Pinterest Product Research Tool For Amazon Sellers
Published on: December 2 2022 by Tatiana James
Pinterest Product Research Tool For Amazon Sellers
Table of Contents
Pinterest Product Research Tool For Amazon Sellers
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | hey bradley thank you so much for taking |
| 00:00:02 | 00:00:04 | the time to be here it's great to see |
| 00:00:03 | 00:00:06 | you again it's been a while since we've |
| 00:00:04 | 00:00:09 | had you on the channel |
| 00:00:06 | 00:00:11 | i'm here that helium 10 has a new |
| 00:00:09 | 00:00:13 | pinterest product research tool so i'm |
| 00:00:11 | 00:00:15 | really excited to hear about this |
| 00:00:13 | 00:00:18 | and learn about it |
| 00:00:15 | 00:00:20 | tell me why pinterest is the place to be |
| 00:00:18 | 00:00:22 | looking when doing product research in |
| 00:00:20 | 00:00:25 | 2022. it's a great method that i was |
| 00:00:22 | 00:00:27 | first introduced to from tim jordan when |
| 00:00:25 | 00:00:29 | we were filming the project x case study |
| 00:00:27 | 00:00:31 | on youtube and he had pointed out and |
| 00:00:29 | 00:00:32 | then when i started thinking about i was |
| 00:00:31 | 00:00:33 | like wow this makes so much sense is you |
| 00:00:32 | 00:00:35 | know |
| 00:00:33 | 00:00:36 | you can do research on amazon and i |
| 00:00:35 | 00:00:38 | still do and i'm not saying that that's |
| 00:00:36 | 00:00:40 | a bad method you know just trying to |
| 00:00:38 | 00:00:42 | find products the traditional way but |
| 00:00:40 | 00:00:43 | what you see on amazon that's kind of |
| 00:00:42 | 00:00:45 | like been around for a while because you |
| 00:00:43 | 00:00:47 | think about if you have an idea to sell |
| 00:00:45 | 00:00:48 | something on amazon you can't just like |
| 00:00:47 | 00:00:50 | put it up on amazon the next day you |
| 00:00:48 | 00:00:52 | know you got to go get samples you got |
| 00:00:50 | 00:00:53 | to develop it you got to ship it and you |
| 00:00:52 | 00:00:56 | know we all know how long that takes |
| 00:00:53 | 00:00:58 | nowadays so what you're seeing on amazon |
| 00:00:56 | 00:00:59 | like a live listing somebody probably |
| 00:00:58 | 00:01:01 | had that idea six months ago it just |
| 00:00:59 | 00:01:03 | took that long to actually get there and |
| 00:01:01 | 00:01:05 | then you think about etsy is another |
| 00:01:03 | 00:01:07 | step etsy is a little bit faster than |
| 00:01:05 | 00:01:09 | amazon for trends if it's something that |
| 00:01:07 | 00:01:11 | can be homemade because if you have some |
| 00:01:09 | 00:01:13 | idea about some cool shelve or some cool |
| 00:01:11 | 00:01:14 | you know home decor item you make it in |
| 00:01:13 | 00:01:16 | your back |
| 00:01:14 | 00:01:18 | garage or whatever the etsy sellers do |
| 00:01:16 | 00:01:19 | and literally you can have something |
| 00:01:18 | 00:01:21 | live like a couple weeks later after |
| 00:01:19 | 00:01:23 | your idea so that's a great way to look |
| 00:01:21 | 00:01:26 | for research the the one that really is |
| 00:01:23 | 00:01:28 | is with the trends though is pinterest |
| 00:01:26 | 00:01:29 | because you have an idea about something |
| 00:01:28 | 00:01:31 | new |
| 00:01:29 | 00:01:32 | you pin it like in one minute and so |
| 00:01:31 | 00:01:34 | like what you see on pinterest |
| 00:01:32 | 00:01:35 | especially the newer stuff |
| 00:01:34 | 00:01:37 | it's not like you have to get it |
| 00:01:35 | 00:01:38 | developed for six months in china or |
| 00:01:37 | 00:01:40 | something it's literally what is |
| 00:01:38 | 00:01:41 | trending right now so that was how we |
| 00:01:40 | 00:01:43 | found the original coffin shelf that |
| 00:01:41 | 00:01:45 | we've now sold hundreds of thousands of |
| 00:01:43 | 00:01:48 | dollars on is we just went down this |
| 00:01:45 | 00:01:50 | rabbit uh trail where we had typed in |
| 00:01:48 | 00:01:52 | sugar skulls or something and then we're |
| 00:01:50 | 00:01:53 | like wow look at this the gothic decor |
| 00:01:52 | 00:01:55 | seems to be a theme let's type into |
| 00:01:53 | 00:01:57 | pinterest gothic decor and eventually we |
| 00:01:55 | 00:01:59 | found this coffin shelf where we're like |
| 00:01:57 | 00:02:01 | oh man nobody's got this |
| 00:01:59 | 00:02:02 | on amazon but look how many people are |
| 00:02:01 | 00:02:04 | toking about this on etsy and pinterest |
| 00:02:02 | 00:02:05 | so we're like let's do this and sure |
| 00:02:04 | 00:02:08 | enough we we've dominated that niche so |
| 00:02:05 | 00:02:09 | it's a great place to find trends that |
| 00:02:08 | 00:02:10 | actually makes a lot of sense because |
| 00:02:09 | 00:02:12 | yeah it makes sense that you know when |
| 00:02:10 | 00:02:14 | you're looking on amazon this has taken |
| 00:02:12 | 00:02:15 | months for people to get their products |
| 00:02:14 | 00:02:17 | out there when you're looking at |
| 00:02:15 | 00:02:20 | pinterest you get a good grasp on what |
| 00:02:17 | 00:02:21 | the consumer is interested in at the |
