nlack friday ads
Published on: January 31 2023 by pipiads
Table of Contents About nlack friday ads
- The Only 3 Ad Creatives You Need for Black Friday
- If People Who Sell Stuff Were Honest About Black Friday - Honest Ads
- Facebook Ads Black Friday Strategy & Ideas 
- #1 Strategy For Black Friday 2022 (BFCM Shopify eCommerce)
- Walmart Black Friday Ad Preview Event 3 November 21st-25th 2022
- BLACK FRIDAY VIDEO ADS - The 4 Types You MUST Have to Win in 2021!
The Only 3 Ad Creatives You Need for Black Friday
what's up? marketers, I feel like most people really over complicate Black Friday- Cyber Monday, so today I'm going to tell you the only three ad creatives you really should be running this Black Friday- Cyber Monday. I'm also going to answer some of your most common questions that I get about this time of the year, like: should I do an auto discount or a promo code, what types of offers run back, and a big piece of advice that I have for All Brands who are going to be partikipating in Black Friday- Cyber Monday. so let's go ahead and dive in. and the first type of AD creative- which I'd actually venture to say is probably the most important- is a really simple image graphic that very clearly communicates your brand, what you're all about, and also the discount code. now, this is not something that I'd normally recommend during any other time of the year except Black Friday- Cyber Monday, but I always see images do really really well this time of the year, and here's why I think that is number one. this is the only time of year that people are actually on Facebook and Instagram looking for stuff to buy, so you need to make your offer in your best selling products really front and center. I also find that cpms tend to be a little bit lower on image creatives. that's why I always like to keep those into the mix, and I'd say almost more than 50 of the time it's these really simple image Graphics that tend to really be the best performers, year after year after year. so if I were a brand, I would make sure to have something that's a little bit more studio photography driven, because those tend to perform really well. but if you tend to find that ugc images work pretty well for you, then go ahead and slap an offer on something that's already been performing well. but more on that in a little bit. now. the second type of ad that I recommend runs running during this time is a ugc ad, but the very important wrinkle here is that it has to be a gifting angle, and this is something, again, that I really don't try to over complicate as much, because during all of the other times of the year, that's when you're doing all of this robust creative testing. you're testing all these, oh my God, though now this is the one one time of year that I'm not really recommending you to test out too many different types of creatives. so when it comes to ugc, ideally throughout the year, you've already been testing different types of ugc hooks, different types of creators, and you should have an idea of what type of creators and what type of content does best for your UTC. so something that I'm recommending several Brands to do is actually reach back out to those top performing creators and see if they could do a gifting angle for their brand. and I'd say too, depending on your brand, you could do a compilation type video so that you can have content from several different types of creators, or it can be from one Creator. it really depends on what works best for your brand, but I would suggest, if you haven't tried a ugc compilation with a gifting angle, this is something that I would highly recommend trying. depending on the product. I often find that the ungifting or boxing type of content tends to do pretty well. so that's just a little suggestion for me. now. the third type of ad is so, so simple that I almost feel a little embarrassed saying it to Brown. that's when I do, but here it is. it's to Simply take your top performing ad, creative over the last year or six months, and simply putting a headline or a DOT whack. that's like a little stiker that shows your offer front and center. so there's really no additional creating of new creative that needs to happen here. simply take what's already worked and put a headline, put a dot whack on it and just run that. I also tend to find that, in addition to the image style Graphics that tend to work really well, this is also the thing that tends to be the second in terms of the top performance in ad creative. I think that any brand that was running at least these three creatives for Black Friday, Cyber Monday, would be in a really solid position. now, another type of AD creative- if you have a ton of products and you're not really sure which product to focus on in your ad creative, that I would suggest running is be sure to run some Dynamic product ads, so daba. so Dynamic ads, broad audience, that kind of thing- but be sure to have specific copy or primary tik, that toks about your offer. now you can also run that as a single ad inside a general conversion campaign. so that's another type of AD creative that I would definitely ride. this is something that would also launch a new campaign for, specifically for retargeting. again, this time of year is mostly going to be all about retargeting. it's not really about finding net new audiences. so, depending on what type of products your users are interested in, I would be sure to have that DPA style retargeting and also go ahead and try it as a dynamic ads broad audience test, because I have seen that surprise me a little bit in the past, so it's worth a try now. here are some of the most common questions that I get about Black Friday- Cyber Monday. number one: when should you launch your ads? so this is something that I feel like I've actually changed my mind about this year, because over the last few years, partikularly during the height of the pandemic, I felt like Black Friday- Cyber Monday was happening earlier and earlier every single year. now I find that for a majority of thesis clients this year, they're going to be launching the week of Thanksgiving. we have some clients that are going to be launching on Thanksgiving or Black Friday itself and then changing up the offer a little bit for Cyber Monday. but I'd say that for a majority of Our Brands, they're just doing a broad Black Friday- Cyber Monday type of offer and