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offensive beauty ads

Published on: August 5 2023 by pipiads

Hello everyone! Welcome back to my channel where skincare is all about progression over perfection because perfection doesn't exist. Coming from an editorial and advertising photography background (that's what my degree is in), I'm obsessed with adverts. I love print adverts, TV adverts, and concepts. Today, I want to go through some controversial adverts, discussing why they were controversial and what the brand is up to nowadays. While I go through these adverts, I'll also be sharing my skincare routine.

- Starting with Nivea, a brand known for constantly missing the mark, we'll talk about their White is Purity advert. In 2017, Nivea posted this advert on their Middle Eastern Facebook page. The advert promoted their Invisible Deodorant with the caption Keep it clean, keep it bright, don't let anything ruin it. But what caused outrage was the big navy blue writing that said White is purity across the model. This obviously caused backlash and was seen as extremely racist. Even white supremacists took this ad and created memes, associating Nivea with white supremacy. Nivea made a statement apologizing for the post, but I find it hard to believe that they didn't know what they were doing. This isn't the first time Nivea has been under fire for controversial ads, including racist stereotypes and homophobic comments.

- Moving on to Axe (known as Lynx in the UK), a brand with the most banned adverts known in existence. Axe is known for their sexist and overly sexual advertising. Their ads often depicted average-looking men using Axe spray and attracting women. These ads pushed the boundaries of sexual attraction and were often banned. One notable banned advert from 2003 showed men sweating and unable to focus in the presence of beautiful women, until they used Axe body spray to cool down. The tagline It helps guys keep their cool before it's too late and the depiction of women in the ads were the reasons for the ban. It seems like Axe purposefully made ads to stir up controversy and get them banned, resulting in more people seeing them. However, in recent years, Axe has changed their advertising approach, becoming more inclusive and diverse while still targeting their main demographic of young, straight, cisgendered men.

- Lastly, we can't forget about the Dove soap advert that caused a lot of controversy. The full-length version of the advert was well-received, but when it was cropped and posted on Facebook, it took on a completely different meaning. The short video, often shared as a GIF, showed a black woman removing her shirt to reveal a white woman underneath. This was seen as promoting racial insensitivity and sparked backlash. It's important to consider the context and how an advert can be misinterpreted on social media platforms.

As you can see, controversial adverts can have a significant impact on brands and their reputation. It's crucial for companies to think before posting and consider the potential consequences of their messaging. In today's diverse and inclusive world, brands need to be more aware and responsible with their advertising strategies.

And there you have it! A brief overview of some controversial adverts and the issues they sparked. Remember, it's essential to analyze and critique these ads to promote positive change in the industry. Thank you for watching, and I'll see you in my next video!

Gender Stereotypes in Advertisements

Welcome to this article, where we will discuss various topics such as music, body wash, fast food, and candy. Hold on tight as we dive into a world filled with excitement, humor, and enticing products. Are you ready? Let's get started!

Music: A Melodic Escape

- Music has the power to transport us to different worlds and evoke a range of emotions.

- From soulful ballads to catchy pop tunes, music is a universal language that connects people from all walks of life.

- Whether you're feeling down or need a boost of energy, there's a song for every mood and occasion.

Body Wash: The Scent of Confidence

- Ladies, have you ever wished your man smelled as good as you do?

- Picture this: a man who stops using ladies' scented body wash and switches to Old Spice.

- With just a simple change, he can smell like a confident, alluring individual.

- Old Spice, the brand that guarantees 100% natural scents, is here to revolutionize the way men smell.

Fast Food: The All-Natural Burger

- Introducing the all-natural burger, a game-changer in the fast-food industry.

- At Carl's Jr, you can now enjoy a burger that contains no antibiotics, added hormones, or steroids.

- Say goodbye to guilt and savor every bite of this delicious, wholesome creation.

- It's time to take a stand for healthier, more responsible fast food options.

Candy: Taste the Rainbow

- Skittles, the candy that promises to bring a burst of flavor to your taste buds.

- Just like a rainbow, Skittles offers a range of fruity tastes that will leave you craving more.

- So, what's wrong, Billy? Is it the lack of Skittles in your life?