| 00:02:20 | 00:02:23 | very least you know they're pinning |
| 00:02:21 | 00:02:24 | things maybe they're not buying them but |
| 00:02:23 | 00:02:25 | they're pinning them because that's what |
| 00:02:24 | 00:02:27 | they're interested in and maybe that you |
| 00:02:25 | 00:02:29 | can catch on to some really interesting |
| 00:02:27 | 00:02:32 | trends and therefore get a lot of unique |
| 00:02:29 | 00:02:34 | ideas that you could then later take and |
| 00:02:32 | 00:02:36 | research and see how they might do on on |
| 00:02:34 | 00:02:38 | amazon exactly like and then the one |
| 00:02:36 | 00:02:40 | thing that i didn't know but i don't i |
| 00:02:38 | 00:02:42 | don't even think i |
| 00:02:40 | 00:02:43 | i knew about this during project x but |
| 00:02:42 | 00:02:45 | have you ever heard of |
| 00:02:43 | 00:02:47 | trends.pinterest.com |
| 00:02:45 | 00:02:48 | yeah yeah yeah so that's like i didn't |
| 00:02:47 | 00:02:49 | even know that existed you know like i |
| 00:02:48 | 00:02:51 | was |
| 00:02:49 | 00:02:52 | one year ago years old when i knew that |
| 00:02:51 | 00:02:54 | existed but that's a website that |
| 00:02:52 | 00:02:55 | anybody can go to you know so all you |
| 00:02:54 | 00:02:56 | guys watch out there go to |
| 00:02:55 | 00:02:59 | trends.pinterest.com |
| 00:02:56 | 00:03:01 | and you can kind of actually see |
| 00:02:59 | 00:03:03 | uh kind of a version of search volume |
| 00:03:01 | 00:03:04 | you know on what is trending like the |
| 00:03:03 | 00:03:06 | last week or last two weeks and you can |
| 00:03:04 | 00:03:07 | see the history of it and so that was |
| 00:03:06 | 00:03:09 | kind of like the origin of this tool |
| 00:03:07 | 00:03:11 | that we're going to go over is we found |
| 00:03:09 | 00:03:13 | a way to kind of capture that search |
| 00:03:11 | 00:03:15 | volume on pinterest and then seeing what |
| 00:03:13 | 00:03:17 | are the most commonly trending things in |
| 00:03:15 | 00:03:18 | like the last two or three weeks based |
| 00:03:17 | 00:03:20 | on this it's not just you know we're |
| 00:03:18 | 00:03:22 | guessing what is trending but we're |
| 00:03:20 | 00:03:24 | using this trend uh pinterest trends |
| 00:03:22 | 00:03:26 | database and people i'm seeing are |
| 00:03:24 | 00:03:28 | finding like the most off-the-wall ideas |
| 00:03:26 | 00:03:29 | that they're now able to crush it on for |
| 00:03:28 | 00:03:31 | for amazon or whatever marketplace |
| 00:03:29 | 00:03:33 | they're selling on that's great now i |
| 00:03:31 | 00:03:35 | know pinterest the demographic is |
| 00:03:33 | 00:03:37 | predominantly female |
| 00:03:35 | 00:03:39 | are there certain product categories |
| 00:03:37 | 00:03:41 | that you know if you haven't that would |
| 00:03:39 | 00:03:43 | be better suited for doing research on |
| 00:03:41 | 00:03:44 | pinterest i'd say it's a lot of like a |
| 00:03:43 | 00:03:47 | home decor items like you're not going |
| 00:03:44 | 00:03:49 | to find a lot of um electronics |
| 00:03:47 | 00:03:51 | necessarily uh you know comparatively to |
| 00:03:49 | 00:03:54 | these others or or perhaps you know |
| 00:03:51 | 00:03:55 | collectibles it's not exactly that uh |
| 00:03:54 | 00:03:57 | you know like sports cards it's not |
| 00:03:55 | 00:04:00 | really trending on there or supplements |
| 00:03:57 | 00:04:02 | or groceries you know but what you see |
| 00:04:00 | 00:04:03 | on pinterest is is still you know even |
| 00:04:02 | 00:04:05 | though yes you're right it's |
| 00:04:03 | 00:04:07 | predominantly a female but still there's |
| 00:04:05 | 00:04:09 | a wide variety of things and then the |
| 00:04:07 | 00:04:11 | reason why is what you find in pinterest |
| 00:04:09 | 00:04:12 | is not necessarily going to be a product |
| 00:04:11 | 00:04:13 | you know people don't like just |
| 00:04:12 | 00:04:15 | necessarily pin products but it's these |
| 00:04:13 | 00:04:17 | ideas even the tool that we have that |
| 00:04:15 | 00:04:19 | we're going to show you might see some |
| 00:04:17 | 00:04:20 | things like recipes or things like that |
| 00:04:19 | 00:04:21 | that is trending on pinterest but you |
| 00:04:20 | 00:04:23 | might well |
| 00:04:21 | 00:04:26 | what does that have to do with amazon |
| 00:04:23 | 00:04:28 | but don't discount those because to me |
| 00:04:26 | 00:04:30 | pinterest is all about the starting that |
| 00:04:28 | 00:04:33 | rabbit trail like sure if if i see a |
| 00:04:30 | 00:04:34 | recipe of some like brand new dish |
| 00:04:33 | 00:04:36 | that's trending i'm not just going to |
| 00:04:34 | 00:04:38 | discount that and say oh that's you know |
| 00:04:36 | 00:04:40 | that's not amazon product first of all |
| 00:04:38 | 00:04:41 | maybe you can make a kdp recipe book for |
| 00:04:40 | 00:04:43 | that but second of all as far as |
| 00:04:41 | 00:04:44 | physical products go |
| 00:04:43 | 00:04:47 | what what is this maybe it's a new kind |
| 00:04:44 | 00:04:49 | of cake recipe or something guess what |
| 00:04:47 | 00:04:52 | that cake might need a special dish to |