they're not changing up that ad created, which I think is the right call. you actually want to get as many learnings as possible from this time of year and I find that by switching out the ad creative right after Black Friday and then changing it up for Cyber Monday just tends to not actually have any benefits. another question that I always get is: should you change your ad copy? and, yeah, and frankly, just keep this really simple. I would simply just put the offer front and center. don't try and write something that is long-winded and complicated. you don't want people to have to work to find your offer during this time of the year, so make sure that it's not only on the ad creative if you're doing a promo code, but is also in your primary text, and try to keep it pretty short. remember that only two lines of text shows up on Instagram and you anyways, keep it short and sweet. go right to the goods, AKA that discount. uh, this is a good question that I always get every year: should you do an auto discount or should you do a promo code? now I hear a lot of Brands always say: oh, you should do the promo code because someone's gonna forget, and then that's just a little bit of origin that you're making up from the sale. I've like never seen that, but I I also understand that some websites don't really have the capability of doing an auto discount. I don't really think it matters. I think that this is something that's more of a brand decision versus an agency decision. we have Brands this year that are doing both. I think that if I was running a brand, I would just go ahead and have it be auto discount. as a user, I really like that ux of not having to worry about what the promo code was that I saw on Instagram or Facebook or tiktok and just being able to go right into my cart and automatikally see those savings. I think that's really cool and that's generally what I would recommend. but again, I don't really think that there's a performance reason to do one way or the other. but if you don't agree with me, let me know in the comments. uh, yes, what type of offer works best? I had a Instagram live with Savannah recently where we toked about what types of offers were going to be best this year and honestly, it just has.
If People Who Sell Stuff Were Honest About Black Friday - Honest Ads
hello, I'm Roger. I'm sorry to distract you from your Thanksgiving dinner, but let's face it: Thanksgiving is just a warm-up holiday for Christmas, and cranberry sauce is garbage. speaking of Christmas, I'm here to remind you to get a head start on all your trophy tie and toy buying by going out to our Black Friday sale. like Fridays, a day invented by us, the people who sell things, to lower you, the humans who buy them away from your families, on one of the only nationally recognized holiday weekends of the entire year. by entiking you with marginal discounts on products that you can buy literally anytime you want on the internet, probably for an even better discount. but we spend millions of dollars on advertising to convince you that Black Friday is the only day you can buy any of these gift items, as if we went immediately and wordlessly take your money on any other day of the year. we've made it our mission to convince you that all the smart shoppers do their holiday trophy collecting on Black Friday. we even turn it into a competition by arbitrarily limiting the time these great bargains will be available, which is enough to turn many of you into bloodthirsty Vikings battering and trampling each other for the privilege of paying slightly less money for some toy or small appliance that you could have easily purchased months ago on your smartphone. this is a crock-pot, a product you never think about, that spends 364 days a year collecting dust on retail shelves across America, and on Black Friday you can have one for just $20, which, for all you know, could be a great deal. you don't know. you haven't priced crop pots recently because you don't want one. but there you go, buying it anyway. only a fool would pass this up- and you're not a fool, are you? because there's nothing more important than rewarding your friends and family with prizes. that's why we've gradually started kicking off Black Friday earlier and earlier, to let you get the jump on all those other bargain hunters eager to go out and buy secret rewards for other people. at five o'clock in the morning is five too late in a day for you, worried, all the good bargains will be gone by the time you get there. how about 4 am or 3? heck? we'll open our doors for you at midnight and make it seem like we're giving you an inside track to beat the crowd. and you want that because our ad has been specifically designed to induce anxiety in you by convincing you that everyone else is shopping earlier, faster and smarter than you. at any rate, regardless of when you show up, you'll still be one person in an impossibly massive crowd of the most stressed people you will ever encounter, while being bombarded by all the bright arrows and signs telling you about the deals that we assure you are insane. it's altogether an overwhelming and unpleasant experience for everyone. we are so dedicated in delivering to you the ultimate negligible discounts on frivolous items experienced that some of our locations will even open their doors on Thanksgiving Day- our little way of saying Thanksgiving. well, happily force our minimum wage making teenaged employees to work on one of the only two guaranteed retail holidays of the year to make sure you get the best possible price on that exercise bike you didn't even know existed, 24 hours ago at least, until we have another sale at the end of the month, like we always do, to give everyone a chance to buy all the prizes they really wanted instead of whatever you got for them on Black Friday. so we'll see you bright and early Friday morning, or maybe Thanksgiving afternoon. he'll just put your turkey in some Tupperware and eat it on the way. it's all a question of how much you like being around your family versus how much you like buying things for them, and isn't that what Christmas is all about? Happy Holidays, hey, thanks for watching. I'm sure you loved it. please subscribe. oh and hey, in the comments below, tell us about the worst Christmas present you ever got in. who gave it to you? time to out the family? have a great holiday.
