#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Pinterest Product Research Tool For Amazon Sellers

Published on: December 2 2022 by Tatiana James

Pinterest Product Research Tool For Amazon Sellers

Pinterest Product Research Tool For Amazon Sellers

startTime durationTime text
00:00:00 00:00:03 hey bradley thank you so much for taking
00:00:02 00:00:04 the time to be here it's great to see
00:00:03 00:00:06 you again it's been a while since we've
00:00:04 00:00:09 had you on the channel
00:00:06 00:00:11 i'm here that helium 10 has a new
00:00:09 00:00:13 pinterest product research tool so i'm
00:00:11 00:00:15 really excited to hear about this
00:00:13 00:00:18 and learn about it
00:00:15 00:00:20 tell me why pinterest is the place to be
00:00:18 00:00:22 looking when doing product research in
00:00:20 00:00:25 2022. it's a great method that i was
00:00:22 00:00:27 first introduced to from tim jordan when
00:00:25 00:00:29 we were filming the project x case study
00:00:27 00:00:31 on youtube and he had pointed out and
00:00:29 00:00:32 then when i started thinking about i was
00:00:31 00:00:33 like wow this makes so much sense is you
00:00:32 00:00:35 know
00:00:33 00:00:36 you can do research on amazon and i
00:00:35 00:00:38 still do and i'm not saying that that's
00:00:36 00:00:40 a bad method you know just trying to
00:00:38 00:00:42 find products the traditional way but
00:00:40 00:00:43 what you see on amazon that's kind of
00:00:42 00:00:45 like been around for a while because you
00:00:43 00:00:47 think about if you have an idea to sell
00:00:45 00:00:48 something on amazon you can't just like
00:00:47 00:00:50 put it up on amazon the next day you
00:00:48 00:00:52 know you got to go get samples you got
00:00:50 00:00:53 to develop it you got to ship it and you
00:00:52 00:00:56 know we all know how long that takes
00:00:53 00:00:58 nowadays so what you're seeing on amazon
00:00:56 00:00:59 like a live listing somebody probably
00:00:58 00:01:01 had that idea six months ago it just
00:00:59 00:01:03 took that long to actually get there and
00:01:01 00:01:05 then you think about etsy is another
00:01:03 00:01:07 step etsy is a little bit faster than
00:01:05 00:01:09 amazon for trends if it's something that
00:01:07 00:01:11 can be homemade because if you have some
00:01:09 00:01:13 idea about some cool shelve or some cool
00:01:11 00:01:14 you know home decor item you make it in
00:01:13 00:01:16 your back
00:01:14 00:01:18 garage or whatever the etsy sellers do
00:01:16 00:01:19 and literally you can have something
00:01:18 00:01:21 live like a couple weeks later after
00:01:19 00:01:23 your idea so that's a great way to look
00:01:21 00:01:26 for research the the one that really is
00:01:23 00:01:28 is with the trends though is pinterest
00:01:26 00:01:29 because you have an idea about something
00:01:28 00:01:31 new
00:01:29 00:01:32 you pin it like in one minute and so
00:01:31 00:01:34 like what you see on pinterest
00:01:32 00:01:35 especially the newer stuff
00:01:34 00:01:37 it's not like you have to get it
00:01:35 00:01:38 developed for six months in china or
00:01:37 00:01:40 something it's literally what is
00:01:38 00:01:41 trending right now so that was how we
00:01:40 00:01:43 found the original coffin shelf that
00:01:41 00:01:45 we've now sold hundreds of thousands of
00:01:43 00:01:48 dollars on is we just went down this
00:01:45 00:01:50 rabbit uh trail where we had typed in
00:01:48 00:01:52 sugar skulls or something and then we're
00:01:50 00:01:53 like wow look at this the gothic decor
00:01:52 00:01:55 seems to be a theme let's type into
00:01:53 00:01:57 pinterest gothic decor and eventually we
00:01:55 00:01:59 found this coffin shelf where we're like
00:01:57 00:02:01 oh man nobody's got this
00:01:59 00:02:02 on amazon but look how many people are
00:02:01 00:02:04 toking about this on etsy and pinterest
00:02:02 00:02:05 so we're like let's do this and sure
00:02:04 00:02:08 enough we we've dominated that niche so
00:02:05 00:02:09 it's a great place to find trends that
00:02:08 00:02:10 actually makes a lot of sense because
00:02:09 00:02:12 yeah it makes sense that you know when
00:02:10 00:02:14 you're looking on amazon this has taken
00:02:12 00:02:15 months for people to get their products
00:02:14 00:02:17 out there when you're looking at
00:02:15 00:02:20 pinterest you get a good grasp on what
