How to Write a 30 Second Commercial Video Script

- Eight tips on how to write a 30 second video script. coming up (gentle upbeat music). So in my last video I toked about the power of digital TV advertising and how that can really propel your brand and grow your business. Well, in this video I'm gonna tok about how to write the perfect script for your 30 second digital TV commercial. let's jump in. Tip number one is to keep your script under 500 characters. That's about 80 words on average. You don't wanna exceed 500 characters or the script is going to push beyond 30 seconds long, So stay below 500 characters. if you can be below 400 characters, that's even better. If you're not sure how to count your characters, If you're writing your document in Google Docs, go to tools and then word count and you can see your character count there. You can also Google search character counter and there's a number of free tools that you can paste your script into and it'll tell you how many characters your script is. Tip number two is: 500 characters is very short, So keep your script short and sweet. trim out all of the fat, Make sure it's super meaty and punchy so that you can get your message across without any fluff inside of 30 seconds. Tip number three is to tell your story. People love stories. We've been enjoying stories since back when we were cavemen sitting around the fire at night. We just love a good story. So tell your story with your 30 second script. Write a beautiful story inside 30 seconds. make it engaging. maybe it's funny, Maybe it's entertaining, Maybe it's inspiring, Maybe it's educating. Tell your story in terms of who you are, why you do what you do, how you benefit the world, how you make the world a better place and, really, maybe, your history. Just make it an interesting story inside 30 seconds. that's the key. Tip number four hinges off of tip number three, but it's to put yourself in the mindset of. you're not writing a 30 second script. you're writing a 30 second story, And so, therefore, come up with your starting line. That opening line is so powerful. Let's take a look at a couple of examples. What if you started your script with the opening line such as: "When my dad founded our company in 1976."? Or how about "Against all odds, "two hard working entrepreneurs"? Do you see how both of those opening lines really lead into a story? and it's interesting. Much better than starting with something like "ABC plumbing is Denver's leading plumbing contractor with". That's just boring. It's so overdone, It's not an interesting story. So really nail down your starting line. Tip number five is: after you've written your script, read it and time it. use the timer on your phone, read it at a reasonable pace and see if it's actually completed inside of 30 seconds. If it's not, then trim it up further. make sure that it's done inside of 30 seconds. this is really important. Also, make sure that there's enough time at the end to show your logo long enough to be remembered. You don't want your script to run right to the end of 30 seconds and then not have enough time to show your final call to action or message or logo. so leave some time for that. Tip number six: after you've read your script, you make sure that it's inside of 30 seconds and it's ready to go. submit it to get voice over talents to read it so you can see the types of talents you can choose from and really find that perfect voice for your commercial. One place I use a lot is Voice123. So check out Voice123.com. You can submit your script and your notes about the type of read you want it to be- the type of enthusiasm, authentikity, whatever you're looking for there. you can pick male, female, young, old. you can do all that stuff when you submit it And then what's gonna happen is you're gonna get like 10 to 20, or 30 auditions back and you can listen to them all and then you only pay for the one that you like. So that's really valuable. Also, if you're using Marketing 360, we have voiceover talent as well, so ask us about it. We can manage that process for you. We can even write the script if you need it and get the voiceover talent and create the video. Everything that you need- Tip number seven, once the voiceover is done- is to pick your music. You want a good, solid background track of music that supports the message and the style and the theme that you're going for there. So couple of places that I like to use is artlistio. There's lots of great music options there. I also like premiumbeatcom. there's lots of options there also. The nice thing about PremiumBeat is you can even filter your song by 30 seconds increments And power tip on this topic is to listen to your voiceover. as you listen to the music options, What you're gonna find is sometimes the music option sounds really good, but then when you listen to it with the voiceover, it kind of doesn't work. So listen to the voiceover while playing the music options so you can hear them mixed together as you're through those options and you'll identify the one that you really like in the process and then just buy that one. Also, tip on this one, you've bought it and you actually mix the tracks together. make sure that the music is not too overbearing. The important thing is the story and the message, So make sure the music doesn't overtake that. I usually recommend between five and 10% volume level compared to the audio of the voice, which is gonna be at 100%. And tip eight, last tip: Once you've written your script, you have the voice over and you have the music. it's time to create your video. We'll save those tips for another day, but if you need help throughout this entire process- from script writing to voiceover, to music selection to video creation- Marketing 360 does all of that and we can do it all for you. So definitely reach out if you're looking for help. if not, go out there, use these tips to crush it and hopefully your 30 second commercial makes a difference. Have a great day, Happy marketing, And we appreciate you watching the video. Subscribe for more content like this down the road. We'll see you. (gentle music).

