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NEW Product Research Methods For Shopify Dropshipping 2021

Published on: December 6 2022 by Shri Kanase

NEW Product Research Methods For Shopify Dropshipping 2021

NEW Product Research Methods For Shopify Dropshipping 2021

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00:00:00 00:00:03 yo what is going on everybody srikanasa
00:00:02 00:00:06 here so
00:00:03 00:00:08 new product research methods for 2020.
00:00:06 00:00:09 now for these past few weeks and these
00:00:08 00:00:12 past few months i have been
00:00:09 00:00:13 significantly trying to alter my ways on
00:00:12 00:00:15 how i do
00:00:13 00:00:17 product research specifically for
00:00:15 00:00:18 facebook ads and google ads because i
00:00:17 00:00:20 personally believe
00:00:18 00:00:22 a lot of the product research methods
00:00:20 00:00:24 available out there are super saturated
00:00:22 00:00:26 and by saturated here's what i mean
00:00:24 00:00:27 along with other youtubers using those
00:00:26 00:00:29 same exact methods
00:00:27 00:00:32 those videos that you watch for product
00:00:29 00:00:34 research are also available to a large
00:00:32 00:00:34 amount of people out there in the world
00:00:34 00:00:36 so
00:00:34 00:00:38 what has happened is that people are
00:00:36 00:00:40 starting to use the same
00:00:38 00:00:42 methods over and over again and because
00:00:40 00:00:43 of this these people are finding the
00:00:42 00:00:45 same exact products
00:00:43 00:00:46 and then wondering why drop shipping is
00:00:45 00:00:48 not working for them so
00:00:46 00:00:51 in this video i'm going to be going over
00:00:48 00:00:52 three specific very very simple yet very
00:00:51 00:00:54 effective methods
00:00:52 00:00:56 which i personally just found in the
00:00:54 00:00:57 past few weeks that i have begun to use
00:00:56 00:01:00 more and more frequently and these
00:00:57 00:01:01 specific methods especially number three
00:01:00 00:01:03 are some of the methods which you i can
00:01:01 00:01:04 almost guarantee have never seen before
00:01:03 00:01:05 so
00:01:04 00:01:07 this is one video you're going to want
00:01:05 00:01:08 to watch until the end but
00:01:07 00:01:10 without wasting any more time let's jump
00:01:08 00:01:12 right into it but there's one thing you
00:01:10 00:01:13 will have to do before finding success
00:01:12 00:01:14 with any of these product research
00:01:13 00:01:17 methods and that is
00:01:14 00:01:18 to gently tap that like button down
00:01:17 00:01:19 below until it turns blue i will
00:01:18 00:01:20 definitely appreciate that okay
00:01:19 00:01:22 hopefully i've done that but here are
00:01:20 00:01:24 the product research methods so
00:01:22 00:01:26 the new product research methods and
00:01:24 00:01:28 again the products that you find
00:01:26 00:01:30 from these specific methods you can
00:01:28 00:01:32 advertise on both facebook or google
00:01:30 00:01:33 or also on other advertising platforms
00:01:32 00:01:35 it really doesn't matter
00:01:33 00:01:36 where you advertise them what matters is
00:01:35 00:01:38 that you use these methods
00:01:36 00:01:39 to find those products so the product
00:01:38 00:01:41 research method number one
00:01:39 00:01:43 and this is using the google merchant
00:01:41 00:01:45 center now this product research method
00:01:43 00:01:47 does require a google merchant center
00:01:45 00:01:48 account so for those people
00:01:47 00:01:50 that don't really use google ads or
00:01:48 00:01:52 haven't even touched google as before
00:01:50 00:01:54 this is the perfect opportunity for you
00:01:52 00:01:55 to kind of just touch basis
00:01:54 00:01:57 on google ads or at least create a
00:01:55 00:01:59 google merchant center account so you
00:01:57 00:02:00 can get access to this product research
00:01:59 00:02:02 method and it is
00:02:00 00:02:03 basically looking at the best sellers
00:02:02 00:02:05 which google provides now what do i mean
00:02:03 00:02:07 by this exactly if we go ahead and go
00:02:05 00:02:09 inside one of my google merchant center
00:02:07 00:02:10 account and look at the specific
00:02:09 00:02:13 section on the left which is under
00:02:10 00:02:15 growth and it's the best seller section
00:02:13 00:02:17 you'll see a bunch of different products
