Offshore Accountants: How to OFFSHORE TO INDIA & SCALE - 6 Challenges to Overcome & Succeed
Published on: December 6 2022 by FeedbackWrench
Offshore Accountants: How to OFFSHORE TO INDIA & SCALE - 6 Challenges to Overcome & Succeed
Table of Contents
Offshore Accountants: How to OFFSHORE TO INDIA & SCALE - 6 Challenges to Overcome & Succeed
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | one all right well hey everybody rob |
| 00:00:02 | 00:00:06 | satchram here feedback wrench I am here |
| 00:00:03 | 00:00:08 | with Ankita from accredit.com and we are |
| 00:00:06 | 00:00:10 | going to tok to accountants bookkeepers |
| 00:00:08 | 00:00:11 | tax professionals based out of the us |
| 00:00:10 | 00:00:14 | and we're going to tok about |
| 00:00:11 | 00:00:16 | Outsourcing or offshoring solutions for |
| 00:00:14 | 00:00:19 | your uh financials for your bookkeeping |
| 00:00:16 | 00:00:22 | for your accounting to Indian based |
| 00:00:19 | 00:00:24 | Chartered Accountants and uh so the main |
| 00:00:22 | 00:00:25 | problem that people are facing right now |
| 00:00:24 | 00:00:28 | if you're doing this outsourced |
| 00:00:25 | 00:00:31 | accounting model is that oftentimes it's |
| 00:00:28 | 00:00:33 | really difficult to find us-based Talent |
| 00:00:31 | 00:00:35 | right and we know right now that |
| 00:00:33 | 00:00:38 | unemployment for accountants is |
| 00:00:35 | 00:00:39 | extremely low right there are very few |
| 00:00:38 | 00:00:42 | accountants for how much demand there is |
| 00:00:39 | 00:00:44 | there's a ton of um just hiring anybody |
| 00:00:42 | 00:00:46 | in any industry is incredibly difficult |
| 00:00:44 | 00:00:48 | right now so if you're a small |
| 00:00:46 | 00:00:50 | bookkeeping firm accounting firm tax |
| 00:00:48 | 00:00:53 | firm by golly we do websites and |
| 00:00:50 | 00:00:56 | accounting to help you actually close |
| 00:00:53 | 00:00:59 | hire retainer businesses I got a little |
| 00:00:56 | 00:01:01 | course that teaches how to sell value |
| 00:00:59 | 00:01:04 | um and then we will set up advertising |
| 00:01:01 | 00:01:06 | for you so if you compare us we set up |
| 00:01:04 | 00:01:09 | just really nice websites in my opinion |
| 00:01:06 | 00:01:10 | which I think everybody kind of thinks |
| 00:01:09 | 00:01:11 | that so we're going to jump back and |
| 00:01:10 | 00:01:15 | forth between a couple of screens here |
| 00:01:11 | 00:01:16 | but Ankita and I have been able to get |
| 00:01:15 | 00:01:19 | to know each other over the last |
| 00:01:16 | 00:01:20 | probably eight to nine months it's been |
| 00:01:19 | 00:01:22 | really fun to get to know her |
| 00:01:20 | 00:01:24 | um and why don't you just tell us a |
| 00:01:22 | 00:01:25 | little bit about yourself |
| 00:01:24 | 00:01:28 | um how long you been doing accounting |
| 00:01:25 | 00:01:29 | where are you based out of and uh just |
| 00:01:28 | 00:01:30 | so you know there's going to be an |
| 00:01:29 | 00:01:33 | Indian crowd here too if you're an |
| 00:01:30 | 00:01:34 | indian-based accountant I think you're |
| 00:01:33 | 00:01:36 | going to learn a lot here but if you're |
| 00:01:34 | 00:01:39 | a us-based small CPA firm accountant |
| 00:01:36 | 00:01:42 | bookkeeping firm and you want to |
| 00:01:39 | 00:01:43 | maximize your profitability scale a more |
| 00:01:42 | 00:01:46 | profitable business and be able to |
| 00:01:43 | 00:01:48 | actually wake up to pristine books done |
| 00:01:46 | 00:01:51 | for your client we're going to tok |
| 00:01:48 | 00:01:53 | about six problems that indian-based |
| 00:01:51 | 00:01:55 | offshoring companies face we're going to |
| 00:01:53 | 00:01:57 | tok about how to get over those and |
| 00:01:55 | 00:01:59 | then we're also going to unbox just a |
| 00:01:57 | 00:02:01 | little bit of tip for at the end for |
| 00:01:59 | 00:02:04 | Indian basic accountants to make sure |
| 00:02:01 | 00:02:06 | that they can attract more us-based |
| 00:02:04 | 00:02:08 | accountants to Offshore to them but also |
| 00:02:06 | 00:02:10 | I'm going to tok a little bit about how |
| 00:02:08 | 00:02:12 | could you get your own clients but if |
| 00:02:10 | 00:02:14 | you like the idea of actually working |
| 00:02:12 | 00:02:18 | with somebody I would love it if you |
| 00:02:14 | 00:02:23 | would just go to a critik.com so it's a |
| 00:02:18 | 00:02:26 | c c r i t i c.com so there's their logo |
| 00:02:23 | 00:02:29 | they do a fine job they do a fantastik |
| 00:02:26 | 00:02:30 | job now I gotta admit like |
| 00:02:29 | 00:02:33 | there's a lot of trust that's been built |
| 00:02:30 | 00:02:36 | over the last again six to eight months |
| 00:02:33 | 00:02:37 | and these guys just do a fantastik job |
| 00:02:36 | 00:02:39 | so why don't you just tell us about |
| 00:02:37 | 00:02:43 | yourself a little bit here and uh fill |
| 00:02:39 | 00:02:43 | us in on uh on Who We Are |
| 00:02:50 | 00:02:58 | as a CPA from India and I am in this |
| 00:02:55 | 00:03:00 | profession from past four to five years |
| 00:02:58 | 00:03:03 | um doing accounting and bookkeeping |
| 00:03:00 | 00:03:05 | worked in a big hole companies doing a |
| 00:03:03 | 00:03:09 | lot of audit work and accounting work |
| 00:03:05 | 00:03:13 | and started advisory work from India we |
| 00:03:09 | 00:03:15 | are a team of about 10 people from India |
| 00:03:13 | 00:03:20 | providing these kind of Service rules |
| 00:03:15 | 00:03:24 | and also also we just love what we do |
| 00:03:20 | 00:03:28 | and we just have a vision that why not |
| 00:03:24 | 00:03:30 | group businesses in U.S by Outsourcing |
| 00:03:28 | 00:03:32 | it to us because the Dirty Little Secret |
| 00:03:30 | 00:03:32 | for so I'm going to tok to two groups |
| 00:03:32 | 00:03:34 | of people we're going to tok to the |
| 00:03:32 | 00:03:36 | fellow Indian accountants but we're also |
| 00:03:34 | 00:03:38 | going to tok to CPA's bookkeepers small |
| 00:03:36 | 00:03:40 | business firms again I'm just gonna real |
| 00:03:38 | 00:03:43 | quick we're feedback wrench.com she's a |
| 00:03:40 | 00:03:45 | critik.com and uh |
| 00:03:43 | 00:03:47 | man you guys have a passion for doing |
| 00:03:45 | 00:03:49 | this well one thing that a lot of folks |
| 00:03:47 | 00:03:51 | don't understand is um we kind of make |
| 00:03:49 | 00:03:54 | the joke and it may sound a little |
| 00:03:51 | 00:03:56 | whatever in America that a lot of the |
| 00:03:54 | 00:03:58 | development Community a lot of the |
| 00:03:56 | 00:04:00 | accounting Community |
| 00:03:58 | 00:04:03 | um is is Indian based and it's because |
| 00:04:00 | 00:04:06 | folks don't understand that a chartered |
| 00:04:03 | 00:04:08 | accountant in India is absolutely the |
| 00:04:06 | 00:04:10 | equivalent of a CPA here in the United |
| 00:04:08 | 00:04:12 | States and uh one thing that I've come |
| 00:04:10 | 00:04:15 | to learn over the last couple of years |
| 00:04:12 | 00:04:17 | is that part of why Indian |
| 00:04:15 | 00:04:19 | um Talent is really thriving here in the |
| 00:04:17 | 00:04:21 | U.S is because |
| 00:04:19 | 00:04:24 | um for good or bad there they have |
| 00:04:21 | 00:04:28 | learned the U.S Lang or the English |
| 00:04:24 | 00:04:30 | probably better than most Americans and |
| 00:04:28 | 00:04:34 | uh while they're there can be dialect |
| 00:04:30 | 00:04:37 | difficulties in communication sometimes |
| 00:04:34 | 00:04:39 | um what's fantastik is that Indian based |
| 00:04:37 | 00:04:42 | and that's a diverse group when I say |
| 00:04:39 | 00:04:44 | Indian based there's 330 000 people in |
| 00:04:42 | 00:04:47 | the United States there's a billion |
| 00:04:44 | 00:04:47 | people in India |
| 00:04:48 | 00:04:53 | when I say Andy respectfully I know that |
| 00:04:50 | 00:04:56 | there's a an array of uh of groups there |
| 00:04:53 | 00:04:57 | but just generally speaking we know that |
| 00:04:56 | 00:04:59 | you guys have Mastery of the English |
| 00:04:57 | 00:05:02 | language |
| 00:04:59 | 00:05:03 | um and you guys are really great |
| 00:05:02 | 00:05:06 | um at |
| 00:05:03 | 00:05:09 | almost every profession but there are |
| 00:05:06 | 00:05:13 | some disconnects between the us-based |
| 00:05:09 | 00:05:14 | economies and the indian-based economies |
| 00:05:13 | 00:05:16 | um so we've been having a lot of |
| 00:05:14 | 00:05:18 | conversations with that now what's cool |
| 00:05:16 | 00:05:22 | about a critik.com |
| 00:05:18 | 00:05:23 | um and again it's a c c r i t i c I'm |
| 00:05:22 | 00:05:25 | just gonna keep plugging her because my |
| 00:05:23 | 00:05:26 | hope is that a handful of you guys if |
| 00:05:25 | 00:05:29 | you want to offsource |
| 00:05:26 | 00:05:30 | unabashedly I want you to call them book |
| 00:05:29 | 00:05:32 | a consultation they're really flexible |
| 00:05:30 | 00:05:34 | obviously offshoring you've got time |
| 00:05:32 | 00:05:37 | changes and and whatnot but they've been |
| 00:05:34 | 00:05:39 | really accommodating and what's |
| 00:05:37 | 00:05:41 | beautiful for your firm is that you can |
| 00:05:39 | 00:05:43 | wake up and have your your books done |
| 00:05:41 | 00:05:45 | and now there's no financial gain in |
