optimize ads

How To Optimize Online Advertising Campaigns

Optimizing Your Online Advertising Campaigns: Cut the Red, Grow the Green

- Optimization can seem like a complicated word, but it's just playing with numbers

- Playing the numbers game in online marketing is all about cutting out what's not working and doing more of what is working to make profits

- Knowing your numbers is crucial for optimizing your online advertising campaigns

- Keeping an optimization diary can help you track and improve your efforts

- There is an art and a science to optimization

Knowing Your Numbers:

- Understand which numbers are meaningful to your business (email addresses, leads, purchases, phone calls, etc.)

- Know what cost per email address, lead, phone call, or sale is reasonable for your business

- Generally, aim for a 2-to-1 return on ad spend (ROAS) or 100% ROI in affiliate marketing

Optimization Diary Example:

- Used ExoClick, an adult ad network, to test marketing ebook product called Internet Jetset

- Spent $20 before optimizing for cost per click (CPC) or click-through rate (CTR)

- Excluded sites with no clicks or high CPC to save costs and improve results

YouTube Advertising Campaign Example:

- Spent roughly $20 before optimizing

- Used video targeting and demographic targeting to improve results

- Adjusted targeting based on data and results

- Optimization doesn't have to be boring or complicated

- Focus on playing the numbers game and cutting out what's not working to grow profits

- Keep an optimization diary to track and improve your efforts

- Remember the 2-to-1 ROAS or 100% ROI goal and adjust targeting based on data and results

How I Optimize Facebook Ad Accounts

In this article, we will discuss how to optimize your Facebook ad account. Here are the key points:

1. Start with a goal: Whether it's a CPA or ROAS goal, having a clear goal in mind will help you optimize your ad account effectively.

2. Four types of optimizations: The four types of optimizations you can make in your ad account are turning things off, increasing or decreasing budgets, adding things in, and testing new strategies.

3. Trimming the fat: Start by turning off ads that aren't working at the ad level, then move to the ad set level and turn off any creative tests that aren't performing well. If you have retargeting or prospecting campaigns, you can turn off any underperforming ad sets.

4. Adjusting budgets: Think about where your results are looking good and where you can increase or decrease budgets. Consider taking budgets out of ad sets that aren't performing as well and distributing them to other ad sets that are performing better.

5. Adding new things: The most impactful thing you can do to optimize your ad account is to add new creative tests. Creative is the biggest lever we have on these platforms, so constantly testing and iterating on your creatives is crucial for success.

In summary, optimizing your Facebook ad account requires starting with a clear goal, making the right types of optimizations, trimming the fat, adjusting budgets, and constantly testing and iterating on your creatives. By following these steps, you can effectively optimize your ad account and achieve better results for your business.

Google Ads 2022: How to Optimize Google Ads

In this video, Aaron Young, a Google Ads master with over 15,000 hours of experience, shares his process for completing a critical success check on your Google Ads account in under three minutes. This process allows you to quickly diagnose any issues and optimize your account for profitability.

To complete the critical success check, Young recommends using two features in the Google Ads dashboard: the segment function and the main overview section.

Here are the step-by-step instructions for completing the check:

1. Go to the main overview section and filter by all campaigns.

2. Use the compare function to analyze your performance over the last month or previous 30 days.

3. Look for any decreases in conversion value or ROAS (return on ad spend) and investigate the potential issues, such as increased competition or poor ad copy/keyword quality score.

4. Use the segment function in the campaign section to analyze individual campaign performance. Look for campaigns with high cost per conversion and low conversion rates, and prioritize optimizing those campaigns for increased profitability.

Young emphasizes the importance of having the correct campaign and ad group structure for this process to work effectively. He also offers additional videos for ensuring your account structure is optimized for success.

In addition to Google Ads optimization, Young also shares strategies for using credit cards to travel for free, including flights, hotels, and food.

How To Optimize Google Ad Campaigns in 2022 - Google Ads Tips & Best Practices

In this video, the speaker shares several easy-to-implement tips for optimizing Google ad campaigns and improving results. The tips include culling underperforming elements, introducing new elements, regularly checking the search terms report, avoiding wasting space in ads, and breaking keywords out into separate ad groups.

Tip 1: Culling underperforming elements

- Assess the performance of individual elements, such as keywords, ad groups, ads, and ad extensions.

- Turn off the elements that aren't performing as well.

- Focus on the best performing elements and add new ones in to test against previous performance.

- Doing this repeatedly can significantly improve results over time.

Tip 2: Introducing new elements

- Pause underperforming elements and create new ones to test against the best previous performance.

- Rinse and repeat to continually improve results.

- You can do this at the ad level, keyword level, ad group level, or extension level.