More:how to build a shopify website
Facebook Ads Black Friday Strategy & Ideas 
sail season is coming up and, more specifically, a Black Friday, and I, in this video, want to give you the best suggestions and all of my thoughts piled together so you can actually crush it this year in Q4. people are naturally spending a lot of money this time of the year, with Black Friday, Cyber Monday, because everyone's getting ready for the holidays and to celebrate Christmas together and typically people are buying presents. so there is sort of a right and a wrong way for you to absolutely crush it. so in this video, we're going to be going over the offer, creatives strategy and overall account structure that you can be using so you can crush it. if you guys don't know who I am, my name is Sydney. I'm a Facebook ad expert, advertex marketing agency, where we offer a full done for you Service as well as coaching and Consulting for clients who are looking to improve their Facebook ads. now, what's great about this time of year is that a lot of people actually wait for Black Friday or Cyber Monday- that time of the year- to make a purchase. I know personally I do. if it's near that date, I'm just gonna hold it off because I know that majority of the people who have companies are going to be doing a black Friday, especially if you have an e-commerce store. what's also great about that is that your creatives- although, yes, you do have to invest money in having really great creatives A lot of the time, simply calling out what the sale is in multiple different ways can be sufficient enough. now I'm going to be going over a few different creative ideas that you guys can be using, and a lot of them are actually pretty simple. now, a lot of these creative strategies: yes, they are focused on getting brand awareness and explaining what the product is, but the build up for this sale and the brand awareness should be done before the sale. you shouldn't be trying to reach new customers and, you know, acquire like a ton, a ton of ton new customers on actual Black Friday sale. their marketing strategy should be year-round to build up all of your assets, like your email list, your following and just loyal customers in general, so that Black Friday can actually be very, very successful. while, yes, you can, you know, acquire new customers, of course it's always easier to get a sale from someone when they actually know like it trust you versus the first sale. so, a few different ideas that you guys could use by simply having your product or your product bundle or whatever sale that it is that you have. have your product there and then have a price slash of what the prices were before and then introduce what the new price is, so like a price slash single image, and I've seen this work really well and some other accounts that we've done this for a few years ago. another thing is that you can just have a simple GIF slideshow, sort of like what you would do inside of a carousel, but have different products or your bundled products or different areas, other products showcasing, like you know, different parts of it, or all the collection that you have on sale in a skiff slideshow with a little stiker on it that says what the sale is. that can also perform really, really well. again, what you're looking to do here is simply reach a lot of people and show them what your sale is. all the brand awareness should be done ahead of time. another great one can be throughout the year, I hope, and you should be keeping track of what your best performing videos are so you can can go into Facebook's creative reporting if you haven't saved them specifically, go into creative reporting, use the breakdown feature to see which creative performed best that year, and then you just take that creative and add a stiker onto it that says what your Black Friday sale is. that's a really simple strategy. when you're using a video you know already performs well, you're gonna get really great results pretty much no matter what. so those are really just a few ideas again for Black Friday. you can keep it pretty simple and simply just lay out what your actual sale is, and that should work pretty well. now for the copy. of course, this is what goes into the actual, like primary text and headline. this again: you want to be very clear about what your sale is. so if it's, you know 50 off, or buy one, get one, or you know spend sixty dollars, get free shipping. whatever it is, you want to put that in your headline and in your primary text. one, because not all headlines show in every spot, but whenever someone's reading that primary text, you want them to read it right away. okay, so you can have the sale in capitalized letters, maybe with some emojis around it, and make it very plain and obvious what your sale is. so there is no hesitation. there is no looking further into what it is. you shouldn't be making click bait. it should be plain and simple what your sale is. so I just explained in my last section about the creatives that, while, yes, you can build your brand awareness during your actual Black Friday sale, and by Black Friday sale, the- the days of- I'm kind of toking about like the day of day before day after this, usually when they run the sale- well, yes, that's when you could acquire new customers and look for building brand awareness. ideally, you're showing the sale to people who already know, like and trust you or who have already bought from you in the past. I would recommend your strategy should