| 00:05:43 | 00:05:47 | this for me I want to help entrepreneurs |
| 00:05:45 | 00:05:49 | like I'm not like squeezing some money |
| 00:05:47 | 00:05:54 | she didn't pay me for anything she has |
| 00:05:49 | 00:05:56 | hustled her butt off to stay in front of |
| 00:05:54 | 00:05:57 | me and help me understand how I can |
| 00:05:56 | 00:05:59 | trust her |
| 00:05:57 | 00:06:01 | um I got to see her credentials and |
| 00:05:59 | 00:06:02 | their credentials she has a business |
| 00:06:01 | 00:06:05 | partner need to |
| 00:06:02 | 00:06:07 | um whose tikno apology got a little |
| 00:06:05 | 00:06:09 | shaky at the last minute I think your |
| 00:06:07 | 00:06:11 | tiknology is fine but um it's probably |
| 00:06:09 | 00:06:13 | just my tool here but |
| 00:06:11 | 00:06:14 | um now now how did you and need to get |
| 00:06:13 | 00:06:16 | connected together because you guys have |
| 00:06:14 | 00:06:19 | done this for like KPMG you've done this |
| 00:06:16 | 00:06:21 | for Big Four firms and that's what a lot |
| 00:06:19 | 00:06:23 | of people don't understand that the big |
| 00:06:21 | 00:06:26 | firms are utilizing Indian talent for |
| 00:06:23 | 00:06:29 | accounting because dog got it you're |
| 00:06:26 | 00:06:31 | excellent and there's capacity and and |
| 00:06:29 | 00:06:34 | and the US Dollars strong like our |
| 00:06:31 | 00:06:35 | dollar can buy a lot over there but why |
| 00:06:34 | 00:06:37 | don't you fill me in and how did you |
| 00:06:35 | 00:06:39 | guys get your business rolling together |
| 00:06:37 | 00:06:40 | how did you guys meet each other |
| 00:06:39 | 00:06:43 | um and just give us some backstory here |
| 00:06:40 | 00:06:43 | while I drink some coffee |
| 00:07:12 | 00:07:16 | that's great and it's been fun to see |
| 00:07:14 | 00:07:18 | um I don't have them here but photos of |
| 00:07:16 | 00:07:20 | your families and to see what's going on |
| 00:07:18 | 00:07:21 | um but a little bit so we're I'm going |
| 00:07:20 | 00:07:23 | to walk through a little bit about what |
| 00:07:21 | 00:07:25 | I've been toking with |
| 00:07:23 | 00:07:29 | um Ankara here and need to about what I |
| 00:07:25 | 00:07:31 | see it are some barriers to get through |
| 00:07:29 | 00:07:33 | um and these barriers are really meant |
| 00:07:31 | 00:07:35 | to just help equip both sides of this |
| 00:07:33 | 00:07:38 | equation so if you're a CPA if you're a |
| 00:07:35 | 00:07:40 | local us-based accountant here I want to |
| 00:07:38 | 00:07:42 | tok about some truths that exist if you |
| 00:07:40 | 00:07:43 | choose to Offshore |
| 00:07:42 | 00:07:45 | um first of all there's a lot of reasons |
| 00:07:43 | 00:07:47 | to mistrust to be suspect I want to tok |
| 00:07:45 | 00:07:49 | a little bit about that there's also the |
| 00:07:47 | 00:07:52 | realities of hiring anybody let alone |
| 00:07:49 | 00:07:55 | somebody who speaks another language and |
| 00:07:52 | 00:07:57 | is you know offset an exact other side |
| 00:07:55 | 00:07:58 | of the world your time is a little bit |
| 00:07:57 | 00:08:00 | different |
| 00:07:58 | 00:08:01 | um and so what I want to do is I want to |
| 00:08:00 | 00:08:03 | tok about some of the barriers that |
| 00:08:01 | 00:08:04 | exist so that people can work through it |
| 00:08:03 | 00:08:06 | because these are the barriers that |
| 00:08:04 | 00:08:08 | we've toked about that aren't going to |
| 00:08:06 | 00:08:09 | need to are committed to getting through |
| 00:08:08 | 00:08:10 | these barriers because we understand |
| 00:08:09 | 00:08:12 | that |
| 00:08:10 | 00:08:15 | um really the key to all of the this is |
| 00:08:12 | 00:08:17 | that you need to be able to trust that |
| 00:08:15 | 00:08:18 | onboarding new clients gets done well |
| 00:08:17 | 00:08:22 | because onboarding is incredibly |
| 00:08:18 | 00:08:23 | difficult and uh for CPAs and |
| 00:08:22 | 00:08:25 | accountants right if you are an |
| 00:08:23 | 00:08:26 | accountant and you finally get a new |
| 00:08:25 | 00:08:28 | customer |
| 00:08:26 | 00:08:30 | um it's incredibly difficult to onboard |
| 00:08:28 | 00:08:33 | that customer right and if you remember |
| 00:08:30 | 00:08:34 | all of this is going to be based a |
| 00:08:33 | 00:08:36 | little bit and and just you can check |
| 00:08:34 | 00:08:37 | out my course go to feedbackreads.com go |
| 00:08:36 | 00:08:40 | to accountants I have a course there's |
| 00:08:37 | 00:08:42 | 500 bucks excellent coaching about what |
| 00:08:40 | 00:08:44 | does it actually take to grow this |
| 00:08:42 | 00:08:46 | accounting firm and it's sales coaching |
| 00:08:44 | 00:08:47 | it's value proposition coaching this is |
| 00:08:46 | 00:08:50 | not |
| 00:08:47 | 00:08:52 | it like I'm just it's here to help you |
| 00:08:50 | 00:08:54 | and if you ever do a website with us we |
| 00:08:52 | 00:08:55 | just give it to you but I I want to tok |
| 00:08:54 | 00:08:57 | a little bit about um some of the |
| 00:08:55 | 00:08:58 | coaching that we've been doing with |
| 00:08:57 | 00:09:01 | Ankara and need to because I coach |
| 00:08:58 | 00:09:03 | accountants to do a business model |
| 00:09:01 | 00:09:04 | um where really what they do is they |
| 00:09:03 | 00:09:06 | serve as an outsourced accountant okay |
| 00:09:04 | 00:09:08 | and so I'm gonna hop a little bit here I |
| 00:09:06 | 00:09:10 | don't mean to tok too much but I'm |
| 00:09:08 | 00:09:12 | going to move really swiftly but the key |
| 00:09:10 | 00:09:15 | here is that Ankita need to have they |
| 00:09:12 | 00:09:17 | have formulated their service package to |
| 00:09:15 | 00:09:20 | support the outsourced accountant model |
| 00:09:17 | 00:09:21 | they have been deciding how do we help |
| 00:09:20 | 00:09:22 | make |
| 00:09:21 | 00:09:24 | um any accounting firm that's doing this |
| 00:09:22 | 00:09:26 | outsourced accounting firm to be much |
| 00:09:24 | 00:09:28 | more profitable much more scalable and |
| 00:09:26 | 00:09:30 | the fact of the matter is is that we |
| 00:09:28 | 00:09:33 | know that after you start to get great |
| 00:09:30 | 00:09:35 | clients adding staff and improving your |
| 00:09:33 | 00:09:38 | productivity improving improving your |
| 00:09:35 | 00:09:40 | efficiencies are the two most important |
| 00:09:38 | 00:09:42 | value drivers for your business like |
| 00:09:40 | 00:09:45 | it's not price it's not necessarily just |
| 00:09:42 | 00:09:46 | selling higher amounts either it is can |
| 00:09:45 | 00:09:48 | you bring together complementary |
| 00:09:46 | 00:09:50 | giftings can you you equip other people |
| 00:09:48 | 00:09:53 | to work that OPM other people's money |
| 00:09:50 | 00:09:56 | it's also other people's time right when |
| 00:09:53 | 00:09:58 | we can do that all of a sudden one |
| 00:09:56 | 00:10:00 | person plus one person equals eight it's |
| 00:09:58 | 00:10:02 | not one plus one equals two it's not |
| 00:10:00 | 00:10:04 | normal accounting right we know and I |
| 00:10:02 | 00:10:06 | believe in and I've seen it and I've |
| 00:10:04 | 00:10:07 | experienced and great leadership |
| 00:10:06 | 00:10:10 | understands this that there's a |
| 00:10:07 | 00:10:13 | multiplicative effect on people when |
| 00:10:10 | 00:10:16 | they start to build teams around them so |
| 00:10:13 | 00:10:18 | they have looked at this business model |
| 00:10:16 | 00:10:20 | of that I call the outsourced accountant |
| 00:10:18 | 00:10:21 | model and so there's kind of a pricing |
| 00:10:20 | 00:10:22 | structure so I'm going to hop around a |
| 00:10:21 | 00:10:25 | little bit here |
| 00:10:22 | 00:10:26 | um so um Ankara interrupt us we do have |
| 00:10:25 | 00:10:28 | a hard stop here that we're going to go |
| 00:10:26 | 00:10:29 | to I want this to be super valuable |
| 00:10:28 | 00:10:31 | right so some of this is rehashed real |
| 00:10:29 | 00:10:32 | quick I'm going to move very quickly you |
| 00:10:31 | 00:10:34 | know I always tok to people that |
| 00:10:32 | 00:10:36 | there's a small medium large pricing |
| 00:10:34 | 00:10:39 | scale and for the most part I find that |
| 00:10:36 | 00:10:42 | when you do what I tell you to do we |
| 00:10:39 | 00:10:43 | it says kind of selfish if you just do |
| 00:10:42 | 00:10:44 | everything the way I say all of a sudden |
| 00:10:43 | 00:10:46 | you're gonna have success but there's |
| 00:10:44 | 00:10:47 | some Nuance here but here's the bottom |
| 00:10:46 | 00:10:49 | line |
| 00:10:47 | 00:10:50 | um there's a pricing structure and that |
| 00:10:49 | 00:10:51 | pricing structure is usually you're |
| 00:10:50 | 00:10:54 | going to have you know small |
| 00:10:51 | 00:10:57 | solopreneurs that are 200 to 700 a month |
| 00:10:54 | 00:10:58 | to 200 to 750 a month and the idea is |
| 00:10:57 | 00:11:00 | that you'd be their outsourced to count |
| 00:10:58 | 00:11:01 | and do their bookkeeping taxes payroll |
| 00:11:00 | 00:11:03 | all of that then you're going to have |
| 00:11:01 | 00:11:04 | bigger businesses or mid-sized |
| 00:11:03 | 00:11:08 | businesses that's going to be like 500 |
| 00:11:04 | 00:11:10 | to 1500 or 750 to 2500 and then you'll |
| 00:11:08 | 00:11:11 | have larger businesses now when you do |
| 00:11:10 | 00:11:14 | the math on some of this to sell this |