- Embrace the rainbow and experience the joy that these colorful candies can bring.

In a world filled with music, body wash, fast food, and candy, there is never a dull moment. From the power of music to the enticing scents of body wash, and the deliciousness of all-natural burgers and vibrant candies, we have explored a variety of topics that add color and excitement to our lives. So, go ahead and indulge in these experiences, because life is meant to be lived to the fullest. What are you waiting for? Let the music play, smell amazing, savor the flavors, and enjoy the ride!

Top 10 Controversial Commercials That Didn’t Get Banned

Welcome to WatchMojo.com! In this article, we will be exploring controversial advertisements that somehow managed to go public, even though they were quickly pulled off the air. From racially insensitive ads to emotionally manipulative commercials, these advertisements received a lot of backlash. Let's dive in!

1. Body wash ad: Dove

- The Dove ad faced criticism for being racially insensitive.

- The company had been involved in a similar controversy in 2014.

- Dove received backlash and quickly withdrew the commercial.

2. Super Bowl 31 ad: Holiday Inn

- Holiday Inn produced one of the most confusing commercials during Super Bowl 31.

- The commercial compared the hotel's renovation project to that of a transgender woman.

- Complaints prompted Holiday Inn to pull the ad.

3. Live for now ad: Pepsi

- Pepsi's ad featuring Kendall Jenner received heavy criticism for attempting to profit off a social movement.

- Similarities were drawn between Jenner's image and a widely circulated photo of a Black Lives Matter protester.

- The ad united people in their dislike for it.

4. Test baby ad: HomeAway

- HomeAway's ad during the Super Bowl featured a toddler slamming into a glass panel.

- The ad overshadowed any safety benefits the company intended to promote.

- The chosen imagery was off-putting and received criticism.

5. Because innocence is sexier than you think ad: Love's Baby Soft

- Love's Baby Soft tried to sell its perfume by correlating innocence with sex.

- The commercial was designed to trigger disgust.

- The ad was both creepy and disturbing.

6. Make safe happen ad: Nationwide Insurance

- Nationwide's ad during the Super Bowl was emotionally manipulative.

- The company intended to raise awareness about preventable home accidents.

- The depressing nature of the ad didn't align well with the Super Bowl atmosphere.

7. Pandas ad: Salesgenie

- Salesgenie's ad featuring animated pandas with Chinese accents caused controversy.

- The ad failed to sell the company's services effectively.

- The ad was eventually taken out of rotation.

8. Tibet ad: Groupon

- Groupon's ad during the Super Bowl trivialized a tragic situation in Tibet.

- The commercial failed to be funny and received backlash.

- Groupon declined to air another Super Bowl commercial until 2018.

9. Felicia the goat ad: Mountain Dew

- Mountain Dew's ad featuring a violent goat was identified as racist.

- The lineup of suspects in the ad consisted of predominantly black individuals.

- The ad sparked conversations about racial profiling.

10. Lemmings ad: Apple

- Apple's lemmings ad insulted potential customers by portraying them as mindless drones.

- The ad did not resonate well with viewers.

- Apple had to find a different marketing strategy.

Controversial advertisements can sometimes backfire, causing backlash and leading to their quick withdrawal. From racially insensitive ads to emotionally manipulative commercials, these examples show the importance of careful consideration when creating advertisements.

The dangerous ways ads see women | Jean Kilbourne | TEDxLafayetteCollege

- The article will discuss the image of women in advertising and its impact on society.

- The author began collecting ads in the late 1960s and noticed a pattern in how women were portrayed.

- The first film, Killing Us Softly Advertising's Image of Women, was made in 1979 and has been remade three times since then.

Point 1:

- Advertising has become more widespread, powerful, and sophisticated over the years.

- Even babies at 6 months old can recognize corporate logos.

- Many people believe they are exempt from the influence of advertising, but it is quick, cumulative, and subconscious.

Point 2:

- The pressure on women to be young, thin, and beautiful has intensified.

- The use of Photoshop has made the beauty ideal impossible to achieve.

- Women of color are often portrayed as only beautiful if they resemble the white ideal.

Point 3:

- Women's bodies are dismembered and insulted in ads, perpetuating unrealistic beauty standards.