00:02:17 00:02:21 the consumer is interested in at the
00:02:20 00:02:23 very least you know they're pinning
00:02:21 00:02:24 things maybe they're not buying them but
00:02:23 00:02:25 they're pinning them because that's what
00:02:24 00:02:27 they're interested in and maybe that you
00:02:25 00:02:29 can catch on to some really interesting
00:02:27 00:02:32 trends and therefore get a lot of unique
00:02:29 00:02:34 ideas that you could then later take and
00:02:32 00:02:36 research and see how they might do on on
00:02:34 00:02:38 amazon exactly like and then the one
00:02:36 00:02:40 thing that i didn't know but i don't i
00:02:38 00:02:42 don't even think i
00:02:40 00:02:43 i knew about this during project x but
00:02:42 00:02:45 have you ever heard of
00:02:43 00:02:47 trends.pinterest.com
00:02:45 00:02:48 yeah yeah yeah so that's like i didn't
00:02:47 00:02:49 even know that existed you know like i
00:02:48 00:02:51 was
00:02:49 00:02:52 one year ago years old when i knew that
00:02:51 00:02:54 existed but that's a website that
00:02:52 00:02:55 anybody can go to you know so all you
00:02:54 00:02:56 guys watch out there go to
00:02:55 00:02:59 trends.pinterest.com
00:02:56 00:03:01 and you can kind of actually see
00:02:59 00:03:03 uh kind of a version of search volume
00:03:01 00:03:04 you know on what is trending like the
00:03:03 00:03:06 last week or last two weeks and you can
00:03:04 00:03:07 see the history of it and so that was
00:03:06 00:03:09 kind of like the origin of this tool
00:03:07 00:03:11 that we're going to go over is we found
00:03:09 00:03:13 a way to kind of capture that search
00:03:11 00:03:15 volume on pinterest and then seeing what
00:03:13 00:03:17 are the most commonly trending things in
00:03:15 00:03:18 like the last two or three weeks based
00:03:17 00:03:20 on this it's not just you know we're
00:03:18 00:03:22 guessing what is trending but we're
00:03:20 00:03:24 using this trend uh pinterest trends
00:03:22 00:03:26 database and people i'm seeing are
00:03:24 00:03:28 finding like the most off-the-wall ideas
00:03:26 00:03:29 that they're now able to crush it on for
00:03:28 00:03:31 for amazon or whatever marketplace
00:03:29 00:03:33 they're selling on that's great now i
00:03:31 00:03:35 know pinterest the demographic is
00:03:33 00:03:37 predominantly female
00:03:35 00:03:39 are there certain product categories
00:03:37 00:03:41 that you know if you haven't that would
00:03:39 00:03:43 be better suited for doing research on
00:03:41 00:03:44 pinterest i'd say it's a lot of like a
00:03:43 00:03:47 home decor items like you're not going
00:03:44 00:03:49 to find a lot of um electronics
00:03:47 00:03:51 necessarily uh you know comparatively to
00:03:49 00:03:54 these others or or perhaps you know
00:03:51 00:03:55 collectibles it's not exactly that uh
00:03:54 00:03:57 you know like sports cards it's not
00:03:55 00:04:00 really trending on there or supplements
00:03:57 00:04:02 or groceries you know but what you see
00:04:00 00:04:03 on pinterest is is still you know even
00:04:02 00:04:05 though yes you're right it's
00:04:03 00:04:07 predominantly a female but still there's
00:04:05 00:04:09 a wide variety of things and then the
00:04:07 00:04:11 reason why is what you find in pinterest
00:04:09 00:04:12 is not necessarily going to be a product
00:04:11 00:04:13 you know people don't like just
00:04:12 00:04:15 necessarily pin products but it's these
00:04:13 00:04:17 ideas even the tool that we have that
00:04:15 00:04:19 we're going to show you might see some
00:04:17 00:04:20 things like recipes or things like that
00:04:19 00:04:21 that is trending on pinterest but you
00:04:20 00:04:23 might well
00:04:21 00:04:26 what does that have to do with amazon
00:04:23 00:04:28 but don't discount those because to me
00:04:26 00:04:30 pinterest is all about the starting that
00:04:28 00:04:33 rabbit trail like sure if if i see a
00:04:30 00:04:34 recipe of some like brand new dish
00:04:33 00:04:36 that's trending i'm not just going to
00:04:34 00:04:38 discount that and say oh that's you know
00:04:36 00:04:40 that's not amazon product first of all
00:04:38 00:04:41 maybe you can make a kdp recipe book for
00:04:40 00:04:43 that but second of all as far as
00:04:41 00:04:44 physical products go
00:04:43 00:04:47 what what is this maybe it's a new kind
00:04:44 00:04:49 of cake recipe or something guess what
