#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

New Strategy to Find Audiences for Shopify Winning Products | Facebook Ads Dropshipping

Published on: December 3 2022 by Dylan Pondir

New Strategy to Find Audiences for Shopify Winning Products | Facebook Ads Dropshipping

Table of Contents

New Strategy to Find Audiences for Shopify Winning Products | Facebook Ads Dropshipping

startTime durationTime text
00:00:00 00:00:03 so you have a winning product you know
00:00:01 00:00:06 it's selling and you know that it will
00:00:03 00:00:08 perform but you're struggling to find
00:00:06 00:00:11 these audiences that will respond well
00:00:08 00:00:13 to your product in your head and
00:00:11 00:00:16 ultimately end up purchasing so here you
00:00:13 00:00:17 have a couple ad sets that I just
00:00:16 00:00:19 launched three days ago I launched them
00:00:17 00:00:22 on the 19th two days of 23rd so it's
00:00:19 00:00:24 gonna go on day four here and as you see
00:00:22 00:00:26 I've spent four hundred sixty one
00:00:24 00:00:27 dollars they've generated twelve hundred
00:00:26 00:00:29 dollars in reality this is about
00:00:27 00:00:32 fourteen hundred they didn't track some
00:00:29 00:00:34 of the purchases my return on adspend
00:00:32 00:00:36 two point seven but closer to three in
00:00:34 00:00:37 reality and they're performing really
00:00:36 00:00:39 well they're performing very
00:00:37 00:00:41 consistently so if you're in my Facebook
00:00:39 00:00:42 group and if you're not you should
00:00:41 00:00:44 definitely join it the links in the
00:00:42 00:00:47 description you've seen that I've been
00:00:44 00:00:48 doing some testing with CBO and I'm
00:00:47 00:00:51 gonna break that down in a different
00:00:48 00:00:52 video but I am utilizing CBO to test so
00:00:51 00:00:54 be ready for that video when it drops
00:00:52 00:00:56 but what I want you to focus on in this
00:00:54 00:00:58 video to prepare for the CBO video is
00:00:56 00:01:00 how am i dent off' eyeing these
00:00:58 00:01:02 profitable audiences so you can have a
00:01:00 00:01:04 great product but if you don't have the
00:01:02 00:01:05 audiences that are gonna perform with
00:01:04 00:01:07 that product you're not gonna generate
00:01:05 00:01:10 sales and what i see a lot of people
00:01:07 00:01:11 running into is they try to test
00:01:10 00:01:13 audiences but they don't have to budget
00:01:11 00:01:16 to sufficiently test the purchase
00:01:13 00:01:18 objective and this is why I'm gonna
00:01:16 00:01:21 explain I don't test with the purchase
00:01:18 00:01:23 objective everyone starts freaking out
00:01:21 00:01:25 okay here we go so I'm gonna break this
00:01:23 00:01:28 down for you so I broke it down here on
00:01:25 00:01:30 my iPad whiteboard and this is what I
00:01:28 00:01:32 want to show you before we go into the
00:01:30 00:01:34 actual real ad account where I'm
00:01:32 00:01:35 generating these sales so this is what I
00:01:34 00:01:38 want you to understand let's say we have
00:01:35 00:01:40 the interest gadgets on the left side we
00:01:38 00:01:41 have Add to Cart or initiate checkout
00:01:40 00:01:44 the reason I put it or initiate checkout
00:01:41 00:01:46 is a lot of us use when you click Add to
00:01:44 00:01:47 Cart on Shopify go straight to the
00:01:46 00:01:49 initiate check on skips to edit cart
00:01:47 00:01:52 face so it Facebook will not track add
00:01:49 00:01:53 to carts which is fine sometimes
00:01:52 00:01:56 increases a conversion rate on your
00:01:53 00:01:58 website so I wanted to demonstrate that
00:01:56 00:01:59 this will work for either Add to Cart or
00:01:58 00:02:04 initiate checkout
00:01:59 00:02:07 so under interest when I run the gadgets
00:02:04 00:02:08 interest ad set I'm getting a CPM of
00:02:07 00:02:11 nineteen dollars and twenty eight cents
00:02:08 00:02:14 a link click-through rate of 7.9 four
00:02:11 00:02:16 percent cost per initiate check
00:02:14 00:02:17 of $13 and I didn't generate a purchase
00:02:16 00:02:20 so I don't know what my cost per
00:02:17 00:02:23 purchase is then when I launched that ad
00:02:20 00:02:26 set with the purchase objective you can
00:02:23 00:02:29 see my CPM is thirty three dollars and
00:02:26 00:02:33 sixty eight cents my link click-through
00:02:29 00:02:35 rate is four point nine two percent my
00:02:33 00:02:37 cost per initiate checkout is seventeen
00:02:35 00:02:40 dollars and eighty nine cents and my
00:02:37 00:02:42 cost per purchase is twenty dollars and
