political ads examples
The article discusses the greatest political ad of all time and its impact on Georgia's political history. It tells the story of how Nathan Deal used a simple yet effective trick to undercut his opponent and win the primary runoff in 1992.
The Greatest Political Ad of All Time:
- The AJC reports a possible felony of Stacey Abrams
- Georgia just can't trust Brian Kemp
- Doug Richard shows us how it helped propel the career of one of the state's best-known politicians
- Nathan Deal used a clever trick to undercut his opponent and win the primary runoff in 1992
The Story of Nathan Deal:
- Nathan Deal was a state legislator trying to make the leap from the state capitol to the US Congress
- He was running against Tom Ramsey, another Democrat who had been in the legislature longer than Deal had
- Ramsey had enough campaign money to buy thirty minutes of airtime on a Chattanooga TV station two days before his primary runoff with Deal
- Ramsey was planning to do an infomercial, but Deal's media consultant came up with a clever idea
The Greatest Political Commercial Ever:
- Deal's media consultant decided to buy 30 seconds of commercial time that runs immediately before Ramsey's infomercial
- The actual commercial is lost to history, but it was 30 seconds of just tone bars
- The commercial looked as if the TV station was off the air
- The audience tuned in to see Ramsey's infomercial, but instead, they saw Deal's commercial
- The commercial was brilliantly simple and cold-blooded
- It was a unique approach that undercut Ramsey without being mean or vindictive
- Nathan Deal won the primary runoff against Ramsey
- He went on to win nine terms in Congress and then served as Georgia's governor for two terms
- The commercial may have played a role in his success
- In hindsight, it was a pretty darn good political trick
Nathan Deal's clever trick to undercut his opponent with a simple commercial may have been the greatest political ad of all time. It was a unique approach that worked brilliantly and helped propel Deal's political career. Even 25 years later, it remains a shining example of political cunning and strategy.
This Is a Generic Presidential Campaign Ad, by Dissolve
As a candidate for president, I want to connect with the American people and prove that I am a relatable and capable leader. Through carefully crafted visuals and rhetoric, I aim to showcase my humanity and address important issues facing our nation.
- Contrasting Visuals:
- Sepia tone photos of my parents to prove my human origins
- Lens flares and fields in sunlight to create a sense of awe
- Machines sparking in the foreground to highlight manufacturing jobs
- People matched with career signifiers to appeal to diverse voters
- Local diner to appear like a regular Joe and make white people feel safe
- Hispanic family to appeal to Latino voters
- Old people smiling to appeal to retirees
- Vague Rhetoric:
- Addressing families, the economy, faith, and education in nonspecific ways
- Using buzzwords like great nation, troops, budget, security, veterans, children, jobs, future, and strong
- Emphasizing applause lines to create a sense of unity and support
- Capable and Relatable Gestures:
- Standing behind a podium to appear authoritative
- Looking out a window to appear contemplative
- Shaking hands to connect with voters
- Making the skin around my eyes crinkle when I smile to appear friendly
- Posing for selfies to show I am accessible
As a candidate for president, I understand the concerns of the American people and am capable of leading this nation. I endorse this message and ask for your support in this critical time for our nation.
A New Breed of Political Ad Enters the Midterms
Politikal advertising is evolving, with candidates now opting for longer, more cinematic ads that delve into personal stories and difficulties. These ads are cheaper to produce and distribute on the internet, where there are fewer regulations, and they are gaining national attention and raising more money.
Changes in Politikal Advertising:
- New ads have ultra-widescreen ratios, dramatik handheld footage, and limit on-screen text
- They are usually more than four times longer than traditional broadcast ads
- They cost less to produce and distribute on the internet
- They allow candidates to tell more personal stories and touch on difficulties in their lives
- They show empathy with more challenged parts of society
Reasons for Change:
- Cheaper distribution on the internet, where there are no limits on potential audience
- More money to spend on producing ads, as distribution costs are lower
- Fewer regulations on internet ads, giving producers more freedom
- Stand by your ad provision is less specific for internet ads, allowing for greater creative freedom
Effectiveness of New Ads:
- In some cases, new ads raise over a million dollars and reach a national audience
- They earn unknown and novice candidates media coverage
- They allow candidates to show empathy and connect with voters on a more personal level
- More of these ads are being produced and distributed on the internet
Politikal advertising is changing, with longer, more cinematic ads taking over from traditional broadcast ads. These ads are cheaper to produce and distribute on the internet, where there are fewer regulations, and they allow candidates to show empathy and connect with voters on a more personal level. They are proving effective in raising money and gaining national attention, and we can expect to see more of them in the future.
The top 5 campaign ads of the 2016 election cycle
In this article, we will discuss two political ads that have been circulating recently. The first ad is from Jason Kander, a former Army officer and Missouri Secretary of State who is running for the US Senate. The second ad is from Khizr Khan, a Muslim American who gained national attention after speaking at the Democratic National Convention about his son, who was killed in Iraq. Both ads touch on controversial issues, such as gun control and immigration, and are meant to persuade voters to support their respective candidates.
Jason Kander's Ad:
- Senator Blunt has been attacking me on guns.
