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pay per conversion google ads

Published on: July 7 2023 by pipiads

Have you ever wanted to run ads on the Google Display Network but were hesitant because of the cost and uncertainty of results? What if I told you there was a way to pay only for conversions and set your own price for those conversions? That's exactly what Pay for Conversion campaigns offer. In this article, we'll discuss the guidelines for setting up these campaigns, how to qualify for them, and some tips and tricks for getting the most out of them.

Qualifying for Pay for Conversion Campaigns

To be eligible for Pay for Conversion campaigns, your account must meet certain requirements. Firstly, you need to have at least 100 conversions in the past 30 days. Secondly, 90% of those conversions need to have occurred within a 7-day click window. Finally, you cannot have any offline conversions in your account.

Setting Up Pay for Conversion Campaigns

To set up a Pay for Conversion campaign, you'll need to create a display campaign and choose the Pay for Conversion option. You'll need to set a realistic target cost per conversion and choose a conversion action that will result in some conversions. Google will then suggest a cost per action based on your campaign performance, and you can choose to automatically maximize conversions.

Tips and Tricks for Pay for Conversion Campaigns

When setting a target cost per conversion, make sure it's realistic to avoid flatlining on impressions. Choose a conversion action that will result in some conversions but doesn't have to be the main call to action on the landing page.

Pay for Conversion campaigns offer a way to get free advertising on the Google Display Network while only paying for conversions. By meeting the account requirements and setting up a realistic target cost per conversion, you can make the most of these campaigns and see success.

How To Cut Your Google Ads Cost Per Conversion By 50% 😲

In this article, we will discuss a Google trick that can help decrease the cost per acquisition (CPA) by 40%. We will use an example of a client who provides vehicle dealer licenses in California.

Main Points:

- The client was originally using exact and phrase matches for their keywords, but this resulted in a high CPA of 80-85.

- The author uses broad matches for at least 100 different keywords, including relevant and competitor keywords.

- By using broad matches, the CPA is lower, and more data can be collected for retargeting and finding new buyers.

- The author has the same ad groups and ads as the client, but with lower target CPAs.

- By optimizing the campaign, the author has achieved a lower CPA of 47 and can move unused budgets to optimize the score.

- Using this technique allows for tapping into a larger audience in California and finding new buyers.

Using broad matches for keywords can be a useful technique in decreasing CPA and finding new buyers. It is important to optimize the campaign and use relevant and competitor keywords to increase scalability.

Cost Per Conversion, Google Ads

Hi everyone! In this article, we'll be discussing the importance of cost per conversion in optimizing Google Ads campaigns. We often see clients with campaigns ranging from horrible to well-run, but we're always surprised at how few of them properly analyze cost per conversion at the keyword level. So, let's dive into a case study of a law firm campaign we reviewed.

- The importance of cost per conversion in optimizing Google Ads campaigns

Case Study:

- Looking at a law firm campaign

- Definition of conversion

- 129 conversions at a cost per conversion of $322

- Importance of drilling down to the keyword level

- Ad group level vs. keyword level optimization

- Pausing ad groups based on cost per conversion can result in losing out on profitable keywords

- Sorting by conversion and cost per conversion to identify opportunities

- Setting a threshold for cost per conversion

- Pausing expensive keywords to bring down cost per conversion

- Cost per click vs. cost per conversion

- Importance of going at the keyword level

Example of Optimized Campaign:

- Ecommerce site selling vertical blind replacements

- Goal of paying between $5-$10 per conversion

- Progress made over time in bringing down cost per conversion

- Believing in the process and watching the results

- Proper analysis of cost per conversion at the keyword level is crucial for optimizing Google Ads campaigns

- Sorting by conversion and cost per conversion can reveal opportunities for improvement

- Setting a threshold for cost per conversion is necessary for profitability

- Pausing expensive keywords can bring down cost per conversion

- Cost per click on its own is irrelevant, cost per conversion is the most relevant metric

- Progress can be made over time with belief in the process and proper analysis

How To Set Google Ads Budgets Correctly

- One common mistake in Google Ads campaigns is incorrect budget setting

- Some people focus spending on poorly performing campaigns while neglecting top performers

- Three core questions to ask when setting up budgets: current impression share, impression share vs. cost per conversion, search impression share vs. daily budget

1. What is your current search impression share?

- Measures percentage of time ads appear for targeted keywords

- Aim for at least 10% but ideally 20% for initial search impression share

- Once you reach 20%, focus on optimizing for conversion rate and cost per conversion before increasing budget