actually be starting a few weeks before Black Friday and it should be really be like building up your customer base, building out people to become more aware of you, building up your email list so that when Black Friday hits, you already have really large assets that you can and show your sale to. now. a few ways that you could build up your assets would be actually to switch from a conversions purchase campaign and use instead a lead campaign where they're coming to your website and submitting their email, and in this landing page you should include either what this sale is going to be. you could also entike them saying like we're going to have a major sale on Black Friday, be one of the first to know. that's the wording that can be on your landing page. you could also get them really hyped up and tell them, like you know, these three products are going to be on sale. or maybe you have a landing page of all the products that are going to be on sale with no price Associated to it. I've seen this work as well, and on that landing page that they land on, the messaging, the call to action should be sign up so that when we do have the sale, you are the first to know about it. people love being on a VIP list and if they like your brand or if that's something that they're looking for to maybe buy someone else or to actually like buy it for, for themselves or as a gift, they will definitely want to be on that email list. now, not only do you, will you have them for Black Friday, but if they also like you, once they buy from you they'd like to sale. you will also have them for all of the other sales that you run, so they can become a very loyal customer if you can build up that email list. while, yes, we do mostly tok about Facebook ads. email is going to be super important during this process. if they do end up signing up for your exclusive access to your sale, make sure that you keep them engaged. you should have some drip email marketing campaigns that are leading up to the Black Friday, just reminding them that it's happening. maybe show them some extra reviews about people who have also loved that product. if you had any reviews from like last year saying like how great the sale was, if you're making it even better, you can include those as well, but you should be warming them up at least like two to three weeks before that actual Black Friday sale. now, once Black Friday is actually hit, of course, you're gonna change from your lead base campaign into an actual conversions campaign and while I say like, yes, have a lead campaign, you could continue to have a purchase campaign that's running, but typically people are going to be waiting for by Black Friday wh.
More:ফেসবুক পোস্টের ভিউ না হওয়ার কারণ | Facebook Algorithm EdgeRank | Facebook Marketing Bangla Tutorial
#1 Strategy For Black Friday 2022 (BFCM Shopify eCommerce)
thank you. who here has started preparing for Black Friday? a show of hands and actually has a plan and everything ready to roll out to start executing on? okay, great people who didn't raise your hands, this will be exactly for you. um, just a little heads up. I'm very, very tactikal with everything I do, so if you watch my YouTube channel, it's same level of quality, so it'll be really great game plan for all of your clients and stuff like that. I had my first Black Friday encounter in 2019 when I closed my first like Ecom clients and we took this account from literally like negative on ads. they spent like 30k and made back 25k in revenue and we came into their business. we helped them do 100K in the first 90 days, like a 3X return on ad spend, and that was my first ever Black Friday and the time was spending roughly 500 a day, making them back like 1500 a day and you know, for their first Black Friday, we made it back like 13- 14 Grand in the weekend- nothing crazy. but a lot of people thought I was looking around other mentors and things like that. they had all we're toking about since, like September 1st, prepare for Black Friday, prepare for Black Friday and it's I'm like what the you got to prepare for it's literally just waiting till Black Friday starts. launch some ads and say 30 off and you're good to go. so I basically did that and my first Black Friday ever- you know nothing- crazy at the time- entry-level marketer- it felt great. so next year, over 2019 to 2020, I spent a lot of time preparation, toking to mentors and figuring out exactly what makes a great Black Friday. and well, that same exact client we helped them do roughly 69 000 in two days, um, with let's see 13 000 announcement and I'll get. i'll get why we only are able to do that in two days and a little bit, um, but can anyone take a guess? while we have to stop scaling foreign- okay, cool, and we'll get that a little bit too, because that is a huge mistake that I've made is not having enough inventory to hit the numbers you want to hit now. 2021 was my next Black Friday event and went a lot bigger, and we did 734 thousand dollars in seven days, full transparency. there was a completely different brand. this brand was roughly doing, you know, 200 300K a month at the time when we came on board and we did that with roughly eighty three thousand dollars in spend, so just under a 10x return on ad spend. now, what all goes into this? there's three core Parts. the first part is list building, and that's something I'm going to start doing now. teal Black Friday, Cyber Monday. your list is your profit for Black Friday, Cyber Monday. the next thing is