| 00:11:11 | 00:11:17 | value I want you to remember in my model |
| 00:11:14 | 00:11:18 | there's three core value propositions is |
| 00:11:17 | 00:11:20 | number one you're going to help the |
| 00:11:18 | 00:11:21 | business owner as a CPA and accountant |
| 00:11:20 | 00:11:23 | you're going to help that business owner |
| 00:11:21 | 00:11:25 | gain time and efficiency so that they |
| 00:11:23 | 00:11:27 | can be more productive you're going to |
| 00:11:25 | 00:11:28 | serve as an outsourced staff person our |
| 00:11:27 | 00:11:31 | goal is to make sure that they don't |
| 00:11:28 | 00:11:32 | have to hire Patty part-timer that |
| 00:11:31 | 00:11:34 | person that might come in one day a week |
| 00:11:32 | 00:11:36 | and like do things for eight hours |
| 00:11:34 | 00:11:38 | that's what we're trying to replace |
| 00:11:36 | 00:11:40 | because as soon as we do that |
| 00:11:38 | 00:11:42 | um what you're going to find is that you |
| 00:11:40 | 00:11:44 | know you do this simple math on that if |
| 00:11:42 | 00:11:46 | you had eight hours of that a week which |
| 00:11:44 | 00:11:48 | is very regular for a business owner if |
| 00:11:46 | 00:11:49 | they have somebody Petty part-timer |
| 00:11:48 | 00:11:51 | comes in once a week she spends eight |
| 00:11:49 | 00:11:53 | hours she's probably gonna get paid |
| 00:11:51 | 00:11:56 | about you know thirty dollars an hour at |
| 00:11:53 | 00:11:59 | minimum here in the US I mean McDonald's |
| 00:11:56 | 00:12:00 | is legitimately paying you know 16 to 25 |
| 00:11:59 | 00:12:03 | an hour depending on what you're doing |
| 00:12:00 | 00:12:04 | so you're competing against some really |
| 00:12:03 | 00:12:07 | strong |
| 00:12:04 | 00:12:09 | um situations here so again that's going |
| 00:12:07 | 00:12:11 | to translate to 240 a week and if you |
| 00:12:09 | 00:12:14 | can replace that person you're going to |
| 00:12:11 | 00:12:16 | be up against 960 a month you're an |
| 00:12:14 | 00:12:17 | alternative to 960 a month and not only |
| 00:12:16 | 00:12:19 | that but if you think about it when you |
| 00:12:17 | 00:12:21 | are doing that when you're doing their |
| 00:12:19 | 00:12:23 | bookkeeping accounting and maybe some of |
| 00:12:21 | 00:12:25 | their AR and AP what what's happening is |
| 00:12:23 | 00:12:27 | is they don't have to waste time and |
| 00:12:25 | 00:12:29 | you're doing it right because if we're |
| 00:12:27 | 00:12:30 | Frank about it folks you know that that |
| 00:12:29 | 00:12:32 | person does their bookkeeping and |
| 00:12:30 | 00:12:33 | accounting and then you have to come and |
| 00:12:32 | 00:12:35 | do journal entries to fix everything |
| 00:12:33 | 00:12:37 | because they're nonsense |
| 00:12:35 | 00:12:38 | um usually they mean well but they |
| 00:12:37 | 00:12:40 | create a bigger mess than what they |
| 00:12:38 | 00:12:41 | actually solve so you're going to do do |
| 00:12:40 | 00:12:44 | it right the first time and when you're |
| 00:12:41 | 00:12:47 | Frank about that that is a compounding |
| 00:12:44 | 00:12:49 | value thing right so when you can do it |
| 00:12:47 | 00:12:50 | right the first time they don't spend |
| 00:12:49 | 00:12:51 | the time in the first place you don't |
| 00:12:50 | 00:12:53 | have to come in and fix on it when you |
| 00:12:51 | 00:12:55 | don't have to come in and fix it you can |
| 00:12:53 | 00:12:57 | focus on tax reduction planning when you |
| 00:12:55 | 00:12:59 | can focus on tax deduction planning now |
| 00:12:57 | 00:13:01 | they're getting real qualitative advice |
| 00:12:59 | 00:13:03 | you can be a CFO you can help them see |
| 00:13:01 | 00:13:05 | their kpis you can actually get creative |
| 00:13:03 | 00:13:08 | and spend time in their case rather than |
| 00:13:05 | 00:13:10 | just fixing journal entries and what's |
| 00:13:08 | 00:13:11 | beautiful is a Critik and Ankara here |
| 00:13:10 | 00:13:13 | have put together a package to support |
| 00:13:11 | 00:13:16 | this in bookkeeping and accounting |
| 00:13:13 | 00:13:17 | financial reporting and even utilizing |
| 00:13:16 | 00:13:20 | some tools that they're getting to know |
| 00:13:17 | 00:13:21 | like tax Dome or canopy so that you guys |
| 00:13:20 | 00:13:24 | can have a centralized communication |
| 00:13:21 | 00:13:26 | tool and everything I have a link for |
| 00:13:24 | 00:13:28 | tax Dome little affiliate link if you |
| 00:13:26 | 00:13:30 | click it and get signed up for a free |
| 00:13:28 | 00:13:32 | trial also ADP has some sweet offerings |
| 00:13:30 | 00:13:35 | if you're looking for |
| 00:13:32 | 00:13:37 | um just connect with me in my in the |
| 00:13:35 | 00:13:40 | link in this video or go to our website |
| 00:13:37 | 00:13:41 | feedbackrange.com so again we're we're |
| 00:13:40 | 00:13:42 | going to help them gain time and |
| 00:13:41 | 00:13:45 | efficiency which is the number one thing |
| 00:13:42 | 00:13:46 | but that takes Vision that's not an easy |
| 00:13:45 | 00:13:48 | value prop number two we're going to |
| 00:13:46 | 00:13:49 | create pristine financials and number |
| 00:13:48 | 00:13:50 | three we're going to help them lower |
| 00:13:49 | 00:13:54 | their taxes well what that value |
| 00:13:50 | 00:13:56 | proposition is really based on well |
| 00:13:54 | 00:13:58 | um that value proposition to this |
| 00:13:56 | 00:14:00 | business owner is really based on these |
| 00:13:58 | 00:14:01 | three those are just another way to say |
| 00:14:00 | 00:14:03 | it but number one they want to mitigate |
| 00:14:01 | 00:14:05 | their taxes and build tax efficient |
| 00:14:03 | 00:14:07 | wealth number two they want to Inc or |
| 00:14:05 | 00:14:10 | you need to save them time you need to |
| 00:14:07 | 00:14:12 | save them labor you need to build |
| 00:14:10 | 00:14:13 | efficiencies in productivity and become |
| 00:14:12 | 00:14:15 | a staff replacement really serve as a |
| 00:14:13 | 00:14:18 | CFO that's the second big value |
| 00:14:15 | 00:14:20 | proposition in order to sell High |
| 00:14:18 | 00:14:21 | retainer business the third one is that |
| 00:14:20 | 00:14:23 | you're going to bring you're going to |
| 00:14:21 | 00:14:24 | help them stay compliant you're going to |
| 00:14:23 | 00:14:27 | bring peace of mind risk mitigation and |
| 00:14:24 | 00:14:29 | IRS protection when you can do that when |
| 00:14:27 | 00:14:31 | you stack those three values together |
| 00:14:29 | 00:14:32 | what you're going to find is it's much |
| 00:14:31 | 00:14:34 | easier for you to create a situation |
| 00:14:32 | 00:14:37 | where people might pay you |
| 00:14:34 | 00:14:39 | um you know 500 600 800 a month usually |
| 00:14:37 | 00:14:41 | what I found and this is what I actually |
| 00:14:39 | 00:14:43 | built that Nuance Financial my old tax |
| 00:14:41 | 00:14:44 | firm is that we would have different |
| 00:14:43 | 00:14:46 | levels of clientele five hundred seven |
| 00:14:44 | 00:14:48 | fifty one thousand fifteen hundred or |
| 00:14:46 | 00:14:49 | twenty five hundred dollars a month and |
| 00:14:48 | 00:14:50 | if you think about what that equates for |
| 00:14:49 | 00:14:52 | an annual |
| 00:14:50 | 00:14:54 | um Revenue that's that's compelling |
| 00:14:52 | 00:14:55 | right so if you land a 1500 a month |
| 00:14:54 | 00:14:57 | client that's eighteen thousand dollars |
| 00:14:55 | 00:14:59 | a year and as we move into like what |
| 00:14:57 | 00:15:00 | does that look like let's just imagine |
| 00:14:59 | 00:15:02 | you got a twelve hundred dollar a month |
| 00:15:00 | 00:15:04 | client that's fourteen thousand four |
| 00:15:02 | 00:15:06 | hundred dollars a year |
| 00:15:04 | 00:15:08 | that's a good client well now if we're |
| 00:15:06 | 00:15:10 | Frank about it they don't leave right |
| 00:15:08 | 00:15:12 | away so in year one you make fourteen |
| 00:15:10 | 00:15:13 | four year two that's twenty eight |
| 00:15:12 | 00:15:14 | thousand year three that's forty three |
| 00:15:13 | 00:15:18 | thousand you're four that's fifty Seven |
| 00:15:14 | 00:15:22 | you get it right most people won't leave |
| 00:15:18 | 00:15:25 | you unless you screw it up and what's |
| 00:15:22 | 00:15:27 | beautiful is that a Critik and Ankara |
| 00:15:25 | 00:15:30 | allow you to fulfill and stay on top of |
| 00:15:27 | 00:15:31 | things in a very price efficient manner |
| 00:15:30 | 00:15:34 | and they have built a pricing that |
| 00:15:31 | 00:15:38 | allows you to absolutely scale they have |
| 00:15:34 | 00:15:40 | access to so need to and Ankara are they |
| 00:15:38 | 00:15:42 | are absolutely engaged in making sure um |
| 00:15:40 | 00:15:44 | your books are fantastik that your |
| 00:15:42 | 00:15:45 | financials are done right |
| 00:15:44 | 00:15:47 | um you know if you were to just |
| 00:15:45 | 00:15:48 | summarize real quick Ankita what um and |
| 00:15:47 | 00:15:50 | I'll just kind of plant the seed because |
| 00:15:48 | 00:15:51 | I know I'm just surprising you with a |
| 00:15:50 | 00:15:54 | question here |
| 00:15:51 | 00:15:55 | what you know when it comes through like |
| 00:15:54 | 00:15:57 | real simply what are the three or four |
| 00:15:55 | 00:16:00 | things that you really |
