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New Strategy to Find Audiences for Shopify Winning Products | Facebook Ads Dropshipping

Published on: December 3 2022 by Dylan Pondir

New Strategy to Find Audiences for Shopify Winning Products | Facebook Ads Dropshipping

New Strategy to Find Audiences for Shopify Winning Products | Facebook Ads Dropshipping

startTime durationTime text
00:00:00 00:00:03 so you have a winning product you know
00:00:01 00:00:06 it's selling and you know that it will
00:00:03 00:00:08 perform but you're struggling to find
00:00:06 00:00:11 these audiences that will respond well
00:00:08 00:00:13 to your product in your head and
00:00:11 00:00:16 ultimately end up purchasing so here you
00:00:13 00:00:17 have a couple ad sets that I just
00:00:16 00:00:19 launched three days ago I launched them
00:00:17 00:00:22 on the 19th two days of 23rd so it's
00:00:19 00:00:24 gonna go on day four here and as you see
00:00:22 00:00:26 I've spent four hundred sixty one
00:00:24 00:00:27 dollars they've generated twelve hundred
00:00:26 00:00:29 dollars in reality this is about
00:00:27 00:00:32 fourteen hundred they didn't track some
00:00:29 00:00:34 of the purchases my return on adspend
00:00:32 00:00:36 two point seven but closer to three in
00:00:34 00:00:37 reality and they're performing really
00:00:36 00:00:39 well they're performing very
00:00:37 00:00:41 consistently so if you're in my Facebook
00:00:39 00:00:42 group and if you're not you should
00:00:41 00:00:44 definitely join it the links in the
00:00:42 00:00:47 description you've seen that I've been
00:00:44 00:00:48 doing some testing with CBO and I'm
00:00:47 00:00:51 gonna break that down in a different
00:00:48 00:00:52 video but I am utilizing CBO to test so
00:00:51 00:00:54 be ready for that video when it drops
00:00:52 00:00:56 but what I want you to focus on in this
00:00:54 00:00:58 video to prepare for the CBO video is
00:00:56 00:01:00 how am i dent off' eyeing these
00:00:58 00:01:02 profitable audiences so you can have a
00:01:00 00:01:04 great product but if you don't have the
00:01:02 00:01:05 audiences that are gonna perform with
00:01:04 00:01:07 that product you're not gonna generate
00:01:05 00:01:10 sales and what i see a lot of people
00:01:07 00:01:11 running into is they try to test
00:01:10 00:01:13 audiences but they don't have to budget
00:01:11 00:01:16 to sufficiently test the purchase
00:01:13 00:01:18 objective and this is why I'm gonna
00:01:16 00:01:21 explain I don't test with the purchase
00:01:18 00:01:23 objective everyone starts freaking out
00:01:21 00:01:25 okay here we go so I'm gonna break this
00:01:23 00:01:28 down for you so I broke it down here on
00:01:25 00:01:30 my iPad whiteboard and this is what I
00:01:28 00:01:32 want to show you before we go into the
00:01:30 00:01:34 actual real ad account where I'm
00:01:32 00:01:35 generating these sales so this is what I
00:01:34 00:01:38 want you to understand let's say we have
00:01:35 00:01:40 the interest gadgets on the left side we
00:01:38 00:01:41 have Add to Cart or initiate checkout
00:01:40 00:01:44 the reason I put it or initiate checkout
00:01:41 00:01:46 is a lot of us use when you click Add to
00:01:44 00:01:47 Cart on Shopify go straight to the
00:01:46 00:01:49 initiate check on skips to edit cart
00:01:47 00:01:52 face so it Facebook will not track add
00:01:49 00:01:53 to carts which is fine sometimes
00:01:52 00:01:56 increases a conversion rate on your
00:01:53 00:01:58 website so I wanted to demonstrate that
00:01:56 00:01:59 this will work for either Add to Cart or
00:01:58 00:02:04 initiate checkout
00:01:59 00:02:07 so under interest when I run the gadgets
00:02:04 00:02:08 interest ad set I'm getting a CPM of
00:02:07 00:02:11 nineteen dollars and twenty eight cents
00:02:08 00:02:14 a link click-through rate of 7.9 four
00:02:11 00:02:16 percent cost per initiate check
00:02:14 00:02:17 of $13 and I didn't generate a purchase
00:02:16 00:02:20 so I don't know what my cost per
00:02:17 00:02:23 purchase is then when I launched that ad
00:02:20 00:02:26 set with the purchase objective you can
00:02:23 00:02:29 see my CPM is thirty three dollars and
00:02:26 00:02:33 sixty eight cents my link click-through
00:02:29 00:02:35 rate is four point nine two percent my
00:02:33 00:02:37 cost per initiate checkout is seventeen
00:02:35 00:02:40 dollars and eighty nine cents and my
