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political ads by state

Published on: August 7 2023 by pipiads

Title: The Changing Landscape of Political Advertising: A New Storytelling Approach

## Introduction ##

Over the years, political advertising has undergone a significant transformation. Gone are the days of traditional broadcast ads featuring simple endorsements. Instead, a new breed of political ads has emerged, resembling movies with their dramatic widescreen format, handheld footage, and limited on-screen text. These ads, often more than four times longer than traditional broadcast ads, aim to tell a different kind of story - one that delves into the personal lives and struggles of the candidates. But what has driven this change?

## Distribution and Cost ##

The advent of the internet has played a crucial role in this evolution. Internet ads offer a cheaper or even free distribution platform, allowing campaigns to allocate more resources to the production of the ads themselves. In contrast, broadcasting ads on television becomes increasingly expensive as the election approaches, with limited airtime availability. This cost factor has pushed campaigns to explore alternative distribution channels.

## Reaching a Wider Audience ##

The internet presents campaigns with an opportunity to reach a potentially limitless audience. These new political ads can quickly go viral, attracting national attention and garnering millions of views. The ability to achieve widespread visibility at a minimal distribution cost has become a strong incentive for campaigns, political action committees (PACs), and nonprofits to embrace this new form of advertising.

## Regulatory Flexibility ##

Another advantage of internet ads lies in the fact that they are subject to fewer regulations compared to traditional broadcast ads. The Federal Election Commission, which oversees political ads, has regulations in place for television ads but lacks specific guidelines for online ads. This regulatory ambiguity allows ad producers to exercise more creative freedom, resulting in ads that look different and push boundaries.

## Effectiveness of the New Approach ##

While the new storytelling approach in political advertising has its critics, there are instances where it has proven to be highly effective. These ads have the potential to raise substantial funds, generate media coverage for lesser-known candidates, and reach a national audience. The combination of engaging narratives and the viral nature of internet ads has provided candidates with a powerful tool to connect with voters.

## Conclusion ##

The landscape of political advertising is continuously evolving, and the emergence of internet ads as a viable platform has opened up new possibilities. The shift towards a more cinematic storytelling approach has allowed candidates to share personal stories and demonstrate empathy for the challenges faced by individuals in marginalized communities. With the potential for wider reach and lower distribution costs, this new form of political advertising is likely to become more prevalent in future election campaigns.

The top 5 campaign ads of the 2016 election cycle

In this article, we will discuss various statements and speeches made by political figures, analyzing their use of contractions, idioms, transitional phrases, interjections, dangling modifiers, and colloquialisms. We will also examine the effectiveness of their communication styles and the impact they have on the audience. Let's delve into these examples and see how these techniques are employed.

Statement 1:

I'm Jason Kander, and Senator Blunt has been attacking me on guns. Well, in the army, I learnt how to use and respect my rifle. In Afghanistan, I volunteered to be an extra gun in a convoy of armored SUVs. And in the state legislature, I supported Second Amendment rights. I also believe in background checks so the terrorists can't get their hands on one of these. I approve this message because I'd like to see Senator Blunt do this.

- This statement by Jason Kander utilizes contractions (I'm), transitional phrases (Well), and idioms (get their hands on one of these) to emphasize his experience and dedication to gun rights.

Statement 2:

We've got room to put 2700 people in our jail, and it costs us about a hundred and three dollars a day. Jerald really doesn't have any hobbies. Last year's tax rate was four one six nine. This year we could take that down to three eight three eight. So if he always like that? Yeah, all the time. Most people leave their work at the office. We got all he wants to do is fix things. So I get this 18 wheeler that's parked in this neighborhood, you in fumes all over the place. But quite frankly, it's not a code violation. You know, I think I like helping around the house. Here, please reelect Gerald.

- This statement includes the use of colloquialisms (we've got, quite frankly), interjections (you know), and repetitive phrases to convey the speaker's familiarity and casual tone. The dangling modifier you in fumes all over the place adds a humorous element.