| 00:15:57 | 00:16:02 | um help these accountants with uh in in |
| 00:16:00 | 00:16:04 | terms of making of doing like what do |
| 00:16:02 | 00:16:06 | you actually do for them |
| 00:16:04 | 00:16:09 | um as you get going |
| 00:16:06 | 00:16:12 | okay uh so first thing is we provide |
| 00:16:09 | 00:16:16 | quality work and at the lower prices uh |
| 00:16:12 | 00:16:18 | the price is also a plus Factor here uh |
| 00:16:16 | 00:16:20 | secondly books should be timely ready |
| 00:16:18 | 00:16:25 | and so that we can prepare the reports |
| 00:16:20 | 00:16:27 | and we can be on top of it so secondly |
| 00:16:25 | 00:16:30 | the reports are on available timely |
| 00:16:27 | 00:16:33 | third the difference of timing that also |
| 00:16:30 | 00:16:35 | is very uh beneficial for us and as well |
| 00:16:33 | 00:16:37 | as for you guys so when you're sleeping |
| 00:16:35 | 00:16:39 | here we are working so there is someone |
| 00:16:37 | 00:16:42 | or the other who is on your books |
| 00:16:39 | 00:16:42 | working for you |
| 00:17:05 | 00:17:11 | how can we increase more profits and |
| 00:17:08 | 00:17:12 | lower the cost yeah so and I love that |
| 00:17:11 | 00:17:15 | so plus you guys are Chartered |
| 00:17:12 | 00:17:17 | Accountants like just you know folks um |
| 00:17:15 | 00:17:21 | I I tok to scores of accountants every |
| 00:17:17 | 00:17:22 | week and some of you are like your side |
| 00:17:21 | 00:17:25 | hustle bookkeepers and you've been doing |
| 00:17:22 | 00:17:26 | this and by golly um you know how to do |
| 00:17:25 | 00:17:28 | bookkeeping but you might not |
| 00:17:26 | 00:17:31 | necessarily be like CPA caliber |
| 00:17:28 | 00:17:32 | financial report type of person you |
| 00:17:31 | 00:17:34 | you've learned enough maybe in your |
| 00:17:32 | 00:17:36 | courses or whatever it is and there's no |
| 00:17:34 | 00:17:37 | denigration to to what you're bringing |
| 00:17:36 | 00:17:39 | to the table I think you're fantastik |
| 00:17:37 | 00:17:42 | but these folks these folks know their |
| 00:17:39 | 00:17:43 | stuff um they're doing this for KPMG |
| 00:17:42 | 00:17:44 | they're doing this for the big four and |
| 00:17:43 | 00:17:47 | that's not like an official like |
| 00:17:44 | 00:17:49 | statement don't call me KPMG but these |
| 00:17:47 | 00:17:52 | folks have been working for the big four |
| 00:17:49 | 00:17:53 | accounting firms bringing High Caliber |
| 00:17:52 | 00:17:55 | financial statements financial reporting |
| 00:17:53 | 00:17:57 | and bookkeeping and when we were walking |
| 00:17:55 | 00:17:59 | through and we'll do some other videos |
| 00:17:57 | 00:18:00 | about this but there's a sweet package |
| 00:17:59 | 00:18:01 | that you guys have kind of put together |
| 00:18:00 | 00:18:03 | to make sure that you're not only doing |
| 00:18:01 | 00:18:04 | their books accurately you're doing |
| 00:18:03 | 00:18:06 | their books but there's a great |
| 00:18:04 | 00:18:08 | onboarding process and that's what I do |
| 00:18:06 | 00:18:10 | want to dive in here about what I know |
| 00:18:08 | 00:18:12 | are some of the the problems but I do |
| 00:18:10 | 00:18:13 | want to frame up what I know to be |
| 00:18:12 | 00:18:16 | valuables because |
| 00:18:13 | 00:18:17 | um so so basically you guys will do |
| 00:18:16 | 00:18:19 | everything you don't do the tax |
| 00:18:17 | 00:18:21 | preparation but you can help them with |
| 00:18:19 | 00:18:23 | some of the process about asking clients |
| 00:18:21 | 00:18:24 | in a way you almost serve as like a |
| 00:18:23 | 00:18:27 | virtual accountant to help their |
| 00:18:24 | 00:18:29 | processes again I think leveraging a tax |
| 00:18:27 | 00:18:31 | Dome or a canopy software |
| 00:18:29 | 00:18:32 | um some sort of Erp built for an |
| 00:18:31 | 00:18:34 | accounting firm is really going to help |
| 00:18:32 | 00:18:35 | with that you know they can go through |
| 00:18:34 | 00:18:38 | and make sure that everything's all set |
| 00:18:35 | 00:18:39 | up and they will learn with you but uh I |
| 00:18:38 | 00:18:41 | do want to tok about some of the |
| 00:18:39 | 00:18:43 | difficulties and for those of you that |
| 00:18:41 | 00:18:44 | are indian-based accountants I want you |
| 00:18:43 | 00:18:46 | to know some of the tensions that are at |
| 00:18:44 | 00:18:48 | play because my hope and I genuinely |
| 00:18:46 | 00:18:52 | mean this guys there is huge opportunity |
| 00:18:48 | 00:18:53 | entrepreneurship is is such an |
| 00:18:52 | 00:18:55 | opportunity here in the United States |
| 00:18:53 | 00:18:57 | accountants don't need to be working for |
| 00:18:55 | 00:19:00 | these gigantik firms with huge overhead |
| 00:18:57 | 00:19:03 | that are archaic in what they do you can |
| 00:19:00 | 00:19:04 | build lean super valuable effective |
| 00:19:03 | 00:19:06 | businesses that aren't just good for you |
| 00:19:04 | 00:19:08 | but that actually bring better solutions |
| 00:19:06 | 00:19:09 | to small businesses and I think in the |
| 00:19:08 | 00:19:11 | small business realm right now is where |
| 00:19:09 | 00:19:12 | all the opportunity is |
| 00:19:11 | 00:19:14 | um if you look at what's happening and |
| 00:19:12 | 00:19:16 | it's a little bit tied to the tik |
| 00:19:14 | 00:19:18 | Market small businesses are starting to |
| 00:19:16 | 00:19:19 | thrive in a way that they they used to |
| 00:19:18 | 00:19:21 | in the past but now it's really |
| 00:19:19 | 00:19:23 | happening and they need accountants they |
| 00:19:21 | 00:19:26 | need people to protect them against the |
| 00:19:23 | 00:19:28 | IRS they need to be able to scale along |
| 00:19:26 | 00:19:29 | the population growth that we see and |
| 00:19:28 | 00:19:32 | I'm sure |
| 00:19:29 | 00:19:33 | um that's a whole other subject but |
| 00:19:32 | 00:19:36 | um the idea here I just want to hit on |
| 00:19:33 | 00:19:37 | this is that you can attract these types |
| 00:19:36 | 00:19:39 | of clients but you have to position |
| 00:19:37 | 00:19:41 | value so the only way you can get |
| 00:19:39 | 00:19:42 | clients like this here in the U s is you |
| 00:19:41 | 00:19:44 | have to do something that Most |
| 00:19:42 | 00:19:47 | accountants are not very good at you |
| 00:19:44 | 00:19:49 | have to do proactive prospecting to get |
| 00:19:47 | 00:19:51 | enough people into your your sales |
| 00:19:49 | 00:19:54 | process which the sales process I |
| 00:19:51 | 00:19:56 | recommend is that you you call people |
| 00:19:54 | 00:19:58 | you run marketing you have funnels you |
| 00:19:56 | 00:20:00 | do everything possible to confront as |
| 00:19:58 | 00:20:02 | many people and you actually are going |
| 00:20:00 | 00:20:04 | to have to confront about 20 000 people |
| 00:20:02 | 00:20:06 | with the idea of having a meeting with |
| 00:20:04 | 00:20:07 | you then once you confront them you're |
| 00:20:06 | 00:20:09 | going to have an actual connect meeting |
| 00:20:07 | 00:20:10 | with them that's usually a book meeting |
| 00:20:09 | 00:20:12 | and then from there you're going to do |
| 00:20:10 | 00:20:14 | an analysis and then after you do the |
| 00:20:12 | 00:20:15 | analysis of finding out what their taxes |
| 00:20:14 | 00:20:16 | and their bookkeeping looks like you're |
| 00:20:15 | 00:20:18 | going to do a proposal about what it |
| 00:20:16 | 00:20:20 | would cost and before you ever show The |
| 00:20:18 | 00:20:22 | Proposal you want to show them the |
| 00:20:20 | 00:20:23 | identified tax savings you find you |
| 00:20:22 | 00:20:24 | don't need to give them the exact tax |
| 00:20:23 | 00:20:25 | plan but you want to tok a little bit |
| 00:20:24 | 00:20:26 | about what you found in the S Corp what |
| 00:20:25 | 00:20:28 | you found at hiring your kids or |
| 00:20:26 | 00:20:30 | whatever that is the top level stuff |
| 00:20:28 | 00:20:32 | then you want to go into the value of a |
| 00:20:30 | 00:20:34 | staff alternative you have to hit on if |
| 00:20:32 | 00:20:36 | you hire Patty part-timer it's going to |
| 00:20:34 | 00:20:37 | cost you this third you want to show |
| 00:20:36 | 00:20:39 | them everything they get and this is |
| 00:20:37 | 00:20:40 | kind of the transition I want to make |
| 00:20:39 | 00:20:43 | because this is going to translate |
| 00:20:40 | 00:20:45 | position in accountants I'm teaching how |
| 00:20:43 | 00:20:47 | to do this you're learning how to |
| 00:20:45 | 00:20:48 | position this in front of business |
| 00:20:47 | 00:20:51 | owners who don't give a hoot it's they |
| 00:20:48 | 00:20:53 | just want lower my taxes do my taxes do |
| 00:20:51 | 00:20:54 | my books and help me scale my business |
| 00:20:53 | 00:20:57 | that's all they want |
| 00:20:54 | 00:20:58 | um so what's hard is like you have to |
| 00:20:57 | 00:21:00 | keep it simple because they don't they |
| 00:20:58 | 00:21:02 | don't care they just wanna they want |
| 00:21:00 | 00:21:05 | that monkey off their back and thrown on |
| 00:21:02 | 00:21:07 | yours to handle and then you want to do |
| 00:21:05 | 00:21:09 | that with a team that's competent that |
| 00:21:07 | 00:21:10 | actually builds efficiencies and that's |
| 00:21:09 | 00:21:14 | what's cool about what Anka is doing |