00:02:15 00:02:18 that google is recommending to you and
00:02:17 00:02:20 these specific products
00:02:18 00:02:23 are exactly those products which google
00:02:20 00:02:24 updates on a regular basis and these
00:02:23 00:02:26 products are actually winning products
00:02:24 00:02:28 that google searched up and found on its
00:02:26 00:02:30 platform so as you can see the last
00:02:28 00:02:32 update for the products on this list was
00:02:30 00:02:35 july 27th so that means just a few days
00:02:32 00:02:36 ago this list was entirely updated with
00:02:35 00:02:38 a brand new set of products and the
00:02:36 00:02:39 beauty about this is that not a lot of
00:02:38 00:02:41 people know
00:02:39 00:02:43 about this section within their merchant
00:02:41 00:02:43 center account so a lot of people don't
00:02:43 00:02:46 even use this
00:02:43 00:02:47 section and personally i found a lot of
00:02:46 00:02:49 good products from this section within
00:02:47 00:02:51 the past few weeks and months
00:02:49 00:02:52 and that is why i'm recommending this
00:02:51 00:02:54 but again it's under the growth section
00:02:52 00:02:55 under best sellers
00:02:54 00:02:57 and once you get to this specific
00:02:55 00:02:58 section you can simply click on the
00:02:57 00:03:00 category over here
00:02:58 00:03:02 to go ahead and choose between a variety
00:03:00 00:03:03 of different categories now here's where
00:03:02 00:03:05 you can kind of go
00:03:03 00:03:06 on your own and basically decide which
00:03:05 00:03:08 category you want to go into to
00:03:06 00:03:10 research further you can kind of just
00:03:08 00:03:12 click on the base
00:03:10 00:03:14 general category like baby and toddler
00:03:12 00:03:16 or what you can also do is you can click
00:03:14 00:03:17 on the specific category section
00:03:16 00:03:19 and on the right simply click this drop
00:03:17 00:03:21 down menu to go a little bit more
00:03:19 00:03:22 specific and a little bit more niche
00:03:21 00:03:24 down this is perfect
00:03:22 00:03:25 for doing product research in general
00:03:24 00:03:27 but no matter which category you do
00:03:25 00:03:29 here's what you absolutely want to do
00:03:27 00:03:30 and if you go back to the google doc
00:03:29 00:03:33 here's what you will be doing so you'll
00:03:30 00:03:34 be sorting by change from last week so
00:03:33 00:03:35 greatest to least
00:03:34 00:03:37 so let's go ahead and go back to the
00:03:35 00:03:38 merchant center what you want to do is
00:03:37 00:03:40 simply click on
00:03:38 00:03:42 this specific second column right here
00:03:40 00:03:42 so that the specific change from last
00:03:42 00:03:44 week
00:03:42 00:03:46 it has the green numbers at the top and
00:03:44 00:03:47 that means it's ranking those products
00:03:46 00:03:48 with the biggest
00:03:47 00:03:50 change in the past week to the least
00:03:48 00:03:52 amount of change and the reason why we
00:03:50 00:03:53 rank by this and not by the popularity
00:03:52 00:03:55 rank is simply because these specific
00:03:53 00:03:57 products as you can see
00:03:55 00:03:59 changed by a total of around 5 000
00:03:57 00:04:00 points and if we go on this list from
00:03:59 00:04:01 top to bottom
00:04:00 00:04:03 we'll see that all of these specific
00:04:01 00:04:04 products that are ranking at the top now
00:04:03 00:04:06 are significantly more in demand than
00:04:04 00:04:07 those that are currently popular right
00:04:06 00:04:09 now which is why
00:04:07 00:04:10 the popularity rank really is irrelevant
00:04:09 00:04:12 what matters the most
00:04:10 00:04:13 is the change from last week and another
00:04:12 00:04:15 good thing is that you don't want the
00:04:13 00:04:17 popularity rank simply because
00:04:15 00:04:19 if that product is already super popular
00:04:17 00:04:21 it also has a very very high chance
00:04:19 00:04:23 that it could be very very saturated as
00:04:21 00:04:24 well so we don't really want to
00:04:23 00:04:26 be selling those kinds of products not
00:04:24 00:04:28 even on facebook or even google ads
00:04:26 00:04:30 because that's not really what's going
00:04:28 00:04:32 to work in 2020 and onward so
00:04:30 00:04:33 the change from last week is a great
00:04:32 00:04:35 indicator of which products
00:04:33 00:04:37 are doing the best within the past week
00:04:35 00:04:38 but what you want to then be doing is
