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Omnipresent Advertising: Overview of Paid Ads Platforms for Small Business

Published on: December 6 2022 by FeedbackWrench

Omnipresent Advertising: Overview of Paid Ads Platforms for Small Business

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Omnipresent Advertising: Overview of Paid Ads Platforms for Small Business

startTime durationTime text
00:00:00 00:00:03 hey everybody rob sacha from feedback
00:00:02 00:00:05 crunch we got a small company out of
00:00:03 00:00:07 minneapolis we do websites and we do
00:00:05 00:00:09 advertising i'm going to show you what a
00:00:07 00:00:12 well-rounded advertising
00:00:09 00:00:14 uh campaign will look like in 2021
00:00:12 00:00:16 we implement this like crazy give us a
00:00:14 00:00:19 call if you're a small business owner
00:00:16 00:00:19 construction business trucking business
00:00:19 00:00:22 if you're
00:00:19 00:00:23 an accountant a bookkeeper if you are an
00:00:22 00:00:26 insurance agent or if you're any type of
00:00:23 00:00:27 home services we love sealcoat companies
00:00:26 00:00:29 we love manufacturing companies let me
00:00:27 00:00:31 show you some stuff here right now that
00:00:29 00:00:32 will actually make a difference in your
00:00:31 00:00:34 business okay
00:00:32 00:00:35 if you come to feedbackranch.com and you
00:00:34 00:00:38 go up to services
00:00:35 00:00:39 and you go to ppc google ads i'm going
00:00:38 00:00:43 to show you what a
00:00:39 00:00:46 very well-rounded good
00:00:43 00:00:46 um marketing system is going to look
00:00:46 00:00:48 like okay
00:00:46 00:00:50 and the idea is to get in front of the
00:00:48 00:00:52 right people with the right message at a
00:00:50 00:00:54 great roi and there's a lot that goes
00:00:52 00:00:55 into this but let me walk you through a
00:00:54 00:00:57 couple things
00:00:55 00:00:59 um when we work with people there's
00:00:57 00:01:00 there's really four types of ads that
00:00:59 00:01:03 make a great
00:01:00 00:01:04 well-rounded um advertising platform so
00:01:03 00:01:06 the first thing that most people
00:01:04 00:01:07 are fairly familiar with are search ads
00:01:06 00:01:09 right
00:01:07 00:01:11 and the idea on a search ad is that
00:01:09 00:01:12 you're going to be able to take keywords
00:01:11 00:01:14 you're going to be able to select the
00:01:12 00:01:15 region and then once you take those
00:01:14 00:01:18 keywords
00:01:15 00:01:21 you can write a written ad here with a
00:01:18 00:01:21 series of descriptions and you can show
00:01:21 00:01:23 up
00:01:21 00:01:25 on google you can show up here on a
00:01:23 00:01:27 google ad you can show up here
00:01:25 00:01:30 on the google my business and a couple
00:01:27 00:01:31 of things to note is that
00:01:30 00:01:33 what's beautiful about paid search is
00:01:31 00:01:34 that people are indicating that they
00:01:33 00:01:37 have a need and if you intersect with
00:01:34 00:01:39 that right now it's very powerful
00:01:37 00:01:40 nothing takes market share better than
00:01:39 00:01:42 paid search ads
00:01:40 00:01:44 and when you do them right you can get
00:01:42 00:01:45 an excellent return on investment this
00:01:44 00:01:47 can drive
00:01:45 00:01:49 market share and clicks and traffic to
00:01:47 00:01:52 your website quicker than anything else
00:01:49 00:01:54 and i recommend making paid search ads
00:01:52 00:01:55 the foundation for just about every
00:01:54 00:01:57 industry that's out there
00:01:55 00:01:58 that's the first thing this is how you
00:01:57 00:02:00 get new clicks and then i'm going to
00:01:58 00:02:02 tok about retargeting after this but
00:02:00 00:02:04 this is the first way to get new clicks
00:02:02 00:02:07 now the second way to get new clicks