| 00:21:10 | 00:21:16 | here is that a critik.com uh they don't |
| 00:21:14 | 00:21:18 | make your life harder because sometimes |
| 00:21:16 | 00:21:20 | when you Outsource you get virtual |
| 00:21:18 | 00:21:21 | assistants you you and you guys aren't |
| 00:21:20 | 00:21:23 | virtual assistants you're Chartered |
| 00:21:21 | 00:21:25 | Accountants a lot of times when you do |
| 00:21:23 | 00:21:27 | that if you don't invest on onboarding |
| 00:21:25 | 00:21:29 | correctly understanding the business |
| 00:21:27 | 00:21:31 | model well you can't actually make life |
| 00:21:29 | 00:21:32 | easier if all if I have somebody who's |
| 00:21:31 | 00:21:34 | gonna I'm gonna Outsource to and I have |
| 00:21:32 | 00:21:36 | to tell them everything to do it's |
| 00:21:34 | 00:21:38 | worthless now it's just a duplication of |
| 00:21:36 | 00:21:40 | time that's not what we're doing but |
| 00:21:38 | 00:21:41 | onboarding is important so here's where |
| 00:21:40 | 00:21:43 | again again the outsourced accounting |
| 00:21:41 | 00:21:46 | model is based on you are going to do |
| 00:21:43 | 00:21:47 | these things and when we build websites |
| 00:21:46 | 00:21:49 | we always bring them to this and it's |
| 00:21:47 | 00:21:51 | because once we start toking if we show |
| 00:21:49 | 00:21:53 | the taxes we show the value of the staff |
| 00:21:51 | 00:21:56 | alternative we show them everything they |
| 00:21:53 | 00:21:57 | get then the pricing is much easier |
| 00:21:56 | 00:21:59 | because by the time you're done here |
| 00:21:57 | 00:22:00 | looking at everything they're going to |
| 00:21:59 | 00:22:02 | get it's pretty good so we're just going |
| 00:22:00 | 00:22:04 | to go through this we've got a couple |
| 00:22:02 | 00:22:05 | about 10 more minutes here on this video |
| 00:22:04 | 00:22:06 | guys so number one they're going to |
| 00:22:05 | 00:22:08 | clean up their books and establish a |
| 00:22:06 | 00:22:09 | perfect chart of accounts and ensure |
| 00:22:08 | 00:22:10 | that they're set up properly number two |
| 00:22:09 | 00:22:13 | they're going to provide an in-depth |
| 00:22:10 | 00:22:15 | analysis of the taxes and financial |
| 00:22:13 | 00:22:17 | situation and accounting system that's |
| 00:22:15 | 00:22:19 | about doing like a a snapshot of where |
| 00:22:17 | 00:22:21 | they are financially and just kind of |
| 00:22:19 | 00:22:22 | assess the overall Situation Number |
| 00:22:21 | 00:22:24 | Three you're going to create a |
| 00:22:22 | 00:22:25 | comprehensive tax reduction plan of the |
| 00:22:24 | 00:22:26 | current year in the future year you're |
| 00:22:25 | 00:22:27 | going to create a tax plan number four |
| 00:22:26 | 00:22:29 | you're going to provide excellent |
| 00:22:27 | 00:22:31 | bookkeeping throughout the month |
| 00:22:29 | 00:22:34 | um oh tied to this tax plan one you're |
| 00:22:31 | 00:22:35 | going to do the tax plan and you're |
| 00:22:34 | 00:22:36 | going to implement the tax plan like |
| 00:22:35 | 00:22:38 | once they sign up |
| 00:22:36 | 00:22:39 | um you're going to do bookkeeping every |
| 00:22:38 | 00:22:40 | month you're going to do it right you're |
| 00:22:39 | 00:22:42 | going to do it ahead of time you're |
| 00:22:40 | 00:22:43 | you're going to be prompt then you're |
| 00:22:42 | 00:22:45 | going to set up the best payroll for |
| 00:22:43 | 00:22:47 | their solution whatever that looks like |
| 00:22:45 | 00:22:50 | again ADP connect with us we have an |
| 00:22:47 | 00:22:51 | offer for you for ADP and then you will |
| 00:22:50 | 00:22:53 | either run the payroll for you or just |
| 00:22:51 | 00:22:55 | help you and your staff do it but you'll |
| 00:22:53 | 00:22:57 | help onboard new clients you'll help |
| 00:22:55 | 00:22:59 | them with their 1099s or W2s or w9s all |
| 00:22:57 | 00:23:01 | of those annoying pieces of paperwork as |
| 00:22:59 | 00:23:02 | an accountant you'll help that business |
| 00:23:01 | 00:23:03 | owner with it then you're going to pay |
| 00:23:02 | 00:23:05 | in their taxes throughout the year |
| 00:23:03 | 00:23:06 | according to the tax plan which |
| 00:23:05 | 00:23:07 | eliminates |
| 00:23:06 | 00:23:09 | um year-end surprises so that you never |
| 00:23:07 | 00:23:11 | overpay or build up a huge tax bill or |
| 00:23:09 | 00:23:13 | get a big tax return and give the IRS a |
| 00:23:11 | 00:23:14 | free loan |
| 00:23:13 | 00:23:16 | um we're going to provide monthly or |
| 00:23:14 | 00:23:17 | quarterly reports and management |
| 00:23:16 | 00:23:19 | dashboards for key performance |
| 00:23:17 | 00:23:22 | indicators we'll meet before the year |
| 00:23:19 | 00:23:23 | end to make the big tax mitigation |
| 00:23:22 | 00:23:25 | decisions around Investments and |
| 00:23:23 | 00:23:27 | purchases should you buy a new excavator |
| 00:23:25 | 00:23:29 | before you're in quarter four is fun for |
| 00:23:27 | 00:23:31 | us to do B2B stuff we're just bringing |
| 00:23:29 | 00:23:34 | in the rain and so are my accountants |
| 00:23:31 | 00:23:36 | and so is every sales person that calls |
| 00:23:34 | 00:23:37 | on businesses so you're going to help |
| 00:23:36 | 00:23:38 | them make those decisions before the |
| 00:23:37 | 00:23:39 | year end then you're going to close up |
| 00:23:38 | 00:23:41 | the books at the end of the year perform |
| 00:23:39 | 00:23:43 | high levels you you're in reporting then |
| 00:23:41 | 00:23:45 | you're going to make the tax season a |
| 00:23:43 | 00:23:46 | breeze do their taxes and help them |
| 00:23:45 | 00:23:49 | build tax efficient wealth so the reason |
| 00:23:46 | 00:23:51 | why I'm bringing that up is Ankara and a |
| 00:23:49 | 00:23:54 | Critik have built a service model that |
| 00:23:51 | 00:23:56 | helps you do a whole bunch of that now |
| 00:23:54 | 00:23:59 | to be fair every state has a little bit |
| 00:23:56 | 00:24:00 | different tax situation and whatnot but |
| 00:23:59 | 00:24:02 | um |
| 00:24:00 | 00:24:03 | that's what they've done and I'm really |
| 00:24:02 | 00:24:06 | impressed with what I've seen the |
| 00:24:03 | 00:24:08 | clients that they have so far based in |
| 00:24:06 | 00:24:10 | the US are having an outstanding time |
| 00:24:08 | 00:24:12 | and now I just want to tok a little bit |
| 00:24:10 | 00:24:14 | about the barriers but Ankara is there |
| 00:24:12 | 00:24:16 | anything that you'd bring up there I'm |
| 00:24:14 | 00:24:18 | drinking coffee it's morning time here |
| 00:24:16 | 00:24:20 | for me I'm going a million miles an hour |
| 00:24:18 | 00:24:24 | but what pops up in your head as I frame |
| 00:24:20 | 00:24:24 | all that up and how you support that |
| 00:24:25 | 00:24:30 | um the way you're putting it up and |
| 00:24:27 | 00:24:33 | doing it it's amazing and |
| 00:24:30 | 00:24:34 | it's like I do it every day all day no |
| 00:24:33 | 00:24:38 | matter |
| 00:24:34 | 00:24:39 | so let's go that works so that that's |
| 00:24:38 | 00:24:40 | the other thing there's a humility in |
| 00:24:39 | 00:24:43 | Ankara |
| 00:24:40 | 00:24:45 | um High Caliber Chartered Accountants um |
| 00:24:43 | 00:24:47 | need to is sharp too and unfortunately |
| 00:24:45 | 00:24:50 | knee two's and I are here because |
| 00:24:47 | 00:24:52 | um she got punked with her tiknology at |
| 00:24:50 | 00:24:54 | the last minute so um and I kind of had |
| 00:24:52 | 00:24:56 | to wait for my my monster kids I have |
| 00:24:54 | 00:24:59 | four kids they're great I love them so |
| 00:24:56 | 00:25:00 | much 11 to 4 years old and uh in the |
| 00:24:59 | 00:25:02 | mornings it sounds like a stampede of |
| 00:25:00 | 00:25:04 | Buffalo are coming through my house so |
| 00:25:02 | 00:25:05 | um I kind of had to wait till that was |
| 00:25:04 | 00:25:07 | done before we did this meeting but |
| 00:25:05 | 00:25:08 | here's I'm going to tok about a couple |
| 00:25:07 | 00:25:10 | of barriers and a couple of tips for |
| 00:25:08 | 00:25:12 | other Indian based accountants and this |
| 00:25:10 | 00:25:13 | is based off of what Ankara is actually |
| 00:25:12 | 00:25:15 | doing she's working through these |
| 00:25:13 | 00:25:16 | barriers so you can rest assured that |
| 00:25:15 | 00:25:18 | you're gonna have somebody committed to |
| 00:25:16 | 00:25:21 | this and it's a process folks anytime |
| 00:25:18 | 00:25:23 | you hire an employee it's a process you |
| 00:25:21 | 00:25:24 | have to get them onboarded each one of |
| 00:25:23 | 00:25:26 | you accountants I know this to be true |
| 00:25:24 | 00:25:28 | each one of you do tax returns different |
| 00:25:26 | 00:25:30 | each one of you actually do accounting |
| 00:25:28 | 00:25:31 | quite differently from each other in |
| 00:25:30 | 00:25:34 | fact when I used to be selling and just |
| 00:25:31 | 00:25:36 | like dominating my competitors down here |
| 00:25:34 | 00:25:39 | we would get tax returns and we're like |
| 00:25:36 | 00:25:42 | how is it possible to have this much |
| 00:25:39 | 00:25:44 | diversity in books and in taxes you know |
| 00:25:42 | 00:25:46 | we close 150 clients by the time I was |
| 00:25:44 | 00:25:48 | done and left Nuance Financial but I had |
| 00:25:46 | 00:25:51 | done analysis on about 400 different |
