Optimize Shopify Tags with Klaviyo

Klaviyo Tags - How Are Klaviyo Tags Different Than Other Email Marketing Services

Hey everyone, it's Jesse Lee, and in today's Clavio training video, we'll be discussing Clavio tags and how they differ from tags in other email services. If you've ever used a service like AWeber, you know that the naming conventions and usage of tags can vary between platforms, which can be confusing. In this video, I'll break down how Clavio tags work and how they can help you organize your campaigns.

Clavio Tags:

- Clavio tags are used for organizational purposes, not segmentation.

- Tags are used to label profiles with specific properties or labels.

- For example, you can label your flows with tags like demo or Shopify checkout.

- To create a tag, go to the flow's edit details page and add a new tag.

- Tags are not used for segmenting people; that's what segments are for.

Segments:

- Segments are used to label what people have or have not done.

- You can segment people based on actions like opening emails, viewing products, or making purchases.

- To create a segment, go to the segments page and choose a metric to measure.

- For example, you can create a segment of people who have viewed ladies shirts on your site and send them a targeted email.

Clavio tags and segments are powerful tools for organizing your email campaigns and targeting specific audiences. While tags are used for organizational purposes, segments are used for segmentation based on actions people have taken. With a little practice, you can become a pro at using both of these features in your email marketing strategy. Thanks for watching, and be sure to check out our free email marketing guide and other Clavio training videos.

How to setup Klaviyo on Shopify MUST KNOW TIPS

Are you using Clearview to track customer activity on your Shopify store? If not, you're missing out on valuable insights that can help you improve your marketing and sales strategies. In this article, we'll show you how to connect Clearview and Shopify, and share some best practices for setting up your integration.

Connecting Clearview and Shopify:

There are two ways to get started with Clearview and Shopify:

1. Add the Shopify integration from the Clearview Setup Wizard

2. Add the Shopify integration from the integration step in Clearview

We recommend the second option, as it gives you more control over the integration settings.

To add the Shopify integration from Clearview:

1. Go to your Clearview account and click on the Integrations tab on the left-hand side.

2. Search for Shopify and click Add Integration.

3. Enter your store URL and make sure to check the box for automatically add Clearview on site JavaScript.

4. Select the list where you want to collect email and SMS subscribers.

5. Click Connect to Shopify and review the permissions before installing the app.

Best Practices for Setting Up Clearview on Shopify:

1. Check the automatically add Clearview on site JavaScript box to simplify the integration process.

2. Select the lists where you want to collect email and SMS subscribers, and make sure to enable the GDPR privacy requisites if you sell products to customers in the European Union.

3. Use the advanced option to update Shopify customer profiles with Klaviyo data for more targeted marketing.

4. Add the viewed product tracking script to your product pages to track customer activity.

By connecting Clearview and Shopify, you can gain valuable insights into your customers' behavior and improve your marketing and sales strategies. Follow these best practices for setting up your integration, and don't forget to add the viewed product tracking script to your product pages. With Clearview and Shopify working together, you'll be able to grow your business and achieve your goals.

How To Use Tags In Klaviyo

Today, we will discuss tags in Clavio and how to use them to optimize your tagging system.

What are tags and how to use them?

- Tags are a way to segment campaigns, contacts, and lists into different groups in Clavio.

- For example, you can send different emails to different countries by using tags to indicate interest in different products or to identify genders.

- To add a tag for everyone in the US country, go to Lists and Segments and create a segment based on the conditions you want to set.

- You can also set up tags based on your flows and campaigns, making it easy to find all people who have ever visited a specific page.

How to create a segment and add a tag:

- Create a segment based on the conditions you want to set.

- Select the tag you want to apply to this segment.

- Anyone who matches these segment conditions will be added to this segment and removed automatically when they don't match those conditions.

How to add a tag to a flow or campaign:

- Edit the flow or campaign and select the tag you want to apply.

- This way, you can find all people who have ever visited a specific page and send your emails to that segment of the list.

Types of tags:

- Dynamic tags are set up for the segments, while static tags are added for flows and campaigns.

- You can also manually add and remove tags by importing lists or doing them manually via different segments or lists in Clavio.

Tags are an essential feature in Clavio that enables you to create segments and target people based on their lists, interests, languages, and more. By using tags, you can send relevant messages to the right people at the right time, resulting in higher engagement rates and better ROI.