00:04:47 00:04:52 that cake might need a special dish to
00:04:49 00:04:53 display it and or maybe a a special box
00:04:52 00:04:55 for delivery there's all these different
00:04:53 00:04:57 ideas that can come so just because it
00:04:55 00:04:59 says recipe on pinterest don't think
00:04:57 00:05:01 that that's irrelevant to amazon guys
00:04:59 00:05:03 like that could start you down this
00:05:01 00:05:04 trail of researching the things related
00:05:03 00:05:06 to it and that could end up being a
00:05:04 00:05:08 product that's so true all right well
00:05:06 00:05:11 why don't you show us what this tool
00:05:08 00:05:13 looks like and show us all the deets
00:05:11 00:05:14 sure for those of you who have a helium
00:05:13 00:05:15 10 even if you don't you can sign up for
00:05:14 00:05:17 a free account you get like at least
00:05:15 00:05:19 kind of three spins a day and i say
00:05:17 00:05:21 spins because the way this tool works is
00:05:19 00:05:22 kind of like a slot machine you know
00:05:21 00:05:24 like we're going through our database of
00:05:22 00:05:26 the top trending things things with the
00:05:24 00:05:28 increasing trajectory of search volume
00:05:26 00:05:30 on pinterest over the last three weeks
00:05:28 00:05:32 so once you sign up with your helium 10
00:05:30 00:05:33 account and again you can do this on
00:05:32 00:05:35 free if you have platinum it's kind of
00:05:33 00:05:37 unlimited how many spins you can take
00:05:35 00:05:40 but you scroll down here to where it
00:05:37 00:05:41 says research a keyword and then here's
00:05:40 00:05:43 our little slot machine i guess you
00:05:41 00:05:45 could call it and you just click here
00:05:43 00:05:47 and then it will you know show something
00:05:45 00:05:49 like for example here cheddar broccoli
00:05:47 00:05:50 soup now you know maybe you're like you
00:05:49 00:05:52 know what i don't want to get into the
00:05:50 00:05:55 kitchen decor so maybe there's a product
00:05:52 00:05:56 idea here for some special kind of bowls
00:05:55 00:05:58 that are used or maybe i don't want to
00:05:56 00:06:00 make a kdp book that's fine just go
00:05:58 00:06:03 ahead and spin again and it's usually
00:06:00 00:06:05 like after like 10 or 15 tries i always
00:06:03 00:06:06 find something i'm like man
00:06:05 00:06:08 if i was a full-time amazon seller i
00:06:06 00:06:10 would totally use this like like this is
00:06:08 00:06:11 a great place to start cabinet hardware
00:06:10 00:06:14 this is not like
00:06:11 00:06:15 something that is you know very sexy of
00:06:14 00:06:17 a product but if you think about it yeah
00:06:15 00:06:19 people make cabinets and stuff but
00:06:17 00:06:21 different people want different kind of
00:06:19 00:06:23 door handles and so now you can see hey
00:06:21 00:06:25 look at this maybe there's these half
00:06:23 00:06:27 moon shaped door handles is something
00:06:25 00:06:27 that's trending i'm going to keep
00:06:27 00:06:29 clicking here because i want to find
00:06:27 00:06:31 something like some something
00:06:29 00:06:33 interesting here here's great a lot of
00:06:31 00:06:36 fashion stuff on amazon that is trending
00:06:33 00:06:37 and we we read stories on amazon about
00:06:36 00:06:39 how they're really trying to focus on
00:06:37 00:06:40 the fashion industry so if you're in
00:06:39 00:06:42 that niche i would go down this rabbit
00:06:40 00:06:44 trail what else do we see here falafel
00:06:42 00:06:46 recipe now this one i know has some i've
00:06:44 00:06:47 gone down this rabbit trail before
00:06:46 00:06:49 there's some very interesting cookware
00:06:47 00:06:51 things on this
00:06:49 00:06:53 let's just give you guys an idea
00:06:51 00:06:55 dragonfly tattoo
00:06:53 00:06:56 a lot of temporary tattoos people are
00:06:55 00:06:58 selling on amazon that could be
00:06:56 00:07:00 interesting i want to find something i
00:06:58 00:07:02 want to like really start going down so
00:07:00 00:07:05 these are the keywords that are trending
00:07:02 00:07:06 in pinterest yeah let me let me show you
00:07:05 00:07:08 what that is so i'm going to open this
00:07:06 00:07:10 in pinterest
00:07:08 00:07:12 let me open it in a new window hold on
00:07:10 00:07:15 copy this link
00:07:12 00:07:17 and then let me go to pinterest and this
00:07:15 00:07:18 actually just clicks over if you have it