| 00:25:48 | 00:25:54 | people like actually ran ran the up |
| 00:25:51 | 00:25:57 | front and not everybody closes and |
| 00:25:54 | 00:25:59 | you're diverse so it's a process no |
| 00:25:57 | 00:26:01 | matter what as much as the language of |
| 00:25:59 | 00:26:03 | accounting is universal which is what we |
| 00:26:01 | 00:26:05 | rely on math as math facts are our |
| 00:26:03 | 00:26:07 | friends and we want to make sure that we |
| 00:26:05 | 00:26:10 | align all of their financials to that |
| 00:26:07 | 00:26:11 | there's a lot of diversity but they are |
| 00:26:10 | 00:26:12 | committed to getting through these |
| 00:26:11 | 00:26:14 | barriers that I want to hit on and I |
| 00:26:12 | 00:26:15 | don't have cool sides for this this is |
| 00:26:14 | 00:26:16 | more we've been thinking so I'm going to |
| 00:26:15 | 00:26:18 | dive in a little bit |
| 00:26:16 | 00:26:19 | um so I'm just going to be frank about |
| 00:26:18 | 00:26:21 | this uh and there is a little bit of |
| 00:26:19 | 00:26:22 | story so here in my new neighborhood |
| 00:26:21 | 00:26:25 | that I live |
| 00:26:22 | 00:26:27 | um here in the Twin Cities I have a |
| 00:26:25 | 00:26:29 | wonderful community of Indian immigrants |
| 00:26:27 | 00:26:31 | they work for a lot of the corporations |
| 00:26:29 | 00:26:34 | around here highly capable amazing |
| 00:26:31 | 00:26:36 | family people that I absolutely |
| 00:26:34 | 00:26:37 | genuinely love |
| 00:26:36 | 00:26:40 | um and I have a lot of uh I have |
| 00:26:37 | 00:26:42 | Pakistani neighbors I have um Indian |
| 00:26:40 | 00:26:44 | neighbors I have all sorts of fun |
| 00:26:42 | 00:26:46 | diversity and as I've gotten to know |
| 00:26:44 | 00:26:49 | their families and gotten to know their |
| 00:26:46 | 00:26:51 | different holidays and everything |
| 00:26:49 | 00:26:52 | um there is just a frankness that I've |
| 00:26:51 | 00:26:54 | even learned from my neighbors that they |
| 00:26:52 | 00:26:57 | have to deal with when they're working |
| 00:26:54 | 00:26:59 | within their businesses here and the |
| 00:26:57 | 00:27:02 | first one is is that there is a |
| 00:26:59 | 00:27:03 | difference in language in terms of um |
| 00:27:02 | 00:27:05 | like the there's some communication |
| 00:27:03 | 00:27:06 | barriers right so |
| 00:27:05 | 00:27:07 | um |
| 00:27:06 | 00:27:11 | and tied to that are some other things |
| 00:27:07 | 00:27:14 | but like it I know that Indians often |
| 00:27:11 | 00:27:16 | write perfect English but if you were to |
| 00:27:14 | 00:27:17 | tok to a Minnesotan versus somebody |
| 00:27:16 | 00:27:22 | from |
| 00:27:17 | 00:27:24 | um Alabama y'all we sound and speak very |
| 00:27:22 | 00:27:26 | differently as does every region I've |
| 00:27:24 | 00:27:27 | learned that so much so that a billion |
| 00:27:26 | 00:27:29 | people in India actually speak different |
| 00:27:27 | 00:27:31 | languages like we're all in the same |
| 00:27:29 | 00:27:33 | language barrier um here |
| 00:27:31 | 00:27:36 | um but one of the the little things that |
| 00:27:33 | 00:27:38 | happen is that our sentence structure |
| 00:27:36 | 00:27:40 | the way we generally speak is quite |
| 00:27:38 | 00:27:45 | informal if you were to write down the |
| 00:27:40 | 00:27:46 | way we speak it's quite poor and uh and |
| 00:27:45 | 00:27:48 | also um there's a little bit of |
| 00:27:46 | 00:27:50 | connection between British English |
| 00:27:48 | 00:27:53 | versus us-based English some of the |
| 00:27:50 | 00:27:54 | systems are are a little bit different |
| 00:27:53 | 00:27:57 | um so there's a little difference in in |
| 00:27:54 | 00:27:58 | structures of sentences and I'm just |
| 00:27:57 | 00:27:59 | hopping off of my list that I made over |
| 00:27:58 | 00:28:01 | here but |
| 00:27:59 | 00:28:03 | um the other challenge is that the |
| 00:28:01 | 00:28:05 | dialect is different so when you're |
| 00:28:03 | 00:28:07 | working with an indian-based accountant |
| 00:28:05 | 00:28:10 | any accountants you have to work very |
| 00:28:07 | 00:28:14 | hard to make sure that you speak in in a |
| 00:28:10 | 00:28:17 | Cadence that's often slowed down and and |
| 00:28:14 | 00:28:20 | just elongate your words sometimes when |
| 00:28:17 | 00:28:22 | a Minnesotan will say Minnesota we say |
| 00:28:20 | 00:28:24 | it quite long like hilariously long |
| 00:28:22 | 00:28:27 | right it sounds like comical even to |
| 00:28:24 | 00:28:29 | other people in the U.S and somehow an |
| 00:28:27 | 00:28:31 | Indian will say it like it's like |
| 00:28:29 | 00:28:35 | Minnesotan and it goes short and quick |
| 00:28:31 | 00:28:37 | and it's no shot but this is an honest |
| 00:28:35 | 00:28:39 | assessment if if you want to work with |
| 00:28:37 | 00:28:42 | Americans you need to know that |
| 00:28:39 | 00:28:45 | communication it it it really is a |
| 00:28:42 | 00:28:47 | difficult thing sometimes and the key is |
| 00:28:45 | 00:28:49 | you can't get frustrated both parties |
| 00:28:47 | 00:28:51 | have to make sure that you're committed |
| 00:28:49 | 00:28:53 | to making it work be honest if you |
| 00:28:51 | 00:28:56 | didn't catch it now the other thing |
| 00:28:53 | 00:28:58 | working against this is in the 90s what |
| 00:28:56 | 00:29:00 | happened was a lot of our direct to |
| 00:28:58 | 00:29:03 | Consumer companies like in cable |
| 00:29:00 | 00:29:06 | television and in the Telecommunications |
| 00:29:03 | 00:29:09 | realm started to Outsource to India |
| 00:29:06 | 00:29:11 | India very early and Indians were |
| 00:29:09 | 00:29:15 | capable but there was a disconnect |
| 00:29:11 | 00:29:19 | between the U.S based customer base and |
| 00:29:15 | 00:29:21 | the communication style and and I don't |
| 00:29:19 | 00:29:22 | think that corporations knew how |
| 00:29:21 | 00:29:26 | important it was so there was a cynicism |
| 00:29:22 | 00:29:28 | that got instilled into Americans as |
| 00:29:26 | 00:29:30 | soon as they find out that they're |
| 00:29:28 | 00:29:32 | working with somebody who's overseas oh |
| 00:29:30 | 00:29:34 | you're from India you outsourced the |
| 00:29:32 | 00:29:36 | Indian it's no shot at anyone that finds |
| 00:29:34 | 00:29:38 | that to be difficult because it |
| 00:29:36 | 00:29:39 | certainly is it's hard for my |
| 00:29:38 | 00:29:42 | grandmother if my grandmother were |
| 00:29:39 | 00:29:45 | visiting with somebody who who requires |
| 00:29:42 | 00:29:47 | more calories to listen to it's over it |
| 00:29:45 | 00:29:49 | ain't happening she's a great woman but |
| 00:29:47 | 00:29:51 | it's not happening right and so what has |
| 00:29:49 | 00:29:53 | happened over the years is there's a |
| 00:29:51 | 00:29:55 | little bit of cynicism but I've watched |
| 00:29:53 | 00:29:58 | documentaries and learned how |
| 00:29:55 | 00:30:00 | indian-based Talent have gone in and |
| 00:29:58 | 00:30:02 | worked really hard on that but you have |
| 00:30:00 | 00:30:04 | to be frank about that we need to be |
| 00:30:02 | 00:30:06 | very intentional about both parties |
| 00:30:04 | 00:30:08 | being patient both parties were working |
| 00:30:06 | 00:30:10 | on bringing Clarity to communication |
| 00:30:08 | 00:30:12 | understand that dialect and even just |
| 00:30:10 | 00:30:15 | frequency of your dialect |
| 00:30:12 | 00:30:17 | um can be difficult but so number one |
| 00:30:15 | 00:30:18 | that's the first major barriers just the |
| 00:30:17 | 00:30:20 | communication barrier you have to work |
| 00:30:18 | 00:30:21 | at it and |
| 00:30:20 | 00:30:24 | um for all of you Indian accountants out |
| 00:30:21 | 00:30:26 | there and I just want you to know it is |
| 00:30:24 | 00:30:28 | really hard for us to understand what |
| 00:30:26 | 00:30:31 | you're saying sometimes and that's fine |
| 00:30:28 | 00:30:33 | you you the more you work on that and |
| 00:30:31 | 00:30:36 | the more you spread out your words and |
| 00:30:33 | 00:30:38 | keep your Cadence and and it's hard hats |
| 00:30:36 | 00:30:40 | off to you like it's almost not fair |
| 00:30:38 | 00:30:42 | that we put that burden on you guys but |
| 00:30:40 | 00:30:44 | that you come here and take our strong |
| 00:30:42 | 00:30:46 | dollar there's opportunity for you right |
| 00:30:44 | 00:30:48 | but I just want to be frank about this |
| 00:30:46 | 00:30:50 | number one is the communication barrier |
| 00:30:48 | 00:30:52 | is hard number two there are trust |
| 00:30:50 | 00:30:54 | barriers right so we need to trust that |
| 00:30:52 | 00:30:56 | you're not fraudulent that you're not a |
| 00:30:54 | 00:30:59 | bad player and that you'll deliver on |
| 00:30:56 | 00:31:01 | time good results and that the negative |
| 00:30:59 | 00:31:04 | trade-offs of onboarding you and working |
| 00:31:01 | 00:31:06 | with you will never outweigh the |
| 00:31:04 | 00:31:08 | positive benefits of offshoring to you |
| 00:31:06 | 00:31:09 | like if if we choose to work with you if |
| 00:31:08 | 00:31:11 | you're going to come in and help an |
| 00:31:09 | 00:31:13 | accountant and this is what Ankara has |
| 00:31:11 | 00:31:14 | absolutely been committed to working |
| 00:31:13 | 00:31:17 | through with our current clients and |