| 00:04:49 | 00:04:53 | display it and or maybe a a special box |
| 00:04:52 | 00:04:55 | for delivery there's all these different |
| 00:04:53 | 00:04:57 | ideas that can come so just because it |
| 00:04:55 | 00:04:59 | says recipe on pinterest don't think |
| 00:04:57 | 00:05:01 | that that's irrelevant to amazon guys |
| 00:04:59 | 00:05:03 | like that could start you down this |
| 00:05:01 | 00:05:04 | trail of researching the things related |
| 00:05:03 | 00:05:06 | to it and that could end up being a |
| 00:05:04 | 00:05:08 | product that's so true all right well |
| 00:05:06 | 00:05:11 | why don't you show us what this tool |
| 00:05:08 | 00:05:13 | looks like and show us all the deets |
| 00:05:11 | 00:05:14 | sure for those of you who have a helium |
| 00:05:13 | 00:05:15 | 10 even if you don't you can sign up for |
| 00:05:14 | 00:05:17 | a free account you get like at least |
| 00:05:15 | 00:05:19 | kind of three spins a day and i say |
| 00:05:17 | 00:05:21 | spins because the way this tool works is |
| 00:05:19 | 00:05:22 | kind of like a slot machine you know |
| 00:05:21 | 00:05:24 | like we're going through our database of |
| 00:05:22 | 00:05:26 | the top trending things things with the |
| 00:05:24 | 00:05:28 | increasing trajectory of search volume |
| 00:05:26 | 00:05:30 | on pinterest over the last three weeks |
| 00:05:28 | 00:05:32 | so once you sign up with your helium 10 |
| 00:05:30 | 00:05:33 | account and again you can do this on |
| 00:05:32 | 00:05:35 | free if you have platinum it's kind of |
| 00:05:33 | 00:05:37 | unlimited how many spins you can take |
| 00:05:35 | 00:05:40 | but you scroll down here to where it |
| 00:05:37 | 00:05:41 | says research a keyword and then here's |
| 00:05:40 | 00:05:43 | our little slot machine i guess you |
| 00:05:41 | 00:05:45 | could call it and you just click here |
| 00:05:43 | 00:05:47 | and then it will you know show something |
| 00:05:45 | 00:05:49 | like for example here cheddar broccoli |
| 00:05:47 | 00:05:50 | soup now you know maybe you're like you |
| 00:05:49 | 00:05:52 | know what i don't want to get into the |
| 00:05:50 | 00:05:55 | kitchen decor so maybe there's a product |
| 00:05:52 | 00:05:56 | idea here for some special kind of bowls |
| 00:05:55 | 00:05:58 | that are used or maybe i don't want to |
| 00:05:56 | 00:06:00 | make a kdp book that's fine just go |
| 00:05:58 | 00:06:03 | ahead and spin again and it's usually |
| 00:06:00 | 00:06:05 | like after like 10 or 15 tries i always |
| 00:06:03 | 00:06:06 | find something i'm like man |
| 00:06:05 | 00:06:08 | if i was a full-time amazon seller i |
| 00:06:06 | 00:06:10 | would totally use this like like this is |
| 00:06:08 | 00:06:11 | a great place to start cabinet hardware |
| 00:06:10 | 00:06:14 | this is not like |
| 00:06:11 | 00:06:15 | something that is you know very sexy of |
| 00:06:14 | 00:06:17 | a product but if you think about it yeah |
| 00:06:15 | 00:06:19 | people make cabinets and stuff but |
| 00:06:17 | 00:06:21 | different people want different kind of |
| 00:06:19 | 00:06:23 | door handles and so now you can see hey |
| 00:06:21 | 00:06:25 | look at this maybe there's these half |
| 00:06:23 | 00:06:27 | moon shaped door handles is something |
| 00:06:25 | 00:06:27 | that's trending i'm going to keep |
| 00:06:27 | 00:06:29 | clicking here because i want to find |
| 00:06:27 | 00:06:31 | something like some something |
| 00:06:29 | 00:06:33 | interesting here here's great a lot of |
| 00:06:31 | 00:06:36 | fashion stuff on amazon that is trending |
| 00:06:33 | 00:06:37 | and we we read stories on amazon about |
| 00:06:36 | 00:06:39 | how they're really trying to focus on |
| 00:06:37 | 00:06:40 | the fashion industry so if you're in |
| 00:06:39 | 00:06:42 | that niche i would go down this rabbit |
| 00:06:40 | 00:06:44 | trail what else do we see here falafel |
| 00:06:42 | 00:06:46 | recipe now this one i know has some i've |
| 00:06:44 | 00:06:47 | gone down this rabbit trail before |
| 00:06:46 | 00:06:49 | there's some very interesting cookware |
| 00:06:47 | 00:06:51 | things on this |
| 00:06:49 | 00:06:53 | let's just give you guys an idea |
| 00:06:51 | 00:06:55 | dragonfly tattoo |
| 00:06:53 | 00:06:56 | a lot of temporary tattoos people are |
| 00:06:55 | 00:06:58 | selling on amazon that could be |
| 00:06:56 | 00:07:00 | interesting i want to find something i |
| 00:06:58 | 00:07:02 | want to like really start going down so |
| 00:07:00 | 00:07:05 | these are the keywords that are trending |
| 00:07:02 | 00:07:06 | in pinterest yeah let me let me show you |
| 00:07:05 | 00:07:08 | what that is so i'm going to open this |
| 00:07:06 | 00:07:10 | in pinterest |
| 00:07:08 | 00:07:12 | let me open it in a new window hold on |
| 00:07:10 | 00:07:15 | copy this link |
| 00:07:12 | 00:07:17 | and then let me go to pinterest and this |
| 00:07:15 | 00:07:18 | actually just clicks over if you have it |
| 00:07:17 | 00:07:19 | but i've got some chrome issues here |
