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ppe ads

Published on: February 14 2023 by pipiads

Facebook Ads PPE Explained

- Facebook Ads PPE (Pay Per Engagement) explained

- Importance of targeting the right audience

- How PPE can help find potential customers

Body:

- Using a camping interest example to explain PPE

- Targeting a pool of potential customers within the camping niche

- Running ads with a budget to cover a small portion of the audience

- Narrowing down the audience with age, gender, interest, and behaviors

- Optimizing for purchase conversion to get closer to potential customers

- Using multiple ad creatives and angles to increase chances of finding customers

- Difference between PPE and website conversion

- PPE has fewer competitors and lower CPMs

- PPE testing can help identify interests worth moving to website conversion

- PPE testing can save money and identify potential interests

- Move successful interests to website conversion for better results

- Use multiple ad creatives and angles to increase chances of finding customers.

Should You Run Engagement Ads First on Facebook?

Title: Should You Run Engagement Campaigns First on Facebook?

In this video, Ben Heath from Lead Guru answers the question of whether you should run engagement campaigns first on Facebook before using those ads in conversion campaigns or go straight for the conversion campaign.

Advantages of Engagement Campaigns:

- Gather social proof

- Likes, comments, and shares

- Helps Facebook ad campaign convert

- Facebook knows to put ad in front of people who are likely to engage

- Great for industries with market skepticism

Disadvantages of Engagement Campaigns:

- Requires extra budget

- Slows down ad campaign

- Not necessary for industries with less market skepticism

- May not offer a significant advantage

Advantages of Straight Conversion Campaigns:

- Generates social proof, but slower

- Faster results for higher budgets

- No need to refresh ads as often

- Better for industries with less market skepticism

Whether or not to run engagement campaigns first on Facebook depends on your industry and budget. It's a good strategy for industries with market skepticism and smaller budgets. However, for industries with less market skepticism and higher budgets, it's better to go straight for the conversion campaign. Don't rely solely on engagement campaigns to boost your ad campaign's performance. And don't forget to join Ben Heath's Facebook Ads Mastermind Group for more tips and insights on Facebook advertising.

Facebook Ads PPE Campaign | The Viral Strategy

Hey guys, what's up? In this article, we are going to discuss a strategy to get more sales on Facebook ads to your Shopify store using something called the viral method. We will be discussing the step-by-step process and the benefits of this method. So, let's get started!

Step-by-Step Process:

1. Search for relevant keywords to your product on Facebook and look for viral videos.

2. Download the video using a Facebook video downloader like Keepvid.com.

3. Go to your Shopify store and upload the video on your Facebook page.

4. Add a caption and a link to the product page.

5. Edit the product to the page and tag it with relevant keywords.

6. Boost the post with a PPE post and optimize it for engagement.

7. Keep repeating the process with more viral videos to get more organic traffic and sales.

Benefits of the Viral Method:

1. It's a cost-effective way to get more sales.

2. It helps in increasing brand awareness.

3. It helps in getting more organic traffic to your website.

4. It's a quick and easy way to get more sales.

Using the viral method to get more sales on Facebook ads to your Shopify store can be a game-changer for your business. It's a cost-effective and quick way to get more sales and increase brand awareness. By following the step-by-step process mentioned above, you can start seeing results in no time. So, what are you waiting for? Give it a try and see the results for yourself!

How to Create PPE Campaign I How to creat Facebook Ads I Digital Marketing I Media Buyers

When it comes to advertising on Facebook, there are a variety of campaigns to choose from. In this article, we will focus on the PPE (Page Post Engagement) and conversion campaigns, as well as the video view campaign. We will also explore how to target specific audiences and create effective ad posts.

Targeting Specific Audiences:

- Select the location: For this US campaign, select United States and narrow down the age range to 20-60.

- Choose the language: Choose English to ensure effective communication with the target audience.

- Identify interests: Find interests that have a potential reach of at least one million people. Use similar interests and stack them together for greater reach.

- Placement: Use mobile devices and select Facebook feed and suggested video for PPE campaigns. Uncheck Instagram and check audio network.

Creating Effective Ad Posts:

- Choose an eye-catching thumbnail: Avoid too much text on the thumbnail and recreate if necessary.