00:07:17 00:07:19 but i've got some chrome issues here
00:07:18 00:07:22 that's why it's going here but this
00:07:19 00:07:24 takes us to pinterest trends and so what
00:07:22 00:07:26 we can start doing is we can see that
00:07:24 00:07:27 from this date to this date auburn hair
00:07:26 00:07:30 color
00:07:27 00:07:31 is trending up around this date right
00:07:30 00:07:33 here at the end of december so what you
00:07:31 00:07:35 would do is you would see what are the
00:07:33 00:07:37 related trends that are trending up
00:07:35 00:07:40 along with that like red brown hair hair
00:07:37 00:07:42 color auburn but if you guys have never
00:07:40 00:07:44 seen pinterest trends this is what it is
00:07:42 00:07:47 and again this doesn't require helium 10
00:07:44 00:07:49 access or any paid accounts anybody can
00:07:47 00:07:51 go in here trends.pinterest.com
00:07:49 00:07:53 so if i wanted to click dark auburn hair
00:07:51 00:07:56 i could see now a
00:07:53 00:07:57 a kind of comparison of these two
00:07:56 00:07:58 keywords
00:07:57 00:08:00 on pinterest so that's kind of like a
00:07:58 00:08:02 little pinterest hack right here
00:08:00 00:08:04 this scale is only from 0 to 100 it
00:08:02 00:08:05 doesn't mean there's only 100 searches
00:08:04 00:08:08 it's just kind of like a scale so to
00:08:05 00:08:10 really understand how pinterest like
00:08:08 00:08:12 search volume works you have to kind of
00:08:10 00:08:14 select two different keywords and
00:08:12 00:08:17 compare it so what we're doing in helium
00:08:14 00:08:20 10 is we are finding the top trending
00:08:17 00:08:21 ones that trended anytime in the last
00:08:20 00:08:22 three or four weeks
00:08:21 00:08:24 so
00:08:22 00:08:27 diy decor like this sounds like you know
00:08:24 00:08:28 like i already see this pompous grass
00:08:27 00:08:30 thing and this is something that's
00:08:28 00:08:32 definitely along the lines of what might
00:08:30 00:08:34 be trending on amazon as well so let's
00:08:32 00:08:36 take a look at this we can see it
00:08:34 00:08:38 trending up a little bit last month what
00:08:36 00:08:40 this means right here is popular pins
00:08:38 00:08:43 these are some of the things that are
00:08:40 00:08:46 trending on pinterest itself
00:08:43 00:08:48 for this exact search term but one thing
00:08:46 00:08:49 that's interesting is that we actually
00:08:48 00:08:51 have a chrome extension the same one
00:08:49 00:08:54 that you guys use for x-ray and things
00:08:51 00:08:56 like that on amazon you can actually run
00:08:54 00:08:59 it here on the pinterest page to see
00:08:56 00:09:01 what is going on on amazon like is it
00:08:59 00:09:04 trending on amazon yet so let me go
00:09:01 00:09:05 ahead and hit analyze product demand diy
00:09:04 00:09:07 decor and here we go so we can say like
00:09:05 00:09:09 you know what not many people are
00:09:07 00:09:10 searching diy decor
00:09:09 00:09:12 on
00:09:10 00:09:14 on amazon like it's estimated only 80
00:09:12 00:09:16 searches a month but then look at this
00:09:14 00:09:18 this is how we start going into those
00:09:16 00:09:19 into those rabbit trails look at this
00:09:18 00:09:21 what helium 10 is doing is kind of
00:09:19 00:09:23 expanding out that keyword and seeing
00:09:21 00:09:26 are there any other keywords that have
00:09:23 00:09:28 diy decor in it that's trending uh glass
00:09:26 00:09:29 bottle decor ideas
00:09:28 00:09:32 all right
00:09:29 00:09:33 like if this is not a long tail keyword
00:09:32 00:09:35 i don't know what it is i mean that's
00:09:33 00:09:37 crazy if somebody is literally typing
00:09:35 00:09:39 out that long thing
00:09:37 00:09:40 they definitely are probably somebody
00:09:39 00:09:42 who's ready to buy because they know
00:09:40 00:09:44 exactly what they want um you can see
00:09:42 00:09:47 some of these others are trending like
00:09:44 00:09:48 anything uh pops out to you here i think
00:09:47 00:09:51 the the wall
00:09:48 00:09:53 diy i know that definitely people are
00:09:51 00:09:57 interested in
00:09:53 00:09:59 making some cool art on their walls so
00:09:57 00:10:01 that is go ahead and type that in here
00:09:59 00:10:02 wall diy decor let's see some of the
00:10:01 00:10:04 things that are trending and so again
00:10:02 00:10:06 like how do we start this we started by
00:10:04 00:10:08 by spinning a wheel right and then we