| 00:07:18 | 00:07:22 | that's why it's going here but this |
| 00:07:19 | 00:07:24 | takes us to pinterest trends and so what |
| 00:07:22 | 00:07:26 | we can start doing is we can see that |
| 00:07:24 | 00:07:27 | from this date to this date auburn hair |
| 00:07:26 | 00:07:30 | color |
| 00:07:27 | 00:07:31 | is trending up around this date right |
| 00:07:30 | 00:07:33 | here at the end of december so what you |
| 00:07:31 | 00:07:35 | would do is you would see what are the |
| 00:07:33 | 00:07:37 | related trends that are trending up |
| 00:07:35 | 00:07:40 | along with that like red brown hair hair |
| 00:07:37 | 00:07:42 | color auburn but if you guys have never |
| 00:07:40 | 00:07:44 | seen pinterest trends this is what it is |
| 00:07:42 | 00:07:47 | and again this doesn't require helium 10 |
| 00:07:44 | 00:07:49 | access or any paid accounts anybody can |
| 00:07:47 | 00:07:51 | go in here trends.pinterest.com |
| 00:07:49 | 00:07:53 | so if i wanted to click dark auburn hair |
| 00:07:51 | 00:07:56 | i could see now a |
| 00:07:53 | 00:07:57 | a kind of comparison of these two |
| 00:07:56 | 00:07:58 | keywords |
| 00:07:57 | 00:08:00 | on pinterest so that's kind of like a |
| 00:07:58 | 00:08:02 | little pinterest hack right here |
| 00:08:00 | 00:08:04 | this scale is only from 0 to 100 it |
| 00:08:02 | 00:08:05 | doesn't mean there's only 100 searches |
| 00:08:04 | 00:08:08 | it's just kind of like a scale so to |
| 00:08:05 | 00:08:10 | really understand how pinterest like |
| 00:08:08 | 00:08:12 | search volume works you have to kind of |
| 00:08:10 | 00:08:14 | select two different keywords and |
| 00:08:12 | 00:08:17 | compare it so what we're doing in helium |
| 00:08:14 | 00:08:20 | 10 is we are finding the top trending |
| 00:08:17 | 00:08:21 | ones that trended anytime in the last |
| 00:08:20 | 00:08:22 | three or four weeks |
| 00:08:21 | 00:08:24 | so |
| 00:08:22 | 00:08:27 | diy decor like this sounds like you know |
| 00:08:24 | 00:08:28 | like i already see this pompous grass |
| 00:08:27 | 00:08:30 | thing and this is something that's |
| 00:08:28 | 00:08:32 | definitely along the lines of what might |
| 00:08:30 | 00:08:34 | be trending on amazon as well so let's |
| 00:08:32 | 00:08:36 | take a look at this we can see it |
| 00:08:34 | 00:08:38 | trending up a little bit last month what |
| 00:08:36 | 00:08:40 | this means right here is popular pins |
| 00:08:38 | 00:08:43 | these are some of the things that are |
| 00:08:40 | 00:08:46 | trending on pinterest itself |
| 00:08:43 | 00:08:48 | for this exact search term but one thing |
| 00:08:46 | 00:08:49 | that's interesting is that we actually |
| 00:08:48 | 00:08:51 | have a chrome extension the same one |
| 00:08:49 | 00:08:54 | that you guys use for x-ray and things |
| 00:08:51 | 00:08:56 | like that on amazon you can actually run |
| 00:08:54 | 00:08:59 | it here on the pinterest page to see |
| 00:08:56 | 00:09:01 | what is going on on amazon like is it |
| 00:08:59 | 00:09:04 | trending on amazon yet so let me go |
| 00:09:01 | 00:09:05 | ahead and hit analyze product demand diy |
| 00:09:04 | 00:09:07 | decor and here we go so we can say like |
| 00:09:05 | 00:09:09 | you know what not many people are |
| 00:09:07 | 00:09:10 | searching diy decor |
| 00:09:09 | 00:09:12 | on |
| 00:09:10 | 00:09:14 | on amazon like it's estimated only 80 |
| 00:09:12 | 00:09:16 | searches a month but then look at this |
| 00:09:14 | 00:09:18 | this is how we start going into those |
| 00:09:16 | 00:09:19 | into those rabbit trails look at this |
| 00:09:18 | 00:09:21 | what helium 10 is doing is kind of |
| 00:09:19 | 00:09:23 | expanding out that keyword and seeing |
| 00:09:21 | 00:09:26 | are there any other keywords that have |
| 00:09:23 | 00:09:28 | diy decor in it that's trending uh glass |
| 00:09:26 | 00:09:29 | bottle decor ideas |
| 00:09:28 | 00:09:32 | all right |
| 00:09:29 | 00:09:33 | like if this is not a long tail keyword |
| 00:09:32 | 00:09:35 | i don't know what it is i mean that's |
| 00:09:33 | 00:09:37 | crazy if somebody is literally typing |
| 00:09:35 | 00:09:39 | out that long thing |
| 00:09:37 | 00:09:40 | they definitely are probably somebody |
| 00:09:39 | 00:09:42 | who's ready to buy because they know |
| 00:09:40 | 00:09:44 | exactly what they want um you can see |
| 00:09:42 | 00:09:47 | some of these others are trending like |
| 00:09:44 | 00:09:48 | anything uh pops out to you here i think |
| 00:09:47 | 00:09:51 | the the wall |
| 00:09:48 | 00:09:53 | diy i know that definitely people are |
| 00:09:51 | 00:09:57 | interested in |
| 00:09:53 | 00:09:59 | making some cool art on their walls so |
| 00:09:57 | 00:10:01 | that is go ahead and type that in here |
| 00:09:59 | 00:10:02 | wall diy decor let's see some of the |
| 00:10:01 | 00:10:04 | things that are trending and so again |
| 00:10:02 | 00:10:06 | like how do we start this we started by |
| 00:10:04 | 00:10:08 | by spinning a wheel right and then we |
| 00:10:06 | 00:10:10 | came up with diy decor we went to |