teasing, which we start roughly 10 to 14 days out from Black Friday, Cyber Monday, and that is teasing the event, getting people ready for the event, and then Black Friday, Cyber Monday launch, and there's four things that you need to prepare to make sure that you have a really amazing event. the first one is your goal. how much money do you want to make? have some clients ask that and they're like whatever's profitable. it's not really a clear goal there. we can spend 30 bucks making back 90 bucks and cool. that's a good job, well done on our side. next thing is offers. what are the type of different offers you're going to offer? and I'm not just toking about the standard of 20 off, 30 off. are you launching any new products, new product lines? are you doing a discount? you doing a bonus, gift items like that? that's very important right. there are types of offers you'll be running, not just doing Black Friday, Cyber Monday, but Q4 in general. next thing is inventory. like I said, that first client- it's 69 000 in two days and a rent of inventory and they couldn't scale Sunday and Monday. and lastly is execution, which will be probably roughly three parts, three quarters discomfort um this presentation, which is all the Tactikal side of a type of ads. you need to run campaign structures and things like that. so number one goal: how much money do you want to make in Q4? and again, this is very important right here because this is going to determine the inventory you need, the offers you need to run and also the ad spend you need. last year for one of that account- the account that it's like 737 thousand dollars in seven days. the problem we ran into was add um spin limits. so we have to literally message Facebook in the middle of it: hey, we need more money. like our daily spin limit was getting capped. so very vital to be able to have all that prepared now so that way you can message Q um Facebook in advance to: hey, we need ad spend limits, we plan on spending this much, as well as like credit cards, things like that cash in the bank, um, so that's all important to be able to work backwards on. next thing is offers. now, this is a little bit different than you probably normally see. we split Q4 and Black Friday, summer Monday to four core offers right here. so Black Friday this year is on Friday November 25th and it's gonna go all the way to Monday, November the 28th for Cyber Monday, and that's when we run our Black Friday. Cyber Monday. we don't start any earlier than at least the Monday before Cyber Monday. we have some people that like to start November 1st for their Black Friday and honestly, I don't really care for it too much. it's, quite frankly, it's like you're just blowing your load early because you have a really amazing Sales Event starting off and then you see a dip mid November and then you see subpar results at a discount rate. so I like to catch the momentum of everyone else and launch it either that week or that Friday for our Black Friday cyber event. now, Tuesday November 29th, that is the day after Cyber Monday. one of the highest converting ways to get people to purchase from you- who has already just purchased and spent a lot of money with you- is offer a new line of products. so hey, you just purchase from us. you spend a lot of money from us at a discounted rate. thank you so much for your support this weekend. here's a limited drop of new items that you've never seen before and it recaptures that attention and gets them to come back in the store and you're giving them a normal rate, no discounts or anything like that. next thing is Christmas, so we like to start our Christmas offer Monday, December 5th and run it all the way up to Christmas. um, this is your buy now, get before Christmas, and just your standard. hey, here's our Christmas offer. and then, lastly, is your New Year offer, um, which we like. to same way for Black Friday, Cyber Monday, we like to do a new drop right after Christmas- best way to get people to convert again from you who just spent a lot of money with you. now you do want to look back at your previous compelling offers. so look at previous sales events- previous you know items you've dropped- and look for best sellers, High converting products and, um, just other, like you know, offers and incentives that you've offered that's worth the best. Black Friday is not a time to test. it's figuring out what's worked well for you and increasing on that. next thing is the type of offers you run is very important. okay, if you do something complicated like this- spend fifty dollars, get ten percent off. spend 100 bucks, get 15 off. who has seen stores like that where it's like this big, long, like list of different discounts and offers and stuff like that? it's too confusing. I can, infused mind will always say no. we like to be very direct with what we're offering, so we just go straight with: hey, get a free bonus item for spending 100 bucks, or free shipping over fifty dollars, or you know, just up to 20 off site wide on the site, whatever the easiest offer is, and we only offer one. next thing: do not use discount codes. that's a big thing that we've seen year over year where, with Shopify, like people have trouble typing in the discount code. you know sometimes you might put like a little space either before you type the code in or something like that, and like it doesn't work. so then, like now, you have an angry customer in your comments: hey, I tried the code, it didn't work, so we just recommend.