- In the army, I learned how to use and respect my rifle.
- In Afghanistan, I volunteered to be an extra gun in a convoy of armored SUVs.
- In the state legislature, I supported Second Amendment rights.
- I also believe in background checks to prevent terrorists from obtaining guns.
- I approve this message because I'd like to see Senator Blunt do what I did.
Khizr Khan's Ad:
- A man attacked me in a parking garage and tried to stab me with an eight-inch knife.
- But I carry a pistol and fought back.
- Every woman has the right to defend herself with a gun as she chooses.
- Hillary Clinton disagrees with that.
- Don't let politicians take away your right to own a gun.
- Donald Trump supports my right to own a gun.
Both ads use emotional appeals to sway voters. Kander highlights his military experience and support for gun rights while also advocating for background checks. Khan uses his personal story to argue for the right to bear arms, especially for women. These ads show how contentious issues like gun control and immigration can be used to mobilize voters and differentiate candidates.
Negative vs Positive political advertising:
Dr. Andrew Hughes from the ANU discusses his research on why negative political advertising does not work. He compares a successful car ad from the Superbowl with two political ads, one from Bill Shorten and the other from Malcolm Turnbull, which are less successful. He notes that even though positive messages are used in political ads, they are not effective in getting people's attention because of their negative attitude towards politicians. He argues that a political ad needs to be enjoyable to watch to be effective, and humor can be used to take off the edge of negativity. However, even negative ads with humor turn people off the message and politics. Dr. Hughes highlights a successful political ad made by an advertising agency for a TV show, which uses simple words and engaging music. The ad has received nearly 40,000 views on YouTube, whereas the other political ads shown have only a few hundred views at best. Dr. Hughes concludes by stating that even politicians recognize that negative political ads do not work.
The best and worst campaign ads of 2018
The 2018 midterm election cycle has been the most expensive in history, with candidates spending over $4.7 billion. This has led to a flood of campaign ads on TV and online, some of them good, many bad, and others just plain ugly. While campaign ads may not single-handedly tip an election, they can bring attention to candidates who might not have been noticed otherwise.
Campaign Ads from First-Time Female Candidates:
Women running for office for the first time have captured the most attention in this campaign cycle. These women, often from non-traditional backgrounds, are breaking through because they come across as authentic and as normal human beings. The ads from these female candidates highlight their struggles and the obstacles they have overcome to get to where they are today.
Campaign Ad Duds:
There have been many campaign ad duds in the 2018 cycle, particularly from candidates trying their hand at comedic relief. These ads often fall flat and fail to resonate with voters. Inauthenticity is a major turn-off for voters, and candidates on both sides have had to walk back their rhetoric after taking it too far in their ads.
Calibrating Messaging for 2020:
The lessons learned from the 2018 campaign ad gaffes will help both parties shape their messaging for the 2020 election cycle. They will need to figure out how much they can be like Trump, how much they can go against him, and how aggressive they can be without going too far.
Campaign ads can be powerful tools in the hands of skilled campaigners. They can capture attention, inspire, and bring much-needed attention to candidates who might otherwise be overlooked. However, inauthenticity and over-the-top rhetoric can turn voters off and backfire. As we move forward into the 2020 election cycle, both parties will need to calibrate their messaging carefully to strike the right balance.
The BEST Campaign Ads From The 2022 Midterms
Campaign season is in full swing, and with it comes a barrage of political ads. From marijuana legalization to climate change to racial justice, candidates are using a variety of tactics to grab voters' attention and sway their opinions. Some ads are filled with catchy slogans and clever wordplay, while others take a more serious tone. But what do these ads really say about the candidates and the issues they're championing?
- Marijuana legalization: Many ads focus on the issue of marijuana legalization, highlighting the fact that a disproportionate number of people are arrested for possession of small amounts of pot. These ads argue that enforcing marijuana laws wastes billions of dollars and unfairly targets marginalized communities.
- Racial justice: Some candidates are addressing the ongoing legacy of slavery and racism in America, calling for the removal of Confederate monuments and the dismantling of gerrymandered voting districts. These ads argue that systemic racism is still a major problem in the United States and that it's time to take action to address it.
- Climate change: With more frequent and severe storms affecting communities across the country, some candidates are calling for action on climate change. These ads argue that we need to take bold steps to reduce our carbon footprint and protect vulnerable communities from the effects of climate change.
- Women's rights: Ads focusing on women's rights often highlight the issue of abortion, with some candidates calling for more access to reproductive healthcare and others pushing for more restrictions on abortion. These ads can be emotional and personal, with candidates sharing their own experiences and struggles.
- Healthcare: Healthcare is another major issue in many political campaigns, with ads focusing on everything from access to affordable care to the role of healthcare workers in our society. These ads often feature healthcare professionals and patients sharing their stories and calling for change.
Political ads are a ubiquitous part of campaign season, and candidates use a variety of tactics to grab voters' attention and sway their opinions. From catchy slogans to emotional personal stories, these ads offer a glimpse into the candidates' values and priorities. Whether addressing issues of racial justice, climate change, or women's rights, these ads reflect the concerns and aspirations of voters across the country.