- Ads targeted at teenage girls often send harmful messages about body image.

- The self-esteem of girls often declines during adolescence due to the emphasis on physical perfection.

Point 4:

- Men's bodies are rarely dismembered or objectified in ads.

- There are fewer consequences for men as a result of objectification.

- Women live in a world defined by the threat of sexual violence, while men do not.

- The image of women in advertising has worsened over the past 40 years.

- Unrealistic beauty standards, objectification, and sexualization continue to harm women and girls.

- It is important to challenge and change the portrayal of women in advertising to promote equality and positive body image.

Reacting to controversial whitening ads (Philippines)

Welcome back to my channel, Music Mugen Jaffe! Today, we're going to be discussing whitening product commercials in the Philippines. In the Philippines, having fair skin is considered attractive, unlike in Australia where a tan is desired. Let's dive into the top three whitening product commercials and see what they have to offer.

First up is the Skin White Power Whitening Lotion Transformer commercial. This commercial seems more fitting for a laundry liquid than a skincare product. It's a bit confusing, to be honest. I wonder if anyone actually uses this product and if it has any effect on their skin.

Next, we have the Instant White commercial. The people in this commercial instantly transform into pale skin, which is quite surprising. I'm not sure if I believe it, but I'd be curious to try it out on a small area of my skin.

Lastly, we have the Sharts Bio Ink commercial. This ad is quite controversial and disturbing. Using a baby to promote the idea of having Western features is unsettling. It's unfortunate that looking more Western is considered superior in the Philippines.

Overall, it's interesting to see the difference in beauty standards between the Philippines and Australia. It's important to embrace and love our own natural skin, whether it's fair or tan. Let us know your thoughts and if you prefer fair or tan skin.

Thank you for watching this video! Don't forget to like and subscribe to my channel. Let me know what you'd like us to react to next.

Top 10 Marketing Fails: Coke, Ford, Netflix

Welcome to WatchMojo.com! Today, we'll be counting down the top 10 marketing mishaps in history. These seem like good ideas at the time, but they turned out to be major failures. So, let's dive right in!

Number 10: McDonald's and the 1984 Olympics

- McDonald's ran a contest during the 1984 Olympics, where customers could win free food based on the United States' medal count.

- However, the Soviet Union boycotted the Olympics that year, and the US won a staggering 174 medals, including 83 gold.

- McDonald's had to give away a lot more free food than they anticipated, showing the importance of controlling what you give away in a campaign.

Number 9: Facebook Beacon

- In 2007, Mark Zuckerberg and Facebook launched Beacon, which allowed users' activity around the web to be shared with advertisers.

- This caused a major controversy, and Facebook's reputation with privacy watchdogs was significantly damaged.

- Eventually, the initiative was shelved due to the backlash it received.

Number 8: Burger King Creepy Monarch

- Burger King tried to resurrect their mascot, the creepy monarch, with the Wakeup with the King campaign.

- The character was so creepy that it became more funny than effective, going viral for all the wrong reasons.

- Unfortunately, the campaign did not boost sales, and Burger King had to retire the mascot in 2011.

Number 7: Snickers Mr. T Ad

- Snickers ran a commercial featuring Mr. T hunting down a speed walker, implying that he was not manly enough.

- This ad was criticized by rights groups for promoting discrimination and was quickly pulled.

- It shows the importance of being sensitive to different groups when creating advertisements.

Number 6: Skittles Touch the Rainbow Campaign

- Skittles created a campaign featuring a man who could turn anything he touched into Skittles.

- While it initially seemed cute, the twist revealed that he had unintentionally killed everyone he touched.

- However, Skittles redeemed themselves by using the same theme in a series of interactive online videos, featuring cats on the internet.

Number 5: Ayds Diet Candy

- Ayds was a popular appetite suppressant in the 1970s, but its popularity quickly declined when the AIDS virus started to spread.

- The unfortunate similarity in name caused intense weight loss and made it impossible to market the candy successfully.

Number 4: Honda Llamo

- Honda attempted to appeal to sci-fi lovers with the Llamo, a robot designed to assist people with low mobility.

- However, the robot couldn't even walk upstairs, which made it a major failure in execution.

