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NEW Google Ads Experiments Setup

Published on: December 7 2022 by Paid Media Pros

Are you looking for a way to improve the effectiveness of your Google Ads campaigns? Look no further than the new Google Ads Experiments setup! This powerful tool allows you to test different strategies and settings, providing valuable insights that can help you optimize your campaigns and get better results.

What is Google Ads Experiments?

- A feature within Google Ads that allows you to create tests of your campaigns

- Lets you test different settings, such as bid strategies, ad copy, and targeting options

- Allows you to measure the impact of these changes on key performance metrics

Why use Google Ads Experiments?

- Provides valuable insights into what works and what doesn't in your campaigns

- Helps you identify the most effective strategies for reaching your target audience

- Allows you to make data-driven decisions to improve your campaigns

How to set up a Google Ads Experiment:

1. Select the campaign you want to test

2. Click on the Drafts & Experiments tab

3. Click Create experiment

4. Choose the settings you want to test

5. Launch the experiment and monitor performance

Tips for using Google Ads Experiments:

- Test one variable at a time to isolate the impact of each change

- Run experiments for at least two weeks to ensure accurate results

- Monitor performance closely to identify trends and patterns

With the new Google Ads Experiments setup, you can take your campaigns to the next level. By testing different strategies and settings, you can optimize your campaigns and get better results. So why wait? Start experimenting today and see the impact it can have on your business!

NEW Google Ads Experiments Setup

Google Ads campaign experiments have been a valuable tool for marketers for over a decade. With campaign experiments, you can duplicate your current campaign, make adjustments to the duplicated campaign, and test different settings and tactics against the control.

Setting Up Campaign Experiments in the Past:

In the past, setting up a campaign experiment in Google Ads was a two-step process. First, you had to create a draft campaign, make changes to that draft, and then apply it to an experiment. However, Google recently changed the setup flow for creating campaign experiments.

New Experiments Flow:

To set up a campaign experiment in Google Ads now, you must navigate to the all campaigns view, select the campaigns you want to run the experiment on, and choose the type of experiment you want to run. You can choose between all experiments, add variations, custom experiments, and video experiments.

Creating Ad Variations:

When creating ad variations, you can choose to find and replace text within an ad or update the text completely. You can also filter the ads and choose which portion of the text you want to update. Once you've created your ad variation, you can give it a name, determine the start and end date, and set the experiment split.

Comparing Bidding Strategies:

If you want to compare two bidding strategies, you need to choose a custom experiment and select the base campaign. Then, you can give your experiment a name, choose the campaigns you want to run the experiment on, and set the experiment split.

Campaign experiments are a valuable tool for marketers to test different settings and tactics against the

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