00:10:06 00:10:10 came up with diy decor we went to
00:10:08 00:10:11 pinterest trends took a look what's
00:10:10 00:10:14 going on there and then i ran the helium
00:10:11 00:10:15 10 demand analyzer and you see like
00:10:14 00:10:17 already we just have clicked three
00:10:15 00:10:19 things and we're already like so far
00:10:17 00:10:20 from that very first thing that we found
00:10:19 00:10:22 but each of these could be product ideas
00:10:20 00:10:25 like um
00:10:22 00:10:27 i love this uh this 3d cat wall stikers
00:10:25 00:10:29 oh it's got good reviews got a lot of
00:10:27 00:10:31 reviews too yeah my goodness 1200
00:10:29 00:10:32 reviews it seems like this is just
00:10:31 00:10:35 another it's just another way to do
00:10:32 00:10:37 product research and so for those of you
00:10:35 00:10:38 who are stuck with product research
00:10:37 00:10:39 you're having a hard time framing
00:10:38 00:10:42 products this could be just a new
00:10:39 00:10:44 approach that allows you to discover
00:10:42 00:10:46 some something different because if you
00:10:44 00:10:47 got if if what you're doing isn't
00:10:46 00:10:48 working and you haven't found a product
00:10:47 00:10:50 and it's been months then you got to
00:10:48 00:10:52 change your approach and so this might
00:10:50 00:10:54 just be another approach
00:10:52 00:10:56 one of the biggest obstacles is just
00:10:54 00:10:58 where to start when you're doing product
00:10:56 00:11:00 research and again i i'm not going to
00:10:58 00:11:01 say here that the helium 10 tools or
00:11:00 00:11:02 there's many other tools out there that
00:11:01 00:11:05 aren't helium 10 that that have
00:11:02 00:11:06 traditional product finders those are
00:11:05 00:11:08 always to the end of time going to be
00:11:06 00:11:10 great ways to find product research but
00:11:08 00:11:12 for those of you who are more creative
00:11:10 00:11:14 or want to find maybe more unique ideas
00:11:12 00:11:16 or really get at the beginning of a
00:11:14 00:11:17 trend you know um a lot of the
00:11:16 00:11:19 traditional tools out there including
00:11:17 00:11:21 healing intense kind of based on things
00:11:19 00:11:24 that it's already trending on amazon
00:11:21 00:11:26 there's just not enough competitors yet
00:11:24 00:11:28 but some of you guys you know i'm one of
00:11:26 00:11:30 these people like i actually don't like
00:11:28 00:11:32 going into the ones where there's like 5
00:11:30 00:11:33 or 10 or 15 established sellers on the
00:11:32 00:11:35 opposite side there's people i'm not
00:11:33 00:11:36 saying this is wrong
00:11:35 00:11:38 they like that because it gives them
00:11:36 00:11:40 more confidence like hey this obviously
00:11:38 00:11:42 is is selling great but maybe some of
00:11:40 00:11:44 you guys out there are like me where i
00:11:42 00:11:45 want to be the first you know on amazon
00:11:44 00:11:47 with something or i want to like
00:11:45 00:11:48 dominate the market you know so to do
00:11:47 00:11:50 that you can't really use the
00:11:48 00:11:52 traditional way of searching because by
00:11:50 00:11:54 definition those things are already on
00:11:52 00:11:56 amazon i like to get on the stuff that's
00:11:54 00:11:58 trending on etsy and pinterest even
00:11:56 00:12:00 before it gets on amazon because it's so
00:11:58 00:12:02 valuable to be the first person uh you
00:12:00 00:12:03 know to have like a new trending thing
00:12:02 00:12:05 because you're going to have the most
00:12:03 00:12:07 reviews even when everybody tries to
00:12:05 00:12:08 copy your idea or something you're the
00:12:07 00:12:09 first one there you're going to have the
00:12:08 00:12:11 most reviews you've got the most history
00:12:09 00:12:13 and and you can you know that's a great
00:12:11 00:12:14 way to crush the competition long term
00:12:13 00:12:15 yeah i love that
00:12:14 00:12:17 so you know
00:12:15 00:12:21 i guess just on the topic of product
00:12:17 00:12:22 research how has it changed in 2022 so
00:12:21 00:12:24 people who are just getting started with
00:12:22 00:12:26 their amazon business is there anything
00:12:24 00:12:28 different and is there any other than
00:12:26 00:12:31 the pinterest are there any other new
00:12:28 00:12:33 approaches maybe anything else in helium
00:12:31 00:12:35 10 that you guys are doing for product
00:12:33 00:12:37 research for product research one of the