2. What is your current cost per conversion vs. individual budgets?

- Some campaigns with high spending have high cost per conversion while some low-spending campaigns have low cost per conversion

- Setting budgets correctly is key to maximizing results

3. What is your search impression share vs. daily budget?

- Aim to scale up to a search impression share of 65%

- Above 65%, results may vary based on niche and related keywords

- Increase budget by no more than 20% at any given time when scaling

- Setting budgets correctly is crucial for success in Google Ads campaigns

- Focus on optimizing for conversion rate and cost per conversion before increasing budget

- Aim to scale up to a search impression share of 65% and increase budget by no more than 20% at a time

⚡️ Google Ads Benchmarks - CTR, Conversion Rate, Cost Per Conversion

Benchmarking Metrics in Google Ads: What Numbers to Aim For

In this mini-series on metrics to look at in Google Ads, we have covered conversion data and second-tier data like clicks, impression CTR, cost, average CFC, and impression share. In this third part, we will focus on benchmarking and the numbers you want to start going after.

Important Benchmarks:

- CTR: For high-intent non-branded traffic, aim for 6-10% CTR. For branded traffic, aim for a higher end. A good CTR indicates that you are using the right keywords and ads.

- Conversion rate: For lead generation campaigns, aim for 5-20% conversion rate. If it's lower than 5%, there's an issue; if it's higher than 20%, you're not getting enough traffic. Other metrics depend on the number of searches.

- CPL: There's no answer to what a good CPL is. Cost per lead is such a relative, inappropriate number to go after because the goal is to get a sale for the client. A more reasonable approach is to set the benchmark lower, around 5%, and exceed expectations.

Formula for CPL:

- CPL = cost per click / conversion rate

Benchmarking is important to ensure that you're using the right keywords and ads. Always operate from a conservative, realistic approach to avoid misleading clients and exceeding expectations. Remember that the goal is to get a sale for the client, and a high-quality lead is worth more than a low-quality one.

How to Lower Cost-per-Conversion with Google Ads

Google has introduced a new feature that can significantly reduce cost per conversion in certain campaigns. This article will break down exactly what this feature is and show how to set it up.

Customer Acquisition:

Google's new feature allows users to upload different customer lists or retargeting lists to narrow down targeting. This can improve the accuracy of customer acquisition for campaigns. Users can upload up to 10 lists and tell Google which audiences they want to find more people like. It's important to upload lists of best buyers, those who have been with the company the longest and have spent the most money.

How to Set it Up:

Users can upload email lists in the audience manager or pixel websites. Once in the customer acquisition section of tools and settings, users can browse their audience lists and select website visitors or customer lists. Setting up different lists for top customers by lifetime value, active members who have purchased or logged in, and other categories can improve accuracy.


Without changing a single thing on some prospecting campaigns, costs went from break-even to profitable. Google was able to identify common traits among best customers and target more people likely to buy. This feature is free to use and only requires five to ten minutes to set up.

Google's new customer acquisition feature is a game-changer for anyone running Google ads. Uploading specific audience lists can improve targeting accuracy and reduce cost per conversion. Setting up lists of best buyers, active members, and other categories can help Google identify common traits among the best customers and target more people likely to buy.

How To Reduce CPC (Cost Per Click + Conversion) In Google Ads/Adwords

In this video, the presenter discusses how to reduce your cost per click and cost per conversion in your Google Ads campaigns. Here are the key takeaways:

- The video is about reducing cost per click and cost per conversion in Google Ads campaigns.

Reducing Cost Per Click:

- Cost per click is generally determined by a bidding system relative to how many other companies are bidding for a particular keyword and how much they're bidding for it.

- The price companies bid for a keyword is usually proportional to the average customer value in that industry.

- To reduce cost per click, you can improve your Google Ads quality score by making sure your ad copy is highly relevant to the keywords you're targeting and your landing page contains the target keyword.

- It's not always a good idea to try to reduce cost per click because a low cost per click doesn't necessarily mean more conversions.

Reducing Cost Per Conversion:

- The main factor affecting cost per conversion is the landing page.

- Factors to consider when optimizing your landing page include the congruency between your ad copy and landing page, the above the fold content, the design, and the copywriting.

- Design is also important for building trust with your audience.

- To get more personalized feedback on your website and increase your conversions, you can sign up for a free website and marketing review from the presenter's team.

- The presenter also has a video with 16 tips for increasing conversions on your website.

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