00:02:37 00:02:42 cost per purchase is twenty dollars and
00:02:40 00:02:45 thirteen cents what I want you to take
00:02:42 00:02:48 notike here is that the results aren't
00:02:45 00:02:51 that different and why this is important
00:02:48 00:02:55 is because if you look at the CPM it is
00:02:51 00:02:57 way cheaper to test with Add to Cart so
00:02:55 00:03:00 if you can test something and get a lot
00:02:57 00:03:02 more impressions in people seeing your
00:03:00 00:03:05 ad with something that's really close to
00:03:02 00:03:07 the purchase and the funnel my belief is
00:03:05 00:03:09 that it translate well to the purchase
00:03:07 00:03:11 objective so you got to think when it
00:03:09 00:03:13 comes to a funnel add to cart and
00:03:11 00:03:15 initiate checkout are actually very
00:03:13 00:03:17 close to the purchase so you have your
00:03:15 00:03:19 engagement up top your view content then
00:03:17 00:03:21 they add the car initiate checkout other
00:03:19 00:03:23 payment information I just didn't add
00:03:21 00:03:25 this to the funnel and then purchase so
00:03:23 00:03:27 if someone is going from that initiate
00:03:25 00:03:29 checkout to purchase there's not too
00:03:27 00:03:31 many differences between the type of
00:03:29 00:03:33 person that does that to the type of
00:03:31 00:03:35 person that purchases so let me hop into
00:03:33 00:03:36 my ad accountant and try to make this a
00:03:35 00:03:39 little more clear for you okay so this
00:03:36 00:03:42 is the campaign that I utilize to find
00:03:39 00:03:44 those interests that are doing very very
00:03:42 00:03:46 well right now and as you see over the
00:03:44 00:03:49 lifetime I only spent fifty dollars I
00:03:46 00:03:52 spent $13 13:15 and nine dollars and I
00:03:49 00:03:54 identified very profitable audiences so
00:03:52 00:03:55 now that you kind of understand what the
00:03:54 00:03:57 difference is between the Add to Cart
00:03:55 00:03:59 and initiate checkout vs. purchase in
00:03:57 00:04:02 terms of costs let me actually show you
00:03:59 00:04:04 how it performed here so those analytiks
00:04:02 00:04:08 that I showed you we're completely real
00:04:04 00:04:12 so here we have this ad set and as I
00:04:08 00:04:15 mentioned we had a $19 and 28 cents CPM
00:04:12 00:04:18 7% click-through rate and then a $13
00:04:15 00:04:19 initiate checkout so while doing this
00:04:18 00:04:22 the thing that I notiked is that out of
00:04:19 00:04:25 every edge that I tested that this
00:04:22 00:04:27 audience had a great click to rate the
00:04:25 00:04:27 CPM was pretty decent and if you look at
00:04:27 00:04:28 the click-through rate
00:04:27 00:04:31 for all this is like people that
00:04:28 00:04:33 actually clicked on the ad - it just
00:04:31 00:04:35 blew the other ad set - and audiences
00:04:33 00:04:38 away and finally I had a 13 dollar cost
00:04:35 00:04:40 per initiate checkout so the other ones
00:04:38 00:04:42 did perform better in terms of initiate
00:04:40 00:04:43 checkout but the reason that I really
00:04:42 00:04:45 thought this was gonna be profitable is
00:04:43 00:04:47 because I could see clear interest in
00:04:45 00:04:51 people clicking through to the website
00:04:47 00:04:52 so what I did is I take these audiences
00:04:51 00:04:53 that performed well so these were the
00:04:52 00:04:56 top two that perform out like this one
00:04:53 00:04:58 got a $6 and NCA check out a great
00:04:56 00:05:00 click-through rate and so this entire
00:04:58 00:05:02 campaign is utilizing the initiate
00:05:00 00:05:04 checkout objective so I'm testing super
00:05:02 00:05:06 cheap I know that these audiences are
00:05:04 00:05:09 performing very well with the a initiate
00:05:06 00:05:12 checkout type of person and I duplicated
00:05:09 00:05:14 them into a purchase objective campaign
00:05:12 00:05:17 and at this point I felt much more
00:05:14 00:05:19 comfortable launching them with the CBO
00:05:17 00:05:21 campaign at a high budget and letting it
00:05:19 00:05:23 optimize for three days because I
00:05:21 00:05:25 already knew that they would perform
00:05:23 00:05:27 while this doesn't always work there's
00:05:25 00:05:29 always some pockets of audiences that
00:05:27 00:05:30 you can get lucky with when testing but
00:05:29 00:05:32 what I found is ninety to ninety-five
00:05:30 00:05:34 percent of the time this transition
