
00:08:46 | 00:08:50 | when you are first doing your product |
00:08:48 | 00:08:53 | research you're not |
00:08:50 | 00:08:56 | going to really have a truly accurate |
00:08:53 | 00:08:56 | idea of what the profit margins are for |
00:08:56 | 00:08:58 | that product |
00:08:56 | 00:09:00 | because it's not until you actually |
00:08:58 | 00:09:02 | contact the in |
00:09:00 | 00:09:03 | the suppliers themselves and find out |
00:09:02 | 00:09:05 | the |
00:09:03 | 00:09:06 | actual cost per unit depending on what |
00:09:05 | 00:09:09 | your |
00:09:06 | 00:09:10 | the order quantity is depending on any |
00:09:09 | 00:09:11 | customization that you're doing all of |
00:09:10 | 00:09:14 | those |
00:09:11 | 00:09:16 | details so when we're first doing our |
00:09:14 | 00:09:18 | product research we are just getting a |
00:09:16 | 00:09:20 | rough estimate on the profit margins |
00:09:18 | 00:09:21 | and so this is how you do it you pick |
00:09:20 | 00:09:22 | your product say for example i want to |
00:09:21 | 00:09:24 | sell |
00:09:22 | 00:09:26 | these dog shoes and the selling price is |
00:09:24 | 00:09:27 | 24.99 so then i'm going to open up |
00:09:26 | 00:09:28 | another spreadsheet i'm just going to |
00:09:27 | 00:09:30 | put that in there |
00:09:28 | 00:09:31 | and then what i'm going to do is i'm |
00:09:30 | 00:09:33 | going to look for this product i'm going |
00:09:31 | 00:09:35 | to look for supplies for this product |
00:09:33 | 00:09:37 | i'm going to do it on alibaba you do it |
00:09:35 | 00:09:40 | where you want to do it |
00:09:37 | 00:09:42 | and i'm going to try and find similar |
00:09:40 | 00:09:46 | products on alibaba |
00:09:42 | 00:09:46 | maybe i'll type in dog boots |
00:09:48 | 00:09:52 | okay so again there's going to be style |
00:09:50 | 00:09:53 | differences but you're going to try and |
00:09:52 | 00:09:56 | get the ones that are as |
00:09:53 | 00:09:58 | similar as close as possible to the one |
00:09:56 | 00:10:00 | that is selling on amazon |
00:09:58 | 00:10:02 | which might take a bit of time but for |
00:10:00 | 00:10:04 | the sake of this example i don't want to |
00:10:02 | 00:10:05 | go through pages and pages to find |
00:10:04 | 00:10:07 | identikal boots |
00:10:05 | 00:10:09 | i'm just going to pick ones that are you |
00:10:07 | 00:10:12 | know somewhat similar so let's just say |
00:10:09 | 00:10:13 | for example here we have between five |
00:10:12 | 00:10:15 | and eight dollars so what you're going |
00:10:13 | 00:10:18 | to see on alibaba is |
00:10:15 | 00:10:20 | there's going to be this this gap in the |
00:10:18 | 00:10:21 | pricing sometimes it's a wide gap you |
00:10:20 | 00:10:23 | know |
00:10:21 | 00:10:25 | five dollars is probably what they would |
00:10:23 | 00:10:26 | charge you if you're gonna order a large |
00:10:25 | 00:10:27 | quantity from them |
00:10:26 | 00:10:29 | eight dollars is probably what they're |
00:10:27 | 00:10:30 | going to charge you if you're going to |
00:10:29 | 00:10:32 | order a small quantity from them the |
00:10:30 | 00:10:35 | minimum order quantity |
00:10:32 | 00:10:36 | however once you contact suppliers |
00:10:35 | 00:10:39 | oftentimes |
00:10:36 | 00:10:40 | the actual price is so far off from what |
00:10:39 | 00:10:43 | they list |
00:10:40 | 00:10:45 | on alibaba that you know that's why you |
00:10:43 | 00:10:48 | have to contact the suppliers |
00:10:45 | 00:10:49 | but sometimes they are quite accurate so |
00:10:48 | 00:10:50 | we're going to try and find the average |
00:10:49 | 00:10:55 | price for these |
00:10:50 | 00:10:59 | so for example between 270 and 317 |
00:10:55 | 00:11:02 | so let's just say like three bucks |
00:10:59 | 00:11:07 | so you can put three here between |
00:11:02 | 00:11:07 | five and eight so let's just say |
