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Published on: July 7 2023 by pipiads

Welcome to Get Google Ready in 2023! In this video, we'll be going through the step-by-step process of setting up your video campaigns in Google Ads. But before we dive in, let's talk about the top five core principles that every successful video ad needs to have:

1. A strong hook to grab the viewer's attention

2. Building desire or highlighting a problem

3. Introducing your product as the solution

4. Communicating trust and brand authority

5. A clear call to action

Now, let's take a look at the structure you need for your YouTube campaigns. The key is to separate out your different audiences into different ad groups. You can target larger groups of YouTube channels based on interests, or get specific and target certain channels that cater to your core buying markets. This structure is not only simple but highly effective, even for larger campaigns like Suzuki's.

Now that we know what we need, let's dive into the step-by-step process of setting up your video campaign in Google Ads. First, select your campaign objective - either sales or leads. Then, choose your conversion goals and location. I recommend sticking to one language per campaign and starting with a Maximize Conversions strategy before moving on to a Target CPA or ROAS option.

Set your daily budget amount or total campaign budget, and add in any site links that you want to include. And there you have it - a simple and effective structure for your video campaigns in Google Ads!

How to Run Profitable Facebook Conversion Sales Ads in Nigeria 2022

In this article, we will be discussing how to run highly profitable Facebook ads and how to choose the right audience to target for your product or service. It is important to target the right audience to ensure maximum conversion. We will be using Facebook Ads Manager to set up our ad campaign.

Steps to set up the ad campaign:

1. Log in to your Ads Manager backend and click on Create

2. Select the objective of your ad campaign - in this case, we are interested in sales.

3. Name your campaign, asset and ad names in a way that you can easily remember them.

4. Select the product or service you want to promote and the category.

5. Select the location you want to target and make sure to select living in this location.

6. Select the age range of your target audience.

7. Choose the interests and behaviors of your target audience.

8. Select Engaged Shoppers to optimize your ad delivery.

9. Choose the placements for your ad.

10. Write a short and straightforward ad copy.

11. Add headlines to your ad.

12. Set the display URL and destination URL.

13. Select a call to action button.

By following these steps, you can set up a highly profitable Facebook ad campaign and reach your target audience effectively. Remember to target specific interests and behaviors, and keep your ad copy short and straightforward to maximize conversion.

Zero Sales from Facebook Ads?! Here's the Problem...

- Ben Heath from Lead Guru discusses what to do if you've generated zero sales from Facebook ads

- Many Facebook advertisers face this issue, especially when new to advertising on the platform

Possible sub-headings:

- The Most Likely Problem: Product, Service, and Price Point

- Avoid Changing Settings at the Expense of Your Offer

- Improving Your Offer: Repackaging, Incentives, and Differentiation

- Test Your Offer and Give It Time before Making Decisions

- The Importance of Real Stuff to Real People in Facebook Advertising

Main points:

- When experiencing zero or very few sales, the problem is likely your product, service, or price point, not your campaign settings

- While optimizing your campaign is important, a bad offer cannot be made up for with a great campaign

- Test and improve your offer through repackaging, incentives, and differentiation

- Give your offer and campaign enough time and money before making any decisions

- Real stuff to real people is crucial in Facebook advertising, as people make rational and logical decisions based on the offer

- Lead Guru can help you get better results from Facebook and Instagram campaigns with a minimum budget requirement of $3,000 per month

- Join Ben Heath's Facebook Ads Mastermind Group, a free online community of more than 75,000 Facebook advertisers

- Remember to focus on improving your offer first before changing your campaign settings to see sustainable results.

Latest Facebook Ads Campaign Objective Update | NEW Sales Campaign

Facebook's New Campaign Objective Settings: A Simplified Version

- Facebook has rolled out a new update on their campaign objective settings

- New interface is only seen in new accounts and for new advertisers

- Categories are now simplified into awareness, traffic, engagement, leads, app promotion, and sales

What This Means For You:

- If you're new to the Facebook platform, the new interface may look different

- Nothing has changed except for the look of the campaign

- If you're looking for sales, choose the sales category

- If you want to switch back to the original campaign objectives, click on click tour and select conversions

- The new interface is just a simplified version

- Nothing has really changed except for the categorization of conversions into a sales campaign objective

- To learn more about Facebook ad campaigns, check out the free course in the video description.