- This mishap shows the importance of thoroughly testing and ensuring the functionality of products before launching them.

Number 3: Netflix's Qwikster Rebranding

- In 2011, Netflix decided to embrace digital downloads, which meant splitting off their core DVD by mail service into Qwikster.

- This decision caused customer backlash, and many dropped the service.

- By the end of the year, Netflix's market value had plummeted, highlighting the importance of understanding and catering to customer preferences.

Number 2: Ford Edsel

- Ford built up a lot of hype for the release of the Edsel in 1957, but it turned out to be a major failure.

- The car's name was unappealing, the design was ugly, and quality issues plagued the brand.

- Ford ended up losing a significant amount of money, making the Edsel a disastrous marketing mishap.

Number 1: New Coke

- Coca-Cola introduced New Coke in 1985, claiming it was the best Coca-Cola ever.

- However, the public strongly rejected the new taste, and New Coke was quickly pulled from stores.

- Despite being a huge failure, it did manage to reignite interest in Coca-Cola Classic.

These marketing mishaps serve as a reminder that even seemingly good ideas can backfire. It's important for companies to carefully consider their campaigns, understand customer preferences, and avoid making avoidable mistakes. Which of these marketing disasters made you scratch your head and wonder, What were they thinking?

10 Most Offensive Body Shaming Ads

Living in a world filled with advertisements can be overwhelming, especially when we are constantly told what kind of person we should be. What's even worse is when these ads continue to force certain stereotypes and specifically target skinny and overweight individuals by emphasizing that they need a perfect body.

Body Shaming in Advertisements:

1. Ashley Madison's Offensive Ad:

- In 2011, Ashley Madison released an ad mocking a plus-sized model, labeling her as a stereotypically fat and scary wife.

- Despite the model's objection, Ashley Madison used her image, responding publicly with a rude remark.

2. Body Shaming for Advertising:

- A company in the Netherlands launched the Sooner You Advertise Here, The Better campaign, using an overweight man slowly taking off his clothes.

- This cheap shot of body shaming only aims to make money for ads, rather than finding a more creative way to promote weight loss programs.

3. Negative Emphasis on Fat and Ugly:

- Many advertisements constantly use the word fat in a negative way, often alongside words like ugly.

- These ads imply that being both fat and ugly is undesirable, suggesting that taking a workout class can at least eliminate one of those traits.

Historical Examples:

1. Warner's Lingerie Ad (1967):

- Warner's lingerie ad from 1967 advertised hiding thighs for girls with pear-shaped bodies, perpetuating the idea that certain body shapes were unacceptable.

- It is disheartening to think that advertisements like these still exist today, almost 50 years later.

2. Anti-Obesity Campaign:

- An anti-obesity campaign in Georgia used harsh taglines and pictures of overweight children, promoting body shame instead of healthy habits.

- These ads received mixed responses from parents and health experts, as they encourage children to be ashamed of their bodies.

Contemporary Examples:

1. Pop Chips with Katy Perry:

- Pop Chips enlisted Katy Perry as a celebrity endorser, but the ads seemed to promote weight loss instead of the actual chips.

- This misleading campaign could have been more cleverly executed to showcase the product without body shaming.

2. Victoria's Secret's Perfect Body:

- Victoria's Secret faced backlash for their The Perfect Body campaign, featuring unrealistically thin and large-busted supermodels.

- Customers demanded a change and an apology, although the company changed their online tagline to A Body for Everybody without an official apology.

3. Bacardi Freezer's Offensive Ad:

- Bacardi Freezer's promotional site advertises that the only way to look attractive is to find an ugly girlfriend.

- This advertisement is insulting and associates fat with being ugly, which is offensive and demeaning.

4. PETA's Body Shaming Approach:

- PETA includes body shaming in their ads, such as a billboard in Florida stating, Save the whales, lose the blubber, go vegetarian.

- While promoting a good cause, it is unnecessary and harmful to include body shaming tactics.

Body shaming in advertisements has been prevalent for a long time and continues to persist today. It is important for advertisers to find more creative ways to promote their products or causes without resorting to demeaning and harmful tactics. Society needs to challenge and reject these body shaming ads to create a more inclusive and accepting environment for all individuals.

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