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ohiobased triple whale shopify series

Published on: January 12 2023 by pipiads

Since Apple released its iOS 14 update at the start of 2021, iPhone users have been given the option to opt-out of third-party app tracking, causing concern among marketing agencies and e-commerce store owners. However, there are many solutions to this problem, and the best advertisers use third-party pixels and tracking tools to fill in the gaps. In this article, we will introduce you to the best iOS 14 Facebook Ads Pixel solution in 2023 - Triple Whale Shopify Tutorial.

How Apple Tracking Block Works:

The implementation of something called app tracking transparency is the reason behind the Apple tracking block. This block is related to a string of numbers known as the Identifier for Advertisers (IDFA). Each iPhone comes with its own identifier that provides advertisers with data on the user's interests. All apps, including Apple, share your identifier with other apps and data brokers without your permission. With iOS 14, Apple allowed its users to take control of their data by giving permission on whether or not they want their identifier to be used. However, iOS 14 only gives control of permissions, so apps like Facebook can still see your data, but they can't use it without breaching Apple's policies and risking being removed from the app store.

Triple Whale - The Best Solution:

Triple Whale is the best solution we have experienced for adding tracking and reporting, not just for Facebook but for all major advertising platforms. Although currently, the solution is only for Shopify stores, the team at Triple Whale is expanding cross-platform very soon.

How to Use Triple Whale:

To gain access to Triple Whale, click the link in the description, and you will be taken to their landing page. After hitting the sign-up button, go through the onboarding process and choose whether you're an agency or a single store. Once you have created your account and attached your store or your first client store, you will be taken to your dashboard, where you can see a whole bunch of data.

Triple Whale - Our Reporting System:

Triple Whale is more than just an attribution and tracking tool for us. It has become our reporting system for any clients we work with. We use simple Loom videos to screen record the Triple Whale dashboard because all the relevant data that we need to show clients is summarized in a much cleaner manner on Triple Whale. Because we advertise across multiple platforms, Facebook, TikTok, Snapchat, etc., Triple Whale accumulates all the relevant data, making it super useful for multi-platform agencies.

Triple Whale is the best iOS 14 Facebook Ads Pixel solution in 2023, and it costs about the same as a new pair of trainers. Its easy-to-use interface and wealth of data make it an essential tool for any e-commerce business owner or marketer. If you want to optimize your ad spend and track your campaigns' success, Triple Whale is the solution for you.

Episode 60: Wail Amrani (Shopify Advertising)

Welcome to Digital Marketing Intelligence for Shopify Ask the Experts, our bi-weekly live show and podcast featuring expert interviews and case studies to help you stay up-to-date with the latest trends in Shopify and e-commerce digital marketing. In today's episode, we'll be discussing why advertising should be the lifeblood of your Shopify store for growth in 2022 and beyond.

- Welcome to Digital Marketing Intelligence for Shopify Ask the Experts

- Our bi-weekly show and podcast featuring expert interviews and case studies

- Today's topic is advertising and why it's crucial for Shopify store growth

- Introducing our guest expert, Wale Amrani, a Shopify marketing expert and consultant

- Sharing insights on advertising for Shopify stores

Engage Sponsor:

- Introducing Engage, a cloud-based platform democratizing business communication software

- Engage OS is a modular platform for small to mid-sized businesses to build customer-facing applications

- Completely customizable and easy to use, with powerful communication functionality

- Free trial of Engage's upcoming SMS program, launching now

Discussion with Wale Amrani:

- Experience with Shopify as an ex-Shopify executive and e-commerce consultant

- Shopify offers advanced features and reporting tools, including multiple sales channels and integration with other platforms

- A/B testing is key for sellers to determine the most effective sales channels

- Importance of setting relevant goals, identifying target audiences, and being creative in advertising strategies

- Metrics and KPIs to measure advertising success, launching, analyzing, and optimizing ads

- Importance of optimizing content, scaling, and retargeting

- Establishing social proof and A/B testing for success in advertising

- Advertising is crucial for Shopify store growth in 2022 and beyond

- Thank you to our guest expert, Wale Amrani, for sharing his insights on advertising for Shopify stores

- Don't forget to check out Engage's customizable communication tools and upcoming SMS program for small to mid-sized businesses.

Christina Garnett on Community Building, NASA Social, DC v Marvel & More

In this episode of the Triple Whale podcast, the hosts, Robba and Max, interview Christina Garnett, a social media expert and head of community advocacy at HubSpot. They discuss her background, experiences, and interests, including her time at NASA Social, her love for the outdoors, and her busy schedule.

Main Body:

- Christina's background and education:

- Christina studied English in college and learned critical thinking and adaptability.

- She moved from North Carolina to Virginia to be closer to her in-laws.

- Christina's experiences:

- Christina attended a SpaceX launch as part of NASA Social and was able to take photos and videos.

- She recommends the program to others, as it offers a unique and transcendental experience.

- Christina enjoys outdoor activities and recommends McAfee's Knob for its beautiful view of the Roanoke Valley.