00:04:37 00:04:40 simply going through each specific
00:04:38 00:04:42 category which you selling if you sell a
00:04:40 00:04:43 general store all of these categories
00:04:42 00:04:45 are open for you and there's a limit as
00:04:43 00:04:46 to the total amount of categories
00:04:45 00:04:48 because not every category is something
00:04:46 00:04:50 you can sell within such as
00:04:48 00:04:52 vehicles and parts and a lot of these
00:04:50 00:04:52 products you really can't even dropship
00:04:52 00:04:55 in the first place
00:04:52 00:04:56 but there are also those products on
00:04:55 00:04:58 here which you can
00:04:56 00:05:00 easily source from aliexpress or if
00:04:58 00:05:02 you're smart and want to use amazon and
00:05:00 00:05:03 ebay and watch my amazon and ebay and
00:05:02 00:05:04 watch my video on how to source those
00:05:03 00:05:06 products
00:05:04 00:05:07 you can also get these products from
00:05:06 00:05:09 those two websites but this is one
00:05:07 00:05:11 specific product research method which i
00:05:09 00:05:13 personally found leads to a lot of
00:05:11 00:05:15 different kinds of products specifically
00:05:13 00:05:16 those which you really can't even find
00:05:15 00:05:18 on aliexpress
00:05:16 00:05:19 or those other product research software
00:05:18 00:05:21 so again simply go through each specific
00:05:19 00:05:23 collection whatever you can sell into
00:05:21 00:05:25 you can also go very very broad by just
00:05:23 00:05:26 clicking on each specific collection or
00:05:25 00:05:28 go
00:05:26 00:05:29 niche down and choose one specific
00:05:28 00:05:30 collection to find the best selling
00:05:29 00:05:32 products within that but
00:05:30 00:05:33 this is product research method number
00:05:32 00:05:35 one which is something you'll have to
00:05:33 00:05:36 register for a google merchant center
00:05:35 00:05:38 account
00:05:36 00:05:40 to use but let's move on to research
00:05:38 00:05:42 method number two and this method
00:05:40 00:05:43 is using your emails now what do i mean
00:05:42 00:05:45 that is exactly
00:05:43 00:05:46 one thing a lot of people fail to
00:05:45 00:05:48 realize is that a lot of these drop
00:05:46 00:05:49 shipping stores or a lot of these big
00:05:48 00:05:52 branded stores
00:05:49 00:05:54 love to send out emails and in fact one
00:05:52 00:05:55 of the biggest things and most important
00:05:54 00:05:56 things a lot of these shopify store
00:05:55 00:05:57 owners do
00:05:56 00:05:59 if they especially know what they're
00:05:57 00:06:00 doing and want a long-term sustainable
00:05:59 00:06:01 business
00:06:00 00:06:03 is that they set up their backend
00:06:01 00:06:04 meaning the email flows and if you're
00:06:03 00:06:06 not really sure how to set up your own
00:06:04 00:06:07 email flows i have made
00:06:06 00:06:09 tons of videos on that you can check
00:06:07 00:06:11 them out on my channel below but
00:06:09 00:06:12 we're going to be using other people's
00:06:11 00:06:14 email flows in this case
00:06:12 00:06:15 to find our winning products and do
00:06:14 00:06:17 product research here's what you will be
00:06:15 00:06:19 doing basically you'll be going on those
00:06:17 00:06:20 other drop shipping websites
00:06:19 00:06:22 and it can be literally any drop
00:06:20 00:06:23 shipping website or it can also be a big
00:06:22 00:06:26 branded store
00:06:23 00:06:28 like inspire uplift sharper image etc
00:06:26 00:06:30 and you'll be signing up to receive
00:06:28 00:06:31 their emails basically sign up for their
00:06:30 00:06:32 newsletter
00:06:31 00:06:34 or if there's like an email pop-up
00:06:32 00:06:36 simply enter your email what's going to
00:06:34 00:06:38 happen then is that you're going to be
00:06:36 00:06:39 inserted into their special email
00:06:38 00:06:40 newsletter list
00:06:39 00:06:42 and this newsletter list if they've
00:06:40 00:06:44 installed those email flows
00:06:42 00:06:46 will continuously be sent these emails
00:06:44 00:06:48 with a lot of products and a lot of
00:06:46 00:06:50 coupons and a lot of offers and stuff
00:06:48 00:06:52 like that so what we want to do
00:06:50 00:06:53 is we want to take advantage of that and
00:06:52 00:06:54 we want to go ahead
00:06:53 00:06:56 and find winning products from that
00:06:54 00:06:57 method so here inside my own gmail