Youtube Ads in 2023 - This BRAND NEW Strategy Will Explode Your Sales

Welcome to my course on YouTube ad strategy! In this article, I will be revealing my step-by-step process for generating over a million dollars with YouTube ads. This method is the same one I used for my last business, bjkproduction.com, which I sold in January. I also created an email scraping software that has been very profitable for my current business.

Step 1: Email Scraping

To start, use the email scraping software to gather a list of emails related to your target audience. For example, if you have a food business related to keto, search for keto recipes and scrape the emails of people interested in that topic. Aim for at least 1,000 emails, which is the minimum required by Google Ads.

Step 2: Format the List

Import the list into Google Sheets and remove all columns except for name, phone number, and email. Save the file as a CSV and upload it to Google Ads.

Step 3: Create a Custom Audience

In Google Ads, go to Audience Manager and select Customer List. Name the list and upload the CSV file. You may need to remove the name column to avoid errors.

Step 4: Create a YouTube Ad Campaign

Create a video campaign with a daily budget of 50-100 dollars and select the United States and Canada as your target countries. Upload your YouTube video and add a call-to-action and landing page URL. Set a maximum cost-per-view of $5 and test your campaign to see if it needs adjustments.

By following this step-by-step process, you can use email campaigns and YouTube ads to generate significant profits for your business. Remember to continually test and adjust your campaign for optimal results.

This New Instagram Ads Feature Will Increase Your Sales By Over 50% | Instagram Ads 2022

Title: Increase Your Sales by Over 35% with Instagram's New Ad Update

Instagram has recently launched a new ad update that promises to increase sales by over 35%. In this article, we will discuss how this update can help businesses and how to use it effectively.

Using the Advantage Creative Update:

- The Advantage Creative update is only available when running Instagram ads through the ads manager on your PC, not through the Boost post option on Instagram.

- This update enhances the ad experience by automatically adjusting the aspect ratio, applying templates, setting ad placements, and displaying relevant Facebook comments.

- It also allows you to use an image as your ad, but Instagram converts it into a reel, giving viewers a new and different ad experience.

Using Music in Your Ads:

- The Advantage Creative update also allows you to add music to your ad. You can either select your own music or choose from a variety of royalty-free tracks provided by Instagram.

- Adding music to your ad enhances the overall experience and can make your ad more engaging for viewers.

Creating Effective Ad Content:

- To create an effective ad, use a high-quality image that clearly represents your business and what you are selling.

- Use the headline effectively to grab viewers' attention and make them want to learn more about your product or service.

- Use the primary text to provide additional details about your product or service and any promotions or discounts you may be offering.

Instagram's Advantage Creative update is a game changer for businesses looking to increase their sales through Instagram ads. By using this update, businesses can enhance their ad experience and make their ads more engaging for viewers. By creating effective ad content and utilizing music in your ads, businesses can attract new customers and increase sales by over 35%.

How To Generate Tons of Quick Sales With Facebook Ads

How to Generate Quick Sales with Facebook Ads Using Flash Sales

In this video, Ben Heath from Leaguer shares his technique for generating quick sales with Facebook Ads using flash sales. He emphasizes the importance of incentivizing and creating urgency for prospects to take action.

Components of Flash Sale Campaigns:

1. Incentive - offer a discount, free add-on, or limited time offer

2. Urgency - make the offer available for a short period of time (3-5 days)


1. Warm Audiences - previous customers, email lists, website visitors, Facebook and Instagram engagement

2. Cold Audiences - if warm audiences are not available, target a local community or create a separate ad set

Ad Content:

1. Keep it straightforward and highlight the offer in the primary text

2. Use emojis to add visual interest

3. Include a strong call to action

Flash sales are a powerful tool for generating quick sales with Facebook Ads. By incentivizing and creating urgency, businesses can drive conversions and increase revenue. Remember to target warm audiences whenever possible and keep the ad content straightforward and to the point.

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