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out of home ads

Published on: January 31 2023 by pipiads

The Changing Face of Out of Home Advertising

Out of home advertising has undergone a dramatic change in recent years, making it more accessible to everyone. In the past, only big brands with large budgets could afford to advertise on billboards and screens. However, a new technology called Condo has made it possible for even small businesses to advertise on big screens.

Revolutionary Approach:

The idea behind this revolutionary approach to out of home advertising is simple: charge per exposure. This means that even small businesses with limited budgets can advertise on big screens for a small fee. The Condo technology tracks every exposure, making it possible to justify the spend.

Data Analytics:

Data analytics is a crucial aspect of this new approach to out of home advertising. By tracking as many data points as possible, brands can justify their spend and make informed decisions about where to allocate their advertising budget.

Open Source System:

The Condo technology is an open source system, meaning that anyone can create an account and access any screen. This makes it possible for small businesses and individuals to advertise on big screens without having to go through a middleman.

Future Possibilities:

The future of out of home advertising looks bright, with the possibility of integration with Google and other platforms. This will make it possible to extend online campaigns to out of home advertising, reaching even more people.

The changing face of out of home advertising is a testament to the power of innovation and technology. With Condo, small businesses and individuals can now advertise on big screens and reach a wider audience than ever before. The possibilities for the future of out of home advertising are endless, and the only limit is our imagination.

How impressions are measured in OOH

Music: Measuring Impressions in Out-of-Home Advertising

- Introducing Adam Kohanski, Senior Account Executive at Broadsign in Toronto

- Discussing his role in educating the industry on programmatic out-of-home advertising

- Importance of standardization and measurement in the industry

Measuring Impressions in Out-of-Home Advertising:

- Definition of out-of-home impressions

- Differences between out-of-home and online impressions

- Importance of accurate measurement in diverse environment types

- Traditional vehicular traffic counts as a foundation for measurement

- Advancements in data inputs, such as household level population data and mobile data

- Identifying target audiences and delivery for ad units

- Considerations for vehicle usage patterns and illumination of ad faces

- Importance of accurate measurement in out-of-home advertising

- Commitment from publishers to provide accurate measurements for buyers

- Continued advancements in technology and data inputs driving innovation in the industry

What is programmatic digital out-of-home 🎓Programmatic DOOH U buyer's masterclass 2

Programmatik in Out of Home Advertising

Programmatik advertising has revolutionized the way ads are bought and sold, and it's not just limited to the web or mobile phones. In this article, we will explore programmatic advertising in out of home advertising and the key differences between traditional programmatic buying and buying in the out of home space.

Key Points:

1. Programmatik in Out of Home Advertising: Programmatic buying in out of home advertising means buying ads with computers instead of handshakes, faxes, or emails. Ad opportunities are taken within a loop and then surfaced to buyers via a tool called an SSP or a sell-side platform to the buyers who use a buying tool called a DSP or demand-side platform. The computers will broker the transactions in the middle.

2. Traditional Programmatik Buying vs. Out of Home Advertising: Although you're still buying on a CPM basis, there are some key differences between traditional programmatic buying and out of home advertising. For instance, one ad play doesn't necessarily equal one impression in out of home advertising. If an ad is played in a crowded place like a stadium, one ad play equals multiple impressions.

3. Audience Data: Audience data is one of the big differences between buying out of home and online. In online advertising, there's a lot of audience data based on the user's phone, browser, or usage data. However, in out of home advertising, the device itself that's playing the ad doesn't have any notion of who the audience is, so audience measurement has to be done in a different way.

4. Contextual Data: Physical contextual data like a person's location, time of day, and other external factors can be more important for targeting in out of home advertising than traditional programmatic audience data.

5. Programmatic Buying Options: Programmatic buying in out of home advertising is not limited to open auctions. There are also private deals or private marketplaces where specific pieces of inventory are brought into a private room for premium buyers or long-term partners.

6. DSP Integration: There are currently 28 DSPs integrated for out of home programmatic buying, and more are being added every day. Buyers can choose the DSP of their choice or use the platform's own DSP called Campsite.

Out of home advertising is a different medium than what most DSPs are used to, but there is a huge amount of budget out there for brand and awareness budgets that most DSPs don't get to play for. By considering out of home programmatic buying, buyers can differentiate themselves and reach a broader audience.

Top Trends in Out Of Home Advertising in 2021-2023

Hi there, my name is Helen Broom and welcome to the Advertising Chair Blog, where we discuss the digital and outdoor advertising industries. Today, we will be exploring the exciting topic of auto-home advertising tendencies that will be relevant in the coming years.

- The pandemic has drastically changed the advertising market in the past year.

- Despite the challenges faced by the outdoor advertising industry, experts are actively introducing new technologies and designs.

- Mobile integration and digital formats are two trends that are expected to grow in the coming years.

- Other trends include minimalism, ecosigns, and shadow signs.

Auto-Home Advertising Tendencies:

- Mobile integration allows for the use of different online platforms and social networks together with outdoor advertising.

- QR codes, hashtags, geolocation, and other digital functions are becoming more common in out-of-home ads.

- Digital format is becoming more popular and we will see more digital screens and 3D billboards.

- Interactive advertisement using AR technology and artificial intelligence are becoming more common.

- Minimalism is a new trend in retail signage design, with consumers attracted to more simple and elegant designs.

- Ecosigns, flexible neon, and shadow signs are all popular trends in outdoor advertising.