00:06:56 00:06:59 account i've simply
00:06:57 00:07:01 typed in the keyword coupon and i
00:06:59 00:07:02 haven't necessarily signed up to a lot
00:07:01 00:07:04 of those drop shipping stores on this
00:07:02 00:07:05 specific email because this is my main
00:07:04 00:07:06 email
00:07:05 00:07:08 but i have signed up to a few of the
00:07:06 00:07:09 bigger stores like joanne's or
00:07:08 00:07:12 specifically
00:07:09 00:07:12 banggood.com groupon etc so what i want
00:07:12 00:07:14 to do
00:07:12 00:07:16 is i want to show you an email by
00:07:14 00:07:17 banggood.com which specifically contains
00:07:16 00:07:19 the product so once you start getting
00:07:17 00:07:21 emails from these big websites
00:07:19 00:07:23 here's what you want to do you can
00:07:21 00:07:25 simply open up the email and usually a
00:07:23 00:07:27 lot of these specific stores will have a
00:07:25 00:07:28 very nice laid out email
00:07:27 00:07:30 they'll have all of their collection at
00:07:28 00:07:31 the top usually but not always
00:07:30 00:07:33 but that's not what we want to be
00:07:31 00:07:34 looking at what we want to do is we want
00:07:33 00:07:36 to scroll down
00:07:34 00:07:37 and get to the section where they have
00:07:36 00:07:39 products listed usually
00:07:37 00:07:40 it could be in the middle of the section
00:07:39 00:07:42 if it's like coupon code email where
00:07:40 00:07:44 they're just sending you a coupon code
00:07:42 00:07:46 to shop on their website or it'll be at
00:07:44 00:07:48 the very end like it is over here so
00:07:46 00:07:49 what i personally do is i scroll through
00:07:48 00:07:51 these emails and i'll try to look at the
00:07:49 00:07:53 specific products
00:07:51 00:07:54 which are popping up now one specific
00:07:53 00:07:56 product which really
00:07:54 00:07:57 pops out to me is this one right here
00:07:56 00:07:59 the missed coolant system
00:07:57 00:08:01 water sprinkler i personally know this
00:07:59 00:08:01 was a big winning product because when
00:08:01 00:08:02 i'm
00:08:01 00:08:04 recording this video it's kind of
00:08:02 00:08:05 towards the end of july and summer is
00:08:04 00:08:07 basically coming to an
00:08:05 00:08:08 end but this specific product is
00:08:07 00:08:10 something i was selling on my store
00:08:08 00:08:12 and working very very well so this
00:08:10 00:08:14 product was a winning product but in
00:08:12 00:08:16 general you'll be able to find a lot of
00:08:14 00:08:18 suitable products for your shopify store
00:08:16 00:08:20 whether it's a general store or a niche
00:08:18 00:08:22 store if you do run a niche store
00:08:20 00:08:24 you want to repeat the same strategy but
00:08:22 00:08:25 do it with your competitors
00:08:24 00:08:27 within your needs so if you're selling
00:08:25 00:08:29 in the outdoors niche instead of just
00:08:27 00:08:30 trying to go to a random website to sign
00:08:29 00:08:32 up to their newsletter
00:08:30 00:08:33 go to other outdoor related niche
00:08:32 00:08:35 websites and sign up for their
00:08:33 00:08:36 newsletters because there's a very high
00:08:35 00:08:38 chance that a lot of these products that
00:08:36 00:08:39 are getting shown on their emails
00:08:38 00:08:41 will be within the same niche as you so
00:08:39 00:08:43 you want to take advantage of that but
00:08:41 00:08:45 emails is another great way which barely
00:08:43 00:08:46 anybody even toks about or barely
00:08:45 00:08:48 anybody even uses
00:08:46 00:08:50 and as you can see banggood has a wide
00:08:48 00:08:51 range of products on their email so far
00:08:50 00:08:53 i'm still scrolling all the way down and
00:08:51 00:08:54 still there's more and more products
00:08:53 00:08:56 that are coming up so
00:08:54 00:08:58 this is one of the best ways to be doing
00:08:56 00:09:00 product research in 2020 and onwards
00:08:58 00:09:00 let's move on to product research method
00:09:00 00:09:03 number three
00:09:00 00:09:04 and this is using coupon websites now
00:09:03 00:09:06 you're not going to be using these
00:09:04 00:09:07 coupon websites to go out and go
00:09:06 00:09:08 shopping on amazon
00:09:07 00:09:10 you're going to instead be using these
00:09:08 00:09:12 coupon websites to spy
00:09:10 00:09:14 on the specific stores or spy on the
00:09:12 00:09:16 products which are currently on sale