Introduction: Creating a Print PSA

this is one of my favorite projects in the entire course. this is a PSA assignment, otherwise known as a public service announcement. PSAs can actually be print ads, they can be videos, they can play on the radio, so it's just audio, but basically it's any type of announcement that serves the greater good of society. now are there elements of argumentative texts and persuasive language? absolutely, because, no matter what, if you look at the foundation, it is someone, most likely aid, an organization, a group of people coming together that all believe that this view on this topic is the right view, the right claim, the right stance, and they're trying to persuade us society to agree with them. this is one example from Duval County, which is in Florida. this is a PSA. there's it says: be seen: Florida cities ranked most dangerous for pedestrians. Duval County ranked the highest in the state. most pedestrian deaths occur at night. wear bright colors. so very clear, very direct. there's not a lot of text. there is a lot of color here, and lack of color for good reason. notike the be seen is the same color as the two lines. the two lines aren't just two lines, are they? they're the double lines on a road. it's toking about pedestrians, which means most likely, at least in my mind. I am making a connection, an implicit connection, between what they're trying to tell me and what I know about walking at night. they're on a road, double lines, cars going in both directions. it's saying it's dangerous, dangerous for pedestrians at night. that's because we can't see them and that's why it says: wear bright colors, notike. wear bright colors is all in bright colors. okay, it doesn't need to have a lot of stuff going on for it to be very clear. here's another one: literally the only text on this is no smoking. we see very clearly that this is a cigarette and we see it also very clearly that these are ghost-like shapes coming off of the cigarette. and that already tells me from what I know about these pictures, these ghosts, and what I see is that the cigarette is connected to death: no smoking and notike. the colors, very dim in the background and the text is actually the same: the orange color from this part of the cigarette and the white color from this one, very simple but very strong. and again, even though there's no other text here, this is still based on factual information. they would have that factual research to back up this, this image. and finally, here's one other one. this one says: hit at 40 miles per hour, there is an 80% chance I'll die. hit at 30- 30 miles an hour, there is an 80% chance I'll live. it's 30 for a reason. so again, you have statistiks, you have a very clear image that draws the eye. that's shocking in a way. there is slogan: it's 30 for a reason- very clear, concise and, again, not a lot of text, but just enough to get that message through. so these are examples of actual PSAs that exist in the world and this is what you're going to be doing. so for your PSA, you're going to be creating a PSA announcement focusing on physical health through active lifestyles. you're trying to encourage them. so you're going to promote an active lifestyle of your choice through a print PSA, which means you're not having to worry about audio and you're not worrying about video, so you're really focusing on images, visual elements and evidence to support your viewpoint. just like previous activities, all of your instructions are provided for you in steps and you do have a quick checklist on step to make sure that everything is included that needs to be included. you also have access to your rubric. you can see if there are six levels within five categories, ideas, organization, multimedia and word choice, voice and conventions, highly recommend using this as a checklist to make sure that you have incorporated all of the elements and not just that you've put them in there, but how you've put them into that project. and if you have any questions about terminology, please make sure you reach out to your instructor and ask questions, preferably before you submit. it's always best to ask questions or seek clarification before submitting your task. it prevents any back-and-forth and need for revision which wastes some of your time later on in the course. you will also get several template options which are available for you. all of them are editable within Word documents, so if you have any questions with those as well, or which one which themes seem to fit your topic, you can also ask your instructor. you are not limited to the templates provided for you, however. they are there to help guide you so that you know where and how to incorporate that information you find through your research into that print PSA. again, it's a fun activity. I sincerely hope that you enjoy creating your print PSA and, just like before, please make sure you reach out if you have any questions.