00:11:09 | 00:11:18 | six between 140 and 160 |
00:11:13 | 00:11:18 | that's fairly similar so let's just say |
00:11:18 | 00:11:22 | 150 oops |
00:11:23 | 00:11:25 | so you can do this in your mind or you |
00:11:24 | 00:11:27 | can write it down if you want to be more |
00:11:25 | 00:11:28 | accurate and so just pick like five or |
00:11:27 | 00:11:31 | six |
00:11:28 | 00:11:33 | of the products um that are similar to |
00:11:31 | 00:11:36 | your product on amazon you want it to be |
00:11:33 | 00:11:37 | as close as possible so this is 170 to |
00:11:36 | 00:11:42 | 190. |
00:11:37 | 00:11:44 | so let's just say 180 is the the average |
00:11:42 | 00:11:46 | okay and so what you want to do after |
00:11:44 | 00:11:47 | you do that again this is super |
00:11:46 | 00:11:48 | inaccurate |
00:11:47 | 00:11:51 | is you want to kind of remove the |
00:11:48 | 00:11:53 | outliers so remove the the lowest price |
00:11:51 | 00:11:56 | and remove the highest price |
00:11:53 | 00:11:59 | so for example in this case um you know |
00:11:56 | 00:12:01 | 3 is the lowest 180 is the highest so i |
00:11:59 | 00:12:03 | could remove both of these |
00:12:01 | 00:12:04 | and then i'm going to take the average |
00:12:03 | 00:12:08 | of these two |
00:12:04 | 00:12:08 | so the average is 375. |
00:12:08 | 00:12:12 | so now to calculate my gross profit |
00:12:10 | 00:12:15 | margins i could do |
00:12:12 | 00:12:18 | the math by doing |
00:12:15 | 00:12:22 | 24 99 |
00:12:18 | 00:12:26 | minus 3 75 |
00:12:22 | 00:12:30 | is i would make a 2124 profit margin |
00:12:26 | 00:12:35 | divided by 24. |
00:12:30 | 00:12:38 | 99 times 100. |
00:12:35 | 00:12:39 | so this is telling me that i would make |
00:12:38 | 00:12:42 | an 84 |
00:12:39 | 00:12:43 | gross profit margin now this is |
00:12:42 | 00:12:46 | extremely rough |
00:12:43 | 00:12:48 | because the truth is that gross profit |
00:12:46 | 00:12:51 | margin is not |
00:12:48 | 00:12:53 | just the cost of the product |
00:12:51 | 00:12:54 | uh the selling price minus the cost of |
00:12:53 | 00:12:57 | the product |
00:12:54 | 00:12:58 | gross profit margin is this the cost of |
00:12:57 | 00:13:01 | the product |
00:12:58 | 00:13:02 | and the cost of goods sold which |
00:13:01 | 00:13:04 | includes cost of the product cost of |
00:13:02 | 00:13:07 | goods sold is how much money |
00:13:04 | 00:13:08 | you had to pay from getting that product |
00:13:07 | 00:13:11 | from the manufacturer |
00:13:08 | 00:13:12 | to your final destination your warehouse |
00:13:11 | 00:13:16 | so |
00:13:12 | 00:13:19 | how about product packaging how about |
00:13:16 | 00:13:22 | assembly how about barcodes how about |
00:13:19 | 00:13:23 | inspection agency how about shipping how |
00:13:22 | 00:13:25 | about taxes like |
00:13:23 | 00:13:27 | that's all part of the cost of goods |
00:13:25 | 00:13:29 | sold if you look at my original |
00:13:27 | 00:13:31 | cost analysis here you'll see here that |
00:13:29 | 00:13:34 | my total cogs |
00:13:31 | 00:13:36 | is 1877 even though the actual product |
00:13:34 | 00:13:39 | cost is 8.29 |
00:13:36 | 00:13:41 | so you have to include all of this stuff |
00:13:39 | 00:13:42 | and you don't have that information |
00:13:41 | 00:13:45 | right now |
00:13:42 | 00:13:47 | so this gives you a rough idea but then |
00:13:45 | 00:13:48 | what you want to do once you've narrowed |
00:13:47 | 00:13:50 | down your list |
00:13:48 | 00:13:52 | to like your top three products is you |
00:13:50 | 00:13:55 | start to contact suppliers |
00:13:52 | 00:13:57 | okay so right now i'm on my alibaba and |
00:13:55 | 00:13:59 | this is a real conversation that i had |
00:13:57 | 00:14:00 | with a supplier i was interested in a |
00:13:59 | 00:14:01 | product so i reached out to them i said |
