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Niche vs General Store? Which one is better for Shopify Dropshipping Beginners 2018/2019

Published on: December 3 2022 by Leon Green

Niche vs General Store? Which one is better for Shopify Dropshipping Beginners 2018/2019

Niche vs General Store? Which one is better for Shopify Dropshipping Beginners 2018/2019

nice or general store I would highly
suggest your what's going on this layout
alright so I'm back with another video
in there first of all yeah I'm back in
Minnesota back in my room in Minnesota
super cold snow on the ground and
everything it's just it's completely
ridiculous and completely a change from
being in an 80 degree weather for the
past month okay I had to come here and
handle some stuff so I'm back here for
the meantime I'll probably get back out
there like a week or so I'm trying to
just yeah stay and hang out with my
friends and stuff but before we go ahead
and get into this video I just want to
let you guys know I answer questions on
Instagram all the time to get them Sam
but keep in mind if I don't ask you a
question in the 24 hours it's because I
actually get a lot of DMS for the litter
views I get on this channel a good
percent of those people actually DM me
so you know I have to I take my an hour
to during my day to you know answer
those DMS and even sometimes when I'm
just doing nothing or chilling I will
answer your damn you understand I'm
saying so make sure you guys go ahead
and give me any questions you have on
Instagram but for me to go ahead and not
actually Dan you back you must send a
screenshot of you subscribe to my
channel with posting applications on add
the screenshot you following me on
Instagram it's literally that simple
free and I would give you value I will
review your store I would tell you
things that you want to know and keep in
mind it's all my opinion okay it's all
based off experience of what's working
for me but anyways actually go ahead and
slap like this video subscribe to video
here and let's get on with the video
this video we tok about niche or
general store I know a lot of people may
say oh nice story story story and by the
way this is my opinion this is my
opinion and speaking based off you know
um based off experience okay I would
highly suggest general store again
especially when you're starting out and
here's why here's why make sure you pay
attention okay eventually obviously you
need both stores you need both a niche
and a general store but when you're
starting out I suggest you do general
and here's why you don't have to create
a new store
when the product fills you get him say
that's most likely it's most likely
gonna fill if it's your first time
second time third time you store it I
mean it took me I'm not gonna lie from
February until July between February and
July early this year I don't never know
how many still I made probably a
definitely about ten or even more
because I was doing niche stores okay so
for that reason alone
the general store is definitely a
no-brainer when you're starting now so
if you're starting out I suggest you sit
down and spend you know how depend
depends on how hard you want to work
obviously for me I can create a general
store with multiple categories in front
and ten products per category I can do
that in one knee you understand I'm
saying I'm gonna sit down and I'm gonna
make sure I still looks good I'm not
gonna do anything within the next 24
hours I'm not gonna go anywhere I'm
really gonna eat I'm gonna sit my room
and I'm not gonna eat so I didn't go to
general store within 24 hours the other
step I'm saying so it's up to you and if
you have time if you don't if your heart
breaking if you're not then you need to
figure it out but building a general
store is definitely the way to go
because like I said you can test out
multiple products because essentially
you have to test at least five products
a week or something you have the test
out okay now so people seem to forget
testing is literally the key if you're
not testing enough you're not gonna see
results and it's just as simple as that
okay everyone I test so much you have no
idea and people seem to forget all it's
not working it's not working stuff
well obviously it's like not everything
is gonna work that's why you have to
test and when you test enough you will
find that whether it's going to make you
the money bag that you lost in your
testing phase because keep in mind
making property that's not key when
you're testing you know what's key
collecting data you know building up
your pixel that's the key okay so if
you're running ad set and you see that
it has no purchases within 48 hours but
it has an immense amount of you know
Add to Cart
and some initiate checkouts but no
purchases then that's fine if you're not
breaking even oh and that's fine
you can even let that run for one more
day just to click that Add to Cart
dinner and that initiate checkout data
and Dan you know obviously you don't
want to sit there and let something
that's not getting purchases or run but
within the 48 hours they supposed to let
the ad you know kind of optimize don't
be discouraged by zero purchases cuz you
need to click as much data as possible
in the testing phase and obviously when
you create 10 Adsense if your product is
actually good you're gonna have like two
or three access that I actually you know
but above your break-even point okay and
if you don't know how to get you a
break-even row as I toked about it in
my last video I'll link it in the
description box down below so go ahead
and check out that video I toked about
how you can get you a break-even point
robot so you actually can stay on top of
if you're making profit not so yeah
general store is definitely the way to
go in the beginning because you can test
so much on it and you could actually
like literally on legal trying to app
where you can you know set a pixel for a
specific product as well so that way
your Facebook pixel is not all over the
place you understand I'm saying their
apps were that way you could download it
and literally install pixel for each and
every product so the main reason a
general store is your best friends
because you don't know what product is
going to be a winner I mean some fries
are pretty obvious especially if you've