- Christina is constantly busy and hates being bored, and jokes that she has undiagnosed ADD.

- Balancing multiple roles:

- Christina balances her roles at HubSpot and her consultancy by constantly looking for new challenges.

- She loves learning and hates being bored, so she always has something to work on.

Christina Garnett is a multifaceted professional with a passion for social media, the outdoors, and learning. Her experiences at NASA Social and her busy schedule demonstrate her dedication to personal and professional growth. As a head of community advocacy at HubSpot, she is a valuable asset to the e-commerce industry.

Avatar: The Way of Water - Spoiler Review

Foreign Music Avatar: The Way of Water Spoiler Review

- Foreign Music Avatar: The Way of Water is out in theaters

- Review will contain spoilers

Presentation

- Saw the film in IMAX 3D

- Frame rate was consistent in IMAX 3D showing

- Stephen Lang's character, Korich, had memories and consciousness of himself before final battle in Avatar

- Jake Sully's character changed, now a father and more protective

- Relationship between parents and kids reflected in the film

- Emotional weight of hunting whales and importance of relationship between humans and sea creatures explored

- Final battle was thrilling

- Third act was even more exciting on second viewing

- Character of Spider could have been more complex

- Overall, Foreign Music Avatar: The Way of Water was a thrilling and emotional film with great visual storytelling and exploration of important themes.

Preparing for post-seed scale

The panelists are discussing how to scale a D2C company after a seed round. The panelists are Jason Garcia from Mercury, Dan O'Brien from White Floyd, Rohan from Gorgeous, Max Blank from Triple Whale, and Jack from Jampies. All of these companies have raised or are actively raising venture capital.

Key Points:

- Raising capital takes time and can take longer than expected.

- It's important to prepare and think about the timeline for raising capital.

- If a company can keep going without raising capital, it can put them in a better position for when they do raise.

- Raising capital can help a company hire the best people and focus on building their product or marketing.

- Venture capital can influence or change a company's operations.

- All of the companies on the panel have a unique perspective on scaling a D2C company after a seed round.

Scaling a D2C company after a seed round requires careful preparation and planning. Raising capital takes time, but it can help a company hire the best people and focus on building their product or marketing. Venture capital can influence or change a company's operations, but it can also provide the resources needed to scale. The panelists bring unique perspectives on scaling a D2C company after a seed round, and their insights can help other companies in this process.

Investing With The Whales | Episode 1 | Jared Isaacman, Founder & CEO of Shift4 ($FOUR)

- The podcast Investing with the Whales has been relaunched under a new name

- Jared Isaacman, CEO of Shift 4, is the first guest on the podcast

- Shift 4 is a company that provides payment technology solutions

Background of Shift 4:

- Jared Isaacman started the company at 16 years old in his parents' basement

- The company began by focusing on operational efficiencies in the payments industry

- Shift 4 later expanded into software and hardware solutions for the payments industry

- The company acquired other companies to consolidate the restaurant technology industry

- Shift 4 is now a dominant player in the hospitality market and is expanding internationally

Recent Acquisitions:

- Shift 4 acquired Finaro, a bank and payment platform in Europe

- The company also acquired a European payment service provider (PSP)

- These acquisitions make Shift 4 officially international after 23 years in business

Shift 4 vs. Stripe:

- Shift 4 is focused on card present transactions, such as in venues like hotels and stadiums

- The company is now diversifying into card not present transactions, such as e-commerce and mobile applications

- Shift 4 is working to improve its integration capabilities for these types of transactions, similar to Stripe

- Shift 4 has a long history in the payments industry and has evolved to meet changing market demands

- The company is expanding internationally and improving its technology solutions for different types of transactions

- Shift 4 may become a major player in the payments industry in the future.

The Best Facebook Ads Testing Method For Print On Demand Products | The Dirty 30 Test

Hey, what's up, it's Matt from Work Hustle Freedom, and today I'm going to answer a question that I get quite a bit from our community: How do I test my products on Facebook? I'm going to share with you my testing strategy. It might be simple for some, but if you're a beginner, it might be a little complicated. But I promise you, I'm going to break it down in very specific terms, not only sharing what I do, but why I do it.

Why Test Products on Facebook:

- Testing products is the biggest variable you can test in your business

- Print on demand allows for testing of multiple products

- Dirty 30 testing method focuses on the variable of the product

The Dirty 30 Testing Method:

- Campaign 1: CBO $30 a day website conversion optimization for purchases

- Ad set: broad audience of 10-20+ million people

- Three ads with the same post ID

- Duplicate the ad twice and insert the post ID to ensure all six ads have the exact same post ID

Why Use the Dirty 30 Testing Method:

- Consistent for about a year

- Can be used for print on demand or other e-commerce businesses

The Dirty 30 testing method is a great way to test products on Facebook. By focusing on the variable of the product, it allows for testing of multiple products and ensures consistent results. Remember to stick with one testing method and focus on the product. Happy testing!

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