| 00:10:08 | 00:10:11 | pinterest trends took a look what's |
| 00:10:10 | 00:10:14 | going on there and then i ran the helium |
| 00:10:11 | 00:10:15 | 10 demand analyzer and you see like |
| 00:10:14 | 00:10:17 | already we just have clicked three |
| 00:10:15 | 00:10:19 | things and we're already like so far |
| 00:10:17 | 00:10:20 | from that very first thing that we found |
| 00:10:19 | 00:10:22 | but each of these could be product ideas |
| 00:10:20 | 00:10:25 | like um |
| 00:10:22 | 00:10:27 | i love this uh this 3d cat wall stikers |
| 00:10:25 | 00:10:29 | oh it's got good reviews got a lot of |
| 00:10:27 | 00:10:31 | reviews too yeah my goodness 1200 |
| 00:10:29 | 00:10:32 | reviews it seems like this is just |
| 00:10:31 | 00:10:35 | another it's just another way to do |
| 00:10:32 | 00:10:37 | product research and so for those of you |
| 00:10:35 | 00:10:38 | who are stuck with product research |
| 00:10:37 | 00:10:39 | you're having a hard time framing |
| 00:10:38 | 00:10:42 | products this could be just a new |
| 00:10:39 | 00:10:44 | approach that allows you to discover |
| 00:10:42 | 00:10:46 | some something different because if you |
| 00:10:44 | 00:10:47 | got if if what you're doing isn't |
| 00:10:46 | 00:10:48 | working and you haven't found a product |
| 00:10:47 | 00:10:50 | and it's been months then you got to |
| 00:10:48 | 00:10:52 | change your approach and so this might |
| 00:10:50 | 00:10:54 | just be another approach |
| 00:10:52 | 00:10:56 | one of the biggest obstacles is just |
| 00:10:54 | 00:10:58 | where to start when you're doing product |
| 00:10:56 | 00:11:00 | research and again i i'm not going to |
| 00:10:58 | 00:11:01 | say here that the helium 10 tools or |
| 00:11:00 | 00:11:02 | there's many other tools out there that |
| 00:11:01 | 00:11:05 | aren't helium 10 that that have |
| 00:11:02 | 00:11:06 | traditional product finders those are |
| 00:11:05 | 00:11:08 | always to the end of time going to be |
| 00:11:06 | 00:11:10 | great ways to find product research but |
| 00:11:08 | 00:11:12 | for those of you who are more creative |
| 00:11:10 | 00:11:14 | or want to find maybe more unique ideas |
| 00:11:12 | 00:11:16 | or really get at the beginning of a |
| 00:11:14 | 00:11:17 | trend you know um a lot of the |
| 00:11:16 | 00:11:19 | traditional tools out there including |
| 00:11:17 | 00:11:21 | healing intense kind of based on things |
| 00:11:19 | 00:11:24 | that it's already trending on amazon |
| 00:11:21 | 00:11:26 | there's just not enough competitors yet |
| 00:11:24 | 00:11:28 | but some of you guys you know i'm one of |
| 00:11:26 | 00:11:30 | these people like i actually don't like |
| 00:11:28 | 00:11:32 | going into the ones where there's like 5 |
| 00:11:30 | 00:11:33 | or 10 or 15 established sellers on the |
| 00:11:32 | 00:11:35 | opposite side there's people i'm not |
| 00:11:33 | 00:11:36 | saying this is wrong |
| 00:11:35 | 00:11:38 | they like that because it gives them |
| 00:11:36 | 00:11:40 | more confidence like hey this obviously |
| 00:11:38 | 00:11:42 | is is selling great but maybe some of |
| 00:11:40 | 00:11:44 | you guys out there are like me where i |
| 00:11:42 | 00:11:45 | want to be the first you know on amazon |
| 00:11:44 | 00:11:47 | with something or i want to like |
| 00:11:45 | 00:11:48 | dominate the market you know so to do |
| 00:11:47 | 00:11:50 | that you can't really use the |
| 00:11:48 | 00:11:52 | traditional way of searching because by |
| 00:11:50 | 00:11:54 | definition those things are already on |
| 00:11:52 | 00:11:56 | amazon i like to get on the stuff that's |
| 00:11:54 | 00:11:58 | trending on etsy and pinterest even |
| 00:11:56 | 00:12:00 | before it gets on amazon because it's so |
| 00:11:58 | 00:12:02 | valuable to be the first person uh you |
| 00:12:00 | 00:12:03 | know to have like a new trending thing |
| 00:12:02 | 00:12:05 | because you're going to have the most |
| 00:12:03 | 00:12:07 | reviews even when everybody tries to |
| 00:12:05 | 00:12:08 | copy your idea or something you're the |
| 00:12:07 | 00:12:09 | first one there you're going to have the |
| 00:12:08 | 00:12:11 | most reviews you've got the most history |
| 00:12:09 | 00:12:13 | and and you can you know that's a great |
| 00:12:11 | 00:12:14 | way to crush the competition long term |
| 00:12:13 | 00:12:15 | yeah i love that |
| 00:12:14 | 00:12:17 | so you know |
| 00:12:15 | 00:12:21 | i guess just on the topic of product |
| 00:12:17 | 00:12:22 | research how has it changed in 2022 so |
| 00:12:21 | 00:12:24 | people who are just getting started with |
| 00:12:22 | 00:12:26 | their amazon business is there anything |
| 00:12:24 | 00:12:28 | different and is there any other than |
| 00:12:26 | 00:12:31 | the pinterest are there any other new |
| 00:12:28 | 00:12:33 | approaches maybe anything else in helium |
| 00:12:31 | 00:12:35 | 10 that you guys are doing for product |
| 00:12:33 | 00:12:37 | research for product research one of the |
| 00:12:35 | 00:12:38 | biggest differences on something that |