00:12:35 00:12:38 biggest differences on something that
00:12:37 00:12:41 maybe i didn't tok about the last time
00:12:38 00:12:43 i was i was on your channel is launching
00:12:41 00:12:44 is becoming more difficult for some all
00:12:43 00:12:46 right again i'm not trying to scare
00:12:44 00:12:47 anybody out there i still think selling
00:12:46 00:12:51 on amazon is the absolute best way to go
00:12:47 00:12:52 in 2022 but back in the days we do we
00:12:51 00:12:54 would have these tikniques that we
00:12:52 00:12:57 would call you know like search find buy
00:12:54 00:12:59 or two-step urls and things like that
00:12:57 00:13:01 and so those now you know as of just a
00:12:59 00:13:03 couple of months ago now are not are
00:13:01 00:13:04 frowned upon by amazon like officially
00:13:03 00:13:05 you know there's always people who oh
00:13:04 00:13:07 yeah i think amazon doesn't like it but
00:13:05 00:13:10 in actuality they never said anything
00:13:07 00:13:12 about it until two months ago so now
00:13:10 00:13:15 some other tikniques for launch
00:13:12 00:13:16 it actually now starts in the product
00:13:15 00:13:18 research
00:13:16 00:13:20 phase and so one of these things is
00:13:18 00:13:22 something we call like um the uh we or
00:13:20 00:13:23 we made up this name it's not official
00:13:22 00:13:25 amazon term we call it like the maldives
00:13:23 00:13:27 honeymoon effect this is something we
00:13:25 00:13:30 started like two two years ago where we
00:13:27 00:13:32 discovered how how important it was to
00:13:30 00:13:34 for for certain keywords if you want to
00:13:32 00:13:37 get to page one that you are one of the
00:13:34 00:13:40 only ones that has that keyword
00:13:37 00:13:42 in the title in phrase form like it was
00:13:40 00:13:45 so easy to get to page one if like let's
00:13:42 00:13:47 say um the keyword is coffin shelf and
00:13:45 00:13:49 you had it in that phrase form in your
00:13:47 00:13:51 title but when you type in coffin shelf
00:13:49 00:13:54 on amazon and go there almost nobody
00:13:51 00:13:57 else has coffin shelf in their name so
00:13:54 00:13:59 that's important for launch but now when
00:13:57 00:14:01 you're doing product research it's great
00:13:59 00:14:03 to look at that so that you're starting
00:14:01 00:14:05 your launch preparation even when before
00:14:03 00:14:08 you pick the product so for example like
00:14:05 00:14:10 if i'm searching for you know d uh wall
00:14:08 00:14:13 diy decor
00:14:10 00:14:15 and and now on this page nobody has that
00:14:13 00:14:16 keyword in in their listing that when
00:14:15 00:14:18 i'm still in the product research phase
00:14:16 00:14:20 but i'm getting excited now because i'm
00:14:18 00:14:23 like man if i actually do launch this
00:14:20 00:14:24 product and i put that in my listing hey
00:14:23 00:14:25 it's going to be
00:14:24 00:14:27 a lot easier for me to get to page one
00:14:25 00:14:28 so i think that's one of the things i
00:14:27 00:14:30 think that people haven't really done
00:14:28 00:14:33 over the last couple years but in 2022
00:14:30 00:14:35 is gonna be important is hey take a look
00:14:33 00:14:38 at that keyword and if very few people
00:14:35 00:14:40 have another title um that you know
00:14:38 00:14:43 could signify opportunity for you
00:14:40 00:14:45 that's great that's good to know um
00:14:43 00:14:46 are you able to for those who don't who
00:14:45 00:14:49 aren't familiar with helium 10 just
00:14:46 00:14:52 really briefly go over some of the other
00:14:49 00:14:54 tools in the suite for product research
00:14:52 00:14:56 just quickly go over them to show that
00:14:54 00:14:57 there's a lot that helium 10 has to
00:14:56 00:14:59 offer when it comes to the product
00:14:57 00:15:01 research phase
00:14:59 00:15:03 yeah absolutely i can i'm gonna share my
00:15:01 00:15:05 screen here one thing that's interesting
00:15:03 00:15:07 that you know i think people should also
00:15:05 00:15:10 start considering is during the pandemic
00:15:07 00:15:12 people like exponentially wanted to
00:15:10 00:15:14 start selling on walmart
00:15:12 00:15:17 as well because like a lot of people got
00:15:14 00:15:19 stopped selling on amazon um during the
00:15:17 00:15:20 pandemic or during certain times where
00:15:19 00:15:23 if they didn't have like an essential
00:15:20 00:15:26 item so a lot of our research tools now
