Optimizing Post-Purchase on Shopify

A Brand New Type Of Shopify Apps: Checkout Extensions

In this article, we will discuss the new Shopify feature called Checkout Extensions. We will explore why and when to consider using them, what they are exactly, and how to get started.

Why Consider Checkout Extensions:

- Customizations on almost every Shopify store are limited, especially for non-Shopify Plus users.

- Checkout Extensions provide a way to add unique features or customizations to the checkout of Shopify Plus stores.

- The ability to create your own Shopify app is an entirely new category and pretty untapped.

What Are Checkout Extensions:

- Custom or public apps that you can write to add an extension to the checkout.

- Pre-built UI components such as text blocks, choice lists, and check boxes to create a native or coherent design experience.

- Robust and can be placed using extension points, which are predefined placement points throughout the checkout.

How to Get Started:

- Have git installed on your local computer, a Shopify partner account, a development store with at least one product, node js installed, and an ngrok account.

- Use the Shopify CLI version 3.0 to instantiate a new app project with all dependencies installed automatically.

- Select the type of extension you want to add, give it a name, and use react.

- Preview and start building your own app using pre-built UI components and different extension points.

Checkout Extensions provide a new way to add unique features and customizations to the checkout of Shopify Plus stores. They are robust, customizable, and offer a great opportunity to create your own Shopify app. With the right resources and tools, getting started with Checkout Extensions is easy and worth considering.

How To Upsell And Cross-Sell To eCommerce Customers

Upselling is a technique used to increase the average order value of customers who have already converted on your ecommerce store. While finding new customers can be challenging, upselling is a relatively easy way to boost revenue.

Pre-verse post-purchase upsells:

Upselling can occur at various stages in the shopping process, including pre-purchase and post-purchase. Pre-purchase upsells can be offered before the checkout process is complete, such as by bundling products together at a discounted rate.

In the shopping cart:

During the shopping cart process, you can use an app like Order Bump to offer customers a complementary product at a lower price. However, it's important not to be too pushy with upsells, as this can backfire and jeopardize the sale.

Post-purchase:

Finally, after the transaction is complete, there is still an opportunity for upselling through apps like Reconvert. These apps offer time-sensitive deals and complementary products to encourage customers to make additional purchases.

Overall, upselling is a simple and effective way to increase revenue on your ecommerce store. By offering complementary products at the right time, you can increase the average order value and create a positive experience for your customers. So, don't leave money on the table - consider implementing upselling tactics on your store today.

Shopify Post Purchase Upsell Tutorial - Create Custom Upsells With ReConvert

see here that the default funnel andthank you page are working correctly sowe can now go ahead and test out ourcustom funnel that we created for theshirt purchase so i m going to go aheadand add a shirt to our cart right nowand we re going to see what the funnellooks like for thatso i m going to go ahead and add thisshirt to our cart and i m going to goahead and check outso once we check out we should bebrought to our custom funnel which isgoing to try and upsell us an additionalshirt and if we decline that upsellit s going to try and down sell us awatch so let s see what that looks likeright nowso here we are on the order completedpage and now we are going to be broughtto our custom funnel that we createdwhich is going to try and upsell usanother shirtso we can see here that we have thesame design elements as the defaultfunnel however this is only going toshow up for people who buy shirts fromour store so in this particular casewe have the option to buy another shirtfor 20 off so let s say in thisparticular case i decide to accept thatupsell now we re going to be shown asecond upsell here which is going to bethis shopify recommended product whichin this case is another shirt for 30off and if we decline this upsellwe should be shown the down sell whichis going to be a watch for 20 off solet s see what happens if we decline itso we decline the upsell and now we arebeing shown the down sell which is goingto be this watch for 20 off so we can seethat the

How To Add Post Purchase Upsells To The Original Order

In this tutorial for the Reconvert Upsell and Crossover app, you will learn how to add post-purchase upsells to the original order instead of creating a new one. Here are the key points to remember:

- In this tutorial, you will learn how to add post-purchase upsells to the original order using the Reconvert app.

Adding Upsells to Original Orders:

- If a customer accepts a one-click offer from the post-purchase funnel, it will be added to the original order.

- If a thank you page offer is accepted, a new order is created by default, but there is an option to add upsells to the original order.

- Post-purchase page offers will be edited to the original order by default, but for thank you page offers, adding upsells to the original order is optional.