Statement 3:

A man attacked me in a parking garage, tried to stab me with an eight-inch knife, but I carry a pistol. I fight back. That's why I'm still here. Every woman has a right to defend herself with a gun as she chooses. Hillary Clinton disagrees with that. Don't let politicians take away your right to own a gun. Donald Trump supports my right to own a gun, ladies. Look at this face and look at all of your faces. The face of leadership, the face of leadership in our party, the party of women's suffrage, the face of leadership in your communities, in your businesses, in your places of work and worship. Ladies, note to the Democrat Party, we are not a special interest group. We are the majority of the nation. This is the 61-year-old woman. I am proud of every year and every wrinkle. In 2004, my son was stationed in Iraq. He saw a suicide bomber approaching his camp. My son moved forward to stop the bomber. When the bomb exploded, he saved everyone in his unit. Only one American soldier had died. My son was captain. He was 27 years old, and he was a Muslim American. I want to ask Mr. Trump, would my son have a place in your America?

- This statement uses a variety of techniques, including rhetorical questions (Don't let politicians take away your right to own a gun. Would my son have a place in your America?), transitional phrases (look at this face, the face of leadership), and emotional appeals to highlight the speaker's personal experience and address the audience directly.

In conclusion, the use of contractions, idioms, transitional phrases, interjections, dangling modifiers, and colloquialisms plays a significant role in political speeches and statements. These techniques help politicians connect with their audience, convey their messages effectively, and evoke emotional responses. By analyzing these examples, we can better understand the power of language and communication in political discourse.

How a Political Ad Evolves as It Moves Around America | WSJ

- Bernie Sanders and Donald Trump are two of the most prominent politicians in the United States.

- Both have used political TV advertisements throughout their campaigns.

- These ads have gone through multiple changes and variations over time.

- In this article, we will analyze the evolution of Sanders' and Trump's ads and explore the strategies behind them.

1. Differences in Ad Versions:

- Sanders' ad called Belong to Us saw at least six different changes as it moved through the campaign calendar.

- Tracking with Kantar CMAG, Facebook, and Google's Transparency Reports, we observed variations in the ads.

- Not all campaigns had different versions of the same ad.

- Michael Bloomberg spent a significant amount on advertising but had no different ad versions.

- Senator Elizabeth Warren and President Trump also appeared to have no variations of their ads.

- Tom Steyer had only one ad with different versions.

- Biden and Buttigieg changed several ads but had fewer versions than others.

- Sanders and Senator Amy Klobuchar made the most changes.

2. Strategy and Components of Political Ads:

- Local relevance is essential for effective political ads.

- Music and tone should reflect local sensibilities.

- Data-driven approach based on voter feedback is crucial.

- Political ads are a mix of artistry, math, and science.

- Steve Israel, former chairman of the Democratic Congressional Campaign Committee, emphasizes the importance of local and data-driven ads.

3. Analyzing Sanders' Ads:

- Sanders' ad called What Happens included local flavor with a snippet of the California State flag.

- The ad showcased diversity and a mostly youthful crowd to counter the perception of an old candidate.

- The Growing Up ad varied in the portrayal of workers, catering to specific demographics.

- In the North Carolina version, civil rights were emphasized to connect with voters who cared deeply about the issue.

- Focus groups and polling influenced the inclusion of certain elements in the ads.

4. Analyzing Biden's Ads:

- Biden's campaign catered to the local market in South Carolina, winning strong support from African American voters.

- Authenticity and relatability were highlighted through real people wearing South Carolina-themed T-shirts in a local gym.

- Strategic demographic choices were made in framing the ads.

5. Digital Advertising Differences:

- Facebook versions of the ads mainly had small tweaks for better performance on social platforms.

- Google's YouTube showed subtle differences in Sanders' Growing Up ad, using visual cues to engage viewers.

- Political ads play a crucial role in campaigns and undergo changes over time.

- Local relevance, data-driven approach, and demographic targeting are key components of effective ads.

- Sanders and Klobuchar made the most changes to their ads.

- Bloomberg, Warren, and Trump appeared to have no variations of their ads.