| 00:12:37 | 00:12:41 | maybe i didn't tok about the last time |
| 00:12:38 | 00:12:43 | i was i was on your channel is launching |
| 00:12:41 | 00:12:44 | is becoming more difficult for some all |
| 00:12:43 | 00:12:46 | right again i'm not trying to scare |
| 00:12:44 | 00:12:47 | anybody out there i still think selling |
| 00:12:46 | 00:12:51 | on amazon is the absolute best way to go |
| 00:12:47 | 00:12:52 | in 2022 but back in the days we do we |
| 00:12:51 | 00:12:54 | would have these tikniques that we |
| 00:12:52 | 00:12:57 | would call you know like search find buy |
| 00:12:54 | 00:12:59 | or two-step urls and things like that |
| 00:12:57 | 00:13:01 | and so those now you know as of just a |
| 00:12:59 | 00:13:03 | couple of months ago now are not are |
| 00:13:01 | 00:13:04 | frowned upon by amazon like officially |
| 00:13:03 | 00:13:05 | you know there's always people who oh |
| 00:13:04 | 00:13:07 | yeah i think amazon doesn't like it but |
| 00:13:05 | 00:13:10 | in actuality they never said anything |
| 00:13:07 | 00:13:12 | about it until two months ago so now |
| 00:13:10 | 00:13:15 | some other tikniques for launch |
| 00:13:12 | 00:13:16 | it actually now starts in the product |
| 00:13:15 | 00:13:18 | research |
| 00:13:16 | 00:13:20 | phase and so one of these things is |
| 00:13:18 | 00:13:22 | something we call like um the uh we or |
| 00:13:20 | 00:13:23 | we made up this name it's not official |
| 00:13:22 | 00:13:25 | amazon term we call it like the maldives |
| 00:13:23 | 00:13:27 | honeymoon effect this is something we |
| 00:13:25 | 00:13:30 | started like two two years ago where we |
| 00:13:27 | 00:13:32 | discovered how how important it was to |
| 00:13:30 | 00:13:34 | for for certain keywords if you want to |
| 00:13:32 | 00:13:37 | get to page one that you are one of the |
| 00:13:34 | 00:13:40 | only ones that has that keyword |
| 00:13:37 | 00:13:42 | in the title in phrase form like it was |
| 00:13:40 | 00:13:45 | so easy to get to page one if like let's |
| 00:13:42 | 00:13:47 | say um the keyword is coffin shelf and |
| 00:13:45 | 00:13:49 | you had it in that phrase form in your |
| 00:13:47 | 00:13:51 | title but when you type in coffin shelf |
| 00:13:49 | 00:13:54 | on amazon and go there almost nobody |
| 00:13:51 | 00:13:57 | else has coffin shelf in their name so |
| 00:13:54 | 00:13:59 | that's important for launch but now when |
| 00:13:57 | 00:14:01 | you're doing product research it's great |
| 00:13:59 | 00:14:03 | to look at that so that you're starting |
| 00:14:01 | 00:14:05 | your launch preparation even when before |
| 00:14:03 | 00:14:08 | you pick the product so for example like |
| 00:14:05 | 00:14:10 | if i'm searching for you know d uh wall |
| 00:14:08 | 00:14:13 | diy decor |
| 00:14:10 | 00:14:15 | and and now on this page nobody has that |
| 00:14:13 | 00:14:16 | keyword in in their listing that when |
| 00:14:15 | 00:14:18 | i'm still in the product research phase |
| 00:14:16 | 00:14:20 | but i'm getting excited now because i'm |
| 00:14:18 | 00:14:23 | like man if i actually do launch this |
| 00:14:20 | 00:14:24 | product and i put that in my listing hey |
| 00:14:23 | 00:14:25 | it's going to be |
| 00:14:24 | 00:14:27 | a lot easier for me to get to page one |
| 00:14:25 | 00:14:28 | so i think that's one of the things i |
| 00:14:27 | 00:14:30 | think that people haven't really done |
| 00:14:28 | 00:14:33 | over the last couple years but in 2022 |
| 00:14:30 | 00:14:35 | is gonna be important is hey take a look |
| 00:14:33 | 00:14:38 | at that keyword and if very few people |
| 00:14:35 | 00:14:40 | have another title um that you know |
| 00:14:38 | 00:14:43 | could signify opportunity for you |
| 00:14:40 | 00:14:45 | that's great that's good to know um |
| 00:14:43 | 00:14:46 | are you able to for those who don't who |
| 00:14:45 | 00:14:49 | aren't familiar with helium 10 just |
| 00:14:46 | 00:14:52 | really briefly go over some of the other |
| 00:14:49 | 00:14:54 | tools in the suite for product research |
| 00:14:52 | 00:14:56 | just quickly go over them to show that |
| 00:14:54 | 00:14:57 | there's a lot that helium 10 has to |
| 00:14:56 | 00:14:59 | offer when it comes to the product |
| 00:14:57 | 00:15:01 | research phase |
| 00:14:59 | 00:15:03 | yeah absolutely i can i'm gonna share my |
| 00:15:01 | 00:15:05 | screen here one thing that's interesting |
| 00:15:03 | 00:15:07 | that you know i think people should also |
| 00:15:05 | 00:15:10 | start considering is during the pandemic |
| 00:15:07 | 00:15:12 | people like exponentially wanted to |
| 00:15:10 | 00:15:14 | start selling on walmart |
| 00:15:12 | 00:15:17 | as well because like a lot of people got |
| 00:15:14 | 00:15:19 | stopped selling on amazon um during the |
| 00:15:17 | 00:15:20 | pandemic or during certain times where |
| 00:15:19 | 00:15:23 | if they didn't have like an essential |
| 00:15:20 | 00:15:26 | item so a lot of our research tools now |
| 00:15:23 | 00:15:29 | like x-ray and cerebral and magnet you |