00:05:32 00:05:36 works very well and it lets me test my
00:05:34 00:05:38 audiences very cheaply so when I have a
00:05:36 00:05:41 winning product and I know something
00:05:38 00:05:43 selling I can launch a ton of audiences
00:05:41 00:05:46 to test with with I can initiate or add
00:05:43 00:05:48 to cart' objective and based off the
00:05:46 00:05:50 analytiks I get back I have an idea of
00:05:48 00:05:51 how well they're gonna perform when I
00:05:50 00:05:54 actually put some real money behind it
00:05:51 00:05:58 with the purchase objective so what this
00:05:54 00:06:00 can allow you to do is have a budget to
00:05:58 00:06:03 test with and then have the faith that
00:06:00 00:06:05 you can put real money behind it you're
00:06:03 00:06:06 gonna pay more for the CPM you know your
00:06:05 00:06:08 cost per click is gonna rise
00:06:06 00:06:10 dramatikally but you're gonna have an
00:06:08 00:06:12 idea of exactly how it's going to
00:06:10 00:06:15 perform with that different objective so
00:06:12 00:06:18 as you saw we went from a 13 dollar cost
00:06:15 00:06:20 per initiation checkout to $20 but at
00:06:18 00:06:21 the same time this is generating a 3.58
00:06:20 00:06:23 return on adspend I've spent a hundred
00:06:21 00:06:25 eighty four dollars and it didn't track
00:06:23 00:06:26 everything so this is generated close to
00:06:25 00:06:28 seven hundred and fifty dollars off a
00:06:26 00:06:31 hundred and eighty four dollars in ad
00:06:28 00:06:33 spend just by identifying it so what I'm
00:06:31 00:06:35 gonna do tonight is I'm gonna launch a
00:06:33 00:06:37 ton more interest based testing I'm
00:06:35 00:06:39 gonna test them look like audiences with
00:06:37 00:06:41 that initiate checkout objective and
00:06:39 00:06:43 then I'll launch it in the purchase
00:06:41 00:06:45 objective once I check out the data and
00:06:43 00:06:47 this is what I do even while I'm scaling
00:06:45 00:06:49 I utilize that initiate check out
00:06:47 00:06:51 objective because it's cheaper it's more
00:06:49 00:06:53 efficient and it lets me quickly test
00:06:51 00:06:55 audiences I can hit more people for a
00:06:53 00:06:57 lower cost and then translate that into
00:06:55 00:06:59 the purchase objective if you're feeling
00:06:57 00:07:01 a bit confused at this point of like how
00:06:59 00:07:02 I actually structure this make sure to
00:07:01 00:07:04 click the link down in the description
00:07:02 00:07:06 where I break down the entire framework
00:07:04 00:07:08 behind this and like how I build out the
00:07:06 00:07:10 campaigns and literally every single
00:07:08 00:07:12 detail is broken down but I've been
00:07:10 00:07:13 getting so many questions like why would
00:07:12 00:07:15 I use a view concept why would I use a
00:07:13 00:07:19 edit cart if I like ultimately want to
00:07:15 00:07:20 purchase and it's not that I'm scaling
00:07:19 00:07:23 with those objectives it said I'm
00:07:20 00:07:25 utilizing these objectives to test super
00:07:23 00:07:26 cheap and efficiently I'm finding
00:07:25 00:07:28 audiences much quicker than my
00:07:26 00:07:30 competitors and then I can ultimately
00:07:28 00:07:31 put that money behind it with the
00:07:30 00:07:33 purchase objective because I know it's
00:07:31 00:07:36 gonna perform and scale quicker than
00:07:33 00:07:38 everyone else so I hope that this
00:07:36 00:07:39 answered a lot of the questions I've
00:07:38 00:07:41 been getting I've been getting so many
00:07:39 00:07:42 questions about this including in my
00:07:41 00:07:44 Facebook group so I really hope this
00:07:42 00:07:46 made it clear and if you haven't yet
00:07:44 00:07:48 make sure to subscribe I drop a minimum
00:07:46 00:07:50 of two videos just like this one every
00:07:48 00:07:52 single week and join up on the face
00:07:50 00:07:54 cream Facebook group don't miss out tons
00:07:52 00:07:55 of great conversation happening in there
00:07:54 00:07:56 thank you guys so much for watching I'll
00:07:55 00:07:58 see you in the next video
00:07:56 00:08:00 Dylan out if you're looking for
00:07:58 00:08:02 something to watch next I highly
00:08:00 00:08:04 recommend one of the two videos up on
00:08:02 00:08:05 the screen they were hand-picked by
00:08:04 00:08:08 myself so check them out
00:08:05 00:08:12 highly highly recommend them if you're
00:08:08 00:08:12 interested in facebook as andy calm

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