- Future campaigns will likely continue to adapt and evolve their ads, especially in the digital space.

The greatest political ad of all time?

The Abrams campaign, as reported by the AJC, is facing allegations of possible felony actions, making Stacey Abrams too extreme for Georgia. On the other hand, Georgia can't trust Brian Kemp. While you may have seen numerous political ads over the past few months, there is one commercial that stands out as the greatest in Georgia political history. Join us as we take a trip back to 1992 and explore how this commercial propelled the career of one of the state's most well-known politicians.


- In 1992, Nathan Deal, a state legislator, was in a tough race against Tom Ramsey to replace the retiring incumbent, Edie Jenkins, for a congressional seat covering North Georgia.

- Ramsey, who had more experience in the legislature, seemed to be the front runner.

- Deal's campaign was short on money, but Ramsey had enough campaign funds to buy thirty minutes of airtime on a Chattanooga TV station for an infomercial before the primary run-off.

- Deal's media consultant came up with a clever idea to buy 30 seconds of commercial time immediately before Ramsey's infomercial.

- The commercial simply displayed tone bars, giving the impression that the TV station was off the air.

- This brilliantly simple tactic diverted the audience's attention and undercut Ramsey's infomercial.

- The commercial was not mean-spirited or vindictive, but rather a unique and effective political trick.

- In hindsight, it was a rather easy way to gain an advantage without getting personal or attacking Ramsey's personal life.

- Nathan Deal won the run-off and went on to serve nine terms in Congress and continue his political career at the state capital.

Looking back at the greatest political commercial in Georgia's history, it was a brilliant and effective tactic used by Nathan Deal's campaign. The simple display of tone bars before Ramsey's infomercial successfully diverted attention and ultimately led to Deal's victory in the run-off. This commercial played a significant role in propelling Deal's career as one of the state's most prominent politicians.

2022 midterm political ad mashup

Music, thank you. I'll do anything if it needs helping. Georgia, now that's really no. I'll turn Madison upside down. So when the false attacks start flying, remember who's behind it and why. Whitmer says she's going to work. Like how to keep killing babies, there's only one person who can make this choice. How much time do I have? And that person is Greg. Greg, it's Greg. Yeah, let me just give him a call. They say you can know a person by their enemies. Well, here comes they're both bads. That's from the people who push bad trade deals with China. I vote against them every single time. They say you can know a person by their enemies. I believe that the current criminal justice system is racist. I vote against them every single time. If you hate cops just because of cops, the next time you get in trouble, call a crackhead. This is designed to kill people. But if you're not a bad guy, I support your right to own one. Music, no step two half a high stepper. Yes, ma'am, that's right. What does that mean anyway? I don't know, but I like it. Wild hogs destroying farmers' fields, so we decided to go hog hunting. Music, I've been shooting and hunting my whole life. Some people say I won't support guns. Are dead wrong. Boat music, mandates open borders for illegal immigrants. Are you a racist? Do you hate Mexicans? The media calls us racist for wanting to build Trump's wall. If Joe Biden keeps shipping illegal immigrants into our states, we're all going to have to learn Spanish. My message to Biden, no way Jose. The radical left will destroy America if we don't stop them. They indoctrinate children and try to turn boys into girls in schools. They're pushing for new beliefs. And just to clarify, that's a female adult. I know what a woman is. And if this looks anything other than a veggie trade to you, then I am not your candidate. Betterment supports releasing one third of the prison population and wants to eliminate life sentences for murderers. That's just crazy. Herschel Walker facing devastating abuse accusations from his own son, saying he has committed atrocities against him and his mother. But I've tried to keep the way that he acts under wraps for a long time. And today, he crossed the line. So that is what is going on here. And he's a great actor. He is phenomenal at putting on a really good show. In 2016, a fraud was elected to Congress. The perpetrator, Clay Higgins, remains at large and is wanted for putting a gun to his wife's head, threatening her if she divorced him, and refusing to pay child support for 17 years. I'm Tom Rice. Hi, Tom. I'm a politician, and I said I was for term limits, but I've been in Washington more than 10 years, and I supported raising taxes, and I even voted to impeach Donald Trump. Tom, I think it's time for you to leave.