Tip 3: Regularly checking the search terms report

- Use the information in the search terms report to make adjustments to campaigns and keywords.

- Look for searches that are not relevant and add them as negative keywords.

- Use the report to find new ideas to add keywords to target.

Tip 4: Avoid wasting space in ads

- Don't waste space with overused words that people filter out, such as award-winning, high quality, and guarantee.

- Put more emphasis on the value your prospects will get if they hire or buy from you.

Tip 5: Breaking keywords out into separate ad groups

- Break keywords out into separate ad groups to increase specificity within your ad account.

- Have ad groups with keyword groupings around a central theme.

- This can help improve ad relevance and quality score.

By implementing these tips, you can optimize your Google ad campaigns and enjoy much better results over time. Remember to regularly check performance, introduce new elements, and avoid wasting space in ads. Breaking keywords out into separate ad groups can also help increase ad relevance and quality score.

Google Ads Optimization: Watch Me Optimize My Brothers New Campaign!

In this video, Rob from Clicks Geek walks us through optimizing a Google Ads campaign for local lead generation. The campaign is for his brother's CPR training business, and they started with a small budget of $14 a day. Despite not having optimized the campaign yet, they have already received a significant number of clicks and leads. In this article, we will summarize the key points of the video and provide some additional insights.

Rob introduces himself and the topic of the video. He explains that he will be optimizing a Google Ads campaign for local lead generation for his brother's CPR training business. He also encourages viewers to subscribe to the channel and check out the links in the description for more free resources.

Optimizing the Campaign:

Rob starts by looking at the campaign's performance over the last 14 days. He notes that the click-through rate is 11%, which is decent for a small local campaign. However, the conversion rate of 15% could be higher. Rob then goes into the ad groups and finds that one ad group is not performing well, with no conversions despite five clicks. He pauses that ad group and looks at the search terms report to identify negative keywords that wasted money. He also adjusts the device settings to remove tablet and add back computers.

Rob then looks at the recommendations from Google and decides to try maximizing conversions. He adds the negative keywords from the search terms report to the negative keyword list and lets Google handle the bidding. He also notes that the landing page for the campaign is simple and effective, with a clear call to action and relevant information.

Rob concludes by summarizing the key points of the video and encouraging viewers to reach out if they need help with local lead generation campaigns. He also emphasizes the importance of constantly optimizing campaigns to improve performance and ROI.

10 Google Ads Optimization Tips and Best Practices for Search Campaigns 2020

Welcome to Surfside PPC YouTube channel where we will discuss 10 Google Ads optimization tips and best practices for your search campaigns. In this video, we will go over how to build an organized campaign, handle limited budget, test bid strategies, optimize ad groups, improve ad relevance, use negative keywords, optimize ad extensions, track conversions, and analyze campaign data.

Tip #1: Build an organized campaign from the start

- Ad groups should match keywords, ads, and landing pages

- Create a seamless experience for users by targeting specific keywords

- Test multiple landing pages within ad groups

Tip #2: Handle limited budget

- Increase daily budget or decrease bids for keywords

- Lower bids for keywords that are not performing well

- Keep bids low while still driving conversions

Tip #3: Test bid strategies

- Use manual CPC with enhanced CPC or target CPA

- Choose bid strategy based on campaign goals

- Test different bid strategies to find what works best

Tip #4: Optimize ad groups

- Keep ad groups tightly themed and relevant

- Use specific keywords in ad group names

- Create multiple ads for each ad group and test them

Tip #5: Improve ad relevance

- Use ad copy that matches keywords and landing pages

- Use ad extensions to provide more information

- Use negative keywords to exclude irrelevant searches

Tip #6: Use negative keywords

- Exclude keywords that are not relevant to your campaign

- Use search term reports to find negative keywords

- Continuously update negative keyword list

Tip #7: Optimize ad extensions

- Use all available ad extensions

- Make sure ad extensions are relevant and informative

- Test different ad extensions to see which ones work best

Tip #8: Track conversions

- Set up conversion tracking in Google Ads

- Track different types of conversions (i.e. form fills, phone calls, purchases)

- Use conversion data to optimize campaigns

Tip #9: Analyze campaign data

- Use Google Ads reports to track campaign performance

- Monitor key metrics such as impressions, clicks, CTR, and conversions

- Use data to make informed decisions about campaign optimization

By following these 10 Google Ads optimization tips and best practices, you can improve the performance of your search campaigns. Building an organized campaign, handling limited budget, testing bid strategies, optimizing ad groups, improving ad relevance, using negative keywords, optimizing ad extensions, tracking conversions, and analyzing campaign data will all help you achieve better results.