00:02:04 00:02:10 is to do lead generation on social media
00:02:07 00:02:12 lead generation on social media can be
00:02:10 00:02:13 different things right most of the time
00:02:12 00:02:15 what we're going to do
00:02:13 00:02:17 is we're going to run an advertisement
00:02:15 00:02:18 with some sort of lead magnet right and
00:02:17 00:02:21 here in this case
00:02:18 00:02:23 this lead magnet is a video master class
00:02:21 00:02:24 that i put on it's it's a couple of
00:02:23 00:02:27 videos that i have that i share
00:02:24 00:02:28 and we can target the group of people
00:02:27 00:02:30 that we know
00:02:28 00:02:32 makes the most sense we can target them
00:02:30 00:02:33 on facebook and instagram we can do this
00:02:32 00:02:35 in linkedin as well
00:02:33 00:02:36 and we have a compelling value ad that
00:02:35 00:02:39 we will give in exchange for
00:02:36 00:02:40 an email address and then we want to
00:02:39 00:02:42 make sure that we follow up and build a
00:02:40 00:02:44 relationship with them
00:02:42 00:02:47 after they've opted in with this they'll
00:02:44 00:02:49 hit a squeeze page something like this
00:02:47 00:02:51 so you have the ad and boy accountants
00:02:49 00:02:53 and bookkeepers here's how
00:02:51 00:02:54 we built a one million dollar firm i
00:02:53 00:02:55 click on this
00:02:54 00:02:58 and i tell you what people love this
00:02:55 00:03:00 content um or at least
00:02:58 00:03:02 they go to it it's been successful
00:03:00 00:03:03 people spend i think on average of nine
00:03:02 00:03:05 minutes on that landing page once they
00:03:03 00:03:07 download it so people are reading it
00:03:05 00:03:08 they download it and they actually get
00:03:07 00:03:10 it so lead generation
00:03:08 00:03:12 on social media this is facebook
00:03:10 00:03:12 instagram primarily but you also have
00:03:12 00:03:15 linkedin
00:03:12 00:03:16 okay lead magnets are the best way to do
00:03:15 00:03:18 this you pick a problem you create a
00:03:16 00:03:19 solution give it that solution away for
00:03:18 00:03:21 free
00:03:19 00:03:22 in exchange for an email now the next
00:03:21 00:03:25 thing you have are
00:03:22 00:03:26 what's called uh that's so great
00:03:25 00:03:29 potential spam thank you
00:03:26 00:03:30 you have youtube bumper ads and youtube
00:03:29 00:03:32 discovery ads okay
00:03:30 00:03:34 we all know what youtube bumper ads are
00:03:32 00:03:36 uh basically before a video
00:03:34 00:03:37 something's gonna pop up and they're
00:03:36 00:03:39 kind of obnoxious until you have one
00:03:37 00:03:40 that's relevant to you
00:03:39 00:03:43 all of a sudden you sit and listen to it
00:03:40 00:03:45 or it creates an ear worm or
00:03:43 00:03:47 repetitiveness so you can't forget it
00:03:45 00:03:49 right youtube bumper ads are
00:03:47 00:03:51 very inexpensive to implement once you
00:03:49 00:03:52 get them set up and you can get
00:03:51 00:03:54 you know you look at wix squarespace
00:03:52 00:03:56 there are so many businesses
00:03:54 00:03:57 that basically took to youtube and made
00:03:56 00:04:00 sure that they
00:03:57 00:04:02 had more coverage in youtube ads here
00:04:00 00:04:03 than ever and that's the bumper ad
00:04:02 00:04:06 and then you have the discovery ad you
00:04:03 00:04:08 can take a video and we can run
00:04:06 00:04:09 ads and get in front of people very
00:04:08 00:04:11 inexpensively
00:04:09 00:04:13 and you can drive engagement what's
00:04:11 00:04:15 beautiful about having these
00:04:13 00:04:16 is people choose to click on them and
00:04:15 00:04:19 you tend to have
00:04:16 00:04:21 really great engagement people can hear
00:04:19 00:04:22 from you they can hear your value
00:04:21 00:04:25 proposition
00:04:22 00:04:26 it's very powerful okay so youtube
00:04:25 00:04:28 bumper ads