2020 Presidential Election - Political Ads

In this article, we will discuss various statements made by politicians during their campaigns. We will analyze the use of language and rhetorical devices in these statements. From Donald Trump's strong language to Joe Biden's promises, we will examine how these politicians try to persuade and appeal to voters.

Statement 1: Donald Trump on Riots and Violence

- Trump emphasizes that rioting and looting are not forms of protesting.

- He claims that those who engage in such activities should be prosecuted.

- Trump criticizes the current president for not being able to stop the violence and blames him for its escalation.

- He argues that violence will not bring about positive change but only destruction.

Statement 2: Joe Biden on Taxes

- Biden states that if elected, taxes will be raised for some individuals.

- He highlights the potential impact of these tax increases on people's paychecks, gas prices, utility bills, and medical expenses.

- Biden suggests that higher taxes may lead to job competition with illegal immigrants.

- He accuses Trump of exploding the debt and threatening social security and Medicare.

Statement 3: Donald Trump on the Economy

- Trump claims to have fixed the economy before and promises to do it again.

- He takes credit for historic job gains and emphasizes that he led the country to the strongest economy in history.

- Trump presents himself as a leader who does things his way and not the Washington way.

- He pledges to renew, restore, and rebuild, citing the creation of 2.5 million new jobs.

Statement 4: Joe Biden on Healthcare

- Biden shares a personal story about his son's battle with leukemia.

- He argues that if Trump gets rid of the healthcare law, his son won't be protected.

- Biden highlights the potential financial struggles and tough decisions families may face without adequate healthcare coverage.

- He positions himself as the candidate who will protect healthcare.

Statement 5: Supporters' Views on Joe Biden and Donald Trump

- Supporters express their fears and concerns about a potential Biden presidency, including higher taxes and job loss.

- They believe that Trump is the right person to lead the economy and that he cares about people like them.

- Supporters emphasize Trump's ability to keep promises and his understanding of the needs of the people.

In this article, we have examined various statements made by politicians, focusing on the use of language and rhetorical devices. From Trump's strong language and accusations to Biden's promises and personal stories, these politicians aim to persuade voters and gain their support. As the election approaches, it is important to critically analyze these statements and consider their implications for the future of the country.

The Wildest Midterm Election Ads & TikTok Unveils 18+ Livestream | The Daily Show

In Tech news, Tick Tock has officially announced that users will now be able to run live streams for adults only. But before you get excited, the app says that nudity and sexually explicit content will still be prohibited. So what exactly is adult themed if it's not sex and nudity? I was just like, Uh, who's ready to watch me refinance my mortgage? The interest rates are so huge right now, I don't think I can afford to live in my house anymore!

In international news, Japan's oldest toilet, which was 500 years old, was destroyed when a man accidentally backed his car up over it. People are trying to cover up what they did in the bathroom, but this is taking it a step too far. It's also amazing how putting the word oldest suddenly adds gravitas to something that none of us actually care about. He broke the toilet, so it was the oldest toilet? Oh no, I need to call my mom. And by the way, if you're wondering, the oldest toilet in New York City is the subway.

In other news, Uber Eats has announced that they will start delivering weed in Toronto, Canada. Can you believe it? We deliver what a game-changing service that no one has already been using forever, especially under the name repair guy on my phone. Wow.

Now, let's move on to some of the biggest stories of the day. We are now in the home stretch of the midterm campaign season, which means it's almost that time of the year when you wake up on that one special morning in November and you're like, Oh, I forgot to vote yesterday. And with just three weeks to go, this is the last chance for the candidates and the shadowy billionaires who fund them to make their case to the voters.

As always, they're making that case through campaign ads. In fact, a record $9.7 billion dollars worth of ads have been spent. So if you live in a swing state, basically every ad you're seeing on TV right now is a campaign ad. And by the time November comes around, you're gonna be praying to see the ads that you used to hate. No more please, I just want to know when Toyota Thornton is on.