| 00:31:14 | 00:31:18 | it's not been a problem is that getting |
| 00:31:17 | 00:31:20 | over these trust barriers but you need |
| 00:31:18 | 00:31:21 | to know that these trust barriers exist |
| 00:31:20 | 00:31:24 | so we need to understand that you're not |
| 00:31:21 | 00:31:26 | a fraud we need to understand that you |
| 00:31:24 | 00:31:27 | deliver excellent outcomes like how do |
| 00:31:26 | 00:31:30 | we know your accounting is any good you |
| 00:31:27 | 00:31:31 | can't it's not a matter of telling us |
| 00:31:30 | 00:31:32 | you have to show that you're credible |
| 00:31:31 | 00:31:34 | and I want to tok a little bit about |
| 00:31:32 | 00:31:36 | that you need to show that you're easy |
| 00:31:34 | 00:31:37 | to work with like you can't like there |
| 00:31:36 | 00:31:39 | needs to be excellent customer service |
| 00:31:37 | 00:31:41 | you can't just be eager to cheaply |
| 00:31:39 | 00:31:44 | Outsource everything to us |
| 00:31:41 | 00:31:45 | you need to actually like be great to |
| 00:31:44 | 00:31:48 | work with another thing is |
| 00:31:45 | 00:31:50 | is there recourse if things go poorly |
| 00:31:48 | 00:31:52 | like one of the things that happens is |
| 00:31:50 | 00:31:54 | like okay so I send you money what |
| 00:31:52 | 00:31:55 | happens if you just run away with it I |
| 00:31:54 | 00:31:57 | just had the same conversation with |
| 00:31:55 | 00:31:58 | someone here in the U.S if we can't |
| 00:31:57 | 00:32:01 | establish that you're a credible |
| 00:31:58 | 00:32:04 | business we can't find licenses we can't |
| 00:32:01 | 00:32:06 | validate good real like that you're real |
| 00:32:04 | 00:32:09 | um there's a whole industry of fraud out |
| 00:32:06 | 00:32:10 | there in fact that's probably the |
| 00:32:09 | 00:32:13 | biggest problem when it comes to trust |
| 00:32:10 | 00:32:15 | is that I'm on hundreds of websites and |
| 00:32:13 | 00:32:18 | I see every morning we wake up and we |
| 00:32:15 | 00:32:19 | get called all day by indian-based |
| 00:32:18 | 00:32:22 | Talent |
| 00:32:19 | 00:32:24 | um or even there's overseas |
| 00:32:22 | 00:32:25 | um people trying to work hard and get |
| 00:32:24 | 00:32:27 | clients but there's a lot of folks out |
| 00:32:25 | 00:32:30 | there trying to manipulate and and and |
| 00:32:27 | 00:32:32 | just mess with you so we're always |
| 00:32:30 | 00:32:34 | wondering is is there recourse and there |
| 00:32:32 | 00:32:36 | is recourse I've come to find out that |
| 00:32:34 | 00:32:38 | there are things that you can do another |
| 00:32:36 | 00:32:40 | question is are you reliable how do we |
| 00:32:38 | 00:32:41 | know that you're reliable sure you can |
| 00:32:40 | 00:32:43 | do accounting but can you do it |
| 00:32:41 | 00:32:46 | consistently over time because we're |
| 00:32:43 | 00:32:49 | about to stake our reputation with our |
| 00:32:46 | 00:32:51 | clients on your ability to do this right |
| 00:32:49 | 00:32:53 | that's the big deal if I'm going to |
| 00:32:51 | 00:32:55 | Outsource to you are you going to |
| 00:32:53 | 00:32:56 | operate in such a manner that my |
| 00:32:55 | 00:32:58 | reputation can be staked upon the |
| 00:32:56 | 00:32:59 | outcomes of that work that's a big thing |
| 00:32:58 | 00:33:01 | so |
| 00:32:59 | 00:33:02 | um that that's kind of the second major |
| 00:33:01 | 00:33:04 | barrier is the trust barrier we need to |
| 00:33:02 | 00:33:06 | get through those trust barriers and |
| 00:33:04 | 00:33:08 | there's things that that do that a |
| 00:33:06 | 00:33:10 | couple other things that wreck wreck |
| 00:33:08 | 00:33:12 | trust okay so I'm just going to kind of |
| 00:33:10 | 00:33:14 | hit on a couple of these so number one |
| 00:33:12 | 00:33:16 | is that UNS all unsolicited |
| 00:33:14 | 00:33:18 | communication is met with suspicion okay |
| 00:33:16 | 00:33:20 | if you just call us and you want to say |
| 00:33:18 | 00:33:22 | I I admire the Hustle but if I can't |
| 00:33:20 | 00:33:24 | find a trace of you and we've tried to |
| 00:33:22 | 00:33:25 | work with this on their website at |
| 00:33:24 | 00:33:28 | accredit.com to make sure that we show |
| 00:33:25 | 00:33:30 | how how real you are that's an important |
| 00:33:28 | 00:33:33 | thing because any unsolicited messages |
| 00:33:30 | 00:33:36 | especially from a foreign country I mean |
| 00:33:33 | 00:33:38 | it it's we're so suspicious of it |
| 00:33:36 | 00:33:39 | um we also have fraudulent activity so |
| 00:33:38 | 00:33:42 | even our corporations and tiknology |
| 00:33:39 | 00:33:43 | will shut you down if you try and do it |
| 00:33:42 | 00:33:45 | um we have no recourse if the agreement |
| 00:33:43 | 00:33:48 | falls through that's a problem Americans |
| 00:33:45 | 00:33:49 | are are aware of Fraud and corruption in |
| 00:33:48 | 00:33:51 | foreign countries that's another thing |
| 00:33:49 | 00:33:53 | we get it we've watched documentaries on |
| 00:33:51 | 00:33:55 | it we've seen it we've heard suspicions |
| 00:33:53 | 00:33:57 | of it it's been in the news we know that |
| 00:33:55 | 00:34:01 | that corruption |
| 00:33:57 | 00:34:04 | and fraud is rot in in nationally here |
| 00:34:01 | 00:34:06 | in the US we have corruption as well but |
| 00:34:04 | 00:34:08 | it's totally it's not anywhere near the |
| 00:34:06 | 00:34:09 | levels that we see internationally and |
| 00:34:08 | 00:34:12 | that's no shot at International people |
| 00:34:09 | 00:34:14 | it's just a fact of the matter |
| 00:34:12 | 00:34:16 | um the other problem is we ignore you |
| 00:34:14 | 00:34:19 | because we just get bombarded business |
| 00:34:16 | 00:34:21 | owners get bombarded by Outreach I |
| 00:34:19 | 00:34:23 | admire the hustle I admire the calling |
| 00:34:21 | 00:34:25 | when you guys call and reach out and try |
| 00:34:23 | 00:34:26 | to build businesses I admire that one of |
| 00:34:25 | 00:34:29 | the things that Ankara did is she |
| 00:34:26 | 00:34:31 | persisted gently and was easy to deal |
| 00:34:29 | 00:34:32 | with and never got in you know entitled |
| 00:34:31 | 00:34:35 | or rude or anything like that and it was |
| 00:34:32 | 00:34:36 | just a fantastik interaction throughout |
| 00:34:35 | 00:34:38 | the whole thing and then there's just |
| 00:34:36 | 00:34:40 | there's a mistrust of anything that's |
| 00:34:38 | 00:34:43 | unsolicited so again if we were to recap |
| 00:34:40 | 00:34:46 | we stake our reputation on you |
| 00:34:43 | 00:34:48 | um onboarding offshore can be difficult |
| 00:34:46 | 00:34:49 | that's the next thing |
| 00:34:48 | 00:34:50 | sorry I'm kind of hopping around there |
| 00:34:49 | 00:34:51 | but |
| 00:34:50 | 00:34:54 | um |
| 00:34:51 | 00:34:57 | if we're gonna onboard a new accounting |
| 00:34:54 | 00:34:59 | offshore Solution that's a lot of time |
| 00:34:57 | 00:35:01 | that's a lot of effort and what I know |
| 00:34:59 | 00:35:02 | nitu and Ankara are committed to and and |
| 00:35:01 | 00:35:05 | if you want to be a great Indian |
| 00:35:02 | 00:35:07 | offshore solution for a us-based |
| 00:35:05 | 00:35:10 | accounting firm you have got to work |
| 00:35:07 | 00:35:13 | really hard and doing homework and doing |
| 00:35:10 | 00:35:15 | training to make sure that onboarding is |
| 00:35:13 | 00:35:17 | smooth understand the processes I think |
| 00:35:15 | 00:35:19 | you should lean into a tax Dome or a |
| 00:35:17 | 00:35:21 | canopy again there's a link |
| 00:35:19 | 00:35:22 | um and I make like a hundred bucks if |
| 00:35:21 | 00:35:26 | you buy it |
| 00:35:22 | 00:35:27 | um but using an Erp so that you have |
| 00:35:26 | 00:35:30 | this standardized communication you have |
| 00:35:27 | 00:35:32 | safe communication it's all from one |
| 00:35:30 | 00:35:35 | point can they like help send reminders |
| 00:35:32 | 00:35:36 | like that all of that onboarding to for |
| 00:35:35 | 00:35:38 | an accountant to come to you and show |
| 00:35:36 | 00:35:40 | you their systems and have you become |
| 00:35:38 | 00:35:42 | part of it if they have to undo that |
| 00:35:40 | 00:35:43 | that's a lot of wasted time and it's |
| 00:35:42 | 00:35:46 | very difficult if they have to |
| 00:35:43 | 00:35:48 | micromanage much of what you're doing |
| 00:35:46 | 00:35:52 | that's terribly unhelpful okay |
| 00:35:48 | 00:35:54 | micromanagement is makes Outsourcing and |
| 00:35:52 | 00:35:56 | using virtual assistants or outsourced |
| 00:35:54 | 00:35:57 | accountants or anybody even if you have |
| 00:35:56 | 00:35:59 | to micromanage as an employee that's |
| 00:35:57 | 00:36:01 | sitting right next to you is pointless |
| 00:35:59 | 00:36:03 | if we have to monitor everything and |
| 00:36:01 | 00:36:06 | tell you what to do that stinks you need |
| 00:36:03 | 00:36:08 | somebody who knows how to act that lives |
| 00:36:06 | 00:36:11 | by values and this is where like anybody |
| 00:36:08 | 00:36:13 | I interact with they're trustworthy |
| 00:36:11 | 00:36:16 | competent enjoyable and rigorous |
| 00:36:13 | 00:36:17 | trustworthy competent enjoyable and |
| 00:36:16 | 00:36:19 | rigorous and I could give you speeches |
| 00:36:17 | 00:36:21 | on that but as I've been toking to |