| 00:15:26 | 00:15:31 | guys will also see that it now works on |
| 00:15:29 | 00:15:33 | uh walmart so you know we'll have a |
| 00:15:31 | 00:15:35 | little green symbol here like cerebro |
| 00:15:33 | 00:15:36 | magnet uh profits uh and then like i |
| 00:15:35 | 00:15:39 | said the chrome extension these all now |
| 00:15:36 | 00:15:41 | work on walmart the same way that it |
| 00:15:39 | 00:15:44 | works on on amazon products so just keep |
| 00:15:41 | 00:15:46 | that in mind is don't just be an amazon |
| 00:15:44 | 00:15:48 | seller be an e-commerce seller you know |
| 00:15:46 | 00:15:50 | whether that means selling on walmart |
| 00:15:48 | 00:15:52 | selling on shopify selling on etsy or |
| 00:15:50 | 00:15:53 | things like that absolutely start |
| 00:15:52 | 00:15:55 | exploring other marketplaces so the |
| 00:15:53 | 00:15:57 | first thing that's kind of like new um |
| 00:15:55 | 00:15:58 | but as far as the other tools that we |
| 00:15:57 | 00:16:01 | have especially for product research we |
| 00:15:58 | 00:16:03 | have black box um and we have different |
| 00:16:01 | 00:16:05 | tools in black box and that thing that i |
| 00:16:03 | 00:16:08 | just mentioned about title density i can |
| 00:16:05 | 00:16:10 | actually go into a black box and see are |
| 00:16:08 | 00:16:12 | there keywords where not many people |
| 00:16:10 | 00:16:13 | have it in the title like for example i |
| 00:16:12 | 00:16:16 | can say hey give me a keyword that |
| 00:16:13 | 00:16:19 | searched for at least 5 000 times maybe |
| 00:16:16 | 00:16:22 | max 20 000 times you want to throw out a |
| 00:16:19 | 00:16:24 | couple categories here okay how about uh |
| 00:16:22 | 00:16:25 | baby |
| 00:16:24 | 00:16:27 | baby all right |
| 00:16:25 | 00:16:29 | electronics |
| 00:16:27 | 00:16:32 | electronics where we have electronics |
| 00:16:29 | 00:16:34 | one more and home and kitchen home and |
| 00:16:32 | 00:16:36 | kitchen that's my personal favorite all |
| 00:16:34 | 00:16:38 | right so i can say here |
| 00:16:36 | 00:16:40 | uh you know maybe the price is between |
| 00:16:38 | 00:16:44 | you know the retail price is between 20 |
| 00:16:40 | 00:16:46 | and 75 dollars um and then what i'd want |
| 00:16:44 | 00:16:47 | to do is go title density let me go a |
| 00:16:46 | 00:16:50 | maximum of |
| 00:16:47 | 00:16:52 | like five that means no more than five |
| 00:16:50 | 00:16:55 | listings on page one the last time we |
| 00:16:52 | 00:16:57 | checked have that exact keyword in |
| 00:16:55 | 00:16:59 | phrase form in their title and there's |
| 00:16:57 | 00:17:02 | tons here let me actually do a a word |
| 00:16:59 | 00:17:07 | count of two minimum take out some of |
| 00:17:02 | 00:17:08 | those one word ones all right so |
| 00:17:07 | 00:17:11 | i mean i have no idea what a temporal |
| 00:17:08 | 00:17:14 | thermometer is uh but you know there's |
| 00:17:11 | 00:17:16 | only three people right here have that |
| 00:17:14 | 00:17:18 | in their title so like this is something |
| 00:17:16 | 00:17:19 | that searched for 10 000 times and just |
| 00:17:18 | 00:17:21 | to illustrate you know i always tok |
| 00:17:19 | 00:17:23 | about collagen peptides the tidal |
| 00:17:21 | 00:17:25 | density on something like collagen |
| 00:17:23 | 00:17:28 | peptides is like 30 meaning that out of |
| 00:17:25 | 00:17:30 | all the 45 or 50 listings on page one 30 |
| 00:17:28 | 00:17:32 | of them all got the same word in there |
| 00:17:30 | 00:17:33 | so not to say that it's impossible to |
| 00:17:32 | 00:17:36 | rank but it would be really hard for you |
| 00:17:33 | 00:17:37 | to knock one of those uh guys off on |
| 00:17:36 | 00:17:38 | page one |
| 00:17:37 | 00:17:40 | um |
| 00:17:38 | 00:17:41 | coffee pour over |
| 00:17:40 | 00:17:43 | do you know what that is |
| 00:17:41 | 00:17:46 | uh i think it's a type of coffee pour |
| 00:17:43 | 00:17:48 | over coffee i guess it's just is that |
| 00:17:46 | 00:17:50 | like a brand name or is it no it's like |
| 00:17:48 | 00:17:53 | a type of |
| 00:17:50 | 00:17:55 | way of making coffee ah okay okay |
| 00:17:53 | 00:17:57 | so there's something interesting uh pour |
| 00:17:55 | 00:17:59 | over might be you know a potential |
| 00:17:57 | 00:18:00 | opportunity there |
| 00:17:59 | 00:18:02 | pillow for back pain and this is what's |
| 00:18:00 | 00:18:04 | amazing sometimes they're just basic |
| 00:18:02 | 00:18:05 | stuff that you think oh everybody's got |
| 00:18:04 | 00:18:07 | a there's got to be a lot of people that |
| 00:18:05 | 00:18:09 | have this in their title but no not |
| 00:18:07 | 00:18:11 | people don't have these things in in |
| 00:18:09 | 00:18:14 | their titles here you can show this yeah |
| 00:18:11 | 00:18:14 | your husband hey |
| 00:18:17 | 00:18:22 | bedding sets for boys |
| 00:18:19 | 00:18:23 | baby shusher |
| 00:18:22 | 00:18:25 | that is great there are i don't know |
| 00:18:23 | 00:18:26 | what that is but there are 12 000 people |