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Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

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Creating a print PSA

I'd like to walk through the process of planning a PSA: from using the PSA planning worksheet that's available online and LinkedIn comments below, to doing some rough draft work and then finally combining the elements in a graphic tool, in this case Photoshop, to create a finished piece. so for our work, it really starts with the PSA planning worksheet, or you identify the focus of your PSA. who's your audience? what do you want them to think or feel after viewing the PSA? what do you want them to learn and what action do you want them to take? I've already completed it and here are my sample responses for the PSA that will work on together right now. so the focus of my PSA is right here. national bike to school day is coming up, May seventh. I want people to ride, students to ride their bikes on that day, and my call to action is: choose freedom, rider bike. so the target audience, in my case, students who travel to school by car, either as a driver or a passenger. I want to get them out of their cars. what I want them to think or feel after viewing the PSA and that riding in a car is equal to being trapped in traffic. riding a bike is freedom, and pay attention to that, because the visuals that I select will be paramount in delivering that message. what do I want them to learn? again? bike to school day 5, 7, 2014. their resources to help them, but bottom line, choose freedom, ride a bike. and my action would be to ride their bike to school on bike to school day or visit the website for more information and resources. so how do we go about this? let me switch to photoshop and really, as i think about this, remember i said i want them to feel like being in a car is like being trapped. riding their bike is freedom. so I feel like I want some sort of comparison to happen. so I really feel like I want this to be a split with some kind of traffic image. over here, you're looking at the backs of cars. that's the back of a car- come on, people stay with me- and maybe the view through the windshield and up ahead, there are just more and more cars, and you know when anybody thinks of traffic, you know what you've got to have. you've got to have some red lights showing. so I definitely want some some red light action. so the people are just seeing, or they're seeing, red. so that's that side of the equation: what do I want on the other side? I want people to have a piece and I want them to have the freedom of that bike ride. you know that's what I'm looking for right there. so we're going to switch to the other side for a moment and here I really feel like what's important is to have an open road. you know what I mean: traffic free, maybe a little bit of the bike handlebar in the view. so I've got those two elements. there's our open road. I've got to incorporate some text somehow. so I feel like text is going to be live in two places: big tag line at the top and then some explanatory text as well as a way to get more information at the bottom. so let's take a look and see how it came together in Photoshop. so what I've started with it started with the pictures, no surprise. so I've got a shot in traffic out the windshield. that's the view you get. there's my red lights. the trees overhead make it feel claustrophobic and closing in, I'm trapped in my car. the freedom of the open by klein bike lane. what lies ahead is freedom and open. so i got those two and from that point it was really looking to add in what else on want to show. so which you view would you choose? for those of you photoshop users, you'll notike to make this pop a little bit, i gave it a somewhat subtle outer glow so that it could stand out against a somewhat complex background, and then I have more detail down here. I looked at this one and again. because of the varied background below, I decided to drop in a black background there to make that still easy to read. you can still see part of the bike handlebar. it's all very identifiable the image has. it's clearly that we're in a bike lane. so life is good there. and now just a few more bits. i added a QR code that goes to the safe routes to schools website. you can see down below. I've given some my big tagline: choose freedom, ride a bike. and then, in smaller font: beat traffic, save money, bring a friend here. the birds breathe, get healthy, be free. national bike to school is May seventh, great. so we have all that information there. the last thing I did: watch closely, see if you can see it, look on the traffic side. that's my clue. I turned to the person's license plate into the word trapped. so from concept, where I followed my guidelines. switch back to that for a moment, to then a rough draft, and I could have just as easily done this on paper and then gathered my elements and went for the final product. that's some of the ways that, some of the things you can employ, and putting together a visual PSA.