| 00:36:19 | 00:36:23 | Ankara nitu there are certainly these |
| 00:36:21 | 00:36:25 | types of people that have that their |
| 00:36:23 | 00:36:26 | their fun they interact with they they |
| 00:36:25 | 00:36:28 | take their work serious but they're not |
| 00:36:26 | 00:36:30 | too serious about themselves they they |
| 00:36:28 | 00:36:32 | work really hard at the onboarding |
| 00:36:30 | 00:36:33 | process to serve you they have a |
| 00:36:32 | 00:36:35 | servant's heart which I think is great |
| 00:36:33 | 00:36:36 | because what that does is it makes it |
| 00:36:35 | 00:36:38 | easy to do business but that whole if |
| 00:36:36 | 00:36:40 | you have to micromanage an outsourced |
| 00:36:38 | 00:36:41 | accountant by golly it's not helpful no |
| 00:36:40 | 00:36:42 | one's going to want to sign up with you |
| 00:36:41 | 00:36:45 | if you're in any based accountant trying |
| 00:36:42 | 00:36:47 | to do that client communication and the |
| 00:36:45 | 00:36:50 | process is critikal okay with your |
| 00:36:47 | 00:36:53 | client communication using a tool so |
| 00:36:50 | 00:36:55 | that they can actually help you remind |
| 00:36:53 | 00:36:57 | your clients and do all that tax Dome |
| 00:36:55 | 00:36:59 | has a sweet system for that but that's |
| 00:36:57 | 00:37:01 | critikal so as an outsource-based |
| 00:36:59 | 00:37:03 | accountant I would go learn tax Dome I |
| 00:37:01 | 00:37:05 | would go learn canopy those are two erps |
| 00:37:03 | 00:37:06 | that are great for that so that you can |
| 00:37:05 | 00:37:08 | help with communication and help with |
| 00:37:06 | 00:37:10 | process as much as you can actually |
| 00:37:08 | 00:37:12 | onboard that now you guys are great you |
| 00:37:10 | 00:37:14 | have your own tools as well you have |
| 00:37:12 | 00:37:16 | spreadsheets and you have some great |
| 00:37:14 | 00:37:18 | tools but the more that you guys can |
| 00:37:16 | 00:37:19 | bring that to to bear on the whole thing |
| 00:37:18 | 00:37:21 | the better so |
| 00:37:19 | 00:37:23 | um you need to show your credentials so |
| 00:37:21 | 00:37:24 | this one's out to other indian-based |
| 00:37:23 | 00:37:27 | accountants |
| 00:37:24 | 00:37:28 | we need to see you we want to know your |
| 00:37:27 | 00:37:30 | credentials we want to see actual Google |
| 00:37:28 | 00:37:32 | reviews we want to see you listed on all |
| 00:37:30 | 00:37:34 | of the different listings that are out |
| 00:37:32 | 00:37:36 | there you have to show up in a huge way |
| 00:37:34 | 00:37:38 | it's the same coaching that I give to a |
| 00:37:36 | 00:37:39 | local business owner here you have to |
| 00:37:38 | 00:37:41 | show up you have to have a Facebook page |
| 00:37:39 | 00:37:43 | an Instagram page a YouTube channel |
| 00:37:41 | 00:37:45 | you'll want to get a LinkedIn business |
| 00:37:43 | 00:37:46 | page you want to get those filed you |
| 00:37:45 | 00:37:48 | want a real address you want to show |
| 00:37:46 | 00:37:50 | pictures of you and your team you want |
| 00:37:48 | 00:37:52 | to get actual reviews and testimonials |
| 00:37:50 | 00:37:53 | from your current clients you need to |
| 00:37:52 | 00:37:55 | operate in such a manner that they're |
| 00:37:53 | 00:37:57 | willing to do that if we cannot find out |
| 00:37:55 | 00:37:59 | that you're a credible |
| 00:37:57 | 00:38:01 | solution we don't want to do business |
| 00:37:59 | 00:38:04 | with you right and what's beautiful and |
| 00:38:01 | 00:38:05 | even that you know that's part of why I |
| 00:38:04 | 00:38:07 | waited so long to have Ankara on here is |
| 00:38:05 | 00:38:09 | because I just wanted to find out is she |
| 00:38:07 | 00:38:11 | credible and from what I can tell I mean |
| 00:38:09 | 00:38:13 | I haven't been over there to do stuff |
| 00:38:11 | 00:38:16 | but from everything that I've operated |
| 00:38:13 | 00:38:18 | with nitu and Anka there absolutely |
| 00:38:16 | 00:38:20 | um there so uh how can recourse be |
| 00:38:18 | 00:38:21 | pursued if there's fraud that's another |
| 00:38:20 | 00:38:24 | one you got to make sure that you just |
| 00:38:21 | 00:38:26 | figure out what actually happens |
| 00:38:24 | 00:38:27 | um and last this is what we got to tok |
| 00:38:26 | 00:38:30 | about |
| 00:38:27 | 00:38:32 | does your offering match what the |
| 00:38:30 | 00:38:34 | accountant is matching so again A lot of |
| 00:38:32 | 00:38:36 | times I'm coaching people to do this |
| 00:38:34 | 00:38:38 | outsourced accounting model what's been |
| 00:38:36 | 00:38:40 | really cool is Ankara and uh need to |
| 00:38:38 | 00:38:42 | have worked to craft their service model |
| 00:38:40 | 00:38:44 | to be a small portion of the monthly |
| 00:38:42 | 00:38:46 | billing depending on the scaling so that |
| 00:38:44 | 00:38:48 | there's alignment there alignment for |
| 00:38:46 | 00:38:50 | them and alignment for you and Alignment |
| 00:38:48 | 00:38:52 | to the client so that the expectation to |
| 00:38:50 | 00:38:54 | the client is identikal to what your |
| 00:38:52 | 00:38:56 | firm is going to be on the hook for |
| 00:38:54 | 00:38:59 | which is identikal to what um Nieto and |
| 00:38:56 | 00:39:00 | Ankara are actually going to deploy in |
| 00:38:59 | 00:39:01 | the system |
| 00:39:00 | 00:39:03 | um so we're gonna we're gonna stop here |
| 00:39:01 | 00:39:05 | uh we we've had a lot again go to a |
| 00:39:03 | 00:39:07 | critik.com |
| 00:39:05 | 00:39:09 | um here's a couple little tips again I |
| 00:39:07 | 00:39:12 | want you to use real domains when you're |
| 00:39:09 | 00:39:13 | building if you're an outsourced if |
| 00:39:12 | 00:39:15 | you're supporting accountants and you're |
| 00:39:13 | 00:39:18 | offshore in your Indian base or anywhere |
| 00:39:15 | 00:39:19 | offshore you need to use a real domain |
| 00:39:18 | 00:39:22 | you have to actually have that going you |
| 00:39:19 | 00:39:23 | need to have an authentik website don't |
| 00:39:22 | 00:39:25 | try and be bigger than who you are don't |
| 00:39:23 | 00:39:27 | act like your big go watch Gary |
| 00:39:25 | 00:39:29 | vinerchek he toks about this don't fake |
| 00:39:27 | 00:39:31 | it till you make it be you be exactly |
| 00:39:29 | 00:39:34 | who you are there needs to be continuity |
| 00:39:31 | 00:39:35 | between how you present yourself and who |
| 00:39:34 | 00:39:37 | you absolutely are and then how you |
| 00:39:35 | 00:39:39 | operate in the the more you can bridge |
| 00:39:37 | 00:39:41 | the gap between that the more authentik |
| 00:39:39 | 00:39:43 | trustworth and credible you are make |
| 00:39:41 | 00:39:45 | sure that you have simple branding a |
| 00:39:43 | 00:39:47 | clear logo color continuity that's |
| 00:39:45 | 00:39:49 | important right you have to make sure |
| 00:39:47 | 00:39:51 | that you you look decent but we all know |
| 00:39:49 | 00:39:52 | folks just go out and grab WordPress |
| 00:39:51 | 00:39:55 | templates turn it on they never change |
| 00:39:52 | 00:39:57 | the images they like we get it websites |
| 00:39:55 | 00:39:59 | aren't hard communication on websites is |
| 00:39:57 | 00:40:01 | hard but we need to show that you're |
| 00:39:59 | 00:40:04 | credible we want to have great branding |
| 00:40:01 | 00:40:07 | um it should be a simple business name |
| 00:40:04 | 00:40:08 | that's clear and unique and then you |
| 00:40:07 | 00:40:10 | need to make sure you have citations you |
| 00:40:08 | 00:40:12 | got to open a Google my business you |
| 00:40:10 | 00:40:16 | need to show that you are who you are |
| 00:40:12 | 00:40:18 | Ankara thank you so much I know I didn't |
| 00:40:16 | 00:40:21 | I toked a lot there but it was really |
| 00:40:18 | 00:40:23 | more of like uh we want people to to |
| 00:40:21 | 00:40:24 | reach out and connect with you |
| 00:40:23 | 00:40:27 | um anything that you'd add as we end |
| 00:40:24 | 00:40:28 | here if I want more people to reach out |
| 00:40:27 | 00:40:30 | to you because I believe in your |
| 00:40:28 | 00:40:32 | business I've seen how you act I I've |
| 00:40:30 | 00:40:35 | seen the actual |
| 00:40:32 | 00:40:36 | um professionalism you guys bring I know |
| 00:40:35 | 00:40:38 | what you're doing to help accountants |
| 00:40:36 | 00:40:39 | and I know that the need is dire we need |
| 00:40:38 | 00:40:41 | you but |
| 00:40:39 | 00:40:43 | um any last thoughts that pop up in your |
| 00:40:41 | 00:40:47 | mind or or things that you would bring |
| 00:40:43 | 00:40:50 | up and add to the vast amount of words |
| 00:40:47 | 00:40:52 | big fours are Outsourcing the work to |
| 00:40:50 | 00:40:55 | India then why not small firms yeah |
| 00:40:52 | 00:40:57 | that's my message boom I love it like |
| 00:40:55 | 00:41:00 | And subscribe check out a critik.com |
| 00:40:57 | 00:41:02 | check out tax domain in the descriptions |
| 00:41:00 | 00:41:04 | God bless good luck everybody |
| 00:41:02 | 00:41:06 | um that was an absolute pleasure and uh |
| 00:41:04 | 00:41:08 | check out a critik.com I just want to |
| 00:41:06 | 00:41:14 | make sure that I show that again so it's |
| 00:41:08 | 00:41:17 | a Critik a c c r i t i c a c c r t i |
| 00:41:14 | 00:41:17 | c.com |
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