00:02:40 00:02:45 thirteen cents what I want you to take
00:02:42 00:02:48 notike here is that the results aren't
00:02:45 00:02:51 that different and why this is important
00:02:48 00:02:55 is because if you look at the CPM it is
00:02:51 00:02:57 way cheaper to test with Add to Cart so
00:02:55 00:03:00 if you can test something and get a lot
00:02:57 00:03:02 more impressions in people seeing your
00:03:00 00:03:05 ad with something that's really close to
00:03:02 00:03:07 the purchase and the funnel my belief is
00:03:05 00:03:09 that it translate well to the purchase
00:03:07 00:03:11 objective so you got to think when it
00:03:09 00:03:13 comes to a funnel add to cart and
00:03:11 00:03:15 initiate checkout are actually very
00:03:13 00:03:17 close to the purchase so you have your
00:03:15 00:03:19 engagement up top your view content then
00:03:17 00:03:21 they add the car initiate checkout other
00:03:19 00:03:23 payment information I just didn't add
00:03:21 00:03:25 this to the funnel and then purchase so
00:03:23 00:03:27 if someone is going from that initiate
00:03:25 00:03:29 checkout to purchase there's not too
00:03:27 00:03:31 many differences between the type of
00:03:29 00:03:33 person that does that to the type of
00:03:31 00:03:35 person that purchases so let me hop into
00:03:33 00:03:36 my ad accountant and try to make this a
00:03:35 00:03:39 little more clear for you okay so this
00:03:36 00:03:42 is the campaign that I utilize to find
00:03:39 00:03:44 those interests that are doing very very
00:03:42 00:03:46 well right now and as you see over the
00:03:44 00:03:49 lifetime I only spent fifty dollars I
00:03:46 00:03:52 spent $13 13:15 and nine dollars and I
00:03:49 00:03:54 identified very profitable audiences so
00:03:52 00:03:55 now that you kind of understand what the
00:03:54 00:03:57 difference is between the Add to Cart
00:03:55 00:03:59 and initiate checkout vs. purchase in
00:03:57 00:04:02 terms of costs let me actually show you
00:03:59 00:04:04 how it performed here so those analytiks
00:04:02 00:04:08 that I showed you we're completely real
00:04:04 00:04:12 so here we have this ad set and as I
00:04:08 00:04:15 mentioned we had a $19 and 28 cents CPM
00:04:12 00:04:18 7% click-through rate and then a $13
00:04:15 00:04:19 initiate checkout so while doing this
00:04:18 00:04:22 the thing that I notiked is that out of
00:04:19 00:04:25 every edge that I tested that this
00:04:22 00:04:27 audience had a great click to rate the
00:04:25 00:04:27 CPM was pretty decent and if you look at
00:04:27 00:04:28 the click-through rate
00:04:27 00:04:31 for all this is like people that
00:04:28 00:04:33 actually clicked on the ad - it just
00:04:31 00:04:35 blew the other ad set - and audiences
00:04:33 00:04:38 away and finally I had a 13 dollar cost
00:04:35 00:04:40 per initiate checkout so the other ones
00:04:38 00:04:42 did perform better in terms of initiate
00:04:40 00:04:43 checkout but the reason that I really
00:04:42 00:04:45 thought this was gonna be profitable is
00:04:43 00:04:47 because I could see clear interest in
00:04:45 00:04:51 people clicking through to the website
00:04:47 00:04:52 so what I did is I take these audiences
00:04:51 00:04:53 that performed well so these were the
00:04:52 00:04:56 top two that perform out like this one
00:04:53 00:04:58 got a $6 and NCA check out a great
00:04:56 00:05:00 click-through rate and so this entire
00:04:58 00:05:02 campaign is utilizing the initiate
00:05:00 00:05:04 checkout objective so I'm testing super
00:05:02 00:05:06 cheap I know that these audiences are
00:05:04 00:05:09 performing very well with the a initiate
00:05:06 00:05:12 checkout type of person and I duplicated
00:05:09 00:05:14 them into a purchase objective campaign
00:05:12 00:05:17 and at this point I felt much more
00:05:14 00:05:19 comfortable launching them with the CBO
00:05:17 00:05:21 campaign at a high budget and letting it
00:05:19 00:05:23 optimize for three days because I
00:05:21 00:05:25 already knew that they would perform
00:05:23 00:05:27 while this doesn't always work there's
00:05:25 00:05:29 always some pockets of audiences that
00:05:27 00:05:30 you can get lucky with when testing but
00:05:29 00:05:32 what I found is ninety to ninety-five
00:05:30 00:05:34 percent of the time this transition
00:05:32 00:05:36 works very well and it lets me test my
00:05:34 00:05:38 audiences very cheaply so when I have a
00:05:36 00:05:41 winning product and I know something