Print Shoot Repeat - The HK Slap (Official Music Video)

ah? [Music]. you call that an mp5 darcy's, then you americans are very funny. huh, oh, you're 3d printed, sad. no, no way, i'm a developer at hk. yeah, i don't think this is okay. look at this, the way you massacred my boy. it looks a little chunky. isn't this already patented or something? i don't know if you're allowed to do this. you're messing with german engineering. yeah, it's the magnets. i think we have a problem. is [Music] gentle with me? all right, i need you to slap me hard. i need to go into battery. all right, give it to me. don't hold back. do the hk slides? [Music]. do you mean to tell me that you made this in your living room just a 3d printer? yeah, oh, i still don't quite understand. you mean you just squirted it. what i squirted it? yeah, i squirted it out of the 3d print of his plastik in my living room. i'm scared this could mean anyone could 3d print it into the living room. i think that's the point. yeah, but that's very scary. sometimes the world is a scary place. slap it with your left, slap it with your eyes, slap it in the day and slap it in the night. slap it like you mean it, slap it like a god, i slap it when i see it. it always gets me hard. listen, i didn't come all this way for you to just be gentle with me. alright, i need you to slap me hard. i need to go into battery. all right, give it to me. don't hold back. do the hk styles? [Music], stop, stop. [Music]. oh yeah, that's right. ow, no, that's not smart.