done your research or whatever which I
suggest you do before you do anything do
research don't just go into it blindly
you understand what I'm saying it's like
diving into the busy without you know
ass gonna be it will her body counties
here now that's tough I need to start
watching so loominatee die
but anyways man back to what I was
toking about don't do stuff blindly do
your research and everything and make
sure you're testing multiple products
every day like for example today the
fiber general store
I'm gonna test a dog product when I test
a beauty product I'm gonna test the
kitchen product right well let those run
for the next 48 hours once they spend
$10 each I'm gonna look at you know what
assets are doing good what ad sets are
not performing kill the ones that are
not performing the ones that are
performing I'll go ahead and try to
scale it up
so basically that's just that process
you find a product you you know create
at least ten assets you'd like that's
what I recommend at least ten answers
the more money you have the better so
I'm not gonna sit here and tell you oh
because you can be a successful EECOM
guru or whatever the case may be
with you know five dollars per day
twenty dollars per day total budget
nothing in it you need to be able to at
least spend fifty dollars per day at
least and that's the very least because
once your ads that start performing and
you see that okay these two out of the
ten assets that I created are doing good
you're gonna have to duplicate it and
dub with a budget and what i do is i
duplicate three times okay so now
immediately from five dollars now i'm
spending at thirty dollars right there
plus the one that's already running at
five dollars that's thirty five and so
you're gonna have this you definitely
have to spend money if you want to scale
and do all that so basically a general
store all the way especially when you're
starting that why because you can test
multiple products all the time you don't
have to sit there and you know wonder if
this niche is working for you and then
when you figure out it's not working for
you you have to go create a new email
get a new domain do all that trust me
it's a lot of work when you have to sit
there and recreate and create a new
store like every time so my suggestion
is sit down spend some time creating the
general store very good looking general
store obviously you know make it look
real make it look like it's not if they
can tell to get a dropship and then you
got a problem okay so make it look like
a nice general store with all these
categories at least set products in
every category and as time goes on you
just add products when you have time you
know kind of fill it up to make sure it
looks amazing you know sterling Sam and
literally you can like I said you could
test anything on a general store and
then if a dog product works for you or
you can do is go build a branded dog
store right and then test that product
on that dog snore same air
you're doing literally save everything
you're doing just do it on that dog
store and get that dog store and turn it
into a brand you understand what I'm
saying then you can you know branch out
and build a brand for the working nice
you understands in don't work in leash
so that's very important as well I'm not
saying don't ever build a niche store
anything it's very important that you do
especially now that job shipping is like
getting super popular you want to build
a breath okay you want to build a brand
essentially but when you're starting
down general store and then if a dark
product in that general store is working
let it work but while that's breaking be
your own competition build a branded dog
store and run the same exact exact
campaign for that dog store and you can
use the look like audiences and put on
that dogs - yes that was a you can do
that you can use the data that you have
on that general store that's working for
that dog product they use that data to
you know drive traffic to the store they
now want to turn it to a brand because
you saw that the dog park is working so
well on a general store so that way now
once that product dies down and you have
all these sales on your dog store and
all these followers when yes demand for
that dog store and all these likes on
your Facebook page for that dog store
and all these followers in Twitter for
that dog store once that product knives
and you put out a new product and you do
some email marketing or you just post it
on social media page that's basically
getting free traffic at that point
brandon is very important so when you
want to start a general store simple as
that test as many products as you can
when you find your win in you can just
keep it on your general store and keep
that going all right like I said you
could transcend it to a niche store
based on that product that is working
and create a brand for that and mind you
you can also create a brand for your
general store I haven't general store
that I'm currently trying to brand and
it's working pretty well okay so you
definitely want to do the build ability
on Walmart you understand I'm saying so
that's definitely something you want to
do as well and yeah
general stores all the way I've heard so
many people I've seen so many videos at
least when I first started and said
things
no you want to do least or nice tour
these story yeah
they take less time because you can
literally just do one product store one
of my my actual first when it is a one
products though and it's still right
until today but it's not a one product
store anymore it wasn't one product so I
ended up you know fewer products in that
niche so it's nothing crazy it's a niche
brand here I'm saying
so anyway general store all the way but
you know like I said if you want me to
go ahead and ask your questions just
simply DM me on instagram I history I'm
gonna be right here just go ahead and
follow me and then Danny but for me to
DM you back you must send me a
screenshot if you subscribe to my
youtube channel with poster of kids on
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Instagram but anyways that's too in this
video hope you guys got some value from
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you follow me on instagram anyways guys
have a lovely weekend I'll catch you
later thanks