Shopify Customer Tags In Klaviyo: Target Afterpay Customers!

In this article, we will discuss how to tag customers in Shopify using payment gateway tags. These tags can then be used in Klaviyo to segment for campaigns and create conditional splits in flows.

Tagging customers in Shopify can be a powerful tool for segmenting your customers and creating more personalized campaigns. By using payment gateway tags, you can easily identify customers who have used a specific payment method and target them with relevant messaging.

Steps:

1. Install a third-party application called Customer Tagger by Union Works

- Go to Customize Store and search for the app

- Install the app

2. Create a Workflow

- A workflow is a series of events based off a trigger

- Select the trigger when orders are created

- Apply the dynamic tag payment method

- Save the workflow and test it

3. Use Klaviyo to create segments and campaigns

- Create a segment based on the Shopify tag payment method

- Use the segment in a campaign to target customers who have used a specific payment method

- Create a flow in Klaviyo using the Shopify tag as a trigger for a conditional split

Tagging customers in Shopify using payment gateway tags can be a powerful tool for creating more personalized campaigns and targeting specific customer segments. By using third-party applications like Customer Tagger and integrating with Klaviyo, you can easily create workflows, segments, and campaigns based on these tags.

How to Add Dynamic and Personalized Content to Klaviyo Emails?

Andrew from Email Marketing and YC is here to show you how to add dynamic and personalized content to your emails per user. In this video, he uses Clavo Climate Platform as an example to demonstrate how you can pull dynamic information based on triggers.

Steps to Add Dynamic Content:

1. Go to the Clavo Climate Platform and log in to your account.

2. Choose a trigger, such as Placed Order, to pull dynamic information from.

3. Create a flow for the trigger by adding content, such as a coupon code or a product name.

4. Preview the flow using a recent event to see the dynamic content in action.

5. Use your imagination to add any kind of information from the profile, such as location or URL, to personalize the email.

Example with After Ship:

1. Use After Ship to push information to Clio about the delivery or shipping status.

2. Add the tracking information, shipping date, and tracking code to the email using dynamic content.

3. Preview the email to see the dynamic tracking information and link to track the order.

Adding dynamic and personalized content to your emails is a great way to increase engagement and conversions. With the help of Clavo Climate Platform and After Ship, it's easy to pull dynamic information based on triggers and create personalized emails for your customers. So, use your imagination and start creating crazy personalized emails today!

第 24 课｜Shopify独立站邮件营销Klaviyo的基础使用｜设置订阅弹窗

In today's fast-paced world, having an online presence is essential for any business to thrive. E-commerce platforms like Shopify and WooCommerce have made it easier for businesses to set up an online store. However, simply having a website is not enough. It's crucial to have an effective marketing strategy to attract and retain customers.

Key Points:

- Leepsmart and Klaviyo are two powerful marketing tools that can help businesses grow their audience and increase sales.

- Shopify and WooCommerce are popular e-commerce platforms that integrate seamlessly with Klaviyo.

- Klaviyo offers various features, including campaigns, flows, signup forms, SMS conversations, and integrations.

- The Klaviyo Shopify app enables businesses to create targeted campaigns and flows based on customer behavior and purchase history.

- Klaviyo also offers a code snippet that businesses can use to track customer data and behavior on their website.

- Klaviyo's newsletter feature allows businesses to send personalized and engaging emails to their subscribers.

- The platform also offers tags that businesses can use to segment their subscribers and send targeted messages.

- Klaviyo's SMS conversations feature enables businesses to send text messages to their customers, increasing engagement and conversions.

- The platform integrates with various tools and apps, including Stripe, to streamline operations.

- Klaviyo's trigger list feature enables businesses to create automated campaigns based on specific actions or events.

- Businesses can also use Klaviyo to create and publish coupons, further incentivizing customers to make a purchase.

- Joining the Klaviyo community, such as Joingeklife, can provide valuable insights and tips for businesses to improve their marketing strategies.

In conclusion, leveraging the power of marketing tools like Klaviyo can help businesses increase their online presence and boost sales. By integrating with e-commerce platforms like Shopify and WooCommerce, businesses can create targeted campaigns and flows based on customer behavior and preferences. With features like newsletters, SMS conversations, and trigger lists, businesses can engage and retain their customers while streamlining operations with integrations. Joining the Klaviyo community can provide further insights and support for businesses looking to improve their marketing strategies.