Walmart Black Friday Ad Preview Event 3 November 21st-25th 2022
welcome to my channel. I just got a notification from black fridaycom that the Walmart ad for this coming Monday on online for November 21st, at 7 pm Eastern Standard time. so that means these deals are available on Monday at 7 pm Eastern Standard Time, uh, 6 pm Central. but if you are a Walmart plus member you actually get access to it at 12 pm Eastern Standard time, but for me it is 11 AM Central Standard time. but I just wanted to give you guys a heads up. I think I like it when I can see the ad early. because. number one: if I'm buying something I can, you know, rely on- okay, do I want to buy it or not? towards Walmart waited literally till the last minute this past week to show their deals. but here it is for the Walmart event. number three, for Black Friday: you can check the Black Friday just black fridaycom ads and it shows it on here. so here we have a 65 inch TV, a Roku TV for 2.. 2.28- 228, which is a pretty good deal. a on uh kids tablet 32 gig 69. Gateway laptop: 149. here is an on 50 inch TV for 148.. some Booth or sound, uh sound bar for 59.. now I haven't checked the Walmart ad yet, or the Walmart website yet. but this is all that I have right now. but here we got some more laptops, TVs, here is a swag board for 99, a Razer adult foldable portable electric scooter for 2.99. here we have a Google Nest hub for 49.98, a Meta Meta quest to advance- 349, a curved screen for 165.. now this is the sale for the gaming. so if you guys are looking at gaming, definitely want to check it out. but here we have PlayStation 5 for 559 and it comes with the God of War, I'm assuming- game, Nintendo switch console and accessories, the uh, Mario K, Mario Kart Deluxe 8. so this is 299 great deal. and it comes with a game. and then it says the Xbox series, click for the latest price. so they're pretty much gonna probably price match whoever else is that price. now we got some games. here are the ps5s for 35. we got Madden 23, Gotham Knights 30, fight FIFA um 23, and then Call of Duty- again click for the latest price. so more games. PS4, PS5. we got uh, Nintendo switch games. that's what I'm all in for. Mario Party 29- all that fun stuff, more games. I feel like a lot of this stuff is the same sales from last year. but here we got Nickelodeon cart Racers: 15. Tiny Tina's wonderlands: 29, Hot Wheels Unleashed: 20.. uh, PS4, Paw Patrol: 20, and then controller- again click for the latest price. more PS4 and PS5 games: we got some for 15, 35, 29- again check for the latest price. I'll have to check the website to see if it says it any differently, but here it is: Sonic: 29, PS5, Zelda: 29. sorry, I can hear my kids coughing in the background. now here is a My Life as a doll for 15 bucks. I do know they have a grinch one. I don't know if the Grinch one is included, but that'd be cute. for um, for a little gift, we got a Lego Star Wars, 660 pieces for forty dollars. a bumper car for 79 and a mini Euro style electric scooter for 248 dollars. for kids toys: uh, we got a bike- 38 bucks. um, Spider-Man building toy: uh, doesn't say how many pieces, I think it's 466 for 40 bucks. another girl's bike: 38. a bounce house: 30. uh, 99 more bumper cars. the purse pets interactive: 15 bucks. we got Cody from Coco melon: 15. Bluey juice truck. so we got Bluey figurines for 25. remote control truck. here's a cool little Fujifilm insta in in Stacks camera for 55 bucks- needs some Play-Doh 55. and then they have a squishmallows and travel set backpack. so it looks like it comes with like a mini suitcase or a mini suitcase and a squishable backpack for 38 dollars. now we're in the Home Products, so we got some Egyptian towels for six bucks- great price. I want to know how soft those are. then we have a Serta soft Pro six piece sheet set- 15 bucks. I'm gonna say this right here is an awesome deal. I got these sheets last year and I absolutely love the sheets. they are so soft and comfortable, so I'm definitely getting more of these sheets right here for 15 bucks. Serta soap salt soft three-piece comforter set for 29. so looks like you get a comforter and two pillow shams for 29. that actually looks like a pretty good deal. my daughter needs a comforter that's pretty comfortable, so maybe we can get something cute like that shark Robot vacuum with a mop for 199.. here we got that Squishables thing again. we have a corded, lightweight stik vacuum for 20 bucks. here is a mattress topper for the Serta, so we got one for 30 bucks or 25 dollars. another iRobot. here is some comfy pillows for six bucks- great deal. I always get the pillows at Kohl's, but if these are just as comfortable and for about the same price as I get them at Kohl's, I'm gonna definitely check them out, because I can throw away all my old pillows and get new ones. here we got an air fryer for 60 bucks, a mini fridge for 25, so those are just like a little tiny little thing. knife black 89, a chefman barista Pro espresso machine- just 99 bucks. we got an acre hockey glass, 11 piece bakeware set for 20 bucks, plus measuring cups. that's actually something that I do need. um, that'd be a perfect little thing to get for 20 bucks. mini waffle, Mako griddle donut maker, omelette maker- for 25 bucks- I feel like that is a little bit high, but I'm assuming it comes with all four of them. so here is a coffee maker for gourmia- 12 cup- for 15 bucks. a Ninja blender- 50. and then here is some food storage containers for 20 bucks- also great