| 00:18:25 | 00:18:28 | out there who know what that is there's |
| 00:18:26 | 00:18:30 | 5 some people who want a quiet baby i |
| 00:18:28 | 00:18:32 | would assume so i would assume so yeah |
| 00:18:30 | 00:18:32 | but i didn't know something like that |
| 00:18:32 | 00:18:34 | you know |
| 00:18:32 | 00:18:35 | existed and there's only five people who |
| 00:18:34 | 00:18:37 | have it in their title so so that's just |
| 00:18:35 | 00:18:41 | one of the the newer additions that we |
| 00:18:37 | 00:18:43 | have um here in in black box and |
| 00:18:41 | 00:18:46 | and then we have uh the supplier finder |
| 00:18:43 | 00:18:47 | demand analyzer so demand analyzer is |
| 00:18:46 | 00:18:50 | what i was showing you guys from the |
| 00:18:47 | 00:18:51 | pinterest page where you can go on any |
| 00:18:50 | 00:18:54 | pinterest page or the trends page and |
| 00:18:51 | 00:18:56 | then see what is the amazon demand right |
| 00:18:54 | 00:18:59 | that tool actually works also on any |
| 00:18:56 | 00:19:00 | shopify website um and it also works on |
| 00:18:59 | 00:19:03 | alibaba and so people are like wait a |
| 00:19:00 | 00:19:05 | minute alibaba for product research what |
| 00:19:03 | 00:19:07 | i like to do is let's say i did i was |
| 00:19:05 | 00:19:09 | going down that rabbit trail for diy |
| 00:19:07 | 00:19:11 | decor and i find some cool factory for |
| 00:19:09 | 00:19:14 | that but what i always do is then i'll |
| 00:19:11 | 00:19:16 | go to that factory's like main alibaba |
| 00:19:14 | 00:19:18 | page and see what else they have and i |
| 00:19:16 | 00:19:21 | always find stuff i'm like what even is |
| 00:19:18 | 00:19:22 | this like this product exists and then |
| 00:19:21 | 00:19:23 | what i can do is like is there any |
| 00:19:22 | 00:19:26 | demand for this on amazon so i'll be on |
| 00:19:23 | 00:19:27 | the alibaba page i'll run the the demand |
| 00:19:26 | 00:19:28 | analyzer and it'll show me if there's |
| 00:19:27 | 00:19:31 | demand and what are their products |
| 00:19:28 | 00:19:32 | trending for that um so that's a great |
| 00:19:31 | 00:19:34 | uh tool to use as well and then the last |
| 00:19:32 | 00:19:37 | one i said is supplier finder so let's |
| 00:19:34 | 00:19:39 | say i'm on amazon i'm on this baby |
| 00:19:37 | 00:19:41 | shusher page i can actually |
| 00:19:39 | 00:19:44 | use the chrome extension and hit |
| 00:19:41 | 00:19:46 | supplier finder and it within i'm still |
| 00:19:44 | 00:19:49 | on amazon it'll a new window will pop up |
| 00:19:46 | 00:19:51 | and it'll show me the alibaba results |
| 00:19:49 | 00:19:52 | for that keyword and like right there |
| 00:19:51 | 00:19:53 | without even having to go to the |
| 00:19:52 | 00:19:55 | hollywood website i can possibly find a |
| 00:19:53 | 00:19:57 | supplier like that so those are things i |
| 00:19:55 | 00:19:59 | think can help people in 2022 for |
| 00:19:57 | 00:20:01 | product research awesome yeah super |
| 00:19:59 | 00:20:04 | helpful i love using helium 10 and it's |
| 00:20:01 | 00:20:06 | such a popular software now i don't know |
| 00:20:04 | 00:20:08 | like any amazon seller who doesn't know |
| 00:20:06 | 00:20:11 | what helium 10 is and most are using it |
| 00:20:08 | 00:20:14 | so if you guys want to try helium helium |
| 00:20:11 | 00:20:17 | 10 you can try it for 50 off for the |
| 00:20:14 | 00:20:19 | first three months so it's an epic deal |
| 00:20:17 | 00:20:20 | you can go to tatianajames.com |
| 00:20:19 | 00:20:22 | helium10 or click the link in the |
| 00:20:20 | 00:20:25 | description box below to take advantage |
| 00:20:22 | 00:20:26 | of that offer um but yeah once you try |
| 00:20:25 | 00:20:28 | it i mean there's it's not just for |
| 00:20:26 | 00:20:30 | product research there's so much |
| 00:20:28 | 00:20:32 | there right so from a beginner amazon |
| 00:20:30 | 00:20:34 | seller to you know as you become more |
| 00:20:32 | 00:20:35 | advanced you're always going to be able |
| 00:20:34 | 00:20:39 | to |
| 00:20:35 | 00:20:40 | benefit from using helium 10 suite |
| 00:20:39 | 00:20:42 | awesome thank you so much bradley i |
| 00:20:40 | 00:20:44 | appreciate your time on this uh thanks |
| 00:20:42 | 00:20:46 | for sharing the pinterest product |
| 00:20:44 | 00:20:48 | research tool and all the tips you |
| 00:20:46 | 00:20:50 | provided today |
| 00:20:48 | 00:20:52 | yeah thank you for for |
| 00:20:50 | 00:20:54 | having me and hopefully uh i can come on |
| 00:20:52 | 00:20:55 | a little bit more um a little bit more |
| 00:20:54 | 00:20:56 | frequently at least yeah i think it's |
| 00:20:55 | 00:20:58 | been like two almost two years since i |
| 00:20:56 | 00:21:00 | saw you last night i'd love to have you |
| 00:20:58 | 00:21:02 | on yeah it's been we used to do more |
| 00:21:00 | 00:21:04 | videos and we should get back into it |
| 00:21:02 | 00:21:05 | because euro is |
| 00:21:04 | 00:21:06 | great |
| 00:21:05 | 00:21:10 | thank you so much appreciate all right |
| 00:21:06 | 00:21:10 | thank you and have a good day everyone |
