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Published on: July 6 2023 by pipiads

Why Banner Ads Are a Waste of Money in 2019

In today's digital age, marketing strategies have evolved to match the changing behavior of consumers. However, some companies still rely on outdated methods like banner ads to reach their target audience. This article explains why banner ads are a waste of money in 2019.

Reasons Why Banner Ads Are Ineffective:

1. Not Seen by Target Audience: Banner ads on websites that are mainly viewed on desktops, below the fold, are not effective as they are not seen by the target audience. This results in wasted ad spend.

2. TV Commercials are Ineffective: TV commercials are also ineffective as the majority of people now watch shows on platforms like Netflix, Hulu, Amazon, and HBO, where they can fast forward through commercials. This means that businesses are wasting money on TV commercials that do not reach their target audience.

3. Digital Banner Ads are Not Clicked: Consumers rarely click on banner ads, and those who do are usually retargeted with ads they've already shown interest in. This means that banner ads are not driving consideration but rather retention and retargeting.

4. Broken Marketing Strategies: Many companies still rely on outdated marketing strategies that are no longer effective in today's digital age. This results in wasted ad spend and missed opportunities to reach the target audience.

5. Lack of Common Sense: Companies are not deploying common sense behavior against what's happening with their consumers. For example, outdoor billboards are still more expensive than Facebook and Instagram ads, even though most people are looking at their phones while driving.

In conclusion, businesses need to adapt to the changing behavior of consumers and focus on digital marketing strategies that are effective in today's digital age. Banner ads and TV commercials are no longer effective, and companies need to shift their focus to strategies that work. The future of marketing is digital, and companies that fail to adapt will become vulnerable in the long term.

Display Ads For Furnished Office Space

- Edwin Slow, founder of 10x Display, has been in the real estate business for his entire career, starting with CBRE and then owning his own marketing agency.

- Mitch Waldman owns Cogent Realty and specializes in office leasing in Midtown and Downtown Manhattan.

- Cogent Realty has a unique blog strategy that targets office space costs in specific buildings and neighborhoods.

- Mitch ranks above larger competitors on Google AdWords due to his hyper-local strategy.

- The 10x Display ad system was implemented to increase the conversion of visitors to Cogent Realty's website.

Features:

- Cogent Realty's blog strategy targets office space costs in specific buildings and neighborhoods.

- Mitch Waldman ranks above larger competitors on Google AdWords due to his hyper-local strategy.

- The 10x Display ad system displays fresh ads to a targeted audience on thousands of websites.

- The ads are created in many different sizes to fit various website layouts.

- The campaign includes retargeting to follow up with potential leads.

Benefits:

- The 10x Display ad system increases website traffic and conversions for businesses.

- The system can be applied to various industries, including real estate, medical, architecture, and property management.

- The hyper-local strategy allows smaller businesses to compete with larger competitors on Google AdWords.

- Retargeting ensures that potential leads are not lost after leaving the website.

- The 10x Display ad system is a powerful tool for businesses looking to increase website traffic and conversions.

- Mitch Waldman's hyper-local strategy has allowed Cogent Realty to compete with larger competitors on Google AdWords.

- The retargeting feature ensures that potential leads are not lost after leaving the website.

- The system can be applied to various industries and has been successful in increasing business for Cogent Realty.

What are programmatic ads ? Programmatic vs Display ads? How to use display ads for retargeting

In this article, we will be discussing programmatic and display advertising and their benefits for retargeting. We will go over how we stopped using Google Display Network for retargeting and started using StackAdapt, which covers a lot of the same categories as Google Display Network.

Benefits of Programmatic and Display Advertising:

- More control and better reporting of metrics

- Detailed reporting on impressions, clicks, conversion tracking, conversion value, return on ad spend, and different metrics for ad creatives

- Can be shown on well-known websites such as Fortune, Tech Insider, PC World, Daily Mail, Reuters, Rolling Stone, New York Times, New York Post, Vanity Fair, etc.

- Builds trust and credibility by showing up everywhere your prospects are

- Can be used for both programmatic and display advertising

- Provides various dimensions for programmatic and display advertising, depending on the site and the target audience.

Programmatic Advertising:

- Shows up in the actual feed and looks like native content

- Higher cost per impression and click, but more powerful

- Different dimension types available to fit in various websites

Display Advertising:

- Cheaper impressions and does a decent job of building trust and credibility

- Different dimension types available to fit in various websites

Examples of Programmatic and Display Ads:

- Entrepreneur website, mobile banner ad, and display ad

- Forbes website and display ad

- Washington Post and programmatic ad

- Business Insider magazine and programmatic ad

- New York Times and display ad

Programmatic and display advertising are powerful tools for retargeting and building trust and credibility with prospects. By using StackAdapt, we have more control and better reporting on metrics. We can show up on well-known websites, use various dimensions for different sites, and use both programmatic and display advertising to stay in front of our prospects.

Introduction to Programmatic Advertising - Display Advertising

Hi guys, in our last class we discussed various types of banners and the history of display ads. We also started talking about programmatic ads campaigns and automation. Let's delve into it in more detail.

Programmatic advertising is the automation of real-time bidding in the display advertising ecosystem. In this article, we will explore the two-sided ecosystem of publishers and advertisers, ad networks, ad exchanges, and demand-side platforms.

Ecosystem:

- Publishers and Advertisers

- Ad Networks

- Mediation

- Ad Exchange

- Demand-Side Platform

Publishers and Advertisers:

- The publisher is the owner of a digital property, such as a website or a blog.

- The advertiser or agency wants to buy ad space on the publisher's website to showcase their ads to a specific audience.

- The ad can be bought directly from the publisher on a guaranteed basis or via an ad network on a non-guaranteed basis.