00:05:38 00:05:43 selling I can launch a ton of audiences
00:05:41 00:05:46 to test with with I can initiate or add
00:05:43 00:05:48 to cart' objective and based off the
00:05:46 00:05:50 analytiks I get back I have an idea of
00:05:48 00:05:51 how well they're gonna perform when I
00:05:50 00:05:54 actually put some real money behind it
00:05:51 00:05:58 with the purchase objective so what this
00:05:54 00:06:00 can allow you to do is have a budget to
00:05:58 00:06:03 test with and then have the faith that
00:06:00 00:06:05 you can put real money behind it you're
00:06:03 00:06:06 gonna pay more for the CPM you know your
00:06:05 00:06:08 cost per click is gonna rise
00:06:06 00:06:10 dramatikally but you're gonna have an
00:06:08 00:06:12 idea of exactly how it's going to
00:06:10 00:06:15 perform with that different objective so
00:06:12 00:06:18 as you saw we went from a 13 dollar cost
00:06:15 00:06:20 per initiation checkout to $20 but at
00:06:18 00:06:21 the same time this is generating a 3.58
00:06:20 00:06:23 return on adspend I've spent a hundred
00:06:21 00:06:25 eighty four dollars and it didn't track
00:06:23 00:06:26 everything so this is generated close to
00:06:25 00:06:28 seven hundred and fifty dollars off a
00:06:26 00:06:31 hundred and eighty four dollars in ad
00:06:28 00:06:33 spend just by identifying it so what I'm
00:06:31 00:06:35 gonna do tonight is I'm gonna launch a
00:06:33 00:06:37 ton more interest based testing I'm
00:06:35 00:06:39 gonna test them look like audiences with
00:06:37 00:06:41 that initiate checkout objective and
00:06:39 00:06:43 then I'll launch it in the purchase
00:06:41 00:06:45 objective once I check out the data and
00:06:43 00:06:47 this is what I do even while I'm scaling
00:06:45 00:06:49 I utilize that initiate check out
00:06:47 00:06:51 objective because it's cheaper it's more
00:06:49 00:06:53 efficient and it lets me quickly test
00:06:51 00:06:55 audiences I can hit more people for a
00:06:53 00:06:57 lower cost and then translate that into
00:06:55 00:06:59 the purchase objective if you're feeling
00:06:57 00:07:01 a bit confused at this point of like how
00:06:59 00:07:02 I actually structure this make sure to
00:07:01 00:07:04 click the link down in the description
00:07:02 00:07:06 where I break down the entire framework
00:07:04 00:07:08 behind this and like how I build out the
00:07:06 00:07:10 campaigns and literally every single
00:07:08 00:07:12 detail is broken down but I've been
00:07:10 00:07:13 getting so many questions like why would
00:07:12 00:07:15 I use a view concept why would I use a
00:07:13 00:07:19 edit cart if I like ultimately want to
00:07:15 00:07:20 purchase and it's not that I'm scaling
00:07:19 00:07:23 with those objectives it said I'm
00:07:20 00:07:25 utilizing these objectives to test super
00:07:23 00:07:26 cheap and efficiently I'm finding
00:07:25 00:07:28 audiences much quicker than my
00:07:26 00:07:30 competitors and then I can ultimately
00:07:28 00:07:31 put that money behind it with the
00:07:30 00:07:33 purchase objective because I know it's
00:07:31 00:07:36 gonna perform and scale quicker than
00:07:33 00:07:38 everyone else so I hope that this
00:07:36 00:07:39 answered a lot of the questions I've
00:07:38 00:07:41 been getting I've been getting so many
00:07:39 00:07:42 questions about this including in my
00:07:41 00:07:44 Facebook group so I really hope this
00:07:42 00:07:46 made it clear and if you haven't yet
00:07:44 00:07:48 make sure to subscribe I drop a minimum
00:07:46 00:07:50 of two videos just like this one every
00:07:48 00:07:52 single week and join up on the face
00:07:50 00:07:54 cream Facebook group don't miss out tons
00:07:52 00:07:55 of great conversation happening in there
00:07:54 00:07:56 thank you guys so much for watching I'll
00:07:55 00:07:58 see you in the next video
00:07:56 00:08:00 Dylan out if you're looking for
00:07:58 00:08:02 something to watch next I highly
00:08:00 00:08:04 recommend one of the two videos up on
00:08:02 00:08:05 the screen they were hand-picked by
00:08:04 00:08:08 myself so check them out
00:08:05 00:08:12 highly highly recommend them if you're
00:08:08 00:08:12 interested in facebook as andy calm

Recommended

TikTok Ads Course Other Article

Other Latest Article

Scan code to add assistant

Receive free VIP experience members

Each account can be free of charge once

  • More data

  • More share

  • Resource Matching

  • conversation group