Introduction to Media: Advertisements and PSA's

all right, grade nines we are going to start taking a look at media texts and, to start, we are going to look at advertising. so let's dive in, analyze media elements, ads and public service announcement- announcements. so this is a pretty uh crazy statistik here. some sources suggest that the average north american sees more than 3 000 ads a day. that's craziness. now that's taking into consideration people that are traveling on like subways and city buses, and you're driving past billboards and there's advertising everywhere, literally everywhere you look at a city bus, there's like four or five different ads for different things, just on the outside, and then inside there's those banners. there's different advertising in there. we're bombarded all the time with things that we should be buying and clothes that we should be wearing and food that we should be eating. so advertising has always has one primary purpose: to persuade- to persuade you into buying something that you probably don't need. whether the ad is trying to get you to buy something, believe in something, support a cause, join a group or even watch something on tv, its purpose is persuasion. every element in the ad is carefully planned and chosen to achieve that purpose. ads come in a variety of forms, including print, radio, tv and internet pop-up ads- everybody's nemesis. a public service announcement- psa- is a type of ad. usually the purpose of a psa is to persuade you to behave a certain way or to take action on an issue. even product placement is a type of advertising. product placement is where in a movie or a tv show, a character is shown drinking a specific brand of drink or driving a type of car that the audience will recognize. now there's a movie i really enjoy showing um to my grade nines. if we were in- not in a virtual class, because i guarantee you probably all don't have a copy of it at home and i don't think it's on netflix. i can check, but it's called the truman show starring jim carrey. it's a really great movie, but throughout the whole, the whole movie is kind of like a. there's a lot about media in there. it really pertains to what we're going to be toking about with advertising and media literacy and the way people are perceived. if it is on netflix, then we will watch it and tok about it. if it is not, then too bad, so sad um. across the many forms of advertising, ad agencies use some common tikniques. below are a few of the major tikniques. so think about actual ads. you've seen that. use these tikniques. here's a little blurb from this person. every year, advertisers spend billions of dollars producing and broadcasting ads. so ads must be affected. so humor pertains to almost everyone. everyone, if you know, if you laugh about something, then you might buy it. so humor catches viewers attention and associates the product with a positive feeling. brand priority convinces the audience to choose one band over another. so toilet paper does this all the time. think charmin has like the bears or something, and, um, use our toilet paper over other brands of toilet paper. um, i think they actually show the bear with like little bits of like toilet paper stuck in its fur underneath of its tail. um, in one of the ads that i seen recently, like. so, celebrity endorsement- we're going to be getting into this a bit with a special k kellogg's ad lesson that we're going to be doing. um, so celebrity endorsement suggests that viewers can identify with the celebrity by purchasing the product. this has been around for a long time, like in the early 2000s when britney spears was popular. she was like the pepsi girl and she wrote a jingle for it. and you know, there's that uh football player with the crazy hair. i can't remember his name but his hair like stiks out of his helmet and i think he's a linebacker or a running back, but he does uh commercials for like head and shoulders, because he's known for his hair. so you know, this is celebrity endorsement. personal anxiety is another tiknique used. it implies that viewers will feel better about themselves if they purchase this product, and emotional transfer convinces viewers that they will feel the way the people in the commercial feel if they buy the product. i would have to say that beer ads and alcohol ads use this tiknique a lot. you know you, when you see them, everyone's always happy and laughing and they got drinks in their hands and there's like good food. everyone's good looking and dressed well. basically, the message that these companies are putting out is that if you buy this beer, you're gonna be awesome like all these people. well, not really the case. so that's another tiknique that advertisers use. it's moving down. ad agencies plan an ad using a variety of elements. a tv commercial, for example, might use color, music, sound effects, graphics and, most importantly, a selection of camera shots and angles. some of the most common used camera shots are listed below. so a long shot sometimes calls an establishing shot. it's an image frame to show where the action is taking place. medium shot, also called the two shot because the two people will fit in the shot. reaction shot, so a person not speaking is shown reacting to something being said or done off screen. close up shot: this framing reveals the emotion on the face of the person in the scene. an extreme close-up shot. this close-up shot may be used to convey emotion or tension through, for example, a drop of sweat or shifting eyes. so when you're analyzing the effectiveness of the elements used in ads, consider the ads purpose: to persuade you. ask yourself: how persuasive is this ad? what exactly is it trying to persuade me to do? what tikniques is it using to achieve its purpose? consider the intended audience. we're going to be toking about gender roles in advertising. is the intended audience females? is the intended audience males? is it teenagers? is it an age demographic? is it a income demographic? like um, you know, an advertisement for bugatti cars is not going to be for the middle class. so think about things like that. will the elements appeal to the intended audience? how will the audience respond to the ad? is that the response the advertisers want? and then evaluate how effectively the individual elements work together. ask yourself: what made the ad effective? what didn't work as well? how could this ad be improved? now we're going to take a look at another document here, analyzing media text. so media text can be like anything: skateboard, sitcom, blockbuster movie, shopping mall, newspaper, an internet web page or barbie doll commercial or radio tok show. how can a skateboard be a media text? well, it has branding on it. right, it's the name branded on the bottom. so every time you do a move like an ollie or kickflip, people are going to see that branding. right same with a snowboard on the bottom of a snowboard. you go hit a massive tabletop and do a cool grab and then you see like the logo on the bottom of the snowboard. in short, a media text is literally anything that carries a message to a mass audience. so there's two different types. this word's supposed to be explicit and then this was supposed to be implicitly got cut off anyways with explicit media messages and implicit. explicit is directly stated on the surface, obvious meaning. so they're using an iceberg here. tip of the iceberg: there's more concealed underneath the water than there is on top of the water. implicit is a little bit different. it is implied or indirect. it must be inferred, we're not going to really be getting too much into that go down. so identifying audience: we toked about um different audiences. who is this commercial for? who is this advertisement for? who is this media text for? so audiences are frequently identified by demographics, which can include your age group, gender, male, female, both um location. so is it like a local, commercial, regional, commercial, national, urban, suburban, rural? maybe it is appealing to marital families. income level, education level, occupation, however, can be important to consider less easily quantifiable measurable factors. su.