But political ads in America can get pretty wild. They really can. And as the country becomes more and more polarized, the type of political ads that come out become more and more intense. So let's enjoy some of the latest blockbusters in another installment of Vodemic 2022.

Let's start with the Republicans. For this election, they want everything to be focused on three issues: inflation, crime, and pretending they didn't hear that thing Trump just said. So they've been running ads emphasizing these issues. Some of them have been subtle, but Louisiana Senator John Kennedy has decided that subtle is not his style. Violent crime is surging in Louisiana. Woke leaders blame the police, I blame the criminals. A mom should not have to look over her shoulder when she's pumping gas. I voted against the early release of violent criminals and I opposed defunding the police.

Okay, first of all, nobody's gonna call a crackhead. Second of all, is it like violent crime or call a crackhead? The Senate is acting like cop and crackhead are the only two options. What about social workers? What about mental health experts? What about heroin addicts? There's a whole range of people. And isn't it weird for a guy who's been in office for six years to complain about crime and then campaign on it? Like, ever since I got into office, crime has exploded. Re-elect me so I can figure out what's going on. Because, you know, I like, I don't know where this logic goes. No matter what happens, Republicans always want more cops. Crime is up, we need more cops. Crime is down, we need more cops. Like, what is the plan? Just keep hiring until the entire population is just cops? Yeah, that way, I got an eye on me. Maybe the solution is just to hire crackheads as cops. First of all, they're always there when you need them. And say what you will about cops versus crackheads, but at least the crackhead is not going to plant crack on you. They're keeping it for themselves. It works out. I know it might be a little crazy, but you gotta admit, a crackhead detective show sounds like a great idea for a CSI spin-off.

Now, let's talk about the Democrats. They have a whole different set of issues that they want to emphasize. Voters don't trust them on the economy or inflation right now, so the Dems want this election to be about things like climate change, protecting democracy, and pretending they didn't hear the thing that Joe Biden just said. The main issue Democrats are running on is Reproductive Rights, and California Congressman Eric Swalwell just put out one of the most hardcore campaign ads you've ever seen.

Yes, I have a warrant for your arrest. Rest for what? Unlawful termination of a pregnancy. You've got to be kidding me. That is my personal business. That's for the courts to decide. Your medical records have been subpoenaed and Dr. Landry's already in custody. Physical examination. Man, turn around, put your hands behind your back.

Okay, that was intense. This ad is obviously exaggerating things to make a point, but it is true that in many states in America, cops could show up at your door if you had an abortion. They could arrest you and they could force you to have a physical examination. I mean, ironically, it's probably the only free healthcare you'll ever get in America.

Now, let's lighten things up with a local campaign ad for Linda Paulson out of Utah. Now, you probably look at this picture and you think, No, there's no way this little lady could spit fire over a dope rap beat. Well, guess what? You're right. They Utah District 12, listen up right here. There's a new name on the ballot for the Senate this year. I'm pro-religious freedom, pro-life, pro-police, the right to bear arms, and the right to free speech. But in schools, they're pushing for new beliefs.

I don't exactly know how, but I'm pretty sure that was racism at some point. The beat stopped, but it stopped itself. Like she was so offbeat, it's almost like the beat was like, Am I the one messing up?

Who is this for? Conservative Republicans in Utah? Nobody who supports her likes rap, and nobody who likes rap is gonna see this video and be like, Man, I wasn't going to vote for Republicans, but her flow just can't be denied. And by the way, if you are a politician who insists on rapping in a campaign video, can you at least try rapping in a style from this century? Update your reference, like use a trap beat at least. In fact, the trap beat is actually better for politicians because nobody can understand what you're saying. You can just dodge any moments at any debate or any reporter. Just be like, Senator, what is your position on cutting Medicare? Well, here's what I do. Send them back in a minute. And I think that answers your question.

Now, let's move on to the lotto numbers. 40, 19, 29, 31, and finally...

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