00:14:00 | 00:14:03 | hi there |
00:14:01 | 00:14:04 | i own the company lux curves we're in |
00:14:03 | 00:14:06 | the body shape or space and looking to |
00:14:04 | 00:14:08 | expand our product line |
00:14:06 | 00:14:09 | i'm interested in this product however i |
00:14:08 | 00:14:11 | want to see better images |
00:14:09 | 00:14:13 | not rendered and i want to know the |
00:14:11 | 00:14:15 | materials of the shorts i also want to |
00:14:13 | 00:14:16 | know if you can make larger sizes than |
00:14:15 | 00:14:19 | large such as |
00:14:16 | 00:14:22 | 2xl and 3xl finally what is your moq |
00:14:19 | 00:14:24 | which stands for minimum order quantity |
00:14:22 | 00:14:26 | and pricing tiers |
00:14:24 | 00:14:27 | and the reason i said price pricing |
00:14:26 | 00:14:31 | tiers is because |
00:14:27 | 00:14:32 | if you order 500 units your products are |
00:14:31 | 00:14:35 | going to be |
00:14:32 | 00:14:38 | cheaper than if you order only 200 units |
00:14:35 | 00:14:41 | so the cost per unit will increase |
00:14:38 | 00:14:42 | the fewer units that you order |
00:14:41 | 00:14:44 | and then i also said we'd have to get |
00:14:42 | 00:14:46 | this product under four dollars a unit |
00:14:44 | 00:14:47 | in order to be profitable |
00:14:46 | 00:14:49 | um you don't need to include that that |
00:14:47 | 00:14:51 | was just me um being |
00:14:49 | 00:14:52 | partikular um so then they respond yes |
00:14:51 | 00:14:55 | we do have this |
00:14:52 | 00:14:56 | and then they give you the real like the |
00:14:55 | 00:14:58 | real product costs |
00:14:56 | 00:14:59 | um and so for example you can see here |
00:14:58 | 00:15:01 | that |
00:14:59 | 00:15:03 | here i could see the actual product |
00:15:01 | 00:15:04 | costs that they have |
00:15:03 | 00:15:07 | and i did not continue the conversation |
00:15:04 | 00:15:09 | with the supplier however at this point |
00:15:07 | 00:15:12 | what i would have done is asked okay |
00:15:09 | 00:15:15 | now what's the minimum order quantity um |
00:15:12 | 00:15:17 | they didn't mention that and if i order |
00:15:15 | 00:15:20 | 500 units how much is this product going |
00:15:17 | 00:15:22 | to cost me |
00:15:20 | 00:15:24 | and that way with that information now i |
00:15:22 | 00:15:26 | know how much the actual product |
00:15:24 | 00:15:28 | cost is and then what i would do is i |
00:15:26 | 00:15:32 | would input that information into |
00:15:28 | 00:15:36 | my spreadsheet not this one |
00:15:32 | 00:15:36 | into the one from jungle scout |
00:15:37 | 00:15:41 | not this one don't you hate that |
00:15:40 | 00:15:43 | i'm trying to look for a spreadsheet and |
00:15:41 | 00:15:45 | you can't find it so here we have a lot |
00:15:43 | 00:15:46 | of different different pieces of |
00:15:45 | 00:15:48 | information again i'll link this in the |
00:15:46 | 00:15:50 | description box for you guys |
00:15:48 | 00:15:52 | um so if i found out that the product |
00:15:50 | 00:15:55 | costs |
00:15:52 | 00:15:55 | okay so if i have a thousand units |
00:15:56 | 00:16:01 | okay cost of goods sold so here it's |
00:15:58 | 00:16:01 | 250. |
00:16:02 | 00:16:05 | and basically you just input that |
00:16:03 | 00:16:07 | information into the spreadsheet and |
00:16:05 | 00:16:11 | that's going to help you determine |
00:16:07 | 00:16:13 | what the costs are okay and |
00:16:11 | 00:16:16 | and that's really all there is to it |
00:16:13 | 00:16:18 | right now um |
00:16:16 | 00:16:20 | again you you do need to know what these |
00:16:18 | 00:16:22 | the profit margins are before you move |
00:16:20 | 00:16:25 | forward with a product |
00:16:22 | 00:16:26 | if you don't and if you're guessing then |
00:16:25 | 00:16:29 | it's risky |