- Upsells added to the original order will not be treated as one-click upsells, meaning the customer will have to pay for them again.

- The option to add upsells from the thank you page to the original order is only possible with some of the widgets.

- The option is available only to the following widgets: the product upsell widget, the product recommendations widget, and the reorder button.

How to Add Upsells to the Original Order:

- Click the settings dropdown menu on the Reconvert dashboard page and select General Settings.

- Scroll down to the Order Settings section and select Add items to original order instead from the dropdown on the far right.

- Mark the checkboxes beside each widget that you want to add upsells to the original order for.

- Reconvert will automatically create a new order for all unselected widgets on this list.

- Click Save to apply these settings to your store.

Reserve Time Feature:

- For paid orders, the reserve time is set to 60 minutes by default, and Reconvert will remove added items if the payment isn't completed after 60 minutes.

- You can control the amount of time for which additional items are saved when the customer does not complete the purchase.

- The reserve time feature allows you to avoid hurting your inventory and fulfillment processes.

- For manual payment methods, the payment status of these items would remain pending.

- If you don't wish to remove added items at all, you can set the reserve time to zero.

- With the Reconvert Upsell and Crossover app, you can add post-purchase upsells to the original order instead of creating a new one.

- By using the reserve time feature, you can control the amount of time for which additional items are saved when the customer does not complete the purchase.

- Remember to select only the widgets you want to add upsells to the original order for and mark the checkboxes accordingly.

- Contact Reconvert's support team if you need any help using the app.

Shopify App Extensions Explained

Shopify app developers utilize Shopify APIs to create and extend the functionality of the Shopify platform, providing solutions for business requirements. App extensions are one of the tools offered by Shopify to assist developers in building integrated apps. These extensions allow developers to add their functionality directly into Shopify interfaces like the Shopify admin, checkout, online stores, point of sale, and more.

The current list of available extensions is broken up by the Shopify user interface they surface functionality on. Different app extensions will have different requirements and configurations, and some won't require writing any user interface code. Popular use cases for app extensions include:

- Admin link app extensions, which provide options in the More actions dropdown in the admin interface.

- Map extensions, which integrate with the online store and allow merchants to add and move ad blocks in the theme editor.

- Theme app extensions, which app developers use to write code in liquid, CSS, and JavaScript according to the theme app extension file structure.

To create app extensions, developers will need to configure the extension's target URL and what page they want the functionality to appear on in the Shopify partner dashboard. Some extensions, like the post-purchase checkout extension, will require developers to host their code on Shopify's CDN and manage the extension with the Shopify CLI.

In conclusion, app extensions are an essential tool for Shopify app developers to add their app's functionality into Shopify interfaces. Different Shopify services will have different app extensions that require varying development and configurations. To learn more about Shopify app development, check out the documentation on Shopify dev and join the Shopify dev's Discord server to meet fellow developers.

Why Post Purchase Surveys For Shopify Are So Valuable (And 4 Question Ideas)

- Setting up post purchase surveys on your Shopify store can help you get more feedback from customers.

- This is especially important for e-commerce brands making under 1 million dollars a year.

- Post purchase surveys are an easy way to get customers to buy more from you.

- In this video, Conor Gross will explain why you should set up post purchase surveys and share his own experience with them.

Why Post Purchase Surveys are Important:

- Post purchase surveys can help you understand why customers are buying your products.

- They can also help you identify potential problems with your website or checkout process.

- By getting feedback from customers, you can improve your marketing and messaging to better target your audience.

- Post purchase surveys can also help you identify potential upsell opportunities.

Conor's Experience with Post Purchase Surveys:

- Conor downloaded a post purchase survey app called Grapevine for his Shopify store.

- He started off with two simple questions: whether the purchase was for the customer or a gift, and whether there was anything that stopped the customer from making the purchase.

- He discovered that over 50% of his customers were buying his products as gifts, which led him to change his marketing strategy to target gift-giving holidays and offer upsells like gift wrapping.

- The second question helped him identify potential problems with his website, like discount codes not working or customers not receiving their orders.

- Conor plans to ask two more questions in the future: how customers heard about his store, and what other products they would like to see launched.

- Post purchase surveys are an easy way to get feedback from customers and improve your marketing strategy.

- They can help you identify potential problems with your website and identify potential upsell opportunities.

- If you're an e-commerce brand making under 1 million dollars a year, post purchase surveys should be a priority.

- Try out different apps and questions to find what works best for your store.