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Pausing your ads - Ep.19 Shopify Dropshipping

Published on: December 21 2022 by Jonxpaul

In the world of ecommerce, advertising is an essential tool to drive traffic and generate sales. However, sometimes it becomes necessary to pause ads due to various reasons. In this article, we will discuss the importance of pausing your ads and when it is necessary to do so.

Why Pause Your Ads?

Pausing your ads can have various benefits, including:

1. Saving Money: Pausing your ads can save you money if you are not seeing a return on your investment. By pausing your ads, you can stop spending money on campaigns that are not generating sales.

2. Improve Ad Performance: Pausing your ads can help improve their performance by allowing you to analyze and adjust them before resuming the campaign. You can also identify any issues with the ad and make changes accordingly.

3. Seasonal Changes: Depending on the type of product you sell, there may be seasonal changes that require you to pause your ads. For example, if you sell winter coats, there may be no need to advertise them in the summer months.

When to Pause Your Ads?

Here are some instances when it may be necessary to pause your ads:

1. Low Conversion Rates: If your ads are not generating sales or have a low conversion rate, it may be time to pause them and make some changes.

2. Out of Stock: If you run out of stock for a product, it is a good idea to pause your ads until you restock.

3. Technical Issues: If there are technical issues with your website or payment gateway, pausing your ads can prevent customers from encountering these problems.

4. Budget Constraints: If you are running low on budget, it may be necessary to pause your ads until you can allocate more funds.

In conclusion, pausing your ads can be a beneficial strategy to improve their performance and save money. Knowing when to pause your ads is crucial, and it is essential to monitor your campaigns regularly to ensure they are performing optimally. By implementing this strategy, you can increase your chances of success in the highly competitive world of ecommerce.

The article is about a question that is frequently asked by new drop shippers with new Facebook accounts - should you pause your ads during slower times of the day?


- Facebook Ads work off of optimization and momentum, so pausing an ad stops that process and removes you from the bidding process, allowing competitors to step in.

- Even during downtimes, it's better to let ads ride and wait for them to come back instead of turning them off completely.

- It's important to only apply this logic to profitable products that have been proven in your own store, not products that you believe are winners without proof.

- Managing ads too frequently can be counterproductive and make it harder for them to gain optimizations.

In conclusion, it's not a good idea to pause your ads during slower times of the day as it goes against the way Facebook Ads work. Instead, it's better to let ads ride and wait for them to come back, especially if they have proven to be profitable in your own store.

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