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Optimize Ad Spend with Google Budget Planner

Published on: June 4 2023 by pipiads

In this article, we will be discussing Google Ads forecasting and budgeting. We will be using the Google Keyword planner to forecast data. There are two different ways to do forecasting: using the keyword planner and building a plan, or using the performance planner. The latter is a new tool from Google Ads that helps optimize budgets for future performance targets. However, in this article, we will only be discussing the former.

To start, we will click on Discover new keywords and enter ten keywords related to the campaign. We will then build a plan using the grouped ideas feature, creating ad groups by relevance. It is essential to ensure that each ad group has a corresponding landing page. We will then select the match type, with the phrase match being the best option for forecast data.

After building a plan, we will move to the plan overview, which allows us to forecast data. We can add conversion metrics, click through rates, return on adspend, and more. This data helps us determine the best budget and budget per day for the campaign. We can also monitor our campaign's performance over the course of the month using a budgeting spreadsheet.

The budgeting spreadsheet allows us to update daily data for each client, including spend, clicks, conversions, conversion value, revenue, and return on adspend. This data helps us determine whether our campaign is pacing correctly and if we need to optimize it.

Overall, Google Ads forecasting and budgeting is a simple process that involves using the Google Keyword planner, building a plan, and monitoring the campaign's performance using a budgeting spreadsheet. By doing this, we can ensure that our campaign is successful and meets our performance targets.

7 Google Ads Budgeting and Forecasting Tips For Beginners - Spend Your Budget More Efficiently

In this article, we will go over seven budgeting and forecasting tips for Google Ads campaigns. To start off, we recommend using conversion tracking to understand the value of your campaigns. Additionally, it's important to focus on monthly results and set a budget accordingly. You can also use the forecast tool in the Google Keyword Planner to estimate the performance of your campaign.

Google Ads will have daily over delivery and under delivery, so it's important to not make drastic changes to your budget. One option is to use shared budgets if you have multiple campaigns running.

Google Ads also provides recommended budgets based on your campaign data. Lastly, it's important to drive at least two conversions per day to optimize your campaign.

Remember, conversion tracking is key to setting an efficient budget and optimizing your campaigns over time. Thanks for reading and don't forget to subscribe to the Surfside PPC YouTube channel for more helpful tips.

How To Set Google Ads Budgets Correctly

A common mistake in Google Ads campaigns is setting budgets incorrectly, leading to overspending on underperforming campaigns and underspending on top-performing ones. In this article, we will discuss three core questions to ask when setting up your Google Ads campaign budget.

1. What is your current search impression share?

- Search impression share measures the percentage of times your ads show for targeted keywords.

- Aim for at least a 10% search impression share when starting a campaign, ideally reaching 20%.

- A search impression share of 65% is the maximum for safe scaling.

2. What is your current cost per conversion versus your individual budgets?

- Don't overspend on high-budget campaigns with low conversion rates.

- Focus on campaigns with high conversion rates and lower budgets.

3. What is your current search impression share versus your daily budget?

- Scale your budget up to 65% when you have a high search impression share.

- Increase your budget by no more than 20% at any given time when scaling.

Proper budgeting is crucial for the success of your Google Ads campaigns. By following these three core questions, you can ensure that your budget is optimized for maximum performance and profitability.

Google Ads Budget Management Sheet - Daily Budget Calculator

Hi, I'm Philip from Optimize Lab. In this video, I want to share a free tool I use, which is a Google Sheet to calculate daily budgets for campaigns. The great thing about this sheet is that it can help you set daily budgets that ensure your campaign spends the full budget without going over it.

How to Use the Tool:

- The sheet has rows for each campaign or channel you have.

- Input the daily spend for each campaign or channel.

- The sheet will automatically calculate how much is remaining and tell you the daily budget you should be targeting.

- Input the current daily spend to see the projected total spend if you continue spending at the same rate.

- For campaigns with an extended budget over a set duration, input the end date and the sheet will calculate the remaining budget and daily target spend.

Benefits of Using the Tool:

- Saves time when managing budgets.