00:15:23 00:15:29 like x-ray and cerebral and magnet you
00:15:26 00:15:31 guys will also see that it now works on
00:15:29 00:15:33 uh walmart so you know we'll have a
00:15:31 00:15:35 little green symbol here like cerebro
00:15:33 00:15:36 magnet uh profits uh and then like i
00:15:35 00:15:39 said the chrome extension these all now
00:15:36 00:15:41 work on walmart the same way that it
00:15:39 00:15:44 works on on amazon products so just keep
00:15:41 00:15:46 that in mind is don't just be an amazon
00:15:44 00:15:48 seller be an e-commerce seller you know
00:15:46 00:15:50 whether that means selling on walmart
00:15:48 00:15:52 selling on shopify selling on etsy or
00:15:50 00:15:53 things like that absolutely start
00:15:52 00:15:55 exploring other marketplaces so the
00:15:53 00:15:57 first thing that's kind of like new um
00:15:55 00:15:58 but as far as the other tools that we
00:15:57 00:16:01 have especially for product research we
00:15:58 00:16:03 have black box um and we have different
00:16:01 00:16:05 tools in black box and that thing that i
00:16:03 00:16:08 just mentioned about title density i can
00:16:05 00:16:10 actually go into a black box and see are
00:16:08 00:16:12 there keywords where not many people
00:16:10 00:16:13 have it in the title like for example i
00:16:12 00:16:16 can say hey give me a keyword that
00:16:13 00:16:19 searched for at least 5 000 times maybe
00:16:16 00:16:22 max 20 000 times you want to throw out a
00:16:19 00:16:24 couple categories here okay how about uh
00:16:22 00:16:25 baby
00:16:24 00:16:27 baby all right
00:16:25 00:16:29 electronics
00:16:27 00:16:32 electronics where we have electronics
00:16:29 00:16:34 one more and home and kitchen home and
00:16:32 00:16:36 kitchen that's my personal favorite all
00:16:34 00:16:38 right so i can say here
00:16:36 00:16:40 uh you know maybe the price is between
00:16:38 00:16:44 you know the retail price is between 20
00:16:40 00:16:46 and 75 dollars um and then what i'd want
00:16:44 00:16:47 to do is go title density let me go a
00:16:46 00:16:50 maximum of
00:16:47 00:16:52 like five that means no more than five
00:16:50 00:16:55 listings on page one the last time we
00:16:52 00:16:57 checked have that exact keyword in
00:16:55 00:16:59 phrase form in their title and there's
00:16:57 00:17:02 tons here let me actually do a a word
00:16:59 00:17:07 count of two minimum take out some of
00:17:02 00:17:08 those one word ones all right so
00:17:07 00:17:11 i mean i have no idea what a temporal
00:17:08 00:17:14 thermometer is uh but you know there's
00:17:11 00:17:16 only three people right here have that
00:17:14 00:17:18 in their title so like this is something
00:17:16 00:17:19 that searched for 10 000 times and just
00:17:18 00:17:21 to illustrate you know i always tok
00:17:19 00:17:23 about collagen peptides the tidal
00:17:21 00:17:25 density on something like collagen
00:17:23 00:17:28 peptides is like 30 meaning that out of
00:17:25 00:17:30 all the 45 or 50 listings on page one 30
00:17:28 00:17:32 of them all got the same word in there
00:17:30 00:17:33 so not to say that it's impossible to
00:17:32 00:17:36 rank but it would be really hard for you
00:17:33 00:17:37 to knock one of those uh guys off on
00:17:36 00:17:38 page one
00:17:37 00:17:40 um
00:17:38 00:17:41 coffee pour over
00:17:40 00:17:43 do you know what that is
00:17:41 00:17:46 uh i think it's a type of coffee pour
00:17:43 00:17:48 over coffee i guess it's just is that
00:17:46 00:17:50 like a brand name or is it no it's like
00:17:48 00:17:53 a type of
00:17:50 00:17:55 way of making coffee ah okay okay
00:17:53 00:17:57 so there's something interesting uh pour
00:17:55 00:17:59 over might be you know a potential
00:17:57 00:18:00 opportunity there
00:17:59 00:18:02 pillow for back pain and this is what's
00:18:00 00:18:04 amazing sometimes they're just basic
00:18:02 00:18:05 stuff that you think oh everybody's got
00:18:04 00:18:07 a there's got to be a lot of people that
00:18:05 00:18:09 have this in their title but no not
00:18:07 00:18:11 people don't have these things in in
00:18:09 00:18:14 their titles here you can show this yeah
00:18:11 00:18:14 your husband hey
00:18:17 00:18:22 bedding sets for boys
00:18:19 00:18:23 baby shusher
00:18:22 00:18:25 that is great there are i don't know
00:18:23 00:18:26 what that is but there are 12 000 people