- Duplicate the ad set: Set the time for 12 am the next day and find another interest to target.

- Interest by association: Find buying interests rather than just general interests. Search for top 10 department stores in the US in 2018 for relevant interests.

- Duplicate and repeat: Duplicate the ad set and repeat the process until you have 10 assets, each targeting a different interest.

- Rename ad sets: Select all assets, click edit, and rename using the interest for better monitoring.

By following these tips, you can create effective Facebook ad campaigns that target specific audiences and increase engagement and conversions. Remember to always choose interests that have a potential reach of at least one million people and to avoid too much text on your thumbnail. With these strategies, you can take your advertising to the next level and reach your target audience effectively.

Facebook Ads Tutorial 2021 - Traffic + PPE Campaign Ad Stacking

In this video, the Traffic and Engagement Ad Stack is explained. It involves running two separate campaigns with one ad. The first campaign is a Traffic Campaign aimed at getting link clicks. The second campaign is an Engagement Campaign aimed at getting likes, comments, and shares. Both campaigns use the same ad and target the same audience. The idea behind this is to stack the social proof and get more leads.

To set up the Traffic Campaign, a specific offer or product is chosen, and the target audience is defined. The ad is created, and a post id is generated. This post id is then used to create the Engagement Campaign. The same ad is used, and the target audience is the same. The bid for the Engagement Campaign should be higher, and the existing post id is used to set up the campaign.

By using the same ad in both campaigns, the social proof is maximized, and more leads can be generated. The Traffic and Engagement Ad Stack is a powerful tool that can help businesses get more clicks, likes, comments, shares, and leads.

Lesson #14 Module 8.1 PPE Ads

The Fire Starter Method: Testing the Market for Print on Demand Success

In this article, we will explore the Fire Starter Method for making money with print on demand and Facebook ads. Testing the market is a crucial first step in this process, and we will delve into why and how to do it effectively.

Steps in the Process:

1. Testing the Market

- Buy likes, comments, and shares before purchasing

- Engagement ads are cheaper than conversion ads

- Create multiple designs and test with various audiences

- Determine interest based on community, cause, or page created inside Facebook

- Use calls to action in page post engagement ads (PPE) to encourage engagement

- Run PPE ads to audiences 100% created inside Facebook

- Spend $5 to test engagement and potential interest in the product

2. Scaling Ads

- After determining a winning design, run conversion ads to make sales

- Efficiently scale ads using PPE ads at scale

Steps to Run a PPE Ad:

1. Choose engagement as the objective

2. Target Facebook-created audiences using detailed targeting in Facebook Audience Insights

3. Spend $5 to test engagement and interest in the product

By using the Fire Starter Method and testing the market with PPE ads, print on demand businesses can save time and money while efficiently scaling successful designs. Remember to target Facebook-created audiences and use calls to action in PPE ads for maximum engagement.

Facebook Ads PPE Testing (Theory And Understanding)

Understanding the Facebook Ads algorithm is crucial for success in advertising on the platform. However, many people don't fully comprehend how it works, leading to wasted money and ineffective strategies. In this article, we will delve into PPE testing and how it applies to Facebook Ads, as well as discuss the importance of having multiple ad creatives and angles.

PPE Testing:

- PPE testing is a method of testing the effectiveness of different interests within a large audience pool.

- By narrowing data by age, gender, interests, and behaviors, Facebook can optimize for purchase conversion and send ads to where the potential customers are.

- If an ad doesn't get any results within the first 500 impressions, Facebook will take it out and try somewhere else.

- It's important to have multiple ad creatives and angles to increase the chance of finding potential customers.

Website Conversion vs. PPE:

- Website conversion optimizes for a specific action, such as a purchase or sign-up.

- PPE testing casts a wider net and is better for finding potential interests within a large audience pool.

- Website conversion has more competitors, leading to higher CPMs, while PPE testing has fewer competitors and lower CPMs.

Understanding the Facebook Ads algorithm is essential for success in advertising on the platform. PPE testing is a valuable tool for testing different interests within a large audience pool, while having multiple ad creatives and angles can increase the chance of finding potential customers. By utilizing these strategies, businesses can save money and create effective advertising campaigns on Facebook.

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