00:16:26 | 00:16:30 | and with e-commerce especially selling |
00:16:29 | 00:16:33 | on amazon you want to make sure that |
00:16:30 | 00:16:37 | you're having at least a 25 |
00:16:33 | 00:16:38 | profit margin and that's because |
00:16:37 | 00:16:41 | you know it can be expensive to sell on |
00:16:38 | 00:16:44 | amazon again it's worth it it's it's |
00:16:41 | 00:16:46 | really necessary but |
00:16:44 | 00:16:48 | it can be expensive because fulfilled by |
00:16:46 | 00:16:49 | amazon is not the cheapest way to |
00:16:48 | 00:16:50 | fulfill your products |
00:16:49 | 00:16:53 | so you want to make sure that you are |
00:16:50 | 00:16:55 | profitable if you are to sell on amazon |
00:16:53 | 00:16:57 | um and and that's really all there is to |
00:16:55 | 00:16:58 | it guys so hopefully that was helpful |
00:16:57 | 00:17:00 | for you guys |
00:16:58 | 00:17:01 | um just to summarize you know if you're |
00:17:00 | 00:17:03 | selling on amazon you want profit |
00:17:01 | 00:17:06 | margins of at least |
00:17:03 | 00:17:08 | 25 percent nothing under you want to |
00:17:06 | 00:17:11 | look for products between 15 |
00:17:08 | 00:17:11 | and 70 and you just want to understand |
00:17:11 | 00:17:13 | that |
00:17:11 | 00:17:14 | yes amazon's going to be more expensive |
00:17:13 | 00:17:16 | to sell on but |
00:17:14 | 00:17:18 | it's going to help you build a brand |
00:17:16 | 00:17:20 | from nothing |
00:17:18 | 00:17:22 | you know from the bottom up you're going |
00:17:20 | 00:17:24 | to be able to reach so many people that |
00:17:22 | 00:17:26 | you just would struggle to reach if you |
00:17:24 | 00:17:27 | were just selling on your website |
00:17:26 | 00:17:29 | you would have to do a lot more |
00:17:27 | 00:17:30 | marketing if you're just selling on your |
00:17:29 | 00:17:32 | website so in my opinion |
00:17:30 | 00:17:34 | it's worth it and there's just so many |
00:17:32 | 00:17:37 | people signed up with amazon |
00:17:34 | 00:17:40 | that it just makes it so much more easy |
00:17:37 | 00:17:41 | to to reach people so that's it for |
00:17:40 | 00:17:45 | today if you guys want the |
00:17:41 | 00:17:46 | jungle scout fba calculator the pdf you |
00:17:45 | 00:17:47 | can click the link down below to |
00:17:46 | 00:17:49 | download that |
00:17:47 | 00:17:51 | if you guys want to try jungle scout i |
00:17:49 | 00:17:53 | highly recommend it for product research |
00:17:51 | 00:17:54 | if you are just starting your amazon |
00:17:53 | 00:17:55 | business and you're diving into product |
00:17:54 | 00:17:57 | research |
00:17:55 | 00:17:59 | you need to get jungle scout everyone |
00:17:57 | 00:18:01 | has jungle scout these days |
00:17:59 | 00:18:02 | so i'll link that down below with a |
00:18:01 | 00:18:04 | discount code if you use my affiliate |
00:18:02 | 00:18:09 | link tatiana james.com |
00:18:04 | 00:18:12 | jungle scout you can get 30 off your |
00:18:09 | 00:18:13 | your membership with jungle scout and |
00:18:12 | 00:18:14 | then other than that guys if you want to |
00:18:13 | 00:18:17 | learn more about |
00:18:14 | 00:18:18 | selling on amazon i do have a free |
00:18:17 | 00:18:22 | training series |
00:18:18 | 00:18:24 | you can go to tatianajames.com fba |
00:18:22 | 00:18:25 | to to get those video trainings which is |
00:18:24 | 00:18:27 | basically going to give you an overview |
00:18:25 | 00:18:29 | of what it means to become an amazon |
00:18:27 | 00:18:30 | seller what it means to sell on amazon |
00:18:29 | 00:18:33 | and have this |
00:18:30 | 00:18:34 | business what does this world look like |
00:18:33 | 00:18:35 | so if you're interested in that |
00:18:34 | 00:18:39 | click the links in the description box |
00:18:35 | 00:18:39 | below take care |
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