- The advertising industry is constantly evolving and adapting to new technologies and trends.

- As consumers change their preferences, businesses must adjust their advertising strategies accordingly.

- Follow the Advertising Chair Blog for more insights and updates on the advertising industry.

Outdoor advertising is growing steadily, is GDPR one of the reasons? | Marketing Media Money

Out of home advertising has experienced growth in recent years, particularly due to the move towards digitization. This has allowed for short lead times and flexibility in ad placement, leading to increased revenue for companies like JCDecaux and Clear Channel. The growth of the sector has been driven largely by the digitization trend, which has allowed for growth rates of 30% or more in many markets.

Why is digital outdoor doing so well?

Digital outdoor advertising continues to perform well due to the urbanization trend and the ability to reach a large portion of the population on a weekly basis. Additionally, outdoor advertising is GDPR compliant, which has become a challenge for other channels that rely on data to target audiences. Advertisers can also maximize impact and minimize cost through the use of mobile location data and GDPR-compliant databases.

Who should be thinking about beefing up their outdoor presence?

Outdoor advertising is excellent for reach and frequency in large brand-building campaigns. Smaller budgets can also be deployed in the market by smaller advertisers who need that brand reach building perspective. Outdoor advertising is a cost-effective alternative to TV advertising, particularly for those with smaller budgets.

The future of outdoor advertising:

Currently, only around 10% of outdoor advertising sites in the UK are digital, leaving plenty of room for growth. While it may take 20 to 30 years for all sites to become digitized, the trend towards digitization is clear. The nature of how screens are used may vary, but the operational costs of digital screens make them more cost-effective than traditional poster networks.

The outdoor advertising sector has seen significant growth in recent years, particularly due to the move towards digitization. Advertisers can maximize impact and minimize costs through the use of mobile location data and GDPR-compliant databases. Outdoor advertising is an excellent option for large brand-building campaigns and smaller budgets alike. The future of outdoor advertising is digital, with operational costs making digital screens more cost-effective than traditional poster networks.

Future of Out of Home Advertising

Welcome to the Future of Things, a podcast powered by Blue Bite. I'm your host, Amanda Costco. Thanks so much for joining us. Advertising is no longer the static billboard or bus wrap that it used to be. Thanks to innovations in digital technology, developments in cloud computing, data collection, and smartphones are changing the way we, as consumers, experience advertising. Here to speak with me about the future of out-of-home advertising is Ian Dallymore, the Vice President of Digital Growth at Lamar Advertising, and he's joined by Blue Bite's very own founder, Mikhail Damiani.

- Advertising is no longer the static billboard or bus wrap that it used to be

- Innovations in digital technology, cloud computing, data collection, and smartphones are changing the way consumers experience advertising

- Here to discuss the future of out-of-home advertising are Ian Dallymore, VP of Digital Growth at Lamar Advertising, and Mikhail Damiani, founder of Blue Bite

Body:

- When did digital become its own category within out-of-home?

- Lamar has been implementing digital technology since 2001

- Began to implement the idea and it morphed into the way

- Digital became a prominent part of the industry, with over 4,000 screens across the US and Canada

- Which technologies are transforming the space right now?

- Ian has always implemented new technologies, such as mobile and out-of-home, and continues to do so

- Programmatic advertising and data are transforming the industry

- Programmatic advertising allows consumers to buy digital out-of-home across multiple formats

- Data helps uplift the programmatic side of things and allows for the ability to hone in on a specific audience

- How does Blue Bite sync up with Lamar?

- Blue Bite and Lamar have been talking for over a decade on how to combine out-of-home advertising and mobile consumers

- Challenge was to take the impression-based medium and convert it into an engagement-based medium

- Started using geofencing technologies to keep the conversation going with a mobile app

- First campaign was with Kind Snacks in Chicago, geofencing every Whole Foods, gym, and yoga studio

- Lamar's approach to innovation and case studies

- Lamar has been around for over 120 years but has stayed ahead of the curve in the industry

- Lamar has a measured approach to trying out new things and optimizing them before jumping headfirst

- Recent case study with Starbucks and Nestle showed a 42% lift in store visitation and a 79% increase in the likelihood of visiting a specific grocery store after being exposed to the ad

- Out-of-home advertising is an exciting place to be right now because of new innovative technologies

- Programmatic advertising and data are transforming the industry

- Blue Bite and Lamar have been working together for over a decade to combine out-of-home advertising and mobile consumers

- Lamar has a measured approach to trying out new things and optimizing them before jumping headfirst into the industry

Out of Home OOH advertising

Out of home advertising is often referred to as old age. In this article, we will discuss the different types of out of home advertising and the purpose of using it for advertising.

Types of Out of Home Advertising:

- Billboards

- Bumper stickers

- Shopping carts

- Buses

- Trucks

Purpose of Out of Home Advertising:

- To remind people of a brand or campaign

- To reinforce the general image of a brand

- Geographic targeting

- High frequency

Characteristics of Effective Out of Home Advertising:

- Graphics that catch the viewer's attention

- Few words that can be read quickly

- Simple but creative design

Examples of Effective Out of Home Advertising:

- Creative billboards for Game Detergent, Panasonic, and Ponds

- Digital billboards that change every few seconds

- Nationwide Insurance's unique building billboard

Out of home advertising can be a highly effective way to reach a large audience and reinforce a brand's image. By utilizing creative graphics, few words, and simple but effective design, brands can effectively capture the attention of viewers on the move.

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