deal. I'm all for, you know, keeping your food fresh and organized in the fridge. so, yes, Paws boots- we got ankle boots- 20 bucks. a Reebok hoodie for twenty dollars. uh, baby and toddler two-piece pajama set- seven bucks. and then we got women's sleep sets for 12 dollars. um, some jogging pants- 19- we got some two time and true sweaters for 10 bucks- great deal. here is some really cute slippers, if you guys need some. they got the Encanto and then they also have the Disney Princess for ten dollars. now we're looking at some more clothing apparel: um, some DC Joe boys slippers for 10 bucks and some more clothes. um, if you guys need to check that out, definitely check out their website because they'll have more available. trampoline: 159, a black stone steel outdoor pizza oven for 159 dollars, a inflatable hot tub: 298, another big trampoline for 159, and then a 270 piece tool set for 98 dollars. so that is the Walmart ad for the Walmart website and I did check here. so again, this starts on November 21st. but here they have a little bit more deals to share with you guys. like I see, they have a Apple watch for 199. they got apple airpods or 149. they have the Apple air pods with the charging case for 79. they have another projector for 137. so this is stuff that does start on the uh 21st. so right here it does say the Xbox is 4.99 and I will click the games when I come back. here is an air blown inflatable ELF car buddy for 14.98. um, we're gonna scroll down more of the bed and the bedding for 15. here's a different squishable option you can choose from. they will have a qriket Explorer for 169.. they got a nice cool little reclining racing table or a chair for 99 dollars. I'm just gonna click, keep on going down to share with you now. now, this is what I want. I absolutely love getting these pajama deals and here they have them for six dollars. so you're gonna definitely want me, definitely want to check those out. here is some off-brand uh air pods or 27.50. here is a little tykes cottage for seventy dollars. some more bikes: they got some for 48 bucks and we're just going to keep on going. here we have cry Berry, cry babies, tiny cuddles, music three pack for 15 bucks. more pajamas, toddler pajamas- 17. hey, there's Santa, look at that. so I'm gonna click on the pajamas because I actually want to see what they have, because I always love getting the pajamas, which they're not going to take me. but here it says they got Care Bears for six dollars and then you got your Disney princess. so we'll have to definitely check that out. um, more clothes, and then I'm gonna go back and click on the game option. so, bikes, bedding, top fashion. so let's just see what games they're gonna have um. so here is a lot more games that they're gonna have on h.
BLACK FRIDAY VIDEO ADS - The 4 Types You MUST Have to Win in 2021!
hi everybody, my name is matt johnston. i am the ceo and creative director of guide social company that i started a few years ago that makes killer video ads for businesses, and there's never a better time to tok about video ads than right this moment because, guess what? black friday is coming up super soon. yes, i'm making a video that expires on on youtube. actually, these video ads always work, but black friday, you have got to have these right now. so here's the deal: cpms, which is the cost of advertising on facebook, youtube and all these platforms. they have been way up this year because of ios 14. okay, fine, but they're always up like crazy in november and december every single year. so cost of advertising. so, just like, when i teach my digital advertising students in college, i teach them cpms. just think of it like a billboard. what actually impacts the price of that billboard? well, it's location. right, because a billboard in new york city is going to be more- uh, is going to be more expensive, obviously, than a billboard in oklahoma somewhere. right, competition is the biggest one that impacts it and it sort of influ influences everything. so when you have so much competition, you have people buying ads more than ever because they want to get their message out in front of people for black friday. it drives the cost up, up, up, up up, and a billboard on, for example, facebook ads is basically an, an ad placement, an impression, and that impression is really really expensive in november and december. but the thing is those numbers are not fixed. it's not like your cpms are like 50 bucks and that's. it cost you 50 bucks to reach 1000 people. it's not like that. there are so many different factors that go into it and the biggest factor is how engaging your content of your ad is. because if the video content is being engaged with, that means that it's sending a signal back to the algorithm that this is content that people want to see, and the point of algorithms is relevancy. they want to show people the most relevant content possible in their feed. more engagement sends a signal back to the robots that say this is engaging content. the engaging content comes back to serve relevancy. that's the point of algorithms is relevancy. so we have to show that we have very relevant content. that means that when we make ads, they need to be ads that people will engage with and that engagement comes from video. it always comes from video and it sends that signal back so that your ads get cheaper. that's why you must have these. you must have these. so i want to take you through the four that you need for black friday this