00:09:14 00:09:18 within these coupon websites so what do
00:09:16 00:09:20 i mean by this exactly well here's
00:09:18 00:09:22 exactly what you will be doing basically
00:09:20 00:09:23 go on google and type in the coupon
00:09:22 00:09:25 website and then type in the keyword
00:09:23 00:09:26 product so here's what you'll be doing
00:09:25 00:09:27 you'll be going on google
00:09:26 00:09:29 for example if you want to use groupon
00:09:27 00:09:30 you'll say groupon products that's all
00:09:29 00:09:32 you have to do
00:09:30 00:09:33 once you type that simply click on the
00:09:32 00:09:36 first link and it'll take you to the
00:09:33 00:09:37 product section of that specific coupon
00:09:36 00:09:39 website as you can see
00:09:37 00:09:41 we're on the product section of groupon
00:09:39 00:09:42 and here's why this method is so useful
00:09:41 00:09:44 this is simply because a lot of these
00:09:42 00:09:45 specific websites
00:09:44 00:09:47 even though they may not be drop
00:09:45 00:09:48 shipping stores currently have all these
00:09:47 00:09:50 products which are on sale
00:09:48 00:09:52 and if a lot of other potential
00:09:50 00:09:53 customers are clicking on these coupons
00:09:52 00:09:55 and actually
00:09:53 00:09:57 redeeming those coupons groupon is going
00:09:55 00:09:58 to push those products towards the front
00:09:57 00:10:00 so what happens is you're basically
00:09:58 00:10:01 getting winning products right in front
00:10:00 00:10:03 of you and this is again
00:10:01 00:10:04 one of the best methods that you can be
00:10:03 00:10:06 using to do product research in 2020.
00:10:04 00:10:07 again don't be thinking that a lot of
00:10:06 00:10:09 these products that you see
00:10:07 00:10:10 here or a lot of the websites that you
00:10:09 00:10:12 see here
00:10:10 00:10:13 will be drop sharing websites it doesn't
00:10:12 00:10:15 really matter what matters is that
00:10:13 00:10:18 whether you can source the product from
00:10:15 00:10:18 aliexpress or ebay or amazon or not so
00:10:18 00:10:20 this
00:10:18 00:10:22 specific product right here was a big
00:10:20 00:10:22 big winning product in february and
00:10:22 00:10:24 march and
00:10:22 00:10:26 this could easily be sourced from
00:10:24 00:10:27 aliexpress or even amazon or ebay so as
00:10:26 00:10:29 you can see a lot of the winning
00:10:27 00:10:30 products are coming right at the top and
00:10:29 00:10:31 you don't really have a limit as to
00:10:30 00:10:32 which products you can find because
00:10:31 00:10:35 there's a wide
00:10:32 00:10:36 variety of specific categories which you
00:10:35 00:10:38 can go into again
00:10:36 00:10:40 these specific categories just list all
00:10:38 00:10:41 of the products within this website
00:10:40 00:10:43 which other websites are advertising
00:10:41 00:10:45 basically they have coupon set for these
00:10:43 00:10:46 specific products so
00:10:45 00:10:48 what that also means is that once you
00:10:46 00:10:50 click on a specific product
00:10:48 00:10:51 on groupon you can go onto the actual
00:10:50 00:10:53 website or simply buy
00:10:51 00:10:55 the product directly from groupon and if
00:10:53 00:10:57 you do go onto their actual website
00:10:55 00:10:59 you can then continue product research
00:10:57 00:11:00 within the website itself so this is
00:10:59 00:11:03 kind of a double win-win situation for
00:11:00 00:11:05 you it leaves you a lot of room to scale
00:11:03 00:11:05 and find those winning products but
00:11:05 00:11:07 again
00:11:05 00:11:08 repeat the same strategies that you
00:11:07 00:11:10 normally would depending on whether you
00:11:08 00:11:12 use facebook ads or google ads
00:11:10 00:11:14 that would entirely depend on which
00:11:12 00:11:15 advertising platform you plan to use
00:11:14 00:11:17 which is why i didn't really go over
00:11:15 00:11:18 into the specifics as to how to choose
00:11:17 00:11:20 the products in this video you can find
00:11:18 00:11:21 those videos on my channel but these
00:11:20 00:11:23 were the three specific methods which
00:11:21 00:11:25 i'm currently using to do product
00:11:23 00:11:26 research in 2020. if you found any type
00:11:25 00:11:28 of value in this video
00:11:26 00:11:29 smash that like button and smash that
00:11:28 00:11:31 subscribe button and i'll see you guys
00:11:29 00:11:31 next