00:18:25 00:18:28 out there who know what that is there's
00:18:26 00:18:30 5 some people who want a quiet baby i
00:18:28 00:18:32 would assume so i would assume so yeah
00:18:30 00:18:32 but i didn't know something like that
00:18:32 00:18:34 you know
00:18:32 00:18:35 existed and there's only five people who
00:18:34 00:18:37 have it in their title so so that's just
00:18:35 00:18:41 one of the the newer additions that we
00:18:37 00:18:43 have um here in in black box and
00:18:41 00:18:46 and then we have uh the supplier finder
00:18:43 00:18:47 demand analyzer so demand analyzer is
00:18:46 00:18:50 what i was showing you guys from the
00:18:47 00:18:51 pinterest page where you can go on any
00:18:50 00:18:54 pinterest page or the trends page and
00:18:51 00:18:56 then see what is the amazon demand right
00:18:54 00:18:59 that tool actually works also on any
00:18:56 00:19:00 shopify website um and it also works on
00:18:59 00:19:03 alibaba and so people are like wait a
00:19:00 00:19:05 minute alibaba for product research what
00:19:03 00:19:07 i like to do is let's say i did i was
00:19:05 00:19:09 going down that rabbit trail for diy
00:19:07 00:19:11 decor and i find some cool factory for
00:19:09 00:19:14 that but what i always do is then i'll
00:19:11 00:19:16 go to that factory's like main alibaba
00:19:14 00:19:18 page and see what else they have and i
00:19:16 00:19:21 always find stuff i'm like what even is
00:19:18 00:19:22 this like this product exists and then
00:19:21 00:19:23 what i can do is like is there any
00:19:22 00:19:26 demand for this on amazon so i'll be on
00:19:23 00:19:27 the alibaba page i'll run the the demand
00:19:26 00:19:28 analyzer and it'll show me if there's
00:19:27 00:19:31 demand and what are their products
00:19:28 00:19:32 trending for that um so that's a great
00:19:31 00:19:34 uh tool to use as well and then the last
00:19:32 00:19:37 one i said is supplier finder so let's
00:19:34 00:19:39 say i'm on amazon i'm on this baby
00:19:37 00:19:41 shusher page i can actually
00:19:39 00:19:44 use the chrome extension and hit
00:19:41 00:19:46 supplier finder and it within i'm still
00:19:44 00:19:49 on amazon it'll a new window will pop up
00:19:46 00:19:51 and it'll show me the alibaba results
00:19:49 00:19:52 for that keyword and like right there
00:19:51 00:19:53 without even having to go to the
00:19:52 00:19:55 hollywood website i can possibly find a
00:19:53 00:19:57 supplier like that so those are things i
00:19:55 00:19:59 think can help people in 2022 for
00:19:57 00:20:01 product research awesome yeah super
00:19:59 00:20:04 helpful i love using helium 10 and it's
00:20:01 00:20:06 such a popular software now i don't know
00:20:04 00:20:08 like any amazon seller who doesn't know
00:20:06 00:20:11 what helium 10 is and most are using it
00:20:08 00:20:14 so if you guys want to try helium helium
00:20:11 00:20:17 10 you can try it for 50 off for the
00:20:14 00:20:19 first three months so it's an epic deal
00:20:17 00:20:20 you can go to tatianajames.com
00:20:19 00:20:22 helium10 or click the link in the
00:20:20 00:20:25 description box below to take advantage
00:20:22 00:20:26 of that offer um but yeah once you try
00:20:25 00:20:28 it i mean there's it's not just for
00:20:26 00:20:30 product research there's so much
00:20:28 00:20:32 there right so from a beginner amazon
00:20:30 00:20:34 seller to you know as you become more
00:20:32 00:20:35 advanced you're always going to be able
00:20:34 00:20:39 to
00:20:35 00:20:40 benefit from using helium 10 suite
00:20:39 00:20:42 awesome thank you so much bradley i
00:20:40 00:20:44 appreciate your time on this uh thanks
00:20:42 00:20:46 for sharing the pinterest product
00:20:44 00:20:48 research tool and all the tips you
00:20:46 00:20:50 provided today
00:20:48 00:20:52 yeah thank you for for
00:20:50 00:20:54 having me and hopefully uh i can come on
00:20:52 00:20:55 a little bit more um a little bit more
00:20:54 00:20:56 frequently at least yeah i think it's
00:20:55 00:20:58 been like two almost two years since i
00:20:56 00:21:00 saw you last night i'd love to have you
00:20:58 00:21:02 on yeah it's been we used to do more
00:21:00 00:21:04 videos and we should get back into it
00:21:02 00:21:05 because euro is
00:21:04 00:21:06 great
00:21:05 00:21:10 thank you so much appreciate all right
00:21:06 00:21:10 thank you and have a good day everyone