- Helps ensure campaigns spend the full budget without going over it.

- Provides daily target spends for each campaign or channel.

- Calculates projected total spend based on current spending rate.

Using this free Google Sheet tool can help you efficiently manage your campaign budgets and ensure you spend the full budget without going over it. It's easy to use and provides daily target spends and projected total spend based on current spending rate. Try it out and see how it can help you save time and manage your campaigns effectively. Don't forget to subscribe for more useful tips and tools from Optimize Lab.

Google Ads Course | Keyword Planner Tutorial & Budget Forecasting for Google Ads campaign | Lesson 9

In this video, Prashant from Make Marketer talks about the usage of Google Keyword Planner and the new updates that Google has rolled out for the interface. He focuses on how to effectively use Keyword Planner to find relevant keywords and also understand the competition and number of searches for those keywords.

Some of the new features that Google has rolled out include grouping keywords based on themes, downloading trends for individual keyword ideas, and finding granular competition ranking across keyword ideas. Prashant recommends using an Excel sheet to prioritize keywords based on importance and analyzing them before adding them to an AdWords account.

He also discusses the importance of understanding metrics such as impression share and competition index value, and not relying on others for information on how much to bid or how to improve quality score. Prashant shows how to add keywords to a plan in Keyword Planner to see the forecast and potential cost for different bid amounts and positions.

Overall, Keyword Planner is a valuable tool for advertisers to find relevant keywords and effectively bid on them based on the competition and number of searches.

Best Budget For Google Ads? - [Step-By-Step] (2022)

Determining the Best Budget for Your Campaign

In this video, Matt from Tradesmen Digital Marketing explains how to determine the best budget for your campaign. There are two ways to do this: using the keyword planner in Google Ads or a plugin called Keywords Everywhere.

Using the Keyword Planner:

1. Go to Tools and Settings and select Keyword Planner.

2. Geo-modify your keywords to your specific location.

3. Type in your keyword and click Get Results.

4. Look at the Top of Page Bid Range to determine your budget.

5. Add the high and low bid range together and multiply by 5 for a daily budget.

6. Multiply the daily budget by 5 for a weekly budget and then by 4 for a monthly budget.

Using Keywords Everywhere:

1. Install the plugin and turn it on.

2. Type in your keyword and look at the cost per click.

3. Use the same formula as above to determine your budget.

It's important to geo-modify your keywords to get an accurate estimate of your budget. The Keyword Planner tends to overshoot a bit, while Keywords Everywhere is more accurate. A minimum budget is necessary for Google Ads to optimize your campaign effectively. If you have any questions, leave them in the comments.

Google Ads (PPC) Budget Planning

In this article, we will provide a step-by-step guide to using the Google Ads Budgeting Planner. We will walk you through how to input a proposed budget, estimate the cost per click, calculate the number of clicks, and estimate the conversion rate.

Step 1: Input Proposed Budget

- Start by putting in a proposed budget on the left side of the spreadsheet. For example, a $1000 budget.

Step 2: Estimate Cost Per Click

- Input an estimated cost per click in column B. This can be found in account history or by running Google Ads keyword planner. In this case, we are using $2.90.

Step 3: Calculate Clicks and Impressions

- The spreadsheet will calculate the number of clicks and impressions based on the budget and cost per click entered.

Step 4: Estimate Conversion Rate

- Estimate the conversion rate in column F. This can be done using data you already know or industry averages.

Step 5: Calculate Cost Per Lead or Sale

- The spreadsheet will calculate the cost per lead or sale based on the estimated conversion rate.

Step 6: Estimate Closed Sales

- If this is a lead generating business, estimate the number of closed sales based on the number of leads and a ratio of closed sales to leads.

Using the Google Ads Budgeting Planner can help you plan and optimize your advertising budget. By inputting a proposed budget, estimating the cost per click, calculating clicks and impressions, estimating the conversion rate, and calculating the cost per lead or sale, you can make informed decisions about your advertising strategy. Remember to consider the influence of both the Google Ads expert and the website owner on conversion rates and closed sales.

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