year. the first one is called a sizzle video. okay, it's called a sizzle video and this is a very short video with well shot b-roll. this would be super, super expensive shoot, but it's well-shot b-roll that helps demonstrate the value and excitement of the experience of using your product. here's one that i made uh for a client of ours called iconic, and i don't think the sound is hooked up, so you're just gonna have to do your best with the sound here. i'll. i'll show it to you here. here is here's what a sizzle video looks like. these videos are amazing in the feed [Music] do [Music]. super short video. super short video, but extremely powerful. because people these days they buy experiences. they don't just buy products to have products, they buy experiences. so this gives them an experience and a feel of what it's like to have this product and use it, and it demonstrates value. that's the value of well-shot, b-roll, well-shot video like this, because it demonstrates premiumness and value and when there's so much junk being thrown at you on facebook ads it is. it really helps you understand the good products from the bad. it's really, really powerful. the next one: i've toked about a lot. i'm going to show you an example i've never showed you before of a centerpiece video. okay, now this is the. these centerpiece videos are videos. it's it's our most popular format, made millions and millions of dollars for our clients. it's sort of it's sort of harmon brothers asked in some ways, but much lower budget. it's all about one actor to the camera and so much about the script. it's really about the writing and it takes somebody from coal to sew these. these are the most powerful prospecting ads that you could possibly make, 100 percent crucial. so here's one that we made for hydroviv. most people have no idea how bad their water is, and it's totally different depending on where you live. trust me, this is not something i used to think about either, but now i am all in. i even bought one of those under the sink water filters to protect my family. i was watching the news one day and the story came on that was like about all of the bad stuff in our water and i was like what? so of course i did what any good mom would do. i immediately started texting all my mom friends and frantikally got on all my mom groups online. oh, stop it. you know you do it too. so anyway, it turns out. yeah, this is a huge problem. so i started researching under the sink water filters and it turns out the market for this stuff sucks. like you have to be macgyver in order to install one of these things or be willing to drill into your countertop, no thanks. so one night, after i put the kids to bed, maybe a couple glasses of wine, don't judge me. i bought one. it got here super fast and i installed it myself. thank you, that's your thoughts. i'm kidding, don't hold it. i did great, that's right, and it only took 15 minutes. honestly, i don't know why everybody doesn't have one of these things. it's so easy and it's so much cheaper than all of the weird, crappy, drilly ones. anyway, you should totally check them out. hydrovivcom- these are the most powerful videos. by the way, if you're starting to get overwhelmed here and you'd like us to just do this for you or teach you how to do it directly, just reach out to me. my email is matt, guidesocialglobalcom, or go to our website, guidesocialglobalcom, and let's tok about getting these for you. we always deliver them within two weeks, because i know we're on a tight time frame here and, by the way, we're taking it 50 percent off our big video suite packages where we make all these videos for you just for the next 30 days or so. okay, so, definitely, this is a format that you must must have, okay. so the next one is a simple text on screen video. it's one that i've been toking about forever. i tok about a lot of my book producing empathy, because when i was running video at like new york magazine and now this and stuff like this, we made these viral videos all the time from this text on screen format: super simple, not really as much about aesthetiks as it is about messaging and meeting people where they are in the facebook feed. okay. so these simple text on screen videos you could do in something like wave or promo or something like that, and you can also easily make them in a video editor and make them look even a little bit nicer if you want to demonstrate that as well. but it's all about the script, right, and you need to have multiple ways of doing this. so this is a text on screen video for a shark tank company that we worked with, so you can get an idea for what these are like. [Music]. we also have some shoes, if we have any volunteers that would like to try them out. so, with the shoes untied, you slip them onto the top row so it something goes under here, like this: the doors. nice actually, you don't notike them, they're there, they look great. you can't tell you're wearing them, can you? no, no, they feel very secure. [Music]. so the great thing about these videos is obviously 80 of people that are watching these ads are watching them without sound, so you need to be able to have a format that really speaks to that. um, i like to not necessarily make videos super, super short so that it's just like: oh, i want that easy click, because you don't just want an easy click, you want a qualified click over to your website. that's how these videos convert better, because they actually pull you into the funnel. they