00:04:26 00:04:30 are great for remarketing now
00:04:28 00:04:31 remarketing is once someone has clicked
00:04:30 00:04:34 on an ad
00:04:31 00:04:37 or been to your website or if they've
00:04:34 00:04:38 even clicked on like a youtube video or
00:04:37 00:04:41 if they have clicked on
00:04:38 00:04:43 a facebook ad or facebook post you can
00:04:41 00:04:44 then make them part of a retargeting
00:04:43 00:04:46 group
00:04:44 00:04:48 and then you can make advertisements
00:04:46 00:04:49 that go directly to that subgroup
00:04:48 00:04:52 and that means that you don't have to
00:04:49 00:04:53 spend very much money to keep the same
00:04:52 00:04:55 messaging in front of that person
00:04:53 00:04:56 over and over again and that can help
00:04:55 00:04:59 you get to that
00:04:56 00:05:00 8 to 12 touches that are usually
00:04:59 00:05:01 required before people take a step with
00:05:00 00:05:03 you
00:05:01 00:05:04 now youtube bumper ads youtube discovery
00:05:03 00:05:07 ads
00:05:04 00:05:09 facebook ads and you can even do search
00:05:07 00:05:10 but these are the major ways and then
00:05:09 00:05:12 you have
00:05:10 00:05:14 google display ads right google display
00:05:12 00:05:16 ads go on blogs and youtube
00:05:14 00:05:17 and when you go to these different blogs
00:05:16 00:05:20 in youtube that have
00:05:17 00:05:23 adsense installed what you will see
00:05:20 00:05:25 is that you can you can pay to make sure
00:05:23 00:05:26 that you have branding and calls to
00:05:25 00:05:29 action in front of these folks
00:05:26 00:05:31 there the idea here is you get thousands
00:05:29 00:05:33 of impressions for not a lot of money
00:05:31 00:05:35 and you can keep your brand in front of
00:05:33 00:05:38 them and they really do work
00:05:35 00:05:41 so again a great well-rounded approach
00:05:38 00:05:45 is to use paid search ads
00:05:41 00:05:46 facebook or social media lead magnets
00:05:45 00:05:48 you're going to use the youtube
00:05:46 00:05:49 discovery ads with youtube bumper ads
00:05:48 00:05:51 and then you're going to use the google
00:05:49 00:05:52 display network right but the other
00:05:51 00:05:54 thing is is
00:05:52 00:05:55 and this especially important to
00:05:54 00:05:56 understand is that you have to have
00:05:55 00:05:58 content
00:05:56 00:06:00 if you have content that actually helps
00:05:58 00:06:02 your your audience
00:06:00 00:06:03 and actually makes their life better
00:06:02 00:06:04 then
00:06:03 00:06:06 they're going to get to know you better
00:06:04 00:06:07 and that has transformed our business
00:06:06 00:06:08 you know we're a small firm we have five
00:06:07 00:06:10 folks on this little team
00:06:08 00:06:12 i'm always making videos in my home
00:06:10 00:06:14 office here and
00:06:12 00:06:16 putting content that helps people on
00:06:14 00:06:19 youtube and on social media
00:06:16 00:06:20 is fantastik and creating content on
00:06:19 00:06:23 your website
00:06:20 00:06:24 that actually ranks in seo and helps
00:06:23 00:06:27 people what you'll find is you get all
00:06:24 00:06:29 this organic traffic on top of it
00:06:27 00:06:31 that's what a well-rounded marketing
00:06:29 00:06:32 approach looks like that's what we do
00:06:31 00:06:34 here at feedback wrench go to
00:06:32 00:06:36 feedbackrench.com
00:06:34 00:06:37 and i'd love the opportunity to help you
00:06:36 00:06:40 uh we could do a consultation call
00:06:37 00:06:41 and get you set up good luck god bless
00:06:40 00:06:42 like and subscribe if you're an
00:06:41 00:06:43 entrepreneur business owner and you want
00:06:42 00:06:44 to
00:06:43 00:06:45 head upward and forward we'd love the
00:06:44 00:06:49 opportunity to have a conversation with
00:06:45 00:06:49 you take care

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