- Examples of premium placements include home pages of popular websites such as Yahoo Finance.

Ad Networks:

- An ad network aggregates the ad inventory or ad space of multiple publishers and packages it into channels based on the audience or context.

- Ad inventory is sold on a non-guaranteed basis and is often leftover inventory that flows into an ad network.

- Examples of ad networks are Microsoft Audience Network and Advertising.com.

Mediation:

- Mediation is a way for bloggers and YouTubers to monetize their digital property by signing up to an ad network such as Google AdSense.

- The ad network aggregates the ad inventory and sells it on a non-guaranteed basis.

Ad Exchange:

- The ad exchange is a marketplace where buyers and sellers of ad inventory can buy and sell in real-time.

- The auction determines the highest bid and price for ad inventory, and advertisers can buy those audiences through the ad exchange.

Demand-Side Platform:

- The demand-side platform is a layer of technology that allows advertisers to bid on ad inventory in real-time.

- Features include campaign management, conversion tracking, fraud protection, automated optimization, and bidding strategies.

Programmatic advertising is a complex ecosystem that involves various players and technologies. Understanding how it works is crucial for advertisers and publishers to make informed decisions and maximize their revenue and reach.

US Programmatic Display Trends: Ad Spending, Innovation, and Consolidation

Welcome to the Meet the Analyst webinar on U.S. programmatic display trends, ad spending innovation, and consolidation. In this article, we will summarize the key points discussed in the webinar.

Spending Trends:

- Programmatic ad spending was significantly above trend in 2021, with advertisers spending $123 billion on programmatic display.

- Over 90% of digital display ad spending is programmatic.

- Programmatic display ad spending on mobile devices has accounted for over 90% of display ad spending since 2019.

- Programmatic video ad spending will exceed programmatic ad spending against non-video formats for the first time in 2022.

- Programmatic direct dominates programmatic digital display advertising.

Identity Resolution:

- Third-party identifiers are under fire, and their slow demise has been ongoing for years.

- Consumers are becoming more aware of data privacy, and advertisers need to adopt new identity solutions.

- Contextual advertising is having a renaissance.

- The industry needs to find new uses for first and second-party data and adopt new tools like clean rooms to facilitate data sharing.

Maturation in the Programmatic Marketplace:

- Programmatic buying has been around for a while, and the industry is maturing.

- Consolidation among ad tech players is increasing, which enables them to offer a wider variety of services to clients.

- Ad tech partners are also bringing in valuable first-party data from retailers.

In conclusion, the programmatic display ad industry is evolving, and advertisers need to stay on top of new trends and solutions to remain competitive. As the industry matures, consolidation and new identity solutions are emerging, creating a more efficient and privacy-compliant ecosystem.

Google Ads Tutorial 2022 [Step-by-Step] Adwords

In this tutorial, I will guide you through step-by-step on how to run and operate Google Ads. Whether you are a beginner or already have experience running ads on different platforms, this video is all-inclusive for anyone looking to run ads through Google's services.

- Running and operating Google Ads

- Suitable for beginners and experienced advertisers

Steps to Follow:

1. Go to ads.google.com

- Sign into your Google account or create one quickly

- Click New Google Ads Account

2. Select Switch to Expert Mode

- Skip Google's guided setup process

3. Choose a Campaign Type

- Website Traffic, Leads, Sales, Product and Brand Consideration, Local Store Visits and Promotions, App Promotion, Brand Awareness and Reach

- Focus on one campaign type at first, e.g. Website Traffic

4. Fill in Business Website

- Can skip tracking website traffic and conversions for now

5. Set up Campaign Settings

- Campaign name, network selection, targeting and audience segments

- Consider the product/service being advertised and whether broad targeting or specific targeting is necessary

6. Set up Ad Groups

- Divide campaigns into specific ad groups for better organization

7. Create Ads

- Choose ad format, write ad copy, add images or videos if necessary

8. Find Keywords

- Research relevant keywords for the product/service being advertised

9. Billing Information

- Enter billing information and set a budget for the campaign

- Running Google Ads can be intimidating but following these steps will make it easier

- Consider the product/service being advertised and choose targeting and audience segments accordingly

- Dividing campaigns into specific ad groups and researching relevant keywords can improve the success of the campaign.

Google Ads for Marketing Agencies - Moonraker.AI - Advertising Report Card

Hello and welcome to the advertiser report card! Today, we will be doing a report on Moonraker AI, an awesome SEO company that focuses on niches such as automotive, restaurants, and roofing. Their automotive side specifically targets auto body and repair shops, which is a great niche in a crowded industry. We will be looking at their full spectrum of marketing channels, utilizing an omni-channel approach to drive traffic.

PPC is crucial for automotive companies looking to generate leads, and Moonraker AI has dozens of keywords to go after. However, it is important to be as precise as possible with keywords, focusing on the core keywords to generate leads exclusively out of the gate before expanding. Dominating specific keywords can ensure that even if the cost per click is high, they are showing up for the most relevant searches.

Wasted budget on irrelevant keywords can be avoided by ensuring ads are not shown to irrelevant traffic. Moonraker has zero competition, making it an ideal keyword to dominate. Additionally, local listings should be relevant and personable to ensure a strong brand impression.

Long tail services and regional keywords are also important to focus on, as they can capture people further down the sales funnel while lowering cost per click. A strong landing page that is congruent with ad copy and focuses on specific keywords is crucial for lowering cost per lead.

In conclusion, Moonraker AI is a great SEO company that focuses on specific niches, utilizing an omni-channel approach to drive traffic. By dominating specific keywords and focusing on congruent ad copy and landing pages, cost per click and cost per lead can be lowered while ensuring a strong brand impression.

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